-- Softaculous SQL Dump -- http://www.softaculous.com -- -- Host: localhost -- Generation Time: September 12, 2024, 5:53 pm -- Server version: 10.6.19 -- PHP Version: 8.1.29 SET SQL_MODE="NO_AUTO_VALUE_ON_ZERO"; SET time_zone = "+00:00"; /*!40101 SET @OLD_CHARACTER_SET_CLIENT=@@CHARACTER_SET_CLIENT */; /*!40101 SET @OLD_CHARACTER_SET_RESULTS=@@CHARACTER_SET_RESULTS */; /*!40101 SET @OLD_COLLATION_CONNECTION=@@COLLATION_CONNECTION */; /*!40101 SET NAMES utf8mb4 */; -- -- Database: `simpleza_wp_1ylud` -- -- -------------------------------------------------------- -- Delete any existing table `yEdWz_actionscheduler_actions` DROP TABLE IF EXISTS `yEdWz_actionscheduler_actions`; -- -- Table structure for table `yEdWz_actionscheduler_actions` -- CREATE TABLE `yEdWz_actionscheduler_actions` ( `action_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `hook` varchar(191) NOT NULL, `status` varchar(20) NOT NULL, `scheduled_date_gmt` datetime DEFAULT '0000-00-00 00:00:00', `scheduled_date_local` datetime DEFAULT '0000-00-00 00:00:00', `priority` tinyint(3) unsigned NOT NULL DEFAULT 10, `args` varchar(191) DEFAULT NULL, `schedule` longtext DEFAULT NULL, `group_id` bigint(20) unsigned NOT NULL DEFAULT 0, `attempts` int(11) NOT NULL DEFAULT 0, `last_attempt_gmt` datetime DEFAULT '0000-00-00 00:00:00', `last_attempt_local` datetime DEFAULT '0000-00-00 00:00:00', `claim_id` bigint(20) unsigned NOT NULL DEFAULT 0, `extended_args` varchar(8000) DEFAULT NULL, PRIMARY KEY (`action_id`), KEY `hook_status_scheduled_date_gmt` (`hook`(163),`status`,`scheduled_date_gmt`), KEY `status_scheduled_date_gmt` (`status`,`scheduled_date_gmt`), KEY `scheduled_date_gmt` (`scheduled_date_gmt`), KEY `args` (`args`), KEY `group_id` (`group_id`), KEY `last_attempt_gmt` (`last_attempt_gmt`), KEY `claim_id_status_scheduled_date_gmt` (`claim_id`,`status`,`scheduled_date_gmt`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=386 ; -- -- Dumping data for table `yEdWz_actionscheduler_actions` -- INSERT INTO `yEdWz_actionscheduler_actions` VALUES (199, 'action_scheduler/migration_hook', 'complete', '2024-09-11 17:51:27', '2024-09-11 17:51:27', 10, '[]', 'O:30:"ActionScheduler_SimpleSchedule":2:{s:22:"\0*\0scheduled_timestamp";i:1726077087;s:41:"\0ActionScheduler_SimpleSchedule\0timestamp";i:1726077087;}', 1, 1, '2024-09-11 17:51:34', '2024-09-11 17:51:34', 0, NULL), (200, 'wp_mail_smtp_summary_report_email', 'pending', '2024-09-16 14:00:00', '2024-09-16 14:00:00', 10, '[null]', 'O:32:"ActionScheduler_IntervalSchedule":5:{s:22:"\0*\0scheduled_timestamp";i:1726495200;s:18:"\0*\0first_timestamp";i:1726495200;s:13:"\0*\0recurrence";i:604800;s:49:"\0ActionScheduler_IntervalSchedule\0start_timestamp";i:1726495200;s:53:"\0ActionScheduler_IntervalSchedule\0interval_in_seconds";i:604800;}', 2, 0, '0000-00-00 00:00:00', '0000-00-00 00:00:00', 0, NULL), (201, 'wp_mail_smtp_admin_notifications_update', 'complete', '2024-09-11 17:55:30', '2024-09-11 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'rocket_rucss_job_check_status', 'complete', '2024-09-12 17:52:53', '2024-09-12 17:52:53', 10, '[32]', 'O:28:"ActionScheduler_NullSchedule":0:{}', 5, 1, '2024-09-12 17:53:05', '2024-09-12 17:53:05', 0, NULL), (384, 'rocket_rucss_job_check_status', 'complete', '2024-09-12 17:52:53', '2024-09-12 17:52:53', 10, '[33]', 'O:28:"ActionScheduler_NullSchedule":0:{}', 5, 1, '2024-09-12 17:53:05', '2024-09-12 17:53:05', 0, NULL), (385, 'rocket_rucss_job_check_status', 'complete', '2024-09-12 17:52:53', '2024-09-12 17:52:53', 10, '[34]', 'O:28:"ActionScheduler_NullSchedule":0:{}', 5, 1, '2024-09-12 17:53:06', '2024-09-12 17:53:06', 0, NULL); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_actionscheduler_claims` DROP TABLE IF EXISTS `yEdWz_actionscheduler_claims`; -- -- Table structure for table `yEdWz_actionscheduler_claims` -- CREATE TABLE `yEdWz_actionscheduler_claims` ( `claim_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `date_created_gmt` datetime DEFAULT '0000-00-00 00:00:00', PRIMARY KEY (`claim_id`), KEY `date_created_gmt` (`date_created_gmt`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=726 ; -- -- Dumping data for table `yEdWz_actionscheduler_claims` -- INSERT INTO `yEdWz_actionscheduler_claims` VALUES (603, '2024-09-12 17:07:05'), (608, '2024-09-12 17:08:06'), (611, '2024-09-12 17:09:17'), (616, '2024-09-12 17:10:15'), (618, '2024-09-12 17:12:17'), (620, '2024-09-12 17:13:33'), (622, '2024-09-12 17:14:22'); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_actionscheduler_groups` DROP TABLE IF EXISTS `yEdWz_actionscheduler_groups`; -- -- Table structure for table `yEdWz_actionscheduler_groups` -- CREATE TABLE `yEdWz_actionscheduler_groups` ( `group_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `slug` varchar(255) NOT NULL, PRIMARY KEY (`group_id`), KEY `slug` (`slug`(191)) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=6 ; -- -- Dumping data for table `yEdWz_actionscheduler_groups` -- INSERT INTO `yEdWz_actionscheduler_groups` VALUES (1, 'action-scheduler-migration'), (2, 'wp_mail_smtp'), (3, 'aioseo_blc'), (4, 'rocket-preload'), (5, 'rocket-rucss'); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_actionscheduler_logs` DROP TABLE IF EXISTS `yEdWz_actionscheduler_logs`; -- -- Table structure for table `yEdWz_actionscheduler_logs` -- CREATE TABLE `yEdWz_actionscheduler_logs` ( `log_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `action_id` bigint(20) unsigned NOT NULL, `message` text NOT NULL, `log_date_gmt` datetime DEFAULT '0000-00-00 00:00:00', `log_date_local` datetime DEFAULT '0000-00-00 00:00:00', PRIMARY KEY (`log_id`), KEY `action_id` (`action_id`), KEY `log_date_gmt` (`log_date_gmt`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=556 ; -- -- Dumping data for 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ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=1 ; -- -------------------------------------------------------- -- Delete any existing table `yEdWz_aioseo_blc_posts` DROP TABLE IF EXISTS `yEdWz_aioseo_blc_posts`; -- -- Table structure for table `yEdWz_aioseo_blc_posts` -- CREATE TABLE `yEdWz_aioseo_blc_posts` ( `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `post_id` bigint(20) unsigned NOT NULL, `link_scan_date` datetime DEFAULT NULL, `created` datetime NOT NULL, `updated` datetime NOT NULL, PRIMARY KEY (`id`), KEY `ndx_aioseo_blc_posts_post_id` (`post_id`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=1 ; -- -------------------------------------------------------- -- Delete any existing table `yEdWz_blc_filters` DROP TABLE IF EXISTS `yEdWz_blc_filters`; -- -- Table structure for table `yEdWz_blc_filters` -- CREATE TABLE `yEdWz_blc_filters` ( `id` int(10) unsigned NOT NULL AUTO_INCREMENT, `name` 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DEFAULT 0, `result_hash` varchar(200) NOT NULL DEFAULT '', `false_positive` tinyint(1) NOT NULL DEFAULT 0, `dismissed` tinyint(1) NOT NULL DEFAULT 0, PRIMARY KEY (`link_id`), KEY `url` (`url`(150)), KEY `final_url` (`final_url`(150)), KEY `http_code` (`http_code`), KEY `broken` (`broken`), KEY `last_check_attempt` (`last_check_attempt`), KEY `may_recheck` (`may_recheck`), KEY `check_count` (`check_count`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=18 ; -- -- Dumping data for table `yEdWz_blc_links` -- INSERT INTO `yEdWz_blc_links` VALUES (1, 'https://simpleza.com.ar/wp-admin/', '0000-00-00 00:00:00', '2024-09-12 17:35:42', '2024-09-12 17:35:42', '2024-09-12 17:35:42', 0, 'https://simpleza.com.ar/wp-login.php?redirect_to=https%3A%2F%2Fsimpleza.com.ar%2Fwp-admin%2F&reauth=1', 1, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 302 Found\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:47 GMT\r\nContent-Type: text/html; charset=UTF-8\r\nContent-Length: 0\r\nConnection: close\r\nExpires: Wed, 11 Jan 1984 05:00:00 GMT\r\nCache-Control: no-cache, must-revalidate, max-age=0\r\nX-Redirect-By: WordPress\r\nLocation: https://simpleza.com.ar/wp-login.php?redirect_to=https%3A%2F%2Fsimpleza.com.ar%2Fwp-admin%2F&reauth=1\r\nVary: User-Agent,Accept-Encoding\r\n\r\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:48 GMT\r\nContent-Type: text/html; charset=UTF-8\r\nTransfer-Encoding: chunked\r\nConnection: close\r\nVary: Accept-Encoding\r\nExpires: Wed, 11 Jan 1984 05:00:00 GMT\r\nCache-Control: no-cache, must-revalidate, max-age=0\r\nX-Frame-Options: SAMEORIGIN\r\nSet-Cookie: wordpress_test_cookie=WP%20Cookie%20check; path=/; secure\r\nSet-Cookie: wordpress_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/wp-admin\r\nSet-Cookie: wordpress_sec_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/wp-admin\r\nSet-Cookie: wordpress_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/wp-content/plugins\r\nSet-Cookie: wordpress_sec_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/wp-content/plugins\r\nSet-Cookie: wordpress_logged_in_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpress_logged_in_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wp-settings-0=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wp-settings-time-0=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpress_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpress_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpress_sec_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpress_sec_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpressuser_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpresspass_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpressuser_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wordpresspass_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nSet-Cookie: wp-postpass_48c053fdc795ff5f55c6eb030f284262=%20; expires=Wed, 13-Sep-2023 17:35:48 GMT; Max-Age=0; path=/\r\nVary: Accept-Encoding,User-Agent\r\n\r\nRequest headers\n================\nGET /wp-login.php?redirect_to=https%3A%2F%2Fsimpleza.com.ar%2Fwp-admin%2F&reauth=1 HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\nRange: bytes=0-2048\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.48246, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-login.php', 0, 0), (2, 'https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-verde.png', '0000-00-00 00:00:00', '2024-09-12 17:35:14', '2024-09-12 17:35:14', '2024-09-12 17:35:14', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-verde.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:19 GMT\r\nContent-Type: image/png\r\nContent-Length: 1902\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 16:12:52 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:19 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/icono-simpleza-verde.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.030025, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-verde.png', 0, 0), (3, 'https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-1.png', '0000-00-00 00:00:00', '2024-09-12 17:35:27', '2024-09-12 17:35:27', '2024-09-12 17:35:27', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-1.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:32 GMT\r\nContent-Type: image/png\r\nContent-Length: 1638\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 16:12:59 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:32 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/icono-simpleza-1.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.038307, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/icono-simpleza-1.png', 0, 0), (4, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1.png', '0000-00-00 00:00:00', '2024-09-12 17:34:57', '2024-09-12 17:34:57', '2024-09-12 17:34:57', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:34:57 GMT\r\nContent-Type: image/png\r\nContent-Length: 7424\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 16:30:27 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:34:57 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/cropped-FAVICON-300x300-1.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.024049, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1.png', 0, 0), (5, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-2.png', '0000-00-00 00:00:00', '2024-09-12 17:35:03', '2024-09-12 17:35:03', '2024-09-12 17:35:03', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-2.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:03 GMT\r\nContent-Type: image/png\r\nContent-Length: 8878\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 16:35:59 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:03 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/cropped-FAVICON-300x300-2.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.062539, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-2.png', 0, 0), (6, 'https://simpleza.com.ar/wp-content/uploads/2024/09/estilos-graficos-flechas-300x157-1.png', '0000-00-00 00:00:00', '2024-09-12 17:35:32', '2024-09-12 17:35:32', '2024-09-12 17:35:32', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/estilos-graficos-flechas-300x157-1.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:37 GMT\r\nContent-Type: image/png\r\nContent-Length: 11560\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 16:36:00 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:37 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/estilos-graficos-flechas-300x157-1.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.024942, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/estilos-graficos-flechas-300x157-1.png', 0, 0), (7, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1-1.png', '0000-00-00 00:00:00', '2024-09-12 17:35:22', '2024-09-12 17:35:22', '2024-09-12 17:35:22', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1-1.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:27 GMT\r\nContent-Type: image/png\r\nContent-Length: 7424\r\nConnection: close\r\nLast-Modified: Wed, 11 Sep 2024 17:26:40 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:27 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/cropped-FAVICON-300x300-1-1.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.040883, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/cropped-FAVICON-300x300-1-1.png', 0, 0), (8, 'http://www.simplezasa.com/', '2024-09-12 17:35:37', '2024-09-12 17:35:37', '0000-00-00 00:00:00', '2024-09-12 17:35:37', 1, 'http://www.simplezasa.com/', 0, 'Could not resolve host: www.simplezasa.com [Error #6]\n=== (Sin respuesta) ===\n\nResponse headers\n================\n\nEl enlace está roto.', 0, 'warning', 'Servidor no encontrado', 0.002503, 0, 1, 0, 1, 0, '0|broken|0|http://www.simplezasa.com/', 0, 0), (9, 'https://www.crea.org.ar/ng-empresarial-inicio/', '2024-09-12 17:35:12', '2024-09-12 17:35:12', '0000-00-00 00:00:00', '2024-09-12 17:35:12', 1, 'https://crea.org.ar/ng-empresarial-inicio/', 1, '=== Código HTTP : 404 ===\n\nResponse headers\n================\nHTTP/1.1 301 Moved Permanently\r\nAlt-Svc: h3=":443"; ma=2592000\r\nCache-Control: no-cache, must-revalidate, max-age=0\r\nContent-Length: 0\r\nContent-Type: text/html; charset=UTF-8\r\nDate: Thu, 12 Sep 2024 17:35:13 GMT\r\nExpires: Wed, 11 Jan 1984 05:00:00 GMT\r\nLocation: https://crea.org.ar/ng-empresarial-inicio/\r\nServer: Caddy\r\nServer: Apache/2.4.57 (Debian)\r\nX-Powered-By: PHP/8.2.16\r\nX-Redirect-By: WordPress\r\nConnection: close\r\n\r\nHTTP/1.1 404 Not Found\r\nAlt-Svc: h3=":443"; ma=2592000\r\nCache-Control: no-cache, must-revalidate, max-age=0\r\nContent-Type: text/html; charset=UTF-8\r\nDate: Thu, 12 Sep 2024 17:35:14 GMT\r\nExpires: Wed, 11 Jan 1984 05:00:00 GMT\r\nLink: <https://crea.org.ar/wp-json/>; rel="https://api.w.org/"\r\nServer: Caddy\r\nServer: Apache/2.4.57 (Debian)\r\nX-Powered-By: PHP/8.2.16\r\nConnection: close\r\nTransfer-Encoding: chunked\r\n\r\nRequest headers\n================\nGET /ng-empresarial-inicio/ HTTP/1.1\r\nHost: crea.org.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\nRange: bytes=0-2048\r\n\r\nResponse HTML\n================\n<!doctype html>\r\n<html lang="es-AR">\r\n\r\n<head>\r\n <meta charset="UTF-8">\r\n <meta name="viewport" content="width=device-width, initial-scale=1">\r\n <link rel="profile" href="http://gmpg.org/xfn/11">\r\n <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin>\r\n <link rel="shortcut icon" type="image/png" href="https://crea.org.ar/wp-content/uploads/2024/06/logo-crea.svg"/>\r\n <meta name='robots' content='noindex, follow' />\n\n <!-- This site is optimized with the Yoast SEO plugin v22.5 - https://yoast.com/wordpress/plugins/seo/ -->\n <title>Page not found - crea</title>\n <meta property="og:locale" content="es_ES" />\n <meta property="og:title" content="Page not found - crea" />\n <meta property="og:site_name" content="crea" />\n <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://crea.org.ar/#website","url":"https://crea.org.ar/","name":"crea","description":"","publisher":{"@id":"https://crea.org.ar/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://crea.org.ar/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-AR"},{"@type":"Organization","@id":"https://crea.org.ar/#organization","name":"crea","url":"https://crea.org.ar/","logo":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https://crea.org.ar/#/schema/logo/image/","url":"http://crea.local/wp-content/uploads/2024/04/logo.svg","contentUrl":"http://crea.local/wp-content/uploads/2024/04/logo.svg","width":1,"height":1,"caption":"crea"},"image":{"@id":"https://crea.org.ar/#/schema/logo/image/"}}]}</script>\n <!-- / Yoast SEO plugin. -->\n\n\n<link rel="alternate" type="application/rss+xml" title="crea &raquo; Feed" href="https://crea.org.ar/feed/" />\n<link rel="alternate" type="application/rss+xml" title="crea &raquo; RSS de los comentarios" href="https://crea.org.ar/comments/feed/" />\n<link rel='stylesheet' id='wp-block-library-css' href='https://crea.org.ar/wp-includes/\nEl enlace está roto.', 404, '', '', 1.3389, 0, 1, 0, 1, 0, '404|broken|0|https://crea.org.ar/ng-empresarial-inicio/', 0, 0), (10, 'https://twentepartners.com/', '0000-00-00 00:00:00', '2024-09-12 17:34:57', '2024-09-12 17:34:57', '2024-09-12 17:34:57', 0, 'https://twentepartners.com/', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nDate: Thu, 12 Sep 2024 17:34:58 GMT\r\nServer: Apache\r\nExpires: Thu, 19 Nov 1981 08:52:00 GMT\r\nCache-Control: no-store, no-cache, must-revalidate\r\nPragma: no-cache\r\nSet-Cookie: PHPSESSID=b4a642eea6eada64f586018002a277d6; path=/; secure; HttpOnly; SameSite=Strict\r\nContent-Security-Policy: upgrade-insecure-requests;\r\nStrict-Transport-Security: max-age=63072000; includeSubDomains\r\nUpgrade: h2,h2c\r\nConnection: Upgrade, close\r\nX-XSS-Protection: 1; mode=block\r\nX-Frame-Options: SAMEORIGIN\r\nX-Content-Type-Options: nosniff\r\nReferrer-Policy: same-origin\r\nFeature-Policy: geolocation 'self'; vibrate 'none'\r\nPermissions-Policy: geolocation=()\r\nContent-Security-Policy: default-src 'self' *.youtube.com *.youtube-nocookie.com *.google.com; style-src 'self' 'unsafe-inline' *.googleapis.com *.gstatic.com data:; script-src 'self' 'unsafe-eval' *.gstatic.com *.googleapis.com *.google-analytics.com *.fontawesome.com *.googletagmanager.com *.google.com cdnjs.cloudflare.com 'unsafe-inline' data:; connect-src 'self' *.googletagmanager.com *.google.com *.googleapis.com *.gstatic.com cdnjs.cloudflare.com data:; font-src 'self' *.gstatic.com data:; frame-ancestors 'self'; img-src 'self' * data: blob:;\r\nContent-Type: text/html; charset=UTF-8\r\n\r\nRequest headers\n================\nHEAD / HTTP/1.1\r\nHost: twentepartners.com\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 1.22553, 0, 0, 0, 1, 0, '200|0|0|https://twentepartners.com/', 0, 0), (11, 'https://simpleza.com.ar/inteligencia-de-negocio/', '0000-00-00 00:00:00', '2024-09-12 17:34:58', '2024-09-12 17:34:58', '2024-09-12 17:34:58', 0, 'https://simpleza.com.ar/inteligencia-de-negocio/', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:02 GMT\r\nContent-Type: text/html; charset=UTF-8\r\nConnection: close\r\nVary: Accept-Encoding\r\nCache-Control: no-store, no-cache\r\nX-Cache-Enabled: False\r\nLink: <https://simpleza.com.ar/wp-json/>; rel="https://api.w.org/", <https://simpleza.com.ar/wp-json/wp/v2/pages/79>; rel="alternate"; title="JSON"; type="application/json", <https://simpleza.com.ar/?p=79>; rel=shortlink\r\nCache-Control: max-age=0\r\nExpires: Thu, 12 Sep 2024 17:34:59 GMT\r\nVary: Accept-Encoding,User-Agent\r\nX-Cache-Status: MISS\r\n\r\nRequest headers\n================\nHEAD /inteligencia-de-negocio/ HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 4.21466, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/inteligencia-de-negocio/', 0, 0), (12, 'https://simpleza.com.ar/contacto/', '0000-00-00 00:00:00', '2024-09-12 17:35:03', '2024-09-12 17:35:03', '2024-09-12 17:35:03', 0, 'https://simpleza.com.ar/contacto/', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:06 GMT\r\nContent-Type: text/html; charset=UTF-8\r\nConnection: close\r\nVary: Accept-Encoding\r\nCache-Control: no-store, no-cache\r\nX-Cache-Enabled: False\r\nLink: <https://simpleza.com.ar/wp-json/>; rel="https://api.w.org/", <https://simpleza.com.ar/wp-json/wp/v2/pages/89>; rel="alternate"; title="JSON"; type="application/json", <https://simpleza.com.ar/?p=89>; rel=shortlink\r\nCache-Control: max-age=0\r\nExpires: Thu, 12 Sep 2024 17:35:05 GMT\r\nVary: Accept-Encoding,User-Agent\r\nX-Cache-Status: MISS\r\n\r\nRequest headers\n================\nHEAD /contacto/ HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 2.21429, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/contacto/', 0, 0), (13, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102029677.png', '0000-00-00 00:00:00', '2024-09-12 17:35:37', '2024-09-12 17:35:37', '2024-09-12 17:35:37', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102029677.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:42 GMT\r\nContent-Type: image/png\r\nContent-Length: 134008\r\nConnection: close\r\nLast-Modified: Thu, 12 Sep 2024 16:20:29 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:42 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/image_2024-09-12_102029677.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.018904, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102029677.png', 0, 0), (14, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102204558.png', '0000-00-00 00:00:00', '2024-09-12 17:35:48', '2024-09-12 17:35:48', '2024-09-12 17:35:48', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102204558.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:53 GMT\r\nContent-Type: image/png\r\nContent-Length: 86011\r\nConnection: close\r\nLast-Modified: Thu, 12 Sep 2024 16:22:04 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:53 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/image_2024-09-12_102204558.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.035027, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102204558.png', 0, 0), (15, 'https://simpleza.com.ar/wp-content/uploads/2024/05/Grafico-3.jpg', '0000-00-00 00:00:00', '2024-09-12 17:35:19', '2024-09-12 17:35:19', '2024-09-12 17:35:19', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/05/Grafico-3.jpg', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:22 GMT\r\nContent-Type: image/jpeg\r\nContent-Length: 64847\r\nConnection: close\r\nLast-Modified: Mon, 10 Jun 2024 18:43:52 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:22 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/05/Grafico-3.jpg HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.037609, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/05/Grafico-3.jpg', 0, 0), (16, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102436481.png', '0000-00-00 00:00:00', '2024-09-12 17:35:07', '2024-09-12 17:35:07', '2024-09-12 17:35:07', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102436481.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:09 GMT\r\nContent-Type: image/png\r\nContent-Length: 47433\r\nConnection: close\r\nLast-Modified: Thu, 12 Sep 2024 16:24:36 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:09 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/image_2024-09-12_102436481.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.042605, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102436481.png', 0, 0), (17, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102608995.png', '0000-00-00 00:00:00', '2024-09-12 17:35:09', '2024-09-12 17:35:09', '2024-09-12 17:35:09', 0, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102608995.png', 0, '=== Código HTTP : 200 ===\n\nResponse headers\n================\nHTTP/1.1 200 OK\r\nServer: nginx\r\nDate: Thu, 12 Sep 2024 17:35:12 GMT\r\nContent-Type: image/png\r\nContent-Length: 116770\r\nConnection: close\r\nLast-Modified: Thu, 12 Sep 2024 16:26:08 GMT\r\nAccept-Ranges: bytes\r\nCache-Control: max-age=5184000\r\nExpires: Mon, 11 Nov 2024 17:35:12 GMT\r\nVary: Accept-Encoding,Accept\r\n\r\nRequest headers\n================\nHEAD /wp-content/uploads/2024/09/image_2024-09-12_102608995.png HTTP/1.1\r\nHost: simpleza.com.ar\r\nUser-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/104.0.5112.34 Safari/537.36\r\nAccept: */*\r\nReferer: https://simpleza.com.ar\r\nConnection: close\r\n\r\n\nEl enlace es válido.', 200, '', '', 0.023019, 0, 0, 0, 1, 0, '200|0|0|https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102608995.png', 0, 0); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_blc_synch` DROP TABLE IF EXISTS `yEdWz_blc_synch`; -- -- Table structure for table `yEdWz_blc_synch` -- CREATE TABLE `yEdWz_blc_synch` ( `container_id` int(20) unsigned NOT NULL, `container_type` varchar(40) NOT NULL, `synched` tinyint(2) unsigned NOT NULL, `last_synch` datetime NOT NULL DEFAULT '0000-00-00 00:00:00', PRIMARY KEY (`container_type`,`container_id`), KEY `synched` (`synched`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci; -- -- Dumping data for table `yEdWz_blc_synch` -- INSERT INTO `yEdWz_blc_synch` 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'2024-09-12 14:34:56'), (447, 'post', 1, '2024-09-12 14:34:56'), (448, 'post', 1, '2024-09-12 14:34:56'), (453, 'post', 1, '2024-09-12 14:34:56'), (456, 'post', 1, '2024-09-12 14:34:56'), (460, 'post', 1, '2024-09-12 14:34:56'), (463, 'post', 1, '2024-09-12 14:34:56'), (465, 'post', 1, '2024-09-12 14:34:56'), (468, 'post', 1, '2024-09-12 14:34:56'), (470, 'post', 1, '2024-09-12 14:34:56'), (473, 'post', 1, '2024-09-12 14:34:56'), (475, 'post', 1, '2024-09-12 14:34:56'), (477, 'post', 1, '2024-09-12 14:34:56'), (479, 'post', 1, '2024-09-12 14:34:56'), (482, 'post', 1, '2024-09-12 14:34:56'), (484, 'post', 1, '2024-09-12 14:34:56'), (488, 'post', 1, '2024-09-12 14:34:56'), (491, 'post', 1, '2024-09-12 14:34:56'), (493, 'post', 1, '2024-09-12 14:34:56'), (495, 'post', 1, '2024-09-12 14:34:56'), (496, 'post', 1, '2024-09-12 14:34:56'), (500, 'post', 1, '2024-09-12 14:34:56'), (501, 'post', 1, '2024-09-12 14:34:56'), (503, 'post', 1, '2024-09-12 14:34:56'), (506, 'post', 1, '2024-09-12 14:34:57'), (509, 'post', 1, '2024-09-12 14:34:57'), (511, 'post', 1, '2024-09-12 14:34:57'); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_commentmeta` DROP TABLE IF EXISTS `yEdWz_commentmeta`; -- -- Table structure for table `yEdWz_commentmeta` -- CREATE TABLE `yEdWz_commentmeta` ( `meta_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `comment_id` bigint(20) unsigned NOT NULL DEFAULT 0, `meta_key` varchar(255) DEFAULT NULL, `meta_value` longtext DEFAULT NULL, PRIMARY KEY (`meta_id`), KEY `comment_id` (`comment_id`), KEY `meta_key` (`meta_key`(191)) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=1 ; -- -------------------------------------------------------- -- Delete any existing table `yEdWz_comments` DROP TABLE IF EXISTS `yEdWz_comments`; -- -- Table structure for table `yEdWz_comments` -- CREATE TABLE `yEdWz_comments` ( `comment_ID` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `comment_post_ID` bigint(20) unsigned NOT NULL DEFAULT 0, `comment_author` tinytext NOT NULL, `comment_author_email` varchar(100) NOT NULL DEFAULT '', `comment_author_url` varchar(200) NOT NULL DEFAULT '', `comment_author_IP` varchar(100) NOT NULL DEFAULT '', `comment_date` datetime NOT NULL DEFAULT '0000-00-00 00:00:00', `comment_date_gmt` datetime NOT NULL DEFAULT '0000-00-00 00:00:00', `comment_content` text NOT NULL, `comment_karma` int(11) NOT NULL DEFAULT 0, `comment_approved` varchar(20) NOT NULL DEFAULT '1', `comment_agent` varchar(255) NOT NULL DEFAULT '', `comment_type` varchar(20) NOT NULL DEFAULT 'comment', `comment_parent` bigint(20) unsigned NOT NULL DEFAULT 0, `user_id` bigint(20) unsigned NOT NULL DEFAULT 0, PRIMARY KEY (`comment_ID`), KEY `comment_post_ID` (`comment_post_ID`), KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`), KEY `comment_date_gmt` (`comment_date_gmt`), KEY `comment_parent` (`comment_parent`), KEY `comment_author_email` (`comment_author_email`(10)) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=2 ; -- -------------------------------------------------------- -- Delete any existing table `yEdWz_db7_forms` DROP TABLE IF EXISTS `yEdWz_db7_forms`; -- -- Table structure for table `yEdWz_db7_forms` -- CREATE TABLE `yEdWz_db7_forms` ( `form_id` bigint(20) NOT NULL AUTO_INCREMENT, `form_post_id` bigint(20) NOT NULL, `form_value` longtext NOT NULL, `form_date` datetime NOT NULL DEFAULT '0000-00-00 00:00:00', PRIMARY KEY (`form_id`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=3 ; -- -- Dumping data for table `yEdWz_db7_forms` -- INSERT INTO `yEdWz_db7_forms` VALUES (1, 93, 'a:7:{s:12:"cfdb7_status";s:6:"unread";s:9:"your-name";s:12:"Bryan Protto";s:10:"your-email";s:24:"prottografic@hotmail.com";s:5:"phone";s:8:"84803395";s:11:"your-prefer";s:8:"whatsapp";s:12:"your-subject";s:40:"prueba de funcionamiento desde sitio web";s:12:"your-message";s:24:"Prueba de funcionamiento";}', '2024-09-11 22:03:07'), (2, 104, 'a:7:{s:12:"cfdb7_status";s:6:"unread";s:9:"your-name";s:6:"Bryan ";s:10:"your-email";s:21:"bryanprotto@gmail.com";s:5:"phone";s:8:"62528180";s:11:"your-prefer";s:8:"whatsapp";s:12:"your-subject";s:24:"prueba de funcionamiento";s:12:"your-message";s:36:"esto es una prueba de funcionamiento";}', '2024-09-11 22:06:08'); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_links` DROP TABLE IF EXISTS `yEdWz_links`; -- -- Table structure for table `yEdWz_links` -- CREATE TABLE `yEdWz_links` ( `link_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `link_url` varchar(255) NOT NULL DEFAULT '', `link_name` varchar(255) NOT NULL DEFAULT '', `link_image` varchar(255) NOT NULL DEFAULT '', `link_target` varchar(25) NOT NULL DEFAULT '', `link_description` varchar(255) NOT NULL DEFAULT '', `link_visible` varchar(20) NOT NULL DEFAULT 'Y', `link_owner` bigint(20) 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Esta versión menor incluye 15 correcciones a fallos en el núcleo y 11 en el editor de bloques, solucionando problemas como cambios específicos de CSS inesperado en ciertos temas. Para ver un resumen completo de las actualizaciones de mantenimiento puedes revsiar el anuncio de la versión candidata a definitiva (en inglés). WordPress 6.6.2 es […]";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:16:"Fernando Tellado";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:8402:"\n

¡Ya está disponible WordPress 6.6.2!

\n\n\n\n

Esta versión menor incluye 15 correcciones a fallos en el núcleo y 11 en el editor de bloques, solucionando problemas como cambios específicos de CSS inesperado en ciertos temas. Para ver un resumen completo de las actualizaciones de mantenimiento puedes revsiar el anuncio de la versión candidata a definitiva (en inglés).

\n\n\n\n

WordPress 6.6.2 es una actualización de ciclo corto. La siguiente actualización mayor será la versión 6.7, planificada para el 12 de noviembre de 2024.

\n\n\n\n

Si tienes sitios compatibles con las actualizaciones automáticas en segundo plano el proceso de actualización empezará automáticamente.

\n\n\n\n

Puedes descargar WordPress 6.6.2 desde WordPress.org, o visitar el escritorio de tu WordPress, hacer clic en «Actualizaciones» y luego hacer clic en «Actualizar ahora».

\n\n\n\n

Para informarte más sobre esta actualización visita el sitio del centro de ayuda.

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Gracias a estos contribuidores a WordPress

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Esta versión la dirigieron Tonya Mork y Vicente Canales, con la mentoría de Aaron Jorbin.

\n\n\n\n

WordPress 6.6.2 no habría sido posible sin las contribuciones de las siguientes personas. Su coordinación asíncrona a la hora de convertir correcciones de mantenimiento en una versión es table es la constatación del potencial y capacidad de la comunidad WordPress.

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Aaron Jorbin, Aaron Robertshaw, Adam Silverstein, Aki Hamano, Akira Tachibana, Akshat Kakkad, Alexandru Horeanu, Amit Raj, andreiglingeanu, Andrew Serong, Ankur Vishwakarma, Anthony Hortin, apmeyer, Ari Stathopoulos, Benjamin Denis, bernhard-reiter, Brian Alexander, Bruno Freiberger Garcia, Carolina Nymark, Colin Stewart, Daniel Richards, David Ballarin Prunera, David Baumwald, David Herrera, Dean Sas, DEBARGHYA BANERJEE, Dennis Snell, George Mamadashvili, Greg Ziółkowski, James Rosado, Jason LeMahieu (MadtownLems), Jb Audras, Jeremy Herve, Joe Dolson, Jon Surrell, Jos Klever, karan4official, Kelly Choyce-Dwan, Kowsar Hossain, kracked888, luisherranz, Marius L. J., mariushosting, Mark Howells-Mead, mattraines, michaelwp85, Mukesh Panchal, munyagu, Narendra Sishodiya, Nick Diego, Nithin John, Nithin SreeRaj, Omar Alshaker, Paal Joachim Romdahl, Pamela Ribeiro, Pascal Birchler, Paul Biron, Peter Wilson, presstoke, ramonopoly, Riad Benguella, Scott Reilly, Sergey Biryukov, Shail Mehta, smerriman, Stephen Bernhardt, Tonya Mork, Vicente Canales, wongjn, ytfeLdrawkcaB

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Cómo contribuir

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Para involucrarte en el desarrollo del núcleo de WordPress pásate por el Trac, elige un tique y únete a la conversación en los canales #core y #6-7-release-leads. ¿Necesitas ayuda? Revisa el manual de contribuidor al núcleo.

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Como recordatorio, ve esta entrada para conocer los próximos cambios de seguridad para autores de plugins y temas de WordPress.org.

\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:88:"https://es.wordpress.org/2024/09/10/wordpress-6-6-2-actualizacion-de-mantenimiento/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:30:"com-wordpress:feed-additions:1";a:1:{s:7:"post-id";a:1:{i:0;a:5:{s:4:"data";s:6:"655336";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:1;a:6:{s:4:"data";s:76:"\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:6:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:46:"Meetup de septiembre 2024 y próximas WordCamp";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:56:"https://es.wordpress.org/2024/09/10/meetups-y-wordcamps/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:64:"https://es.wordpress.org/2024/09/10/meetups-y-wordcamps/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 10 Sep 2024 10:59:46 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:2:{i:0;a:5:{s:4:"data";s:6:"Meetup";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}i:1;a:5:{s:4:"data";s:8:"WordCamp";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:34:"https://es.wordpress.org/?p=627801";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:347:"En la comunidad de WordPress nos gusta el contacto, vernos las caritas y conocer a otros frikis como nosotros dispuestos a colaborar y, sobre todo, a estar un buen rato charlando sobre temas varios, generalmente relacionados con WordPress. ¿Cómo lo hacemos? A través de las Meetups y de las WordCamps. Encuentra las próximas en este artículo.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Cris Quintero";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:9201:"\n

Si llevas por aquí un tiempito, ya conoces el funcionamiento y puedes ir directamente a la tabla de Meetup de este mes.

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Si acabas de llegar, una de las primeras cosas que debes de saber es que en la comunidad de WordPress nos gusta el contacto, vernos las caritas y conocer a otros frikis como nosotros dispuestos a colaborar y, sobre todo, a estar un buen rato charlando sobre temas varios, generalmente relacionados con WordPress, pero no siempre, o no obligatoriamente.

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En WordPress, además de organizarnos para llevar a cabo mejoras de la herramienta y de la comunidad, nos reunimos siempre que podemos de forma presencial (que es donde está “la chicha”, cuando nos lo pasamos piruleta). ¿Cómo lo hacemos? A través de las Meetup y de las WordCamp.

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Meetup

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Las Meetup son, pues eso, reuniones que se organizan en diferentes pueblos y ciudades, en las que normalmente acude algún ponente imponente a dar una charla sobre algún tema de interés (emprendimiento, marketing, ventas, programación, tendencias online…), todo bajo el paraguas de WordPress.

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Cada meetup es independiente y tiene un sistema de organización propio, en función de la cantidad de miembros y de su disponibilidad y ganas de marcha.

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Lo habitual es que las Meetup se realicen una vez al mes. Entra aquí y busca el nombre de tu ciudad o comunidad para descubrir cuál es tu Meetup más cercana y apúntate para recibir notificaciones de sus próximas reuniones.

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Puedes hacerte miembro y participar en todas las Meetup que quieras, aquí no hay límite, incluso apuntarte a algunas de otros países si eres de esos que tiene FOMO y no quieren perderse nada.

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Lo importante es que te apuntes. Ya verás que antes de que te des cuenta estarás implicado hasta las cejas conociendo a un montón de gente más maja que las pesetas* (antigua moneda española que dejó de estar vigente el siglo pasado).

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Para simplificarte el trabajo y dejártelo todo masticadito, aquí te dejamos el listado de las Meetup programadas para este mes.

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Pincha en la que más te llame la atención y apúntate si quieres formar parte de esta nuestra comunidad (y la de todos). Y si no hay Meetup en tu ciudad, deberías plantearte montarla tú mismo. Aquí tienes toda la info para hacerlo.

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Meetup en España en septiembre de 2024

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FechaCiudadTítulo del evento
10/09/2024TerrassaAprovecha al máximo las últimas novedades de WordPress
11/09/2024GranadaHabilidades de la oratoria y la comunicación para conectar con la audiencia
12/09/2024MadridGatos y Hackers: Cómo nos atacan los malos y cómo podemos defendernos
12/09/2024ValladolidTaller web y blogs en 2024. Selección de plugins para WordPress.
12/09/2024TarragonaWordPress & Beers – Septiembre
12/09/2024AlicanteEl paso a paso de un plan de acción que sí cumplas con Meritxell Mayans
12/09/2024Las Palmas de Gran Canaria¿Qué contenido debo crear?
18/09/2024Alcalá de HenaresSEO para lanzamientos
18/09/2024Santiago de CompostelaClaves para emprender con el Desarrollo de Software
19/09/2024A CoruñaEl arte de medir en WordPress
20/09/2024IgualadaDescubre Surecart: ¿La Mejor Alternativa a WooCommerce?
20/09/2024Denia Empezando WP #4: Recopilación de sesiones anteriores + Creación de contenidos (🌐Evento online)
25/09/2024SevillaPlanes para el nuevo curso
26/09/2024GriñónComienzo de Temporada: Planifica y Participa en Nuestra Meetup de Griñón
26/09/2024OviedoBienvenida a Oviedo WordPress
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Y, como lo de las reuniones mensuales nos parecía poco, también tenemos las WordCamp. Esto ya son palabras mayores…

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WordCamp y Eventos

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Las WordCamp son eventos más tochos, más elaborados y más completos que el baño de un after (pero con más higiene).

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Las WordCamp se celebran una vez al año, duran dos o tres días y suelen tener varios ponentes referentes en su sector y otras actividades para fomentar la participación en la comunidad WordPress y hacer networking.

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Las WordCamp también se organizan de forma independiente. No todas las ciudades con Meetup organizan WordCamp (sería un poco locura) pero sí que todas las WordCamp tienen su propia Meetup, por eso de no perder el contacto a lo largo del año.

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WordCamp y eventos que se vislumbran en el horizonte

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FechaCiudadTítulo del evento
20-22 de septiembre de 2024PontevedraWordCamp Pontevedra sobre emprendimiento
28 de septiembre de 2024ValenciaWordPress Diversity Day Valencia
19 de octubre de 2024DeniaTrabajo remoto:
transformando el futuro
con WordPress (🌐Evento online)
26 y 27 de octubre de 2024GranadaWordCamp Granada
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Ya te lo hemos dicho, somos una comunidad muy activa, nos gusta vernos a menudo y, sobre todo, si hay unas cañitas de por medio.

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Pero lo que más nos motiva es que se vaya uniendo gente nueva. Aquí hay espacio para todo aquel que quiera aportar su granito de arena o simplemente conocer a gente currante, divertida y un poco tocada de la cabeza (pues como tú).

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Así que…, ya sabes, toca el timbre de la comunidad WordPress, que te abrimos.

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¡Nos vemos en la próxima quedada!

\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:61:"https://es.wordpress.org/2024/09/10/meetups-y-wordcamps/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:30:"com-wordpress:feed-additions:1";a:1:{s:7:"post-id";a:1:{i:0;a:5:{s:4:"data";s:6:"627801";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:2;a:6:{s:4:"data";s:73:"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:6:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:50:"Contribuimos juntos para avanzar el Spain Handbook";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:87:"https://es.wordpress.org/2024/09/05/contribuimos-juntos-para-avanzar-el-spain-handbook/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:95:"https://es.wordpress.org/2024/09/05/contribuimos-juntos-para-avanzar-el-spain-handbook/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 05 Sep 2024 12:00:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:1:{i:0;a:5:{s:4:"data";s:9:"comunidad";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:34:"https://es.wordpress.org/?p=655292";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:185:"¿Quieres colaborar en la comunidad de WordPress?\nEl equipo de documentación hará contributors, trabajo en equipo, para ayudar a crear y organizar los nuevos manuales.\n¡Te esperamos!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Jesus Yesares";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:4929:"\n

No sé si estás al tanto de la movida, pero hace no demasiado tiempo ha visto la luz un nuevo equipo en ​​España: el equipo de documentación.

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Y digo que ha visto la luz, porque durante un buen tiempo, un grupúsculo de inconformistas del equipo de marketing estuvieron trabajando en la sombra, germinando la semilla de lo que hoy fundamenta el trabajo de este nuevo equipo. Este grupo de colaboradores estuvo trabajando en modo “proyecto piloto” lejos del mundanal ruido para poder dar forma a un método de trabajo que fuese eficiente, adaptando el modus operandi del equipo de documentación global, al equipo de documentación de la comunidad de WordPress España.

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Finalmente, hace unos meses, se presentó este nuevo equipo y sus grupos de trabajo formalmente en este artículo.

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Uno de estos grupos de trabajo, que fue la semilla del actual equipo de documentación, fueron los que sentaron las bases técnicas y metodológicas del trabajo que se está haciendo actualmente, centrándose en el Spain Handbook. ¿Qué es esto?

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Los manuales o el Spain handbook, son básicamente lo que vas a encontrar en el menú de WordPress España, que se encuentra en Colabora Manuales, es decir, los manuales que todo colaborador de WordPress España debería tener como referencia, da igual el equipo en el que colabore.

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Ahora que ya sabes de lo que te estoy hablando, creo que te va a interesar lo que te voy  a contar a continuación.

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Este grupo de trabajo, ha estado sacando adelante muchas tareas que había pendientes, sentando las bases y creando una estructura práctica y de fácil manejo para que el resto de equipos pudieran añadir su contenido a esta sección de la web de WordPress España.

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Pero ahora necesitamos más manos. Necesitamos que tú, colaborador en cualquiera de los equipos de trabajo, o tú, que eres responsable de equipo (especialmente tú), nos eches una mano, y vuelques ahí en la sección que hemos preparado para tu equipo todo el conocimiento que aplicáis a lo largo del tiempo en vuestro trabajo, que ayuda a que la comunidad de WordPress España sea una de las más fuertes del mundo (y esto no es una opinión, lo avalan los datos).

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Por eso, desde el equipo de documentación de España hemos decidido llevar a cabo una nueva propuesta. Siguiendo los pasos del equipo global de documentación, pensamos que puede ser una buena idea hacer un contributor online público, con una periodicidad mensual.

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Esto permitirá, al principio, que cualquier colaborador pueda resolver sus dudas, desbloquear tareas y hacer propuestas. Asimismo, queremos que sirva también para que los diferentes responsables de equipo se acerquen para dar un empujón a aquellos capítulos del manual que les corresponde.

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¿En qué trabajaremos?

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Todas tareas que hay pendientes de hacer, se encuentran en los proyectos publicados en el repositorio de GitHub del Spain handbook.

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Todos los martes, a las 17:30, mantenemos una reunión los dos grupos de trabajo para ponernos al día de lo que se está haciendo (salvo este pequeño parón veraniego).

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A diferencia de dicha reunión, lo que estamos proponiendo nosotros se trata de un contributor en toda regla, es decir, un tiempo para trabajar juntos y desbloquear “cosas”.

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Si tienes alguna propuesta o duda, estaremos encantados de escucharte en los comentarios.

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Me muero de ganas de trabajar, ¿cuándo nos vemos?

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Por cierto, todavía no hemos puesto fecha, pero una primera propuesta sería el tercer jueves de cada mes a las 17:30, con una duración de 2 horas (máximo 3 horas).

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Pero esperamos tus sugerencias en los comentarios de este artículo.

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Co-redacción: @josepmoran

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\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:92:"https://es.wordpress.org/2024/09/05/contribuimos-juntos-para-avanzar-el-spain-handbook/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:30:"com-wordpress:feed-additions:1";a:1:{s:7:"post-id";a:1:{i:0;a:5:{s:4:"data";s:6:"655292";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:3;a:6:{s:4:"data";s:73:"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:6:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:59:"¿Qué hace que la comunidad de WordPress sea tan especial?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:92:"https://es.wordpress.org/2024/08/29/que-hace-que-la-comunidad-de-wordpress-sea-tan-especial/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:100:"https://es.wordpress.org/2024/08/29/que-hace-que-la-comunidad-de-wordpress-sea-tan-especial/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 29 Aug 2024 07:50:02 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:1:{i:0;a:5:{s:4:"data";s:9:"comunidad";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:34:"https://es.wordpress.org/?p=653482";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:340:"Imagina formar parte de un ecosistema donde la colaboración, el conocimiento compartido y la innovación son el pan de cada día. ¿Qué pasaría si pudieras conectarte con personas de todo el mundo que comparten tus mismos intereses, valores y pasión por la web? Si eres un entusiasta de WordPress, ¡esto ya es una realidad! Y […]";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:13:"Alvaro Torres";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:2693:"\n

Imagina formar parte de un ecosistema donde la colaboración, el conocimiento compartido y la innovación son el pan de cada día.

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¿Qué pasaría si pudieras conectarte con personas de todo el mundo que comparten tus mismos intereses, valores y pasión por la web?

\n\n\n\n

Si eres un entusiasta de WordPress, ¡esto ya es una realidad! Y si aún no lo eres, tenemos algo muy especial para ti.

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El próximo lunes, Alex Ruiz, una conocida figura de la comunidad de WordPress, nos hablará de los secretos que hacen de esta comunidad un lugar tan especial.

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Desde los eventos llenos de creatividad hasta las conexiones profundas que se forjan entre sus miembros, Alex revelará los ingredientes que hacen única a esta comunidad global.

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¿Por qué WordPress ha logrado reunir a millones de personas en todo el mundo? ¿Qué hace que desarrolladores, diseñadores, bloggers, marketers y hasta principiantes se sientan tan bienvenidos y motivados a contribuir? Alex Ruiz tiene las respuestas.

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¿Quién sabe? Podrías estar a un clic de distancia de tu próxima gran oportunidad o de conocer a un colaborador clave para tu próximo proyecto.

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Horario de quedadas WordPress en español
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¿Qué es Quedadas WordPress en Español?

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Quedadas Online el 1er. Lunes de cada mes a las 20:00 (de España), dirigidas fundamentalmente a la Comunidad de habla hispana (España y Latinoamérica).

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Charlaremos de temas específicos, de una manera informal, o un Ponente nos introducirá en una cuestión relacionada con WordPress, para posteriormente hacer networking entre todos.

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Repasaremos también las próximas meetups y WordCamps, a ver si tienes alguna cerca. Así que si quieres charlar un rato, echar unas risas y conocer personas de la Comunidad WordPress de otros lugares, sólo tienes que apuntarte, y entrar en la Sala de Zoom el día y hora correspondiente.

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¡Ya está disponible WordPress 6.6.1!

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Esta actualización menor incluye 7 correcciones a fallos en el núcleo y 9 correcciones de fallos en el editor de bloques. Puedes revisar un resumen de las actualizaciones de mantenimiento de esta versión leyendo el anuncio de la versión candidada a definitiva.

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WordPress 6.6.1 es una actualización de ciclo corto. La siguiente actualización mayor será la versión 6.7, planificada para noviembre de 2024.

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Si tienes sitios con la actualizaciones automáticas en segundo plano activas el proceso de actualización empezará automáticamente.

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Puedes descargar WordPress 6.6.1 desde WordPress.org, o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en «Actualizar ahora».

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Para más información sobre esta actualización visita el centro de ayuda.

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Gracias a estos colaboradores de WordPress

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Esta versión la Tonya Mork y Ella.

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WordPress 6.6.1 no habría sido posible sin las contribuciones de las siguientes personas. Su coordinación asíncrona a la hora de entregar las correcciones de mantenimiento y convertirlas en una versión estable es una declaración del potencial y la capacidad de la comunidad WordPress.

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Aaron Jorbin, Aaron Robertshaw, Aki Hamano, Amit Raj, Akira Tachibana, Andrea Fercia, Andrew Serong, annezazu, Art Smith, Brian Gardner, Carolina Nymark, cbirdsong, Ciprian, Clark, Courtney Robertson, Daniel Richards, David Baumwald, Dennis Snell, Dion Hulse, Ella, Eric-Oliver Mächler, Fabian Kägy, George Mamadashvili, Jarda Snajdr, Jb Audras, Joe Dolson, Joen A., Jon Surrell, laurelfulford, Marco Ciampini, Mario Santos, Mark Howells-Mead, Mukesh Panchal, neotrope, Pascal Birchler, Paul Biron, ramonopoly, Raquel, Riad Benguella, Rich Tabor, Robert Anderson, Sergey Biryukov, Scott Reilly, Sourav Pahwa, Stephen Bernhardt, SunilPrajapati, Tonya Mork, up1512001

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Cómo colaborar

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Para participar en el desarrollo del núcleo de WordPress, ve al Trac, elige un tique y únete a la conversación en los canales #core y #6-7-release-leads. ¿Necesitas ayuda? Consulta el manual del colaborador del núcleo.

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Di hola a WordPress 6.6 «Dorsey», llamado así por el legendario estadounidense líder de big bands, Tommy Dorsey. Famoso por su trombón de tono suave y sus composiciones, la música de Dorsey cautivó al público por su profundidad emocional y vibrante energía.

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Deja que tu corazón se balancee, cante y se contonee al ritmo de las notas metálicas del sonido de la Dorsey Big Band mientras exploras las nuevas características y mejoras de WordPress 6.6.

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¡Hola, 6.6!

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WordPress 6.6 cumple la promesa de una web mejor aportando estilo, delicadeza y un gran conjunto de posibilidades creativas a la experiencia de creación de sitios. Esta versión te ayuda a hacer más cosas fácilmente, poniendo herramientas mejoradas al alcance de tu mano y dándote un poder entre bastidores sin precedentes . Encontrarás más formas de crear elementos de diseño bonitos y consistentes en todo el sitio, un nuevo diseño para previsualizaciones rápidas de páginas en el editor de sitios y la seguridad de las retrocesos automáticos en caso de actualizaciones automáticas fallidas de plugins, entre otras novedades.

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Además de las nuevas funciones, «Dorsey» sigue ofreciendo las mejoras de rendimiento y accesibilidad que puedes esperar de cada versión de WordPress. Explora lo que WordPress 6.6 puede ofrecerte y prepárate para que sus funciones lleven tus sitios a cotas desconocidas.

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Descargar WordPress 6.6 «Dorsey»
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Qué hay dentro de WordPress 6.6

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Añade más opciones de diseño a los temas de bloques

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Crea conjuntos de colores o fuentes para multiplicar las combinaciones de diseño en un mismo tema. Estos conjuntos ofrecen posibilidades de diseño más compactas, permitiendo una variedad visual dentro de las directrices generales de estilo del sitio.

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Simplifica tu flujo de trabajo con un nuevo diseño para las páginas en el editor.

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Mira todo lo de tus páginas y una vista previa de cualquier página seleccionada antes de editarla mediante una nueva disposición en paralelo en el editor de sitios.

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Actualiza automáticamente tus plugins con total tranquilidad

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Disfruta de la comodidad de las actualizaciones automáticas de plugins con la seguridad de las reversiones si algo va mal, ofreciendo a tu sitio un nuevo nivel de seguridad y funcionalidad mejorada a medida que esté disponible, sin tener que utilizar ni mucho tiempo ni mucho ancho de banda para hacerlo.

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Personaliza el contenido de los patrones sincronizados

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Realiza cambios de contenido en cada instancia de un patrón sincronizado manteniendo un estilo coherente en todos ellos. Establece estas modificaciones para los bloques de encabezado, párrafo, botón e imagen cuando se coloquen en un patrón sincronizado.

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Rendimiento

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WordPress 6.6 incluye actualizaciones importantes como la eliminación de llamadas redundantes a WP_Theme_JSON, la desactivación de la carga automática para opciones grandes y la eliminación de dependencias innecesarias de polyfill. Otros aspectos destacados incluyen la carga diferida de las incrustaciones en las entradas, una nueva directiva data-wp-on-async, y plantillas en el editor que se cargan aproximadamente un 35% más rápido en general.

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Accesibilidad

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Esta versión incluye 58 correcciones y mejoras de accesibilidad. Éstas se centran en aspectos fundamentales de la experiencia de WordPress, en particular el componente de vistas de datos que impulsa la nueva experiencia de edición del sitio y áreas como el «Insertador», que proporciona una forma clave de interactuar con bloques y patrones.

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Y mucho más

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Visita el escaparate de características para obtener una visión completa de todas las nuevas funciones y mejoras de WordPress 6.6.

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Ver todo lo nuevo
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Más información sobre WordPress 6.6

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Explora «Aprende WordPress» para ver vídeos de instrucciones rápidas, talleres online y otros recursos gratuitos para mejorar tus conocimientos y habilidades de WordPress.

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La guía de campo de WordPress 6.6 tiene información técnica detallada y notas para desarrolladores que te ayudarán a crear con WordPress y sacar el máximo partido a esta versión. No olvides suscribirte al blog para desarrolladores para obtener actualizaciones, tutoriales y otros contenidos útiles de WordPress para desarrolladores.

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Para obtener información sobre la instalación, los cambios en los archivos, las correcciones y otras actualizaciones, lee las notas de la versión 6.6.

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El equipo de la versión 6.6

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Cada versión viene de la mano de un equipo de entusiastas colaboradores que ayudan a que todo vaya sobre ruedas. El equipo que ha dirigido la versión 6.6 es un grupo multidisciplinar de colaboradores siempre dispuestos a defender ideas, eliminar bloqueos y resolver problemas.

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Gracias, colaboradores

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La misión de WordPress es democratizar la publicación y encarnar las libertades que conlleva el código abierto. Una comunidad global y diversa de personas que colaboran para fortalecer el software respalda este esfuerzo.

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WordPress 6.6 refleja los incansables esfuerzos y la pasión de más de 630 colaboradores de al menos 51 países. En esta versión han colaborado por primera vez más de 150 personas.

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Su colaboración ha aportado más de 1.900 mejoras y correcciones, garantizando una versión estable para todos, un testimonio del poder y la capacidad de la comunidad de código abierto de WordPress.

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!Benni · 1naveengiri · Aaron Jorbin · Aaron Robertshaw · aatanasov · abditsori · Abha Thakor · abhi3315 · Abhijit Rakas · abitofmind · Adam Harley (Kawauso) · Adam Silverstein · Adel Tahri · adrianduffell · Aezaz Shekh · Ahmed Kabir Chaion · ajfleming · Ajit Bohra · Akash Dhawade · Aki Hamano · Akira Tachibana · akmelias · Alan Fuller · Albert Juhé Lluveras · alesflex · Alex Concha · Alex Kozack · Alex Lende · Alex Stine · Alexandre Buffet · alexminza · allilevine · Alvaro Gómez · amanias1977 · Amber Hinds · Amir Abbas · amisiewicz · Amit Raj · Anamarija Papić · Anders Norén · Andre Ribeiro · Andrea Fercia · Andrea Roenning · Andrei Draganescu · Andrei Lupu · Andrew Hayward · Andrew Hutchings · Andrew Nacin · Andrew Ozz · Andrew Serong · André Maneiro · Andy Fragen · Aneesh Devasthale · Angela Jin · Anil Vaza · Ankit K Gupta · Ankit Panchal · Anne McCarthy · Anthony Burchell · Anton Vlasenko · Ari Stathopoulos · Artemio Morales · Arthur Chu · Artur Piszek · Arun Sharma · Arunas Liuiza · Ashesh Magar · Asiqur Rahman · Asish Chandra Mohon · Aslam Doctor · asmittle · Aurooba Ahmed · Ayesh Karunaratne · Balu B · bangank36 · Bart Kalisz · Beatriz Fialho · Beau Lebens · Ben Dwyer · Ben Keith · Ben Ritner – Kadence WP · Benjamin Pick · Benjamin Zekavica · benjpw · bernhard-reiter · Birgit Pauli-Haack · bissy · Bjarne Oldrup · Blackbam · Blockify · bnewboldbsky · Brad Jorsch · Brennan Goewert · Brian Alexander · Brian Coords · Brian Gardner · Brian Gosnell · Brian Haas · Bridget Willard · Brooke · Bruno Freiberger Garcia · burnuser · Caleb Burks · Candy · Carlos Bravo · Carlos G. P. · Carolina Nymark · cbirdsong · Chad Chadbourne · Charlie Merland · Chloe Bringmann · Chouby · Chris Reynolds · chrisdotdotdot · Christopher · Colin Stewart · ColinD · colle · comecaramelos · Constantine Vasilyev · CookiesForDevo · Corey McKrill · Craig Francis · crazytonyli · Cullen Whitmore · Curdin Krummenacher · cyrus11 · Dale du Preez · Damon Cook · Damon Cook · Dan Soschin · Dani Guardiola · Daniel Richards · darerodz · Darren Ethier (nerrad) · Darshit Rajyaguru · dav4 · Dave Page · David · David A. 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Adam White · KafleG · Kai Hao · Kajal Gohel · kamran8176 · Kapil Paul · Karlijn Bok · Karol Manijak · Karthik Thayyil · Kathryn Presner · Kellen Mace · Kelly Choyce-Dwan · keoshi · Kevin Hoffman · Khokan Sardar · killua99 · Kira Schroder · kitchin · Kite · Kjell Reigstad · kkmuffme · kmvan · Konstantin Kovshenin · kristastevens · kristenfisher427 · Krupa Nanda · Krupal Panchal · Kushang Tailor · kyleak · Lae · Lanre Smith · Lars Gersmann · Laura Byrne · laurelfulford · Lauren · Lauren Stein · Laurent Naudier · leemon · Lena Morita · Leonidas Milosis · Linkon Miyan · liviopv · Louis Wolmarans · Lovekesh Kumar · luboslives · Luigi · Luis · Luis Molina (interdevel) · luisherranz · Lyon Müller · Márcio Duarte · Madhu Dollu · Maggie Cabrera · Mai · Makdia Hussain · manfcarlo · Manoj Maharrshi · Marc · Marc Armengou · Marcelo de Moraes Serpa · Marco Ciampini · Marco Pereirinha · marherumr · Marie Comet · Marin Atanasov · Mario Santos · Marius L. 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Más de 60 grupos locales han traducido el 90 por ciento o más de WordPress 6.6 a sus idiomas. Los traductores de la comunidad están trabajando duro para asegurar que más traducciones vengan de camino. Gracias a todos los que ayudan a que WordPress esté disponible en 200 idiomas.

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Por último, pero no por ello menos importante, gracias a los voluntarios que contribuyen a los foros de soporte respondiendo a las preguntas de los usuarios de WordPress de todo el mundo.

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Participa y colabora

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La participación en WordPress no se limita a la programación. Si te interesa colaborar, aprender más y participar es fácil. Descubre los equipos que se unen para hacer WordPress y utiliza esta herramienta interactiva para decidir cuál es el más adecuado para ti.

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Un haiku más

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La seis seis está aquí.
Hazlo todo bonito; mantén
el estilo, y relájate.
\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:62:"https://es.wordpress.org/2024/07/16/wordpress-6-6-dorsey/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:30:"com-wordpress:feed-additions:1";a:1:{s:7:"post-id";a:1:{i:0;a:5:{s:4:"data";s:6:"648864";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:6;a:6:{s:4:"data";s:73:"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:6:{s:0:"";a:7:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:30:"Ragazzi, ce l’abbiamo fatta!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:62:"https://es.wordpress.org/2024/07/11/ragazzi-ce-labbiamo-fatta/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:71:"https://es.wordpress.org/2024/07/11/ragazzi-ce-labbiamo-fatta/#comments";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 11 Jul 2024 09:40:14 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"category";a:1:{i:0;a:5:{s:4:"data";s:8:"WordCamp";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:34:"https://es.wordpress.org/?p=630557";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:271:"¡Gran partido el de la WCEU 2024 en Turín! Con 2600 asistentes de 96 países, la comunidad de WordPress brilló por sus conexiones y colaboraciones. Gracias a todos los participantes, este evento internacional fue un éxito total. ¡No te pierdas la siguiente WordCamp!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:10:"lualvarimp";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:9522:"\n

Para mí, resulta muy gratificante poder decir que soy el “autor” de este artículo en el que hablaré sobre el éxito de la WCEU 2024 de Turín y que no sólo me resulta gratificante por el propio éxito de la WordCamp Europe, sino por cómo se ha preparado este artículo… Me explico.

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La propuesta

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Lancé una propuesta a los asistentes españoles a la WCEU (líderes, organizadores, ponentes y oyentes) para que me contaran en pocas palabras sus experiencias y sus sensaciones tras asistir al evento más importante del año relacionado con WordPress y, posiblemente, con el mundo web.

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Es cierto que podría haberlo redactado sin ayuda pero, sin las personas que han colaborado con este artículo y que han estado en la WordCamp Europe, el texto habría carecido de alma… Y escribir algo sin alma es como degustar algo sin sabor, así que…

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¡Gracias Carlos, Eneko, Fernando, Fran, Juan, Jesús, Nilo y Rocío!

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Ha sido un auténtico placer haber intercambiado palabras con vosotros por Slack y más aún que hayáis querido aportar vuestro granito de arena, haciendo bueno este dicho, que me acabo de inventar, de…

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«La gente de WordPress tiene algo especial»

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Comienzo con unas palabras de Juan Hernando, uno de los líderes de esta WCEU 2024, que están extraídas de un vídeo en el que hablaba sobre el éxito de la WordCamp de este año.

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“Casi 3000 entradas vendidas y 2600 asistentes de 96 países distintos, algunos de los cuales tenías que mirar en el mapa.

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Llevó un año organizar la WCEU y el objetivo era que la gente se lo pasara bien porque, en las WordCamp, lo principal siempre son las personas, por eso había muchas sillas por todos lados, para que la gente se parase y hablase.”

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Juan Hernando

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Y ahora, empezamos con los textos que recibí, abriendo la veda el texto de Rocío Valdivia, una mujer encantadora de la cual desconocía que era organizadora de WCEU desde el año 2015 y mentora de WCEU desde el año 2021.

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Pausa para reflexionar

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Perdón… Permitidme un inciso (hay veces que me cuesta arrancar), pero querría remarcar que, con este artículo, me ha ocurrido lo mismo que si estuviera en una WordCamp: He conseguido conectar con personas que han conseguido expandir mis conocimientos…

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Y es que esta es una de las cosas más grandes que ocurren en las WordCamp (y, al menos para mí, en este  artículo): Son capaces de juntar en un mismo sitio a la gente más novata del mundo, como yo, que acabo de conocer WordPress hace diez meses, con auténticos profesionales, como Juan o Rocío (sin olvidarme del resto de los que han contribuido a este artículo), que son personas que están forjando el mismo CMS que yo desconocía hasta hace bien poco.

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Y ahora sí, os dejo con los textos que me mandaron los asistentes a la WordCamp Europe 2024 de Turín.

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Las opiniones de los asistentes

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“WordCamp Europe 2024 Turín fue un éxito. Estuvo repleto de sesiones, charlas, talleres y networking específico para todo tipo de profesionales de WordPress: diseñadores, marketing, programadores, community managers, implementadores, SEO, agencias, enterprise…

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Además, la madurez de WCEU y del ecosistema de personas y empresas que lo componen fue obvio, generando una enorme cantidad de reuniones programadas. Todo el mundo valora las conexiones en persona y las salas de reuniones que estuvieron disponibles para los medios de comunicación y patrocinadores se encontraban ocupadas de forma constante.

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Tanto la organización como los patrocinadores crearon muchísimos eventos en paralelo, de forma que todo el mundo pudiera elegir entre cenas, fiestas, paseos turísticos por el casco antiguo… Cualquier actividad a la que acudieras, estaba llena de gente disfrutando y haciendo nuevas amistades y conexiones.

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La fiesta de la última noche fue espectacular, con varias zonas dependiendo de los gustos. Hubo una enorme sala de baile con DJ, comida italiana y pizza recién hecha, barra libre, zona de juegos con futbolín, sala con pantalla grande, terraza… Más de 1200 personas disfrutaron de la gran despedida que duró hasta las 3 de la        mañana.

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Pero quizá lo más importante es que fue maravilloso encontrarme con tantos amigos y conocidos de la industria a los que solo veo en estas ocasiones, así que me vuelvo con las pilas recargadas, la cabeza y la libreta llena de ideas y el corazón lleno y feliz.”

Rocío Valdivia

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“Un montón de oportunidades de conectar con la comunidad internacional WordPress y desvirtualizar a otros colaboradores con los que mantenía contacto.

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Las WordCamp son el lugar perfecto donde desbloquear asuntos, tanto de la comunidad, como del propio software.”

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Jesús Yesares

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“Participar en la WordCamp Europe y pertenecer a uno de los equipos de la organización ha sido algo increíble.

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Además, se ha dado la circunstancia de que el líder de este año, Juan Hernando, es español, gallego de adopción y buen amigo de eventos de WordPress. Por todo esto, la experiencia ha sido doblemente satisfactoria.

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Gracias Juan, gracias gallegos compañeros de piso en Turín y gracias a la organización y a la comunidad de WordPress… ¡Sois lo máximo!”

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Carlos Longarela

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“Una WordCamp que ojalá no se hubiera terminado porque WCEU 2024 Turín ha sido una experiencia increíble, desde el viaje de ida hasta el viaje de vuelta: Dar una ponencia en una WordCamp Europe, participar en el podcast de WP Tavern, conectar con personas de prácticamente todo el mundo y conocer al fin a Matt, tras 5 años desde mi primer Contributor, en el que Luis Rull me puso en su Twitter…

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Todo fue una sensación increíble, una WordCamp a la que quiero volver.”

Eneko Garrido

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“En esta WCEU mi madre ha podido verme hablar en inglés delante de un montón de gente, lo cual ha sido un gran orgullo para ella.

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Para mi ha sido un honor poder dar una charla sobre comunidad, aportando información sobre el equipo de revisión de plugins.”

Fran Torres

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“Realmente, es muy difícil explicar qué pasa por mi cabeza en momentos como este.”

Nilo Vélez

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Nilo Vélez haciendo una foto en la WCEurope 24
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Por último, dejo las frases que me mandó Fernando Tellado, una persona con la que tengo una divertida y curiosa anécdota (que algún día, si viene a cuento, la pondré por aquí) y de la que pienso que, a parte de un tremendo profesional, como todos los que han colaborado con este artículo, tiene la enorme virtud de, con pocas palabras, transmitir y comunicar muchísimo más de lo que haríamos cualquiera de nosotros.

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“En WordCamp Europe, el mayor evento WordPress del mundo, tienes la oportunidad de compartir conocimientos y experiencias con algunas de las personas más relevantes de Internet, con quienes están, hoy, escribiendo el Internet del mañana.

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Durante tres días, tienes a tu disposición a los mejores programadores, SEOs, marketeers y profesionales de Internet de todo el planeta.

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He ido a más de la mitad de las WCEU, pero esta ha sido muy especial y en el buen sentido, porque han pasado cosas, muchas cosas. Ha sido una WordCamp muy bonita.”

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Fernando Tellado

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Y ya está… Nada más que decir, excepto agradeceros a todos que hayáis decidido perder unos minutos de vuestro tiempo para dedicármelo y mandarme vuestras frases…

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Y también a vosotros, lectores, que estáis gastando ese mismo tiempo en leer este artículo.

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Muchas gracias a todos.

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¡Nos veremos en una WordCamp!

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No nos engañemos, las Ponencias en Meetups, WordCamps y Eventos de WordPress son, en general, cada vez más previsibles: alguien hablando en un escenario y pasando diapositivas. Habla y pasa diapositiva, habla y pasa diapositiva, habla y pasa diapositiva…

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Incluso las charlas online o grabadas y emitidas en streaming, se han contagiado de este esquema cada vez más predecible y –me atrevería a decir– aburrido.

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Hoy quiero proponer un cambio radical y absoluto en las presentaciones de nuestros Eventos: la transformación de las charlas, ponencias y conferencias sobre WordPress hacia un formato más teatral y espectacular.

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En un entorno donde la atención del público, especialmente la de los jóvenes, está cada vez más fragmentada por la omnipresencia de las redes sociales, adoptar una estrategia más dinámica y envolvente puede ser la clave para comunicar mejor los contenidos y atraer a nuevos públicos.

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El desafío de las presentaciones tradicionales

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Las presentaciones tradicionales sobre WordPress a menudo se centran en aspectos técnicos y detallados que, aunque importantes, pueden resultar tediosos para el público general.

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Las diapositivas llenas de texto y las largas explicaciones técnicas pueden perder rápidamente el interés de los asistentes, especialmente de aquellos jóvenes acostumbrados a contenidos cortos, visualmente atractivos y altamente interactivos en plataformas como Instagram, TikTok y YouTube.

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¿Por qué adoptar un formato teatral?

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El teatro ha sabido captar la atención de las audiencias durante siglos gracias a su capacidad para contar historias de manera impactante y emocional. Incorporar elementos teatrales en nuestras presentaciones sobre WordPress puede:

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  1. Aumentar la Conexión Emocional:
    Las historias y la dramatización pueden hacer que los temas técnicos sean más accesibles y emocionantes.
    2. \n\n\n\n
  2. Mejorar la Retención y el Interés:
    Movimientos en el escenario, cambios de tono y la interacción con el público pueden mantener a los asistentes enganchados.
    3. \n\n\n\n
  3. Facilitar la Comprensión:
    Las ideas complejas pueden simplificarse y hacerse más comprensibles a través de la narrativa y la visualización.
    4. \n
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Elementos teatrales para incorporar

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1. Narrativa

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Convierte tus presentaciones en una historia. En lugar de simplemente enumerar características o técnicas, cuenta una historia sobre cómo WordPress ha transformado negocios o ha empoderado a individuos.
Usa casos de estudio reales o crea personajes ficticios que representen problemas comunes y soluciones efectivas.

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2. Personajes y Dramatización

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Introduce personajes en tu historia. Estos personajes pueden ser representaciones de usuarios de WordPress que enfrentan desafíos específicos.

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Dramatiza sus experiencias y problemas, y luego muestra cómo WordPress puede ser la solución. Usa diferentes voces y expresiones para dar vida a estos personajes y hacer que la audiencia se identifique con ellos.

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3. Visualización y Escenografía

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Aprovecha al máximo las herramientas visuales. Más allá de las diapositivas, incorpora vídeos, animaciones, y gráficos interactivos. Considera usar una escenografía que represente un entorno realista, como una oficina o un estudio de diseño, para hacer que la presentación sea más inmersiva.

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4. Interacción con el Público

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Rompe la cuarta pared y crea una conexión directa con tu audiencia. Haz preguntas, solicita la participación de voluntarios, y usa tecnologías interactivas como encuestas en vivo y respuestas en redes sociales. Esta interacción no solo mantiene al público comprometido, sino que también puede proporcionar información valiosa en tiempo real

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5. Uso del Espacio

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El movimiento en el escenario es crucial para mantener la energía y el dinamismo. No te quedes anclado detrás del podio. Muévete, usa todo el espacio disponible, y utiliza el escenario para enfatizar puntos importantes. Los desplazamientos bien pensados pueden subrayar mensajes clave y mantener la atención del público.

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Casos de Éxito

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Algunas de las charlas más memorables en plataformas como TED han adoptado estos principios teatrales. Los oradores no solo informan, sino que también entretienen y emocionan a su audiencia.

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Un gran ejemplo es la charla de Ken Robinson sobre cómo las escuelas matan la creatividad. Su habilidad para contar historias, su humor y su presencia escénica han hecho de esta una de las charlas más vistas de todos los tiempos.

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Hagamos más Teatro y menos PowerPoint

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En un mundo donde la competencia por la atención es feroz, destacar y captar el interés del público, especialmente de los jóvenes, requiere algo más que datos y gráficos.

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Adoptar un enfoque teatral en nuestras charlas sobre WordPress no solo mejora la comunicación de nuestros contenidos, sino que también crea una experiencia memorable y significativa para la audiencia.

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Así que, la próxima vez que te prepares para una charla, ponte tu sombrero de director de teatro y actor, y verás cómo tu mensaje resuena más fuerte y claro.

¡Es hora de transformar nuestras charlas y conquistar el escenario!

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El pasado 24, 25 y 26 de mayo ha tenido lugar en la ciudad de Vigo la WordCamp 2024 que ha tomado por lema: WordCamp se escribe con V de Vigo.

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Se trataba de la primera WordCamp en la ciudad olívica y una de tantas en territorio nacional.

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El encuentro consistió en tres jornadas de mucha intensidad, comenzando el fin de semana con un Do_action repleto de conocimientos y continuando con numerosas ponencias y talleres en una ubicación privilegiada de la ciudad anfitriona.

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El Do_Action y AsTEAVI

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Tres fueron las ONG’s seleccionadas para el Do_action del viernes: Faiben, ACCU y AsTEAVi. Esta última tuvo el placer de compartir, todo un día, mesa con un equipo de voluntarios expertos en temas relacionados con WordPress, como desarrollo, diseño, marketing… con el objetivo de trabajar en la elaboración de una web para la asociación.

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Sin duda, una oportunidad que, desde AsTEAVi, no podíamos dejar escapar. Una herramienta de visibilización tan importante como una web que nos entregarían al final de la jornada, ¿cómo dudarlo?

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Las horas estuvieron cargadas de trabajo e intercambio de información. Todos en aquella mesa fueron sumandos de una suma sin precedentes para AsTEAVi.

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WordPress y su despliegue de medios humanos han hecho que asociaciones sin ánimo de lucro, con recursos económicos limitados, continúen avanzando.

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Ahora queda la guinda del pastel, llevar a cabo una Meetup donde podamos coincidir nuevamente y hacer una revisión de los resultados. De forma más breve, volver a compartir, aprender y sumar buscando la mejoría de lo conseguido y ampliando conceptos y experiencia.

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El Do_action ha sido, para los representantes de las asociaciones, un preludio de este software en el que nos gustaría continuar formándonos.

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No nos queda más que dar por concluido el relato con un agradecimiento por la oportunidad a la organización, a la acogida del equipo y al resultado en formato WordPress adquirido. ¡Por encontrarnos en una meetup!

\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/CommentAPI/";a:1:{s:10:"commentRss";a:1:{i:0;a:5:{s:4:"data";s:81:"https://es.wordpress.org/2024/06/27/creando-sinergias-en-wordcamp-vigo-2024/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:1:"0";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:30:"com-wordpress:feed-additions:1";a:1:{s:7:"post-id";a:1:{i:0;a:5:{s:4:"data";s:6:"619224";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:9;a:6:{s:4:"data";s:70:"\n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:6:{s:0:"";a:6:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:15:"WordPress 6.5.5";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:52:"https://es.wordpress.org/2024/06/25/wordpress-6-5-5/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:60:"https://es.wordpress.org/2024/06/25/wordpress-6-5-5/#respond";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 25 Jun 2024 06:49:32 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:34:"https://es.wordpress.org/?p=623004";s:7:"attribs";a:1:{s:0:"";a:1:{s:11:"isPermaLink";s:5:"false";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:443:"¡Ya está disponible WordPress 6.5.5! Esta versión incluye tres correcciones de seguridad. Al ser una actualización de seguridad se recomienda que actualices tus sitios de inmediato. Esta versión menor también incluye 3 correcciones de errores en el núcleo. Puedes descargar WordPress 6.5.5 desde WordPress.org , o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en ««Actualizar […]";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:16:"Fernando Tellado";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:5808:"\n

¡Ya está disponible WordPress 6.5.5!

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Esta versión incluye tres correcciones de seguridad. Al ser una actualización de seguridad se recomienda que actualices tus sitios de inmediato. Esta versión menor también incluye 3 correcciones de errores en el núcleo.

\n\n\n\n

Puedes descargar WordPress 6.5.5 desde WordPress.org , o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en ««Actualizar ahora». Si tienes sitios que con las actualizaciones automáticas en segundo plano activas, el proceso de actualización comenzará automáticamente.

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WordPress 6.5.5 es una versión de ciclo corto. El próximo lanzamiento importante será la versión 6.6, que está programada para el 16 de julio de 2024.

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Para obtener más información sobre WordPress 6.5.5, visita el centro de ayuda .

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Actualizaciones de seguridad incluidas en esta versión

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El equipo de seguridad desea agradecer a las siguientes personas por informar responsablemente de las vulnerabilidades y permitir que se corrijan en esta versión:

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Gracias a estos colaboradores con WordPress

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Esta versión la dirigió Aaron Jorbin .

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WordPress 6.5.5 no habría sido posible sin las contribuciones de las siguientes personas. Su coordinación asíncrona para ofrecer correcciones de mantenimiento y seguridad en una versión estable es un testimonio del potencial y la capacidad de la comunidad de WordPress.

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Aaron Jorbin , Alex Concha , Andrew Ozz , Bernhard-Reiter , Colin Stewart , David Baumwald , Dennis Snell , Grant M. Kinney , Greg Ziółkowski , Jb Audras , Jonathan Desrosiers , Matías Ventura , Miguel Fonseca , Peter Wilson , Rajin Sharwar , Scott Reilly , Tonya Mork

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Como contribuir

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Para participar en el desarrollo del núcleo de WordPress, ve al Trac, elige un tique y únete a la conversación en el canal #core de Slack. ¿Necesitas ayuda? Consulta el manual del colaborador del nucleo.

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¿Ya estás probando WordPress 6.6? La cuarta versión beta ya está disponible ( zip ) y contiene estas correcciones de seguridad. Para obtener más información sobre la versión 6.6, consulta la entrada del anuncio de la beta 3 . Consigue más información sobre cómo probar WordPress 6.6 aquí .

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This show is sponsored by…

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Avalara: providing cloud-based and scalable global tax compliance that is hassle-free, safe and secure plus topped off with enterprise-class security.

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\n\n\n\nEpisode Transcript\n
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Brad:
Hey everybody. Welcome back to another episode of Scaling Enterprise WordPress: The Inside Track. I am one half of your co-hosting duo, back for another really fun episode. We have a really awesome guest, which we’ll get to in just a second, but as always, I want to welcome Tom, the other half of this show, to the episode.

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Tom:
Hey, Brad. Hey, great to be here. Excited to be doing another episode. For those that listened to Karim’s last episode, unfortunately, I couldn’t be on that one as I was on vacation up a mountain with very poor internet, so glad to be back home on the fiber.

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Brad:
Yeah. Well, we’re happy to have you back, and this is going to be a really fun episode, so I’m glad you’re here because we have a really special guest whom we’d like to introduce now. James Giroux is joining us on the show. Hey, James.

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James:
Hello. Hello, everyone.

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Brad:
Very excited. If anyone who’s been in the WordPress industry for a while has probably crossed paths with James at some event or some online endeavor. James, you have a really cool kind of history of your path through WordPress, and one of the reasons I want to set the context of why you’re on the show about enterprise, I think that’s important, but then we’ll dive quickly into how you got there because I think it’s a really fun journey, and I want to hear a little bit more about it. What really caught my eye, James, was back in July you posted a tweet and a blog post announcing that you started a new role at WordPress VIP under Automattic, and you’re learning enterprise deeply. So right away that caught my eye because I had never quite heard that phrase, “learning enterprise deeply,” but I was like, we got to get James on the show because he is literally doing what we’re talking about within WordPress and the inside track around enterprise. You have a really great blog post about it, which we’ll talk about and we’ll share in the show notes, but I’d love to hear a little bit about your journey through WordPress, kind of quickly how you got to where you are now. You’ve touched so many different parts of the WordPress ecosystem that brought you to VIP and the enterprise level side of it. So, let’s talk about how you got there real quick.

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James:
Sure, yeah. I have been in the WordPress ecosystem for, oh, 15-plus years at this point, so it’s been a long time. Not maybe as long as the two of you, but I’m chasing your heels a little bit. Like most folks, I got started just looking for something that I could use to build a website. So, that’s kind of how I got started tinkering, and from there I like to call it the “four bases of WordPress.” You’ve got Marketplace, Agency, Product, and Automattic. Those are the four bases as far as I’m concerned in WordPress. My journey is like that. That’s why I called it a home run, but I started out really just on the freelance side, on the agency side, doing work for customers, clients, all that kind of thing. Then from there, I ended up working with a product called PageLines, which was one of the early pioneers of this whole page builder concept.

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Brad:
I remember PageLines. Yeah, that was a long time ago.

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James:
A very long time ago. So I worked there developing themes and plugins for that ecosystem, and that’s really what kind of launched me into WordPress at a community level, was my involvement there. I was hired by PageLines eventually as their Director of Operations, working with developers and things like that. From there, I met some folks from Envato at PressNomics. I was at PressNomics 3, hanging out, driving around, and ended up hearing about a role at Envato. So, I joined Envato in 2016 as their WordPress evangelist, which was great. I could continue to go to all the events that I really wanted to go to and get paid for it, which was a really neat and novel thing at the time. After about five years there, I moved to Gravity Forms and worked at one of these pillar product companies in the WordPress ecosystem. Then I was at StellarWP, working with all the folks over there. I was a Director of Brand and Product Marketing there, then transitioned out of that, and now I am at Automattic in WordPress VIP as a Technical Account Manager. Bit of a career swap, but I’m loving it.

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Brad:
Very cool. Yeah, no, I think one thing that stands out about your story is just, and I like to talk about the community and the impact of engaging, meeting people, and going to events. I know things are a little different than they were maybe 10 or 15 years ago, but there’s still a lot of value in those events. Like you said, your career path was just by attending and being present, meeting people, and talking to people. It shaped your career and kind of opened some doors that maybe otherwise would’ve been harder to open, going in without any kind of a warm lead or knowing people within that company or within that industry. So, just want to touch on that, get out there because it can absolutely help in the growth of your career and what your goals are and your aspirations, which is another reason why I love this community.

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So, going into really focusing on where you’re at now and some of the goals that you’re looking to accomplish, going back to that “learning enterprise deeply.” You posted this a few months ago, so I have to imagine you have not learned everything about enterprise in a couple of months. I think you probably have a little bit further to go, but I’d love to hear a little bit about early on—it’s been about a month and a half since your post and you’ve kind of dug into this a bit—but what are some of the things that really stand out? Maybe some of the challenges, or things that were unexpected or maybe even expected, but what really stood out just in the last month and a half, two months since you’ve been in this new role?

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Certainly! Here’s the continuation of the transcript with corrected spelling and punctuation:

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James:
I think one of the things about enterprise that folks on the outside maybe don’t understand is you really don’t know what you don’t know. I think that for me has been the first little bit of learning here—it’s learning what I don’t know. I didn’t really know what a DXP was before joining WordPress VIP—that’s a Digital Experience Platform, for those who don’t know. I didn’t really understand the role that WordPress played in larger enterprise infrastructure and how it integrates, and the kinds of complexities at a technical level that a lot of enterprises deal with. Nor would I, because so much of my past experience has been very direct WordPress, where you have one application, you have one WordPress installation that you’re responsible for, and you have to be concerned about that at a very small scale. In terms of traffic, all the concerns are very different, and looking at how do I scale that thinking out and look at the kinds of challenges that exist. So, that’s been really interesting. The sales cycle has been interesting. The role of technology service providers, or technology platforms like VIP, and the relationship they have with agencies, and how those work together. The role they play, and the relationships they need to develop with product companies as well, and how that factors into how we deliver solutions to customers and clients. It’s a very interesting nut to crack, and I’m enjoying it. Yeah, it’s so much to learn.

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Brad:
We could probably do an entire show on sales cycles, couldn’t we, Tom? I mean that’s, oh boy. That might be a little bit of a trigger for both of us as agency owners in this.

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Tom:
Yeah, we’re both jealous of you not knowing about them.

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Brad:
Yeah. It’s interesting you mentioned not knowing what you don’t know, and I think when the larger community hears “enterprise” and “WordPress” specifically, I think the assumption is it’s a big website with a lot of content, a lot of writers, most likely a lot of users in the backend, and a lot of traffic, which is by and large pretty true, but there’s a lot more than that. That’s kind of the surface level of what enterprise entails. All the behind-the-scenes stuff of integrating with SSO and different providers and APIs, and all the security requirements that go into it that are well outside of Core WordPress. It can absolutely work with WordPress, but it takes more advanced teams to make those things happen. So when you really get under the hood of what the enterprise work is with WordPress, it’s so much more than just big websites with a lot of traffic—a way I like to describe it. But there’s a lot more than that when you start peeling back that onion.

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James:
Absolutely. It’s been really interesting looking at the number of people that need to be involved, and you can’t really get away from it. You think, “Oh, it’s just a big website with more traffic.” But no, I mean it’s bigger projects, there are more stakeholders, there are more moving parts that you may or may not understand or know about. There’s a lot of extra discovery that goes into it. It’s been really interesting watching different projects that we’ve gotten different customers on. So, we’ve got customers that are just starting and getting ready to launch and going through that process of migrating from maybe an existing build they have on a different platform or on a different WordPress installation over onto the VIP architecture. And then you’ve got those that have been on VIP architecture for a while and sort of what maintenance looks like in that cycle and how that goes forward. It’s really, really interesting. And just the number of people involved at all different levels and the ongoing work and the constant communication that needs to happen at an enterprise level is way different from running a local restaurant or running a local e-commerce retail shop’s website. It’s very, very different.

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Brad:
Yeah, no doubt. Tom, what do you got over there? I don’t want to monopolize this conversation.

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Tom:
Well, I’m keen to dive a little bit into some of the stuff that you raised in the blog post that you wrote calling on the WordPress ecosystem to embrace enterprise. So, why’d you write it? I guess this phrase “learn enterprise deeply”—we’ve typically reserved that phrase for pretty important things. I think Matt’s only used it twice, for JavaScript and then for AI. So, why do you think enterprise is that important to the WordPress ecosystem?

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James:
Well, as a community, as a content management system platform and open source, we’ve done a really good job of hitting the ones and twos, right? We are really good at being a first choice for a lot of folks that are looking for a website that delivers minimal traffic concerns, no compliance, no security—none of that kind of stuff. But if we want to grow the ecosystem beyond the ones and twos to the hundreds and the thousands, we really need to look at where a lot of folks work. They work in government, they work in large enterprise, they’re on marketing teams of thousands rather than marketing teams of five. There are intranets and extranets and all of that kind of stuff where WordPress has an opportunity to flex its muscles. And we have maybe not fully understood that or cared so much about it. Like all folks, we take the path of least resistance. We go for what’s easiest first. We’ve done easy. We’ve accomplished easy. And now it’s time to accomplish what’s maybe a little bit harder. My whole pitch, my whole thinking behind that is, if we want to see WordPress grow to 80% market share—which I know is probably a pipe dream—but if we want to double what we’re currently at, 43%, and get to 86%, then we need to get into these enterprises because that’s where young people are going to work as well. They’re not all going into startups, they’re not all building apps for themselves and doing things for themselves. They need to find a job, and they’re getting jobs in banks and pharmaceutical companies and all these other places. If the tooling that they’re being provided is Sitecore or Adobe, whatever Adobe is running with, they’re not getting the best of what the web can be. And so, that for me is one of the reasons, because once they’re experienced with WordPress in work—when they’re paid to use WordPress in their day-to-day—that’s going to leak out into their side projects because that’s the platform they’re most familiar with. That’s how we grow adoption. That’s how we grow WordPress in my opinion, and actually get it to a place where it’s solving the really hard problems of the web that folks have.

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Tom:
That’s a super interesting take, because it’s like actually probably a lot of the early growth of WordPress was almost the opposite of that, right? People were not using it at work, but they were discovering it and using it for their own stuff. They were blogging, they were using it for their kids’ football team or whatever, and a lot of the early penetration into business was people using it for their side projects and then bringing it with them, fighting the good fight internally: “Why don’t we use this WordPress thing for our site? I’ve been using it, it’s great.” Maybe we’re transitioning out of that, and actually it needs to become the default at work so that all these young people who get jobs are introduced to it there. I love that take. I’ve never really quite thought of it in those terms.

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Brad:
I think even early on, as WordPress really started transforming from a blogging platform to a true CMS, back when custom post types were introduced and it really became an option for the enterprise, getting some of those early enterprise clients also really helped validate it for everybody. I know it made my job easier as an agency owner when I said, “Hey, we just launched something on microsoft.com with WordPress.” So, everybody we talked to at that point, the idea of “Is it secure? Can we use it?”—those questions really went out the window once we said, “Well, Microsoft’s using it, and they did a full-blown security audit on it.” So that in some way also helped, I think probably more in that mid-market, to say, “Hey, we can actually use this when we just thought it was a blogging platform.” So, I think even that early on, just getting a couple of those key large enterprise brands on WordPress, and we could all point to them as a community and say, “Look what these brands are doing,” that really helped accelerate WordPress into the CMS market and has continued to, because I still use those examples. But we don’t have to answer those questions anymore, or certainly not as often. “Is it secure? Is it a blogging platform?”—those are long gone, right? The enterprise has helped squash that, in my opinion.

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James:
Yeah, I completely agree.

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Tom:
I’m interested in enterprise WordPress’s place within the wider ecosystem, the awareness of it, the role it plays—maybe what your perspective was on that or your awareness of it before, and how that’s shifted since. And maybe, therefore, what you think we need to do more as an enterprise WordPress community, as the subset of the WordPress community that’s focused on enterprise, to better showcase actually how successful WordPress is in enterprise. You were saying you joined VIP, and you get exposed to quite a lot of stuff, and you’re like, “Oh, I perhaps didn’t actually know WordPress was being used

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in these ways or the level of complexity.” It’s a bit of an iceberg problem I think we have, where there’s quite a lot more happening than perhaps people realize.

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James:
I think there are a couple things to that. Before I really dove deep into enterprise, I couldn’t find anything on WordPress enterprise. There was nothing out there I could read, there’s nothing out there I could go to. I mean, I could go to events—and I did—and I’m very grateful to folks who would invite me to show up at their enterprise events. But I didn’t know how to even jump into those conversations or start them, and that’s a big part of it. I couldn’t go to a WordCamp and get a 101 talk on enterprise. We joke about the sales cycle, but it’s so intimidating. But where’s the opportunity for agencies that are looking to build out their freelancer bench to talk about what does it actually take to become an enterprise freelancer or to work in this space? Or how can we equip you to be able to jump into what we need? There’s none of that. And so, I think that’s one of the reasons why I wrote that blog post—to sort of wave a bit of that flag and say, “Hey, I can’t even find anything to help me get started on the path toward enterprise.” And the reality is that what’s going to end up happening is folks that are really good at Drupal—not that that’s bad—but that’s sort of where enterprise is, or they’re really good at Sitecore, and they’re going to go, “Okay, well, we’ll expand our toolset, maybe we’ll look at WordPress,” but they’re not really going to be from the community. They’re not going to be part of the story of what we’ve been, and it’s going to make it harder for those of us who truly understand what WordPress is all about to get in front of these enterprises that are looking, possibly, at WordPress as a tool, and helping them understand what this ecosystem and this community is all about.

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So, that’s one thing. I think, what can enterprise folks be doing? You need to get out there more. This is hard because I’ve been here a couple months now, and I haven’t written a blog post since my announcement post because my brain is so packed with all of the things that I’m trying to learn and understand, the complexities, and just all the things that I’m finding it hard to sit down and write. What do I write about? What do I talk about now? So, I need to get out there and do that. And that’s what we need more of. We need more enterprise champions showing up at WordPress events, at WordCamps, doing things like this podcast—which I think is fantastic—and just really talking through what does it mean to be enterprise WordPress? What are the challenges we’re facing? How do we invite folks in? How do we get product folks in who maybe have no idea how their product is being used in an enterprise setting? I’ve got a call coming up with one product company that has no enterprise pricing, no enterprise service level, but their product is being used in a really intense way on a customer’s website. What’s really cool is being able to facilitate that as somebody who’s got both the community side and the enterprise side now, but we need more of those relationships to develop between WordPress product companies and enterprise agencies and enterprise infrastructure companies—I would call VIP. Let’s get them all around the same table and talking. The product companies don’t have any clue how their products are being used at scale.

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Tom:
Yeah, I mean that’s definitely a common problem I see.

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Brad:
Yeah, and thank you for calling out the podcast because honestly, one of the reasons we’re doing this is because there aren’t enough people in the WordPress ecosystem, WordPress space, talking about enterprise and sharing our knowledge and information. Getting people like you, James, on to share your experiences, your learning, and where you’re at, because there just hasn’t really been a lot of this, even going back across the 15 years or so that we’ve all been doing this. There hasn’t really been a lot of dedication around enterprise, talking about it, challenges, what can we do to help push it? It’s another reason why we’re all really excited, and Tom and I are both a part of the Scale Consortium, which for years I think many of us kind of looked at Automattic, and maybe even VIP in a sense, and said, “Help us, sell us in the enterprise. Help push us into the enterprise.” But the reality is it was on all of us to do that. So, it took a little bit of time, but finally all the agencies were able to get together that work in that space, in the WordPress enterprise space, and say, “Look, if we work together on helping spread positive information and what people are doing in WordPress enterprise, it’s going to help all of us.” And so now the Scale Consortium exists exactly for that reason. We’re really pushing into the space to help spread awareness, spread information, help people learn around enterprise, have events at WordCamps or other webinars, share that information. Because you’re right, I think many of us agency owners especially, it’s trial by fire. Did I start WebDev thinking I want to get into enterprise? No. But when Microsoft walks through your door or a big brand walks through your door, you learn it real quick, right? Not going to tell them no. So, I love that you call that out. Exactly why we’re doing this. We’re hoping to get more of this in, between the show we’re doing here, and then with Karim and Tom. Even though we’re early, I feel like the information we’re getting out there—these are conversations that have not been happening in the public, and they need to be happening. So, I love it, and I’m hoping that the audience is also understanding what we’re trying to do here and getting some value out of it.

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Tom:
Yeah, I mean I hope that you do keep blogging as well, James, actually, because I’ve read your blog for a long time, long before you were writing about enterprise, so I’m kind of even more excited to read it now that you’re in enterprise, which is a space that’s even closer to my interests. The listeners to this show should all go and start reading it—that’ll add to the pressure for you to then give them some content that’s relevant.

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James:
I don’t know if it’s writer’s block or if it’s just my brain is full of all the things, but I’ve been challenged. I’m going to WordCamp US and I’m looking forward to the conversations. WordCamp US is really exciting for me this year because of Showcase Day, and because it’s a really good opportunity for enterprise to have its moment in the sun, so to speak, and the spotlight. We get to see innovation, we get to see scale, and it’s so exciting that somebody’s starting to pick that up a bit. I’m looking forward to the kinds of conversations it spurs. I’m curious what I’m going to be thinking about after.

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Tom:
Yeah, I think it’s going to be super interesting. I mean, I agree, it’s a really exciting evolution. I know even last year there was the NASA keynote, which was almost a precursor to this Showcase Day, and that’s a really great evolution. It’s going to be interesting—probably the first time there’s going to be a day with all of those people who are doing this kind of work, all there, showcasing together. The conversations afterward—I’m pretty interested to see what the floor traffic is like, and the kind of conversations that come off the back of that, the collaboration. Hopefully that opens up.

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Brad:
There’ll probably be some surprises in those showcases, too. There are going to be some things that kind of blow us all away—like, “Oh wow, look what they built, look what they did.” I mean, just WordCamp last year with NASA.gov and the big push there and the presentations was honestly digging into understanding the amount of data and what they worked through was pretty mind-blowing. And obviously, it was all behind the scenes until they presented that. So, it was just fun to hear more of the challenges, more in how they worked through those with NASA, especially with the amount of content, which was absolutely insane, that they had to migrate into a block-based system. So, it’s fun sharing that stuff, it’s fun hearing it. I’m glad it is more focused. I know Matt used to—Matt Mullenweg—used to mention some highlights in his State of the Word, but he’s kind of gotten away from that, and probably for good reason, because he doesn’t want to play favorites when you’re showing off what other companies did. That could come off as playing favorites. So, I’m excited about that, too, because I’m sure there are going to be some interesting surprises—projects none of us knew were even out there, things that happened, and we’ll be like, “Oh, wow, I’m going to be telling some of my clients about that because that’s cool.” Sharing the information around enterprise, sharing out there. I know it’s not all enterprise—it’s just showcasing WordPress—but I have a feeling there’ll be a few big showcases in there.

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James:
I’m excited to see our enterprise customers and clients in the WordPress ecosystem having their time to present what WordPress means to them and how they’re using WordPress from their mouths, from their perspective, and what will it mean. The WordPress ecosystem is very different from the

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way the rest of the world operates. We’re kind of nice. And because we’re kind of nice and because we’re kind of kind to folks, the way we operate and interoperate together is a little bit different, and that can throw folks for a loop that are coming from other industries. And so, it’ll be really neat to see what happens when you get these big publishers that are competitors in the publishing landscape together, showcasing how they’re using the same technology platform to achieve their goals and do things, and what’s going to happen when they start talking to each other off the stage and see some of that WordPress culture, that WordPress community vibe sort of leak into how they interact with each other. There’s just something really cool about that that I’m looking forward to seeing happen, too.

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Brad:
And honestly, just in WordPress in general, I feel like that is the vibe. People want to share. And maybe honestly, it’s the open-source vibe. It’s not just WordPress. It’s like if you’re into open-source and you’re into it enough that you’re going to attend an event about a piece of software, I’ve got to believe there’s some passion behind it. You’re proud and excited about what you’re doing, and you want to share it—even if you’re sharing it with competitors, you want to say, “Hey, look at the cool things we’re doing over here.” And they’re probably, like you said, sharing some things they’re doing that you weren’t aware of or you might be interested in. It’s similar to what agencies are doing and freelancers—we’re all showing off our work, like, “Look at this cool thing we built.” So, you’re right. Seeing actual owners of websites, publishers, really showing off and sharing information is going to be pretty neat. It’s just open-source. We’re all out there trying to build and help each other and just build an awesome platform that we can all use. So, I’d like to talk just a little bit about some of the goals. What are some of your longer-term goals within this new role? What kind of impact are you looking to make around organizations, clients, or just WordPress in general? We’ve talked about it being just a month and a half—it’s still a fairly new role for you—but long-term, your vision, what kind of impact are you looking to make?

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James:
Well, I’ve packed up 15 years of marketing experience and taken that hat off and put on the account management hat. It’s a bit of a career reset for me, which is kind of neat to do. Long-term…

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Brad:
Maybe a little scary too, huh?

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James:
Yeah, it is. It’s very scary. You’re sort of starting from ground zero again, but with 15 years of experience, it’s kind of cool actually to do that. My first goal is to become the best technical account manager in the world. So, that’s maybe the entrepreneur in me going, “Take over the world!” or whatever. But I want to be the best.

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Tom:
I like that. That’s only the first goal.

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James:
Yeah, that’s the first goal: be the best I can be, be the best that I can do, support my team, be somebody they can count on, bring all of the knowledge and depth of experience I have across the WordPress ecosystem into this role and add value to these relationships, and add value. That’s the number one thing. Maybe selfishly—we don’t really have a lot of—this sounds so funny to say—but enterprise WordPress influencers. Why not be an ambassador for enterprise WordPress? We need more folks that are championing the transition from one side of WordPress to the other and opening those doors, and it’s something I did all throughout my career in the rest of WordPress, so I don’t see why I couldn’t do that at the enterprise level and just connect folks to each other, connect partners. So many of our product companies just need a door to be opened for them or exposure to what’s going on in enterprise.

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Tom:
Yeah, I mean I’d love to do an episode actually on enterprise for WordPress product companies. Of all the parts of WordPress, I think they’re the ones that seem to have cracked enterprise the least. But like you say, there are lots of enterprise companies that are discovering their stuff and using it, and there’s a lot of opportunity there.

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Brad:
Please start charging more for products because enterprise, they don’t want to pay $99 a year. They just won’t trust it if it’s that cheap.

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James:
But the issue isn’t the $99, it’s the fact that they’re not going to get the level of service and access to a team that they need. Every build is unique. We think that folks in enterprise are just using WordPress as vanilla WordPress—they’re not. They’re taking WordPress, and they’re molding it and shaping it into something that works for them. They’re rebranding it internally. They have different names for it as a tool, and they can do that because they’re paying millions of dollars a year to do that. So, yeah.

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Tom:
Well, yeah, there we go. Add that on the list, Brad, for a future episode because…

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Brad:
Yeah, I love that idea, Tom. I love that. And talk about enterprise influencers. I mean, I’ve got to be honest, Tom’s got the look, he’s got the style, he’s got the voice—just lacking the influence! The stars are aligning, Tom, I’m telling you. But I do think I love it because, like we talked about, getting more content out there—and honestly, even YouTube and videos are so popular now, more popular than ever, and it’s really gaining traction. And within the WordPress space, there’s just a lot of great video content out there, and I expect that’s only going to continue to grow, especially in the enterprise space too, as that usually catches up once the masses are out there doing it. But yeah, more content, more information, sharing resources, getting people talking about more of the challenges, talking about the FUD that’s out there from other platforms, talking about WordPress and how we kind of speak back to that and alleviate those concerns. So, enterprise is a big topic, and there is a lot to dig into, which is one of the reasons we’re doing this. We bring on awesome people like you, James, and really understand where you’re at, your experiences. And what I would love to do is have you come back on the show maybe in six months, maybe next year at some point, and really circle back through your progression. What has transpired? Did you expect it? What have you learned? Things like that. Since you are a little bit new into the role, I think it’ll be fun to have you back on a little bit later next year and kind of dig back into where we’re at.

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Tom:
When you’re a grizzled and tired enterprise WordPress expert.

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James:
After the honeymoon period is over and I’m into the day-to-day grind. Yeah, exactly.

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Brad:
Yeah, after the old honeymoon period. But it’s pretty exciting. Just to wind down a little bit, any kind of final thoughts around the enterprise space and really what’s just top of mind for you, James? We talked about short-term goals, some longer-term goals, but really what’s top of mind for you in the space and where you’re looking to go?

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James:
I think, like that blog post says, we’ve got a lot of opportunity to help people get a better grasp of what enterprise actually looks like. I think WordPress is ready. I think a lot of our product companies and even our hosting companies that are maybe more downstream are ready to make the leap. They just need some help figuring out what that looks like. I would like to see more of that happening. Maybe I’ll write about that. Actually, that’s a good topic for me to sort of follow up on. What am I thinking about? What are my final thoughts? I’m curious to see how we as CMS folks—not just as WordPress—start to navigate thought leadership more broadly. WordPress, we’re competing against Adobe, we’re competing against some other proprietary platforms. We’re going up against these monolith DXPs, and we’re advocating for composability—all words that make sense to folks that are in enterprise, but maybe don’t make sense to anybody outside of it. But we have an opportunity to lead the pack when it comes to innovation. AI, we’re so much more agile than a lot of these other platforms are, and I would love to see us moving more in that direction as well, more broadly, and bringing more folks who maybe have sold themselves to these other platforms to come over and see what it’s like. The grass is very much greener over here. So, yeah, those are the things I’m thinking about.

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Brad:
Come on over. We’re very friendly.

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Tom:
I mean, that ties back perfectly into the need for more influencers, right? Because I think actually the biggest need for influencers is to project that vision that we have—that WordPress has for enterprise—out into the world. At the moment, most of the buzzwords and categories and descriptions of what enterprise CMS is are set by our competitors, set by the analysts. And we tend to play catch-up, and we tend to say, “Oh, WordPress could do that,” but they’re the ones that came up with what that is. And then we’re scrambling to try and prove WordPress could do it.

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James:

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That’s exactly right.

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Tom:
Actually, perhaps with folks like you getting out and saying, “Well, actually, this is what WordPress’s vision for enterprise CMS is,” that’s super exciting. I think if we can start doing that—that’s a great point, Tom. That’s the next era of growth.

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Brad:
Awesome. Well, this has been a really fun show. Appreciate you coming on, James. You mentioned you’re going to be at WordCamp US coming up, which is September 17th through the 20th out in Portland, Oregon. I will be there as well. Tom, are you going to make the trek over?

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Tom:
I will be there, absolutely.

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Brad:
Yeah, you’ll be there. It’s a long flight for you.

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Tom:
It’s a long flight for me, so I’m stopping in New York on the way, so I’m not coming as far.

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Brad:
Okay, well, that’ll help break up the flight a little bit. But anywhere else people can find you online, James? You want to plug your blog or any social networks where people can interact with you if someone wants to chase you down and say hi?

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James:
Yeah, absolutely. My blog, JamesGiroux.ca is a great place. My handle pretty much everywhere is JamesGiroux, so you can find me on X (formerly known as Twitter), LinkedIn, or give you my Gravatar—yeah, so it’s all there.

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Brad:
Very cool. Well, I look forward to seeing you in person there. I’m definitely going to track you down at WordCamp US and get a little FaceTime. Really appreciate you coming on the show, James, and we’re looking forward to following your progress and really rooting for you and rooting for the enterprise. And we’re here to support, however, as obviously, this is important to all of us, as well as a lot of people out there. So, I’m excited we’re doing the show. I’m excited we’re talking about it, we’re getting people like you that are talking about it, blogging about it, and right in the middle of it. So, this is exactly what we’re looking to showcase with this platform. It’s been a lot of fun. So, Tom, anything you want to plug before we head out?

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Tom:
No, just to say thank you for the work that you’ve been doing so far, especially the blogging and the influencing. That’s, I think, a big gap. So, keep doing that. And yeah, looking forward to talking more about WordCamp US.

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Brad:
Awesome. Well, for Tom, I’m Brad Williams. This is Scaling Enterprise: The Inside Track. We will see you on the next episode. See you, everyone.

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In this episode of Scaling Enterprise WordPress: The Inside Track, co-hosts Brad Williams and Tom Willmot discuss the evolving role of WordPress in the enterprise space with special guest James Giroux, Technical Account Manager at WordPress VIP.

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James shares insights from his 15-year journey through the WordPress ecosystem, touching on his experiences across freelancing, product development, and enterprise-level projects.

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The conversation covers key topics such as the challenges and opportunities of scaling WordPress for large organizations, the importance of community and networking in career development, and the future of WordPress in the enterprise market.

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They also highlights the need for more enterprise WordPress champions, the role of thought leadership in driving adoption, and the exciting developments to come at WordCampUS.

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Takeaways

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The Importance of Enterprise in WordPress Growth: James emphasizes that for WordPress to continue its growth and dominance in the CMS market, it must break into enterprise-level organizations, which house large teams and complex systems. The WordPress community has historically catered to smaller users, but scaling up is necessary for future growth.

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Learning Enterprise Deeply: James shares his experience transitioning into the enterprise space, learning about complex systems, technical challenges, and the unique needs of large-scale organizations. He introduces terms like DXP (Digital Experience Platform) and highlights how enterprise WordPress involves more than just a large website—it’s about integrating with systems, APIs, security, and compliance.

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The Role of Community and Networking in Career Development: All three hosts stress the importance of attending events, engaging with the community, and making connections to advance in the WordPress ecosystem. James credits much of his career growth to attending events like WordCamp and building relationships within the community.

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Challenges in the Enterprise Space: There are many moving parts when it comes to WordPress in the enterprise—more stakeholders, longer sales cycles, complex integrations, and technical requirements. James points out that many people in the WordPress community might not realize the depth of these challenges until they dive in.

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The Opportunity for Product Companies: WordPress product companies often don’t realize how their tools are being used at an enterprise level. There’s a need for more collaboration between product companies and enterprise organizations to align pricing models, service levels, and support structures that suit large-scale projects.

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Influencers in the Enterprise WordPress Space: There is a growing need for WordPress “enterprise influencers”—people who can champion WordPress as a solution for large organizations and communicate its advantages to a broader audience. By doing so, WordPress can challenge competitors like Adobe and Sitecore more effectively.

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The Value of Events Like WordCamp US: Events like WordCamp US provide a platform for showcasing what WordPress can achieve at scale. Presentations like NASA’s website migration highlight WordPress’s capabilities for handling massive projects, and these showcases help promote WordPress as a serious contender in the enterprise CMS space.

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Long-term Goals in Enterprise WordPress: James is focused on becoming a top-tier Technical Account Manager while also serving as an ambassador for enterprise WordPress, bridging the gap between the community and large organizations. His long-term goal is to help more companies adopt WordPress by educating and advocating for its enterprise capabilities.

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Links

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 12 Sep 2024 09:18:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:1;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:18:"Matt: Inside Out 2";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=125328";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:35:"https://ma.tt/2024/09/inside-out-2/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:337:"

It’s a tough pick, but I think Inside Out 2 might be my favorite Pixar movie. Just everything about it was just so well done. How they incorporated the different aesthetics, neuralinguistic concepts, everything. Chef’s kiss.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 12 Sep 2024 02:31:35 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:2;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:52:"WPTavern: WordPress 6.6.2 Released with 26 Bug Fixes";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=161544";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:63:"https://wptavern.com/wordpress-6-6-2-released-with-26-bug-fixes";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2060:"

WordPress 6.6.2, released on September 10, 2024, brings 15 bug fixes to Core and 11 to the Block Editor. Led by Tonya Mork and Vicente Canales, with Aaron Jorbin mentoring the team, this is a short-cycle maintenance release ahead of WordPress 6.7, scheduled for November 12, 2024.

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Core Fixes 

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This update addresses 15 Core issues, including CSS specificity changes in certain themes and the resolution of Button Block CSS conflicts. Other notable improvements include:

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Block Editor Fixes

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This release addresses 11 issues in the Block Editor, including improved layout style specificity in the non-iframed editor and fixes for pseudo-element selectors in custom block CSS. The release also reduces the specificity of the default featured-image block style rules and prevents the duplication of template parts in non-block-based themes. Post Editor has received multiple improvements. 

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Tonya Mork’s post gives the complete list of bug fixes in WordPress 6.6.2.

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Websites with automatic background updates will automatically get updated to WordPress 6.6.2 while others can download it from WordPress.org or update the website via the WordPress Dashboard.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 11 Sep 2024 20:56:35 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:3;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:63:"Gravatar: Meet the ‘Gravatar Enhanced’ Plugin for WordPress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=2197";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:55:"https://blog.gravatar.com/2024/09/11/gravatar-enhanced/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4410:"

Meet the all new and improved Gravatar Enhanced – a plugin that brings more Gravatar goodness to WordPress while keeping privacy at the forefront.

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What’s in the box? Let’s take a look inside:

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Gravatar Privacy Shield

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Your users’ privacy matters. That’s why we’ve built robust privacy features into Gravatar. We’re not in the business of tracking or selling data. Instead, we’re focused on helping you share only what’s necessary and curating your profile for the open web.

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Our Privacy Shield features of the Gravatar Enhanced plugin give you control:

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These features are a direct response to feedback from the WordPress community. We’re committed to transparency and putting you in control.

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Learn more about the proxy service here.

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Gravatar Profile Block

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Gravatar is evolving beyond avatars. Our new Profile Block lets you showcase user information anywhere on your site. It’s dynamic, it’s sleek, and it’s effortless.

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Here’s what you get:

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Think of the possibilities:

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Right now, the block displays a default card. But we’re cooking up something special. Soon, you’ll be able to customize both design and content.

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Want a sneak peek? Check out these upcoming patterns we’re working on…

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Once you’ve enabled the plugin, just look for the Gravatar Profile block in the editor to get started.

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Additional Enhancements

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There is more to the plugin that you will want to explore:

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Watch this space, as there is a lot more to come soon!

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Questions or feedback? Drop them in the comments below.

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Get Gravatar Enhanced today.

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Gravatar Enhanced
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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 11 Sep 2024 15:30:42 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:4;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:79:"WPTavern: #136 – Matthias Pupillo on Enhancing WordPress With AI Translations";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:48:"https://wptavern.com/?post_type=podcast&p=161276";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:93:"https://wptavern.com/podcast/136-matthias-pupillo-on-enhancing-wordpress-with-ai-translations";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:48622:"Transcript
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[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.

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Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, enhanced WordPress with AI translations.

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If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast, player of choice. Or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players.

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If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there.

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So on the podcast today, we have Matthias Pupillo.

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Matthias has extensive experience in the technology and creative sectors, and is currently working as the co-founder of FluentC AI, an AI powered language technology company.

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With a background in technology, he’s focusing on developing solutions to enhance communication across different languages and platforms. He’s been involved with WordPress since its early days, around version 1.2, and has a rich history of web design and consulting, having worked on hundreds of WordPress websites. But it’s only recently that he’s become more engaged in the WordPress community through events like WordCamp Buffalo.

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In the podcast today, we talk about AI driven language translations, particularly focusing on Matthias’s work with FluentC, which is his translation plugin for WordPress. It supports multithreaded simultaneous translations of up to 140 languages, enabling your pages and posts to be offered in other languages in just a few moments.

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We covered the differences between AI models designed for translation, such as ChatGPT, and Llama, which aren’t specialized for this task, and how his platform builds a contextual layer above those.

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He emphasizes the importance of context and diverse multi-lingual data in producing high quality translations. FluentC’s functionality involves local storage of translated content in an effort to maintain website speed. This is done using native WordPress hooks, and URL modifications.

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Matthias also offers his thoughts on the ongoing multi-lingual support phase of the Gutenberg project. And his hopes for FluentC to evolve from a standalone plugin to an API, which could be used by WordPress Core.

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We get into the broader implications of AI in translation, the need for open source models to compete in this rapidly evolving space, and the parallels between AI evolution and past trends like blockchain, and web 2.0.

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If you’re interested in the intersection of AI and WordPress, or looking to enhance your website’s multi-lingual capabilities, this episode is for you.

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If you’d like to find out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well.

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And so without further delay, I bring you Matthias Pupillo.

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I am joined on the podcast today by Matthias Pupillo. How you doing Matthias?

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[00:03:54] Matthias Pupillo: I’m doing fantastic, Nathan.

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[00:03:55] Nathan Wrigley: Very, very nice to have you with us. We had a little bit of a chat before we pressed record, and in that chat, Matthias revealed to me that he’s got a long history with WordPress, but not necessarily the WordPress community.

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Matthias, we’re going to be talking about AI, transcribing, transliteration, multilingual, all that kind of stuff today. Before we do, would you just give us a quick potted bio of your history with tech, WordPress, however far you want to go back.

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[00:04:19] Matthias Pupillo: Oh yeah, absolutely. So I’ve been a software, I have to say commercially, building software for 25 years. I’ve been recreationally building software for 35 years. So I started pretty much when I was eight building code.

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And I started in WordPress with 1.2. I was writing hand coded HTML in Microsoft notes, and so it was a dramatic shift back then in 2002, 2003.

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And I was running my own consulting firm, doing web design professionally, and found WordPress by, it was a divine intervention one day. Someone wanted to pay me for editing, and I didn’t know how to write software, besides HTML, CSS and Java. And Java back then was not building a website. It was a complicated journey and it was fun.

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The day WordPress 2.5.5, when we had tabs, that was great. And then we got 2.6 and it went horizontal menu, that was a fun day. It’s been a long road with WordPress. I think I’ve built two or three hundred websites with it, maybe more. Not to mention coaching, staffing, and like guidance from an architecture standpoint.

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[00:05:22] Nathan Wrigley: That’s a really long and storied, well, a really long story basically, so that’s lovely. But however, one of the things that you said a moment ago was that, although you’ve been using WordPress for a long time, the community side of it is more recent I think. Only in the fairly recent past that you’ve got yourself out to events, and started to interact with the community more. Is that right?

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[00:05:41] Matthias Pupillo: Yeah, that’s right. Yeah, so I built the translation company FluentC, we built for apps, and GraphQL, and other integrations. And I forgot WordPress, I really did. Our website was built in WordPress, our marketing flow, our CRM, everything was in WordPress, and I forgot to build the engine.

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So, out of my shame of forgetting that, I rapidly built the plugin. Then spent four months trying to get it approved, and then joined the community in person. And my first WordCamp was in Buffalo this last May.

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[00:06:09] Nathan Wrigley: You alluded to it earlier, but I might as well get the URL out there. So FluentC is the URL, but it’s not what you are thinking, I suspect. I imagine you are thinking it ends in a Y, but my records here show that it’s fluent, and then the letter C, so F-L-U-E-N-T-C, dot io. So, fluent, the letter C, dot io. What is this service? And we’ll come to the WordPress component in a moment. But obviously you built the SaaS version, if you like, first. What is its MVP, if you like?

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[00:06:39] Matthias Pupillo: Yeah, so it came out of a problem that, I’ve built a lot of apps for healthcare, and it always offended me that they were only in one language. And the cost, time and effort to build a multi-language app was just always put to the back end of the priority list. And in healthcare it’s incredibly important that the patient knows what the directions are, knows what the medications are, knows what their appointments are.

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And so I built FluentC to handle that, and to build that multi-language, make it app developer friendly, our SaaS component is a no code solution, no code translation. If you want it native, are built into the app itself, use our GraphQL, and our i18next integrations. And then it was just, it just had to exist because of, patients need that native touch, and it needs to be super easy.

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Developer tools are always built by people who aren’t developers, it has always been a sore point my side, that people just cannot, developers are not the first thought. Like you have to write code for a living, we have to make this easy for you. So we built that first.

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[00:07:41] Nathan Wrigley: Can I just ask, in the US, given that you’ve mentioned the healthcare industry, in the US is there an obligation for that particular industry to have things translated into multiple languages? Here in the UK where I’m based, if you are going to produce something and it’s going to go into a hospital, for example, I think there is legislation around that. I don’t know what the cornucopia of languages are, but I know that there is some responsibility there. Is the same true in the US? Does it cover a particular bunch of languages? Is there a minimum requirement that you can have before you can say that’s done?

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[00:08:13] Matthias Pupillo: Yeah, there is a minimum number of, relative minimum number of, languages. It varies state by state, and it’s for the in-person experience. If you show up to the hospital and you only speak Spanish, they have to have someone in the building that speaks Spanish, or a translator available by phone. Or if you speak Russian, or Czech, or Slovakian. And they have to take care of you, and they have to treat you, and they have to give you care, and then they hand you the directions to leave in English.

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They send you your email notifications in English. After just saving your life in Croatian, they then hand you an English sheet of paper with the directions on how to get your next step care.

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The obligation, you know, Canada has that hard list obligation of two languages, French Canadian and English. But the US is sort of the in-person experience, but not the digital experience. Not your emails, not your text messages, your notifications. None of that is compelled to be in multilanguage.

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[00:09:05] Nathan Wrigley: Let’s turn our attention away from healthcare and just think about, I don’t know, like an e-commerce store or something like that. I guess this whole idea of getting things translated just makes perfect sense over there as well. Because for the last 10 years we’ve been all getting more and more into buying things online from our mobile phones, in the comfort of our own homes, sitting in an armchair and what have you.

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And increasingly, a lot of the properties are crossing international borders, so it’s not difficult for me to buy from a US company, or a European company that isn’t based where I am, knowing that the shipping and everything will be taken care of. But I guess the language component, for me, I am only an English speaker. So if I, for example, was to come across a great deal on a French website, I wouldn’t know what it was because it would simply be in French. So I guess there is a real good economic argument if you are hoping to participate in international trade, there’s a really good compelling argument to get behind this.

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[00:10:01] Matthias Pupillo: There really is because e-commerce is one of the ones that is, once you fulfill the product, you’re done. You’ve shipped it. Some amount of people will call support, some will email, some will use chat. For the majority, overwhelming majority, of e-commerce sales, it’s ship it, and you’re done. You really don’t care if the person that spoke only German. You ship them the great product, maybe you have multi-language directions if they need directions, we should be designing products that don’t need directions, like a T-shirt.

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But yes, the ability for a website and e-commerce to have those additional keywords in those native languages adds billions of potential customers. We did the analysis, and if you just cover Hindi, Chinese, English, French, and German, it’s about five languages, you add about 4.2 billion potential customers. You’re adding millions of new keywords. You’ve spent so much time, most of our WordPress, and the Woo people, spend so much time optimising their titles, their descriptions, their framework for communication on their products, and then that’s it, it’s in one language. And it’s perfect, it’s beautiful, but it really doesn’t serve them for 4 billion customers.

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We support about 140 languages. There’s about 40 languages that cover 8 billion people. Those searches are the key. You can expand at no cost, your SEO presence, just by having the translations built in in a search engine optimised way. And e-commerce fulfillment, all your tools, that’s an email and chat. The phone one, you’re going to struggle with, you may have to build some extra capabilities. That’s where the 4 billion customers need to make enough revenue for you to have some support for them. But if you have 4 billion new customers available to you and you don’t have the revenue, I’d like to question your product.

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But from an e-commerce standpoint, selling globally is super easy now. Woo handles the transactions, handles the currency, you can get some plugins for that. You can do the fulfillment. It’s super easy to cover all the taxes, but you forgot the descriptions. You forgot the titles, the tags, the meta tags, all of that stuff. And the AI translation these days, because you need a special language model, you’re using special descriptions, and they’re really good at this. It really is a known thing to translate, and it’s super easy to adjust and bring in that new traffic. And I think that’s the important thing about e-commerce, yeah.

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[00:12:22] Nathan Wrigley: If we rewind the clock, I don’t know, 25 years or something, before the internet had taken off, apart from a bunch of really nerdy academics at CERN or something like that, the idea of owning a shop which would be communicating globally was really more or less pie in the sky. You know, there are a few giant companies that we all know of that were crossing international boundaries, car manufacturers and things like that, these giant entities.

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But people who had a regular shop, which you might describe as a bricks and mortar shop, they’re not going to be doing that because they’re locally based, there’s no prospect of doing that, all of it is completely out of bounds.

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And then along comes the internet. Suddenly the boundaries are collapsing. And although it’s still probably out of bounds for many people, it’s becoming increasingly obvious to any store owner that you can ship things. All of that shipping capability has been taken care of, the logistics can be taken care of by somebody else.

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But there’s this missing piece. And I guess, again, if we rewind the clock about 25 years. The idea of translating things must have been fabulously expensive, because for every piece of text that you wished to translate, presumably you had to get a human being to read it, spend time wrangling it, and then giving you the translation, which you would then need to print in some way.

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But now, the advent of AI, and I know that AI is all the rage at the moment, but it does seem like a lot of the AI stuff is kind of hype. And some of it might have utility, but much of it doesn’t seem to have utility. But it really feels like the translation piece is really credible. I don’t know how perfectly accurate it is, whether it’s 95% from English to French, say, or 99.9, I don’t really know, but because that’s such a logical thing to do, it does seem like an area in which a computer could excel at. Is that the case? Is translation from one language to another, do computers do this increasingly well, accurately?

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[00:14:18] Matthias Pupillo: Yeah, computers are doing it very well. And it is a different AI than the ChatGPT. ChatGPT, Llama, some of those things are terrible at translations, you need a special one for it. And the special ones are getting of standard, by the book translations very good. They’re still very bad at a couple of things, colloquialisms. We have a great phrase, six of one, half a dozen of the other, that doesn’t make any sense in Spanish.

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We lose such great things, like there’s a wonderful Spanish word, an event called the quinceañera, which is your 15th birthday party. There’s cultural significance in language that we lose. And we are trying to fix that. Everyone’s trying to fix that. It’s as bad as it’s going to be. But as far as formal communication goes, if you were setting a date and a time for an event, or you were describing what is best be described as a pair of shoes, or fixed product file folders, or something like that, it does very good at those things.

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It doesn’t do good at tone and colloquial mannerisms. But other than that, it’s pretty good. The AI translations are getting so good. And the cost to review them. So I was once on a project years ago, and this is before this. They built an app, then they sent it to a translation company with no context, so it didn’t say what was on the page. So there’s this wonderful place in the world called Turkey. There’s also a wonderful piece of food from a bird called turkey. And so here you are with the word Turkey, the country, or turkey, the meat, being all across your website. So even humans without context get it wrong. And so you really need that context engine.

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We also have this wonderful thing in most websites called the back button, we do that. We also as humans have a part of our body called the back. So in other languages, those aren’t the same word. And those type of things, humans get wrong so often because they just see the word back, and they just see the, most translation tools that send them over to the company to even manually do it, they do it one word at a time. One line at a time. And there’s no context, so they’re just like, I guess it means the country, it’s capital, I guess we’re not talking about food, but it was a recipe guide and it’s your turkey dinner. And so those are the type of things that even humans get wrong still.

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And then the management of it, back to developer friendly. Could you imagine getting emailed a spreadsheet every week as you’re trying to go to prod? You’re building a website, here you are, new post, new blog, new product. Okay, I got to email, and I got to check my email, and then I got to save it on that one, and I gotta create a new one, and then I got to save it again because, oh no, I changed the description, now I have to go back to the translator.

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Because in your native language, every keystroke, comma, everything matters. So the human translate, I got to go back, and now I have an entire workflow added to my post and pages. And I love my post and pages, I just want to go in and type and hit save. I barely want somebody else to review it. This is WordPress, we’re cowboys, we go right to prod. We hit save, we hit publish, we hit draft for a little bit, but we’re going to prod. And that’s the difference with these older systems and how to do this is that. With humans involved, you either have to have a huge team or you have to do it yourself, and it still impacts your workflow.

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The real problem with translations is it’s so time consuming. It’s so much effort. We thankfully have a connected enough world that we can find a chain between every language on Earth. We can find a person who speaks English to French, we can find a French person who speaks German, we can find a German person who speaks Polish, and we can connect the whole world, great.

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That’s got to get much faster, and we have to connect the world. If we could talk to each other like this, this is where we want to go. This is what I want to do. I want this multi-language, Star Trek had it right. The universal translator built into our ears is the correct technology. Every interface you look at is in your technology, localised to your context. That’s the vision. That’s what I’m working on.

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[00:18:06] Nathan Wrigley: You were talking about a workflow there. The AI presumably is significantly quicker, because if you were to be employing humans to do this, presumably you’d send an email with the text, wait a little while, maybe a day, or a week, or whatever it may be, and then it comes back, and then you’ve got to then copy and paste that into the blog post. And I realise that there are WordPress plugins out there that will handle that more or less seamlessly on the back end of your website as well.

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But I’m guessing that AI can handle, let’s say you’ve got a, I don’t know, 1500 word article or something, I’m going to guess, I actually don’t know, but I’m guessing that it could translate that in moments. Be it with all the caveats of how accurate it is and what have you. It’s a fairly straightforward amount of time, so that you could see the results in seconds. Is that accurate?

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[00:18:49] Matthias Pupillo: Yeah, as a software architect, I can no longer abide by anything longer than three seconds. So our average response time is 1.2 seconds, over at FluentC, and then we are trying to see if we can get that down. That seems too slow to me. And so 1.2 seconds for a whole article.

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[00:19:05] Nathan Wrigley: Can you translate multiple languages simultaneously? Maybe on the FluentC backend, it’s actually queuing them and doing them one at a time. But would I be able to, for example, say, okay, my target audience is the Chinese market, the Japanese market, the Philippines market, throw in, I don’t know, Vietnamese and a bunch of other things, you know, languages that I’m really not that familiar with. Can I get the same result? 1.2 seconds later or thereabouts, they will all be taken care of and ready to go.

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[00:19:30] Matthias Pupillo: Yeah.

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[00:19:31] Nathan Wrigley: It’s phenomenal.

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[00:19:32] Matthias Pupillo: Yeah, we built a multithreaded. We have different channels for each language, and basically you can hit 140 languages, don’t do it, you don’t need some of these languages. Some of these are like, we’re thinking about adding Klingon and Kardashian, we’re talking about mythical languages. If you’d like to speak Elfish from Lord of the Rings, we’re working on that too. We do parallel processing. So we handle all of them in about 1.2 seconds. So in about one second, two seconds, you’ll be able to have all 40 languages, five languages, downloaded to your copy of WordPress.

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[00:19:59] Nathan Wrigley: You mentioned that ChatGPT, which is the one I think most people are familiar with, you mentioned that that is not quite as robust for the language translation. What is the difference then between the one that you are using? What is that one called, and how is that different? Is it just purely built to do the job of translating one language to another?

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[00:20:17] Matthias Pupillo: Yeah, so the regular ChatGPT, the Llama, they’re only fed documents in certain languages. And they can read, they’re fed French documents, it’s all about access to data. This is why we have an accidental bias in AI. We’re only feeding it English content and, you know, we’ll say Western languages because that’s all we have access to.

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We have very limited documentation written in Swahili. There are very few books. There are very few books in Hebrew. The Arabic books do not have the wealth of digital knowledge. There are so many books in Arabic that are not digital. They’re handwritten books, they’re handwritten things from historical precedents. But every book written by Charles Dickens is online. Almost everything written in the King’s English, every bit of Shakespeare.

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But some of these other cultures do not have the digital free access for these AI companies to ingest. And their models, their tokenisation, their transformers, all of that stuff on their side is not designed to go from token to language, it’s designed to go from token to token. So you need a specific large language model, and a neural net just tied to multilanguage. So Google Translate, DeepL, AWS Translate, those are the big players in the game. And then what we’ve done is we’ve built a layer on top of them. And we’ve built the FluentC LLM to be context driven.

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So instead of translating one word, we’re sending in FluentC context. So because we’re connected to your WordPress site, we know all of your pages. We know all of your about. We know your tagline. We know your title. We know all of that stuff about your site, and we can include that, and we process the context to make sure we have the context right.

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And then we do a scoring algorithm across the big cloud translation engines to really drive a good output. So we’ll know if it’s a bad translation. And then, you know, we’ve just recently launched an edit capability, so if you do notice, you can just go in and hit edit, and change. But yeah, the ChatGPTs do terrible translations, and it’s just not designed for it.

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[00:22:12] Nathan Wrigley: So when this podcast episode airs, I will use an AI, and we’re both speaking in English, and it’s pretty good with the UK accent that I have, and I have no doubt that it will be excellent on the accent that you have. So I will feed the audio into that, and within a minute, less than a minute, it will have transcribed that audio. And it will have done, to my eye, about 95, somewhere between 95 and 97% accurate. There’s always little bits, for example, it’ll just mishear the slur between one word and another, and so it’ll misunderstand that word, but it’ll do a pretty good job.

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The thing about that is, it’s just trying to do one word at a time, you know, discreetly. What’s that word? What’s that word? What’s that word? But then if I was to get that translated, let’s say, into another language, French, German, whatever we pick. When I’ve had the opportunity live to use Google Translate, it’s kind of interesting watching that happen because on the screen as I’m saying English, I’ll see the Italian words being printed out, and then there’ll be like a little pause, and things sometimes get deleted in real time. And so somehow it’s thinking, okay, that word wasn’t what I thought it was.

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So what I’m trying to say is, when it’s translating, it’s not taking one word strictly at a time, because that would just be junk. We know that the order of French sentences, for example, is entirely different. They put words before other words and so on. The order in English is completely different to the order in French. Presumably you have to take that into account. So it’s not just, if we were to watch this happening, it’s not linear. It must take the whole sentence as a whole, and then have a guess, and then rewrite its guess. How does that all work?

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[00:23:49] Matthias Pupillo: Yeah, and it works by, the more you give it, the better it is. So a one word translation, turkey, meat, country, in English. But if you give it a paragraph, and you start talking about a city in Turkey, and you start talking about a neighborhood, and you give it context. You have to have context of everything else you’re talking about.

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A word, a phrase, you’re at a bar versus you’re at church. You’re at your doctor’s office versus just walking down the street. Those are contextual elements you have to give to those models so they know who you’re talking to. If you put relationships between two people, a producer and a customer, a transaction. Or a mother and a daughter. Those are different contexts, and they’re going to speak differently to each other. And you have to feed all of that in.

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That’s where pre-processing translations is a really important thing. The Google Translate on Chrome does a great job, it just doesn’t have all the context. But the context of translations is key. Where we’re talking, why we’re talking, when we’re talking, those are all different things in every language.

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[00:24:51] Nathan Wrigley: So, do you have a plugin which is linking up to your SaaS backend to do this? And how does that interface with, I don’t know, let’s say the block editor. How do I, for example, if I created just a post, or a page, or something like that, how does it all look? Do you have a version on the repo, or is this just a premium thing? How does it work?

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[00:25:10] Matthias Pupillo: Oh yeah, the FluentC plugin is on wordpress.org, and that was a big challenge for me. Coming back to the community, I was unaware that there were standards, and that took a few months. I didn’t know comments had to end in a period. That was a long-term feedback in my first publication, I’d go a week and then I’d have comments wrong. It’s like, okay then, I don’t think that’s critical to the app.

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But the FluentC plugin works in the background. Every time you post or publish anything, we pick it up, and then on that traffic we then store the translation locally to your copy of WordPress without object duplication.

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The other thing that, being in WordPress so long, WPML and Polylang have been running the game for, I don’t know, since the beginning. And the object duplication was always a problem to me. I can’t grow WordPress to enterprise scale if I have a German version of the page and an English version of the page, I can’t integrate that content. If I have an e-commerce flow, we talked to some people, and I have a backend not in WordPress, and I’m feeding WordPress and Woo in my front end, I can’t have five copies of the same product. I can’t have object duplication. I need product number seven, I need all my backend systems to go to number seven, I can’t have a different order ID and things like that.

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And so we really built the plugin to solve that problem. And the FluentC plugin, it’s on wordpress.org, and you just download it, install it, sign up, pick your languages. We’re giving away a free language still, so there’s one free language out of the gate, and then you can add and subscribe to more of those, though one language is free.

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[00:26:39] Nathan Wrigley: So let’s say, for example, I’ve got a product with an ID of seven, and I want that product to have five languages. We don’t need to get into which ones, but five languages. Is the product ID for all of those seven? You are saying, does that differ from other solutions that may be out there? And we’re not going to get into the competitive differences and what have you but, is there, a difference there?

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Some of the options that are available, they might create different IDs because they’ll have the German one, and the Spanish one, and what have you. Whereas you are saying, it’s all handled in ID of seven. And if that is the case, how does it do the translation? How does it pull out the English text and swap it for the German on the fly?

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[00:27:16] Matthias Pupillo: Yes, thankfully the fantastic developers in the community at WordPress has given us hooks. And so as the hooks render the front end, and as they’re done, we intercept the hooks, we run some processing on it, and then we store up right before it’s viewed. So we have tricked WordPress into thinking there’s a German page. We have modified the URL, so it’ll be dash de, and then it’ll be the product name. And so we have tricked WordPress using hooks and standards.

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The block editor is super fun. That was super fun to get that all integrated. Because for most of the cases, we found that most people actually don’t speak Japanese. Most English producers of content do not speak Japanese, so they don’t want to be bothered by it. And then as you go through that workflow, what always bothers me is anything that gets in the way of publishing. We’re independent free thinkers, we’re self publishers, right? The whole goal of WordPress is independent publishing, right? It was originally a blogging platform, and it was meant for us to get our word out there and communicate in an internet that didn’t support it. But FluentC plugin is designed to be seamless, and if you want to control it, you can. But other than that, you just ignore it. And I hope you just go to my app and hit subscribe, and then you never touch it again.

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[00:28:25] Nathan Wrigley: How do you, on the backend, how do you see, are you able to see the German translation? Does it sort of store the German in a meta field somewhere, or?

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[00:28:33] Matthias Pupillo: Yeah, actually we just published it yesterday, that you’re actually able to, as of yesterday, go in and see all of the translations. We use transients, and so we’re using transients in the WordPress database, and it’s super fast because you never hit my cloud. Once it comes a way back to you during that initial load, that 1.3 seconds per page thing like that, then it’s right from your page, and right from your server. You don’t call back. You’re not dependent on me after you get the translation, so it’s super fast.

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As a software architect, I’ve been doing that for 20 years, performance is key. If we slow down all of WordPress because we want to support more people, that’s counterproductive. We can’t add billions of new people to our sites and then, oh yeah, everyone’s now one and a half, two seconds slower.

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[00:29:15] Nathan Wrigley: I don’t know how closely you keep your eye on the roadmap for WordPress, but we’re in phase three of the Gutenberg project. And at the moment that, broadly speaking, could be categorised as collaboration. There’s a whole bunch of other things thrown in there as well, but the idea of having some interface which we can communicate with in real time with other people, and that’s yet to happen.

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But the fourth phase is all about this topic, is all about multilingual and what have you. And I imagine that there is an opportunity there, but also maybe there’s a little bit of trepidation. Because, although the scope for this phase four hasn’t been exactly ironed out really, and there’s a little bit up in the air because we haven’t got there yet. I don’t know what your thoughts are, whether or not you are building a business which may end up being completely upended by WordPress Core. Or whether you think actually there’s a opportunity for me here because I’ll be able to bolt into whatever is built. So that question is, it’s not very targeted, but hopefully you’ve got an intuition. Phase four is coming, it’s going to be exactly in the ballpark of what you are doing. So does it offer you an opportunity, or is it something to be worried about?

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[00:30:24] Matthias Pupillo: We are looking forward to participating in phase four. Now that I’m actively in the community, I’d love to help with phase four. We are dreaming of a world where you just use FluentC’s backend, you don’t need to install our plugin, be fantastic. If we could get standardisation among the hooks, the translations, the power to do it and edit it, that would be fantastic. We view all of the phase four talk as a super impactful, important upgrade to WordPress, to make it really global publishing software,

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[00:30:55] Nathan Wrigley: So in that scenario, perhaps the intention for you is to pivot away from being a plugin, more to being an API basically. You know, you go to your service in the same way that you do for ChatGPT, for example, and you get a key. And you paste that into some core component of WordPress, which ships with vanilla WordPress, and then your translation has just happened on the fly. That’s interesting. So that’s a potential direction you are hoping it might go in, right.

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[00:31:22] Matthias Pupillo: Yeah, that would be great. If we end up that WordPress does it so well that all of the translation plugins are irrelevant, and now we’re competing on API qualities, I’m perfectly fine with that. I’m perfectly fine with building a better mousetrap and helping WordPress. Honestly, I just want the world to get smaller and make this easier.

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So I think we’re going to do fine in that world. I think we’re going to be proactive, I think the developer tools we’re coming out with in the next few months, to actually automatically get all of your language files ready to go, and at least one version of translation ready to submit with your plugin, will make the world smaller.

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I think having multi-language themes with 1.2 second response time is pretty good, so that theme developers can start to plug in. We think there’s still an area around WordPress that’ll make it better, and then if WordPress can standardise the way it thinks about multi-language, standardise the control mechanisms. We’ve had to invent a lot of stuff that, once it’s standardises we think it’ll be better for everyone. And yes, it will allow more up market entrants, and yes, it will be more open, but that’s WordPress.

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[00:32:29] Nathan Wrigley: What’s the nature of the LLMs? I know that you drew a distinction between the LLMs that you’ve decided to use and the layer that you’ve added on top, and the ones that we’re all familiar with, ChatGPT and what have you. What I’m meaning by this is that it feels like a lot of money, in many cases, tens of billions of dollars is pointing towards things like ChatGPT. And we know that Google has deep products.

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Are we worried about a future where only a few of these AI companies are able to offer services? Simply because they’ve been the ones that have invested so much, and they’ve become the defaults. Does anything like that concern you at all? That we’re sort of building something where there’s going to be a few incumbents, and their AI is going to be so superior to anything else, that we won’t have an opportunity to use rivals, because they just won’t be worth it.

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[00:33:14] Matthias Pupillo: Yeah, that’s all around tech though. We have our big six tech firms, they have more money than anyone thought they should have. They have so much power, they have so much control. They could buy all of the competitors in the entire space for less than they lost buying coffee. And that consolidation, that’s going to be a real problem.

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There almost has to be a WordPress for AI. We have to get an open source AI model that actually is contributed by other people. We have to do, maybe Matt wants to start another thing. And we have to go at this because WordPress and this open source, it serves a real valid purpose. It does keep everyone in check, it does keep everyone in line. The reason it’s not $25,000 to run out a basic website is because WordPress exists. Self-publishing, open source tools exist.

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If the AI goes private, we’ll call it 1980s versions of software. The eighties existed, we’ve already seen this. We’ve seen languages, coding languages that were proprietary. Software that’s proprietary. We have Java. We know how this goes. We have Objective-C. We have whole languages locked down by a company. If they lock down the AI, we’re all not going to be able to use it unless we pay them.

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There is not a competitive landscape. We need that openness, we need the WordPress people to really get involved in this because it’s going to be out of our control, and it’s going to get self consolidated. It’s how capitalism works. The market drive to a single winner. It drives unless there are other values than money, and people who see other value, community value, network value, people that actually just want to win and communicate.

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Like all of this stuff that we get out of WordPress, all of the joy and happiness. We were so happy, I was just at WordCamp Ottawa. It was such a happy place. We’re all just there to learn, and talk, and teach, and do, and be together, and it’s so fantastic. And I really love that about WordPress, and we do need that for AI because it is going to get controlled by these mega companies. I mean, Microsoft spent $10 billion, yeah, billion.

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[00:35:15] Nathan Wrigley: My understanding is that they’re potentially also building a $100 billion data center in the very near future as well. You know, just eye watering amounts of money that the likes of you and I, really it’s difficult to understand the levels that these companies are on. And you imagine that, the more that they can pour into it, the more that they pull ahead in the race, and make themselves so indispensable.

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And actually that leads me to another, and probably final question. If you are in the technology space, for the last 50 years, it’s been a tough thing to keep up because technology changes so fast, but some things don’t change too quickly. Like the CSS spec doesn’t change all that quickly. So you’re building, I don’t know, a page builder, you’ve at least got a bedrock there and you can work on it.

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How is this for you, in the AI space, trying to keep up? Because it feels like, you know, you blink and things have changed. From one day to the next, something that was working is no longer working. Something which was cool is no longer cool. Some company that you’d never heard of is now worth a hundred billion dollars, you know. How do you keep up with all of this?

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[00:36:18] Matthias Pupillo: Yeah, so we focus on things that I personally, and our company, focus on value. We do not respect this slideware, vaporware version of AI. We have lived through blockchain. We have lived through Web 2.0. I have been doing this for 25 years. I had an AOL disc, I used to use dial up internet.

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So we are driving to things that actually create value. And those things we’re chasing, duplicating, replicating, incorporating. And we’ve gotten good at identifying the stuff that’s just fluff. And that’s going to be hard for new people to come in in tech, that they can’t identify it.

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But we were here through all of this. Like we have been here since containers, when containerisation was going to change the world. And it sort of did, but it sort of didn’t. And it’s now just on the tool belt, and it’s another button in the servers. But it’s not really, it didn’t change the world, it didn’t solve everything.

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[00:37:07] Nathan Wrigley: Yeah, it kind of feels to me that, I really don’t know, I think you could almost flip a coin and see whether AI will be used everywhere, or the opposite. You know, people will just get fed up with it and think, actually, do you know what, the human touch is much better. But it does feel like you are on fairly steady ground because the capacity for AI to do the translation job is so profoundly obvious. It’s really straightforward. There’s a direct line between, I don’t know, the amount of time that it takes and the cost, and what have you. It really seems like a really sensible place to be.

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We’re kind of going to have to knock it on the head because of the amount of time that we’ve got available for this podcast. But just before we go, would you mind just dropping a few details about where people can find you? That could be, I don’t know, a social handle, it could be a website, or an email. What’s the best place to find you if people want to talk about translating in WordPress with AI?

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[00:37:56] Matthias Pupillo: Yeah, I’m on the Make WordPress Slack. Our website FluentC.ai is our WordPress focus website, F-L-U-E-N-T-C dot A-I, is our WordPress focus website. That’s a great place. I’m on LinkedIn. But Slack and wordpress.org are great places to go.

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[00:38:13] Nathan Wrigley: Okay. Thank you so much for chatting to me today. I really appreciate it.

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[00:38:16] Matthias Pupillo: Thank you.

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On the podcast today we have Matthias Pupillo.

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Matthias has extensive experience in the technology and creative sectors, and is currently working as the co-founder of FluentC.ai, an AI-powered language technology company. With a background in technology, he’s focusing on developing solutions to enhance communication across different languages and platforms. He’s been involved with WordPress since its early days around version 1.2, and has a rich history of web design and consulting, having worked on hundreds of WordPress websites. But it’s only recently that he’s become more engaged in the WordPress community through events like WordCamp Buffalo.

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In the podcast today we talk about AI-driven language translations, particularly focusing on Matthias’s work with FluentC, which is his translation plugin for WordPress. It supports multithreaded, simultaneous translations of up to 140 languages, enabling your pages and posts to be offered in other languages in just a few moments.

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We cover the differences between AI models designed for translation, such as ChatGPT and Llama, which aren’t specialised for this task, and how his platform builds a contextual layer above those. He emphasises the importance of context and diverse multilingual data in producing high-quality translations. FluentC’s functionality involves local storage of translated content, in an effort to maintain website speed. This is done using native WordPress hooks and URL modifications.

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Matthias also offers his thoughts on the ongoing multilingual support phase of the Gutenberg project, and his hopes for FluentC to evolve from a standalone plugin to an API which could be used by WordPress Core.

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We get into the broader implications of AI in translation, the need for open-source models to compete in this rapidly evolving space, and the parallels between AI evolution and past trends like blockchain and Web 2.0.

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If you’re interested in the intersection of AI and WordPress, or are looking to enhance your website’s multilingual capabilities, this episode is for you.

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Useful links

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FluentC website

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FluentC plugin

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ChatGPT

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Llama

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Google Translate

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DeepL

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AWS Translate

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WPML plugin

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Polylang plugin

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Matthias on WordPress.org

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If you have an unsecured contact form on your website — one that doesn’t use any kind of spam-prevention technology — you’ll likely get a lot of time-wasting, irrelevant submissions. That’s because, without some sort of protection in place, contact forms are simply wide open for malicious actors and bots to submit spam.

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There are several ways you can protect a contact form, whether you’re using WordPress or not. You can add CAPTCHAs, make contact forms only available for logged-in users, or add a smart, automated anti-spam protection tool like Akismet. 

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Sites that care about the user experience and maximizing conversion rates should almost always choose a solution from that last category — one that stops contact form spam without annoying site visitors.

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In this article, we’ll go over the most effective ways to stop contact form spam. We’ll also discuss why CAPTCHA is no longer the preferred tool for spam protection and show you what you should be using instead. Let’s get to it!

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The best solutions to stop form spam in 2024

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In this section, we’ll walk you through the best solutions to stop contact form spam. We’ll explain how each solution works, as well as its pros and cons, to help you decide which option to implement for your website.

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1. Akismet

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Over 100 million websites use Akismet to protect against form spam. Once you set up Akismet on your site, it will analyze submissions and determine what is real content and what is spam.

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Akismet leverages machine learning to do this. The software has removed over 500 billion pieces of spam from the web. Every time it does this, it gets better at identifying spam. It’s gotten so good, in fact, that it boasts an accuracy rating of 99.99%.

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The best thing about Akismet is that it doesn’t force users to solve puzzles or interact with elements on your site before enabling them to submit a form. Akismet does its work in the background and prevents contact form spam from reaching your inbox.

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If you use WordPress, you can easily integrate Akismet with a plugin. Akismet also offers integration options for other content management systems (CMS), including Joomla and Drupal.

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You can also integrate Akismet with other types of sites using its API. This makes it a near‑universal solution for spam protection.

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2. CAPTCHAs

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Completely automated public Turing tests (or CAPTCHAs) are tools designed to help block bots from being able to submit forms. CAPTCHAs are everywhere on the web, from login pages to comment sections and contact forms.

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There are several types of CAPTCHAs you can use to protect a contact form. Google reCAPTCHA, for example, provides CAPTCHAs with visual puzzles that users need to solve or elements they need to click on to prove they’re human. The latest versions of reCAPTCHA don’t require interaction, but you’re free to choose which option to use.

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While CAPTCHAs are popular, they do have a few downsides. We’ll explore the cons of using CAPTCHAs later in the post.

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3. Honeypot

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Using honeypots is a creative way to mitigate contact form spam for a website. This method involves setting up an input field within the form and hiding it from human users in some way (typically using CSS).

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Although real visitors won’t be able to see the field, they’ll still be able to submit forms as usual. Spambots, on the other hand, are typically configured to fill out every field in a form, including honeypots.

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This method can help you identify which form submissions come from bots. You can use that information to filter these messages and keep your focus on real submissions.

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Although the honeypot approach can be effective, you’ll still receive contact form spam, which can clutter your inbox. Plus, you’ll need to understand basic CSS to hide a contact form field. If you use a CMS with a contact form plugin, it might not allow you to easily hide elements.

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Some spambots are also capable of bypassing honeypot fields. And, you run the risk of real users stumbling into the hidden fields, which can lead you to think their submissions are also spam.

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4. Session cookies

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As you may know, some websites use session cookies to track your information and activity on their pages. This means you can also use cookies to identify bots due to the way they behave on your site.

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Bot activity can be relatively simple to identify. Spambots often go straight for contact forms, fill them out immediately, and attempt to make multiple submissions. In contrast to how real users behave, they’re also unlikely to interact with other elements on a site.

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You can use this information to block form submissions for sessions that engage in suspicious behavior. But this only works if you’re comfortable configuring cookies to detect suspicious behavior.

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That process requires you to configure the cookies to flag behavior that you would typically see with spambots. There can be a lot of trial and error involved in this process, and it’s arguably a lot more difficult than using an available tool or service to block contact form spam.

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Typically, this solution is more common among enterprise websites and businesses that have the technical know‑how to implement advanced security measures. Even then, the results you get might not be worth the trouble when there are out‑of‑the‑box solutions you can use to achieve similar (or even better) results.

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5. Email filtering

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Most modern email clients offer some type of message filtering functionality. You can use these filters to flag emails from specific addresses or those that contain keywords you associate with spam.

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In general, you shouldn’t use email filtering tools to deal with contact form spam unless you get a very low number of messages. For this method to be effective, you need to decide what terms to filter and continue to add new keywords over time. 

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Flagging the wrong keywords can lead to situations where your email will falsely flag messages from real users. Identifying these false positives will often require you to spend time in your email’s spam folder, which is precisely what you want to avoid.

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Why CAPTCHA is not the best option

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CAPTCHAs are one of the most common forms of spam protection on the web. You can see CAPTCHAs everywhere, but that doesn’t mean they’re the most effective spam protection method. 

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There are several reasons why using them may not be the best option:

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It’s important to note that your experience using CAPTCHAs can vary a lot depending on which service you use. Some CAPTCHAs, like the latest versions of reCAPTCHA, don’t require users to solve puzzles or interact with elements on the web. Even so, it’s safe to say that CAPTCHAs are becoming outdated.

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Instead of using a CAPTCHA, consider a more powerful alternative to the contact form spam problem, like Akismet.

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Akismet: the best anti‑spam solution

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Most anti-spam tools focus on identifying spam content and bots before they can submit a contact form. Akismet does things differently. 

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The service uses machine learning to constantly improve its spam detection capabilities. That constant improvement has led to the point where Akismet can boast a 99.99% accuracy rate in detecting spam. 

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You can choose whether to save spam comments for review or let Akismet discard them immediately.

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Akismet will automatically detect contact form spam and filter it for you. The service also offers a host of other benefits, which include the following:

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Keep in mind that if you want to use the Akismet API, you’ll probably need to work with a developer to set up a custom integration for your site.

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How to integrate Akismet on any website

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Akismet offers different integration methods depending on what kind of website you run. If you’re using WordPress, you can get Akismet up and running in a matter of minutes.

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To start, install and activate the Akismet plugin. Then, Akismet will ask you to select a plan. 

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Hobbyists can select a Personal plan and pay a fair rate of their choice. Incredibly affordable commercial plans are available for other situations.

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Once you sign up for a plan, you’ll get access to an Akismet API key. Enter that key in WordPress by going to Settings → Akismet Anti‑Spam.

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Click on Connect with API key and that’s it. Akismet will activate and start protecting your site from spam immediately. 

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Note that if you’re using Akismet with WordPress, the plugin integrates with some of the most popular contact form tools. That includes options like Jetpack’s form blocks, Contact Form 7, and Gravity Forms.

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As we mentioned before, Akismet also offers integrations with other CMSs, including Joomla and Drupal. Those integrations work differently than with WordPress, so you’ll need to check the Akismet documentation to set them up.

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You also have the option of using the Akismet API to integrate the service with any kind of website or application. This requires some level of development work, but enables you to leverage Akismet’s spam detection and protection functionality on any website.

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Frequently asked questions

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If you still have questions about how to stop spam from website contact forms, this section will answer them.

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What is contact form spam?

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Contact forms are common targets for spammers and bots. If the form doesn’t use some type of security feature, spammers are able to make all kinds of useless and potentially‑harmful submissions through the form. These can include links to other websites, promotions for fraudulent services and products, and automatically‑generated content.

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How does contact form spam affect a website?

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Contact form spam shouldn’t affect your website on the front end, unless the form is open to some kind of attack that can compromise your site’s security (like SQL injection).

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In most cases, the biggest downside of contact form spam is having to deal with it. This spam can quickly fill up your inbox and make it harder for you to separate the real messages from the fake ones.

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Why is Akismet considered the best solution for contact form spam?

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Most solutions that focus on stopping contact form spam do so at the expense of the user experience. CAPTCHAs, for instance, force users to solve problems or click on elements before they can submit a form. This can reduce the number of people willing to use the form and can even make them inaccessible to those with disabilities. 

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Akismet is highly effective in stopping contact form spam, with a detection accuracy rate of 99.99% for spam content. Plus, Akismet doesn’t impact the user experience whatsoever, as it works in the background during form submission.

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What are honeypot fields, and how do they work?

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A honeypot field is an element in a contact form that only bots should be able to engage with. You can create one by using CSS to hide a field in plain sight or through a plugin that will handle this for you. Regular users will skip the hidden field, but spambots won’t.

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Once the honeypot is set, you can filter all contact form submissions that fill out the field. You may also be able to blocklist the IP addresses that make the submissions, depending on which contact form tool you’re using.

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How effective is CAPTCHA in preventing spam?

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CAPTCHAs are among the most popular solutions for protecting your website from contact form spam. Their popularity makes them a significant target for attackers, who are constantly devising ways to bypass them using automated tools.

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It’s also not uncommon for CAPTCHAs to flag real users as bots. Overall, CAPTCHAs can be highly effective, but they’re not without several downsides.

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Can spambots bypass honeypot fields and CAPTCHAs?

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Yes, some spambots can bypass honeypot fields and CAPTCHAs. Attackers are constantly trying to bypass form security measures, and that means creating new bots and constantly updating them so they remain effective.

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Akismet bypasses this problem by focusing its spam detection tools on the content of the form submissions. The service also learns from each submission, which makes it the most accurate spam detection and prevention tool on the market.

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Can Akismet protect against all types of spam?

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Spammers and bots tend to target any public form on websites. Akismet can protect all the forms on your site by monitoring submissions. It does this without you having to set up individual protection for each form, as is the case with CAPTCHAs.

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Where can I learn more about Akismet?

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You can visit the Akismet features page to learn more about how its spam protection functionality works. If you’re ready to start using Akismet on your website, check out the available plans.

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Stop contact form spam using Akismet

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If you’re spending time dealing with contact form spam, you may be missing out on submissions from real users. Using tools that enable you to stop form spam will free up your time for other tasks. Moreover, with the right tools, it’s relatively easy to stop contact form spam.

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There are several ways to stop contact form spam. Akismet is the leading option since it doesn’t impede navigation for real users. It’s also easy to implement (particularly if you’re using WordPress), and it has a 99.99% rate of accuracy for spam detection.

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You can use Akismet for free on your personal website or choose from affordable plans for commercial sites, where spam protection becomes even more essential. Start using Akismet today!

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Adam:
This is Woo Biz Chat. Hi, my name is Adam Weeks, and this is…

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Emma:
Hi, I’m Emma.

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Adam:
Hey, Emma! Oh my goodness, it’s been a little while. We’re getting to catch up, and have we got a show for you?

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Emma:
Oh, do we?

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Adam:
Yes, yes, yes! This is Woo Biz Chat. This conversation came about because I was thinking of this topic, and I don’t know that we’ve really talked about it much. However, I have a new contract, and I’ve been working with 10up. 10up is one of the biggest agencies in WordPress, and they’ve grown so much because they do certain things really well. I’ve been so impressed with the team.

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One of the things I hear repeatedly is about that “last 10%.” That’s really what gets them over the finish line with some of these big enterprise projects. It’s been a lot of fun getting to know this talented team. One of the people on this team, her name is Haley, and she is hilarious. She’s a project manager and very good at communicating.

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In fact, this morning I hopped on Slack, as you do, and she had a very succinct but thorough rundown of an event we needed to be updated on. She did it in a way that was clear, funny, interesting, and timely. So, let’s talk about a few of those things we’re going to discuss in this episode. If you’re curious about asynchronous communication, this might be something unique—not to commerce so much—but in Woo, I imagine we have to work asynchronously. We’re in our Slack, we’re in our email, and we need to have a good foundation and a good way to communicate asynchronously. We’re going to dive into all those topics.

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Before we start, is it okay to swear? When can you be funny? When can you not? All these things—so that’s what we’re going to get into. Also, Emma, one of the reasons we picked this topic is that you are very good at it, and I’m going to learn from you today.

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Emma:
Except for all of…

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Adam:
Let’s start us off. Tell me your general thoughts on asynchronous communication. Do you have a philosophy? What are your thoughts from a high level?

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Emma:
That’s such a loaded question! It’s like, how do you pack everything into one nicely typed-out message as a response?

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Adam:
It’s hard, right?

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Emma:
It really is. Practice doesn’t make perfect, but it gets close. And everybody’s different. One thing we can start off with is that there are so many different audiences, and people know you at different levels, so everyone will interpret communication differently. But just to quickly start off, for people who don’t know—what even is async communication? Basically, it’s communication where the participants don’t need to interact in real-time. It doesn’t have to be face-to-face. It can be messages or information exchanged on Slack, Messenger, Teams, project management tools, emails, etc.

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This is different from synchronous communication, which is what we’re doing now—calls, meetings, phone calls, live chat, stuff like that. Asynchronous communication is when a message is sent, and you deal with it when you can. So, what are the best ways to deal with it from there?

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Adam:
Alright, asynchronous communication. We use it a lot in this industry because of the nature of the work. Time zones are another reason for async communication. Your day might not overlap with your coworkers or clients completely. It can be helpful to get something moving, and then when you go to sleep, someone else is waking up and takes it from there.

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Alright, I’m going to ask you a few different questions. You’re good at this! What is one thing you try to do when using async communication? What’s a guiding principle for you?

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Emma:
It’s actually kind of funny because we communicate like this a lot due to our time zones. Yesterday, I sent you a message before bed like, “Here, check out these show notes,” and then I checked it after your full day. But it wasn’t always that easy. Well, with you, yes, but with other people, maybe not as easy.

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I stand by this: over-communicating is never a bad thing when it comes to async communication, especially if the person has never met you before. Whether it’s a quick “huddle” on Slack or Zoom, if someone’s never put a tone or voice behind your words, they might interpret it in many different ways. So, clarity and context are essential. Sometimes, I reread a message I sent and think, “I know what that means, but maybe the person reading it doesn’t.” Over-communicating is never really over-communicating.

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Adam:
You are never penalized for over-communicating. The person may be annoyed, but that’s okay. They can skim it.

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Emma:
Exactly. One person might say, “I already know all this; why did you write so much?” But maybe 99 other people reading it will go, “Oh, it all makes sense now. I don’t have to ask any follow-up questions.” Amazing!

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Adam:
It’s like taking notes in a meeting. You think, “Oh, I’ll remember that.” Nope, I won’t remember that.

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Emma:
No way.

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Adam:
My brain doesn’t work that well.

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Emma:
My brain ain’t braining.

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Adam:
My brain ain’t braining! And sometimes, you’re taking notes for someone who wasn’t at the meeting. If someone gets hit by a bus—this sounds terrible—and they weren’t there…

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Emma:
They’ll have the notes communicated async. Just kidding! Because they’re…dead. No, wait, sorry. Too far.

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Adam:
Asynchronous communication. What was I saying?

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Emma:
You were talking about taking notes for someone else.

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Adam:
Right, your notes need to stand on their own for someone who doesn’t have any context. You won’t be penalized for over-communicating, and the person you’re communicating with might also be forgetful. You won’t be penalized for clarity.

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Emma:
A hundred percent. But in addition, I’d recommend—depending on the type of communication—if you can, jump on a short call. Putting a voice behind the words they’ll read on a screen helps, especially if it’s the first time you’re giving feedback. You don’t have to do this every time, but I recently did this at work. I was in a call with some team leads, hosting a meeting. I can’t remember all the details, but at the end, they asked for feedback.

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I’d never given this person feedback in written form before, and I made sure there was enough context, examples, and action points in the message. But then I thought, “You could read this the wrong way.” So I said, “Hey, can you hop on a quick call? I’ll send this feedback afterward.” It was just a quick Slack huddle. After that, the next time I sent feedback, it was clear, and I didn’t need to overuse emojis.

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Sure! Here’s the continuation of the corrected transcript:

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Adam:
Wait, wait…

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Emma:
You couldn’t see me, but I also did cat claws, like “rawr.”

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Adam:
Everyone’s imagining that now.

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Emma:
I thought, “She asked for feedback, so let me jump on a quick call to give it to her.” After that, when I sent the written feedback, it was very clear. She could now imagine my personality behind the words, without me having to overuse emojis.

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Adam:
Oh, all the emojis.

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Emma:
Yeah.

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Adam:
So you bring up a good point. We’re talking about asynchronous communication and how to use it, but there’s also the point of when not to use it. I’ve come up with this framework: information is shared quite well asynchronously—whether through emails or Slack—but if you’re trying to connect with someone, solve a problem, or if there’s some emotional element involved, it’s better to hop on a quick Zoom call, or use Slack’s huddle feature. Sometimes something that might take back-and-forth exchanges in Slack—or even be misunderstood—can be solved in two minutes over a call. Don’t try to solve problems over a text message.

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Emma:
I agree. If there’s no quick decision being made or communication is being lost due to a lack of context, then move to another method. Whether it’s a call, a huddle, or a voice note—even a quick voice recording can help bridge the gap.

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Adam:
Oh yeah, voice notes are great. You can record a quick message. Another thing I don’t use enough is video recording—where you record your screen and say, “Hey, this is what I’m seeing.” They can hear your voice and see exactly what you’re seeing, which can be super helpful. So, there are lots of ways to handle async communication.

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Alright, so we briefly talked about emojis—emoticons? I don’t know the difference. How do you use them? When do you find them helpful, or when are they annoying?

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Emma:
One of the things I love about working with Hosting or switching to different Slack groups is the custom emojis they have. They’ve got all these little dancing characters. When I move to WordPress Slack, or back to our group, I’m like, “Where’s the dancing cookie?” or “Where’s the cat spinning on a Roomba?”

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I also have a “Hall of Fame” of my own custom emojis, like Emma smirking, Emma flabbergasted, Emma disappointed. And I’m sad when I go to Messenger or another platform that doesn’t let me use them. Sometimes, all you need is an emoji to express yourself.

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Adam:
Okay, wait—Bob, if you’re listening, we need to get all of Emma’s custom emojis on Slack. I want them all!

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Emma:
Yeah, I think I can make them myself. We’ll have to see. But we kind of have this weird thing where the original smiley face—the one with no teeth—has turned into this passive-aggressive emoji for some reason.

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Adam:
The thumbs-up emoji—is that okay?

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Emma:
Oh yeah, thumbs-up is okay. We kind of use it as the end of a conversation, like, “This is done. No need to continue.” It’s like when you’re dating and don’t know how to hang up the phone—you hang up first, no, you hang up first. Someone sends a thumbs-up, and that’s it. It’s all good.

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Adam:
It’s all Gucci! What about the hands-raised emoji? You know, the two hands in the air?

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Emma:
Yeah, we use that one a lot, along with the “grinning” emoji, which is like, “Oops, we’ve got to work on that now.” And of course, the sweating smile when something doesn’t go as planned. The shrug emoji is also a big one.

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Adam:
I love the shrug emoji.

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Emma:
Oh, totally. It adds a little bit of emotion to your communication. Sometimes, just a simple emoji makes the message more relatable—especially if you’re trying to send kudos or hype someone up. But don’t go overboard with emojis either, because then it can distract from the actual message.

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Adam:
Too much emotion, not enough content.

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Emma:
Exactly. And on that note, there are some emojis that don’t age well or might accidentally offend someone. Sometimes an emoji or symbol might become controversial or inappropriate, and then someone calls you out on it. If it wasn’t malicious, just delete it and learn from it. There are boundaries to emoji usage, but they can be a fun and helpful tool.

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Adam:
So, the takeaway here is: use emojis, but don’t overdo it. They’re helpful in adding some humanity to otherwise black-and-white text. You can only use so many exclamation marks. Do you use exclamation marks a lot to add emphasis?

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Emma:
I have this weird thing against exclamation marks. Stop shouting at me! Nobody’s that excited. I tend to avoid using too many. However, I’ve caught myself doing it when I’m really excited. Someone once gave me feedback about that—because I tend to end messages with double periods or double stops, like “..” instead of a single period or an ellipsis. They said that it could come across as unhappy or cold if I didn’t add more information or an emoji. So, I switched that up!

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Adam:
Communication evolves, right?

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Emma:
Yep, if you’re trying to ensure people know you’re happy or positive, throw in a smiley face or something.

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Adam:
That’s a great point—feedback can be really helpful for improving how you communicate. So, what we take away from this is: give feedback on how someone’s async communication is going, and assume the best in them, especially when you don’t hear back.

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When someone doesn’t respond after you’ve put effort into your message—there are crickets—how do you handle that situation?

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Emma:
Yeah, that happens. Especially because my team spans 10 time zones, there’s no way everyone is online at the same time. So, one thing we do is react to messages with an emoji once we’ve read it or acted on it. Sometimes that gets old, but it becomes second nature—react with a fun emoji so that people know you’ve seen the message.

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Also, I’m all for tagging people. Not aggressively, but if 24 hours have passed and you know they’ve been online, tag them again. Ping them until they see it! It’s easy to miss a message in Slack or Teams, especially if it pops up briefly and you lose it.

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Adam:
Exactly. Sometimes you see a message, but then it disappears, and you can’t find it again.

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Emma:
Right, or if you accidentally open it on your phone, you’re kind of out of luck. So don’t feel bad about tagging people—ping them a few times. From my perspective, I’ve never gotten mad at someone for tagging me multiple times. If I missed it, I appreciate the reminder. You could also use a loading emoji, like “I’m working on it, but give me a minute.”

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Adam:
So, aggressively tagging—got it. Another thing I’ve found helpful is to avoid asking seven questions in one message. If someone knows the answer to six of them but not the seventh, they might delay responding altogether. Break it down to one or two key questions.

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Here’s the continuation of the transcript with corrections:

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Adam:
So, break it down into one or two key questions, and when you get that response, they can address those first. When you overload someone with too many questions, they’re more likely to ghost you—not because they mean to, but because it feels overwhelming.

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Also, when you do get a response, you might see a little checkmark or a “done,” or they might write “received” or “great question, let me follow up.” That’s something I try to do more of—if someone asks me something complex and I don’t have all the answers right away, I at least let them know I’m thinking about it or working on it. It helps keep the conversation moving forward.

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Emma:
Yeah, that’s important. And if your company already has established procedures, emojis can be helpful for tracking communication, too. You can use a “loading” emoji, the eyes emoji, or a “working on it” emoji to show progress, and then update it when you’re done.

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I also want to touch on the formatting of async communication. If you need to ask more than three questions, it can get confusing. If you have a multi-part conversation, I recommend sending a separate post for each topic so they can each have their own dedicated thread. That way, less information gets lost compared to a giant message where everything is lumped together. Otherwise, you might end up having to schedule a call because there’s too much going on in one message.

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Adam:
That’s a great tip. Another thing I picked up from my friend Haley at 10up is the importance of consistency and rhythm in communication. If you’re managing a project and have a weekly meeting or update, try to send your agenda or summary at the same time every week. People appreciate predictability in communication—it helps build trust and reduces surprises.

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Another good tip Haley mentioned was drafting your message in Google Docs and getting peer review before you send it out. What’s your take on that?

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Emma:
I think it depends on the message, but yeah, I definitely agree with using Google Docs for longer or more formal messages. I’m more comfortable writing in Google Docs because I have Grammarly and other tools to help catch mistakes. Also, if it’s something important or if I need input from others, I’ll ask someone to review it before sending it.

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Sometimes, I’ll ask for feedback like, “Does this have enough context? Does this sound like me? Do I sound upset or annoyed?” Having another set of eyes on a message can help make sure it’s clear and professional before you hit send.

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Adam:
Yeah, I love Grammarly Pro for the win! It’s not just about catching grammar mistakes—it’s also about ensuring that the message aligns with what you want to convey. Especially with important messages or anything client-facing, it’s good to slow down and have someone else review it. Don’t rush to publish it—take a beat, have someone look it over, and make sure everything’s in order.

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And one trick I’ve learned is to set expectations upfront. Instead of saying, “When you have a minute, can you look at this?” say, “I need to send this out by 7 PM; would you mind reviewing it before then?” That way, they know how urgent it is, and if they can’t get to it in time, you’re still able to send it by the deadline.

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Emma:
Exactly! And it helps to be clear about expectations, especially in different time zones. Also, if something is optional for some people but mandatory for others, it’s important to tag those people directly so they know they need to review it.

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We had an example today on my team where someone sent a message with a summary and action points, and then said, “You have until the end of the day to challenge this, or I’m proceeding.” That’s a great way to set a clear timeline and let people know what the plan is.

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Adam:
That’s a great way to handle it—give a clear deadline for feedback and move forward if no one challenges it. There’s a phrase I like: “It’s unkind to be unclear.” Sometimes we try to be too nice, saying, “If you have time,” or “whatever works for you,” but in the end, it just makes things more confusing. Being direct is better.

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Emma:
I agree! It’s like when I speak, I tend to say, “Maybe, possibly, kind of…” but in messages, I’m much more direct—“Do this” or “This needs to happen.” It’s about clarity and getting things done.

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Adam:
Yeah, it’s unkind to be unclear. You want to be kind and polite, but also clear. It’s a balance—don’t leave people guessing, but also don’t be overly harsh. And if you’re giving people a timeline, tell them when you need something done, and if it’s okay if they don’t respond, let them know that too.

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Emma:
Exactly. And when you’re writing these messages, also be aware of the language you use, especially when it comes to different cultures and inclusivity. You don’t want to unintentionally offend someone, so choose your words carefully. And if you do make a mistake, apologize and learn from it.

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Adam:
Yes, that’s a great point—be mindful of your audience and the words you choose. And if you mess up, own it and apologize. We’re all learning.

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Alright, we’ve covered a lot, but we still have one more sensitive topic to discuss: swearing. Is it okay to swear? When is it okay, and when is it not okay? What’s your take on dropping swear words in async communication?

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Emma:
Personally, I have a bit of a potty mouth, so I’m used to swearing in my day-to-day life. But in async communication, it depends on the company culture. At Hostinger, for example, it’s common for people to drop the occasional F-bomb internally, but I wouldn’t swear in a message to someone I just met or on their first day.

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I think swearing is something that comes with familiarity—it’s more about knowing your audience. If it’s internal and you have a good relationship with the person, swearing might be fine. But for external clients or more formal situations, it’s definitely a no-go.

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Adam:
Yeah, I agree. Don’t be the first to swear. If you’re building a relationship or working with a client, keep it professional. There’s a time and place for it, and you want to be sure it’s appropriate before you start using swear words.

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At the same time, you want to be authentic. So if you’re comfortable swearing in certain contexts and it feels natural, it’s okay to do that—but be mindful of the situation.

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Emma:
Exactly. Be yourself, but be cautious. And remember, in async communication, everything can be screenshot and shared. So, if you’re swearing in Slack or anywhere else, be aware that it could end up somewhere you didn’t intend.

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Adam:
That’s a great point. Always assume your message could be shared, even in private channels or DMs. If you wouldn’t want your message to be forwarded, don’t send it.

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Another thing I try to do in async messages is start by being human. It’s easy to get straight to the point in async communication, but it’s nice to start with a “Hey, how are you?” or “Hope your week is going well” before diving into the business stuff.

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Emma:
I agree! My greetings change depending on my energy levels. Sometimes it’s “Hey,” sometimes it’s “Hello!” with lots of o’s, or even a dancing cactus emoji. But I always try to start with a personal touch because we’re not just talking to robots.

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You should ask how someone’s doing before diving into work, especially if you haven’t spoken to them in a while. Just like in person, you don’t walk up to someone and immediately ask them for a status update. Start with a greeting, then get into the conversation.

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Adam:
Exactly. It helps build rapport and makes the conversation feel more human. It also shows that you care about the other person beyond just the task at hand. Any final thoughts as we wrap up?

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Emma:
I had one, but it’s gone now. My brain isn’t braining anymore!

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Adam:
The best part is you can tell me later—async communication!

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Emma:
Yes, exactly! I’ll ping you later. But seriously, if anyone listening has questions or specific scenarios where they want help improving their async communication, feel free to send me a message. I love helping with that kind of stuff!

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Adam:
Absolutely! And if you, the listeners, have any tips or strategies you use for async communication that we haven’t covered, please let us know. We’d love to hear from you.

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Emma:
Yes, and if you have any other topics you want to discuss with us, we’d be more than happy to have you on the show. We can talk, and, you know, shoot the poo—uh, I mean, shoot the shit.

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Adam:
And that is a sign that we’re wrapping up this episode of Woo Biz Chat!

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Emma:
This is why Emma doesn’t close the show. Goodbye, and thanks to all our listeners!

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This show is sponsored by…

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\nAirwallex\n
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Airwallex: With Airwallex merchants are no longer forced to convert their foreign incoming payments into their home market currencies and they can use the funds to pay suppliers internationally.

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Omnisend: Whether it’s for integration into your Woo product, or building sites for clients, Omnisend is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.

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In this episode of Woo BizChat, hosts Adam Weeks and Emma Young dive into the world of asynchronous communication, sharing insights on how to effectively communicate across different time zones and platforms.

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They explore the do’s and don’ts of async communication, the importance of over-communicating, using emojis and tone to convey clarity, and when to switch to a real-time conversation.

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Adam and Emma also tackle the tricky topic of swearing in professional contexts, the value of getting feedback, and how to build rapport while keeping communication clear and human.

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Takeaways

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Over-communicating is better than under-communicating: In asynchronous communication, providing thorough context is essential, especially if the person hasn’t met you in person or doesn’t know your communication style. Clear, detailed messages help avoid misunderstandings.

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Use emojis strategically: Emojis can add warmth and tone to otherwise cold, text-based communication. However, don’t overdo it—use them to enhance clarity and express emotions without distracting from the message.

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Break up complex messages: When you need to ask multiple questions or cover several topics, break your message into separate posts or threads to keep discussions organized and avoid overwhelming the recipient.

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Timing and consistency matter: Whether it’s a recurring meeting agenda or an important message, being consistent with when and how you communicate helps establish predictability and reliability in your workflow.

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When to switch to real-time communication: If a conversation becomes too complex or emotional, it’s often best to switch from async to synchronous communication. A quick Zoom call or Slack huddle can save time and prevent misunderstandings.

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Be mindful of your audience: Different cultures and communication styles may require adjusting your approach. Always be respectful and considerate, especially when using acronyms, jargon, or informal language.

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Feedback is key: Regularly ask for feedback on your communication style to improve. It helps you ensure that your messages are clear and interpreted as intended.

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Set expectations clearly: Don’t be afraid to set clear deadlines and expectations in your messages. It’s unkind to be unclear—people appreciate knowing when something is due or when to take action.

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Use peer reviews for important messages: When sending out important or client-facing communication, consider drafting in a tool like Google Docs and getting feedback from peers before hitting send.

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Know when it’s okay to swear: Swearing in async communication depends on the company culture and your relationship with the person you’re communicating with. Keep it professional, especially in client-facing conversations, and avoid being the first to swear.

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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 11 Sep 2024 09:38:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:7;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:207:"HeroPress: How WordPress and My Work Help Me Stay on Board During the War – Як WordPress та робота допомагають мені залишатись на плаву під час війни? ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:56:"https://heropress.com/?post_type=heropress-essays&p=7335";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:198:"https://heropress.com/essays/how-wordpress-and-my-work-help-me-stay-on-board-during-the-war/#utm_source=rss&utm_medium=rss&utm_campaign=how-wordpress-and-my-work-help-me-stay-on-board-during-the-war";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:34865:"\nHere is Lana reading her own story aloud.\n\n\n\n\n\n

Це есе також доступно українською.

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My name is Lana Miro, shortened for Svitlana. I’m a Partnerships Manager at Crocoblock. This article is my personal story about how WordPress and my work have been helping me stay on board during the war in Ukraine.

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Brief Introduction

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I’m 28 years old, born and raised in Mykolaiv, Ukraine. It’s a peaceful, small city (before the war, about 400,000 people lived here). I never thought about moving because travelling and exploring other cities for short periods was enough for me. Mykolaiv was always my comfort zone, where I felt safe.

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This city provides me with a sense of peace – the river, the parks… the river – yes, I’m a fan of water. 🌊

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My Introduction to WordPress

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I began my journey with WordPress in 2017 when I started an internship at TemplateMonster. That’s when I discovered this incredible platform that captivated me with its scope and possibilities.

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At TemplateMonster, I worked as a Partnerships Manager. At that time, the company’s niche was templates for various CMS platforms. So, I’m well-acquainted with all of WordPress’s competitors. 😄

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During my three years with the company, I realized that WordPress was the largest and most interesting CMS for me.

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Why?

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In 2020, during the Covid pandemic, I started experiencing issues with my back and mental health, so I decided to take a one-year break. I left the project and rejoined another Holding project a year later – Crocoblock.

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Crocoblock was a breath of fresh air for me because of its amazing community and cool plugins that I wanted to work with.

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⚡My main tasks involved finding partners for collaboration, organizing events, and more. I’ve described partnerships in more detail in my free guide – WordPress Partnerships Basics.

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Invasion: How to Work?

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The war with Russia has been ongoing since 2014, so the Russian invasion in 2022 wasn’t a surprise to us. However, what was surprising – that bombs, missiles, and artillery could be used with such intensity in the 21st century.

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For the first two weeks, we were paralyzed. 😔

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The beginning

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The first two weeks of the war were a real shock. We were all paralyzed, but the Crocoblock team quickly came together, creating an operational chat to support each other. This was a time when words, actions, and even just being present in the chat meant so much.💙

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For example, one of our employees immediately went to the army, so we collected money, and our developers bought everything he needed to start.

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I checked my work email on the second day of the escalation. Lying in the basement, with the internet barely reaching, I decided, “I’m relatively safe, so I can respond to partners.” I reviewed critical messages, and let them know that we were okay and would respond as soon as we adapted.

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A few days later, we decided to write a blog post to let the Community know we were okay and to explain what was happening. 😥

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After two weeks of lying in the basement (yes, my family of nine spent two weeks in the basement, occasionally sleeping in the corridor or bathroom for safety), a bomb was dropped near our street, and that became a critical moment for our family. 

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By a majority vote, we decided to move to the western part of our country.

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Adaptation period

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Once we were safe, I was able to start working at 100% (okay, maybe 80%, as 20% of me was still in shock 😣). Of course, the news, conditions, and stress affected me, but work helped me get back into a routine and begin to adapt.

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Work became my lifeline. 

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It brought me back to life, giving me a sense of stability when everything around me was falling apart. We recorded a video message for our clients, which was an important step not only for synchronization but also for my personal recovery.

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Not to mention the numerous words of support we received afterward.

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We once again realized that Crocoblock clients are the best.💚

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Part of the team immediately moved to safer cities or went abroad. But some stayed in Mykolaiv, and Anna, our CEO, was in an occupied city – Kherson. But that’s her story. I was incredibly happy when she finally left the occupation, and we exhaled in relief.

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After three months (which felt like a year), my husband and I decided to move closer to Mykolaiv to be near his parents. It was safe there, but due to the constant changes, my depression reached its peak.

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Fortunately, part of Kherson was liberated, and Mykolaiv was being shelled less frequently, so we decided to return home. That’s when I started treatment with a psychiatrist. She helped stabilize my condition and bring me back.⌛

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💯 2022 was the hardest year for me and my family, but the ability to work and be part of the WordPress community helped me Just Continue. At the end of the year, I decided to thank everyone who supported me, asked how I was doing, joked, and was kind to me in a post on Medium. 

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Team changes

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Of course, the war impacted our team, and I immediately noticed how management changed its approach to focus on caring for each team member.

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🙌 We started having training sessions based on the team’s requests (e.g., anxiety management), management helped with healing supplies (since there are blackouts or Internet issues in Ukraine), and relocation if needed.

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During the war, our HR team introduced the IDP (Individual Development Plan), which allows you to outline your development for the year, focus, and receive better feedback. This helped me during my depression. The war brought changes, and I became more anxious, chaotic and found it hard to focus.

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👩‍💻 The constant support from my manager was also crucial. My manager is Anna, our CEO. I regularly receive feedback from her, which is often needed to work better. She also supports my initiatives and ideas, which is incredibly motivating.

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I try to implement her skills in managing my team of three wonderful women – Victoria, Community Manager; Nikki, Content Marketer; and Dashel, our blog Editor. 🙏

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Today

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I’m writing this article on August 26, during one of the biggest attacks by Russia (just one day after our Independence Day celebration). More than 100 missiles and drones were launched this morning.

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We woke up at 7:30 a.m. and saw the attack begin. Thanks to monitoring channels, we can continue to live and hide in shelters when they announce. I had breakfast, did some exercise, and started working with sirens in the background.

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Next came the emergency electricity offs, as one of Russia’s goals is to break our energy system and plunge our country and people into chaos. But besides anger and hatred, I no longer feel anything for them. We are prepared; we have power banks, EcoFlows, water reserves, and are ready to work full force so our country can survive.

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💪 We are currently actively preparing for our 2nd WordPress Agency Summit in September, and this helps me feel like I can be useful to the community. Join us; it’s free.

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We’re also trying to participate in more WordPress events. For example, this year we sponsored WordCamp Europe 2024, and we’re planning to sponsor a local event in Spain for the first time. 👏

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In general, I’m finding my place in the WordPress community, which inspires me with its kindness and support. The first step was my guide on partnerships. Next, I plan to:

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What Helped Me

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My strength comes from the support of my team, family, and the WordPress community. Along with that, therapy, household chores, and even simple joys like cafes or books helped me find inner harmony to continue living.

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⭐My top glimmers:

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Because only in harmony with myself can I help my country. 💙 💛

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Lana’s Work Environment

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We asked Lana for a view into her development life and this is what she sent!

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\n Lana Miro''s Workspace\n
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HeroPress would like to thank Draw Attention for their donation of the plugin to make this interactive image!

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Як WordPress та робота допомагають мені залишатись на плаву під час війни? 

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Мене звати Лана Міро, скорочено від Світлани. Я – партнерський менеджер у Crocoblock. Ця стаття – моя особиста історія про те, як WordPress і робота допомагають мені залишатися на плаву під час війни в Україні.

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Короткий вступ

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Мені 28 років, я народилась і проживаю у місті Миколаїв, Україна. Це спокійне, не велике місто (до війни, тут проживало близько 400 тис. людей). Я ніколи не задумувалась про переїзд, бо мені було достатньо подорожей і дослідження інших міст на короткий період. А от Миколаїв завжди залишався моєю комфортною зоною, де я почувала себе в безпеці.

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Тут є те, що дає мені відчуття спокою – річка, парки… річка – так, я фанат води.🌊

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Знайомство з WordPress

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Я почала свій шлях з WordPress у 2017 році, коли прийшла на стажування до TemplateMonster. Тоді я відкрила для себе цю неймовірну платформу, яка захопила мене своєю масштабністю і можливостями.

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У TemplateMonster, я працювала менеджером з партнерств. На той період ніша компанії – це шаблони для різних CMS. Тому я обізнана з усіма конкурентами WordPress. 😀 

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Протягом 3х років роботи в компанії, я зрозуміла, що WordPress найбільша і найцікавіша для мене CMS.

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Чому? 

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  1. Ком’юніті та кількість людей, які створюють контент про WordPress – величезна!
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  2. Різноманітність плагінів, шаблонів
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  3. Цікавий і інтуїтивний дашборд 
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У 2020, під час Covid, я почала більше відчувати проблеми зі спиною і ментальним здоров’ям, тому вирішила зробити паузу на 1 рік. Звільнилась з проекту і поновилась через рік у інший проект холдингу – Crocoblock. 

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Crocoblock став для мене новим ковтком повітря, бо тут крутезне ком’юніті і класні плагіни, з якими хочеться працювати. 

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⚡Моїми основними завданнями було пошук партнерів для співпраці, організація заходів, і т.д. Більше про партнерства, я описала у своєму, безкоштовному посібнику – WordPress Partnerships Basics. 

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Повномасштабна Війна: як працювати?

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Війна з росією триває з 2014 року, тому для нас не був сюрпризом наступ росіян 2022. Але сюрпризом було, що у 21 столітті можуть використовуватись бомби, ракети, та артилерія в такій інтенсивності. 

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Перші 2 тижні ми були паралізовані. 😔

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Початок

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Перші два тижні війни були справжнім шоком. Ми всі були паралізовані, але команда Crocoblock швидко згуртувалася, створивши оперативний чат для підтримки один одного. Це був час, коли слова, дії і навіть просто присутність у чаті значили дуже багато.💙

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(наприклад, наш співробітник одразу пішов воювати, тому ми зібрали гроші і наші розробники купили все що йому потрібно для початку). 

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На робочу пошту я зайшла десь на другий день ескалації. Лежачи в підвалі, інтернет трошки дотягував, тому я вирішила – “Я відносно в безпеці, отже можу відповісти партнерам :D”. Я оглянула критичні повідомлення, дала знати що у нас все окей і відповімо якомога скоріше як адаптуємось. 

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Через пару днів, ми вирішили написати блог статтю, щоб дати знати нашим клієнтам та партнерам – ми в порядку і що взагалі відбувається. 😥 

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Через 2 тижні, лежачи в підвалі (так, 2 тижні моя сім’я з 9 людей провела в підвалі, періодично сплячи в коридорі або ванній кімнаті дому для безпеки) недалеко від нашої вулиці скинули бомбу і це стало критичним моментом для нашої сім’і. І методом голосування – ми виїхали на захід нашої країни.

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Період адаптації

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Будучи в безпеці, я змогла почати працювати на всі 100 (ну окей, на 80%, 20% мене ще досі було шокована😣). Звичайно, новини, умови і стан стресу вплинули, але робота допомогла повернутись в режим і почати адаптуватись. 

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Робота стала моїм рятівним колом. Вона повернула мене до життя, дала мені відчуття стабільності, коли все навколо руйнувалося. Ми записали відеозвернення для наших клієнтів, що стало важливим кроком не лише для синхронізації, але й для мого особистого відновлення.

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Не кажучи вже про численну кількість слів підтримки, яку ми отримали потім. 

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Ми ще раз зрозуміли – Crocoblock клієнти – найкращі.💚

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Частина команди одразу переїхала в безпечніші міста або виїхала закордон. Але дехто залишався в Миколаєві, а Анна – наша CEO взагалі була в окупованому місті – Херсон. Але це вже її історія. Я була неймовірно рада коли вона нарешті виїхала з окупації і ми видихнули з полегшенням.

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Після 3х місяців (для мене вони тягнулись як рік), я і мій чоловік вирішили переїхати ближче до Миколаєва до його батьків. Там було безпечно, але через зміни, моя депресія досягла апогею.

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На щастя, звільнили частину Херсону і Миколаїв став менше обстрілюватись, тому ми вирішили повернутися додому. Де я почала лікування з психіатром. Вона допомогла стабілізувати мій стан і повернути себе.⌛

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💯2022 рік був найскладнішим для мене та моєї сім’ї, але можливість працювати та бути частинкою WordPress ком’юніті допомогло мені вистояти та допомагати моїй країні. В кінці року, я вирішила подякувати всім, хто мене підтримував, запитував як справи, жартував, був добрим до мене, у своєму пості на Medium.  

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Командні зміни

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Звичайно війна вплинула на нашу команду і я одразу помітила як менеджмент змінив підхід до управління з акцентом на піклування про кожного члена команди. 

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🙌У нас почались тренінги згідно запитів команди (наприклад, боротьба з тривожністю), менеджмент допомагає з засобами заживлення (так як в Україні бувають блекаути/проблеми зі світлом або зв’язком) та релокацією за потреби.

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Під час війни, наша HR команда ввела IDP (Individual development plan), який дозволяє окреслити розвиток людини протягом року, сфокусуватись і отримувати кращий фідбек. Мені це допомогло під час депресії. Бо війна внесла свої корективи і я стала більш тривожною, хаотичною і важко було сфокусуватись.

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👩‍💻Важливою є постійна підтримка менеджера. Мій менеджер – це Анна, наша СЕО. Від неї я постійно отримую фідбек, який так часто потрібен, щоб краще працювати. Також вона підтримує мої починання та ідеї, що неймовірно мотивує. 

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Я стараюсь наслідувати її навички у своєму управлінні моєю командою з трьох прекрасних жінок – Вікторія, Community Manager; Ніккі, Content Marketer, та Дашель, Editor.

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Сьогодення 

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Пишу цю статтю 26 серпня, в день однієї з наймасштабнішої атаки росії (буквально 1 день від святкування нашого дня Незалежності). Більше 100 ракет і дронів було випущено зранку. 

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Зранку ми прокинулись о 7:30 і побачили початок атаки. Завдяки моніторинговим каналам, ми можемо продовжувати жити і підглядати коли треба сховатись в укриття. Я поснідала, зробила зарядку і почала працювати з серенами на фоні (це значно краще ніж вибухи). 

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Далі почались аварійні відключення, бо одна з цілей росії – зламати нашу енергосистему і ввести нашу країну і людей в хаос. Але, окрім злості і ненависті я більше не відчуваю нічого до них. Ми підготовлені, маємо пауербанки, екофлоу, резерви води і готові працювати наповну, щоб країна вижила.

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💪Зараз ми активно працюємо над підготовкою до нашої 2гої WordPress Agency Summit у вересні і це допомагає мені відчувати, що я можу бути корисною ком’юніті. Доєднуйтесь, це безкоштовно. 

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Також стараємось більше брати участь у заходах WordPress. Наприклад, спонсорували WordCamp Europe 2024, та плануємо спонсорувати вперше локальний захід у Іспанії.👏

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В загальному, я шукаю своє місце у WordPress ком’юніті, яке надихає мене своєю добротою та підтримкою. Першим кроком був мій посібник про партнерства. Далі, я планую:

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Що мені Допомогло

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Моя сила – це підтримка моєї команди, родини, і ком’юніті WordPress. Разом з тим, терапія, побутові справи, і навіть прості радощі, такі як кав’ярні або книжки, допомогли мені знайти внутрішню гармонію, щоб продовжувати боротьбу.

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Мої топ глімери:

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Бо тільки у гармонійному стані я можу допомагати своїй країні вистояти. 💙 💛

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The post How WordPress and My Work Help Me Stay on Board During the War – Як WordPress та робота допомагають мені залишатись на плаву під час війни?  appeared first on HeroPress.

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WordPress 6.6.2 is now available!

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This minor release includes 15 bug fixes in Core and 11 in the Block Editor, addressing issues like unexpected CSS specificity changes in certain themes. For a full summary of the maintenance updates, you can refer to the Release Candidate announcement.

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WordPress 6.6.2 is a short-cycle release. The next major release will be version 6.7 planned for November 12, 2024.

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If you have sites that support automatic background updates, the update process will begin automatically.

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You can download WordPress 6.6.2 from WordPress.org, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”.

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For more information on this release, please visit the HelpHub site.

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Thank you to these WordPress contributors

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This release was led by Tonya Mork and Vicente Canales, with Aaron Jorbin mentoring us.

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WordPress 6.6.2 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance fixes into a stable release is a testament to the power and capability of the WordPress community.

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Aaron Jorbin, Aaron Robertshaw, Adam Silverstein, Aki Hamano, Akira Tachibana, Akshat Kakkad, Alexandru Horeanu, Amit Raj, andreiglingeanu, Andrew Serong, Ankur Vishwakarma, Anthony Hortin, apmeyer, Ari Stathopoulos, Benjamin Denis, bernhard-reiter, Brian Alexander, Bruno Freiberger Garcia, Carolina Nymark, Colin Stewart, Daniel Richards, David Ballarin Prunera, David Baumwald, David Herrera, Dean Sas, DEBARGHYA BANERJEE, Dennis Snell, George Mamadashvili, Greg Ziółkowski, James Rosado, Jason LeMahieu (MadtownLems), Jb Audras, Jeremy Herve, Joe Dolson, Jon Surrell, Jos Klever, karan4official, Kelly Choyce-Dwan, Kowsar Hossain, kracked888, luisherranz, Marius L. J., mariushosting, Mark Howells-Mead, mattraines, michaelwp85, Mukesh Panchal, munyagu, Narendra Sishodiya, Nick Diego, Nithin John, Nithin SreeRaj, Omar Alshaker, Paal Joachim Romdahl, Pamela Ribeiro, Pascal Birchler, Paul Biron, Peter Wilson, presstoke, ramonopoly, Riad Benguella, Scott Reilly, Sergey Biryukov, Shail Mehta, smerriman, Stephen Bernhardt, Tonya Mork, Vicente Canales, wongjn, ytfeLdrawkcaB\n

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How to contribute

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To get involved in WordPress core development, head over to Trac, pick a ticket, and join the conversation in the #core and #6-7-release-leads channels. Need help? Check out the Core Contributor Handbook.

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As a reminder, please see this post for the upcoming security changes for plugin and theme authors on WordPress.org.

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Props to @jorbin, @cbringmann, @audrasjb, and @sergeybiryukov for proofreading.

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This show is sponsored by…

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\nHostinger\n
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Hostinger: As a builder or an agency managing multiple sites, check out Hostinger. Whether you are building a WordPress site or specifically, a Woo store, their infrastructure brings your clients sites speed, uptime and security.

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Omnisend: Whether it’s for integration into your Woo product, or building sites for clients, Omnisend is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.

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\n\n\n\nEpisode Transcript\n
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Dave:
Welcome to Do the Woo. This is an All Things WordPress and WooCommerce podcast, and this is the Emerging Tech series. I am your host, Dave Lockie, and for this episode, we’ve got Thomas Shellberg, who is representing the Applied AI team from Automattic, and therefore one of my colleagues. Hi, Thomas. Thanks for joining us today. How are you doing?

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Thomas:
Hi, Dave. I’m doing great. Thanks for having me.

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Dave:
Perfect. So today we wanted to talk a little bit about what Automattic is up to with AI, and you are the best person I can think of to talk us through that. So, I guess maybe first let’s just start with you. What’s your background? How did you come to be at Automattic, and when did you join the Applied AI team, and why? What were you doing before, and what was so appealing about jumping into this team?

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Thomas:
Yeah, thanks. So, I’ve actually been at Automattic for nine years now. Before then, I was working for WooThemes, which was before it became WooCommerce and before it was acquired by Automattic. I’ve been working with Woo for a long time. Yeah, one of the originals— I think we were about 35 people. It was a very scrappy, small company when I joined. I was hired as a Happiness Engineer in 2014, and I worked there for five years before I started to get really interested in programming. I became essentially the first junior developer at Automattic in 2020 and became a full-time engineer. I was working on Woo Pay and some other Woo payments and projects, extensions, etc.

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Pretty much after GPT-3 came out, I started to get really interested in the LLM (large language model) side of machine learning and AI. Before that, I had done some AI courses, the more traditional machine learning courses by Andrew Ng, from the famous Stanford course. But yeah, I started to run some experiments and began thinking about ways that WooCommerce could utilize this new LLM technology and some of the magic that apparently came out of this “black box.” I was quite vocal about my experiments and ideas, and we eventually created a Woo AI team—sort of an experimental, short-term team to explore what kind of projects in WooCommerce could utilize AI.

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Our biggest achievement was the Woo AI plugin that we shipped to about 10,000 customers, and it still gets used to this day. The plugin mainly helps with generating product descriptions, product titles, categories, and even includes a background removal tool for images. After that, I moved into the Applied AI team, which focuses more on WordPress.com functionality and how we can improve it. I’ve been on the Applied AI team since May.

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Dave:
What a lovely story! Coming from a Happiness background and ending up really in the thick of it, the cutting edge of what we’re trying to do as a business—it must feel like a great ride you’ve been on.

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Thomas:
Yeah, and I think everyone should do some kind of tech support or customer support in their lifetime. It really helps you develop a level of empathy for your customers that you can’t replicate just by using the product short-term. I think it really, really helps in development.

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Dave:
Yeah, it’s almost unlimited in the number of ways someone can misunderstand, misuse, or break a piece of technology. I’ve done a lot of customer support myself over the years, so, yeah, strong plus-one from me there.

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Thomas:
You can never fully predict how people will use your products, especially something as flexible as WooCommerce or WordPress. People find interesting ways to use a product that you never thought of.

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Dave:
Totally. My background is in agency freelancing and then running an agency, and I always used to say there are a million ways to build a WordPress site, but only a handful of ways that are actually right or good for the long term. I think that remains true to this day, and it’s definitely something I’m passionate about in my day-to-day work—figuring out when to be more opinionated about how to build successful sites and stores using Automattic’s suite of products and services.

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Obviously, there are different tribes or mini-ecosystems within the greater space. For example, if you’re building on Elementor, there’s a whole bunch of stuff that comes along with that. But Automattic has its own de facto set of opinions. We think that if you’re going to do e-commerce on WordPress, you should be using WooCommerce, Gutenberg, and Jetpack. Trying to find that balance between flexibility and customizability while also having opinions and guardrails to ensure product compatibility and a consistent user experience—both on the front and back ends—is a really interesting problem to solve.

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Thomas:
I think that’s a really interesting point, and it’s very relevant at this moment. We’ll get into some of the projects we’re working on, but that’s exactly what we’re dealing with—finding the balance between freedom and opinionated patterns, presets, or decisions about how a website should look and what an AI should do for you, versus leaving things open for customization.

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Dave:
Awesome. That’s a nice and natural segue. Why don’t you tell us some of the things that you’re up to—maybe some of the things you’ve shipped and are iterating on, and maybe some of the active projects you’re working on now? Then we can leap into the future a little.

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Thomas:
Sure. I’d say we have three major projects. One of them is public, and one is sort of behind the scenes but kind of public. The first one is the Jetpack AI Assistant. It’s a contextual AI assistant that lives inside the Gutenberg editor. It’s highly contextual, so if you select a text block, you’ll see AI options like “translate this text,” “rewrite this,” or “correct mistakes,” which is really cool. It’s built into the editor, so it doesn’t add any extra level of abstraction or anything unfamiliar. It’s just part of what you already know. So, that’s great.

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It’s an extra plan inside of Jetpack. It can also generate images, helping to make your pages and posts more interesting and appealing. Instead of hunting for a stock image that might not fit perfectly, you can use AI-generated images that match your needs. It’s really good for outlining posts too. Usually, the hardest part of writing is starting from nothing, and having an outline really helps.

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Dave:
Yeah, I totally agree. There’s always the challenge of a blank piece of paper. You have a rough idea, but how do you shape it quickly? When you’re writing casually, you can leave things half-finished and come back to them, but if you’re a professional marketer or under pressure to produce content regularly, you need to quickly form a good idea of what the end product will look like. I think AI helps with that.

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Also, it’s great for keeping you in a particular mode—whether you’re creating or editing. I often find that when I’m in a creative mode, the editorial side of my brain starts creeping in, and it gets distracting. With an AI assistant, I know I can focus on the creative part now and rely on the machine to handle the editing later. What kind of feedback have you received about how the Jetpack AI Assistant is being used?

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Thomas:
Oh, that’s a good question. I’d have to get back to you with specifics, but I do know we have quite a few users who love it. Feedback has been good. I don’t have the numbers right now, but I can get them to you.

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Dave:
Cool. Sorry to put you on the spot there. No worries! Hard questions, even if we’re on the same team, Thomas. Good stuff. Alright, so project number one is the in-editor assistant. What’s project number two?

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Thomas:
Project number two is called Odie. Odie is basically our in-house WordPress.com chat system. You can think of it as a chatbot platform. It has access to and is trained on all WordPress.com documentation, so it provides accurate answers to common questions from WordPress.com users.

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One bot, called WaaPu, is available via a chat interface natively within the WordPress.com admin area. When you search for help, that’s the first thing that pops up. It’s a conversational interface, and it’s actually doing quite well. We make it clear that it’s powered by AI because we want to be as transparent as possible. The main benefit is that WordPress.com users get help super fast, often resolving their issues right away.

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About 30–40% of support volume is handled by this chatbot, with high customer ratings. It’s really good for repetitive questions that come up from documentation and don’t require creative troubleshooting. People appreciate getting immediate answers rather than waiting for a response from a human.

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Dave:
That makes total sense. If you’re in a rush, you’ll settle for a quick coffee out of a machine rather than waiting for a handcrafted brew. I guess ticket completion rates are higher than expected?

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Thomas:
Yes, higher than I expected! What’s cool is that our Happiness Engineers (HEs) help improve WaaPu’s quality. Tickets answered by Odie are reviewed by HEs, who give them ratings, so it gets better based on what our Happiness Engineers would reply with. There’s a human feedback loop improving it.

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Dave:
And the name Odie—wasn’t that a cartoon dog from Garfield?

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Thomas:
Yes, technically it’s short for Odysseus, but yes,

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there’s Odie from Garfield too.

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Dave:
Maybe there’s a double meaning there. Hopefully, it’s smarter than Garfield’s Odie! It sounds like it is. I didn’t realize we were seeing such an impact. Often people don’t know what question to ask—they know what they’re trying to achieve but not the terminology to use. Chatbots can crystallize what they’re really asking. Do you think that’s fair?

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Thomas:
Absolutely. There are multiple benefits. By automating simple and repetitive questions, Happiness Engineers have more time for complex, creative problem-solving, which is more stimulating and uses more of their knowledge. When I was a Happiness Engineer, I worked on the most complex tickets at WooCommerce, and it was much more engaging than handling password resets all day. So, there’s a second benefit for people craving a bit more complexity and creativity in their job.

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Dave:
That’s about moving up the value chain and building stronger relationships with customers. Instead of answering repetitive queries, we can focus on novel challenges with our customers, which adds value. It ties into that earlier point about balancing customization with guidance.

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So, tell us about project three.

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Thomas:
Project three is ongoing and codenamed Big Sky. It’s our most ambitious project—essentially an AI assistant for building your first website on WordPress.com. We’re targeting people who recognize WordPress.com as a great place to build a site but don’t know how to design one. Being launched into a blank page can be intimidating, so as part of onboarding, this assistant helps generate an initial site layout that looks good. Then, the user can tailor it without needing to know anything about web design.

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Our goal is to make the process intuitive, even for users with no prior experience with WordPress. We’re really excited about it.

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Dave:
Interesting. So, this essentially teaches users by allowing them to change something already set up? They can see how blocks are composed, and by editing the blocks, they learn how the tool works. It’s easier to tweak something than to start from scratch.

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Thomas:
Absolutely. It’s very hard to start from scratch. Even if you have a rough idea, it’s easier to see something similar and make it your own. It speeds up the process massively. The challenge we’re working on is ensuring users don’t feel dropped into the deep end with Gutenberg. We want to guide them through the experience without overwhelming them.

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Dave:
I can see how this reduces the tension of tweaking vs. starting from scratch. It helps users stay creative and experiment, allowing them to take control in ways that feel natural.

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Thomas:
Exactly. We’re targeting business owners who want to focus on their business and the creative aspect of running it. We want to lower the barrier to entry by making website building intuitive, rather than making them learn web design to run their business.

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Dave:
Totally agree! This also feels essential for the future of websites. Many other digital channels, like social media, are intuitive and easy to use from the start. We need websites to have a similar experience—something that just works without needing expert advice.

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Thomas:
Absolutely. Our idea is to grow with the user. Initially, the site may not need complex functionality, but as their business grows—whether that means taking payments, adding members, or shipping inventory—we’ll be there with modular solutions that meet their needs.

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Dave:
That makes sense. It aligns perfectly with our mission of democratizing publishing. Thanks for sharing everything that Automattic’s up to. I’ve learned a lot today, and I’m sure our listeners have too. Will you be at WordCamp US?

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Thomas:
Unfortunately, I won’t be there. I’m in Germany and have a broken foot, so flying isn’t an option.

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Dave:
Oh no! Best wishes for a swift recovery! Thanks again, Thomas, and take care.

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In this episode of All Things WordPress & Woo, Emerging Tech series, host Dave Lockie chats with Thomas Shellberg from Automattic’s Applied AI team.

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They explore Automattic’s recent AI projects, including the Jetpack AI Assistant for content creation, the Odie chatbot for in-house WordPress.com support, and Big Sky, an ambitious AI-driven tool for helping users build websites.

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Thomas shares insights on the role of AI in enhancing user experience, reducing complexity, and supporting small businesses. They also discuss the evolving landscape of e-commerce, AI’s potential to democratize web development, and the future of AI-powered solutions in WordPress and WooCommerce.

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Takeaways

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The Projects: Automattic is working on several AI-driven projects, including the Jetpack AI Assistant for content creation, Odie, an in-house chatbot for WordPress.com support, and Big Sky, an AI assistant that helps users build their first website. Each project aims to simplify tasks and improve user experience across WordPress and WooCommerce.

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AI in Content Creation: The Jetpack AI Assistant integrates directly into the Gutenberg editor, offering users contextual suggestions for rewriting, translating, and improving content. It can also generate images and outlines to help users overcome the “blank page” problem when writing.

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Automation in Customer Support: The Odie chatbot, used on WordPress.com, handles about 30-40% of support volume, answering common and repetitive questions quickly. This allows Happiness Engineers to focus on more complex and creative customer problems, improving overall support quality.

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Simplifying Website Creation: Big Sky, Automattic’s most ambitious AI project, aims to help users—especially those with no web design experience—build their first website on WordPress.com. By generating an initial layout, users can easily modify their site without starting from scratch.

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Empowering Small Businesses: Automattic’s AI tools, particularly in WooCommerce, aim to democratize e-commerce by giving small businesses access to tools that are typically available to larger companies. These tools can help artisans and entrepreneurs create professional websites without the need for technical expertise.

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Balancing Flexibility and Opinionation: A recurring theme is the challenge of balancing flexibility with providing opinionated guidance. Automattic’s goal is to maintain the customizable nature of WordPress and WooCommerce while offering users more structured, streamlined experiences with the help of AI.

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Future of E-commerce Analytics: Automattic is also working on improving WooCommerce analytics with AI-driven insights that can provide actionable feedback for merchants. This includes personalized suggestions on how to improve store performance based on industry benchmarks.

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AI’s Role in Democratizing Technology: The discussion highlights how AI can lower the barriers for small business owners, reducing the complexity and cost of building and managing websites, and allowing them to compete with larger brands.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 10 Sep 2024 00:23:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:10;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:88:"WPTavern: WordPress Community Team to Close Inactive Meetup Groups by September 16, 2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=161213";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:98:"https://wptavern.com/wordpress-community-team-to-close-inactive-meetup-groups-by-september-16-2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2245:"

Automattic’s Community Engagement Specialist, Devin Maeztri, has announced that the WordPress Community Team will close all inactive meetup groups by September 16, 2024. Over the past month, the team has been working hard to reactivate recently inactive WordPress Meetups.

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“This project comes in response to recent data revealing that nearly half of our groups are currently inactive—a statistic that underscores the need for proactive measures.”, Devin explained. As of June 2024, there are more than 762 WordPress Meetup groups across 108 countries and nearly 537,000 members. 

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The Community Team released a list of inactive Meetups at risk of removal from the WordPress Chapter Meetup Program. Organizers have until September 16 to confirm if they wish to remain active.

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As per the list, 22 meetups have already requested closure. Spain leads with six closure requests, followed by the USA (4), France (3), and Indonesia (3).

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Meetup groups that fail to respond will be removed from the WordPress Chapter Meetup Program. Currently, 140 groups are yet to respond, with the largest numbers coming from the USA (33), Italy (8), Brazil (7), Spain (6), India (6), and Venezuela (4).

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“Once a group is removed from the WordPress network, Meetup.com will guide Co-organizers, Assistant Organizers, Event Organizers, and Members on how to keep the group active independently (including managing the subscription fee).”, Devin assured.

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Since June 2024, WordPress.com has offered free websites for local WordPress meetups.

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Organizers who believe their group was mistakenly flagged as inactive and groups that wish to rejoin the WordPress network after removal can contact the Community Team at support@wordcamp.org.

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Last week, Automattic announced Pedraum Pardehpoosh as its new Vice President of Product. Though a new face in the WordPress arena, he brings extensive tech experience from both startups and major corporations like Walmart, Apple, and Airbnb.

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In the announcement, Automattic shared, “As VP of Product, Pedraum will oversee product excellence across Automattic, beginning by immersing himself in the open source WordPress ecosystem that drives innovation for 43% of the Internet.” 

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I’m thrilled to be joining Automattic. My top focus will be to understand the WordPress ecosystem deeply, first and foremost. After that, I hope to help foster a culture of product development, befitting a company of Automattic’s stature. With so much talent and so many great ideas that go along with that, I expect the top challenges will be prioritization and focus.

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– Pedraum Pardehpoosh

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Automattic’s product portfolio includes WordPress.com, Woo, Jetpack, WordPress VIP, Simplenote, Longreads, The Atavist, WPScan, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, Day One, Pocket Casts, Newspack, and Beeper. 

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Pedraum’s appointment comes during an exciting time for Automattic as they migrate Tumblr to WordPress. The company is actively hiring for this migration and other roles, with open positions listed here.

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This show is sponsored by…

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\nGoDaddy\n
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GoDaddy: Build your clients sites using the flexibility of a Managed WooCommerce Store from GoDaddy. If you clients are looking to expand their store, you can deliver them a fully-customized WooCommerce site.

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\n\n\n\nEpisode Transcript\n
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Gigi:
Good morning, Steve. How are you?

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Steve:
I’m well, Gigi, and yourself?

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Gigi:
Doing well too, thank you. So, for this podcast, let me introduce myself. I am Gigi JK. I run an eCommerce engineering company.

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Steve:
And I am Steve Tamulewicz with eCreations out of Phoenix, Arizona. Also a WordPress and WooCommerce platform engineer as well.

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Gigi:
Alright, so a little bit more about my company. We are a WooCommerce certified agency. However, we have expertise in multiple eCommerce platforms, and we differentiate ourselves from most of the other agencies by being an eCommerce engineering company. The reason why is that, for us, eCommerce is like a car rally, and in order to win the race, you need a great driving team—that’s your marketing agency—and then you need a great hardcore engineering team to figure out what the right car engineering you need to have and what the right gears it should have. That’s where Virtina comes in. I started as a software engineering company, Virtina. Then we saw this need in the marketplace for a good software engineering company, just like a good car engineering company. There was a need for a great eCommerce engineering company. So we shifted the focus from being a software engineering company to an eCommerce engineering company. The last point is, 90%—no, 98%—of my clients are small to medium-sized businesses. But once in a while, we get a client like Amazon or the world’s largest democratic country. When they get into trouble, and somehow our name gets passed around, they come to us, and we do a good job at it. And we have other agencies also work with us behind the scenes, in front of the scenes, etc.

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Steve:
So, we, on the other hand, are focused on Woo. So, when we have clients who come to us with a certain challenge, we want to understand what our client’s end game is. And a lot of times, if they’re sold on a different platform than Woo, I haven’t done my job. But if they are, I will turn them over to XII, or if they need someone in their specific geographic region, we work with other verified experts as we are, and as you are, Gigi. But you’re absolutely right when you say that we have to understand the client, and I love the race car analogy. We’ve got to put together the pieces. I still need to make a living, but if it’s not right for the client, I’m not going to put myself in that position. So, most of our clientele is probably mid-to-enterprise level, and I think you and I are probably one of six or seven in the country who get that.

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I always get the calls to fix things, but a lot of times, when other agencies or freelancers say, “This can’t be done,” you call one of us guys. So, we like the data analysis. We like working with them to make sure that they come up with the right solution, whether it be Woo or not. If it is, great, we’ll work with them, and we’ll start doing the architecture and going through that. If it’s not, then we have no problem referring. As a background, Gigi and I, we met—was it in ’16 or ’17?—up in Seattle at WordCamp. It was a good party.

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Gigi:
Just before COVID.

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Steve:
Yes. So, I think that kind of sums up what we do. I was thinking about this podcast, Gigi, and I wanted to ask you—you brought up a good segue—did COVID affect you? And if it did, did you become busier? Did you slow down? How did that happen? What was your experience with the whole COVID thing?

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Gigi:
Very good question. By being in this space, competing with other digital marketing agencies, with our background, we have specific challenges every day, right? I’m talking specifically, as I mentioned, we are a software engineering company focused on eCommerce, right? We are not a marketing agency, and we compete with the marketing agents, the gurus, the pundits, and experts who are really good in marketing. We compete with them. When COVID happened, it just hit us really badly. We had to take certain steps internally. I’m very grateful to my team, some of whom have been with me for more than a decade—even predating me in the company—and the team stuck with us, giving me a lot of support to go through those challenges. We learned a lot of things that made us resilient.

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Today, when a lot of agencies went out of business, and other businesses as well, we are still here. And if I sum up what made us strong, it was how to market better. Our marketing became our storytelling, and our marketing became way better because COVID forced us to do that. That’s one thing. The second thing we learned is that our lead source used to be leads from partner platforms and organic. The shift was, 90% of the leads came from platforms and 10% from organic. Today, because of COVID, we were able to change the equation to just the opposite—90%, 98% from organic, and almost 1% from any other sources. It taught us a lot of lessons. How about you?

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Steve:
So, it was interesting. It was challenging. We were considered essential with what we do, and I give my team credit. Again, I’ll give my team more credit than you gave yours, how’s that? Without my team—they all had options to work from home, and we had the protocols in place, obviously—but it was odd because there was a paradigm shift. I think we have a lot of brick-and-mortar and online clients, and we deal with a lot of clients that have both. Because brick-and-mortar sales went down, their eCommerce sales just went through the roof, and that opened everyone’s eyes. They realized, “Hey, we were able to do this in the store, we need to be able to do that online too.” And short of coding “smell-o-vision,” it was very difficult and challenging for us to be quickly reactive based on the decline of in-store traffic and the increase in online traffic. So, we got through it. It was fun, it was challenging, and it was definitely a learning experience. I think with the whole COVID era of 2020 and 2021, everyone learned, especially with online commerce. Regardless of the platform, I think everyone learned that it’s here to stay. Obviously, you have all these stores still today going out of business, and I believe that’s because online commerce really accelerated during the COVID period.

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Gigi:
Yeah, true. There has been a big shift in the last, let’s say, 12 months with the advent of AI. I am curious to know—

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Steve:
That I fired all my developers? I use ChatGPT for all my code.

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Gigi:
Yeah. How is that affecting your marketing, your lead flow, the Google changes—GA or Mute—sometimes it’s there, sometimes it’s not there, right? And SEO versus GEO, all that AI stuff—how is it affecting your agency?

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Steve:
So, we use AI as a pretty decent springboard. When we are in charge of content, product descriptions, or whatever the case may be, and we get writer’s block or creative block—it happens in every agency, right?—we’ll go to ChatGPT or another AI tool and say, “Okay, write me a description that says this.” And then it’s like, “Okay, alright, now I can get started.” It’s kind of like a kickstart, but then you have to make sure that it’s not recognized as AI. But we use it as a clutch in an engine. Going back to your race car analogy, we use it just to warm up the engine a little bit. Do you use it?

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Gigi:
Of course, right. We’ve been using it for idea generation and idea evaluation, in terms of any form of content—idea generation and evaluation. When it comes to creating the meat of it—let’s say we’re talking a blog—we can create the table of contents, figure out and evaluate the ideas, topics, etc., and decide what’s good and what’s bad. Then we start generating the content. Well, initially—I’m smiling because about a year ago when I started pushing AI to our content writers, it took me about four or five months to change their minds because they were used to writing a certain way. Now here comes the tool. They said, “No, no, no, no!” But over time, their attitude changed. Now, today, we use the AI to write the content and then use human expertise to make sure it’s providing unique value and a unique perspective whenever we produce something.

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Steve:
And the right voice. It’s got to be the right tone and the right voice for the company you’re writing for.

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Gigi:
Exactly. But on the other hand, back in the day—when I say back in the day, let’s say six years ago—Google became stronger, and we had the problem of information overload. Everybody had that problem of information overload. There was a lot of information everywhere, and how do you condense that information? Then comes AI. Now we are able to take a huge amount of information, condense it, and ask, “What’s the expertise or the focus you’re looking for?” You

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can get the answers you want very fast. Sometimes, down to a three-word answer from a 5,000-word article. That’s amazing. Then we started thinking, “If we take that analogy, how can we help our customers? Is there a tool that will help us do the same thing for them?” Our customers are mostly small- to medium-sized businesses—business owners and marketing decision-makers. When it comes to their eCommerce businesses, they’re trying to figure out their strategy, their competitors, understanding their customers’ needs and wants, and how to extrapolate a marketing strategy. Then, they have to figure out feature gaps, conversion gaps, and so on. So, I’ve been in search of a tool, and I recently found one called Inverse Hub. It’s not publicly available yet, but we’ve been lucky to be the initial guinea pigs. We’ve been testing it, and so far, it’s doing a great job for our very solid customers. We are using AI to help our clients understand their competitive landscape, their buyers’ needs and wants based on data, and to understand their strengths and weaknesses. It’s creating strategies, action plans, content calendars, and all of the above. AI accelerates all of that. So, that’s the angle I’m very excited about in the last three months. Having that kind of partnership will help us succeed.

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Steve:
I think it’s interesting with AI because, as a broader picture, it’s still in its infancy. The longer this goes, the more it’s a double-sided coin. It’s there to help, but I’m a little nervous to see what else it’s going to be able to do.

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Gigi:
I can tell you what it’s going to do, based on my understanding. It’s going to help us make better, faster, more accurate decisions. That’s the benefit of it. But, it’s also going to make us dumb. Even though we’re making better, faster, and more accurate decisions, the tool is going to make us dumb. So, those who can stay sharp with the tool, understanding both the positives and negatives, are going to be the ones who win the race.

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Steve:
Interesting take on that, sir.

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Gigi:
Yeah.

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Steve:
So, it’s going to make us not think for ourselves?

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Gigi:
Not exactly. But, if we can think with the tool…

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Steve:
Yes, there we go.

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Gigi:
Like with Inverse Hub. I really love that tool—that’s why I’m saying its name again. Similar tools will emerge in every industry. People who can think using the tool like that are going to be the true winners. But if somebody is going to truly depend upon and rely 100% on the tool itself…

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Steve:
I got you. I think we both use AI in kind of the same way. It’s interesting that your content writers didn’t want to touch it for a while, because I have three writers, and they looked at me and said, “Okay, let’s give this a shot.” I told them, “You better, because your deadline’s at 5 o’clock today.” So all of a sudden, it went from hesitation to adoption. I think for us, it may have been a quicker acceptance. But, as tools progress, it gets easier and easier. What was your first IDE that you used, right? Yeah, right after Notepad or Notepad++, and now they have things that will just automatically finish the flow. It’s an interesting time, and everything’s still young.

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Gigi:
Yeah. Someone told me last week that something came out in the market called Cursor, I think—code generator using natural language. There’s a lot of buzz around it now. I don’t know if it’s the talk of the town, but there’s a lot of buzz. I need to take a deep dive into it. I always wonder, and this is one of the positions I have—I always wonder how this will affect platforms like Shopify, WooCommerce, and BigCommerce. Let’s say three years from now, would I be able to generate a completely rich-featured eCommerce platform, better than my competition, addressing and understanding the needs of my customers, with all the features built in? What if it knows everything, and all it takes is a few lines of commands to generate it, right? So would that happen? If that happens, what will happen to the platforms?

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Steve:
I’ll tell you what would happen, in my opinion. You’d have the dog chasing its tail, hypothetically. If I can upload a photo of a product into some platform, and all of a sudden everything just starts spitting out, my competitor is going to do the same thing. So now it’s going to come in, and it might really increase the competitiveness of commerce. I think it has the potential to do that. I’m sure it has that potential now. I still want the human touch, because it’s important. Regardless of whether you say, “Hey, write this in the tone of so-and-so,” you still need some human interaction. I think there will always be a need for people with fingers and toes and eyes and ears.

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Gigi:
Yeah, I totally agree. This goes back to what we discussed a couple of minutes ago: the people who are going to depend upon the tool itself are going to die; they are going to become extinct. But the people who understand the tool, and then bring their human intelligence, are going to be the winners. I totally agree with that. But at the same time, as these tools become more mature, our need to be involved gets lesser and lesser. At some point, how will these platforms affect the game? How will the competitive landscape of the platforms themselves be affected?

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Steve:
So, AI keeps you up at night, thinking about it?

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Gigi:
Yeah, it does. It does. Nowadays, I’ll tell you, getting older, and when we go to doctors, they’ll start prescribing us medicines. I come back, I put it into ChatGPT, just to make sure, “How does this react with my history?” Without my name or any identifiers, I can create avatars and say, “Hey, this guy, these are the problems, these are the medications. The next doctor—what should I watch for?” Even with that, it is giving me really good advice. The doctor prevails, of course. I’d say I’m a bit on the riskier side of that, but it’s okay for me because I have this tool, and I have the doctor as well. So I’m not completely AI-based, but before, I didn’t even have that.

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Steve:
We all got our medical degrees from Google, and now we can get them from AI. That’s funny.

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Gigi:
I’m curious to know how your company, eCreations, uses AI beyond content generation. What other ways do you use it?

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Steve:
With AI?

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Gigi:
Yes.

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Steve:
So, content calendar—everything dealing with content, obviously. Or if we get stuck and we’ve got a rogue semicolon somewhere, or this isn’t working, or this custom extension isn’t working that we’re making for Woo, ChatGPT will, again, shed light on maybe something we missed. It may give us a snippet of code that makes us say, “Interesting. Okay, cool.” So I think it provides us, again, with content, ideas, and answers to quick questions. But it also assists us with maybe a different set of eyes. Like, “Here’s my code, and I need it to do this,” or whatever the case may be. Again, just as content writers have content block, sometimes if you’re coding a custom plugin for Woo, or an extension, or whatever, you’re going through your thought process, and you’ve got your systems architecture in place. Everything’s great, planned and dandy, but you forgot a component. We’ve used that for funnels—not only for creation, but verification, and also just double-checking. Like, “Hey, what else am I forgetting?” kind of thing. So we use it as another tool to look at something with a different perspective.

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Gigi:
I see. Yeah. I’ll tell you. So, you primarily use it for content and code quality. We started with content, then went into code quality. Nowadays, my QA team is coming up with AI-based tools to increase the effectiveness of the QA itself. They use certain tools like TestRigor, and there’s another one, so they use these tools even beyond automated test tools like Selenium and others. Their life is getting better and easier, and therefore, more effective, using an AI-based QA process. Our UX team uses AI to understand the effectiveness of designs. They identify conversion leaks before they convert the designs into actual pages. We take that, and we’re just beginning to use that tool for ourselves to figure out our competitive landscape and marketing strategies—how to expand. So we started using that internally. Also, someone was telling me yesterday—you know the saying that every 18 months technology doubles in size or increases? Yesterday someone told me that’s now happening every 10 hours. Technology is making changes by many folds every 10 hours. I can see that in my business. The more and more we identify use cases to improve, not only our customer’s lives and their businesses but our own business as well, using AI. I’m very glad to see that it’s coming. And I’m not the only one driving this, pushing this. I used to be the one. Now our team leads are coming to me and the management team saying, “Why

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can’t we do this? Can we look into this?” So it’s exciting. It’s exciting.

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Steve:
You know what? That’s another good thing here, and I want your input on this. You and I have known each other for many years, and it was good to see Bob again. I saw him in San Diego in—was it 2020?—yeah, it was COVID time. So, I’d like to think that we’re the best in Phoenix, but there are other agencies around. There are agencies like you, Joe, Johnny, and everybody else, and we all get along. We see each other on the WooExperts channel through Automattic. And when we get together, there’s always this tension that I never quite understood. Not between us, but with other agency owners, it’s like, “Hey, we’re all in the same ocean, we’re all in the same sea,” but there’s always this competition. I didn’t mean to bring that up earlier, where I’m going to crush you because I like you quite a bit. So, I understand the competitive part of it, and I understand that everyone has their specialty. If someone wants Shopify, I don’t do it, you do. So boom, we’re done. And at the end of the day, the client is at least directed to someone who can help, right? I’m curious to see if you’ve also ever experienced or are experiencing this fight to the death with other agencies, like, “My job is to get the deal, get the deal, get the deal!” Are you in that boat, or is it just a Phoenix thing?

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Gigi:
I would say I have not experienced it. The reason I haven’t experienced it is that I have a couple of guys who watch the Slack space, what’s going on, and then whenever I need something, they tell me, “You get on it.” So I am always where they need me most, and I’m there. So, I don’t go into that kind of level to experience that. That’s why you don’t see me much at all in the gatherings, community gatherings, etc. I’m a little busy. If you need me, any agency needs me, I’m there deep. And you have been, too.

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Steve:
Yes, yes.

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Gigi:
So, it is unfortunate, but I believe it is there. I’m lucky not to experience that, but it is unfortunate that you identified that the ocean is big enough, and it is growing. There are agencies—well, we don’t discriminate against project sizes. We are fascinated. One of the biggest companies in the world came to us—this is in the office equipment business—they came to us, and the first project was $1,500. There was a high-risk merchant who came to us, and the first project was like $3,000. Then, he became a $75,000-per-year customer. He stayed with us, and in three years, that client became a $6 million client. So, this is eCommerce. We don’t discriminate against project size or revenue size. We love the complexity of it. But then there are agencies coming to us saying, “This is a $20,000 project, help us. We don’t want it,” or, “This is a $10,000 project, we don’t want it. Do you want it?” We take it. So, we operate in more of a collaborative space rather than a competitive one. What I’m trying to say is that kind of mechanism or mechanics is in the marketplace. But the ocean is big enough for us all to survive.

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Steve:
Yeah, it’s always interesting finding different agency owners’ perspectives on it. It might be a city thing, because I have a lot of friends like you in different cities, and they’re in a very competitive, bigger city. And it’s like, guys, quantity, quality, or cost—choose two, because you can’t have all three. It’s all about the dollars with these larger organizations that say, “Hey, I have X number of dollars to spend. I’ve got to spend it by the end of the year. Here’s the scope of work. Can you do it for X?” And if the answer is no, they just move on. Then I’ll talk to you in six to eight months because you’re not going to get it delivered. It’s going to be bug-ridden, etc., etc., etc. So, I was curious to get your input on that. And yes, you are a busy person, I’ll give you that, too.

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Gigi:
Yeah, I’m lucky to have a couple of companies, a couple of agencies, that have partnerships with us. Maybe you’re too much out in the open. Maybe everybody’s seeing you as a threat, Steve, because you are a better marketer.

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Steve:
Look at me, I’m not a threat!

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Gigi:
They see me as a network geek. “Oh, he’s a software engineering guy. He’s not a threat. He doesn’t know anything about marketing, that’s fine. He’s not a threat.” If they see you as a marketing agency guy, you’ve got more marketing muscle under your belt than me. I think that may be the reason.

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Steve:
Well, I always love talking to you, Gigi. I really do. And I’m glad that we kept in touch since we first met. But enjoy Florida. Take care of yourself, your family, and your team. And with that, I think this was a good conversation. I appreciate you.

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Gigi:
Yeah, likewise. It has been a wonderful journey so far. I’m glad that we crossed paths about six or seven years ago. It has been a blessing, Steve, and I wish you the best, both personally and professionally. If there’s anything I can do to help, please let me know.

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Steve:
The door’s open here too. So, if you ever get sick of the humidity down in Florida, come out to the heat in Phoenix. Today it’s 103 degrees!

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Gigi:
Every day it rains, and it’s crazy humid! We’re going to be about 103 today, too. Yeah, it’s crazy.

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Steve:
Alright, my friend. Thank you again. We’ll talk soon.

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Gigi:
Alright, thank you.

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In this episode of Woo AgencyChat, Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce engineering company, joins Steve Tamulewicz from eCreations, a WooCommerce and WordPress platform engineering expert. Together, they dive into the all things with running a WooCommerce agency, the impact of the COVID-19 pandemic, and how their companies adapted to the shifting landscape.

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Gigi and Steve share how they approach ecommerce challenges, from competing with marketing agencies to solving complex client problems. The conversation also dives into the increasing role of AI in the industry, discussing both its advantages and potential drawbacks.

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Takeaways

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The Shift to eCommerce During COVID-19: Both Gigi and Steve shared how their businesses adapted during the COVID-19 pandemic. Brick-and-mortar stores faced significant challenges, but eCommerce sales surged, highlighting the importance of having a strong online presence. The pandemic forced many companies to improve their digital strategies and embrace eCommerce as a permanent part of their business model.

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The Role of AI in eCommerce: AI has become a valuable tool for idea generation, content creation, and problem-solving in both companies. Gigi and Steve discussed how they use AI tools like ChatGPT to overcome creative blocks and code challenges, but both emphasized the need for human oversight to ensure the final product aligns with the brand’s tone and goals. AI is still in its infancy, and while it accelerates processes, companies need to stay sharp and not rely on it exclusively.

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Collaboration Over Competition: Gigi emphasizes the importance of collaboration among agencies rather than seeing each other as competitors. He believes the “ocean is big enough” for everyone to thrive, and partnerships can lead to better outcomes for clients and businesses alike. Steve shares that some agency environments are highly competitive, but he shares Gigi’s perspective that collaboration is key to long-term success.

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Adaptability is Key to Growth: Both guest co-hosts highlight how adaptability has been critical to their success. Whether it’s shifting lead generation strategies, using new AI tools, or adjusting to market changes, being flexible and open to new technologies and methodologies has allowed them to stay ahead in the rapidly evolving eCommerce space.

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Future of eCommerce Platforms: Gigi raises an interesting point about the future of platforms like Shopify, WooCommerce, and BigCommerce, wondering if AI will one day generate fully-featured eCommerce platforms based on customer needs. This could lead to a more competitive landscape where businesses can more easily adopt advanced eCommerce solutions.

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Human Expertise Still Matters: Despite the growing use of AI, both Gigi and Steve agree that human expertise remains crucial. AI can assist with tasks, but human insight, creativity, and decision-making are still essential for success, particularly in complex eCommerce projects.

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Links

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 09 Sep 2024 08:50:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:13;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:20:"Matt: Timex Datalink";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=124976";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:37:"https://ma.tt/2024/09/timex-datalink/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:897:"

I had a huge nostalgia blast today with this video from Lazy Game Reviews showing and setting up a Timex Datalink watch, which was a “smart” watch that would show data that you transmitted to it by holding it in front of your CRT monitor and it flashing a bunch of lines.

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It’s hard to describe how much my Ironman Triathlon Datalink watch was my entire world when I was a little kid, I was totally obsessed with it. I filled up every bit of its memory with numbers and notes. And the Indiglo!

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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 07 Sep 2024 17:06:42 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:14;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:100:"Gutenberg Times: Roadmap WordPress 6.7, Design Systems, Data Views and more — Weekend Edition 303";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:35:"https://gutenbergtimes.com/?p=29884";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:104:"https://gutenbergtimes.com/roadmap-wordpress-6-7-design-systems-data-views-and-more-weekend-edition-303/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:18540:"

Hi,

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We are sprinting towards a new WordPress version, and the two months until the final release will pass quickly! The Roadmap to 6.7 is now available.

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If you’ve got a ton of websites to manage, whether you’re a product owner, agency dev, or consultant, it might be a good idea to get that testing schedule lined up. The release cycle schedule for WordPress 6.7 helps with that, for sure.

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I just looked at the latest on Data Views in the site editor—super exciting stuff! It’s going to be a big part of the WordPress admin redesign, and you’ll be hearing and reading more about it soon.

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For now, have an awesome weekend and soak up the last bits of summer. I can’t wait for the fall colors to start in Bavaria!

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Yours, 💕
Birgit

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PS. If you house your products on the WordPress repositories, this post is for you. Upcoming Security Changes for Plugin and Theme Authors on WordPress.org. Set-up 2FA now. Don’t procrastinate!

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PPS: And if you have the feeling that this edition is too short, I bet, you haven’t read all the articles listed in last week’s edition.   😝    

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Table of Contents

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  1. Developing Gutenberg and WordPress
    1. Upcoming Online Live WordPress Tutorials
  2. Plugins, Themes, and Tools for #nocode site builders and owners
  3. Theme Development for full Site Editing and Blocks
  4. Building Blocks and Tools for the Block editor.
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Developing Gutenberg and WordPress

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The design team published the first update of a series on the progress of Data Views in Data Views Update #1. “This update is the start of a series to provide more frequent information about the latest and greatest, so folks can follow along, provide feedback, and explore using this component. It builds on the initial update shared in June and will share biweekly updates going forward as it remains helpful.”

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If you are moved to start exploring the Data View component for your plugin, you get a head start reading through JuanMa Garrido’s Using Data Views to Display and Interact with Data in Plugins, where he explains how to add a React app to a plugin page and use the Data Views component to display a data list.

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Thanks to the effort of release leads, Tonya Mork and Vicente Canales, the release candidate 1 (RC1) for WordPress 6.6.2 has been available since September 4th. The final release will be on September 10. It entails 15 fixes in Core and 11 fixes for the Block editor. Quite a few commits and PRs were dealing with issues caused by the lowered CSS specificity. It also fixed the bug around the derivative state for the Interactivity API and the post editor connected to iframe rendering. The list of all fixes are available in the RC 1 release post.

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🎙️ Latest episode: Gutenberg Changelog #106 – Gutenberg 19.0, 19.1, WordPress 6.7 and Outreach channel with special guest Jessica Lyschik

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Joen Asmussen outlines a cross-team effort, that’s on the way to Advancing the WordPress Design System. “The goal, specifically, is to bring together existing tools like @wordpress/components, the new Figma library, and Storybook into a unified design system reference site that anyone can use to contribute back to WordPress or extend WordPress in line with a shared design language. ” he wrote. Asmussen also pointed to the Storybook of car manufacturer Audi, to illustrate how something like this could look.

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Jyolsna JC at WPTavern reports on the WordPress 6.7 Roadmap Includes New Default Theme, APIs, and Media Enhancements. “Anne has cautioned that the new features mentioned in the post are being actively pursued, but doesn’t necessarily mean each will make it into the final release of WordPress 6.7.” she wrote.

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Reminder: Live Developer Hours will take place on September 10th at 15:00 UTC. A First Look at the Template Registration API in WordPress 6.7 Join Justin Tadlock and Nick Diego to discuss the feature and how to use it. Tadlock published a tutorial on the WordPress Developer blog last week, that might give you a head start. Join the Developer Hours to get your questions answered.

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Upcoming Online Live WordPress Tutorials

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The training team has added a few more online tutorial on the roster on Meetup:

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September 10, 2024, at 9:00 am UTC: Setting up a WordPress blog

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September 11, 2024, at 12 am UTC: Creating Your Own Contact Form Plugin

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September 12, 2024, at 14:00 UTC: Exploring the Query Loop block

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Plugins, Themes, and Tools for #nocode site builders and owners

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Colin Newcomer take First Look at the Upcoming Twenty Twenty-Five Default WordPress Theme. “Looking at the preview images, it kind of makes me think of Ikea – and that’s a compliment! I like its minimal looks and I think there are some great-looking patterns that users will be able to play around with.” he wrote.

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Bud Kraus of JoyofWP posted a valuable tutorial on how to create a simple style guide for your WordPress website on Hostinger blog. While big companies have designers for Style Guides, small business owners or freelancers can use the WordPress Site Editor, respectively the Style Book tab as their tool. The tutorial helps you make choices on color combinations and block styling to ensure a consistent look. Documenting your decisions ensures you’ll know how to update your site in the future. Kraus has notes for you depending on if you’re working within a block theme, a classic theme or with Elementor page builder.

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Press This: podcast is back and host Brian Gardner discussed with his guest Rich Tabor how WordPress as a design tool empowers users to create unique designs using the platform’s versatile tools. Tabor emphasized how important user-friendly feature are for a flexible design.

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Theme Development for full Site Editing and Blocks

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Anne McCarthy invites you to help testing the Block Bindings UI, that’s still an experiment in the Gutenberg plugin. She shared on her personal blog all the information you need, including a demo video and the Playground link to a test site

\n\n\n\nBook reviews - Block Bindings\n\n\n\n

 “Keeping up with Gutenberg – Index 2024” 
A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly. The previous years are also available: 2020 | 2021 | 2022 | 2023

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Building Blocks and Tools for the Block editor.

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In the upcoming Developer Hours: A First Look at the Template Registration API in WordPress 6.7 Justin Tadlock and Nick Diego will demonstrate will default front-end output demonstrate the basics of registration and how to integrate custom fields, block variations and more. Your questions will be answered in the Q & A portion of the event. 

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Nick Diego published on his personal blog how it enabled linked Group blocks in WordPress and took a slightly different route than Damon Cook in his post on the developer blog. Diego walk you through his thinking on implementing his vision on what’s necessary for the block editor view as and how he tackle the challenge on the front end. The final result is quite intriguing.

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Need a plugin .zip from Gutenberg’s master branch?
Gutenberg Times provides daily build for testing and review.

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Now also available via WordPress Playground. There is no need for a test site locally or on a server. Have you been using it? Email me with your experience

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GitHub all releases

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Questions? Suggestions? Ideas?
Don’t hesitate to send them via email or
send me a message on WordPress Slack or Twitter @bph.

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For questions to be answered on the Gutenberg Changelog,
send them to changelog@gutenbergtimes.com

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Featured Image: Tiles at Vancouver Airport by Birgit Pauli-Haack

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Don’t want to miss the next Weekend Edition?

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We hate spam, too, and won’t give your email address to anyone
except Mailchimp to send out our Weekend Edition

Thanks for subscribing.
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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 07 Sep 2024 12:13:45 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:18:"Birgit Pauli-Haack";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:15;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:74:"Gravatar: Why Digital Identity Management is Crucial for Modern Businesses";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=1630";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:102:"https://blog.gravatar.com/2024/08/01/why-digital-identity-management-is-crucial-for-modern-businesses/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:14597:"

Digital identity management is a series of processes that websites and companies use to ensure that individuals accessing their systems, networks, and data are who they claim to be. This helps in verifying and maintaining users’ online presence and plays a significant role in keeping sensitive information safe from unauthorized access, which is mandated by privacy laws and regulations. 

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In this article, we’ll discuss the complexities of securing online identities and guide you through the essentials of digital identity management. We’ll also show you how easy it is to start with Gravatar – a user-friendly platform that simplifies managing online identities for individuals and organizations, ensuring security and ease of use.

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Understanding digital identity management and access management

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One common mistake companies make is to confuse digital identity management with access management. In reality, the two concepts are related but not quite the same, and it’s important to know the differences between them.  

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Digital identity management involves the creation, management, and retirement of online identities. It’s the electronic footprint that represents an individual within a system, critical for identifying and authenticating users. 

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This might include assigning each employee a unique identifier (like an email address) upon joining. This identifier is used to create profiles in the company’s systems, granting access to relevant applications and data based on their role. As employees move within the company, their access rights are updated or revoked accordingly, ensuring security and compliance. The process also includes authentication methods, such as passwords or biometrics, to verify identities.

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Access management focuses on regulating what resources a user can access within a system. It’s about setting and enforcing rules and policies linked to an individual’s online identity and determining their permissions within an organization’s digital space. 

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Two other important terms you’ll often come across in this space are Identity and Access Management (IAM) and Privileged Access Management (PAM). IAM covers the broad spectrum of managing user identities and their access rights, ensuring everyone has the appropriate entry to resources. PAM, however, narrows this focus to the high-stakes world of privileged accounts, those with the keys to the kingdom – meaning they have permissions to manage and secure access to critical systems and data.

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An effective digital identity management system is the foundation for solid access management. For instance, integrating a solution like Gravatar can simplify the intricacies involved in both areas. 

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Gravatar is a tool that allows users to create digital identities linked to their email addresses, and you can connect your website to Gravatar’s API to import relevant user data when that user signs up to your website. This allows you to utilize Gravatar as your digital identity verification system, allowing you to set relevant access rights for your users. 

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Understanding attributes of digital identities

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Identifiers, attributes, and credentials are the foundation of digital identities, each playing an important role in online identity management. Let’s look at them in more detail: 

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Keeping these details accurate and safe is crucial. If things go wrong, someone could steal an identity, get into places they shouldn’t, or even cause data leaks. That’s why companies use advanced systems to protect this information and follow strict rules to guard privacy and safety. 

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Typical process of digital identity management

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1. Provisioning and granting access

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You start by setting up the different digital identities and user accounts across platforms. This can vary from one organization to another, but the process is more or less like this: 

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  1. User registration: Enter basic details like name, email, and password.
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  2. Verification: Confirm the email or phone via a sent link or code.
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  3. Multi-Factor Authentication (MFA): Set up an additional verification step for login (more on that in the next step). 
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  4. Acceptance of terms: Agree to the terms of service and privacy policy.
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  5. Profile completion: Fill in additional personal or professional info.
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Permissions for new users are set following guidelines from standards such as ISO/IEC 27001, ensuring secure access control from the start. This approach ensures that access levels are appropriately assigned according to the user’s role within the organization, laying a foundational layer of security. 

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2. Authentication

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Authentication is mandatory, and it can be done in many different ways. From traditional passwords to Two-Factor Authentication (2FA) and biometrics, each method strengthens security in its unique way. 

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However, managing multiple authentication methods across different platforms presents several challenges. It can lead to confusion among users who must remember various passwords and authentication steps, increasing the risk of password fatigue and security breaches. 

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For administrators, it complicates security protocols, requiring extensive resources to monitor and update these systems to ensure they remain secure and user-friendly. Additionally, integrating and maintaining compatibility across diverse platforms can be technically challenging and time-consuming, straining IT departments and potentially leading to gaps in security coverage. 

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3. Authorization

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Authorization is what dictates the actions that authenticated users are permitted to perform. This process, distinct from authentication, involves assigning specific roles and permissions, a task that grows increasingly complex across different systems. 

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There are different ways of doing this: 

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4. Lifecycle management

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The nature of digital identities requires continuous management throughout their lifecycle, from activation to eventual deactivation. The challenge here lies in ensuring these identities are accurately maintained and updated across numerous platforms. For example, companies need to make sure that ex-employees have zero access to important data such as accounts, documents, and passwords because they can take advantage of that. 

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To do this properly, businesses need to implement a systematic approach to manage these changes effectively and securely, preventing potential security vulnerabilities.

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5. Federation

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A federation is a set of agreements and standards that enable using a single identity across multiple systems. With technologies like Single Sign-On (SSO) and Identity Providers (IdPs), users enjoy the convenience of accessing multiple services with one set of credentials. 

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Gravatar is a great example of this federated approach, allowing a single, consistent identity to be recognized and utilized across various services, thereby simplifying the user experience and enhancing security.

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6. Auditing

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Auditing is integral to ensuring that digital identity management processes remain compliant and secure. This involves comprehensive logging and monitoring, which can be a complex task for organizations with extensive digital footprints. 

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Effective auditing practices are crucial for detecting security breaches and ensuring adherence to regulatory standards, forming a backbone for secure digital identity management.

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How Gravatar facilitates digital identity management for website owners 

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Gravatar is a digital identity management solution for a wide range of online platforms, including websites, web applications, forums, eCommerce stores, and more. 

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It offers users the ability to create a digital identity linked to their email address, enabling this identity to be consistently recognized across any platform that integrates Gravatar’s services. 

\n\n\n\nGravatar profile example \n\n\n\n\n

Essentially what this means is that when someone signs up to your website, the information you get from them comes directly from their Gravatar profile. This simplifies digital identity management for you as a website owner as Gravatar handles the storage and management of all user data, alleviating administrative burden and compliance hurdles for you. 

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There are many benefits to using Gravatar: 

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Users carry their digital identity all over the web

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Gravatar stands out by providing what’s known as a “universal avatar”, a singular digital identity that moves with the user from one site to another. This universal recognition creates a streamlined online experience and means that you, as a website owner, can count on the accuracy and consistency of that user data. 

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Users don’t fill in data multiple times

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One of the most tangible benefits of Gravatar is the fact that users no longer need to fill in their details on every new site they visit; instead, their Gravatar profile carries their information across the web. This feature not only makes online navigation more efficient for users but also contributes to higher engagement rates on websites, as the barrier to participation is markedly lowered.

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Data storage and management are handled by Gravatar

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Gravatar’s role in handling data storage and management can be very beneficial for website owners and businesses. The platform securely stores user information and avatars, taking on the responsibility of managing this data, which can be a complex and security-sensitive task. 

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This offloads a considerable workload from organizations that might not have the resources or expertise to manage user data securely. Additionally, Gravatar’s adherence to data protection standards, including the General Data Protection Regulation (EU GDPR) and the California Consumer Privacy Act of 2018 (CCPA), ensures website owners comply with important privacy regulations, further reducing legal and operational risks.

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You can create personalized experiences with user data

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Despite its centralized approach to data management, Gravatar prioritizes user privacy, ensuring that site owners can only access the information that users have agreed to share. This arrangement supports the creation of personalized experiences on websites without compromising user privacy. 

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Website owners can tailor content, recommendations, and services to individual users based on the data available through Gravatar, enhancing user engagement and satisfaction.

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Improve your digital identity strategy with Gravatar 

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With the growing amount of information stored online and the rise of cyber attacks, it’s becoming increasingly important for businesses to take digital identity management seriously, especially if they want to protect user data and streamline user experiences. 

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Adopting a third-party authentication service like Gravatar can greatly simplify this process and help you efficiently handle the intricacies of digital identity management. Gravatar offers a secure, user-friendly platform that bridges the gap between privacy concerns and the desire for a fluid online experience. So, if you’re a business looking to improve its digital identity strategy, take a look at how Gravatar can serve as your ideal identity management solution.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 06 Sep 2024 21:45:04 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:16;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:79:"Gravatar: Step-by-Step Guide to Designing Effective User Onboarding Experiences";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=2130";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:64:"https://blog.gravatar.com/2024/09/06/onboarding-user-experience/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:24649:"

User onboarding is the first interaction between your product and new users. It’s centered around guiding them through the initial setup and core features, helping them quickly grasp your product’s value.

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A well-designed onboarding experience boosts user retention and engagement by providing a clear, enjoyable introduction to your product. This increases the likelihood of users becoming long-term paying customers and advocates for your brand.

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The science behind it is very simple! When users quickly grasp how your product can solve their problems or improve their lives, they’re more likely to explore its features and incorporate it into their routines.

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And the benefits don’t stop there – effective onboarding is directly linked to revenue growth. Users who understand your product’s value are more likely to convert from free trials or upgrade to premium features.

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Finally, what better way to get feedback and insights to refine your product than the one your users give during their onboarding?  

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Now that you’re convinced that you cannot neglect this process in good conscience, this guide will walk you through creating an engaging user onboarding experience, covering best practices, key UX patterns, and optimization strategies.

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Best practices for effective user onboarding

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Simplify the sign-up process

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Many things can drive users away before they start, including long and complex sign-up forms and the need to enter their information for new credentials. So, naturally, a simple sign-up process with a wider selection of authentication techniques helps more users complete it and start using your product.

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Here is how you can do this:

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These tricks speed up sign-up and create a positive first impression as users don’t have to think as much or do extra work.

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For example, Slack only asks for an email to start, letting users gradually complete their profile as they use the platform. 

\n\n\n\nSlack login screen\n\n\n\n

How Gravatar reduces sign-up friction

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Gravatar is a service by Automattic that provides users with consistent avatars and profile information across websites and platforms. Developers can integrate this service into their products and improve the sign-up process by automatically adding user pictures and info on Gravatar-integrated sites. 

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This allows their users to take advantage of a consistent identity as they’ll have the same profile picture across sites. 

\n\n\n\nExample of a Gravatar profile\n\n\n\n

It also reduces the time it takes to sign up because they don’t have to re-enter the same basic information every time. 

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Most importantly, this process is extremely secure and privacy-oriented, with users having complete control over the data they share. Everything is stored securely with Gravatar, so developers can benefit from our API and SDKs without worrying about regulations and handling customer information. 

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Include a welcome screen with a microsurvey

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A welcome screen with a quick survey (also known as a microsurvey) is a great way to start your users’ journey. It’s like greeting new users and asking about their preferences, which makes them feel more valued, helps personalize the experience, and gives you insights to improve your product. 

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Here is how you can make your microsurvey more effective: 

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Example: Duolingo asks users which language they want to learn and why, personalizing the learning experience from the start. 

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Pre-gathering user data with Gravatar

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Gravatar can enhance your welcome process by auto-filling information with existing Gravatar profile data. Then, it can use the same data to personalize the welcome screen by showing the user’s profile picture and asking smarter questions instead of generic queries. 

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Integrating Gravatar can make your onboarding faster and more personal. Here’s how:

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Combining a thoughtful welcome screen, a brief microsurvey, and Gravatar integration creates a smooth, personalized start to the user’s journey with your product.

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Segment your users based on goals

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Dividing your users into groups based on what they want to achieve can make your onboarding process more effective. This approach helps you give each user the most relevant information and guidance, which is very likely to increase engagement and improve future adoption rates. 

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How to segment users:

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Real-world example: VideoAsk

\n\n\n\nVideoask startup screen\n\n\n\n

VideoAsk, a video survey platform, segments new users by asking them if they want to recruit talent or conduct research to understand their audience better. Then, based on the answer, it shows different features and tutorials. This approach ensures each user sees the most relevant parts of the product first. 

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Remember to regularly review and update your segments as you learn more about your users and how they use your product.

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Utilize essential UX patterns 

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When designing your onboarding experience, you must use the right UX patterns to guide users effectively. These patterns help users quickly understand your product and its value.

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For example, interactive walkthroughs and product tours are excellent ways to introduce new users to your product’s key features. They provide a virtual guide, reducing friction and improving understanding. When creating these, keep them concise and focused on core features. Use progress indicators to set expectations, and always allow users to exit or skip if they prefer.

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An excellent example of this is the onboarding process of Asana, which allows new users to customize their projects from the get-go. 

\n\n\n\nAsana onboarding process\n\n\n\n

Tooltips and hotspots are another way of providing contextual guidance as users explore your interface. They draw attention to specific elements and explain functionality without disrupting the user’s workflow. 

\n\n\n\nTooltips with Asana\n\n\n\n

When using tooltips, keep the copy clear and actionable. Use them sparingly to avoid overwhelming users, and make sure they’re easy to dismiss.

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Next, we have onboarding checklists and progress bars. These are effective tools for breaking down key setup tasks into manageable steps. They motivate users by gamifying the experience and providing a sense of accomplishment. When creating checklists, prioritize 3-5 key actions that deliver immediate value. Use clear, action-oriented microcopy, and celebrate when users complete all steps.

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Finally, you need to add a resource center where users can self-serve their education and resolve issues independently, significantly reducing support costs. 

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When setting up a resource center, organize content by topic and format. Make search functionality prominent and gather feedback to identify content gaps.

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Remember, the goal of these UX patterns is to help users understand and derive value from your product as quickly as possible. Each pattern serves a specific purpose, so choose the ones that best fit your product and user needs. Regularly test and refine these elements based on user feedback and behavior to continually improve your onboarding experience.

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Ensure onboarding highlights value

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When designing your onboarding process, focus on demonstrating how your product solves users’ problems and improves their lives. This approach helps users quickly realize the benefits of your product, increasing the likelihood they’ll continue using it.

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One key strategy is to guide users to their “Aha!” moment as quickly as possible. This is the point where they truly grasp the value of your product. To achieve this:

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For example, Canva, a graphic design platform, immediately shows users a gallery of templates they can use. This instantly demonstrates the product’s value by showing how easily users can create professional designs.

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How to facilitate setup and help users achieve quick payoffs

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Let’s face it: nobody likes a complicated setup process. The quicker users can get started and see results, the more likely they are to stick around. So, how do we make this happen?

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First up, let’s talk about making setup a breeze:

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Okay, but how can you create those quick payoffs? The answer is simple: don’t make users guess why your product is great – show them! During onboarding, focus on showcasing immediate benefits. For example:

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The key is to connect your product’s features directly to the user’s needs or problems. Say something like, “See how easy it is to track your team’s progress?” or “Look at that – you’ve just planned your whole week’s meals in under 5 minutes!“

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Give users some easy victories right off the bat. These quick wins should be simple tasks that pack a punch in showing your product’s value. For instance, in a photo editing app, you can let users apply a one-click filter that dramatically improves their photo.

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Finally, use what you know about your users to point them toward features they’ll love. This could be based on info they provided during sign-up or actions they’ve taken in the app. For example, if a user said they’re interested in running, a fitness app could highlight its running tracking features first.

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These personalized touches make users feel understood and help them get more out of your product faster. For more information, check out our guide on user experience personalization.

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Drive users toward key actions

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Guiding users to perform key actions is crucial for ensuring they get the most value from your product quickly. These actions are the core activities that demonstrate your product’s usefulness and encourage continued engagement.

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To effectively drive users toward key actions:

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Consider using gamification elements like progress bars or achievements to motivate users. For example, LinkedIn encourages profile completion by showing a progress meter and suggesting the next steps.

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Personalization can make your guidance more effective. Use data from the sign-up process or initial interactions to tailor the key actions you suggest to each user.

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While guiding users is important, you also have to provide options for more exploratory or experienced users. Include easily accessible “skip” or “learn more” options in your onboarding flow.

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Remember to measure the completion rate of these key actions. This data can help you refine your onboarding process and identify any stumbling blocks users might be encountering.

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By focusing on driving users toward key actions, you help them experience your product’s value quickly, increasing the likelihood of long-term engagement and success.

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How to measure and optimize user onboarding

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To ensure your onboarding process is effective, you need to measure its performance and continuously optimize it. This involves tracking specific metrics and collecting user feedback. Let’s explore the key metrics to track and how to collect valuable data.

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Key metrics to track

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How to collect data

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To gather the necessary data for these metrics, consider the following methods:

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Remember, the goal of collecting this data is to continually improve your onboarding process. Regularly review your metrics and user feedback to identify areas for optimization. Look for patterns in user behavior and feedback that suggest where improvements can be made.

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For example, if you notice a high drop-off rate at a particular step in your onboarding process, investigate why users might be struggling at that point. Are the instructions unclear? Is the step too complex? Use this insight to refine and simplify that part of the process.

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Integrate Gravatar to improve your onboarding experience

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So, we’ve covered a lot about making your onboarding process better. Remember, it’s all about keeping things simple, personal, and valuable for your users.

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Now, here’s where Gravatar comes in handy. By using Gravatar in your onboarding:

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It’s a win-win: users save time, and you get useful info to make their experience even better.

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Want to give it a shot? Head over to our developer documents and see how you can add Gravatar to your onboarding. It’s a simple way to make a big difference in how users start with your product.

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Starting October 1st, 2024, WordPress.org will roll out new security measures aimed at enhancing the safety of accounts with commit access to plugins and themes. This was announced by the Automattic-sponsored developer Dion Hulse.

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Mandatory Two-Factor Authentication

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Beginning next month, WordPress.org will make two-factor authentication (2FA) mandatory for all plugin and theme authors. Authors can configure 2FA by visiting their WordPress.org profiles, and the platform has already started prompting them to do so. 

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Dion Hulse emphasized the importance of securely storing backup codes, as losing access to both 2FA methods and backup codes could complicate account recovery.

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SVN Passwords for Commit Access

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WordPress.org will also introduce SVN passwords for committing changes to plugins and themes. This feature separates commit access from the main WordPress.org account credentials, offering an extra layer of security. Authors can generate SVN passwords through their profiles, ensuring that their main account passwords are protected. Those using deployment scripts, like GitHub Actions, will need to update their stored passwords with these new SVN credentials.

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For those wondering why the Plugin Review Team is not using 2FA with SVN, Dion explained, “Due to technical limitations, 2FA cannot be applied to our existing code repositories, that’s why we’ve chosen to secure WordPress.org code through a combination of account-level two-factor authentication, high-entropy SVN passwords, and other deploy-time security features (such as  Release Confirmations).”

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For more information, authors can refer to the guides on Configuring Two-Factor Authentication and Subversion Access and Chris Christoff’s post on Keeping Your Plugin Committer Accounts Secure

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Community Reaction 

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The community has reacted positively to these changes, with some expressing that these updates were long overdue. “At least we were earlier than someone stepping on Mars, ” joked developer Toma Todua.

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Recently, the WordPress Plugin Team has ramped up efforts to enhance platform security. In June, they temporarily halted plugin releases and forced all plugin authors to reset their passwords after five WordPress.org user accounts were compromised.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 06 Sep 2024 20:12:50 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:18;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:51:"WPTavern: Key Insights From WooCommerce Survey 2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=161147";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:62:"https://wptavern.com/key-insights-from-woocommerce-survey-2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3340:"

WooCommerce has unveiled the results of its 2024 summer survey, shedding light on how store owners, developers, and partners gear up for Black Friday Cyber Monday (BFCM) and the holiday shopping rush.

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Here are the key takeaways from the survey:

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BFCM Sales Account for a Major Share of Annual Revenue

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BFCM plays a crucial role for online merchants, contributing to approximately 30%-50% of their yearly sales. The survey revealed that 66% of stores reported increased sales during the holiday season, highlighting its significance for businesses. In fact, for some stores, up to 50% of their annual revenue comes from this period alone.

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Stores & Early Planning

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Larger stores with annual revenues of $250K+ are 12% more likely to begin preparations early. In total, 81% of stores actively plan for BFCM promotions.

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Preparation Tactics & Strategies

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26% of stores planned to increase inventory as their primary preparation strategy. This was followed by marketing, promotions, and website optimization.

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When it comes to marketing channels:

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For the 2024 holiday season, 34% of stores are adjusting their strategies, focusing on:

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Multi-Channel Sales

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The survey also noted that 67% of stores sell through multiple channels, including physical locations and online marketplaces. Specifically, 11% of stores sell on Amazon, 8% sell on Etsy and 6% sell on eBay.

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Customer Engagement & Analytics

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A significant 91% of stores use analytics tools like Google Analytics, WooCommerce Analytics Dashboard, and Meteorik to evaluate campaign performance. Despite the busy season, 89% of stores do not implement a special refund or return policy 

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Woo’s Chief Marketing Officer, Tamara Niesen, has shared more insights on the survey results on the WooCommerce blog.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 06 Sep 2024 17:03:30 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:19;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:81:"WPTavern: #135 – Jonathan Bossenger on Enhancing WordPress Learning Experiences";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:48:"https://wptavern.com/?post_type=podcast&p=160816";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:95:"https://wptavern.com/podcast/135-jonathan-bossenger-on-enhancing-wordpress-learning-experiences";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:65453:"Transcript
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[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.

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Jukebox is a podcast, which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, enhancing WordPress learning experiences.

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If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast, player of choice. Or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players.

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If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.

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So on the podcast today, we have Jonathan Bossenger. Jonathan based in Cape town, South Africa, has been an integral part of the WordPress community for nearly a decade. Transitioning from software development to web, and then WordPress development, he found his passion in education.

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Since attending his first word camp in 2015, he has focused on creating educational content for WordPress developers. Now employed at Automattic as a developer educator, he contributes to the Learn platform, helping to train and guide new developers in the WordPress ecosystem.

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He’s on the podcast today to explain some of the ways that you can learn WordPress with up to date, freely available content.

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We discuss the goal of making WordPress learning accessible globally, especially for those who can’t afford expensive courses.

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The discussion gets into the transformative potential of the Learn WordPress platform, especially in the era of Playground, which will enable interactive coding practice without the need for external tools. Jonathan sees this as a game changer for web agencies, providing a streamlined training resource for new developers and conserving valuable time and resources.

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We cover Jonathan’s journey from software developer to developer educator, supported by his former employer, Castos. He shares the challenges of keeping educational content current amidst WordPress’s rapid evolution, and the importance of staying updated with WordPress core developments.

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The conversation also touches on the structured learning pathways, designed to guide learners from beginner to advanced levels. Segmented into user designer and developer categories.

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The professionalism of WordPress projects like Learn, and the essential role of contributors in translating and internationalising content to reach a broader audience ,comes under the microscope as well. And Jonathan reflects upon the dynamic nature of open source communities, stressing the need for decisive leadership in software development decisions from time to time.

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Towards the end, we talk about the many ways that you can assist the Learn project, and there are many more ways than you might imagine.

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If you’re curious about how people learn about WordPress, and how you can be a part of that project, this episode is for you.

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If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well.

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And so without further delay, I bring you Jonathan Bossenger.

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I am joined on the podcast today, once more by Jonathan Bossenger. Hey, Jonathan.

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[00:03:59] Jonathan Bossenger: Hello, I’m back.

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[00:04:01] Nathan Wrigley: Thank you so much for coming on the podcast today. We’re going to be talking about a really important subject, and a subject which I think is getting more importance. We can get into the politics or what have you of that in a moment.

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Before we begin the conversation all about Learn, and what’s going on over there, Jonathan, for those people who don’t know who you are, do you want to just give us your brief potted history? Maybe your current job, and your history with WordPress and so on?

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[00:04:24] Jonathan Bossenger: Sure. So for those who don’t know, my name is Jonathan Bossenger. I live in Cape Town in South Africa, which is the country right at the tip of Africa. I have been involved in the WordPress community now for about nine years. I went to my first WordCamp in Cape Town in 2015, and I am a web developer, originally a software developer, then a web developer, then a WordPress developer.

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And I’m now transitioned to this wonderful new thing that I call, or at least people call developer educator. I’m currently employed at Automattic, I’m sponsored to work full-time with the WordPress training team, and my job is basically creating educational content for WordPress developers. So everything that is on Learn, that has to do with WordPress development, I have got some hand in somewhere there.

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[00:05:05] Nathan Wrigley: Was this a pivot that you kind of had as part of your north star five or six years ago, or is this very much an evolution that kind of happened to you without it meaning to be the case?

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[00:05:16] Jonathan Bossenger: I did pivot from software development to developer education kind of organically, but also with a little bit of support. You’ll appreciate the story, Nathan. So as you will know, I was working at Castos for a number of years. I was the initial developer that Craig hired when we first kicked Castos off. I became lead developer as the company grew.

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And in conversations that I had with Craig, as my CEO, as the company grew, and as we run about the time the TinySeed thing happened and Craig had some money that he could spend to grow the team and all those things. He sat me down and he said to me, right, what does the future look like for you? As the company grows, we’ve got potential to get big, what does the future look like?

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And he said the word engineering manager, and the term CTO came up, and I realised in those conversations that that was not what I wanted to be doing. As much as I enjoyed developing software, I’m not great at leading people. I have a very short temper, I struggle to lead properly, and part of it is also just I’ve never had good experience under other good leaders, and that was part of my journey.

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But what I really do enjoy doing, and you’ll appreciate this, I enjoy educating folks about content, about things, about GPL, about whatever. And I really enjoy teaching other developers, mentoring them, guiding them through a journey. And at the time I shared this information with Craig, he said to me, well, funnily enough there’s this role at Delicious Brains. I’m sure you’ll know Delicious Brains, WP Migrate, and all those plugins. And they were looking for specifically a developer educator.

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And I sat on that job posting for about a year and a half before I eventually applied. But that was the sort of transition of that process, going from full-time software developer to developer educator. And that process is what landed me up where I am today because I enjoy teaching WordPress, I enjoy teaching WordPress development. I discovered the training team through a series of events. And so when the role, when the position became available to do this full time, I grabbed it with both hands, and that’s where I am now.

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[00:07:04] Nathan Wrigley: So you are an Automattician, you work for Automattic now, yeah. And you are a hundred percent on creating educational materials, that is all that you are involved in?

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[00:07:13] Jonathan Bossenger: That is what my role is within the company, but I also do jump in here and there all over the place because I am a full-time volunteer, if you will, I’m a lifelong volunteer. So I do try and get involved with Core wherever I can. I try and help with the docs wherever I can because the docs, especially the developer docs, they inform a lot of my content that we create for Learn.

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So if I find issues in the docs, I’ll try and update those. After about a year and a half of pestering folks, eventually they gave me access to the docs, and I can just make whatever changes I need to. And I do treat that with a lot of respect, and I only make changes that I think are really obvious. Or I check with folks first and make sure that those changes make sense.

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But my employment at Automattic is specifically to work with the training team, to help drive the Learn WordPress platform forward, primarily creating content, helping with the platform, helping with the code base. Bringing in other collaborators, working with other collaborators, supporting them, and just helping to make Learn WordPress the best place to learn about WordPress.

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[00:08:07] Nathan Wrigley: Yeah, nice. I guess if you have the calling to be an educator, and some people do and some people don’t, I know plenty of people who really enjoy the work that they do as educators, be it of children, online, or what have you. If you have that calling, it is profoundly meaningful, isn’t it? If you have that in you, that you wish to educate other people, I think there’s a deep sense of satisfaction and meaning that comes from that, and significance that comes from that. So I hope it’s fulfilling you on that level.

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But also, interesting in the bit that you just said, you’re dipping in and out. Because I guess, if you are going to be teaching people about WordPress, and given what Learn covers, and we’ll get into all of that, you can’t become de-skilled, can you? It’s not like you could sit making courses five years from now, without being absolutely knee deep in the weeds of the project as a whole, because won’t know what’s going on. You won’t know what to make courses about. You won’t understand the new UI that’s coming down the pike, and all of that kind of thing. So I guess the two things go hand in hand, you have to keep up to date.

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[00:09:05] Jonathan Bossenger: Absolutely. I have learned more about WordPress Core in the last two years that I’ve been teaching it, than I ever have in the nine years before that I was using it and building on top of it.

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There’s that very common saying about, to really understand a topic, teach it. Because you can only teach someone something if you really understand. And so I am challenged even with some of the older stuff. I was doing a series of lessons recently about how to extend user capabilities, and I went down a massive rabbit hole about how this all actually works. I’ve used it in the past as a plugin developer when I was working at Castos, and for projects and whatever. I’ve assigned capabilities, I’ve created custom capabilities, but I’ve never understood how they really just work. I’ve just gone, yeah, they work, and I’ve moved on with my life.

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Now I have to understand deeply how they work, before I can teach somebody. So this is the interesting thing about WordPress is there is so much to learn. There is so much historical information, there is so much in Core that will continue forever, that there is to learn. And then as you say, there’s so much new stuff coming in.

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The new stuff is a whole topic on its own, and we’ll definitely chat about that in a second. But yeah, there’s just so much to learn and to then teach that I feel like, I’ve always said I’ve never been the best developer, there are folks out there who are way better developers than I am, there are architects and whatever else. But I’ve always had this desire to share knowledge and teach others.

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And so now I get the best of both worlds. I get to dive into Core, I get to dig into the code, I get to understand how it works. I get to find bugs and report them if something’s wonky while I’m preparing a lesson. And then I get to share that with others, and help them figure out how this stuff all works, I do all the fumbling, and then I present the lesson, and off they go.

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[00:10:39] Nathan Wrigley: With the kind of teaching that you do, so I have several friends in the real world who live close to me who teach children in schools. And the feedback there is immediate, you teach the content, and then you’re either staring a bunch of happy faces, or there’s confusion on the face, and so you realise, okay, I pitched that incorrectly. The whole online content thing, I don’t understand how the feedback works there.

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But also, we spoke about it being a meaningful thing, and I think probably if you’re a classroom teacher, the meaning is the faces. You know, you see the impression that you are having on the children. You can see that, okay, that child who didn’t get that yesterday now gets it, and there’s that it immediate feedback loop, which must be beautiful. But what does that look like for online content? How do you even get feedback about, okay, that worked, or that was good, or no, redo that? How does that happen?

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[00:11:26] Jonathan Bossenger: There’s a couple of ways that does happen for me at least. The one way is that we have got feedback processes in our content on Learn WordPress. So there is a feedback form linked at the bottom of most lessons. The end of every course we’re implementing a feedback survey. But we also do things that allow more direct feedback.

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So something that we kicked off last year for the first time, we ran one last year, we are planning on running two this year, we just finished the first one, was this concept of a in-person course cohort. So we take a series of content, and then we invite learners to come along on a journey.

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It’s asynchronous communication, but then we, once a week we have a synchronous call where everybody who’s available gets together, and we chat through the content. And in those spaces I get to interact with the students directly. I get to see the successes. I get to see the difficulties and try and help them with the difficulties.

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I also get to see the students, or the learners, helping each other out. And so in all of those spaces I get that sort of reinforce, okay, wow, this is working, this isn’t working, seeing this successful, that kind of thing.

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But then also, interestingly, with the way we create content, we have a review process. So when a new lesson is ready to be published, we will upload it to the GitHub issue, we manage everything in GitHub. We’ll upload it to the GitHub issue, and then we will ask members of the training team to review the content. And so they’re basically getting like a preview of the content before it gets published live.

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And a lot of the folks who do the reviews are subject matter experts in that area. So if it’s a thing about developing a plugin, or developing a block, or whatever. It’ll be block developers, and plugin developers, and theme developers who review the content. And they will give you direct feedback as well. And they will say, oh, this works, ooh, I learned this today. And so you’ll get those little nuggets here and there.

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So I have a lot of great feedback. I’d love to get more, and we’re working on processes to get more, and more, and more feedback. Because the more interactions we can have with learners, the more we can see what works and what doesn’t. And that’s definitely a big part of the whole redesign, and the relaunch that we’ve been working on, is creating spaces for that feedback.

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[00:13:18] Nathan Wrigley: Nice. Let’s get into the content itself. So it occurs to me that we’ve got this far into the episode and we haven’t actually mentioned the URL, which is a bit remiss. So head to learn.wordpress.org, and from there you can go in all sorts of directions, and you’ll be able to see that. The UI may change, it has undergone some changes recently as well.

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But in an ideal world, we’d go to that website, and we would have any question about WordPress, and we would find the answer. That would be a utopia, some sort of crazy universe that we don’t live in, where everything that we could possibly want, there’s a piece of content which will address that question.

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Of course, that’s not the reality. You have to pick and choose your subjects. At this moment in history, we’re in July 2024, how are those decisions made? How do you make the decision, okay, this is the next tranche of content that we’re going to make? Ignore what you’ve already got. How are you making decisions about what comes next?

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[00:14:12] Jonathan Bossenger: So that is very much driven by the learners themselves. And you mentioned about ignore the content you’ve got, but the content that we’ve got is actually very important to think about because it informed where we are currently. So at the end of, I think it was the end of 2021, or 2022, I can’t remember exactly what year, but the training team, so the WordPress training team, these are the folks that are similar to the Core team, or the Meta team, we all know those teams in Slack, and all the different teams on the Make Blogs. The training team is the team that focuses on everything on Learn WordPress.

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They did a individual learner feedback survey. They tried to reach all folks who have accessed Learn content since its inception in 2020. And they said, give us your feedback. What is working, what is not working? And the biggest piece of feedback we got out of that learner survey was more structured learning pathways.

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At that stage, the content was very scattershot. We were creating the content that we thought was good, so when I joined Automattic as a full-time sponsored contributor, and I looked at the developer focused content there, I went, well, there’s nothing about WordPress hooks. That’s probably one of the first things that you need to learn about if you’re going to develop with WordPress. So I created a series of lessons on WordPress hooks.

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And then I went, well, what is the next thing I want to create? There was no structure, there was no plan. And so learning pathways became the thing that folks wanted the most. So that’s what we’re focusing on right now.

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[00:15:31] Nathan Wrigley: Could you just clear up what pathways means? Because I suspect it might be a word which isn’t entirely familiar to everybody.

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[00:15:37] Jonathan Bossenger: A hundred percent. And I didn’t know what a learning pathway was before I got started, to be honest. But in our scope, in our space, when we talk about a learning pathway, we mean a specifically structured series of modules and lessons that take you from point 1 to point 5, for example.

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We defined a series of learning pathways, the first are all user focused. So we have a beginner user learning pathway, and it’s basically the introduction to WordPress. You’ve never used WordPress before. What are pages? What are posts? How do I set the homepage instead of the blog home? All those kind of beginner situations. So you can go from knowing nothing about WordPress, to having a pretty good idea about how WordPress works, and you can put your site together.

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Then we have the next level which is, now you understand how WordPress works, now how do we go deeper? Maybe, how do themes work? How do themes get installed, and how do they work within your WordPress sites, or plugins, or those kind of things? How you can build forms. What options you have. What are plugins, and where do I find them? And those kind of questions.

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And then for the developer side we had a similar thing, we said, right, let’s imagine somebody who’s now gone through all the user learning pathways, and they can use WordPress successfully, but now they want to go a step further. They want to start customising WordPress beyond what the no code tools allow. How do they start?

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Well, they first need to start and understand what HTML, CSS, PHP and MySQL are, and JavaScript, and we need to give them an introduction to that. So we kind of, we define these learning pathways as a structured way of progressing from point A to point Z, say, within a specific realm. Be it user, designer. And we specifically isolated user, designer and developer, because those were kind of our, what we saw as our three big user stories, if you will.

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[00:17:12] Nathan Wrigley: So the pathways are kind of structured content. You begin at, if you like, lesson one, and you go through 3, 4, 5, 6, all the way up to 20 or what have you. And so, when you come out of that, at the end, you’ve acquired a body of learning. It feels like an LMS, a learning management system is kind of how it’s all held together.

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So you log into the UI, you can see that you’ve completed this lesson, you’re up to lesson five, okay, clearly lesson six comes next. And if you complete one pathway, is there some intention that one pathway will then lead to another pathway, if you like? So if you complete the beginner bit, then a logical step would be to go to this next pathway, so that everything is sort of like a big spider web.

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[00:17:52] Jonathan Bossenger: Exactly that. So, for example, if we think about it, let’s go to brand new user, they come in, they start with the beginner user pathway. They finish that. Then from there, do they want to go further into the user side of things, and there’s a link to the next level pathway, and they can go through that. Or do they want to get into development? And then that links them to the beginner developer learning pathway. So depending on what type of scenario they have, they can then choose to go from there.

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And then additionally, if I just focus on, let’s say the beginner developer learning pathway. So in the beginner developer learning pathway we introduce the concepts of the web languages, and web servers, and all that kind of thing. And then we talk about an introduction to plugins. And at the end of the plugins module, well, what if they want to go further into plugin development? Then there will be a plugin developer learning pathway. And that’s all focusing on plugin developments, and all the things you would need to learn for plugin development.

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Let’s say they don’t want to do that, they continue along beginner developer. The next one, actually it’s the other way around, it’s theme first, then plugin. So they do theme, then plugin. At the end of the theme module, what if they want to go deeper into themes? Then there’s a link to the theme developer learning pathway. So they could either carry on with beginner, and just wrap that up, and get a broad understanding of sort of WordPress development, or they could choose to dive in deeper. And once they finished, for example, theme developer, they could come back, and then go through plugin developer.

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We do envision, as you say, the sort of spider web. At the moment, everything is very one lane. So it’s sort of beginner user, intermediate user, advanced user. The same for developer, the same for designer. But once all this content is created, then we can start thinking about how, sort of getting an idea of where people go and what they want to learn, and trying to tie these things in together so that, whichever path they take, there’s content for them to get to an eventual goal.

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[00:19:22] Nathan Wrigley: You mentioned earlier that there were real world conversations that you had. So i’ll just use the word Zoom for want of a better word. So you get on a Zoom call once a month. Do they fit into these learning pathways? So, for example, if I was to join the, oh I don’t know, the beginner WordPress one. I’m absolutely new to WordPress, I just want learn how to install it, and what a post is, and what a page is, and all of that kind of stuff. Is there any kind of Zoom call for that, or are we on our own? Does every pathway have its sort of dedicated time, or is it just all the pathways on the Zoom call at the same moment? How does that all work?

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[00:19:54] Jonathan Bossenger: So as I mentioned, the course cohorts, the Zoom calls, they’re something that’s very new that we’ve kind of started experimenting with. So the first one we ran, I basically, I created a separate course for it, because we were doing it over a period of six weeks, so one call per week. So we essentially had to have enough content for somebody to kind of work on on a week by week basis.

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We also had to think about, well, how much time do folks actually have after their day jobs and whatever else to work on this content? So we tried to make sure that what they were working on could be done within about two to three hours. So they could do it on a Saturday morning if they’re working a day job, or an evening or whatever the case is. And so we created a separate course for that to work through. Work out the kinks, figure out how it’s all going to work.

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The ultimate goal is to actually, with the next time we do a course cohort, is to actually take the folks through a set of modules in a specific learning pathway. So what I’m envisioning for, and because I’m focused on developers, what I’m envisioning for my next course cohort is to take, and I know you shared the beginner developer learning pathway in a previous podcast. But to take folks through maybe the first six, possibly six modules, because I think there’s 12 in total.

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The first six modules of the beginner developer learning pathway, which will cover an introduction to WordPress, and web servers, and how it works. The five programming languages. An introduction to plugins, themes, and blocks. So that’ll give them a good base, a good foundation to start from.

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And then from there, if they choose to continue along that pathway on their own, they’re more than welcome to. But then what I would like to be able to do is, the next time we run a course cohort, I invite those folks back for part two. And we then take them on the next six, and we take them through that process. So that’s kind of what I’m envisioning.

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And it’s going to kind of be interesting to manage because eventually I’m going to be in a situation where I’m running one cohort for the first six and one cohort for the second six, because the previous first six are coming back for the second six, and I’m going to be cycling around like that. So I’m going to need folks to help me facilitate those, I can’t just do it all myself. And that’s part of what we do as well. But that’s kind of the idea.

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[00:21:47] Nathan Wrigley: That’s a nice endeavor, isn’t it? So almost recycling the knowledge through the people that been through the program. So the beginners of yesteryear are the ones who are training the beginnings of next year, if you know what I mean. Yeah, that’s really nice. Yeah, this lovely sort of feedback loop. That’s wonderful.

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[00:22:01] Jonathan Bossenger: And we actually had someone, sorry to interrupt you, we actually someone from the last cohort who actually has stepped up and said he would like to help facilitate the next one. So I’m hoping to invite him along for the next one that we kick off, so that he can maybe facilitate that and I can be more in a support role, so that he can then continue along. So that’s hopefully where this goes.

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[00:22:20] Nathan Wrigley: We have a lot of commercial courses online. You don’t have to Google too much to discover that there’s dozens probably, maybe hundreds, I don’t know, of courses online where this is the person’s job, if you like. They sell the course, you pay for access for a period of time, you use an LMS and what have you.

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And so in that way you have this intuition, I guess that, okay, I’ve paid for it, hopefully it’s going to be updated and rah, rah, rah. But this, we should have pointed out probably before, there’s no cost to any of this to the end user. How does that work? Obviously there’s a lot of volunteer work, you are an Automattician so you are seconded to do this work. How does it all, I mean, it can’t be free, it can be free at the point of use, but it can’t be free to create. How does it afford to exist? How can that be?

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[00:23:03] Jonathan Bossenger: I mean it’s as simple as Five for the Future. And I’ve publicly said this. When I joined Automattic I went and checked, and 5% of Automattic staff are working on WordPress Core. So Automattic puts its money where its mouth is. And the great thing about that is that, by doing that we make the learning content as free and open source as the software itself.

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And I want to just say this upfront, I have a great love and respect for anybody creating educational content for any kind of product, service, whatever, on their own. It is not something I could do. I am very fortunate that I get paid a regular salary to do this. And a few people have said to me, you could probably earn so much more if you did this on your own. And they’re probably right, but it’s just not within my brain space to be able to do that.

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So I have great respect for folks who can do this on their own and make a living out of it. And I love the fact that all these options exist because what I teach, and what someone like Fränk Klein, or Nyasha Green, they’re all folks who have got courses online that are either free or paid. What they teach and what I teach are all from our subjective viewpoint. So it’s based on our experiences, based on our knowledge.

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So I encourage folks to try out these different courses if they can afford to do them, because you’re going to get pieces of information that you wouldn’t get from someone like myself, because of different levels of experience, different backgrounds, different interests, whatever. But what I want to be able to do is I want to be able to make it possible so that folks who can’t afford to learn these things, students, folks in third world countries, can go online and get something. That’s my goal.

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If they come to Learn WordPress, and they learn the basics, and then they go off and learn and pay for another course because they get hired a job, and that job pays for them to learn somewhere else, I am happy. Because ultimately that is the goal of democratising something. You know, we democratise publishing by building this open source software, and making it possible for companies to earn money off it. So I want to democratise WordPress learning and make it possible for folks to learn what they need to do to get a job, and then be able to pay for other courses and increase their learning that way.

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[00:25:06] Nathan Wrigley: I think lucky is the wrong word, but when I was going through on another podcast that I do, when I was just explaining that some of these courses were coming around, you know, the introduction to WordPress course, and the developer course and what have you that have dropped in the last few months. I just felt an enormous sense of, oh I don’t know, privilege or luck that that’s all there. That anybody on the planet who has the capacity to connect to the internet, does have the capacity to learn WordPress completely for free.

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And as you said, you may go off in different directions, and Learn is bound to the WordPress project itself, you know, it’s not going to explore this page builder, or that page builder because that’s out of the bounds. But what a privilege to just roll into web development as a project, you know, maybe it’s a hobby at the moment, and find a bunch of really credible resources online, and then think to yourself, okay, where’s the checkout? There’s no checkout. It’s just completely for free. And that is, that’s miraculous, frankly. And it could not have been that way, but it is.

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[00:26:07] Jonathan Bossenger: It is, absolutely. And the way I always look at this is, you talk about other page builders, and let’s talk about other plugins, and other themes, and whatever the case may be. We talk about perfect utopias. What I would love to see is a world where agency X, you know, Human Made, all these web agencies, I’m just mentioning names, XWP, 10up, all of those. They’ve got new developers coming in, junior developers coming in, and instead of them having to build, hire somebody, or pay somebody to make content for internal training, they can just link them off to Learn WordPress.

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And then those folks can go through the training and then be productive members of that team. And then that person who’s creating the content can do something else for the company, can create other content that the company needs, as opposed to having to recreate this educational content all the time.

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We’ve had conversations with hosting companies. You know, hosting companies, they have video editors who have to both create educational videos for customers, but also promotional videos and all that to grow the company. Wouldn’t it be great if they could just focus on their promotional videos and grow the company, and send customers links to Learn WordPress? They don’t even have to send them links to Learn WordPress, it’s as open source as the software. So everything we release is creative commons essentially, because that’s the text video version of open source software.

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So if they want to include it in their customer support portals, all of our videos are on YouTube, so folks could link to it from YouTube if they want to. Imagine how much opportunity it creates for them to use those folks for other things, for growing the business, for customer interactions, or whatever the case may be. As opposed to having to recreate the wheel every time, because every hosting company needs to create support videos. Every hosting company needs to create a, this is pages, this is posts, blah, blah, blah.

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[00:27:38] Nathan Wrigley: That’s a really nice idea. I’m going to go off piste for just a moment, and I don’t want to go down this alley particularly, but also, if you go to some of the courses, I’m going to coin a phrase, they are Playgroundable. You can click a button, the button at the moment says, practice with WordPress Playground. And if you’re not familiar with that button, just go and click it and hold your breath for about two seconds.

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You’ll basically get a functioning website inside the browser with the course content there, all of the bits and pieces that are mentioned. So that impediment, even the impediment of, okay, go download something like Local. Install WordPress. Now do this, do that. Make sure these settings are all configured. Even that headache is gone, and that is just utterly remarkable. I don’t know if you want to just quickly get into that, but how amazing is that?

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[00:28:23] Jonathan Bossenger: Absolutely. Matt said this at his summer update, pay attention to Playground. So I just want to mention, you talk about the practice with WordPress Playground button. That button doesn’t yet load up the Playground instance with all the course content. But there’s currently a conversation that I’m actively involved in, and have been for the last few weeks, where we’re going to make that possible.

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So I am able to load up the code example, for example, of the lesson that I’m working on in a Playground block inside the lesson. And folks can physically code inside the window and see the changes on the preview. And then there’s a button where you can open that in a new tab and it goes full screen in your laptop, or your computer, or whatever. And you can just live code it there, see the changes, see what breaks, see the debug output. And then there’s a button to download that code to your machine so that you can upload it to GitHub or wherever you want to.

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Playground is going to change the way we teach WordPress to folks, and I can’t wait for it to be, it’s like 99% there. There’s a few tweaks we’re busy making to get it there. There’s also quite a bit of work we’ve been working on with accessibility of Playground. You probably know Alex Stein, he’s been helping us test that, so massive thanks to him, so that there’s no accessibility issues. So yes, when the relaunch happens at the end of this month, beginning of this month, I’m hoping that that’s all going to be in place. And then as you’re sitting there reading through the lesson or watching the video, and you want to try this out, as you say, you click a button, it opens a tab, and you just code, and you just see it do its thing.

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[00:29:41] Nathan Wrigley: It’s properly profound. I remember when I first saw Playground, I actually didn’t make the mental leap to what it could do. To be honest, I’m not sure many people did. Adam Zielinski did. The rest of us were sort of caught short a little bit, but I thought, oh, that’s novel, that’s interesting. But it feels to me as if the education piece, not just tied to WordPress, but in schools, in universities, in colleges, that seems to be one of the most useful things. You know, that ability to, okay, we want to teach you something, okay, you want all the resources, click that button, there they are, right there. And it’ll be fascinating to see how that goes.

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[00:30:14] Jonathan Bossenger: Very quickly, before we wrap this up, I just want to share a story. I remember at a previous WordCamp in Cape Town we did a kids camp. And all we wanted to do was teach kids what WordPress is and how you use it. We spent the whole morning just getting them to install a local development environment and getting a WordPress install set up. So that’s half a day lost. Now you don’t have that half a day. You just dive straight in, so yeah.

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[00:30:33] Nathan Wrigley: And also probably the interest as well. You know, you’ll have lost a few kids along the way.

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[00:30:37] Jonathan Bossenger: We did. Half of them lost it halfway through.

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[00:30:39] Nathan Wrigley: Yeah. Anyway, so keep your eye on Playground, and also I’ll link to the episode that I did with Adam Zielinski. The problem with that episode is it goes out of date like in a heart beat because everything’s changing so quick. Which actually leads me nicely to that question in terms of Learn. Because in the last five, six years, WordPress has changed phenomenally, but it feels like that pace of change, especially in the last year, has gone even more critical.

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The UI is about to change entirely for massive part, well, in fact has in many ways, but is about to undergo major changes. How do you keep up with all of this? And I mean obviously you do it by doing the work, but that must be a constant kind of thorn in the side of a project like Learn, because you release a piece of content and then six weeks later, oh okay, that no longer works, we’ve got to go back. So it must be this constant cycle of check that it’s still working, okay, remake the videos, try to slot it in somewhere, make sure all the links are working.

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[00:31:38] Jonathan Bossenger: I will say that this is one area where the learning pathways sort of project that we have now, and the learning pathway itself is essentially just a course in an LMS. And I think you mentioned this in the last podcast, we’re using Sensei underneath. But it’s just a really big course. In the past we’ve had courses which were like four or five lessons and that was the course. Now we’re talking about 50 lessons or whatever, broken down into modules with activities.

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But structurally it’s just a course. It’s nothing special, but it’s a course with a very specific goal. And so one of the things that we try and do is we try and isolate specific topics within each module, and then within each lesson with each module, we try and isolate even further.

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My experience has been that a lot of what I’m teaching is foundational software development within WordPress, which doesn’t really change much. That having been said, there’s a contributor that I’ve been working with, Cynthia Norman, you might know her, she’s from Canada. She recently won the Kim Parsell Memorial Scholarship to WordCamp US. She has been working with me on the theme developer learning pathway.

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And in the process of that thing, so we started working on that at about the beginning of this year. And in the process of that, we had a number of things pop up here and there that have changed. My general attitude about these things, and this might be because I’m a developer primarily, an educator second to that. But my general attitude about these things is that, even though something has changed, the core content is still useful.

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Yes, it does require you to maybe overlook some UI change. Maybe a button is a different text, or it’s in a place, or whatever. But underneath it all, it’s all more or less the same. My colleague Wes, also an Automattician, also sponsored to work with the training team, focusing on the user facing side, he has a much harder time, because things change a lot more drastically for him than what they do for me. But his advantage there is his courses, his learning pathways are a little bit shorter than mine because there’s not so much in depth technical knowledge that he needs to present.

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So yes, it is a realistic thing. It’s a conversation we have many, many, many, times, and we’ve kind of settled on, we will fix it in post, if you will. So we wait for somebody, as much as we can, we wait for somebody to report the issue and then we fix it when it’s reported. That might seem a little bit silly to some folks, but ultimately that’s our advantage with the fact that we don’t rely on the income of the sale of these courses to be able to get folks learning them. So if it’s not super, super up to date, it’s not the end of the world really.

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And that’s where I say I respect folks who are having to keep super, super up to date, because if they don’t, then people don’t pay for their courses. So that’s our little bit of an advantage.

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I still have people coming back to me today, I did two courses on Block Themes. Developers Guide to Block Themes in 2022, and that is now 3, 4, 5 versions out of date. But I still have people coming back to me and saying, this was still valuable because it gave me the core foundational knowledge that I didn’t have, and then I could just build on top of that. So I don’t see that to be a huge problem. We just need to, when we’re planning these things, we do need to be aware of them. We do need to be fairly reactive when things do get picked up.

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What’s great is we have Anne McCarthy working with us. So Anne McCarthy is one of our subject matter experts in the training team. And she will often, when she sees a change coming, she will tag us. And so there’s actually one lesson in the beginner developer learning pathway that I’m going to be editing this week. Because Anne tagged a change that was coming in, I think 6.6, and I’m going to be editing it this week to make that difference. So we do have those kind of feedback loops, which is very helpful.

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[00:34:47] Nathan Wrigley: Yeah, that’s really nice. It just all speaks to the whole thing, there’s a cohesion there. And that kind of leads me into this next thing, and it feels as if, I don’t really know how to encapsulate this in a question, it’s maybe more just an opinion. But it does feel like projects like Learn, so learn.wordpress.org, or we’ll just call it Learn, have got a much more, air quotes, I’m doing air quotes, professional thing about them. That’s not a particularly well worded question. Let me try that again. It feels like, things like Learn are more professional now than they were before.

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That isn’t to say that what was before was unprofessional, but it does seem like there is more focus on making things utterly complete. You know, look professional from the outset. Have a nice UI. Have a nice UX. All of those things being taken into consideration. Is it just me? Is that just coincidence? Or is there some sort of imperative to make things look, and again, air quotes, enterprise ready. Is there something going on there?

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[00:35:45] Jonathan Bossenger: So I would say that the phrase is not enterprise ready, but the phrase you could think about as, let’s do great work. This is public information. So you might remember there was some kerfuffle a while back on the Core, the Make Core blog about the redesign of the WordPress.org landing page. And Matt was quite vocal about the fact that sometimes design by committee doesn’t work. Sometimes somebody needs to make a decision and take a stance and say, this is the way we’re going, this is the way we’re doing things because this will take us to where we need to go.

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I remember vividly when I went to my first WordCamp Europe in 2018 in Serbia, I was still working as a freelancer at the time, I wasn’t even working at Castos yet. I was working as a freelancer at Codeable, and I had the opportunity to travel to WorldCamp Europe. You might remember, you actually messaged me in Slack and said, is that you asking a question? Because I think you saw me on the YouTube stream or something.

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[00:36:30] Nathan Wrigley: I did, yeah.

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[00:36:31] Jonathan Bossenger: That was the first time I got to ask a question of Matt ever in my life. And my question to him was, why the block editor? Why are we doing all of this? And I mean I wasn’t an Automattician at the time, I was just a freelance WordPress developer contributing to the project where I could. And the answer that he gave me that day kind of stuck with me. And he said, what brought us to where we are now is not going to take us to where we need to go. And that is kind of what all of this is about.

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Now, I’ve never had this conversation with Matt, my CEO, around this. This is still back to when I was still, this is Matt, my BDFL. But I’ve always felt that it’s interesting, I come from PHP based open source software. So my experience of open source communities was largely framed by the communities I was involved in, which was the PHP community, the Cake PHP community, and the Laravel community.

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In those communities, the founder, the creator of the software, the BDFL, whatever you want to call them, has a very distinct and controlling voice. If you look at the Laravel software, Taylor Otwell says, this is what we’re doing. And he doesn’t ask for anybody’s opinions. He says, this is what we’re doing, and this is the way we’re going to go forward. And nobody shouts about it. Nobody complains.

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Now, I’m not saying we shouldn’t have a voice and we shouldn’t have opinions, but I do believe in any software, open source or closed, or otherwise, there needs to be somebody who makes a final choice. There needs to be a captain of the ship. And sometimes we need to disagree with the captain’s decision, but commit to whatever the vision is and see if it works. And sometimes we just need to let the captain make the decision and hope for the best. Sometimes it’s going to work out, sometimes it isn’t.

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But I do feel like, and again, this is not something I’ve been impressed upon internally or otherwise. I do feel like Matt has decided he wants to sort of take the ship in a certain direction, because he believes that this is the right direction for the ship, and the redesign is part of that. You may have noticed, he is commenting on the Core blog, posting on the Core blog a lot more than he ever used to. My perception is that he feels the need to sort of take control again because he sees a certain vision and he needs to guide the ship in that vision.

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And my opinion on that is, well, it’s his software ultimately. Were it not for him and Mike launching this, and driving this forward, I wouldn’t be doing this today. So sometimes I need to step back and let the vision play itself out, and see where it goes. And so far it seems to be working.

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[00:38:41] Nathan Wrigley: Yeah, if you obsess about WordPress quite as much as I do, you would see these little tendrils of professionalism in the way that WordPress is presenting itself. Now, you may like the design of, I don’t know, the wordpress.org redesign that happened recently, you know, the showcase, and all of those kind of things. You may like them, you may not, but they are kind of opinionated. They seem be very modern. And they are, and I was just using the phrase earlier, enterprise ready, they just speak of, okay, this project isn’t stale. We are here for your small projects, but we’re also here for your gigantic projects as well.

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And feels like the impetus on having people like you, boots on ground, paying for you to make this content, it feels that that whole thing is just some sort of bigger vision in the background, which isn’t necessarily spoken about, but all of the little bits and pieces together mean that, yeah, you can have confidence that there’s some bigger picture going on. There’s a direction, there’s an arrow going in a certain direction.

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Yeah, okay, so I’ve got a final question, and that is that, if I go to learn.wordpress.org, I’m a lucky person in that my native language is English. So everywhere I go, I see everything written in English, and that makes my life tremendously easy. Now, I know that a lot of people speak English but, how do we educate the people who don’t?

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[00:39:56] Jonathan Bossenger: That’s a great question. So that is my blessing and my curse. I grew up in a country where English is my first language. I might be living in Africa, but English is my first language. So that means I can easily create and consume that content, but it’s very difficult for me to translate it. I could translate it to Afrikaans, but that’s only going to help South Africa, not the rest of the world.

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So that is something that we do need. We do need more folks translating content. Now, we are very fortunate in the training team that we have a number of English second language speakers. One of our team reps, Ben, who you might have met at WordCamp Europe this year, I know he spoke about Learn WordPress. He’s originally Australian, but grew up in Japan. So Japanese is actually his first language, and English is his second language ironically. And so he’s very committed towards, internationalising our Learn WordPress content. So we need translators.

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One of the reasons why we have the text version of all content on Learn WordPress is so that somebody can translate it. It’s also the reason we have subtitles, not only for accessibility, but so that someone can translate those subtitles as well. But that only happens with translators, and it’s not something that I can do. So if you are a translator, if you are somebody who speaks another language and you want to contribute to WordPress, one of the easiest things you can do is take one of the lessons in any one of the courses and help us translate it.

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In our Make training team site, in our handbook, we have an onboarding page, and one of the options in that onboarding is, I want to translate content. So we want to try and make it as easy as possible for folks to translate, but we need those folks to come on board. And so getting the word out there is probably one of our biggest tasks, is to get as many translators as we can because one of our goals is to make all this content somehow fully translated.

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[00:41:32] Nathan Wrigley: We’ve spoken relentlessly for the last 40 minutes in very positive tones about Learn, but obviously there’s going to be things like that, like translations, also missing content. Content that is on the roadmap, but far away.

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[00:41:44] Jonathan Bossenger: You saw one of them the other day when you were going through the course on your podcast. One of the episodes, one of the lessons had been, what had happened? And I don’t mind sharing the story because it’s quite funny. So somebody had translated the lesson and then assigned it to the course, not realising that doing that would’ve overwritten the original English one. So what you saw was I think a Tamil translation of that lesson.

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[00:42:01] Nathan Wrigley: That’s right.

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[00:42:01] Jonathan Bossenger: So, wonderful that the person did the translation, but we hadn’t quite figured out the process of translating it yet, which is why it came up.

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[00:42:07] Nathan Wrigley: That was a funny moment. But the broader question there is, obviously you need more boots on the ground, the project will never be finished, it’s just not the nature of it. Where do people go if they’re interested, having listened to this, they’re interested? I mean, maybe you want to drop a Slack channel, or an email address, or a URL. Whatever you think will serve best for getting people involved with learn.wordpress.org.

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[00:42:29] Jonathan Bossenger: So the best thing that I can suggest is go to make.wordpress.org/training. So that’ll take you to the training team blog. And then right at the top of that page, just next to the Make WordPress training title, there’s a link that says Getting Started. Click on that link, scroll down a little bit, and there’s a video of Ben, who I mentioned earlier, introducing you to the training team. And then there’s an entire onboarding process.

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Go through that process. In my opinion, as somebody who’s been contributing to WordPress for about nine years, we have, as the trading team, one of the best onboarding pages in the teams, because Ben really took the time to sit down and go, right, what do new folks need to know? Where do we need to guide them?

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He even takes you through your first sort of three contributions and how to do that. And then we also have, tied into that, we have what we call the Training Guide Program, where if you want to, you can get paired up with a training team member to take you through the onboarding process, if you need someone to take you through that.

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So if you want to get involved, if you’re a translator, and I’m going to start calling for people here now. If you’re a translator, if you’re somebody who can do research and script writing. If you’re somebody who likes to review these videos and give us feedback. If you’re somebody who’s a video editor and you can edit from a recorded voice, you can just put images together and create videos, please go to that site.

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So it’s make.wordpress.org/training, go through the onboarding process and see what role you fit in. And then join us. That onboarding takes you through to where to join in the Slack channel, and who the team is, and what we do, and who the team, it covers everything. But that would be the place that I would recommend you get started.

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[00:43:59] Nathan Wrigley: That’s really interesting because, usually when there’s a teacher student relationship, it’s very much top down. The teacher has all the expertise and is going to disseminate it down. But from what you’ve said, anybody, whether you be a video editor, an audio editor, whether you’re just interested in reviewing content, or translating content, there’s a place. You don’t have to be that right at the top, educator, down. There’s a whole jigsaw of different jobs underneath which are needed, okay.

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[00:44:25] Jonathan Bossenger: And I’m going to cheat a little bit here, and I’m also going to say this. And this is my opinion, this is not the opinion of my company, this is not the opinion of the team, but this is my personal opinion. As somebody who has been contributing for the last nine years to multiple different teams, the beauty of Learn WordPress is we are our own little enclosed environment. We have our own code base for learn.wordpress.org. So if you want to commit patches, and bugs, and pull requests, you do it to that code base on its own. You don’t have to finagle WordPress develop. We’ve got our own one. And the content is all managed on our own GitHub repository within that, sort of, code base repository.

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So we’re kind of, I always talk about us as this very sort of elite strike force within the WordPress community, focused on learning. And we have all the elements and all the access that we need. We don’t need to really bother other teams like I’m sure you know, if you want to fix something on wordpress.org, you have to commit code here, and you have to connect with meta, and you have to log a bug over here. It’s kind of all over the place. If you want to commit to Core, you’ve got to find the right Slack channel for the right thing, and the right component, whatever.

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Learn is self-contained. So it’s one of the best places to contribute for the first time, if you’re a first time contributor, because everything is in one space. We don’t really have to bother other teams too much. We’ve got all the tools we need, and we just need more, as you say, boots on the floor to achieve our goals.

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[00:45:32] Nathan Wrigley: That is absolutely perfect. I will make sure that all of the bits and pieces that you mentioned just then get into the show notes. So head over to wptavern.com and search for the episode with Jonathan Bossenger in it. So that’s all the questions that I’ve got. Thank you so much for chatting to me today, Jonathan. I’ve really appreciated it, thank you.

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[00:45:49] Jonathan Bossenger: Awesome. No problem. Thank you so much for having me. And I would just like to say, to everybody who was in the, where you highlighted of the developer learning pathway. So it was yourself, Tammie was there, Michelle, and I can’t remember the other chap’s name.

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I just want to say what a wonderful experience it was watching something that I’ve spent the better past of the last year working on, being so well received by folks in the community. One of the comments that was made, I can’t remember the chap’s name, but he said something about, he can see that there is a love for this.

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And that really just touched me because that is exactly where I come from. There’s a love to teach others, and it’s so nice to see that this is appreciated by our community. So I just want to say thank you to you, for highlighting it for everybody who was in that podcast. It was a really, really cool day, and I spent the entire day with this massive smile on my face.

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[00:46:33] Nathan Wrigley: Oh, nice. Well, that makes me happy. Thank you so much for chatting to me today, Jonathan. Really appreciate it.

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[00:46:38] Jonathan Bossenger: No problem. Thank you.

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On the podcast today we have Jonathan Bossenger.

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Jonathan, based in Cape Town, South Africa, has been an integral part of the WordPress community for nearly a decade. Transitioning from software development to web and then WordPress development, he found his passion in education. Since attending his first WordCamp in 2015, he has focused on creating educational content for WordPress developers. Now employed at Automattic as a developer educator, he contributes to the Learn platform, helping to train and guide new developers in the WordPress ecosystem.

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He’s on the podcast today to explain some of the ways that you can learn WordPress with up to date, freely available content. We discuss the goal of making WordPress learning accessible globally, especially for those who can’t afford expensive courses.

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The discussion gets into the transformative potential of the Learn WordPress platform, especially in the era of Playground, which will enable interactive coding practice without the need for external tools. Jonathan sees this as a game-changer for web agencies, providing a streamlined training resource for new developers and conserving valuable time and resources.

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We cover Jonathan’s journey from software developer to developer educator, supported by his former employer, Castos. He shares the challenges of keeping educational content current amidst WordPress’s rapid evolution, and the importance of staying updated with WordPress Core developments.

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The conversation also touches on the structured learning pathways designed to guide learners from beginner to advanced levels, segmented into user, designer, and developer categories.

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The professionalisation of WordPress projects like Learn, and the essential role of contributors in translating and internationalising content to reach a broader audience comes under the microscope as well, and Jonathan reflects upon the dynamic nature of open-source communities, stressing the need for decisive leadership in software development decisions from time to time.

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Towards the end we talk about the many ways that you can assist the Learn project, and there are many  more ways than you might imagine.

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If you’re curious about how people learn about WordPress, and how you can be a part of that project, this episode is for you.

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Useful links

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Learn WordPress

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Castos

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TinySeed

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Delicious Brains

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Make WordPress Training

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Five for the Future

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WordPress Playground

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Sensei LMS

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Kim Parsell Memorial Scholarship

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Make WordPress Training Handbook

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The WordPress Training Team’s Big Changes: Learning Pathways and Website Redesign

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Jonathan’s website

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 06 Sep 2024 13:15:06 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:14:"Nathan Wrigley";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:20;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:96:"Do The Woo Community: Inclusivity, Community Trust, and Fair Pay with Megan Rose and Mike Conley";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85559";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:93:"https://dothewoo.io/inclusivity-community-trust-and-fair-pay-with-megan-rose-and-mike-conley/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:19520:"
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This show is sponsored by…

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\nKinsta Hosting\n
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Kinsta: Offering a high-performance hosting platform with managed WordPress hosting, powered by Google Cloud, ensuring fast load times and robust security.

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Woo Marketplace – Grow your business with hundreds of solutions for your clients or your own store.

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\n\n\n\nEpisode Transcript\n
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Birgit:
Hi, I am your host, Birgit, and we are here with another episode of The WordPress Way, where we dive deep into the heart and soul of WordPress, exploring the cutting edge and the incredible people shaping its future. I have two lovely guests today on our show, and I would love for them to introduce themselves. I have onboard Megan and Mike. Please, Megan, tell our audience a bit about yourself.

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Megan:
Hi. Yeah, so I’m Megan Rose. I’ve been pretty active in the WordPress community since around 2014, so people might know me from there. I’m based in northeast Ohio, and I work with the WordPress community here, as well as on the WordCamp US organizing team and the Incident Response Team. Alternatively, people might know me from Codeable, where I’m the Head of Community.

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Birgit:
That’s impressive. To explain to the audience, you and I met previously at several WordCamps, and it’s really good to see that someone like you is also part of the Incident Response Team, which plays a crucial role in improving DEIB. Mike, would you mind telling the audience a bit about yourself?

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Mike:
Sure. I also work at Codeable alongside Megan, and we’re on the same team. That’s how I ended up here—we’re recently coworkers, and she just asked if I’d be willing to come on. Let’s see, my background is not in WordPress. The majority of my background—and my degree, in fact—is in social work, but I also have a few years of experience in sales and other customer-facing roles. In my, I guess, “free time”—or rather, not-work-related time—I’ve also been a volunteer. It’s called a Harassment and Grievance Officer, doing similar code of conduct work for a local community organization.

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Birgit:
Wow, really impressive. It’s interesting to learn more about coworkers while recording a podcast. As Mike said, I also recently joined Codeable within the support team, but nevertheless, I invited you both because we share a common passion for improving diversity and fostering inclusion. Mike, you mentioned the code of conduct work—how do you approach that best? For me, English is not my first language, so sometimes it’s difficult to articulate myself clearly. Please bear with me. I’ve prepared some questions and would love to hear from you, Megan. Can you share your experience with community management and the strategies you’ve found effective in fostering an inclusive environment? You mentioned you’re on the Incident Response Team within the global WordPress community. Could you share some of your experiences and what you encounter daily?

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Megan:
Yeah, sure. I’ll start by saying my experiences are my own and not necessarily shared by others at Codeable, but when I first got involved in the WordPress community, it felt a little like a boys’ club. There were times when community members would say things that made me uncomfortable, and I even had someone slide into my DMs at one point. So, I knew I had some work ahead of me.

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Because I already had experience handling code of conduct issues and felt confident tackling these kinds of challenges—and with the support of management—I dove right into laying the groundwork for a more welcoming environment, especially for women and gender minorities. One of the first things I did was introduce a code of conduct process. I actually borrowed heavily from the WordPress community’s code of conduct.

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In WordPress, there are two codes of conduct: one is event-specific, used at WordCamps, and the other is the overarching one that was introduced, I believe, in 2020, when things moved online due to the pandemic. The shift to online spaces made it clear we needed a more comprehensive approach. I adapted that structure and began reporting at the end of the year on how many incidents were dealt with, anonymizing the data for privacy. I think that helped build trust, especially within gender minority and LGBTQ+ groups, who had previously experienced discomfort in the community.

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We also made adjustments to our termination procedures, requiring a staff vote, and moved towards more education-focused responses rather than purely punitive measures. I’m proud of my ability to have one-on-one conversations with people who may have said or done something that made someone else feel unwelcome. Often, these are long conversations, but they help change minds and foster better understanding.

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Birgit:
That’s really interesting. You mentioned the global WordPress community, but you also work with Codeable, fostering its expert community, which exists within the broader WordPress ecosystem. Given the male-dominated nature of this field and the cultural diversity, how do you navigate conversations about inclusive language and respect? For example, when I attended the CloudFest Hackathon, I worked on improving the check for inclusive language within WordPress. Though the project didn’t turn out as I envisioned, I learned a lot about cultural perspectives. How do you raise awareness when issues occur, especially when different people might have different boundaries or triggers?

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Megan:
Yeah, I think goal number one when I first started was to earn the community’s trust and respect. That’s not something that happens overnight. Everyone’s worked somewhere where a new person comes in and starts making big changes, and it can feel off-putting. So, I didn’t want to be that person. I spent a lot of time just having casual, one-on-one conversations, getting to know people, and building trust.

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When people have experienced negative things in the past and reported them with no real outcome, there’s a silencing effect. They’re less likely to report things again in the future. I made it a priority to show that there was a process in place and that it would be followed fairly. In some cases, people reported incidents to me directly, expressing fear that following the formal process might negatively impact the income of the person they were reporting. It’s a complicated situation when you’re afraid of affecting someone’s livelihood. This can make it harder for people to come forward, and I think that hesitation exists within the WordPress space as well.

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Birgit:
Yes, thank you for sharing that insight. As you mentioned, some people may be hesitant to report incidents because they feel their concerns aren’t serious enough, or they fear consequences. But everyone has different boundaries, and we need to have systems that allow people to express discomfort or request mediation. One of the things I love about the WordPress community is that, overall, we care for each other. Mike, as someone newer to the WordPress community, but with a background in social work, could you share your observations about the WordPress ecosystem, especially compared to your previous experiences?

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Mike:
Sure. Like I said, most of my background is in social work, which definitely helps in customer service roles. My direct experience with WordPress or open-source communities has been limited, but as a teenager, I was really into Mozilla and the launch of Firefox. I’ve always been more interested in the philosophical side of open source rather than the software development side.

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From an outside perspective, I try to bring a sense of non-judgmental acceptance, something I learned from social work. This helps when dealing with code of conduct situations where people make mistakes, but that doesn’t mean they’re bad people. Mistakes happen. I try to approach these situations with empathy.

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When we talk about diversity in open source, especially WordPress, I think there’s a bit of a contradiction. WordPress exists within capitalism, and as long as a handful of companies control WordPress, we can’t fully democratize publishing the way we might hope.

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Birgit:
You bring up a really interesting point. There’s always that tension between the community-driven aspect of WordPress and the capitalist environment it operates within. I remember discussions about creating a governance board for WordPress—there’s still some optimism around that. From your perspective, how can we reconcile these contradictions and push for more transparency and fairness, especially when it comes to pay equity?

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Mike:
Yeah, we’ve talked about this before. I believe transparency is crucial, especially when it comes to pay. It’s easy for companies to say they care about diversity, but it means nothing if there’s a significant pay disparity that goes unaddressed. Gender-based pay disparities, for example, are still very common, and they’re not something that should be shrugged off as someone else’s problem. It’s our problem.

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Take a company like Buffer, for example. They’ve publicly listed every employee’s name and salary on their website. That kind of transparency is how you show you’re serious about fairness. In the U.S., it’s illegal for companies to prevent employees from discussing their salaries, but people are still discouraged from doing so. If you really care about diversity and inclusion, that transparency has to be there, and it starts with talking to your coworkers.

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Birgit:
That’s a powerful point, and it connects to the broader conversation about company culture. It’s not just about what you do as an individual but about creating systemic changes. Megan, you mentioned some great strategies earlier about de-escalation and setting boundaries. Would you mind expanding on that?

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Megan:
Sure. De-escalation is one of my favorite things—it feels like an art form to me. I try to blend it seamlessly into conversations, often using humor to diffuse tension. If things get heated, especially during a video call, I might make a joke like, “Well, we all know politicians always have our best interests at heart, right?” It’s a light way of finding common ground, without getting preachy. Humor works in face-to-face or video interactions but might not be appropriate in something like Slack.

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When humor doesn’t work, I’m comfortable with a hard pivot. If someone’s talking about something I don’t want to engage with, I might just say, “Okay, let’s move on.” You can also ask people about their personal interests—like how their kids are doing in school. It helps shift the conversation without creating conflict.

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Birgit:
That’s such a useful approach, and it really resonates with me. And speaking of personal milestones, I have to mention—today was my grandson’s first day of school. He’s six years old, and I’m so proud.

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Mike, to wrap things up, could you share some tips on improving written communication, especially in support roles, where you often only have text to work with?

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Mike:
Absolutely. One of the biggest things I’ve noticed is that people often aren’t clear in their communication because they assume others understand the context. This can be especially true with native speakers, who might use casual language or euphemisms that aren’t clear to everyone. My advice is to always draft your message, then reread it from the perspective of someone who doesn’t know what you’re thinking. Precision is key—being direct and clear avoids misunderstandings.

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Another tip is to focus on being non-judgmental, especially when addressing mistakes. We all make errors, but that doesn’t define us as people. It’s important to approach situations with empathy and understanding.

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Birgit:
Thank you both for sharing your insights and personal stories. It’s been a truly enlightening conversation. I hope everyone listening takes a moment to reflect on what we’ve discussed—pat yourselves on the back for the work you’re doing, but also remember to take care of your own mental health. Megan, Mike, I’m so grateful for your time today.

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And to our listeners, thank you for tuning in to The WordPress Way. We hope today’s conversation has sparked new ideas and inspired you to engage more deeply within the WordPress community and your work environment. DEIB isn’t just about numbers; it’s about making real changes that foster belonging and respect for everyone. Keep the conversation going by sharing this episode, and join us again next month as we explore more important DEIB topics and meet the leaders driving change. Don’t forget to subscribe on your favorite podcast platform, so you never miss an episode. Until next time, keep pushing the envelope and doing WordPress the right way.

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In this episode of The WordPress Way, host Birgit is joined by two incredible guests, Megan Rose, Head of Community at Codeable and a key member of the WordPress Incident Response Team, and Mike Conley, also from Codeable, with a background in social work and customer service.

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Together, they dive into the complexities of fostering inclusive and welcoming environments within the WordPress ecosystem and beyond.

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The conversation touches on Megan‘s experience managing community code of conduct processes, Mike‘s insights into diversity and inclusion, and how both are working to promote positive change.

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Takeaways

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Building Trust in Communities: When stepping into leadership or community management roles, it’s essential to first build trust with the members. This requires time, one-on-one conversations, and an understanding of the existing dynamics.

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Code of Conduct Implementation: Introducing a clear and transparent code of conduct can foster a safer and more welcoming environment. Megan emphasized the importance of having processes in place for handling incidents, reporting them anonymously, and ensuring follow-through to build confidence in the community.

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De-escalation and Conflict Resolution: Megan shared practical techniques for de-escalating tense conversations, particularly in a global and diverse community. Humor, setting boundaries, and using a “hard pivot” to shift topics can be effective strategies.

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Importance of Transparency and Fairness in Pay: Mike highlighted the need for transparency in compensation, arguing that real diversity and inclusion efforts are incomplete without addressing pay disparities. They/them advocates for open discussions about pay and collective action to address inequalities.

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Written Communication in Customer Support: In support roles, written communication is key. Mike suggested drafting and rereading responses from the perspective of someone unfamiliar with the situation to ensure clarity and avoid misunderstandings.

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Navigating Global Cultural Differences: In a globally distributed community like WordPress, cultural differences must be acknowledged and respected. Community leaders should foster inclusive environments that take into account diverse perspectives and backgrounds.

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Promoting Inclusivity in Male-Dominated Fields: The WordPress and tech industries can sometimes feel male-dominated, but intentional efforts, like those from Megan, to create welcoming spaces for women and gender minorities can make a significant impact.

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Democratizing Governance and Decision-Making: The conversation touched on the broader topic of democratizing the structures within the WordPress ecosystem and the companies that support it, including calls for more employee representation and shared decision-making in companies.

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Links

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 06 Sep 2024 11:39:58 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:21;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:88:"WPTavern: WordPress 6.7 Roadmap Includes New Default Theme, APIs, and Media Enhancements";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=161079";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:97:"https://wptavern.com/wordpress-6-7-roadmap-includes-new-default-theme-apis-and-media-enhancements";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3517:"

Anne McCarthy has unveiled the roadmap for WordPress 6.7, slated for release on November 12, 2024. This will be the final major update of the year.

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She has emphasized that “More than anything though, this release brings refinement to how everything connects together to create a more seamless WordPress experience, whether you’re trying to upload a HEIC image to your site or display a selection of posts with the Query Loop block.”

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WordPress 6.7 will ship with a new default theme, Twenty Twenty-Five, that “embodies ultimate flexibility and adaptability”. Fully compatible with the Site Editor, the theme features high-quality fonts supporting multiple languages, a variety of color palettes, and an extensive collection of patterns.

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This release will also include two new APIs designed to simplify developers’ workflows:

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Several existing APIs, such as the Interactivity API, Block Bindings API, and HTML API, will also see enhancements.

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New features offering more flexibility and functionality will improve the data view experience. Users can expect options to hide or show filters in the interface, adjust the density of information in the grid layout, and configure the grid layout’s aspect ratio to their preferences.

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The Query Loop block will be updated to ease customization. Improvements include refining settings copy and context detection for a more intuitive user experience. For a better editing experience, WordPress 6.7 will introduce an option to zoom out and work at the pattern level. 

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Significant updates to media handling are also on the way, including HEIC support, auto sizes for lazy loaded images, and more background image support at individual and global levels. 

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Other highlights of WordPress 6.7 include:

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Anne has cautioned that the new features mentioned in the post “ is being actively pursued, but doesn’t necessarily mean each will make it into the final release of WordPress 6.7.”

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Interested users can look into the demos shared during a recent hallway hangout to get a glimpse into what’s being developed for this release and future updates.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 05 Sep 2024 18:03:29 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:22;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:49:"BuddyPress: BuddyPress 14.1.0 Maintenance Release";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"https://buddypress.org/?p=335040";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:69:"https://buddypress.org/2024/09/buddypress-14-1-0-maintenance-release/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1038:"

Immediately available is BuddyPress 14.1.0. This maintenance release fixes 4 bugs. For details on the changes, please read the 14.1.0 release notes.

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Update to BuddyPress 14.1.0 today in your WordPress Dashboard, or by downloading from the WordPress.org plugin repository.

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Many thanks to 14.1.0 contributors 

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thomaslhotta, shailu25, emaralive, espellcaste & imath.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 04 Sep 2024 21:41:48 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:12:"Mathieu Viet";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:23;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:51:"WPTavern: WordPress Blog WPLift Joins E2M Solutions";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=161018";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:62:"https://wptavern.com/wordpress-blog-wplift-joins-e2m-solutions";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2087:"

The popular WordPress blog WPLift has been acquired by E2M Solutions, a leading white-label partner with operations in India and the United States. Founded by Oliver Dale in September 2010 under Kooc Media, WPLift has undergone several ownership changes over the years.

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Dan Tol acquired the blog from Oliver Dale in 2016 and managed it until 2023 when it was acquired by UnlimitedWP, a WordPress White Label service provider. UnlimitedWP was then acquired by E2M Solutions in June this year, making this latest transition somewhat anticipated.

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Manish Dudharejia, the CEO of E2M, commented on the acquisition saying: “Bringing WPLift into the E2M family is about more than just expanding our reach. It’s about collaboration and community, WPLift enhances our ability to engage with and contribute to the WordPress ecosystem… WPLift is more than just a great media partner for E2M; it’s our way of supporting and giving back to the global WordPress community.” 

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Future Plans

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The E2M team has confirmed that “WPLift will continue its mission to deliver insightful articles and updates.” Future plans include featuring WP expert interviews, sharing the latest news, and covering WordCamps as a Media Partner.

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WPLift’s acquisition announcement says, “ Some things may be changing around WPLift HQ, but we remain as committed as ever to being your trusted source for verifiable news… If there’s just one thing we want you to take away today, it’s that, even after being acquired, the only way things are going to change around here is for the better.”

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Another WordPress blog, WP BizDev, reacted to the acquisition: “Great to see an agency invest in media. A smart move too.”

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 04 Sep 2024 18:25:23 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:24;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:78:"Do The Woo Community: A Learning Journey to Accessibility with Maestro Stevens";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85534";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:77:"https://dothewoo.io/a-learning-journey-to-accessibility-with-maestro-stevens/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:18668:"
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This show is sponsored by…

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Omnisend: Whether it’s for integration into your Woo product, or building sites for clients, Omnisend is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.

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\nHostinger\n
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Hostinger: As a builder or an agency managing multiple sites, check out Hostinger. Whether you are building a WordPress site or specifically, a Woo store, their infrastructure brings your clients sites speed, uptime and security.

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\n\n\n\nEpisode Transcript\n
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Anne:
Hello everyone. Welcome to yet another session of the notorious, not-so-notorious-yet accessibility podcast at Do the Woo. With me today is Maestro Stevens from Iconic Templates. Now, some of you may know him, while to some of you, he may come as a total surprise. But I promise you, this is going to be a very entertaining conversation about scalability, accessibility, being part of the WordPress community—especially in that regard—and, of course, e-commerce and accessibility. But as usual, we are trying to get guests on the show who are in the midst of learning about or working with accessibility, instead of always featuring people who already know everything. There are so many people who don’t know yet, and we’re going to get the other specialists on for sure at some point. The goal is that we all learn how to implement accessibility in e-commerce because it’s incredibly important. We are all learning, we are all struggling, and we are all going to get there at some point. Also with us today is Bob Dunn, and today Bob is representing Taeka, who, due to circumstances, couldn’t be with us today. He is here to protect all of you from me and Maestro talking too much about unrelated things, because we like to babble, right, Bob?

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BobWP:
Right? Yeah, yeah. I’ll be the podcast bouncer, and that’s it. I’m always accessible to do these things.

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Anne:
Yeah, that’s wonderful. So, for people who don’t know me, a little bit of my background: I’m an accessibility specialist and a big mouth in the WordPress community. I love to connect people, I love to learn, I love to teach, and I hope I can bring you some extras every time we do this. And Maestro, I would say let’s go. Can you tell us a little bit more about yourself and what you’re doing in daily life?

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Maestro:
Yes, yes. Thank you, Anne, and thank you, Bob, as well for having me on. I’ve been greatly anticipating this opportunity. But just a little bit about me—as Anne already said, my name is Maestro Stevens, and I am the owner and founder of Iconic Templates. We are a template-based platform for WordPress. It mainly came from me being an advocate and a user of other people’s templates for years, starting my journey, I would say, back in 2008. So, I’m no WordPress “old-schooler” as I call it, like the people who came in way before me. But I definitely love the fact that WordPress has given me opportunities, flexibility, and new lessons as far as community and developing websites.

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Anne:
Alright, so what is your accessibility angle, just to put you on the spot?

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Maestro:
When it comes to e-commerce and accessibility, I would say I am a newbie on the cusp of becoming an intermediate person. For me, accessibility is still an ocean of wonders and questions. I’m not a technical person in terms of development, and what I’ve learned about accessibility has a lot to do with development practices and design practices as well. I’m neither a designer nor a developer, so my experience is more relatable to the average person. But what I’ve learned is the importance and necessity of accessibility, because there are many more people in the world who I assumed could access websites, but they can’t because of various disabilities or disadvantages. So, I’m learning. I’m a work in progress, but I’ve learned a lot so far. In the e-commerce world, especially, it’s critical—because people can’t buy what they can’t see. If they can’t access your website or experience it in certain ways, how can you expect them to purchase your product?

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Anne:
And it’s not just about seeing, right? It’s always interesting that accessibility is thought of as something for people who are blind, but the group of people affected is so much larger. You’re missing out on a ton of conversions if your website is filled with sliders and moving elements. Accessibility as an important part of your conversion strategy is something people tend to forget. And I know you like to look at things from a larger perspective. I find it interesting that you don’t have a development background, because that’s important for everyone to know, especially when creating websites. I mean, WordPress enables us to install WooCommerce and create a webshop without knowing what we’re doing. In a sense, it guides us, which is wonderful. But if you’re working at a professional level, you have to understand—just like with bookkeeping—you don’t have to know how to do your own bookkeeping, but you need to be able to read the numbers. So, I’m challenging you here. This is what we call “shooting at an open goal.” Now, if there are conversion advantages to accessibility, especially in e-commerce, what advantages do you see? Can you expand on that? And I have the same question for Bob, actually.

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Maestro:
Yeah, I’ll start with this: The reason I didn’t mention conversions is that I always try to speak to a C-level grade student audience. I consider myself a C-level student. And when I start using big words, people start asking more questions, and they get confused. So, I like to come up with little metaphors, similes, or simple ways to explain things that the average person can understand. Then I give them the “juice,” as we say. So yes, you’re absolutely right. It is about conversions. For example, if you have a button on your website that’s a certain color or it’s developed in a way that makes it jittery or weird, it can make it hard for someone to commit to moving forward to the next step, whether that’s a sale, a subscription, or joining your email list. So, in my opinion, that’s one example of how accessibility can affect conversions—using buttons. As far as I know, links and buttons are what move us forward to the next step on the journey.

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Anne:
Links and buttons—those are an interesting topic. I’ll keep a mental note to get back to that. Bob, what about you? What does accessibility in e-commerce mean to you?

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BobWP:
Well, I agree a lot with what Maestro said. It’s interesting because I think about accessibility and wonder where we draw the line. I’ll give you an example. Today I was on a site ordering something. When I got to the checkout and entered my address, it gave me two lines—one for the first part of the address and one for the second part. Our address is quite long, and when I hit “next step,” it moved the second part of the address onto the first line, saying, “Your address is limited to 34 characters.” So, I had to think, “How can I adjust this to make it deliverable?” And while that might be more of a technical issue with the checkout form, it made me think about accessibility—this was frustrating to me, and I can see and think through the problem. But what kind of issues would this pose for others? It’s strange—these little things can create big problems. For instance, I get vertigo sometimes, and scrolling can be tough for me. But if something comes on the screen with wiggly or strange movements because someone is trying to be clever, it becomes challenging. So, yeah, it’s a constant challenge for far more people than we might imagine.

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Anne:
Yeah, this is so true. Unfortunately, these issues are hard to measure when talking to companies. Whether it’s in the U.S., where they need to be compliant, or here in Europe, where the European Accessibility Act is going to hit like a tsunami, it’s important to understand. You are naming examples here, and they’re hard to measure. Companies complain that they pay SEO specialists thousands every month, and they celebrate when their click rate increases by half a percent. But at some point, they’ll notice that conversions are failing or bounce rates are high. You can spend all the money you want on SEO, but you’ll still have unexplained bounces if your website isn’t accessible. You can’t measure assistive technology usage—that would be an incredible breach of privacy. This is always a tough discussion between shop owners and companies that need to make their shops accessible. They want numbers, but common sense should also play a role. If you’re working on a webshop, whether you’re a developer or not, you need to understand basic things—like buttons and links. Few people outside of coding know that a button does something and a link goes somewhere. People like to wrap links in buttons that look like buttons. In hardcore accessibility circles, people will say, “Don’t do that,” but we’re talking about inclusion here, and everyone should be included, not just people who rely on assistive technology. We are all sensitive to certain stimuli, and we can all benefit from accessibility features. Have you ever tried turning your screen to black and white on your iPhone?

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Maestro:
Yes! To your point, I’ve noticed a trend where people are becoming more conscious of these things. In email templates, for instance, you can’t control the email client—whether it’s Gmail or Yahoo (does anyone still use Yahoo? I’m sure someone does!). And it’s interesting that with Apple’s iOS updates, they’re allowing users to change the gradients on icons. But when it comes to color changes, I’ve noticed that people who are accessibility-conscious will often change the default link color from blue to something more legible in dark mode, for example. Chrome, Safari, and other browsers all handle accessibility in their own ways, but they don’t always follow the same rulebook.

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Anne:
Doesn’t that scare you a little?

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Maestro:
Yes! It’s both fascinating and scary. There are certain things you just can’t control. But what can you do?

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Anne:
And going back to Bob’s example about the form—this is where UI and UX go hand in hand. People say you can’t make beautiful accessible websites, which is nonsense. But something practical like a form—I love it when a form is coded so it asks, “Do you want to autofill this?” That’s not just helpful for jittery users—it’s helpful for everyone. Accessibility is primarily intended for people who use assistive technology, but then it helps everyone else too. And it’s interesting to see how page builders and themes handle this. Some of them are like, “Hey, look at this beautiful form widget,” but wouldn’t it be great if you didn’t have to worry whether the browser will offer autofill options?

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Maestro:
Yes, and I’ve seen this a lot, especially with email templates. Different email clients handle accessibility differently, and it’s the same with browsers. But going back to your point—there are so many things we can’t control.

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Anne:
Yeah, it’s like when you’re working with page builders or themes, and they offer these forms that look great, but are they accessible? You need to test that.

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Maestro:
Exactly. And this goes back to how accessibility affects conversions. If people can’t use your forms, how can they complete their purchase? It’s all connected.

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Anne:
Absolutely. So, we’ve covered a lot of ground here. Do you have any final thoughts, Maestro, before we wrap up?

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Maestro:
Just that accessibility is a journey. I’m still learning, and I hope to continue improving. It’s important for everyone to start somewhere, and we can all make a difference by making our websites more accessible.

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Anne:
Thank you so much for joining us today, Maestro. It was a pleasure having you on the show.

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Maestro:
Thank you for having me. It was a pleasure.

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In this episode of the All Things WordPress and WooCommerce, hosts Anne and BobWP are joined by Maestro Stevens, founder of Iconic Templates, as he shares his journey of learning accessibility for the web.

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Together, they dive into the challenges, opportunities, and strategies for making online stores more accessible, not just for compliance but to improve conversions and user experience for everyone.

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Whether you’re new to accessibility or looking for ways to integrate it into your WordPress projects, this conversation offers valuable insights, practical tips, and reflections from professionals in the process of learning and implementing accessible web practices.

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Takeaways

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Accessibility is for Everyone: Accessibility isn’t just about making websites usable for people with visual impairments—it benefits everyone, including those with cognitive, physical, and situational challenges. Making a site accessible improves the overall user experience and helps more people engage with your content or products.

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Accessibility and Conversions: A key point in the discussion was that accessibility directly impacts conversions, especially in e-commerce. If users can’t navigate your site or interact with elements like buttons or forms, they can’t complete transactions. Accessible design helps remove barriers, ensuring that all users can take the desired actions, such as making purchases.

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Growing Awareness in WordPress: Both Maestro and Anne discussed the growing importance of accessibility in the WordPress and WooCommerce communities. WordPress is actively developing more accessible features, and WooCommerce is improving accessibility in product creation and checkout experiences.

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Learning is a Journey: Maestro shared that he’s still learning about accessibility and how to incorporate it into his projects. This is an important reminder that it’s okay to start small and grow your knowledge over time. Tools like the Accessibility Checker plugin can help identify areas for improvement.

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Collaboration and Communication are Key: When making websites more accessible, collaboration between developers, designers, and clients is essential. Clear communication about the importance of accessibility can help shift mindsets and lead to better results. Approaching accessibility with respect and consideration encourages progress.

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The Role of Assistive Technology: Assistive technology is critical for people with disabilities, but there’s no easy way to measure how many people use it on your website. As Anne pointed out, some things like form autofill or visual simplicity can help many users, even those who don’t rely on assistive tech.

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Continuous Improvement: As the conversation highlighted, accessibility is not a one-time task but an ongoing process. Regularly updating your website with accessibility in mind ensures that it remains usable for all visitors, including those with different abilities.

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Links

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 04 Sep 2024 14:22:23 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:25;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:88:"Akismet: Demand Generation vs Lead Generation — Use Both to Grow Customers and Revenue";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"http://akismet.com/?p=284132";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:62:"https://akismet.com/blog/demand-generation-vs-lead-generation/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:18397:"

To make a customer, you first have to attract potential customers. But if all you ever do is attract them, and not engage and sell to them, your company won’t grow fast enough. This is why, when you hear about demand generation vs lead generation, your reaction should be that you need both, not one or the other.

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Neglect either one of these, and your revenue will eventually feel the effects. You’ll either shrink your pool of qualified leads and potential customers, or you’ll fail to convert as many as you should have the ones you have. 

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In other words, both lead generation and demand generation play huge roles in business growth. You need to commit to and succeed in both if you want to see sustained revenue increases. 

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Let’s take a look at each concept.

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What is demand generation?

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Demand generation focuses on attracting new potential customers. In funnel speak, the focus here is on top-of-funnel marketing. You’re creating interest and curiosity about your products and services. You’re making people lean in. 

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When we talk about how marketing is about getting attention amid the intense competition and chaos of the digital world, we’re talking about demand generation. Getting noticed. Being memorable. Becoming part of the conversation in people’s minds.

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“Did you hear about….” is a demand generation question asked by someone who was successfully marketed to. 

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Key components of demand generation

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Demand generation refers to any type of marketing whose objective is to gain attention, interest, or curiosity. You’ll ask people to do things like click, read, open, watch, and comment. 

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Your goal is to position a product, service, or brand as something positive, helpful, useful, or trustworthy in your particular industry. 

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Demand generation marketing could be:

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You’ll use tactics such as social media marketing, influencer marketing, email campaigns that aren’t directly selling, giveaways, webinars, and free content. Larger companies might also use legacy media channels like TV and radio. 

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The role of demand generation in the buyer’s journey

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Not every potential customer is ready to buy right now. But if you’ve done effective demand generation marketing, when the time comes for them to buy, your company or product will be at the top of their mind.

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At the top of the sales funnel, people are just shopping around. They’re not ready to make decisions. They’re not ready to fill out forms, sign up for consultations, or give you their contact information. 

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Demand generation marketing engages people who aren’t even looking, and those who are looking but aren’t necessarily that serious about it yet. 

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For example, a customer may be happy with their current car insurance. But they know they’re planning to buy a new car in the next couple of years, and when they do, they might take a fresh look at their insurance. Demand generation marketing gives them a direction to go when that time comes. 

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KPIs and measurement of demand generation

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Demand generation marketing, broadly speaking, gets measured with broad metrics. You’re focusing here on reach more than engagement.

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That means things like visibility, social mentions and shares, opens, click-through rates, and webpage traffic. 

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What is lead generation?

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While demand generation is about creating desire, spurring positive feelings, and being remembered, lead generation is about inspiring action. With demand generation, no one has to commit to anything. With lead generation, someone is going to call you or fill out a form — and you’re expecting them to do so. 

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Now, we’ve moved down the funnel a bit. Desire has grown, and the motivation to act, engage, and possibly buy has taken over. Now, the lead is thinking, “I need this, or I want this, and maybe this is the direction to go.” 

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You’ve got their attention. Now, you’re converting that attention into something you hope results in a sale. 

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Key components of lead generation

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Lead generation refers to any type of marketing whose objective is to collect customer data, initiate follow-up, nurture a relationship, actively engage with prospects, or make an offer and complete a sale. You’ll be asking potential customers to do things like sign up, join, request, try a sample, start a free trial, or make a purchase. 

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Lead generation always comes with some sort of offer, and usually that’s in exchange for their contact information. This is the goal — to obtain their information so you can follow up and pursue the relationship and an eventual sale.

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Lead generation marketing could be:

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Media for lead generation marketing can overlap quite a bit with demand generation media, but it’s more in how you use it. You can use social media, but the call to action will be more specific than “learn more.”

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Lead generation tends to be much more effective when done with the help of marketing automation. With automation, you can develop follow-up processes and sequences that you can track for people at all sorts of stages in their customer journeys. 

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Lead‑gen marketing uses assets like landing pages, paid ads, live chat, and lead magnet tools like white papers, eBooks, free trials, and time‑limited coupons and discounts for new customers.

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Pro tip: Minimize friction at conversion points by reducing the number of fields that prospects must fill out. The quickest way to boost your results is to eliminate CAPTCHAs and other anti‑spam checks. Instead, use Akismet to block 99.99% of spam without interrupting the user experience. 

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The role of lead generation in the buyer’s journey

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With lead generation, you’re requiring a decision that carries some sort of consequence. 

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The prospect thinks, “Either I engage with this, and then I can expect certain things to follow, or I can choose not to engage.” 

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Lead generation presumes a pre-existing level of interest. If someone complains about being “sold” by your marketing, in the negative sense, that simply means this person hasn’t yet experienced enough of your demand marketing. You’re pushing them too far, too early. They aren’t ready to give you their contact information. They feel “pressured.” 

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But a potential customer who knows what they need, knows what they’re looking for, and wants to find a good solution won’t respond to lead generation marketing like that at all. They want it. They want helpful content, answers, customer service, and the opportunity to move forward with someone they believe can help. 

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KPIs and measurement of lead generation

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Lead generation gets measured by the sorts of metrics you can more directly link to revenue. This includes things like signups, responses, quote forms filled out, demos requested, free trials started, and conversions. Other lead generation metrics include cost per lead and lead response time. 

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All these metrics lead to money. More signups mean more sales. Lower lead response time means more leads engaged more efficiently. 

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Key differences between demand and lead generation

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As you’ve probably picked up already, while some overlap exists between demand generation and lead generation, these are very different types of marketing. Let’s explore the differences in more detail.

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Core focus and purpose

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Demand generation marketing focuses on building an audience. When this type of marketing has worked, if you speak, people listen. If you make an announcement, people pay attention. You have their trust, or at least their awareness. 

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Lead generation marketing works at converting the audience you’ve already built through demand generation. If you have 100,000 people who have expressed or felt some level of interest, how many of those can you motivate to give their contact information or request your lead magnet offer? That’s the question lead generation marketing is answering.

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Timing and stage in the buyer’s journey

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The timing of both of these types of marketing can vary dramatically. 

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On one hand, this can all happen in a single session with a new lead. 

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Suppose a person already knows they need something you sell, but they haven’t acted on it yet. This person could be called a “warm unknown prospect.” Maybe they’re the type of person who makes fast decisions. 

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This person sees a post on social media. Their interest is piqued because they’ve already been thinking about something they need related to the content of the post. So, they engage with the post by clicking on it, which takes them to an article on your site. 

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From there, they explore your site, look at your products, and then come across a lead magnet offer for a 30‑day coupon for new customers. They sign up. Now, the clock is ticking. In less than 30 days, this person could travel through all stages of the buying journey and make a purchase, becoming a customer.

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In fact, it could go even faster than that. They could make a purchase the same day.

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However, the same process could be drawn out over months, even years, for another potential customer. 

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Some industries have shorter sales cycles, and others have longer ones. Sometimes, you continue to nurture and develop the relationship merely to sustain interest. During that time, you also continue to make lead generation offers. Some in your audience will act on those offers. 

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Strategies and tactics

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Strategies for demand generation marketing include things like:

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Strategies for lead generation marketing include things like:

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Measurement and metrics

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When demand generation works, your audience grows with people who are open to becoming a lead. You’re not reaching out directly to them yet, but if you did, they’d be more likely to be responsive.

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When lead generation works, your engaged audience is ready to consider becoming a customer. 

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You measure the metrics that support each of these outcomes. 

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Demand generation gets measured with visibility, likes, opens, shares, web traffic, views, and seconds or minutes watched, for something like a webinar or a YouTube ad. 

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Lead generation gets measured with form submissions, demos and consultations scheduled and attended, redeemed coupons, converted free trials, as well as the process-metrics like cost per lead. 

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Why you need both lead and demand generation

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You need both because each type of marketing fills missing gaps in the other.

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If all you do is demand generation, you’ll build an audience, but you won’t convert nearly as many of them into paying customers as you should have. If all you do is lead generation, you’ll have too small a pool to draw from, and will be constantly trying to attract new leads from people who’ve never heard of you.

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Generating leads from total strangers takes a lot more work and money than generating leads from people who are at least familiar with you. 

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The analogy would be like trying to irrigate a field with water from a trickling stream, rather than an abundant river. 

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Demand generation provides the river. Lead generation waters the field. 

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FAQs

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Can lead generation work without prior demand generation?

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Yes, but it requires a lot more effort, and will usually produce a lot less revenue. With sufficiently targeted marketing, you can create leads from a cold audience. But that target audience, which has to be pre-existing, needs to already be large enough to generate enough quality leads. 

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What are common challenges in lead generation, and how can I overcome them?

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Common challenges include not knowing where to look, not having sufficient follow-up marketing, and being timid in making or closing the sale — letting good leads languish on the vine. 

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As for knowing where to look, with demand generation marketing, you can build your own audience and then find leads from there. Other than that, look for pre-existing media where your audience already congregates, such as an industry event. Or, use targeted online advertising. 

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For the follow-up problem, you want to create the plan before launching the lead gen campaign. Otherwise, you get a bunch of leads, but you miss the opportunity to convert them. Create a plan and a process for how you will contact your leads. Have a phone script. Have an email welcome series. Send them something in the mail. 

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To inspire confidence in prospects to take action, you must first have confidence in your own ability to sell and the essential role your product or service will play in their lives. For larger companies, it takes a highly-trained sales team and a process that works, and that adapts to the needs of the moment for each prospect. 

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How can Akismet help in improving the quality of my lead generation efforts?

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A big part of lead generation is online form submissions. And this is where you run into the annoying problem of bots and scammers filling out your forms. To prevent this, many companies turn to CAPTCHA and other visual puzzles to verify people are humans. But this just passes on the annoyance to your leads. Making them solve puzzles doesn’t set them up to be converted into customers.

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Akismet helps improve lead generation by securing your forms from scammers without forcing your leads to slog through silly puzzles they can’t read and can barely see just to get a hold of your lead magnet or sign up for your free demo or consultation. 

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No puzzles. No roadblocks. And, no spammers. Your forms just work, and it all happens in the background so no one even knows it’s a thing. 

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What types of companies generally use Akismet?

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Over 100 million websites currently use Akismet, including enterprise clients such as Microsoft, Bluehost, and ConvertKit. 

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Here’s more about ConvertKit’s experience with Akismet.

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Where can I learn more about integrating Akismet with my marketing efforts?

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Find out more about how Akismet works in the background to create a zero-friction web form experience for your leads. 

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 04 Sep 2024 13:00:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Jen Swisher";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:26;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:69:"WPTavern: WordPress Training Team Seeks Ideas to Attract New Learners";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160887";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:80:"https://wptavern.com/wordpress-training-team-seeks-ideas-to-attract-new-learners";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1991:"

The WordPress Training Team is currently seeking ideas and feedback from the community to prioritize activities that will increase engagement with the newly revamped Learn WordPress platform and attract new learners.  

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Automattic-sponsored Kathryn Presner stated, “We want to have a steady flow of new learners discovering the site and taking advantage of the valuable resources it offers.”

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She has outlined three types of potential activities that the Training Team is considering –  expanding marketing initiatives, increasing the Training Team’s visibility at WordCamps, and equipping learners and contributors with resources to promote Learn WordPress. 

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Community members can go through the list of planned promotional activities, workshops, and events in Kathryn’s post. They can also share feedback and suggest new activities by September 10, 2024. 

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Home to high-quality educational resources, Learn WordPress, was launched in 2020 and received a revamp very recently. 

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Lately, various WordPress teams have been exploring ways to attract new members to the WP ecosystem. Just last month, the Community Team proposed updating WordCamp budget guidelines to draw in new attendees. 

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These initiatives are encouraging especially when there have been talks of the WordPress market stagnating.

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As businesses continue to digitize their operations, the need for robust digital identity systems has become more pressing than ever. These systems play a critical role in ensuring the security and compliance of IT environments by managing and securing user identities, protecting sensitive data, and maintaining operational efficiency.

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However, implementing and managing digital identity systems is no easy feat. Poor digital identity management can expose organizations to a wide range of risks, including data breaches, unauthorized access, and compliance violations. These risks can have severe consequences, ranging from financial losses to reputational damage.

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To help IT professionals navigate this complex landscape, we’ve put together a comprehensive guide on digital identity systems. We’ll explain the definition and importance of digital identity systems, along with their key components and benefits. We’ll also compare leading platforms like Gravatar, Microsoft Entra ID, Okta, and OneLogin, examining their features and integration capabilities. Additionally, we’ll discuss regulatory challenges and technological advancements shaping the future of digital identity management.

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What is a digital identity platform?

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A digital identity platform is a system designed to manage and verify digital identities within an organization. It plays a vital role in ensuring that the right individuals have access to the right resources at the right times, which maintains security and operational efficiency. These platforms help authenticate users, manage their access permissions, and track their activities to prevent unauthorized access and data breaches.

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Digital identity systems are essential in modern IT environments due to the growing need for strict security measures and efficient identity management. With the rise of online security threats and the increasing complexity of regulatory requirements, these systems help organizations stay compliant and secure. 

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While digital identity systems are designed to mitigate risks, they can potentially introduce new challenges if not implemented and managed properly. Improper configuration, weak security measures, or lack of regular updates can create vulnerabilities that malicious actors may exploit. However, these risks are not inherent to the systems themselves but rather stem from how they are deployed and maintained within an organization.

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To understand how to effectively implement and manage digital identity systems while minimizing potential risks, it’s essential to start with a strong foundation. This includes understanding the structure of digital identity systems, their key components, and how they interact with each other.

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Let’s begin by exploring these fundamental aspects of digital identity management.

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Key components of an effective digital identity system 

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Identity verification

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Identity verification is at the core of any digital identity system. It ensures users are who they claim to be and keeps data safe against unauthorized access. Common methods include Multi-Factor Authentication (MFA), which adds an extra layer of security by requiring users to provide two or more verification factors. For instance, after entering a password, users might also need to enter a code sent to their phone. 

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Another method is the Single Sign-On (SSO), which simplifies the login process by allowing users to access multiple applications with one set of credentials. When you combine that with a powerful passkey integration, it significantly reduces password fatigue and improves security. 

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Finally, we have Know-Your-Customer (KYC) processes, which are often used in financial services to verify identities through documentation and background checks, ensuring compliance with regulations.

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Role-based access control (RBAC)

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As the name suggests, role-based access control assigns permissions based on the different roles or job positions within an organization. This means employees have access only to the information and systems necessary for their jobs. For example, a marketing manager might have access to the company’s social media accounts but not the financial records. 

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A strategy like this comes with many benefits: 

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Lifecycle management

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Lifecycle management involves overseeing user identities from onboarding to offboarding. This includes creating accounts, assigning roles, configuring permissions, and eventually deactivating accounts when people leave the organization. Effective lifecycle management ensures that user profiles are always up-to-date and secure. 

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For instance, when employees change departments, their access permissions should be adjusted accordingly. This process prevents security gaps arising from outdated or incorrect access rights, reducing the risk of insider threats.

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Auditing and compliance

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Auditing and compliance are crucial for monitoring user activities, tracking resource access, and ensuring adherence to security policies and regulations. Regular audits help identify suspicious behavior, such as unusual login times or access patterns, allowing organizations to respond swiftly to potential threats.

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Compliance features ensure that the organization maintains detailed logs of user activities and access controls in order to meet regulatory requirements, such as:

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Make sure you research the relevant regulations of your specific region and country or use a platform that strictly follows them. 

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Comparing top digital identity platforms

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Gravatar

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Gravatar, short for Globally Recognized Avatar, is an online identity platform that links users’ profiles to their email addresses, making it easier to maintain a consistent digital identity across various platforms. Major services like WordPress, GitHub, Slack, and OpenAI use Gravatar to streamline the user experience and ensure that individuals have the same avatar and profile information wherever they go.

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One of Gravatar’s primary functions is to simplify the process of maintaining a consistent digital identity. By linking profiles to email addresses, it allows users to create a single profile that can be used across multiple sites. For example, an employee can create a Gravatar profile linked to their work email, creating an internal database that helps the organization keep track of its entire workforce. This consistent identity helps in fostering a sense of community and professionalism within the company.

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Developers can easily integrate Gravatar with their company website or employee portal. They can pull in avatars and profile information directly from Gravatar, ensuring that the internal system always has up-to-date information about each employee. This integration can be done through the Gravatar API, which allows for seamless importing of profile details. Such integration helps employees get to know each other better, promoting stronger connections and professional relationships within the organization.

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Gravatar also prioritizes user privacy and control over personal data. Users have the ability to manage the visibility of their information, deciding what is public and what remains private. Companies benefit from this setup because they don’t need to store any user data – Gravatar handles all of it. This reduces the risk of data breaches and simplifies data management for IT departments.

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Gravatar benefits various user groups, particularly IT departments and internal business organizations. IT departments appreciate the ease of integration and the reduction in data management workload. Business organizations benefit from the enhanced sense of community and improved internal communication that comes with a consistent and easily recognizable digital identity for all employees.

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Gravatar is free for users and developers, making it the most cost-effective solution on our list. Just make sure your employees or users know where they need to go to update their Gravatar profiles!

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Okta

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Okta is a leading digital identity platform known for its comprehensive identity governance and lifecycle management services. Its workforce service is called the Okta Workforce Identity Cloud, and it helps organizations manage and secure user access across various applications and systems.

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Its main features include: 

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Okta is highly scalable, supporting businesses of all sizes and industries. However, it doesn’t offer a single service but different products you can choose to combine however you see fit. For example, SSO is a separate service and costs $2 per user/month, while the lifecycle management is $4 per user/month.

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OneLogin

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OneLogin focuses on providing a user-friendly and scalable digital identity platform. It aims to simplify identity management for both users and administrators. Its main features include: 

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OneLogin is designed to scale with the needs of businesses of all sizes, and similar to Okta, the majority of its solutions are priced per user/per month. For example, SSO, MFA, and Advanced Directory are all $2 per month per user, while the identity lifecycle management service is $4 per month per user. 

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Microsoft Entra ID

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Microsoft Entra ID (previously known as Azure Active Directory) is a modern cloud identity and access service developed by Microsoft. It has a free version and 30-day trials for its paid tiers. 

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Its main features include: 

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Microsoft Entra ID has three main pricing tiers allowing you to scale as needed, starting from $6 per user/month up to $9 per user/month. 

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Comparing the top four digital identity platforms

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GravatarOktaOneLoginMicrosoft Entra ID
Usability Simplifies consistent digital identity across platforms. Easy to set up and use. Minimal daily management required. User-friendly interface, SSO, and self-service password reset. Reduces IT support burden.Intuitive interface and passwordless environment with OneLogin Desktop and Access. Easy for users and admins.Simple setup with various authentication methods, user and group management, and delegated administration roles. 
SecurityPrioritizes user privacy and data control. No storage of user data on company servers for easy compliance with major regulations. MFA, conditional access, and advanced threat detection. Compliance with standards like SOC 2, GDPR, ISO 27001.MFA, SSO, and context-aware adaptive authentication. SSO, MFA, risk-based conditional access, and advanced security features in higher plans. 
Scalability Ideal for businesses of all sizes. Benefits IT departments and business organizations. Highly scalable, suitable for any business size.  Modular services (SSO, lifecycle management)Scales with businesses of all sizes. Modular pricing per user/month. Three main pricing tiers that scale with business needs. 
IntegrationsCan be integrated with any system or application through the Gravatar REST API. Used in apps like WordPress, GitHub, Slack, and OpenAI. Integrates with Microsoft Azure, AWS, and Salesforce. Wide range of application integrationsIntegrates with Microsoft Office 365, G Suite, AWS, Workday, Active Directory, and LDAP. SSO, SAML, oAuth 2.0, and federated authentication.  Connects with various Microsoft services and third-party apps.
Best forBest for organizations seeking simple, consistent identity management.Ideal for businesses needing strong security and integration capabilities.Suitable for businesses looking for an easy-to-use, secure identity management solution.Perfect for organizations heavily using Microsoft products and needing scalable security.
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Regulatory challenges in digital identity management

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Managing digital identities comes with a host of regulatory challenges that IT professionals must navigate to ensure compliance and security, but with the right knowledge and approach, you can tackle these issues effectively.

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Compliance with global data privacy regulations

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Major regulations like GDPR in Europe and CCPA in the US place a lot of heavy requirements on digital identity management systems. These regulations demand impeccable data protection, explicit user consent, and transparency in data handling. For instance, GDPR requires organizations to ensure that personal data is processed lawfully, collected for specified purposes, and kept secure.

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Organizations should implement high-quality identity management systems that enforce strict data protection measures to ensure compliance. It’s also recommended that you perform regular audits to identify areas for improvement and educate employees about data privacy policies and best practices.

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Complexities of decentralized identity systems

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Decentralized identity systems, including blockchain-based solutions, offer promising advantages but also bring regulatory challenges. These systems distribute identity management across multiple nodes, reducing reliance on a central authority. However, the lack of standardization and evolving legal frameworks pose significant hurdles.

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To stay compliant while adopting decentralized technologies, businesses should do the following: 

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Interoperability across digital identity systems

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Interoperability is super important but equally hard to achieve, especially while trying to maintain security and compliance. Different systems often use varied standards and protocols, making integration more difficult.

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Thankfully, standards like SAML, OAuth, and OpenID Connect solve this issue by providing common frameworks for authentication and authorization. By adopting these standards, organizations can ensure their systems work well with others while maintaining security. Regular testing and updates are necessary to keep systems interoperable and secure.

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Combating identity fraud and cyberattacks

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One of the risks of running any type of organization is constantly battling security threats like phishing, credential stuffing, and social engineering attacks. And when you’re trying to protect the digital identities of your workforce, you need to take more advanced security measures.

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Implementing multi-factor authentication (MFA) is a common choice, as it adds an extra layer of security beyond passwords. Biometric verification and behavioral analytics can further enhance security by ensuring that the person accessing the system is indeed the authorized user. Naturally, you need to perform regular security assessments and updates to security protocols to stay ahead of potential threats.

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How Gravatar solves compliance and security concerns

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Gravatar’s privacy-forward approach helps organizations comply with data privacy regulations without even thinking about it. It does that by ensuring that no user data is stored on company servers and that users can control their data visibility, enhancing privacy and security.

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Besides that, Gravatar’s easy integration via API ensures complete interoperability with existing systems. This means organizations can maintain a consistent digital identity across platforms without complicating their IT infrastructure or adding new software. 

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By offering consistent digital identity verification, Gravatar enhances security and reduces the risks associated with identity fraud.

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AI and machine learning for identity verification

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As with any other industry, AI and machine learning are transforming digital identity verification, making processes more efficient and user-friendly. These technologies reduce friction by automating complex tasks and providing real-time, accurate verifications.

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For example, there are now advanced techniques like liveness detection and knowledge-based authentication powered by AI/ML to enhance security and user experience. 

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Gravatar’s API can be integrated with AI/ML-based verification methods, simplifying the process for developers. By pulling user data through Gravatar and combining it with AI-powered verification, businesses can create a user-friendly and secure identity management system. This integration provides all users with consistent, reliable identity verification across platforms, reducing the need for repetitive authentication steps.

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Improve your digital identity strategy with advanced solutions

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Managing digital identities effectively requires navigating a complex regulatory landscape and staying vigilant against security threats. Solutions like Gravatar can help address these challenges by providing strong, privacy-centric, and easily integrable identity management options. 

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Most of all, Gravatar helps users maintain a consistent digital identity across various platforms, offering a privacy-forward approach that lets users control the visibility of their information. Its easy integration into applications ensures that user experience is enhanced without compromising on privacy standards.

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So, if you’re a developer looking to integrate Gravatar as a digital identity management solution, try out the new REST API for yourself! 

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Online security is an industry that moves with the speed of light, and FIDO passkeys represent one of the biggest moves ever made – going from traditional password-based authentication methods to a passwordless life. 

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In this article, we’ll examine FIDO passkeys in more detail, illustrating how they enhance security and streamline the sign-in process for users across various devices and platforms. 

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By exploring the mechanics behind passkeys, their advantages, and practical applications, you’ll gain a better understanding of this innovative technology. Whether you’re an IT professional, a developer, or a tech enthusiast, join us in discovering how FIDO passkeys are shaping the future of secure online authentication.

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What is FIDO?

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Developed by the FIDO Alliance, Fast Identity Online (FIDO) represents a groundbreaking initiative aimed at redefining online security. It’s a set of security specifications that significantly reduce our reliance on passwords, introducing a more secure and user-friendly method of authentication.

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At the heart of FIDO’s approach is the concept of local authentication. Instead of sending your password across the internet where it could be intercepted, FIDO performs the authentication on your device. This method is much more secure and enhances privacy by ensuring your unique credentials never leave your device.

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By leveraging cryptographic keys, FIDO allows users to prove their identity online without revealing sensitive information. This innovative approach makes it much harder for hackers to gain unauthorized access to accounts, as they can’t simply steal a password. Instead, they would need physical access to the user’s device, a significantly higher barrier to breach.

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How FIDO passkeys revolutionize user security with public key cryptography

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FIDO passkeys’ architecture is built around a pair of cryptographic keys: a public key stored on the service provider’s server, and a private key securely kept on the user’s device. This design ensures that authentication happens locally, making it significantly more secure.

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Here is how it works: 

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Registration: To start using a FIDO passkey, users first need to access the service they want to use it with. This typically involves verifying your identity through an existing method (like a password or an email link) and then initiating the passkey creation. Users begin by registering with a service, where their device creates a new pair of cryptographic keys.

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Storing: The public key is safely stored on the service’s server, while the private key remains secured on the device. The server associates the public key with your account. Your device is now “bound” to your account using this passkey.

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Authentication: When users want to log in, the service will ask for the passkey by sending a challenge to their device. Sometimes (depending on the configuration), the users will need to verify their identity to unlock the private key stored on their device to sign the challenge. Successful decryption and response to the challenge verify the user’s identity without transmitting any secret information or the private key itself. 

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There are many advantages to FIDO Passkeys: 

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Here is how FIDO Passkeys compare to traditional authentication methods:

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FeatureFIDO PasskeysTraditional Authentication
Authentication MethodTwo-factor, biometric verificationPassword-based
Security LevelHigh, due to local authenticationLower, prone to breaches
User ConvenienceHigh, no passwords neededLow, due to the necessity of password management
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The role of WebAuthn and CTAP in enabling FIDO passkeys

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The Web Authentication (WebAuthn) and Client To Authenticator Protocol (CTAP) standards are what help platforms and services adopt FIDO passkeys in their systems. These protocols work together to ensure a user-friendly and secure authentication experience across various devices and platforms.

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WebAuthn at a glance

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WebAuthn defines an API for creating and using strong authentication credentials on the web. It enables users to log in via biometrics, mobile devices, or FIDO security keys, enhancing the security of online interactions. 

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WebAuthn is designed to work alongside traditional passwords, offering a layer of multi-factor authentication (MFA) that significantly boosts security without compromising convenience. 

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Major browsers like Google Chrome, Mozilla Firefox, and Microsoft Edge have embraced WebAuthn, signaling its growing acceptance as the standard for web authentication.

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CTAP: Bridging devices and authenticators

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CTAP complements WebAuthn by adding the option to use external devices such as mobile phones or security keys as authenticators. This protocol is also very important for enabling FIDO passkeys to function across different platforms, allowing for a more integrated and secure authentication process. CTAP is particularly valuable in scenarios requiring Two-Factor Authentication (2FA), where an additional layer of security is crucial.

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CTAP is often used in high-risk sectors like banking and healthcare, where the integrity of user authentication processes is critical. In these environments, CTAP’s role in 2FA is vital, offering an extra security measure that protects sensitive data and user identities from potential threats.

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Ensuring compatibility: Using passkeys across devices and platforms

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FIDO passkeys seamlessly integrate with major operating systems, including Windows, macOS, and Linux, as well as mobile platforms such as iOS and Android. This widespread compatibility means users can enjoy the benefits of passkeys, such as enhanced security and convenience, on virtually any device they own.

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You can also use FIDO passkeys on virtually any browser, including Chrome, Firefox, Safari, and Edge because they fully support WebAuthn and CTAP protocols. While these browsers are committed to implementing these standards, there might be some variations in support levels, so you need to pay attention to ongoing updates and adjust as needed to ensure a smooth user experience.

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In order to properly integrate FIDO passkeys, platforms and services need to implement the WebAuthn API and potentially adapt to the latest versions of CTAP. If you’re a developer or an IT professional, we recommend that you stay informed about these evolving standards to ensure compatibility and maximize security.

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Despite the broad support for FIDO passkeys, challenges still exist, such as discrepancies in protocol implementations across different platforms or browsers. Thankfully, there is a very active FIDO dev community that people can turn to at any point and try to resolve technical issues.

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Finally, it’s worth mentioning that besides all the software, you also have hardware authenticators, like YubiKeys, that enhance the FIDO passkey ecosystem by providing a physical device that stores cryptographic credentials. These devices are compatible with a wide range of operating systems and platforms, offering an additional layer of security, especially in environments where mobile devices are not allowed or practical.

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Gravatar: Your digital identity management companion in a passkeys world

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Are you passionate about passkeys and eager for a world where passwords no longer exist? We are too! Passkeys, including those built on FIDO standards, are a huge step forward in creating a better internet for the world. 

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But it’s not the only step forward. If you’re looking into implementing FIDO passkeys on your website or web app, go the extra mile and build a truly robust and complete digital identity management system with Gravatar. 

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Gravatar, an Automattic service, is a profile management system that allows people to create Gravatar profiles linked to their email addresses, which they can carry across various apps and platforms such as WordPress, Slack, and OpenAI.

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With the combination of Gravatar and FIDO, you can significantly improve the onboarding process and user experience by allowing people to effortlessly sign up and sign in to your platform without the hassle of remembering multiple passwords. 

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The result? A quick and easy sign-up process that saves time, making it a win-win for both users and service providers!

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In addition, you can use Gravatar’s API to offer personalized, secure, and privacy-preserving user experiences on your platform. If you want to learn more about how Gravatar can elevate your user experience and security, check out our documentation and subscribe to our newsletter.

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Have you ever downloaded an app only to feel lost and frustrated within the first few minutes? That’s where app onboarding comes in. It’s the digital equivalent of a warm welcome and a guided tour, all rolled into one user-friendly experience.

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Simply put, app onboarding is the process of introducing new users to your app’s interface, features, and benefits. A well-crafted onboarding experience can make the difference between a user who sticks around and one who hits the dreaded uninstall button.

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But here’s the kicker: effective onboarding isn’t just about showing off your app’s bells and whistles. It’s about helping users understand how your app can solve their problems or make their lives easier. Get it right, and you’ll see higher user satisfaction, increased engagement, and, ultimately, better retention rates.

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In this article, we share the top strategies for creating an onboarding experience that will wow your users and keep them coming back for more. 

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Let’s get started!

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Why app onboarding is different from web onboarding

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If you’re thinking, “Onboarding is onboarding, right?” – think again. Mobile app onboarding is a whole different ball game compared to its web counterpart. Here’s why:

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User engagement and time constraints

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Mobile users are like hummingbirds – always on the move and easily distracted. They’re scrolling through apps while waiting for coffee, during commutes, or in between Netflix episodes. This means you’ve got a smaller window to capture and keep their attention.

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With web onboarding, users might be willing to sit through a longer introduction. But for mobile? Research shows that you need to be quick, concise, and to the point. It’s all about delivering maximum value in minimum time.

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Technical constraints and opportunities

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Mobile devices come with their own set of challenges and perks. Smaller screens mean you need to be smart about how you present information. Every pixel counts!

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But it’s not all limitations. Mobile apps can tap into device-specific features like push notifications, geolocation, and camera access. These can be powerful tools for creating a more immersive and personalized onboarding experience.

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Consistency across platforms

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Here’s where things get tricky. If your app has both mobile and web versions, you need to walk a fine line. The onboarding experience should feel consistent across platforms while still playing to the strengths of each.

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Think of it as like translating a book into different languages. The core story stays the same, but you might need to tweak certain elements to make it resonate with each audience.

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Top strategies for an engaging app onboarding process

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Ready to take your app onboarding from good to great? Let’s dive into some strategies that’ll have your users saying “wow” from the get-go.

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1. Choose your onboarding strategy

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First things first – you need to pick the right onboarding strategy. You want to make a great impression, but you also want to be true to your app’s personality. 

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Here are three popular strategies:

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Progressive onboarding

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This is the “show, don’t tell” of the onboarding world. Instead of bombarding users with information, you introduce features gradually as they explore the app.

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Benefits:

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Tips:

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Function-oriented onboarding

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This strategy focuses on teaching users how to use your app’s core features right off the bat.

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Benefits:

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Tips:

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Benefits-oriented onboarding

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This approach is all about showing users what’s in it for them. It’s like answering the question, “Why should I care about this app?”

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Benefits:

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Tips:

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2. Include key onboarding elements

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Now that you’ve chosen your strategy let’s talk about the essential elements of a killer onboarding process.

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Sign-up page

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This is your app’s front door. Make it welcoming and easy to walk through, focusing on clear instructions and encouraging users to finish the process.

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Welcome screen

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This is your app’s first impression so make sure it’s inviting, informative, and it includes a brief overview of the app’s benefits and features.

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Interactive walkthrough

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In this section, you need to guide users through your app’s features in a way that’s engaging and educational. You can even make it into a game-like experience. 

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Feature guidance

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Help users understand and use your app’s core features effectively. The faster they get to this point, the more they will get out of using your app. 

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Self-serve support

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Empower users to find answers on their own.

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Strike a balance: You want to provide enough guidance to help users get started but not so much that they feel overwhelmed or hand-held. It’s all about empowering your users to explore and discover the value of your app on their own terms.

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3. Adapt the onboarding process length to your users

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When it comes to app onboarding, there are conflicting opinions about whether it’s a better idea to keep it short and sweet or not. While most people seem to be rushing to get to that “first value”, some experiments show that longer onboarding processes lead to higher conversion and retention rates. 

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I personally think that just like anything else, a balanced approach is needed – it all comes down to context. Think about your target audience and tailor the process to their requirements. For example, if you have a music app, like Spotify, the user’s main goal is to just listen to music, so a lengthy onboarding process doesn’t really make sense. You can add a step where they can select their favorite genres and artists, but beyond that, you’re just making it hard for them to start using your app as intended. 

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On the other hand, if you have a fitness app that offers personalized workouts, you’ll probably need a lot more information from your users such as their fitness goals, current weight and possibilities, exercises they can’t or don’t want to do, number of sessions per week, whether they live in an apartment and need to be quiet or they go to the gym and have access to a lot of equipment, etc. 

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Whatever your case is, there are some universal rules that help make the onboarding uncluttered, which should be the goal. 

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How Gravatar integration helps reduce sign-up times

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Gravatar, short for Globally Recognized Avatar, is a tool that allows people to create consistent digital identities with the same profile picture and basic information across multiple platforms, all linked to their email addresses.

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As an app developer, you can use the Gravatar REST API to create a personalized experience for each user. This means that users can quickly sign up using their existing Gravatar profile, which automatically populates their profile picture and basic info. No more tedious form-filling!

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4. Collect user data at initial stages

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Collecting user data early on helps you tailor the experience to their preferences and needs, and when you do that, you can enjoy: 

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But here’s the catch – you need to strike a balance between collecting necessary information and not overwhelming the user. It’s like asking for someone’s life story on a first date – it’s too much, too soon.

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This is also where you can use the Gravatar integration to its full potential. Users can import their name, email, and profile picture from their Gravatar account with just a click because the API will pull this verified information directly from the user’s profile. This method significantly reduces the risk of errors and friction, so you can increase completion rates and improve user engagement.

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Finally, it’s a great way of preventing fake accounts – users are more likely to use their real identities when importing existing profile information.

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5. Create skippable elements

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Apps in similar niches tend to look and work in familiar ways (project management apps, for example), so if your users are more knowledgeable, they probably won’t need to go through the entire process similar to a complete beginner. This is why it’s always a good idea to add a skip button during the different stages and allow users to control the process based on their preferences. 

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This tactic:

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Pro tip: Always provide a clear and visible option to skip onboarding steps. 

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6. Utilize a progress bar

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Progress bars are the best way to give users a sense of how far they’ve come and how much is left to go. 

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They bring: 

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Fun fact: A study by the Nielsen Norman Group showed that progress bars can significantly improve user engagement. It’s like the difference between running a marathon with or without mile markers – knowing how far you’ve come can be a powerful motivator.

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7. Utilize onboarding checklists

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Checklists aren’t just for grocery shopping or packing for vacation. For app onboarding, they’re a powerful tool to ensure users complete essential steps and get the most out of your app.

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Here’s why checklists rock:

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Think of onboarding checklists as a gentle guide, not a strict rulebook. They should help users navigate your app, not make them feel like they’re taking a test.

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8. Use push notifications strategically

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When used correctly, push notifications can guide, motivate, and engage users throughout their onboarding journey and beyond. But beware: poorly timed or irrelevant notifications can put users off and even lead them to uninstall.

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Here’s how to make push notifications work for you with some fictional examples from famous apps:

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Lastly, always give users control over their notification settings. Nothing turns people off faster than feeling bombarded with messages they can’t opt out of. Respect their preferences, and they’re more likely to stay engaged with your app in the long run.

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9. Employ regular user testing

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Last but definitely not least, don’t forget about user testing. It’s like having a focus group for your app, helping you identify pain points and optimize the onboarding flow.

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Here’s why user testing is so important:

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There are different ways to conduct user testing:

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Remember, user testing isn’t a one-and-done deal. It’s an ongoing process that helps you keep your onboarding experience fresh, relevant, and effective.

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Examples of apps with great onboarding flows

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Let’s take a look at some apps that have nailed the onboarding process. 

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Duolingo

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Duolingo, the popular language learning app, has mastered the art of engaging onboarding.

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TikTok

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TikTok‘s onboarding is all about getting users hooked on content as quickly as possible.

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DoorDash

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DoorDash, the popular food delivery app, takes a unique approach to onboarding that puts user experience first.

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Bumble

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Bumble, the dating app where women make the first move, has created an onboarding process that’s both engaging and informative.

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These examples demonstrate how effective onboarding can take many forms, but they all share common elements: they’re engaging, they provide immediate value, and they’re tailored to the user’s needs and the app’s unique features. By studying these successful onboarding flows, you can gather insights and inspiration for creating your own stellar onboarding experience.

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Drive app success with an engaging onboarding process

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And there you have it – your roadmap to creating an app onboarding experience that users will love. Remember, the key is to make it easy, engaging, and valuable right from the start. Your onboarding should be like a good handshake – firm, friendly, and not too long.

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We’ve covered a lot of ground in this article, from choosing the right onboarding strategy to leveraging tools like progress bars and checklists. But here’s a pro tip that ties it all together: consider integrating Gravatar into your onboarding process. It’s like having a universal ID for the internet, making sign-ups a breeze, and helping you collect key user data right off the bat.

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Gravatar integration is easier than you might think, and it can significantly streamline your onboarding process. By allowing users to import their existing profile information, you’re not just saving them time – you’re also ensuring accuracy and consistency in user data.

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Ready to take your app onboarding to the next level? Dive deeper into Gravatar integration and discover how it can transform your user experience. 

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 03 Sep 2024 15:50:35 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:30;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:61:"WordPress.org blog: WordCamp US 2024: Oregon-a See You There?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:35:"https://wordpress.org/news/?p=17653";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:75:"https://wordpress.org/news/2024/09/wordcamp-us-2024-oregon-a-see-you-there/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4619:"

WordCamp US 2024 rounds out this year’s trio of flagship WordCamps. Starting September 17, open source and WordPress professionals from around the world will touch down in Portland, Oregon, for four days of learning, connecting, and collaborating. 

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There’s even more packed into the conference schedule this year, with the collaborative spirit of Contributor Day and the introduction of Showcase Day to kick things off.

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New this year: Showcase Day

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Showcase Day will spotlight innovative and impactful projects built on WordPress. Through a curated series of presentations, attendees will gain insights into how WordPress drives success across diverse industries, including enterprise-level implementations for clients such as Disney Experiences, The New York Post, CNN Brazil, Vox Media, and Amnesty International.

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Keynotes, presentations, and more

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Following Showcase Day, two programming days on September 19-20 will feature notable keynote speakers, including OSS Capital Founder Joseph Jacks and TIME CTO Burhan Hamid.

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A roster of highly anticipated presenters will also speak on a wide range of WordPress topics, from business strategy to technical insights on WordPress Playground and the Interactivity API. Attendees can learn from case studies across sectors like education and nonprofits and get inspired by the WordPress Speed Build Battle. All the presentations will be live streamed throughout the conference on the WordPress YouTube channel.

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A Networking Block will also offer opportunities to connect and explore potential collaborations within the WordPress ecosystem.

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Closing session with Matt

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WordPress Cofounder Matt Mullenweg will close the conference with a live question-and-answer session. You can watch Matt’s Q&A on September 20, 2024, streaming live on the WordPress YouTube channel starting at 3:45 p.m. Pacific Daylight Time (10:45 p.m. UTC).

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Need help getting WordCamp-ready? 

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Don’t miss any of the action—follow WordPress on X, LinkedIn, or Instagram. And when you’re sharing highlights, tips, videos, and photos from the conference floor, remember to tag #WCUS (and #WordPress) to bring everyone along for the experience.

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Whether you’ll be joining us in person in Portland or watching online from elsewhere, we’ll see you very soon!

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 03 Sep 2024 15:24:34 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:12:"Lauren Stein";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:31;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:156:"WordCamp Central: WordCamp Jinja 2024: Diverse Speaker Sessions, Creatives and Students Camp, Workshops, Free Web Design Hackathon, fun activities and more!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:39:"https://central.wordcamp.org/?p=6943667";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:175:"https://central.wordcamp.org/news/2024/09/wordcamp-jinja-2024-diverse-speaker-sessions-creatives-and-students-camp-workshops-free-web-design-hackathon-fun-activities-and-more/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:7150:"

WordCamp Jinja 2024 is scheduled for Thursday, 5th September to Friday, 6th September 2024, at The Innovation Village, Plot 5 Main Street, Jinja, Uganda as our main venue. This event is our annual WordPress conference in Jinja, Eastern Uganda, organized since 2022 by the WordPress Jinja Meetup Community. It has grown to become one of the largest annual community tech events in Jinja City and the eastern region, bringing together diverse attendees, including developers, designers, online publishers, students, educators, and entrepreneurs from Uganda, East Africa, and beyond.

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We are thrilled to announce a lineup of local and international speakers from who will share their expertise and insights on various topics and everything to do with WordPress. Additionally, in partnership with Google Developer Groups Cloud Jinja, Rotary Club of Jinja City, Sharebility, Xerus, Hello World Africa, Women Tech Makers Jinja and other local tech communities, this year’s event will feature our annual free web design hackathon, workshops and other engaging activities. Our theme, “Unleash Your Creativity with WordPress on The Nile!”, invites you to explore WordPress in a dynamic, creative environment by the banks of the Nile River at #WordCampJinja 2024.

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Expect a variety of activities, including beginner workshops, inspirational talks, showcases, hands on labs and discussions on best practices and the latest trends in WordPress development and design. Additionally, there will be a parallel Contributor event day on 6th September 2024 to engage with the WordPress Open Source community, and an exciting after-party near the Source of the Nile in Jinja, perfect for networking and relaxation.

Accommodation options are plenty and always available for those traveling to Jinja for the first time. Attendees can find a list of hotels and guest houses through booking.com or by contacting the WordCamp team directlyat jinja@wordcamp.org for more information on Jinja’s variety of accommodation and guidance. 

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To book your tickets now, sponsor/partner or learn more, please visit https://jinja.wordcamp.org/2024 or contact us at jinja@wordcamp.org. Don’t miss this opportunity to learn, network, and celebrate WordPress in one of East Africa’s most exciting cities!

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Join the discussion via #WordCampJinja hashtag on Twitter:

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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 03 Sep 2024 13:29:46 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:18:"Mohammed Kateregga";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:32;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:80:"Do The Woo Community: Tips for Attending WordCampUS with Marcus, Katie and BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85498";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:78:"https://dothewoo.io/tips-for-attending-wordcampus-with-marcus-katie-and-bobwp/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:48863:"
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This show is sponsored by…

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Omnisend: Whether it’s for integration into your Woo product, or building sites for clients, Omnisend is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.

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\nAirwallex\n
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Airwallex: With Airwallex merchants are no longer forced to convert their foreign incoming payments into their home market currencies and they can use the funds to pay suppliers internationally.

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\n\n\n\nEpisode Transcript\n
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Marcus:
Well, hey everyone. Welcome to another BizChat on Do the Woo. My name is Marcus Burnette, and I’m a community marketer with GoDaddy. I’m here today, as always, with my wonderful co-host from Barn2 Plugins, Katie Keith, and we’ve roped in the man behind the curtain himself, Bob Dunn. How are you both doing today?

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Katie:
Yeah, I’m good, thanks. Good to talk to you, and very exciting to have Bob on as well.

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BobWP:
They let me out of my cage, so it’s great to be here.

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Marcus:
Got to join us every once in a while. Well, we’re going to be chatting about the WordCamp experience with us coming up and how to make the most of your time and money as a business, whether you’re attending, sponsoring, or maybe even watching from afar. We can talk about that as well. I was going to say, maybe to start, we’ll assume for the purposes of this conversation that people know what a WordCamp is and have decided to bring their business. So we’ll kind of start with that baseline and talk a little bit about just maximizing the time, maximizing the spend, and all of that. How does that sound to you all?

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Katie:
Yeah, that sounds good. Should be interesting.

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Marcus:
Yep. Awesome. I guess I’ll just kick it off for all of us to chat about WordCamp as a concept, as a group of sessions, and there are sponsors and there are parties and all of that stuff. How do you balance what to attend, especially when it comes to sessions? There are a lot to choose from, with multiple tracks. How do you pick and choose what makes the most sense to attend at a WordCamp?

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Katie:
Yeah, it’s easy to feel quite torn in many different directions. At the big WordCamps, you’ve got multiple tracks running alongside each other, and then, of course, all the time there is the hallway track as well. So you need to look at the schedule and think of those maybe four different things—three tracks plus the general networking. Oh, and the sponsor hall, so you could argue that’s five. Which of those do you do at any given moment? And then, in addition, you’ve got all the parties. I remember when I started going to WordCamps, it was really just like the after party, but now I think every WordCamp I go to, there are more side events being organized of all different scales by many different companies of different sizes, and a lot of those are open to everybody to register. And I think, in WordCamp Europe this year, there were probably three or four parties running in the same building simultaneously on the first night of the conference. So it was like going between different parties and ethical dilemmas of not being able to attend one after taking a place by registering. So it is a fine juggling act.

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BobWP:
Yeah. I think, especially for anybody new, it is finding that right balance and not totally being worn out by the end of day one or something. It’s a bit challenging, and you probably want some downtime too, so I think that’s important. Some of us fill up our cards—or dance cards, per se—and we’re going from one place to another. I think the sessions are really nice in the sense that not only are they great educationally, but for people that need a little bit of downtime to get out of the social atmosphere, they can just maybe sit and relax. A session is great because you can sit there, you can enjoy, you can learn. So there’s a lot of stuff. Unfortunately, I don’t make most of the sessions, but I do fill up the side events. I fill up the card on that. I try not to overlap too much where I disappoint somebody if I’m taking a spot. I don’t want to be doing that, but yeah, it’s a hard thing to really… Sometimes it’s that experience the first time. You’ve got to see how it goes, and from there on, you start to get what works for you and what doesn’t.

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Marcus:
Yeah. A lot of advice I’ve heard from people is that the sessions will almost always end up online for you to watch later, so skip them and go network. Do you think that is solid advice? Do you think there’s a worthwhile reason to look at the schedule and find sessions that you probably should attend? You don’t have the opportunity to ask questions of a speaker necessarily if you’re watching it later, where you might be able to ask questions during the session. Do you think it’s worth it? I guess the question is, is that good advice, or should people still look at the schedule and find time to at least attend a few sessions?

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Katie:
Yeah, I feel a bit torn because I recently was a speaker for the first time, but generally, sessions are not an important part of a WordCamp for me. They cover things that you can access at any time of the year, either by reading blog posts or eBooks or real books or listening to podcasts like this. There’s information, the same as what you get in talks, wherever you look these days. It’s really excellent how much the WordPress community produces that you can learn from. And then, as you said, Marcus, you can watch things later. There is sort of something to be said for going in person, but I feel that’s a missed opportunity, and I love what Bob said about it being a kind of break. I go to sessions for an introvert break, and I might learn something, but yeah, that’s track six. I said there were four or five tracks, and the introvert track is the other one, which might be a wellness room. For me, it’s often just going back to my hotel room for half an hour for that reason. Actually, I like to stay at the venue if it’s a hotel where possible because you can just go if you need a bit of a break and then come back down into the thick of it. But I find that the networking, both with people I already know and people I haven’t met yet, is the most valuable part of attending a WordCamp, and the sessions, therefore, aren’t as important unless I need a break.

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BobWP:
I think that it’s, again, what you’re going there for. And I think maybe saying it in the way of that they are online, so being aware that they’re online if something happens, if you cannot make it, or you get into a conversation you don’t want to end. That’s a great alternative because you do have that option. But like Katie said, I think there’s also some people too that they like to immerse themselves in the actual room, listening to it versus doing it online. So I think it’s a recommendation more than a suggestion like, “Hey, you can go there, but if you can’t make every session, they are online.” And like you said, everybody’s going to make their choice. Sometimes I feel really bad when somebody asks me, “Oh, did you come and see my session?” And then you fall back, “Oh, well, I will catch up online.”

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Katie:
I do go to sessions if it’s somebody I know because I’m supporting them. And it’s sort of different motivation, isn’t it?

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Marcus:
Yeah, that makes sense. But it also becomes harder and harder as you get to know more and more people.

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Katie:
True, true. We do know a lot of speakers by now.

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Marcus:
Yeah. And you mentioned that you recently were able to be a speaker. One of my questions I had for you, and I’ll ask Bob too because he’s been a speaker, do you feel like there’s a strong business case for applying to speak? Did you feel like, I guess, did you feel like that was worthwhile for your business? Did you do that because you wanted to have that as an accolade, as something that you’ve done under your belt? Personally, I guess just, and then talking about whether or not people are even attending sessions, is there a good business case for applying and being accepted to speak and being a speaker at a WordCamp event?

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Katie:
Well, it’s interesting because I didn’t particularly want to be a speaker, so I do the WP Product Talk podcast with Matt Cromwell and two other people, but Matt particularly invited me to apply with him, and I kind of just said yes without really thinking about it or whether I actually wanted to. I just thought, “Yeah, that would help promote the podcast. Let’s go for it.” And then we were accepted, and I was like, “Oh, I’ve never spoken to a big group. I’m not sure I’m comfortable with this,” but I wasn’t going to drop out or anything. So I did lots of practicing, and it went really well. But reflecting on it afterward, actually, I realized that it was valuable to the business to be a speaker, and particularly in comparison with sponsoring. And I know I upset a few people, which I regret afterward because I tweeted or something that having sponsored the previous year and then being a speaker the following year, I felt that my company had similar exposure from the two things. Also, there were six of my team members walking around in the bright Barn2 T-shirts, and that plus being a speaker and I was on a discussion panel. I tweeted that I felt maybe Barn2 had as much exposure from that as sponsoring. And then lots of people quite rightly got upset that we need to be encouraging people to sponsor and not saying it’s not necessary. So I would say they are different ways of achieving exposure for your company. Sponsoring is one way, which undeniably does that. But yes, being a speaker does help you get exposure, particularly if you can think of a topic to talk about, which is in some way not directly promotional but is

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relevant to what you do. Because I was talking about how to build a product company, which has nothing to do with the plugins that I sell. So if you can think of something a bit more relevant—if you sell WooCommerce extensions, your talk can be about WooCommerce to help you position yourself as an expert in that field—particularly then I think that could possibly help with sales. Maybe not in the short term, but in the long term, people would recognize you and your company more and be more likely to become a customer. So I would say that there is a business benefit of being a speaker.

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Marcus:
Yeah, I’d argue that talking about building a product company is relevant in the sense that I like to know who I’m buying products from, and so knowing you and your company better would be good for business overall. And we’ll talk about the sponsorship piece in a moment, but I want to give Bob a chance too. Bob, I know your business is a little bit different. You’re not a product company or an agency, although you’ve done both of those things too, I believe. Do you feel like there’s a business case to speaking? Is it just exposure, or is it part of the long-term game—the long game of hoping that people recognize you and want to purchase from you down the line? Or is there maybe a more direct business case for it?

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BobWP:
Yeah, I think that… I wish I could remember my first time speaking. I need to go to a site that will tell me that, which we’re all familiar with—Marcus’s site. But yeah, so it was early. I don’t know if it’s 2011, 12, 13 when I did it, and yeah, I forced myself to do it because, at that point, I wasn’t really into speaking to large groups. I tried to do it at a few other conferences too, but it was personal branding for me. I was doing a lot of training back then, blogging—that was it—basically a lot of training. And for me, it was a good way to brand myself because, obviously, what I talked about was what I talked about in my tutorials or my videos or whatever. So it was certainly something I did for a few years. Then there came a point where I didn’t really necessarily feel like I didn’t want to brand myself or continue to brand myself, but I just got to the point where I thought, “I think I’m done speaking at WordCamps.” And I think that decision partly came too because I’d done it for a few years and so many people apply to those, and I thought, “Why am I continuing to take up the space there?” And so I kind of stepped back, and I prefer not speaking now. I enjoy going to WordCamps, but I would encourage anybody to do it and see how it works for you too, personally. It’s not always the easiest thing for a lot of people to do—to get up and stand in front of a crowd like that. But I’ve talked to many people who have been very stressed. I’ll just divert to a little short story. Years ago, I was at a WordCamp, a local WordCamp. There was a guy sitting on the floor, and I’m not going to mention him, but he’s very known in the WordPress space. But he was sitting on the floor by himself, and I asked him what was wrong. He looked a little stressed. He said, “I’m speaking for the very first time, and I don’t think I should have done this.” So I sat down on the floor next to him. We just started talking. I said, “People are pretty forgiving,” and this was quite a few years ago, but I think they still are. I said, “Go in there, do your thing.” And eventually, he did. I don’t know if I really made him feel any better about it, but afterward, somebody did come up to me and, without even asking them, they said, “Hey, the guy was a little nervous, but boy, the information was great. He did a really good job.” So I went back and told him. I thought he should hear that, and he did smile. He said, “Wow, that’s great to know.” But yeah, it’s something you’ve got to… For a lot of people, you make yourself do it, but I think it’s, again, it really depends on the person and if that’s what you’re comfortable with and if you feel you really want to build that brand, whether it’s your company’s brand or your personal brand.

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Marcus:
Yeah, if your profile is up to date fully, your first talk was in 2011 at WordCamp Seattle, so, oh wow, been a little bit, but you’ve spoken plenty of times since then. Yeah, I spoke as well last year, I think it was, at WordCamp Phoenix, and I appreciated, I guess, the exposure. I appreciated the way that it opened up opportunities for people to ask you questions. I think that was more beneficial than most anything else was. Now you’re a name on the sheet and a face that people have seen that, for better or for worse, makes you an expert in at least the topic that you were talking about, but also by the nature of it, a WordPress expert in the WordPress expert circle. And so it gives opportunities for you to have people approach you and ask questions and say, “I want to learn more about X, Y, Z.” And if you’re a business, that opens up doors for you to talk about, like Katie was saying, if your talk was about something related to your business, there’s obviously an open door there to then talk about some of the products or services that you sell as well—to say, “Hey, I understand that problem. I’ve come across it lots of times. We’ve actually built a product that helps with that problem. Let me tell you about it.” And the sales process kind of comes to you a little bit in that regard, and I think that’s helpful as well. It is something that you have to apply and be accepted for. So let’s talk about the other direction, which is sponsorship, which you pay into as a business. You can also pay to be a sponsor. That guarantees you a spot in the sponsor hall, whatever that may look like. It’s a little different based on the size of the conference, but that gets you guaranteed access to attendees to talk a little bit about what you do. I don’t want to open the controversy box again with Katie there on whether you should or shouldn’t, but maybe we can talk a little bit about the business case for sponsoring a little bit and what do you get? I know that Katie, you’ve sponsored in the past. Bob, I know that you’ve sponsored in the past. I’m part of the GoDaddy team that sponsors globally all of the WordCamps, so maybe we can chat just a little bit about the business case for sponsoring WordCamp events. We’ll start with you, Katie.

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Katie:
I think we can all agree, and this is well-documented now, that sponsoring does not generate enough direct sales in the short term to cover the cost of sponsorship. However, there are still other benefits, particularly if you have the kind of marketing strategy and accompanying budget where you are going for general brand awareness within the WordPress community, which, for example, hosting companies—that’s very important that they’re seen to be big players, support the community, and so on. Being there has a symbolic importance, as well as directly getting people to know your brand over time. So I think there are benefits, but you shouldn’t sponsor a WordCamp if you think it’s going to generate more sales than it costs straight away and that you’ll be able to measure that. Last year, when I sponsored for the first time, I did a sale—a 50% off sale—and gave everybody leaflets with coupon codes, and we made literally zero sales from that. And I know because nobody used that coupon; I can track that. So it is not a direct ROI, but people must be more familiar with our brand. Hundreds and hundreds of people talked to us over the two days. We did product demos. Existing customers asked questions which might have helped to boost their loyalty over time and their likelihood of being retained and renewing. There are lots of indirect benefits, but you’re never going to measure them.

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BobWP:
Do the Woo sponsored, and actually several people came up to me and asked me, “Why are you sponsoring?” They couldn’t quite understand it because I am not selling a product. I’m basically saying, “Hey, come and listen to our shows.” And I thought about it long and hard. I had a little experience with being able to take over a booth at WordCamp US last year. So then, after that experience, I decided to try WordCamp Asia and WordCamp Europe. And one thing is, yeah, your expectations—you’ve got to understand what to expect and can this bring enough value to you for brand awareness? And that was one big part of it, to make people aware of the podcasts. I’d also… It’s easy to say, “Hey, go spend whatever amount of money out there you need to spend to be a sponsor.” But I also had my sponsors. I talked to them about me sponsoring at least a couple of the flagship sponsorships, so I got that money through my sponsorships where I could sponsor, which is kind of meta. But anyway, it was incredibly valuable for me because of not just being a podcast but being what the podcast stands for within the community. I mean, it became more of a community table. I know that Katie was able to spend some time at it, and people would just come up and talk about things. They don’t always need to talk about a podcast show. Katie was catching people she maybe hadn’t seen yet because we were in a very nice location, especially at WordCamp Europe, where people were passing by. And I had several

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people later on say, “Hey, I was going to stop by and say hi, but there were so many people around your booth that I just thought, well, maybe I can catch you another time.” And they said, “We just saw you constantly busy,” and it wasn’t necessarily, again, selling or talking about the podcast endlessly, but when somebody would be able to come up and say, “Hey, what’s your podcast about?” I had all these stickers out for the different shows, and so I’d get talking to them. I’d say, “Well, what do you do?” I’d give them the sticker of the show that I thought fit them because they maybe wouldn’t want to listen to them all. So it was a very good investment for me and a good investment for the growth. I think Katie said something like, “If you can find the right strategy and you find the value and the value equals what you have to spend,” especially in the case of Katie or GoDaddy. I mean, I set myself up, and I was basically it, and then some of the hosts were there. But you’ve got a team that you’ve got to fly there or whatever. You’ve got a team that you’ve got to put in the hotels, feed, all this stuff. So there’s a lot of added expense besides just that dollar amount you’re looking at for the sponsorship. So it’s a good value if you know what you’re getting into.

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Marcus:
For something like WordCamp US, I don’t even want to talk about the amount of money that GoDaddy spends to sponsor and have team members and all of that there. And the ROI is impossible to either track long-term or make up in immediate sales. WordCamps are generally not sales events. We aren’t salesy. When people come up to the booth, we’re happy to talk about the things that we’re doing with WordPress and GoDaddy and share as much information as people are interested in listening to, but it’s not a sales event. We all kind of know that, and so making that up is nearly impossible. That being said, and we could probably do an entire episode—or I think maybe we even have done an episode—about why or why not to sponsor, there’s another part to sponsoring WordCamp in the sense that one of the big reasons that we’re global sponsors and continue to be large sponsors at flagship events is just to show the community that we’re here and invested in the community. There’s clearly an investment cost there that isn’t recouped in sales. That is just us saying, “We want to see this project, this ecosystem, this community succeed. We’re going to put our dollars behind it and show up and show up big and have lots of people come with us to meet the community and be part of the community and contribute, to be part of Contributor Day and all of that stuff.” That being said, I also wonder kind of the flip side that I always ask myself and ask people when we start to talk about whether we should or shouldn’t be at any particular WordCamp is: is there a cost to not being at a WordCamp? We’ve clearly discussed not financial, but kind of like a reputation cost. Does showing up one year and not showing up the next year look like, “Oh no, I don’t know what’s going on with that company. They must not be doing well. They decided not to sponsor. Were they not able to sponsor? Are they pulling back from the community?” That kind of thing. I wonder what you both think about that, if there are thoughts of what the cost is to not being a sponsor, especially, I guess, if you’ve been a sponsor before. I guess if you’ve never been a sponsor, then are you irrelevant already is the first question. And if you were a sponsor and then you aren’t a sponsor in the future, is there a level of people thinking that you’re on your way to irrelevance? I don’t know. I think there’s a psychological piece to it too, and I wonder what you all think about that, whether there’s a cost of not being a sponsor or not being there at all. Katie, I know that you weren’t a sponsor, but you still showed up and were there and were a speaker and had a team there, and they were walking around in their shirts, so clearly not irrelevant, clearly there to support the community. But I wonder if there’s a cost to not showing up.

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Katie:
I think it depends on your line of work. I think the main types that can be hurt by not sponsoring are hosting companies because it’s almost like an arms race to show who’s the biggest and has the biggest booth. Does the type of booth fit with people’s perceptions of your scale of company? And it can go both ways, so you kind of do need to choose wisely both whether to just not be sponsoring and, if you are, is it going to make you look good or bad basically. Whereas I think there’s nothing wrong with a small booth if you are a small company. Like at Barn2, I feel it fits our reputation or whatever. I don’t think, as far as I know, any eyebrows will be raised by having the small booth. Same with Do the Woo—it’s a community booth; you’re not a product company, Bob. So I think it makes sense for you to have that level, but the big companies need to think about that.

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BobWP:
That’s interesting because I’ve thought of it, but I’ve never thought of it in the question that Marcus said because it is perception. And I guess where that perception comes from is probably more for the core community too, is the people that see you all the time and know about you all the time as opposed to maybe new people in WordPress.

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Marcus:
Yeah, it’s interesting for sure, and as someone who is largely in charge of running a big booth for a hosting company at flagship events and stuff, it’s definitely something that we do think about. What is the perception? What is the perception in the giveaways that we’re giving away? I mean, there’s definitely the perception aspect to all of it. The design of the booth has to be on par with a large brand or whatever. Sometimes that’s good, sometimes that’s bad. Sometimes we want to look more corporate than we are. Sometimes we want to look less corporate than we are—more approachable, less approachable—and there’s just a lot that goes into it.

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BobWP:
It’s interesting. That could actually flow over into the perception of side events too. Why is this person doing this huge side event and this hosting company is having a smaller whatever? Is that another perceived idea that, oh, they’re kind of cutting back because of whatever? Speaking of side events, I’m curious, and this kind of gets away a little bit from the sponsorship, but I was talking to Katie a little bit about it: do either of you ever strategically plan side events? Is it just, “Hey, I am going to sign up for this one, this one; I’m going to do this,” and just party or meet people and have fun, or is there some other little method to your madness?

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Marcus:
Yeah, in my case, I’m on the clock at camps basically from the time that my plane touches down to when I get back to the airport and head out. And so the side events, for me, are just as much hallway track and networking as any other part of the event, but it is definitely far more casual and easier to jump into conversations. The networking doesn’t necessarily mean we’re talking business, but I am getting to know people, creating those relationships and forming friendships with people that I’ve seen at a few camps and deepening relationships with people that I’ve seen for the first time or people that I’ve talked to online a bunch of times and we finally get to meet up in person. So a part of it is trying to figure out where are some of the people that I want to have conversations with going? What are their plans, where are they headed? Some of it is knowing some of the other side event organizers and them asking me specifically, “Hey, I’d love for you to drop by.” And then I try to make an attempt to make it to those events. There comes a time where there’s so many of them that they sort of overlap or even are in the same building, and then you’re playing that classic TV show where you’re trying to be in two or three places at once. So you’re zipping out the back door to drop down to another party for 30 minutes, and then you’re coming back up, and you’re like, “I just went to the bathroom real quick,” and trying to keep conversations going and stuff. As far as strategy-wise goes, I’m there at those to basically just deepen relationships and talk to people and have a good time. And obviously, the benefits of that spill out past the WordCamp event, where I can have conversations back online with folks but know them a little bit better and their personalities and all of that and have better conversations and stuff. As far as time management strategies, that’s so difficult because you have to map out where each of the events are and what time they’re happening and when they start and when they end and how far one is from the other. And I don’t have energy for all of that, but I try to make sure that I’m getting to the events, especially if someone has specifically asked me, like, “Hey, I’m going to be at this event, and I’d like to chat with you for some time. Are you going to be there? Would you make it there?” And then I’ll try to make it there, and I’ll have a conversation with those folks.

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Katie:
Yeah, I think with the side events, my strategy has definitely relaxed over the years. When I first started going to WordCamp, I would always make a point of wearing the T-shirt to all the side events. Even costume things like the after parties would often say, “Wear a costume.” I was like, “Nope, I want to be in my Barn2 T-shirt, and I want it to say on

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the front and the back what my company is because then people are more likely to come up to me if they know who we are.” And I think if you are trying to raise awareness and you don’t know that many people, that is a good strategy. I don’t particularly do that anymore at the side events because I’m all networked out by then after the daytime when I was wearing the T-shirt. And I know enough people that there will be people to talk to all evening without needing to advertise my company, and people know me more anyway from the podcast and Twitter and what photos and whatever. So I don’t do that, but I would recommend it if you’re just starting out. And also, the parties vary in terms of how loud they are, and really it’s best to view them as networking events. So the after party… Everybody constantly feeds back that they need a quiet room, but they’re often very bad at that. They were fine this year at WordCamp US; it was in a museum again like last year’s. But the WordCamp Europe after party was too loud this year, for example, despite feedback saying that they needed quieter areas. So if you just want to talk to people and network, find the quieter parties, which you can do by thinking about the location. Is it a nightclub, or is it in a restaurant or a cocktail bar or something that’s going to be quieter? So that’s good. And I heard an interesting tip, which I’ve never implemented, which is that if you’ve got multiple team members, send different team members to different side events so that your team has representation across more of the community. I think that’s kind of a shame because one of the big benefits of WordCamps that we haven’t talked about is bringing your team together. It may be that you don’t have company retreats; we don’t have company retreats. We just bring each team member to their local flagship WordCamp, and that’s a really good bonding experience for people. And so that’s another reason to go to WordCamp. I’m not sure I’d want to separate them out at a side event, but I can see the business benefit in terms of marketing of doing so.

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BobWP:
Yeah, that makes sense. I mean, at least I thought I’m like Marcus—if somebody says, “Are you going to be at this event? I’d love to talk,” I truly try to make an effort to be there. And I’m a little bit more lax on, as long as I’m not, like I said before, overlapping and not showing up. I sign up for quite a few of them because I also find that often the opportunity comes to meet somebody that I haven’t met yet at WordCamp—maybe catching up or someone I don’t know at all—just happened to run into them, say, “I’m going to this event because I know more people at it or because of the brand or whatever.” I find myself signing up for just about any event that comes my way that I have time for because what else am I going to be doing—sitting in my room or something? So I might as well be out meeting people. So yeah, I don’t necessarily have much of a strategy. I do find that I do end up leaving if I can’t hear what somebody’s saying. I think one party in Athens—I don’t know where it was—I damaged my hearing even more than it already is, but it’s hard to communicate for some of us in those situations, and I will likely make my way to another party if it becomes a point where I just cannot have a conversation at all. But yeah, I think it’s going to all depend on what works for you and what is right for you and some of that stuff. I’ve had people actually say to me that they went to a side event and they found out it was almost too overwhelming, even more so than the WordCamps. There was just too much socializing, and they were ready for some downtime and stuff. So you’ve just got to kind of play it by ear and decide what works for you.

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Marcus:
Yeah. My last side event question was going to be, we sort of all agree that there are good networking opportunities. Do you tend to talk shop at those or not? Or does it depend? Are you looking to just hang out and get to know people who they are a little bit better? Are you offended if people come up to you and ask to talk shop? How do you handle those conversations?

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Katie:
I go with the flow. I’m happy to do either and to allow people to lead. Sometimes I’ll be meeting new people, and you may end up talking shop because you’ve done perhaps some collaboration with them in the past online and you’ve not met in person, or you might use it as a chance to get to know each other personally, which helps to strengthen your professional relationship. Or at other side events, I end up speaking with people I already know well and already know everything about their businesses. So we would be talking about other things then. So I think, unless you have a really clear strategy, which is fine, you can go with the flow and see what happens.

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BobWP:
Whatever way the wind blows, however it works. Although it was very ironic that the first three flagships I went to after we moved to Portugal, 90% of the people who walked up to me, the first question out of their mouth was, “How is Portugal?” So I repeated that story numerous times for three different flagship WordCamps—at least probably, yeah, maybe hundreds of times and stuff. So I didn’t talk shop a lot because people didn’t care about that. All they wanted to know was how the move and how Portugal went.

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Katie:
That’s what happens if you’re famous and have an interesting story.

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BobWP:
Yeah. I know we could go on and on. Is there a little tip or strategy that you’ve found works, that doesn’t kind of fall into the norm, or something that just helps people who are going and trying to navigate whether it’s their first time or they’re within their first few WordCamps that they’re still trying to find out the right thing to do?

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Marcus:
Yeah, so I’ll take it from the introvert’s perspective because, as weird as it is for me to have a job where I go to WordCamps and talk to people, I am more introverted by nature. So what I do—what I find is extremely helpful—is I’ll get wherever the camp is, at least kind of the day before everything starts happening, and give myself a few hours to just leave on my own and go explore the city, go explore just outside the city. If there’s a WordCamp US in Portland this year, there are great places to go hiking and see some stuff outdoors as well. Just get away from everyone else for a couple of hours because the entire event is going to be very “peopley.” You’re going to be non-stop talking to people from the time that registration starts to the time that the side event after party or whatever ends. And so you’re talking at least a day, but in many cases, multiple days worth of just being around, being surrounded by people and talking to people constantly. And so I generally try to just get away for a couple of hours by myself. I’ll grab either my camera or just have my phone on me and just go out away and take pictures and walk around and just enjoy the silence, I guess, for a little bit. And then that really prepares me to be in a headspace to talk to people for many hours at a time. And so I highly recommend doing that for anyone who’s mildly introverted, I guess, just to give yourself some time to be on your own before you get into being around everyone else for that long of a time.

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Katie:
Well, that definitely applies to the majority of people who attend WordCamps as well, probably unlike conferences in some other industries. But that is definitely the case with WordCamp attendees as a whole. So my advice would be to do with networking. If you don’t already know people at a WordCamp, you need to understand it’s the sort of place you can just go up to somebody and talk to them. It doesn’t matter what you say—just, “Oh, hey, I’m so-and-so, what do you do?” People are open to that. And I’d say this even as a woman in a male-dominated industry. People don’t think it’s strange if you just go up to people and talk to them. They also don’t act inappropriately. It’s just everybody is friendly, accepts that it’s a networking event, and you can do that. So even if you are quite shy and you’ve never been to a WordCamp before, do that because I think you could listen to Marcus and say, “Well, I don’t know anyone. I’m not going to spend all day talking.” Actually, you should just go into the sponsor hall and go up to the sponsors. You may get into conversations with people near the sponsor booths as well. That’s a good place for networking if you don’t already know people. So do end up talking to people and try and remember them. I’m really bad at this. You talk to so many people, and then you’re probably going to have some kind of contact through collaborations or link exchanges or whatever kind of partnership work you do with other people—or hiring them or being hired by them or any of these things. At some point in the future, they may well remember you and you don’t remember them. And that happens to me all the time. And so try and write down who you’ve talked to or something and keep that because you never know when you need a bit of help with the memory. Overwhelming.

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BobWP:
Yeah, good to take a picture of a selfie or take a picture of them. Then you can zoom in on their name tag if it’s not flipped over, and you can see their name at least.

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Katie:
Good advice.

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BobWP:
Yeah. Yeah, I’ve done that a few times. And a little bit of piggyback on the networking. What I always tell people is visit all the vendors, all the sponsors, and it’s kind of two-part. One is, they’re not going to be, like Marcus said, none of them are like these huge high-pressure sales pitches you may have experienced at other conferences that you’ve gone to. They do like to talk, and you never know what will happen in a conversation. That’s just what Katie was saying—going up and talking to people. You never know what kind of connection you’re going to make, what may happen down the road, what kind of friendship you might build. So make sure and do that. And another thing I learned early on to do is as you’re looking at the sponsor list, if there’s a sponsor that you’re not familiar with, there is a new name, and you’re like, “Especially some of the smaller sponsors will be that way,” and you think, “Oh, is this somebody I should know about?” Go and check out their website. And if it’s somebody that you think would be worth getting to know better, or maybe it’s a product or a service that you’re thinking you’d really find valuable, learn a little bit about their business—just enough to be able to walk up to them and not say, “Hey, what do you do?” Say, “Hey, I checked out your site, and I noticed you do these couple of things, and I’m kind of interested in that one part of it.” And probably a lot of sponsors will go, “Wow, this person actually took the time,” and the conversation’s going to go a lot more smoothly. And you don’t want to do that with every sponsor—do the research—but there might be some that maybe you want to become an affiliate, maybe you want to… Something you have in your mind, you might segue into a conversation knowing a little bit about them better than just asking, “What do you do?”

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Katie:
Yeah, that’s good advice. And linked to that, we haven’t mentioned the attendee list that you can read through—a list of the people who are going beforehand. It’s a long list. There are thousands of people on it, but if you are just starting out and you don’t know who you want to meet with, it’s a really good idea, I think, to spend half an hour reading through it and just seeing what names jump out at you. It might be individuals’ names that, I don’t know, you follow on Twitter or have had some kind of contact with or seen in a podcast or doing a talk at a previous WordCamp. Anything to make you recognize them and think maybe you want to reach out beforehand and arrange to connect with them. Or alternatively, you might recognize their company name and think, actually, yeah, I could get some business benefit from having an in-person connection with someone from that company. So the attendee list is another way to do that as well as the sponsors. So that’s been great. I think we’ve covered a lot of different angles of how to get the most out of a WordCamp, whether you are sponsoring, speaking, or just attending. So I hope everybody has a great time at WordCamp US, and we’ll all be there. And yeah, I hope it’s useful.

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In this Woo BizChat, Marcus Burnette, Katie Keith, and BobWP dive into how to get the most out of WordCampUS, whether you’re sponsoring, speaking, or just attending.

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They talk about balancing sessions with networking, especially through side events, and the long-term perks of building connections in the WordPress community.

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Plus, they share some useful tips for introverts and newcomers on how to navigate WordCamps and make the experience as rewarding as possible.

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Takeaways

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Balancing WordCamp Activities: Attendees should consider balancing session attendance with networking opportunities, such as hallway tracks and side events. Sessions can often be viewed later online, so focusing on networking might provide more immediate value.

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Networking Strategy: It’s important to be open to meeting new people and networking, even for introverts. Approaching sponsors and other attendees can lead to valuable connections and collaborations.

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Speaking at WordCamps: Speaking at WordCamps can be a great way to build personal and company branding, even if it doesn’t directly lead to immediate business. It’s also a good opportunity to support the community and share expertise.

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Sponsorship Considerations: Sponsorships are more about brand awareness and community involvement than immediate sales ROI. However, sponsors should be mindful of the perception their presence (or absence) may create within the community.

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Side Events: Side events are valuable for casual networking and building relationships. Attendees might consider which events to attend based on who they want to connect with and the atmosphere of the event.

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Preparation Tips: For newcomers or those who are introverted, it’s helpful to take some time alone before the event, research sponsors and attendees, and approach networking in a relaxed, go-with-the-flow manner.

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Team Strategy: If attending with a team, consider spreading out across different side events to maximize the company’s presence and networking opportunities, though it’s also important to use the event as a team-building experience.

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Hey everyone! We’re happy to announce that Kinsta is now officially one of our sponsors supporting the Do the Woo community! 🎉

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If you’re in the market for WordPress hosting, check out what Kinsta brings to the table:

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We are happy to have Kinsta on board and their support of the community!

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 03 Sep 2024 10:26:08 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:12:"bobwptrainer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:34;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:55:"WPTavern: Automattic is Migrating Tumblr to WordPress ";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160831";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:64:"https://wptavern.com/automattic-is-migrating-tumblr-to-wordpress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:5966:"

Automattic announced last week its plan to migrate Tumblr to WordPress, a move described as “one of the largest technical migrations in internet history.” This move comes after Automattic acquired Tumblr in 2019, marking the company’s biggest acquisition at the time.

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During the acquisition, Matt Mullenweg had pointed out that “Tumblr and WordPress have always been very philosophically aligned.” An emerging Tumblr/WordPress plugin and theme ecosystem were on the cards, and Matt said that once Tumblr’s backend is on WordPress, the idea of plugins can be explored.

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After the acquisition, Tumblr faced tough times, with Matt revealing last year that it was spending about $30 million more than its annual earnings. The porn ban didn’t help matters, but the Twitter Exodus of early 2023 following Elon Musk’s acquisition of the social media site gave it a sudden boost. 

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The migration announcement post said, “We’re not talking about changing Tumblr. We’re not turning Tumblr into WordPress. That would defeat the purpose. We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr’s streamlined posting experience and its current product direction. We’re not changing that. We’re talking about running Tumblr’s backend on WordPress. You won’t even notice a difference from the outside.”

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Automattic reiterated that “The changes will be exclusively at the backend.”

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The migration though not easy – with Tumblr hosting over half a billion blogs – will be a win-win situation for both WordPress and Tumblr. Automattic believes that “Tumblr will benefit from the collective effort that goes into the open source WordPress project. And WordPress will benefit from the tools and creativity we invest into Tumblr and contribute back to WordPress.” 

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Men Wanted for Hazardous Journey

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Automattic is actively seeking experienced PHP programmers to undertake this migration project. Matt compared this to the famous British explorer Ernest Shackleton’s recruitment ad for his Antarctic expedition, which read, “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.”

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The advertisement continues, “If you’re an experienced programmer… if you’re a SQL‑slinger… if you’ve worked on other big audacious projects like this… if Gordian knots tremble in your presence, we want to work with you!”

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“We’re already seeing interesting candidates apply and resume review is underway for full-time roles. All relevant experience is welcome, particularly those who have worked on other large migrations or are just excited about working on a challenge of this size.”

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– Bob Ralian, Tumblr Migration Lead

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Interested candidates can apply through the website giving a brief introduction about themselves. The post does not give any details about the remuneration or the application deadline. 

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Community Response 

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Matt tweeted “I’m excited about this one.”, while Eric Karkovack of Speckyboy quipped “Will there be a project status blog? If so, I’d recommend calling it “Tumblng Into WordPress”.”

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Platform Lead Engineer at Pew Research Center Seth Rubenstein tweeted, “This is so exciting. I hope this means it becomes easier to create Tumblr themes in the future; especially, dare I say, if they’re just block themes…” Courtney Robertson, Open Source Developer Advocate at GoDaddy, also hopes to see more “ block themes supporting post formats SOON.”

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Head of WP Relations at Elementor, Miriam Schwab dubbed it “The ultimate “data liberation” project” while Developer Advocate WPEngine Damon Cook speculated, “I wonder if there will be outcomes from this large migration that could overlap and help solve pieces of the Data Liberation project.”

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Product Designer Yash Bhardwaj was excited ”This will go down in history books similar to some ancient empire conquering another.” 

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Nick Weisser of Openstream is optimistic “This would represent a significant increase in the market share of #WordPress, pushing it from around 43% to over 60%?”

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I’m sure no one foresaw these developments when Jeff Chandler wrote “WordPress To Be More Tumblr Like” in 2010.

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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 02 Sep 2024 17:18:17 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:35;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:43:"WPTavern: State of CSS 2024 Survey Now Open";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160779";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:54:"https://wptavern.com/state-of-css-2024-survey-now-open";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2802:"

The annual State of CSS 2024 Survey is officially open. The survey aims to explore the “world of styles and selectors to try and identify upcoming trends, and figure out what features and tools to learn next.”

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Organized by Devographics, with support from contributors, translators, and volunteers, the survey is open to everyone. CSS users are encouraged to take the survey by September 7, 2024.

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This year’s survey introduces several new features and takes around 15-20 minutes to complete, with all questions being optional. The survey covers 11 key topics, including Layout, Shapes and Graphics, Colors, Interactions, Accessibility, and a concluding ‘About You’ section.

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Since its launch in 2019, the survey has grown in popularity, with 9,190 developers participating last year. Some insights from the previous survey include:

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The survey data is valuable for browser vendors, influencing their focus areas and roadmaps. Rachel Andrew, content lead for web.dev and developer.chrome.com at Google, shared that the State of CSS survey is one of the methods they use to learn what’s important to the developers. “These surveys let you tell us exactly what you are using, and what you want to use but can’t due to bugs or lack of support. They help us to see the places where more learning materials might be helpful, or which things we should prioritize for implementation in the browser.”, she said. 

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Sacha Greif mentioned that this year, the team aims to release the results within weeks after the survey closes. The next surveys on the schedule are the State of HTML 2024 (September 10), the State of React 2024 (October 10), and the State of JavaScript 2024 (November 10).

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 02 Sep 2024 14:38:04 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:36;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:67:"WordPress.org blog: WP Briefing: Episode 85: WordPress in Education";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:53:"https://wordpress.org/news/?post_type=podcast&p=17643";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:69:"https://wordpress.org/news/2024/09/episode-85-wordpress-in-education/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:14022:"

Discover why WordPress is becoming a cornerstone in student education. In this episode of WordPress Briefing, host Josepha Haden Chomphosy explores the vital role of WordPress in the school curriculum and how it equips students with essential skills for thriving in their future careers.

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Credits

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Host: Josepha Haden Chomphosy
Editor: Dustin Hartzler
Logo: Javier Arce
Production: Brett McSherry
Song: Fearless First by Kevin MacLeod

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Show Notes

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Transcript

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[00:00:00] Josepha: Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I’m your host, Josepha Haden Chomphosy. Here we go.

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[00:00:28] (Music intro)

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[00:00:39] Josepha: It’s been a while since I talked to you about the digital divide. In case you’re a brand new listener, check out episode 17, and actually everyone, just go check out episode 17 because bridging the digital divide, teaching people how to embrace technology fully and how to make it work for you, is one of the primary motivators of my decisions in WordPress.

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[00:01:02] Josepha: WordPress’s unique position as both a tool that’s ubiquitous in its use and a community that is all-encompassing in its skill set means that if you know a bit about how open source works, you can use it as a tool to learn digital literacy and practice technical skills. Even though this is one of my primary motivators, I have never actually succeeded at getting WordPress into schools.

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It’s not for lack of trying, it’s not for lack of interest from the community; it’s more that it’s hard to fit into curriculum-based learning. After all, we’ve had ways to learn WordPress for as long as we’ve had ways to use WordPress. It’s just that it takes a long time to design instructional material, even when you know the content like the back of your hand.

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And open source stuff just moves really quickly. However, that didn’t stop us from spending years refining the content that we do have into the learning pathways you can now find on learn.WordPress.org. If you’re an educator, you can use those almost out of the box. But if you’ve got learners in your home and want to make a case for why their school should bring a little WordPress based digital literacy into the classroom, I’ve got five good arguments for you for why they should give us a chance. 

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[00:02:16] Josepha: The first one, as I mentioned before, WordPress as a tool is practically ubiquitous. It powers a significant portion of the web, so it’s easy to find examples to aspire to and content creators for guidance. And given that it is so prevalent, knowing WordPress ensures that students are well prepared for a wide range of job opportunities in the digital industry, making them more competitive in the job market overall.

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Second is that WordPress is a free and open source piece of software. In our case, it’s free in both meanings of the word. Free, as in no cost and no constraints. That means students have freedom to experiment with the code and with the design, which gives you that feeling of joyous experimentation that a lot of us had at the start of the web before there were CMSs. It taps into a different kind of creativity that results in technical curiosity and, ultimately, growth.

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[00:03:13] Josepha: The third thing is that the best way to learn WordPress happens to also align with the concept of project-based learning, which is one of the best methods for learning in general. I believe that to be true. I’m not an educator, but I really believe that project-based learning is the best way to learn complex topics. It’s an active way to learn. You get a bunch of tactical skills in there, like development, alongside the basics of good collaboration, critical thinking, and problem-solving. Obviously, these are all skills that are directly valuable in the workplace, but I have also found them profoundly useful in my day-to-day existence. You know, as a human participating in a society. 

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Number four is a bit of a spicy nugget, but WordPress is essential for creating and managing digital content, which is table stakes right now. That’s a foundational skill for most web dev jobs, but also marketing, journalism, and communications. And beyond that, everyone knows that your best leaders are the people who can tell a compelling story based on the information they have. The ones who can connect the dots in a way that makes it matter to you. This is a spicy, of course, because of the confusing do si do that AI is taking with the content landscape. But I believe that people are the best storytellers, and stories are what keep us all moving forward. 

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[00:04:34] Josepha: And then the final thing is that there is a whole wide world of open source. There are so many products and projects that use an open source license, right? Like you, listener, I can guarantee I don’t even know who you are, but I can guarantee that you use at least one item a day that has some open source thing in it.

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And most of these open source projects are international. They’re developed on a global scale across numerous countries by people with various levels of education. And it’s this vastness of scope, this broadness of connection, that will give you, give your student, a chance to understand how to work across cultures, how to build something that is more than the sum of its parts, and how to embrace the concept of altruistic generosity that leads to a triumph of the commons.

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[00:05:26] Josepha: Because just as I’m sure that you, a complete stranger, touched something open source today, I’m equally sure that the people we bring into open source will be able to solve the biggest problems of tomorrow with better connections and more skill because of what we taught them here today. If all of this sounds compelling, but you’re not ready to, like, go into your school administrator, your superintendent, your local, I don’t know, education board.

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If this felt right, but you don’t know for sure, and you want a little bit more experience with it before you go advocate for it yourself, I will have in the show notes over on WordPress.org, I’ll have in the show notes of this podcast a series of events that are coming up. We have a couple that have already gone by WPCampus, I think just wrapped up a few weeks ago. But there are a handful of events that are happening across the world that is specific to youth wanting to learn technology, working with WordPress to get that done.

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[00:06:26] Josepha: And then educators as well. You can also always stop by the Training Team and ask them questions about how this all works, why it works together their philosophies behind their learning pathways. There are so many ways that you can get answers to the questions that you might have about why open source, and especially WordPress, is worth trying to get your students exposed to and working in and contributing to.

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[00:06:52] (Music interlude)

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[00:06:59] Josepha: That brings me, now that I have finished with my little soapbox, to our small list of big things. Gosh, I hope you all missed hearing teeny tiny rants about WordPress and open source from me over the break that I took in August, but before you respond to that, feel free to respond to me in any comments. Let’s first get to the small list of big things. 

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[00:07:23] Josepha: First up, the full WordCamp US schedule has been released, so if you’re planning to attend that, you can take a look and get your schedule, your personal schedule, for the week figured out. But if you’re still on the fence, there might be a speaker or two in there that tips the scales for you.

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The next thing is that the WordPress Contributor Mentorship Program Cohort number three, the third one, will happen in Q4 this year. The call for mentors and mentees has just been completed. But you should keep an eye out on September 9th, I think. So, at the end of this week, the final list will be announced. This program has been excellent for mentors to give back to the community while enhancing their leadership skills. And the mentees who participate have received personalized guidance and a chance to develop skills and network within the community, and a good portion of them continue to contribute to WordPress itself and other open source projects that we rely on as well.

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[00:08:20] Josepha: The third thing is that YouTube has been an essential platform for sharing complex ideas with a diverse audience. And our WordPress YouTube channel is no exception. It has been slowly warming itself up. We have a team that’s warming up the content over there. WordCamp information gets on it now. But in keeping with our commitment to meeting the needs of both current and future users, just making sure that we meet people where they are, I’m excited to announce that Jamie Marsland will be taking on the management of the WordPress YouTube channel. So for anyone who’s attending WordCamp US, stop by and say hello to Jamie in person.

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And then, finally, I have a really important call to action. So, we are still working to reactivate our meetup groups. The Community Team is driving that charge, and they need your help to reactivate any group that’s inactive. Last month, a list of groups was shared and marked for removal from our chapter program. And we requested responses by August 5th to keep those groups active, but due to the summer holiday, we have extended it a little bit. We’ve extended it to September 16th, which, if I am remembering my calendar correctly, is a couple weeks from now. So if your group is on that pending closure list, email support@wordcamp.org to let us know if you want to reactivate the group or if you are ready to step down and have a new leader show up, and we can help you figure out how to get that done. Either way, if you’re on the list, email us let us know what your hopes and, dreams, and plans are there. 

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[00:09:58] Josepha: That, my friends, is your small list of big things. Don’t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You’ll get a friendly reminder whenever there’s a new episode. If you liked what you heard today, share it with a fellow WordPresser or future WordPresser. But if you have any questions about what you heard, then you can share those with me at WPbriefing@WordPress.org. I am your host, Josepha Haden Chomphosy. I’m so glad to be back. Thank you for tuning in today for the WordPress Briefing, and I’ll see you again in a couple of weeks. 

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[00:10:29] (Music outro)

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Well, you may have noticed a subtle change on the site here. Maybe more specifically the last few days. In a nutshell, the blog is back.

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Now you may be asking, “A blog? Is that news?”

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Well, in an episode a bit ago, Ronald and I chatted about this during our Blogstorm and shared what it means to us and what we plan on doing with this blog. The fact the site was sans blog for sometime, well, that’s another story.

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Initially you will see that there are already some posts here that were, well, moved over to BobWP.com and now have returned here, their original home.

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Why a soft relaunch?

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Two reasons. First, still getting a lot of things in place on the backend.

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Secondly, we are now into September and people are winding down from summer. Plus we want to make it more official during WordCampUS 2024.

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It’s that simple.

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We have a lot of plans for this blog and to model it after our podcast, a blog for the community, by the community. And as we move along, and share more, you will have a better understanding why we think this is kind of a “big deal”.

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In the meantime, keep your eyes and ears open as we tell it all during WordCampUS.

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This show is sponsored by…

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Avalara: help developers make sure their Woo projects are tax compliance done right with Avalara’s API. Visit their extensive developer resources today.

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\n\n\n\nEpisode Transcript\n
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Marcel:
Well, hello everyone. Welcome to another episode of Woo Have Chat. Today with me, the one and only Mike. Hello, Mike. I was trying to think of a fancy way to introduce you today, but…

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Mike:
That’s what you think.

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Marcel:
That’s as fancy as I can get. Yes. How are you doing, man? All good?

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Mike:
I’m good, I’m good. Monday morning. Got to do some work today using New Relic to troubleshoot WooCommerce. So maybe there’ll be some stuff to talk about with that.

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Marcel:
Oh wow. Alright, today’s a very special episode. We are excited to introduce Vedanshu Jain. He’s a senior software engineer and a key contributor to the WooCommerce project at Automattic. I guess for the last six years, but he’ll correct me if I did the math correctly. Lately, he has been concentrating on scaling and performance. He plays a pivotal role in leading the HPOS project. Also, we did talk about the pronunciation of HPOS, if that’s the correct way to pronounce it or not. We’re going to be corrected in a minute. He’s also worked on numerous performance enhancements and has helped many merchants fine-tune their sites to handle greater scale. So let’s dive into his insights. Welcome to the show.

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Vedanshu:
Hello, hello. Very happy to be here. So yeah, I have been working for six years now at Automattic, which is more than half a decade. So yeah, that’s a lot. HPOS, I guess I pronounce it HPOS, but I do not think we have an official pronunciation. So I suppose as long as we can communicate, it’s fine, but it can get a little bit hard to figure out what you’re talking about. H-P-O-S, it’s all the same. No problem.

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Marcel:
Right? Well, there are many ways to pronounce it, and most of the people we talk to about HPOS or HPOS, they go and say, “What is that?” Regardless of the way that you pronounce it. So I guess you’re right, we need to explain to people what that is. Would you mind explaining very quickly? I know we did an episode about this previously, but there might be some people who don’t know what we’re talking about and have the exact same response to HPOS: What the hell is that?

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Vedanshu:
Yeah, so HPOS is basically High Performance Order Storage. What we did with that project is that WooCommerce by default used to store order data in posts and post meta tables using custom post types, which is a feature in WordPress. It’s a great feature, and we have been quite successful users of that feature, like WooCommerce and many other plugins in general. But orders specifically can grow really fast. For a successful site, you can have hundreds, thousands, and millions of orders, and then storing them all in posts and post meta tables means that different operations on the site are going to compete with all this bulk of orders for all their normal operations, right?

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Because it’s the same table, it’s the same data storage. So what HPOS does is it stores just the order data in different tables so that your posts and post meta tables are free to serve your post content, to serve the site’s content, products, attributes, and all those other things. So in a sense, it makes your site faster, but maybe that’s not a super accurate way to say it. I think a more accurate way to say it is that it’ll make your site more scalable. So when you’re receiving this bulk of orders, your site will not be slowed down just because there are millions of entries in the post meta table due to orders or just because of the orders that you’re receiving. So it sets your site up for easier scaling for your growth, and yeah, that’s what the whole project is about.

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Marcel:
Great. Do you think this is for all merchants out there using WooCommerce? Is this for just people who have a hundred thousand orders? Is this for people who are just starting out and need to activate this no matter what? What is your recommendation?

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Vedanshu:
So if you are starting out, I 100% recommend that you start with HPOS because you are going to hit growth—or at least you want to hit growth—or at least we hope that you’re going to hit that growth, and then you will need it. So it doesn’t make sense when you’re starting out to not start with HPOS because everything else is the same; everything else is equivalent. You will have very similar interfaces; you have all the major plugins already providing support with HPOS, so you have the same experience. So for the shops that are starting out, I highly recommend starting with HPOS, which is also the default. If you set up a new site with WooCommerce now, you will start on HPOS. Additionally, for shops that are hitting growth or shops that are already using custom post types because they have been in business for some time now, I do recommend that you consider switching to HPOS whenever you can because if you don’t—or let’s say you don’t have time now—then when you hit growth, you would want to do it, and then you would do it in a bit of a stressful situation because orders are coming in, the site is slowing down, and now you want to start planning it. It would be a bit more stressful.

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So if you can plan it early, that’s really great because that’s what we are trying to get everyone towards, which is just an HPOS-based future. We do want people to scale well. We do want people to have great experiences with WooCommerce at any stage of growth. So yeah, I recommend HPOS if you start out, but also if you already have a shop that’s on custom post types, plan your migration when you can plan it without stress.

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Marcel:
Right. Most people don’t have HPOS activated by default, I guess I would say. And most people are also afraid to activate it if they already have a store and it’s a big store. I didn’t want to talk too much about this, but I think it’s a good way just again to remind people about how great of a feature this is. Would you still recommend people to invest a small amount of time in activating it? And would you say it is hard or very easy to activate HPOS?

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Vedanshu:
We do understand the complexity involved in it. So you’re basically on a live site, you’re basically replacing one of the key components of that site. You’re basically replacing where very critical data is being stored live. Understandably, it’s a bit daunting and intimidating. The good thing is we have in-built rollback mechanisms, which means that you can switch to HPOS, you can try it out, you can verify if it works fine. In a situation where it does not work fine, the rollback is possible. So from the interface itself, you can switch back to post tables, and then everything would be as it was before. So we do have some safeguards. We do have some fail-safe mechanisms, which basically mean that even if you found some issue or even if you find that you do not have the time anymore or even if you—or for whatever reason—want to switch back, you can.

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The main thing is that you do try to make some time here and give it a shot. So we also have a guide on the WooCommerce blog which tells you some steps that, if you’re running a high-volume site, what you can do or the series of steps that you can perform, some basic testing, some testing on staging, and then how you disable. So when you switch to HPOS for the first time from a shop that is using post storage, we would be writing data to both post and HPOS tables. So there is a series of steps that you can disable this sync methodologically. So this way, basically, you would have some ramp from post to HPOS, and if something goes wrong, you can go back to post again, and that guide will detail all that—what you can do, what you should do, what you should test for, and what you should expect.

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Marcel:
Actually, the reason why we got to Vedanshu in the first place was a very interesting one because Mike had this client who had this very particular use case, and he was asking me, “Do you know somebody?” And I did know somebody else that works at Automattic and managed a lot of the WooCommerce-related projects. It was very interesting to ask Darren about, “Hey, we have this particular issue. Mike has this client. We would like to talk to somebody who can give us an answer, or at least a very comforting answer, about the way that we can solve this particular problem.” Mike, do you want to share a little bit about this story?

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Mike:
Yeah, we mentioned it briefly in the first podcast, and it’s a Shark Tank client who gets a lot of orders. They had moved to HPOS but still had the backward compatibility thing enabled. I was doing… They wanted a backend troubleshooting project done, and they were having weird delays, and I noticed this consistent query that was showing up that was taking 40 seconds. I remember asking you on the way to go play squash, Marcel, and you were like, “Oh yeah, those are the HPOS tables. They shouldn’t be taking that long.” And I was like, “Yeah, the whole benefit of introducing HPOS was that search queries and things like that were supposed to get way faster.” I think you had a client as well who had a similar challenge, and we were trying to gather data. I tried rewriting the queries to make them more precise

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so they weren’t using likes or wildcards and that kind of stuff, and it still didn’t really make that much of a difference.

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So then we went on this adventure to figure out who can help us answer this. This is not what was supposed to happen. Then we met Vedanshu at the WooCommerce party in Turin, and you said, “Oh, there’s this new feature with these indexes that we are adding in WooCommerce 9.00 beta 2, which should speed that up significantly.” I think a week or two later, I managed to get it tested, and the same queries ended up taking a hundred milliseconds, and I was like, “Ha, it works!” And Vedanshu was so confident at the party—I don’t know if you remember—he was like, “Yeah, yeah, just install this. It should be way better.”

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Marcel:
I do remember, yeah.

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Mike:
Marcel and I were both a little bit skeptical, we’re not going to lie, because we were like, “How is it going to go from 40 seconds to anything acceptable? There’s a long way down to two or three seconds.” So yeah, we were very pleasantly surprised to see that it made things significantly faster. We were curious about how you go into researching, developing, proposing, and sort of testing. That’s a major change because building a separate index for all of the order emails and stuff like that so it’s basically instant—that doesn’t sound like it’s something you just snap your fingers and it magically gets done. So I’m curious what that process is like.

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Vedanshu:
So I think for the context, you’re talking about the HPOS text search, which is basically full-text search in MySQL. This is something that we wanted to do for a long time, even before HPOS, but the structure, but our way of storing data where we would store data in the post meta tables, was a blocker for us to do it because you cannot add this index on the entirety of the post meta table because it would make your space requirements for the database or RAM requirements go way up. So I guess for research, even before HPOS, one of the things that we researched is what would be possible because just changing the database structure without leveraging the features of that structure is not going to just speed up the site. But what you would get with this sort of architecture change is basically collateral gains, which means that even just by changing that data structure, nothing happens by default. You would need to write those queries, you would need to build those in, and you would need to do some work on top of it to actually take advantage of this new structure.

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So with that in mind, we decided to have this addressable separately so that we can apply an FTS index on it. So yeah, I guess it depends on doing some planning ahead on what you want to do with this feature once it’s out, once it’s built. This is something that a normalized structure would allow you to do, is that you can add more indexes, you can add very specific indexes on the data structure or on the query requirements that you have. FTS is one example, but there are some more. For example, for many shops, they might be querying some specific column more often than the other ones. Even if WooCommerce does not provide a default index on that column specifically, the merchant can add it, or the developers can add it. So for research, we take a look at what we can do right now, what are the things that are blocking.

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So even with post meta, you can scale a site quite well. You have been in business for quite a while, and you would know that even with posts and post meta, you would have experienced that you can scale a site quite well. It’s just that there are some things where this structure would start becoming a blocker. There are some features that you cannot explore anymore. You can still work around it. For example, you could stream the order data to Elasticsearch and provide the search from there. You could do many workarounds, but it’s not straightforward, it’s not simple enough, it’s not something that works out of the box. So this is that we actually did figure out what we wanted. Even if you see the issue—like the issue for the FTS index—it opened two years back when HPOS was still in planning.

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We opened the issue then that this is something that we would do once HPOS has rolled out. There are some more enhancements that we still have in mind, and hopefully, we would be able to roll those out soon enough. But yeah, we try to look at what is currently possible, what is currently not possible with the existing structure, what are the blockers, and try to figure out how we go from there. But FTS and index is something that’s been on our mind for a bit now. I think for the WordPress core project too, they also have an issue open to add FTS indexes for post content and the main post table so that you are able to search post content way more faster than you can right now. But yeah…

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Marcel:
How would you test something like that? So let’s say, for example, you get your team together and you decide, “Oh, let’s do these indexes, this full-text index thing, and we have now a new table, and we’re going to turn this on,” and now you go, “Yeah, but first to make a decision, I would imagine that you have to base it on results, and you have to have some data that will back up the decision about activating or proposing for everybody to activate this.” I know how well most people probably have their MySQL database settings set up in a way that it’s possible to use it, but how would you go about measuring the success of something like this and say with confidence now for everybody that this is going to benefit everyone?

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Vedanshu:
So for testing, the primary testbed is some of the test sites that we have, that we host on. So basically they’re hosted on WordPress.com. Some of those sites have about 1 million orders or 600,000 orders, and we primarily test against… So that’s the first step in feature development. We would build these queries, we would manually create these indexes using direct MySQL queries, try to run queries, compare the differences, and see if it’s something that’s worthwhile to pursue. If it is, then we would try to build it into a feature, and then we would do this testing that we are doing right now. So currently, FTS indexes are marked as experimental. One of the things that currently actually blocks it from graduating, or sort of graduating away from experimental to enable by default, is that in some specific versions, we find that the results are inconsistent.

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So I do not recall exactly, but anyway, I think from MySQL version 8.2.0.24 to 8.2.0.31, you will see that the site will be unable to create this index because of a MySQL bug, which was then fixed in 8.2.0.35. Okay, so this is something we learned. Once we have this package, once we have this in experimental, we do not know how it’ll go. We got these reports that this person is not able to create this index on the site, we go and try to debug, and then we find out that okay, this is some MySQL bug, and you have to upgrade a MySQL version to actually have this working. So once you put a feature in experimental, we try to make some noise about it or try to have more people use it. Some people would have great experiences like you have, and then some people will find out some edge cases and report them back to us.

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So we would eventually graduate the feature when we are confident that we have resolved most of the edge cases. We know that this feature will not break sites just on upgrading. We know that this feature will not break sites just on enabling it. So this is the same process we followed for HPOS. We had an experimental mode for quite a long time. We made a lot of noise about it. We requested people to try it out. Some people had great experiences, some people reported bugs, and we tried to fix them as much as we can. Eventually, you’ll see that once you release something as experimental, you get a lot of bug reports soon. Depending on how big the feature is, you will get bug reports very soon, and then they will start to drop off. Once they sort of stabilize, once you have fixed all the high-priority bugs, you can mark that feature as stable. This is something that we did for HPOS; this is something that we are doing for FTS indexes. But actually, FTS indexes are quite stable. There are some edge cases—there is another edge case around phone numbers, which it is not able to search properly, which is something that I actually have on my list to look into today. But other than that, it seems quite stable. Hopefully, we will be able to graduate it soon.

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Marcel:
I guess also indexes are a feature of the database engine. It’s not something or some code that you guys wrote and are experimenting with like it is with HPOS, right? You sort of trust the engineers who created the database engine on it working as it should be, as it was created for. I imagine it would be kind of easier to make the decision in terms of activating that as opposed to HPOS, which is—or HPOS, I’m going to call it HPOS for the rest of the podcast—just shorter. It’s shorter. It’s the way that we’ve been talking about it the whole time, so it’s very hard for me to change it. Where you have this synchronization

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going on, you have important data copying. I imagine that is a much harder update to do than just the index, right? Let’s imagine the following: You were sitting down in front of a computer, you were talking to some friends, and somebody came up and said, “Hey, I have this great idea to build something for WordPress that is an e-commerce platform, and let’s call it, for example, WooCommerce.” What would you architect differently in terms of the database in comparison to today? So if you were to be able to, at day zero, decide on the architecture of the database, what would you do differently?

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Vedanshu:
Okay, so that’s a very interesting question. I also wanted to talk a little bit about what you said earlier about the FTS indexes. So FTS index is one of MySQL’s features. You can do a CREATE INDEX statement and have it enabled, but it’s a little bit more complex because it has a lot of tuning parameters. For example, you can specify… Right now we have configured it to work on natural language, so it would split words based on spaces, apostrophes, and all the natural language separators. But you can also create just trigrams or n-grams. You can configure it to behave more similar to Elasticsearch. So there are some configuration parameters that you can play around with depending on the use case of your site. So this experimental time is also meant for us to figure out what the optimized state of tuning for that feature is, which we may end up changing based on the feedback that we get.

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But otherwise, it’s much more stable than HPOS because we trust the developers of MySQL very much. It’s an extremely great piece of software. Right, okay. So if you think about the journey of WooCommerce, the CPT integration with custom post types gave it, in my opinion, a much-needed lift when it needed it. Developers understand custom post types; developers understand playing around with it, extending it, modifying its API. So integrating it with custom post types rather than building a new table from the start I think was a good decision—or at least in my opinion—because it allows you to, first of all, build it really quickly because then you do not have to create all these custom queries. You do not have to manage the caching around it. You do not have to do a lot of things. WordPress will do the heavy lifting.

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In fact, you don’t even need to create an admin interface. You don’t even need to worry about access controls, security, performance, and so many things that are just taken care of for you, including the programmatic API to access it. So it’s extremely powerful, and I think at that point, using custom post types even for orders was the right choice. For a new project, for everything new, if I were sitting in a friend circle—maybe we were at a campfire roasting some marshmallows—if someone tells me that we are doing this new thing, I would use as much existing functionality as I can, or at least… So depending on who you ask, depending on what developer you ask, this is probably going to change. I think for any product, there is no singular success path. For every product, it’s going to be different, and you can make a product work using all parts, or a product will not work even if you have the best architecture—it’s implementation details.

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But I don’t know, in my opinion, I would use WordPress features as much as I can and build custom functionality when I have to. But when you see this scale, unless WordPress starts coming in the way, I don’t think that I would engineer a feature to work around it or to bypass it. The other case is if the philosophy of what WordPress provides is completely different from what the feature intends to do, which it kind of is in the case of orders because they’re never going to be published to the world—the post is eventually supposed to be published to the world, an order will not. So it diverges from the philosophy a little bit, but then I would try to use as many WordPress features as I can because it would allow our team to start quickly, prototype directly on top of it, and then once the product is successful, then we can worry about scale. We can worry about what we want to do exactly—or, well, not what we want to do, but what’s the best structure for it and how do we support our customers who are growing very well, how do we support our clients who are doing very well, and we should not get in the way of their growth just for our growth.

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Marcel:
The biggest challenge we have with databases is their size, I would say. Right? How big of a deal is it to have gigantic table sizes? I don’t know. We deal with 4 million rows, 6 million rows in post meta sometimes. Is that a big deal? Is that not so much? What would you say?

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Vedanshu:
So disk storage is not that much of a concern as big of a concern as memory is—like available memory is. MySQL will try to load everything into memory. It’ll try to load all the indexes into memory, and if allowed, it would load everything, which is fine, which works great for the case that MySQL does for us. As a database designer, it means that our indexes are smart. We are not normalizing data too much. For example, in post meta, you have this meta key and meta value. This meta key is repeated thousands of times because every order is going to have the same meta keys, right? By converting it to columns, you’re reducing the amount that MySQL needs to load because—this is kind of oversimplifying—but it doesn’t need to load that string anymore. It knows that this is this column; it knows that this column is called whatever, and it knows all the values that belong to this column.

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So the amount of data that MySQL will put into RAM decreases with this denormalization—it comes into play. I wouldn’t say that it doesn’t matter. I wouldn’t say that the space doesn’t matter, or I wouldn’t say that the size of the database doesn’t matter. It does matter. So first, with a bigger database, MySQL needs to have… With a denormalized database such as post meta, it would need to put more data into the RAM. But then also when it queries the data, it needs to scan through more rows; it needs to filter through more rows. So that also slows different parts of your site down. It’s a concern, but you can solve it in the sense that… One option is you can throw money at the server, but at some point, it gets tricky because there’s some limit to it, or that limit can hit really fast, really soon when the data explodes. So it’s a concern, but it’s not a concern when you’re starting up, when you’re developing this new product—or this is just my very subjective opinion. Many people will disagree with that—but it’ll definitely be a concern as you grow. It’ll definitely be a concern as you start to grow, as you start to acquire more customers or more data. And yeah, it would be a problem eventually.

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Mike:
Hopefully… In Danish, we call those luxury problems. Hopefully, if you’re making that many orders, you’re also making money, and hopefully enough of that is profit to be able to allocate to solving this issue. So I’m curious, how much extra RAM is necessary for the FTS indexes on a site with a million orders? Is there any calculation or preparation people should do to make sure MySQL won’t crash because it runs out of memory?

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Vedanshu:
I actually tried to measure it during my testing, but I wasn’t able to. MySQL would always use the same amount of RAM, but I think that’s because of the testing conditions that I wanted. That’s mostly because I wasn’t able to create this testing condition where it would load more data. Maybe it was doing something behind the scenes that wasn’t observable, but I suppose that it would definitely need more RAM. It cannot… Even though just because I wasn’t able to observe it doesn’t mean that it’s not loading more RAM, but what it internally does is that it creates these words. For example, in your address, if you have, say, “221B Baker Street,” then it’ll have this row “221B,” it’ll have this row “Baker,” it would have this row “Street,” and then in each of these rows, it would store IDs of all the different order IDs where “221B,” “Baker,” or “Street” come in. So it’s not inefficient, it’s actually… It’s quite a good data structure, as we trust the developers of MySQL. It’s a pretty good data structure. It should have some additional RAM requirements, but I do not know what that is, or at least in my testing or in my research that I did, I wasn’t able to find this exact number that I can point out that this is what it’s going to need.

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Mike:
If you were testing on WordPress.com too, that would make it more challenging—a big multisite, right? The database is shared?

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Vedanshu:
No, so for the RAM, I was actually testing it on my local setup to actually see how much the requirement increases so that I can actually figure out the memory used by that exact process. So that’s why I said that it should have some additional RAM requirements, but I wasn’t able to actually establish how much. I hope that MySQL would have some documentation somewhere that tells you this, but it would also really depend on how different your database is. For example, if all the customers live on Baker

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Street, it’s not going to be a lot because it would find those repetitions. If your customers live all across the world with different addresses, the natural language… If it’s not able to index those words properly, if everything is different, then it would have a lot more requirement than it would by just when the addresses are more normalized. So maybe the RAM requirements cannot be as straightforwardly established as we can do it for other data structures, but it’s efficient, I hope. I guess, all that we have seen.

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Marcel:
Ideally, if you have a database that is two gigabytes, you have two gigabytes of RAM, right? Just load everything into memory, it’ll work.

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Vedanshu:
But then, Mike, you did test it out, right? Did you notice anything about how much additional requirement it imposed on your server?

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Mike:
So on this particular server, it’s huge—64 gigs of RAM—and there’s a lot of it allocated. I think over 30 gigs of RAM is allocated to MySQL, so we didn’t need to make any adjustments basically. One of the reasons I moved them to that host was so that they had plenty of room for growth because they get so many orders per day, and their live site and staging site share the same server. So I would’ve had to get them to buy an extra airplane because it’s a dedicated physical server. It’s a bit more complicated than just spinning up an extra instance. But I’m having a meeting with them actually this week, so if I get any… When I told them I was going to speak with you, they were really excited because stores at this level… When they don’t want to move away to something like Shopify or something else, when things are working, their team is well-versed in WooCommerce and is trained in it now. So they don’t want to migrate away. Having someone who is very much working inside of core and knows what new developments are on the horizon helps give them a lot of confidence that WooCommerce can scale and can handle their multimillion-dollar business. Those are probably the kind of customers WooCommerce wants to keep happy, you would think, for the benefits of keeping the project alive for the very long term, so that it fits customers of all sizes—just starting out and those who have the luxury problem of that kind of growth and success.

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Marcel:
Do you see a future where WooCommerce would be a standalone version of WordPress?

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Vedanshu:
Currently, I think it’s too coupled. So anything can happen in the future—I won’t say that nothing is impossible—but I think currently WooCommerce is too coupled with WordPress to be standalone anytime soon, at least. We rely on WordPress to… For example, the product relies on WordPress a lot because they are a post type that does get published. But then we rely on WordPress for role-based access control. We rely on WordPress for the whole admin backend. We rely on WordPress for a lot of things. I think there is a very nice future for WooCommerce within the WordPress ecosystem and for the WordPress ecosystem itself. But I would not say that there would be a standalone WooCommerce soon enough, although I do not see it immediately, at least.

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Marcel:
Yeah, the reason I ask has to do with what we were talking about and having these bigger clients come in. It’s hard for us as freelancers, for example, to come up with a big client and say to them why they wouldn’t migrate away from WooCommerce because they know that the concept of WooCommerce is… It is a plugin that is for WordPress, and WordPress is content management software that is more for… Well, it’s kind of strange to say that it is for blog posts and for running a blog, but it’s for so many things right now. But basically, what people understand when they have to make a decision is that they have these dedicated platforms that are just solely there for the purpose of having an online store. And then you have something that you attach to another thing, and that enables you to sell your products online as well. So it kind of makes it a little bit harder for us to sell the idea. Although honestly, WooCommerce is so popular right now that most of these big ones don’t even ask those questions anymore. But there are some numbers that say that WooCommerce is mostly spread in smaller stores than in bigger stores. So for people to make the jump and to decide about WooCommerce, wouldn’t it be better if you would be saying that you are installing WooCommerce and not WordPress? You know what I mean?

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Vedanshu:
So this is something for the marketing team to really answer, but I don’t know. I’ve always seen WordPress as an asset because I understand that even for a person who is primarily here for commerce, who primarily wants to use WooCommerce for commerce, they would eventually want to publish their product. They would eventually want to have… Or maybe not everyone, but in a majority of cases, they would want to publish their products. They would want to do SEO on them. They would want to have good SEO for their site. They would want to have their site look beautiful, use nice themes. They would want to have a membership area, have customers’ accounts, my account pages, and all of those things. They are something that we derive from WordPress. Even if you take a look at a WooCommerce and WordPress installation as WooCommerce first, there are a lot of things that are essential for a commerce shop that we derive from WordPress.

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The features that WooCommerce uses from WordPress are not small; it’s huge. We pretty much use almost all the functionality that WordPress has to offer. An e-commerce site will pretty much use all the functionality that WordPress has to offer. I think that’s an asset, right? Because not just the functionality, but it also means that there are more experts in the ecosystem. There is more knowledge in the ecosystem, there is a bigger community. There is so much that we gain from WordPress. If we had to make WooCommerce standalone, we would have to implement all these things again that we currently just get from WordPress.

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Marcel:
It would have to be a fork of WordPress and then put WooCommerce on top of it, right?

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Vedanshu:
Yep, yep. Something like that.

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Marcel:
I like to ask these questions that are challenging, that you haven’t had time to think about them before. I think that’s the most fun about it. If you had a magic wand, what would you change in WooCommerce?

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Vedanshu:
That’s an interesting one. So I do not have a magic wand—I really wish I did. As someone working on performance, I feel that currently people have to understand the platform a bit as they grow. For example, they would change servers, maybe they would migrate to different machines, they would integrate different technologies. There are some milestones that happen as you grow. This is the same, right? Migrating to a different server or a bigger server, integrating Elasticsearch, integrating some different technologies, figuring out if you’re at a stage where you want to look into horizontal scaling, and things like that. If I had a magic wand, I think I would make this super clear or I would have it done magically that, “Okay, now I need this,” so this just happens. “I need this,” this just happens. So again, this is with a caveat that this is my limited perspective, but I think people are not that worried about additional cost as they grow because as Mike says, it’s a luxury problem. You want to have these problems, but having to replatform is annoying. It’s a distraction away from your main business. It’s something… It’s a chore. So I wish that we had something that just scales you up as you go, figures out where you want to go, and just takes you there and everything is just perfect all the time.

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Marcel:
Some notices appearing on the dashboard saying, “Now that you have a thousand customers, this would be advisable,” or… Well, who knows? Maybe AI will come in and help some of these clients scale a little bit better because some of these issues are repeatable, so they’re all the same for all clients. It’s kind of like there should already be some tool out there that allows us to give some automatic tips on how to improve the store and stuff like that.

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Vedanshu:
Maybe you just click on a button and you are now on the server that you need at that point in your growth journey.

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Marcel:
Well, to my defense, I would say we need two, but one is an automatic one and the other is “hire an expert.”

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Mike:
For the “hire an expert.”

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Do you find that clients take for granted the technological resource portion of running a store? I find in my own experience that it’s like buying a car. They buy the car and they’re like, “This should just run forever, no matter how many people I’m putting in it, how much crap I want to transport.” And when things stop working, they get very confused. They’re like, “What do you mean?” And I say, “Well, you’ve got to maintain the thing. If your family has doubled in size, maybe you want to get a bigger car.” It’s something that I find that non-technical store owners just… It’s like a shock for them. Some elasticity is required in growth and rebuilding and stuff. I was wondering if you found something similar.

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Vedanshu:
I can understand that as a customer or as a user of the product, you may think that way. But as you mentioned, it’s not that simple. In India, there’s this thing called—we call it Chota

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Hathi. It’s basically a small pickup truck, the miniature version of a pickup truck, and you can use it to haul and carry stuff from your warehouse to your frontend stores or whatever it is. When you start, you buy this Chota Hathi, and then you can outgrow it as you grow. Suddenly it’s not enough. You have to make too many rounds; you cannot carry that much stuff anymore, or you need to carry much more stuff. So you need to buy a bigger one. You need to buy a proper pickup truck. You need to eventually buy a fleet of them when you get super successful. It’s the same with WooCommerce as well. You can start with a very small investment, and then you can grow it as much as you can or as much as you want to. This is something that we are actually trying to… So we actually just published a blog post on, I think, Friday. It’s called “Scaling with WooCommerce,” which helps you with this path that when you start out, the principle of WooCommerce is that you can run it on a very small basic server, but it’ll take you to wherever you need to go with the help of magic wands, which we call experts in the community. That’s the main principle. This engine and this truck bed, that’s all you need, and you can add more of these if you need it. You can buy a bigger one, or… All sorts of vertical scaling, horizontal scaling, integrating other technologies, or whatever milestones there are, you can do that. That’s the focus from our side. But that said, I also understand that, “I buy a small truck and I expect it to carry everything for me forever.” The difference is that in a physical shop, it’s easy to see that you cannot fit more than 400 kgs or some unit of it more than that on this small truck. So you need to buy a new one, or you need to buy a bigger one, or you need to buy more of them. It’s not super clear in software because, in software, you click and something happens. So that’s something that is a perception that we want to tackle, but you will see that as you grow, even if you want a bigger truck or even if you want a fleet, it’ll give you a very nice return. You will be in charge of everything, and it’ll give you a much better return on your investment as you grow your business because these are the things that you are using to grow the business. So we are trying to change the perception of it. But yeah, I do understand that with software… Someone at least, even me, I just download it and it should take me to the moon, but that’s going to need a bit more work than that.

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Marcel:
That’s awesome. We do have a lot of experience with customers like that, who just expect things to work. And also the other way around—they don’t expect to pay that much because they thought it should work in the first place. Sometimes we go in and say, “Yeah, but this needs fine-tuning and this and that.” And they say, “Yeah, but then I have to spend money, and it doesn’t make any sense.” Well, it does make a lot of sense. In the blog post you were just talking about, “Scaling with WooCommerce,” it’s really about that. It’s about different ways you can scale and how your growth and how the profit that you have… How much you should spend some of that into scaling well. It’s a very hard lesson to give to people, and that’s why case studies are so important—to show people how others did and how directly relatable it is for websites that run faster, how it converts better.

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And that’s measurable. That’s something that, for example, Mike also has on his website—a tool to calculate that. So it’s very obvious to us that this is relatable, but it’s sometimes hard to explain that to other people. Do you think WooCommerce needs to have more case studies of the bigger clients where we can really point to them and say, “Look, WooCommerce is used in this million-dollar company, it’s used on that website”? Because with WordPress, we do this a little bit—we do tell people who are the big institutions and companies who use WordPress. I personally think WooCommerce misses that a little bit. Do you think that’s the case as well? And I know this is more marketing than performance, but it’s sort of related, right? It’s like, “Look, this is a website that has a thousand orders a day; you can do it as well. So your decision with having five orders a day today is a good one because you can scale it to a thousand a day.”

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Vedanshu:
I think it would be helpful, yeah. So this is, as you said, marketing, but we do have customers that use WooCommerce on some crazy scales, and it could make a lot of sense to document their journey if they’re fine with it and tell people that they’re using it. Tell people what scale they have, how they’re managing it, what their average request times are, what their conversion is, and things like that. I think it would be helpful. Let me see if I can ask some people inside to see if we can do this sort of marketing.

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Marcel:
Yeah, I think it’s very important, and this is the first thing people ask us: “Yeah, but do you have any examples?” and all of that. Obviously, Mike, being an expert, is more oriented toward this performance tuning part of the business. Mike does a very great job in writing case studies and almost automatically selling the idea that if you increase performance, you gain in sales. And yeah, I think that’s a very important part, and WooCommerce, I think, misses that a little bit, which we should definitely be investing more in—talking about these clients that I’m talking about. I’ve worked with some of them as well, and some of them… WooCommerce coming over to Codeable and asking for freelancers to work on these bigger clients because they have these bigger challenges. I was surprised to know, “Oh, this business? I know this business,” and I’m not living in the USA, right?

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So I’m not supposed to know all the small, medium businesses and names that they have over there that have ads on the television and all of that. So there’s a culture around the businesses that is more US-oriented than in the rest of the world. But there are some other names who come over to this side of the world, and they get their brands and names over here. Some of them I say, “Oh, this website runs WooCommerce? Oh, that website runs WooCommerce?” So it’s kind of a surprise for me, and I question… It shouldn’t be a surprise for me as it shouldn’t be a surprise for anybody else. I think there’s something that needs to be done in terms of telling everybody, like all the other competing platforms do, right? They do announce who the brands are that are using them. I think it’s very beneficial if they would do that.

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Mike:
I’ve found the challenge is often that… With the Shark Tank client, they made me sign an NDA. They don’t want me to publicize who they are because once it’s a business, there’s money involved, there’s competition, and people are always looking for a technical edge or a way to… “How are they doing it?” If you keep your competitors stuck on trying to figure out the technical puzzle, it takes away their resources from being able to compete in other areas that might be challenging for you to keep up with. So I think part of it, unfortunately, is just business and the nature of it, and trying to keep things competitive and keep your profit margins and your market share. It’s way easier for me to get people who just use WordPress for the blog or the content production… They’re happy to brag about how many visits they’re getting and how much things got better.

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But as soon as they’re selling a product, it becomes… Yeah, they seem way more hesitant. So maybe giving them incentives might help. I think that making this connection with the WooCommerce core team helps provide a… Like, “Hey, we’d like to share your story. You’ll still be anonymous, but we’d like to get some numbers out there.” It helps build some trust, I think, and confidence in WooCommerce as a product for the long term. We’ll see if we can help make something like that happen. I don’t know if you experience that as well, Marcel, with… If you want to write a case study or publish things that… They’re like, “Hey, you can say…” I change the names, and I usually don’t use the company name unless they say it’s okay. And it’s very rare that they say yes.

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Marcel:
Yeah, there’s this concern about giving away some critical information that they took months or years to accumulate. Then simply there’s another developer who comes in and just talks about all the tricks and all the things that… Sometimes, Mike, they don’t even want to tell that it is you who worked on this particular feature because then other companies and competitors will come to you and say, “Hey, but I’ll pay double if you do the same thing for me,” and stuff like that. I understand that, but at the same time, WooCommerce is also a business, I would say, because they want advertising in terms of what clients use, what companies use WooCommerce. Two businesses talk to each other, and as you said, Mike, they will compensate for giving away that information to each other. I think there’s… Yeah, it’s a challenge.

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We have obviously this challenge,

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and we have NDAs, and we are more strict about talking about it because we know the nitty-gritty, and we know all the tricks, and we know what we did with the website. It would help immensely others who are struggling to scale their online shops to know how the others did it, right? That’s the whole secret about maintaining a business: “How are those guys selling ten times more than we are? What are they doing? Why is it that their website is loading in 200 milliseconds and mine is two seconds?” Yeah, I understand how challenging that can be, for sure.

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Vedanshu:
Especially if you talk about scale—how many orders you are getting—it gives your competitor a direct idea of the exact revenue that you’re making, right? Or it at least gives them a ballpark, which is pretty sensitive to give away.

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Mike:
And what Marcel was saying too, that there are clients that don’t want me to even announce which industry they are working in because they’re like, “You’re my secret sauce. You’re my competitive advantage, and I don’t want other people to know that you’re helping me.” Then they’re going to offer you money—double, triple, or whatever—to do the same stuff. It’s tricky. It’s very flattering; it’s a very nice compliment. But at the same time, I think when you get into freelancing and helping WooCommerce stores with performance and user experience and all of that, you’re interested in making the internet a more enjoyable place for people to shop and do stuff. If you’re sort of restricted to doing that for fewer people, it feels weird—it doesn’t feel like you’re fulfilling your mission, I guess, in the same way as you’d ideally like to.

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Marcel:
100%, definitely. Vedanshu, we would have a thousand more questions to ask you. We would probably get much more technical in our questions than our audience would like us to get. But we would like to thank you very much for participating in today’s episode. It was a pleasure having you. We’re definitely going to keep in contact because, yeah, this is what we love to do. We love to have these connections with people who are, first of all, smarter than we are; secondly, who know about what’s coming in the future and what’s happening with WooCommerce; and thirdly, because you’re very friendly and very helpful in answering our questions. This is something that we all benefit from, and therefore we thank you for your participation today. It was a pleasure having you on the episode.

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Vedanshu:
Thank you so much. The pleasure was all mine. I wouldn’t say anything on the “smarter” bit because I think you’re all much smarter than me. But yeah, it was a pleasure being here, talking to you, and you’re all friendly too, so yeah, it makes for a nice time. Thank you.

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Marcel:
Alright, thank you so much for listening. This is our first guest that we are bringing on this new edition of Woo Have Chat. We’re going to have other guests coming up. Yeah, this is just the beginning of it, right, Mike?

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Mike:
Warm-up? Yeah, yeah. During this recording, I was thinking that Vedanshu is like a performance hero. He’s helping speed up WooCommerce across countless stores, and I think we need to have more friendly, approachable, passionate performance heroes on the show and have them share their experience and stuff. So I hope you’re okay with that title. We can get you a cape if you want.

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Vedanshu:
Please, please. I would go and buy a cape right now.

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Mike:
What color should it be? Purple? WooCommerce purple?

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Marcel:
Probably, yeah, probably. Alright, we want to thank you so much for listening, and we’ll see you in the next episode.

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In this episode of Woo DevChat, hosts Marcel and Mike dive deep into the world of WooCommerce performance and scalability with Vedanshu Jain,core developer and key contributor to the WooCommerce project at Automattic.

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Vedanshu shares his insights on High-Performance Order Storage (HPOS), a game-changing feature designed to help WooCommerce stores handle massive volumes of orders without compromising speed. We discuss the importance of planning for growth, the challenges of adopting new technologies, and how WooCommerce can compete with dedicated e-commerce platforms.

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Whether you’re building a small store or a high-traffic site, this episode is packed with valuable tips on future-proofing your WooCommerce projects.

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Takeaways

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HPOS (High-Performance Order Storage): HPOS is designed to improve the scalability and performance of WooCommerce stores by storing order data in separate tables instead of the default WordPress posts and post meta tables. This approach helps large-scale operations run smoothly without slowing down the site as orders increase.

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Importance of Scalability: For new WooCommerce stores, starting with HPOS is recommended to prepare for future growth, while existing stores should consider migrating to avoid potential performance issues.

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Challenges with Adoption: Despite its benefits, some store owners may hesitate to activate HPOS due to concerns about potential disruptions, especially on live sites. WooCommerce addresses this by offering rollback mechanisms and guides to ensure a safe transition.

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Performance Enhancements: The WooCommerce team continually works on performance improvements, such as introducing full-text search (FTS) indexes in MySQL, which significantly speeds up search queries on large datasets. These enhancements undergo extensive testing before being recommended for widespread use to ensure stability and reliability.

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Real-World Testing and Feedback: Features like FTS indexes are initially released as experimental to gather real-world feedback and identify edge cases before being marked as stable. The WooCommerce team relies on testing both in controlled environments and on real, high-traffic sites to ensure the robustness of new features.

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WooCommerce vs. Dedicated E-commerce Platforms: WooCommerce’s integration with WordPress offers many advantages, including flexibility and access to a vast ecosystem of plugins and themes. However, there is a perception challenge when comparing WooCommerce, which is a WordPress plugin, with dedicated e-commerce platforms.

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Marketing and Communication: To combat the perception that WooCommerce is only suitable for smaller stores, the platform could benefit from highlighting successful large-scale implementations through case studies. These would play a crucial role in showcasing WooCommerce’s capabilities.

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The Importance of Planning for Growth: As stores grow, they need to plan for increased server resources, potential platform changes, and other scaling challenges. Early planning can help avoid stress and ensure smooth growth.

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Challenges in Sharing Success Stories: While case studies can be valuable, many successful businesses are reluctant to share details due to competitive reasons, including revealing their technical strategies and performance enhancements.

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WooCommerce’s Future Direction: WooCommerce is deeply integrated with WordPress, and while there are no immediate plans to separate it, the team is focused on enhancing its scalability and performance within the WordPress ecosystem.

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Links

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 02 Sep 2024 09:08:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:39;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:102:"Gutenberg Times: Gutenberg Changelog #106 – Gutenberg 19.0, 19.1, WordPress 6.7 and Outreach channel";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:53:"https://gutenbergtimes.com/?post_type=podcast&p=29895";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:35:"https://gutenbergtimes.com/?p=29895";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:59856:"

In this episode, Jessica Lyschik and Birgit Pauli-Haack discuss Gutenberg 19.0, 19.1, WordPress 6.7, Outreach channel, and Twenty-Twenty-Five Default theme

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Show Notes / Transcript

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Show Notes

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Developer Hours

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WordPress Releases

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Twenty-Twenty-Five default theme

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What’s Released

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Create Block Theme plugin

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Developer Hours: Building WordPress themes with the Create Block Theme plugin

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What’s new in Gutenberg 19.0? (14 August)

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What’s new in Gutenberg 19.1

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What’s discussed?

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Inline commenting on Blocks https://github.com/WordPress/gutenberg/issues/59445

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Stay in Touch

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Transcript

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Birgit Pauli-Haack: Well, hello and welcome to our 106th episode of the Gutenberg Chainsaw Podcast. In today’s episode, we will talk about Gutenberg 19.0, 19.1, WordPress 6.7, and some other stuff. I’m your host, Birgit Pauli-Haack, curator at the Gutenberg Times and a full-time core contributor for the WordPress Open Source project sponsored by Automattic.

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With me today as co-host is Jessica Lyschik from Greyd, core contributor and theme wizard, and one of the people you’ll find often in the WordPress Outreach channel discussing block themes and other topics. It’s wonderful to have you, Jessica. Thank you for taking the time. How are you today and how was your summer?

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Jessica Lyschik: Yeah, thanks for having me, Birgit. I’m doing good. My summer was nice so far. It’s a bit hot outside, so I’m here in the cool area, so that’s all good.

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Birgit Pauli-Haack: Yeah, I just recently looked at the… So I’m pretty much also, it’s very hot. It’s about 29 degrees inside, 31 outside Celsius, and I was just comparing it to Florida because I lived there for 25 years and I found that the advantage here in Munich is that in the night, it gets really colder.

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It cools off about eight degrees. So I looked at the weather in Florida even at night they have 25, 24 degrees, and here we have about 16 or 15 degrees Celsius, so it’s all bearable. And a night owl like me can certainly survive this one here.

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Jessica Lyschik: Yeah, I’m a night owl too. So in the evening, it’s a bit more chilly.

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Birgit Pauli-Haack: Yeah. So Jessica, you have been on the show before. This is your third time, but for our new listeners, would you tell us briefly what you’re working on and how you contribute to WordPress?

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Jessica Lyschik: Yeah, sure. So Birgit has actually introduced me quite well already. So I’m working at Greyd on the products that enhance not just the block editor, but also a lot of stuff to improve your workflows in managing a WordPress website. So I do everything from support, to bug fixes, to new features like the whole package.

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And I’m also a WordPress core contributor and have worked on the Twenty Twenty Four theme last year. So it’s now been a year since then. And apparently I appear way too often on the outreach channel on Slack, and I hope that not every time people are rolling their eyes because I have asked another question there.

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Birgit Pauli-Haack: No, it’s quite the opposite actually, and I just mentioned it because I don’t think we talked on this show before on the outreach program that merged into a broader scope than it was with the full site editing. And it’s a channel where Nick Diego, Justin Tadlock, myself, and Ryan Welcher actually hang out on the WordPress Slack to answer questions, connect with extenders that build products on top of WordPress or know coders that do theme building.

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And so if you have questions or if you think something isn’t right or if you just wonder, okay, I don’t know, is it supposed to work like that or is it a bug? And to figure that out, it’s very hard to do a bug report when you don’t know if it’s supposed to work like that or not. So we figure it out together. And so answering questions.

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So when you come, you actually are part of the feedback loop back to the developers as well to say, okay, if Jessica’s confused, it’s confused for other people too, or you’re also an early warning system. Jessica the canary. So keep doing what you’re doing. It helps you probably both in your work as well as in our work, and I want to encourage a lot of other people to come to the channel and hang out. We don’t bite. We answer every question and we hope you get better at whatever you want to do. So that’s why I mentioned it before.

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Jessica Lyschik: And I’m the one who asks the most questions, I feel like, in this channel.

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Birgit Pauli-Haack: Sometimes. Well, that depends on what you’re working on.

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Jessica Lyschik: Yeah, that’s actually true. So sometimes it’s like there’s something, a feature we would like to add in our product and it’s like, hmm, how is core handling that? Is that actually right? Or should this be different? Is that a bug? Is that a bug in our end in our product? Can we reproduce this with just for default theme and WordPress core itself?

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And oftentimes it’s a bit unsure, is it really supposed to work like that? So I had multiple questions of these and I got them answered all. I think there was one or two that were too broad and maybe not in depth from my side, which is totally okay. But in general, I can say has always been an answer at some point, and if not, then just keep iterating on it. So keep asking again.

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And I think it works very well in the outreach channel. Just also from my perspective as an extender, I think it’s super valuable to have this channel so I can just discuss this in turn with my colleagues and then, okay, we don’t know what to do next or where the culprit is so we can ask core contributors and maybe other people have ideas. So I have helped out also other people that had questions where I knew the answer to, so I help them out as well.

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Birgit Pauli-Haack: And sometimes it’s not just something that doesn’t work right or it’s quirky or something like that. It’s more like how do you approach it in working with that particular API and having multiple voices in one channel actually helps really figuring it out for yourself or for myself, but also gives a better input or feedback on what are the use cases, special features will come in.

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We have new APIs for the plugins and can do templates that are editable in this site editor when we talk about it a little later today with the 19.1 release. But that is certainly something that needs to be discussed with a few people. There’s also a GitHub group, it’s called WordPress/Outreach, where about 22 people extenders have said, “Okay, if you ping us with that handle, we are ready to give feedback on certain new features and a discussion on issue on GitHub or on a PR.”

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So I think we can close the feedback loops a little bit or make the feedback loops a little bit closer and a little bit more interactive during development and even afterwards. Well, that’s a little excursion, the outreach channel, so join us there. You definitely need a Slack account and you need a WordPress.org account, but other than that, it’s easy access.

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Announcements                                                       

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So we are at the announcements space on this podcast and it’s been a while since our last show with Ellen Bauer, so let’s catch up on a few things. So there were two more developer hours that happened last month. One was on Hello Blocks, an introduction to block development. It’s not about new features, it’s about if you haven’t yet started getting into block development, I think Ryan Welcher was there how to get started, how to approach it, what are the things to learn, and I think they did a great job in putting that all together.

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And then we also had one last week that was the building WordPress themes with the Create Block Theme plugin, and Tammie Lister showed us how she works with that plugin in her theme development process. And it was a great insight also because you also talked about style variations, what works and what doesn’t work and all that.

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So the recordings are up on YouTube and of course, we’ll share all the links in the show notes including the link to the developer hours YouTube playlist, so you can go back and listen to the other 25 developer hours that have been done since, I think, last year. Have you listened to any of those developer hours? Not necessarily those two, but others?

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Jessica Lyschik: I think I’ve attended a few in the past, so these two were… I’m also already too advanced for this, so I skipped them, but I think for new people or people just starting out or not knowing where to start, I think these are pretty good starter sessions to get into to learn the vocabulary that we use and just to see how do things work and maybe then experiment on top of that.

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Birgit Pauli-Haack: Exactly, yeah. It’s hard to get into all the different audiences. Yeah, they are low-code people, there are developer people, so this is definitely for developers that touch code and more than for no-code or low-code site builders. There are two releases, WordPress releases coming up. There’s a minor release, a maintenance release coming up with WordPress 6.6.2.

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The release candidate one is scheduled for September 4th and the full release is planned for September 10th. And block editor wise, there is mostly some touch up on the CSS specificity that came out with 6.6 and got a few sites struggling with that. And though the bugs are coming through and we share the link to the release post so you can look up on the track tickets what else is in that maintenance release. 

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WordPress 6.7

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The second release coming up is WordPress 6.7, the major release and WordPress beta one is scheduled for Tuesday, November 1st. 

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Jessica Lyschik: October 1st.

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Birgit Pauli-Haack: November 1st, I wish. October 1st. Thank you so much for pointing that out for me. It’s right there. But the reading at the brain… It’s only now it’s only four weeks away and the last Gutenberg plugin that’s going to push features into that release will be 19.3. So there are two more Gutenberg plugin releases to come. And then we know what actually made it into 6.7 release.

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There’s a project board for the editor task, and a couple of weeks ago, there was a hallway hangout with demos of what’s next for Gutenberg and it showed some demos from the developers how the new tabs block comes along, how a new accordion block comes along, how the image gallery light box is supposed to work, then how the UI for custom fields going to look like with the block bindings together and with the sync patterns overrides.

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And then there’s also a free form cropping tool that people are working on. I’m not quite sure it’s going to make it for 6.7, but it’s definitely worth looking at it because it’s better than what is there now. And then there were status updates on data views on the zoomed out mode, on the grid layout, and also on background images for block support.

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So those are things that we don’t have a roadmap for WordPress 6.7 yet it probably will be published with a source of truth that Anne McCarthy puts out, and there probably won’t be a prior WordPress roadmap for WordPress 6.7. So we’ll definitely keep you informed. Anything that stood out for you, Jessica, that you’re excited about?

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Jessica Lyschik: 6.7 will also ship with a new default theme.

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Birgit Pauli-Haack: Good point. That was not on the Hallway Hangout.

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Jessica Lyschik: Because I think the Hallway Hangout happened before the introduction post got online I think something like that.

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Birgit Pauli-Haack: Yes.

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Jessica Lyschik: So new default theme. So Twenty Twenty Four will have its last days. Nah, just kidding. Twenty Twenty Five will be coming, yes. Yeah, design is up. The work has already started and I haven’t checked in this week, I was a bit busy. But so far, what I’ve been seeing looks pretty good. It’s like progress is made. They have a few more weeks than we did last year.

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Last year we had only four, now they have seven, so they have a bit more time to polish things, but I think overall the design is pretty straightforward. It has some nice features in it, but it’s not too advanced that it super much relies on features to be implemented. I know Carolina has been working on post formats as well, but I don’t think that these will make it actually. So I think there’s some more feedback needed or some more iterations needed on that, but overall the theme just looks great.

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Birgit Pauli-Haack: Yeah. Yeah. And the listeners, we will share the introduction post that was on the make core block, I think it was… Yeah, I’ll find it. I didn’t put it in the list here. I’m sorry.

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Jessica Lyschik: No worries, that’s why you have me here.

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Birgit Pauli-Haack: Yes, right. You are more in tune than what happened in the last four weeks than I was because I was on vacation.

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Jessica Lyschik: Everyone deserves a vacation, so that’s fine.

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Birgit Pauli-Haack: Yeah, so I also saw that Carolina, and we’re talking about Carolina Nymark who was here two episodes before on the show. She is also facilitating weekly meetings for contributors to the default Twenty Twenty Five theme because there is a call for contributors for creating style variations as well as patterns. And so if you want to contribute to that or just see what’s happening about it, just follow the core Slack block for the theme meetings for the default theme so you know what’s up.

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What’s Released – Create Block Theme                                                       

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So we are at the stage what actually was released, and before we go into Gutenberg, let’s talk about the Create Block Theme plugin. I’m not sure if you’re actually using that because you’re more into code and not going from the site to use the theme and back and forth again, but that’s what you can do with Create Block Theme plugin. You can make all the design changes and decisions on a theme.

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So you can clone a theme, you can start an empty theme from scratch, or you can create a child theme with that plugin directly from your admin for the admin pages or for the site from the site editor. And then you can save the changes that are made through the site editor that are stored in the database, be pulled out into your file system, so being changes for colors or style variations or all that, you can then export it into your theme file system and then use that update so you can use it on a different site as well.

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And that’s actually a process that quite a few theme developers use, especially also those that work for Automattic. There was a Hallway Hangout where Beatrice Fialho, who also is the designer of the Twenty Twenty Five theme, has demonstrated her workflow from using the site editor to pull in a theme into Playground and then use the plugin to get it out of it into and then push it to GitHub as a pull request.

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So that was really cool. And you don’t need to know code pretty much, you can all do it through Playground. But the Create Block Theme plugin is sometimes a little bit behind core because all the new features need to land in core and then it needs to be decided. Okay, how can Block Theme plugin… God, this hard?

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Jessica Lyschik: It’s all worse than one.

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Birgit Pauli-Haack: Yeah. Create Block Theme plugin help, no coders or theme builders to get everything out again into a theme that is reusable. So there’s a new global style, JSON data inspector. There’s also an update on the black theme, theme JSON. Then the side bar because when you install it’s installed, it has the side bar in the side editor, but on classic themes you don’t have the site bar. So it’s disabled for classic themes.

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You can still use it through the admin pages, and now they had to bump up the minimum required WordPress version to 6.6. So if you use that Create Block Theme plugin, I will cluster the links in the show notes with the developer hours with Tammie Lister, the link to the plugin, and also to the Hallway Hangout recap where we have the demo, how the plugin Playground and GitHub can work together to put it also in version control.

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It was complicated. I thought it would be easier, but maybe it’s just me who made it complicated. 

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Gutenberg 19.0

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All right, Gutenberg 19.0, 206 PRs merged by 50 contributors including five first-time contributors. Fabulous. Great work. So what’s new? Yeah, no fear. We will not read all 206 PRs. We only grab a few of those as most of you know, do you want to start Jessica?

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Enhancements

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Jessica Lyschik: Yeah, I think we can directly start with one of the enhancements, which is font format library at old edit field to inline image, which basically means when you have added an inline image to a paragraph for example, then you can also now add an alternative text, which was previously not possible.

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I think there was only that you could adjust the width but not add anything else. And maybe sometimes it would be helpful to have an alternative text there, especially for accessibility reasons. So that’s actually a really cool change. It’s tiny, but it’s really helping. Definitely.

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Birgit Pauli-Haack: Yeah, just to clarify, I totally agree with you. It’s tiny, but a very good enhancement. If the image has an alt text in the media library, it automatically was pulled but you weren’t able to change it. So that’s why the edit field was added to it. So if somebody uploaded it without an alt text, you couldn’t edit it unless you go back to the media library and edit it, remove it from the canvas and then put it in again. So this is not so much…

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Jessica Lyschik: Yeah, sometimes it will be usable or exactly using that case to have no alternative text when it’s just something, a visual indicator. So there’s no need for an alternative text. But as you said, when you can only change it from what’s in the media library then it makes no sense because sometimes you would need it and sometimes maybe even not. Now you can really apply an alternative text or not if you don’t need it. So you have now both options.

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Birgit Pauli-Haack: Yeah, decorative imaging doesn’t need an alt text, but yes, cool. For the gallery link controls, they are now in the block toolbar. So because the link controls not only has, you could either put a link on the image or you can enable the click to increase and those two things were separated, so you could actually do both.

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Now you can only do either one of them, which makes sense because you can only do a one click action on the image. So that’s why those things are now combined and you find them in the block toolbar and not in the side bar.

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Jessica Lyschik: Yeah, that’s a pretty good user experience enhancement. So I really like that. I actually haven’t seen this before, but good to have it pointed out.

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Birgit Pauli-Haack: So on the navigation block, the system now hides the overlay menu, that’s the mobile menu. If the block is selected so it gets out of your way. The navigation block gets quite a few incremental changes and improvements, but this one is definitely…

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And it’s all a little bit clustered and we find in other releases that or that they’re working on is removing or moving stuff around. So the navigation block will have some additional small improvements, quality of life improvements, which are definitely necessary.

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Jessica Lyschik: Border block support, yay. More posts receive borders, yay. I mean it sounds super hard, but it’s actually, I don’t think where Borders started out which block it was just a few, couple blocks, but it makes sense to have them at more blocks available because sometimes you want to style and a block with borders when your layout needs it, for example.

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So otherwise, you would have to put it in a group before and now you can just style it on the block itself just like you can do in CSS basically. And I think borders is a really nice example where it makes sense to add it to a lot of blocks. So there are a couple of more that got border block support in 19.0. So mostly post-related blocks, post-date, post-term, post-title, so and then we have site tagline, site title, table of contents. It’s not published yet, I think.

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Birgit Pauli-Haack: Well, table of contents is in the plugin, but it’s not in the core.

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Jessica Lyschik: It’s in the plugin, right? It’s not in core yet. Exactly. Is Time To Read in core already? I’m not sure, no.

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Birgit Pauli-Haack: No. There were some accessibility issues with Time To Read and also the exclusivity it makes you feel bad when you take longer than the Time To Read puts out there. So there were some concerns in that both are in the Gutenberg plugin definitely, but now they have border support, so if you use them in production, it’s always interesting.

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So there were some tweaks on the tag cloud controls and description there were nice because it’s a little bit more organized in the side bar and how the design is cleaned up and it also has the feature smallest to largest. You can now put the side, it’s a little bit more organized and also has a better description. The next one is the list block.

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Jessica Lyschik: Yeah, the list block seems to got a bunch of improvements there. I’m just trying to figure it out.

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Birgit Pauli-Haack: Change the numbering style to something much more recognizable like a list style and then move the style controls up to the start value controls. So it’s also the user interface for that. Change the longer title to just for reverse list numbering to just reverse, which would be definitely equally understandable, I hope.

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And then remove the default background color control to the list item, which is very nice. I like that because then you can do your own stripe design if you want to And it changed the default icon size to the, what is that? 40 pixels. That’s something that some of the interface items have a different size than others and I think the standardized is to go for 40 pixels.

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Jessica Lyschik: I have seen this change now across the change logs recently, so I think there’s some unification there going on to make them all the same size. So you know where do you expect to click in. That makes total sense. No, that’s actually pretty good improvement. So it’s, again, just tiny and probably not the next big feature, but it’s definitely user experience improvement. That’s cool to see.

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Birgit Pauli-Haack: Yeah, there is a Gutenberg polish board that has been around for I think three versions and contributors are getting finally a little bit more through that to make all those changes. So I like that there’s revisit some of the design choices and unify them exactly, especially because there are new things coming in the data views and it would be helpful when they were all standardized as well.

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And one of the features in the Gutenberg 19.0 is additional data use extensibility. So it allows now to unregister permanent delete post actions or unregister restore post action or unregister trash post action. That is for site owners or site builders that want to put some guardrails around those state of use actions to help the clients not to get lost or…

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Jessica Lyschik: Destroy site.

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Birgit Pauli-Haack: Save them for themselves. Yeah, destroy their site, yes. But it also opens it up. I think it’s another, it’s also coming, if it’s under 19.1, it’s definitely a 19.2 is that it opens up that particular piece also for third-party additional bug action. So I think that’s the way to where it goes, where it’s heading.

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Jessica Lyschik: Yeah, I think we need this also because the true power of WordPress previously when you use the old style backend, it’s extensibility. So you could add whatever you needed to work with whatever plugin, functionality was provided. And I think if we lose this then WordPress will lose its user base. That sounds now very harsh.

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Birgit Pauli-Haack: No, you’re right.

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Jessica Lyschik: It’s like little steps in that direction and I think when we have this extensibility overall that when we keep this, it was on the old-school WordPress if you will, then I think that’s only the pathway forward because what made WordPress so big is the fact that you can make everything out of it so it’s so extensible.

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There are so many plugins, there’s so much functionality you can use with it and if you just do not allow these things, I think this is also where people struggle sometimes where agencies struggle to get the stuff in and we struggle great with that sometimes. So the more, the better of extensibility possibilities.

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Birgit Pauli-Haack: As a side note, there is now a tracking issue in Gutenberg repository about the most important extensibility issues for certain areas and so that would be really great, and I will share the link in the show notes, would be really great to get more input on each of those issues in terms of use case and why it’s really important for a certain use case to have that extensibility feature in there.

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I will share the link in the show notes, but it’s also something that will be more and more also discussed in the outreach channels and it’s not so much about the data views because I think, so the Gutenberg developers definitely know that the data views will not come to WordPress permanently unless they are extendable to the same or similar grade as it is now.

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So one approach is should we replicate the hooks and the filters or should we see, because there’s another level there, is the user can also make decisions on certain things. So that’s why it’s really important for the site editor and the block editor to get the extensibility with that in mind.

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For the data views, it’s not that important because the extensibility is a given point, but it doesn’t have the user changing things too much around except for maybe changing the column or changing which fields are displayed are all things that haven’t been done yet previously to WordPress. So it’s coming in additional features, but the extensibility certainly will come back.

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Talking about the next thing on the changelog, that’s the heading that’s enable heading level curation. So that is a PR where you can, as a developer, give your clients, your site creators, certain headers that you can only use as default. So one example is why do we have the H1 in that list when you are not supposed to have more than one H1 heading on the page, which is now the site title for now default.

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So every other heading should be H2, which works, but then there are other things as well where you say, okay, for the editor, we can only have H3s because all the other things are dynamically graded. So that was definitely one of those extensibility issues for the editor that came out of a conversation with extenders who have hundreds and hundreds of sites on their multi-site system to give them a way to have additional guardrails for their users, their students or faculty members.

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Jessica Lyschik: That’s a very good change. I like that.

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Birgit Pauli-Haack: And with it actually also comes a new option called level option attribute for other core blocks like the post title, the query title, site title, and the site tagline where you can also control the available heading levels for your custom blocks or your block variations if you want to.

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Jessica Lyschik: Yeah, that makes sense to extend that to these blocks as well.

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Birgit Pauli-Haack: Because that’s where the headings come in on a dynamic level. Then what comes out of conversations had in the hallway tracks of WordCamp, I think since we have WordCamp’s now more and more and these conversations happen quite frequently and they’ll also make it into core quite rapidly.

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Jessica Lyschik: That’s true.

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Birgit Pauli-Haack: So what’s the next one? I highlighted add the radio scale, but I think that’s the slider for the border radius. You can now add a scale to it through the components. So that is definitely a developer related thing. So you have radius X small, radius small, radius medium, radius large, so you can have presets for your bottle radius I think through the components. That’s cool.

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Jessica Lyschik: Nice.

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Birgit Pauli-Haack: And do you want to take the select controls?

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Jessica Lyschik: Well, they seem to be very much technical.

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Birgit Pauli-Haack: Yeah, we can skip that. It’s definitely for…

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Jessica Lyschik: I think we can skip that. Yeah.

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Birgit Pauli-Haack: Yeah, it’s for developers that use the select control. If you have that in your plugins or products, go back and see how that might change how you work with it. It’s all backwards compatible so don’t fear. So the next one, I’m in school, I think we are almost done with 19.0.

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Jessica Lyschik: I think I highlighted one that I found quite interesting.

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Birgit Pauli-Haack: Did I skip it?

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Jessica Lyschik: Probably.

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Birgit Pauli-Haack: Go ahead.

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Accessibility

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Jessica Lyschik: It’s in the accessibility section, there has been a PR to move the post per page offset and pages controls from the block toolbar into the inspector controls and we’re now talking about the query loop block. So previously, or as of now you have to, when you want to adjust what the query loop is outputting the number of posts per page, if there should be an offset and these things, you have it in a block toolbar and now they got all moved to the setting side bar.

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So I think this is a change that probably will leave people confused if they do not hear about it or they will search for those. Where is that toggle? I need to change the number of posts. So I just wanted to highlight that one because that’s what I stumbled upon as well and I thought, ooh. I mean, it’s not a bad change makes sense to move them to the site bar, but if you are not aware of it that things are moving around, then it might be confusing to hear.

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Birgit Pauli-Haack: Totally correct to call that out, especially because the side bar is not automatically opened. When you select the block, so you need to have another click and open the side bar settings for that. And I think it also was moved to the inspector controls, which is the technical term for side bar, because there is also additional features are coming for that and it would be combined with those options for the query loop. Yeah, good point. Thank you so much.

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And I have another one and we talked about it, but I just wanted to see that there is also a hook to allow for the data view sustainability. There’s also a hook to allow third-party scripts to register and unregister post type actions that is combined with what we previously talked about the same, the extensibility of the data views and I think that was it all, the Gutenberg 19.0 and we are moving right into Gutenberg 19.1.

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Gutenberg 19.1

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So vacation time, you see they have only 178 PRs merged by 46 contributors. The release post is out and Artemio Morales was the release lead for this one. Let’s talk about the enhancements. There are some quick edit actions for the data views.

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Jessica Lyschik: Just as quick edit actions, but I guess it’s related to data views and the linked issues, it says data views. Oh my god, so many changes.

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Birgit Pauli-Haack: And the data views, so you don’t have to open up the post to change the post status. So you can publish or put it in draft or move it forward or change the date right from the data view list and I think that’s pretty cool.

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Jessica Lyschik: Yeah, it’s just like replicating what we have or what we are used to from the traditional post overview to exactly in the data views to… When you see something familiar, it just gets easier to adapt to the different look, but it works the same when you use it. Of course, under the hood it’s a bit different, but I think the user experience when it’s fairly similar to what we are used to, I think people will quickly adapt to the new interface.

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Birgit Pauli-Haack: I totally agree with you, but the interface looks so much more modern so it’s actually delightful.

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Jessica Lyschik: Absolutely, yes.

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Birgit Pauli-Haack: And part of the extensibility again, so there is some great work being done and very pushed forward. There’s also unregistering, duplicate post actions patterns, unregistered duplication from template part actions or rename or reorder page or view post actions and all that.

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So you can definitely, as a plugin developer, when you use those data views, you can pretty much make your own defaults for that and use it as you need it for your plugins. So the image block has a reset button.

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Jessica Lyschik: Yeah, I think this is also an interesting change. It looks, again, one of these tiny changes, but when you have added an image block before and then selected an media either from your library or from URL, you could never reset the block to this initial state where you have this white box with the three buttons and now you can because the reset option has been added to where you replace those, where you can replace the media, you can reset it.

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So in case you want to change the image to something else but don’t have the new image ready yet, you can just delete it, but leave the image block as placeholder there so you know when you come back that you can edit again. I think this is, again, a tiny change, but I think it could be a great quality of life improvement for many people.

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Birgit Pauli-Haack: Absolutely, yeah. You can go back to where you started off and that’s always a good place when you make decisions, you have buyer’s remorse for that and you can just go back and say, okay.

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Jessica Lyschik: Maybe I have changed the aspect ratio or whatever other changes you’ve made and you need to start over again. It’s now as simple as clicking into a menu element and not having to delete the block and then add a new block again, which has more clicks than just resetting it.

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Birgit Pauli-Haack: Absolutely, absolutely. Yeah. And also staying with the image block, there’s now an overlay with a text shadow possible for the image, so the caption can be on top of the image instead of underneath if you wanted to or it’s now automatically there.

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Jessica Lyschik: And the background is not as harsh as it used to be, so when you have added the caption to the image, there was always this big black hole or this gradient that was in your face and probably did not match many layouts I guess. So that’s probably why people didn’t use it and now it’s just, it’s still there but it’s much lighter and it’s not that harsh at the bottom of the image.

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Birgit Pauli-Haack: Yeah, there’s an art in painting. There is this kind of, don’t use the black-black thing because it burns a hole in your canvas for a person that’s going to look at it. That’s a similar design move there to not be so harsh on certain backgrounds.

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Jessica Lyschik: We have some updates to other blocks. I think highlighting the quote block first is something interesting. So the quote block didn’t have alignment controls, so you couldn’t left align, right align, center width, full width and wide width.

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Birgit Pauli-Haack: Right? Yeah. It was the full width and align wide width that wasn’t available.

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Jessica Lyschik: Yeah, exactly. And I think this has something to do also with the pull quote block from what I roughly remember, but you can now fully align this to whatever you need the quote block to, especially like that it’s left and right alignable, so you have that in the text, you have this quote block and then the text floats around it. I think this can be very useful. It’s not here’s an entire block splitting up your content, but it’s actually a bit more usable in this case.

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Birgit Pauli-Haack: I really like the right or left alignment because you can pull out some of the quotes from a text and make it a little bit more stand out instead of just using a subheader or something like that. So yeah, pretty cool. And now we get some more board support for more blocks.

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So all the comment blocks, comment, author content and date have now border controls, as does the post author bio name and the full author parent block and then the query title and the query loop, the query title can have borders for the file block. The list items block. That is actually pretty cool because then now you can do underlined line items. That’s really cool. And then also…

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Jessica Lyschik: And alternating it with the background to have also distinct border. Then not just the background color but also have a distinct border in between. Oh, that’s very nice.

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Birgit Pauli-Haack: Exactly, exactly. Yeah, and then you can do it also on the full list. Let us stand out and have a border also for the preformatted block and the tag cloud. They all have now border support in the Gutenberg plugin with the 19.1 release. This release also has a few updates for the zoomed out feature. Have you tried the zoom out feature yet?

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Jessica Lyschik: Not yet. I’ve been seeing things around, but I haven’t really gotten into testing it out yet.

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Birgit Pauli-Haack: So when you use patterns, it will click on a pattern. It now can recede the whole canvas into a full page view so to speak. That’s the zoomed out one. There’s also a zoomed out. I don’t know exactly when that happens. Sometimes it’s triggered and now there is a drop-down also on where you do the preview and the mobile and the preview new tab. There’s also a new drop-down on the zoomed out or zoom in.

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So you can see, okay, when I want to put in a new section, how does that change my whole feel for the whole page? And that’s actually a great feature, but it has a few pitfalls. Can I edit when I’m in that mode? And so the block insertion points needed to be handled differently, clear out or changed when you select a different block or section and then the default inserter to the patterns tab when in zoom out.

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Okay. So you will see when the pattern, when you’re zoomed out mode and you click on the insertor, you first see the pattern displayed because there is the idea that if you are in zoomed out mode, you want to add bigger sections and you need a bigger view on that. It’s kind of those assumptions all need to be tested.

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So it would be really cool to have more testing being done and get some more opinions and feedback about it, how that changes your flow when you work it on a day-to-day basis. And there is actually a call for testing out for that by Anne McCarthy. No, she has block binding, sorry. And now she definitely wants you to test us in the outreach channel. She posted that, so get on it, Jessica.

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Jessica Lyschik: Yeah, I guess. I’m not so sure the next two weeks will be a bit tough, so probably after WorldCamp US maybe where I think we’ll be almost too late to actually test this, but.

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Birgit Pauli-Haack: I’m not sure it’s going to make it to 6.7. There is a full push for it to get it in .7, but I don’t know yet or we don’t know yet.

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Jessica Lyschik: It’s a pretty big feature, the whole zoom out thing. So it’s one of those things that probably will need another iteration before they land in core, that will be… I think this way, this is the way to go.

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Birgit Pauli-Haack: Yeah, I feel that too, but we’ll see. Because you can’t scale it down to say, okay, I have a minimum viable product and then iterate on it. If it disrupts your workflow too much, you can’t go back and then you have some backwards compatibility of something that you didn’t want. Being on the conscious side is definitely something that we learned with the whole Gutenberg releases.

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Jessica Lyschik: As you said, it works better with some other features that are just small steps so that the iterations happen in small steps and they’re not disturbing the actual workflow that people are already using. So this would be one of those things that if you put it in, things would change immediately for people and they have no chance to look into it or get used to it. Probably not even deactivated if possible.

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Birgit Pauli-Haack: Yes, and there’s also the surprise factor will not as intuitive as you want it to be. Sometimes you get some new feature and said, oh, that is cool. It triggers and you say, oh, that’s new and I like it. Most of the time it’s kind of, oh, what happened? Did I do something?

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Jessica Lyschik: This disrupts my workflow. So that’s always the not so good option you want to I go for.

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Birgit Pauli-Haack: So true. So true, yes. Then we come to one of the biggest features landed in Gutenberg 19.1 that a lot of people have been waiting for since Block Themes came out in Twenty Twenty Two. No, in Twenty Twenty. We first talked about block themes and I know because I had the early Carolina Nymark and Anders Noren and even a developer on the Gutenberg Live Q&A.

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API                                                        

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So the feature is how plugin can create templates that are edible in the site editor and API has landed right now with 19.1 in Gutenberg and almost immediately, well Justin Tadlock was working with a release candidate and he published a tutorial on how plugin developers can work with it or start at least experimenting with it on the developer block.

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It’s called Registering Block Templates via our plugins in WordPress 6.7, and it’s definitely worth getting to know that feature now because now it can be issues, bug reports can be found out, so definitely get into it when you’re interested in that.

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He has an example on where you do custom post types and custom fields for a book custom post type and then shows how to create the single book and then the archive book template and as well as the custom templates that you can offer for changing the single post book or something like that. 

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So there will also be, on September 10th 15:00 UTC, that’s 9:00 AM Eastern and 17:00 European Central.

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Jessica Lyschik: It will be 11 Eastern?

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Birgit Pauli-Haack: 11 Eastern, yes. I make that mistake. All the time zones, the pain of my existence. So 11 Eastern, 8:00 AM Pacific, and 5:00 PM in Central Europe. There’s a developer hangout, a first look at the template registration API. You can RSVP wire the WordPress online meetup group and if you get the chance to look at the tutorial, you can also bring your questions.

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So I like that combination of, okay, there’s an API in Gutenberg, we have a developer block post about it on how to use it and then we offer developer hours to it. So that’s a great way to roll out a feature that a lot of people have waited for and to integrate it into their plugins.

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Jessica Lyschik: It’s a full package and I definitely need to look into it because that’s very interesting, especially if you’re registering custom post types in some sort. And then imagine you have whatever plugin you’re using, if you’re using a plugin to register post types and then the plugin is able to provide you with a template or various templates.

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Or if you have specific templates, you can already tie that template to the post type when you register them, you can just go into the editor, no other files included, no chat theme where you need to throw in any other template, template files essentially and just start editing from there. I think that’s a pretty nice feature.

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Birgit Pauli-Haack: It’s a pretty feature, yeah, it’s something that hasn’t been done in WordPress before and it was not so easy for plugin developers to get it right in the first place, even with classic themes. So this is definitely a move forward and could entice some of the plugin developers that haven’t been migrating to the block editor yet entirely to rethink that piece because it’s probably easier to do it now without having to create custom blocks or anything.

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I read through the tutorial, it seems to be pretty straightforward and especially when you are already familiar with block themes and patterns and all that. Definitely.

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Jessica Lyschik: Yeah, that’s definitely on my to-do list for next week to check that out because that’s a really interesting thing. Also for other grade to provide additional templates for whatever you needed, have custom ideas, so that’s actually pretty neat.

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Or maybe even just blank templates registering, so let’s say you add a post type and then have a checkbox somewhere that says add templates to site editor and then you check the box, save it, and then go directly to the site editor and have an empty template there without having to go through this template creation process within the site editor. It just takes away a couple steps, but it makes it so smoother.

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Birgit Pauli-Haack: Absolutely.

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Jessica Lyschik: Then creation for the post types. So that would be pretty gassed.

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Birgit Pauli-Haack: And you probably could even find out what’s the overall header and footer and so you don’t have an empty template, you just have a template with the rest of the site already filled in. Might be something to think about. Yeah, so that’s the big, new feature right now it’s the first iteration of the API, so any feedback would be absolutely helpful if there are bug reports, put them in the GitHub issue.

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If you want to discuss it with other people, go to the developer hours and discuss it and then we’ll figure out or they figure out if there are some additional iterations necessary or feature requests. Also join us in the outreach channel to discuss some of the things. Moving on on the 19.1, do we have more?

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Jessica Lyschik: I think that’s it.

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Birgit Pauli-Haack: That’s it?

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Jessica Lyschik: Don’t see anymore.

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Documentation

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Birgit Pauli-Haack: All right. I had one thing in the documentation part because… Right. The interactivity API has additional documentation and it’s more on the basis of fundamentals. So it explains three core concept of the interactivity API in more depth, so people who had problems to figure out what the interactivity API is for and how it’s actually works can consult the new pages in the documentation and hopefully, get more clarity on it.

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Excellent. So thank you so much, Jessica for going with me through the two changelogs for two plugins. 

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What’s in Active Development or Discussed

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I have one more thing and that is what it’s an active development and that touches on the collaboration effort on WordPress, so more people can comment in line on the block editor about content and I share the issue with that. That’s issue 59445, 59445 if you want to grab it.

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Of course. The link is in the show notes, but the issue was just updated with some mock-ups on how this is supposed to work. There’s also a PR 60622 that you can definitely put into your playground and experiment with it, but the mock-ups are really nice. You can have in line comments per block and then see also in the site bar, it’s an overlay to the side bar who has with the comments for that particular block. That’s neat. Check it out. If you want to test the PR, it’s not merged yet. You would need to use the playground and punch in the number six, oh… What was it?

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Jessica Lyschik: Somewhere in the middle. Six, oh something.

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Birgit Pauli-Haack: 60622, and then I’ll share the link in the show notes directly to the playground, the space where you can with the PR installed so you can test it. But it’s definitely something I’m really excited about because when you’re working on a… You can take away the Google Docs commenting thing and not just edit or write directly in the block editor and have additional people comment on it. That’s really cool.

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Jessica Lyschik: Yeah, that’s definitely an interesting thing too. I would be interested if it’s actually possible that two people can already see a block post.

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Birgit Pauli-Haack: Yeah, that’s part of it. Yes.

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Jessica Lyschik: Yeah, I guess so. It would make sense. You can do it asynchronously, but I think doing it, seeing someone just like in a Google Docs, seeing someone editing stuff and then you can comment on it. I think that’s in a very interesting way forward to work with WordPress.

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Birgit Pauli-Haack: The core contributors are working on so many things and just this section, our podcast almost points out some of the things that would be interesting to get an early view on it to get feedback on it or even figure out if that fits in your workflow for concentration or even in development. All right, we are at the end of the show.

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Jessica Lyschik: Already?

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Birgit Pauli-Haack: Yeah, already is good. We have talked about quite a few things today. Thank you so much for your time. Is there anything that you would want to talk about that you didn’t get a word in kind of thing? Because I’m rambling on.

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Jessica Lyschik: No, I think I mentioned the default theme.

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Birgit Pauli-Haack: Yes.

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Jessica Lyschik: I think that’s probably also one of the interesting things for 6.7 or what’s currently going on in the WordPress core contribution world.

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Birgit Pauli-Haack: September 10th, 15:00 UTC, the next developer hour is happening on the template plugins. That’s just a little reminder for those that listen to this end. As always, the show notes will be published on GutenbergTimes.com/podcast.

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As mentioned, this is the 106th episode, and if you have questions or suggestions or news you want us to include, send them to Changelog@GutenbergTimes.com. That’s the Changelog@GutenbergTimes.com.

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So thank you all for listening and welcome all the new listeners that we gathered in the last four weeks. Thank you, Jessica. If people want to get in touch with you, how can they reach you or find you online?

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Jessica Lyschik: So I guess easiest is Twitter or X, if you call it. I would still call it Twitter anyway.

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Birgit Pauli-Haack: You do?

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Jessica Lyschik: It’s Jessica Lyschik, just my full name on there, or find me on Slack @Jessica. That’s probably where you can reach me the easiest.

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Birgit Pauli-Haack: That’s WordPress Slack?

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Jessica Lyschik: WordPress Slack, yes, exactly.

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Birgit Pauli-Haack: Wonderful. That’s it. Until the next time. Goodbye.

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Jessica Lyschik: Bye.

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Hi there!

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Wow, going on vacation and coming back to all the great content, and features built around the WordPress Block editor felt quite overwhelming. And I am afraid that it might happen to you, too, when you look at this Weekend Edition. Marvel on all the great content creators that share their knowledge, their creativity, and their time to contribute to WordPress.

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So, Summer is over, and we are heading into the last four months of the year. For many, that’s the busiest time of the year. I wish you all the luck and perseverance for your art of building websites. And to my American friends, Happy Labor Day weekend!

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To all others, have a wonderful weekend!

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Yours, 💕
Birgit

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Table of Contents

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  1. Developing Gutenberg and WordPress
    1. WordPress Minor and Major release schedule
    2. Gutenberg Plugin releases
    3. Default Theme Twenty-Twenty-Five
  2. Plugins, Themes, and Tools for #nocode site builders and owners
  3. Theme Development for Full Site Editing and Blocks
  4. Building Blocks and Tools for the Block editor
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Developing Gutenberg and WordPress

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Justin Tadlock posted this month’s roundup of updates in What’s new for developers? (August 2024). and highlighted the Learn WP redesign, the offline mode and PWA support for Playground, and loads of extra block supports. You also find seven updates relevant to plugin developers and seven topics important for theme builders and developers.

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Mid-August core contributors met in an informal Hangout sharing in demos what they have been working. Read all about it in Hector Prieto‘s summary and watch the recordings: Hallway Hangout recording: Let’s chat about what’s next in Gutenberg (August 2024)

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List of demos and their GitHub Issues:

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Joen Asmussen posted the Design Share #62 (Aug 12-Aug 23), about the ongoing work on the WordPress Design team. In the post you find images or videos and associated GitHub links to learn more about the following topics:

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WordPress Minor and Major release schedule

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Gutenberg Plugin releases

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In the past three weeks, two new version of the Gutenberg plugin were released:

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In the release post, What’s new in Gutenberg 19.0? (14 August), Jorge Costa highlighted

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Jyolsna JE, new editor at WPTavern has more details in Gutenberg 19.0 Introduces Two New Experimental Features

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Yes, WPTavern has an editor again. Jyolsna JE has been in the WordPress news space for quite a while as editor for the WP Content newsletter, WordCamp Kerala organizer, and contributor on the documentation and translation teams. Jyolsna JE started publishing on the WPTavern on August 14, 2024. You can catch up on her articles here.

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First time release lead, Artemio Morales highlighted in his post What’s new in Gutenberg 19.1? (28 August) two significant updates:

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Jyolsna JE at WPTavern, also covered this release in Gutenberg 19.1 Introduces Plugin Template Registration API.

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Jessica Lychik and I dug a little deeper into the changelog of those two releases and recorded the Gutenberg Changelog episode 106. You’ll also learn more about the WordPress outreach channel for extenders, what it’s all about and how much we appreciate product builders coming and discuss quirks, bugs, and approaches to working with block themes in a no-code, low-code basis as well as developers creating plugins for the block editor. The episode will land in your inbox over the weekend.

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🎙️ Latest episode: Gutenberg Changelog #106 – Gutenberg 19.0, 19.1, WordPress 6.7 and Outreach channel with special guest Jessica Lyschik

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Default Theme Twenty-Twenty-Five

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The development of the Twenty-Twenty-Five theme is in full swing. Carolina Nymark and Juan Aldasoro as the co-lead developers on the project. Here are the resource links, should you be interested in the progress of the theme, or even available to contribute patterns and templates.

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Plugins, Themes, and Tools for #nocode site builders and owners

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Troy Chaplin, long-time WordPress developer and designer from Ottawa, Canada, has been working on an accessibility plugin for the WordPress block editor, called Block Accessibility Checks to help content creators make sure their content is accessible, and meets Web Content Accessibility Guidelines (WCAG). The super early version includes the following checks:

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For now, the plugin is available on GitHub. Chaplin plans to submitted it to the WordPress plugin repository, once it is more stable. If you like to test it, use the /developer branch as it includes the /build directory.

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With the site editor, content creators gain more power and control over their site’s design and theme. This power also comes with an additional need to learn a new concept: WordPress templates, and their relations to your post and pages. Longtime educator and WordPress expert, Bud Kraus helps you make sense of WordPress templates, in his post on the GoDaddyPro blog. You’ll learn the basis of WordPress themes, and what each block theme template is used for. Kraus also covers WordPress template hierarchy as well as how to find the template used and how to make modifications.

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On WPMinute, Matt Medeiros put together a comprehensive guide to uncloak the building blocks of a WordPress site (pun unintended). In Understanding Gutenberg Blocks, Patterns, and Templates, he explains the differences between blocks, patterns, and templates, and how they can be used to create and manage website content more effectively. Medeiros demystifies each component, offering practical insights and examples to help users understand their individual roles and how they work together within the Gutenberg editor. The guide is aimed at aiding WordPress users in leveraging these tools to enhance the customization and functionality of their websites.

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Speaking of Block themes, the WordPress Theme repository houses now 909 Block Themes. You can find a theme in nostalgic DOS monochrome computer design, or a theme for a construction company, a digital agency, your photo collection, or for your friendly neighborhood cricket club. I am intrigued by the purpose-driven designs. What is our go-to theme nowadays?

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Jeremy Anderberg, WordPress.com, highlighted four new block themes for August 2024. You can browse the hosting company’s theme directory. All 32 free themes are also available for download to use on a site hosted somewhere else. You can find the download links on the respective theme’s page by scrolling to the bottom and looking for the download box.

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Fränk Klein collected examples of sites in his post Full-Site Editing in The Real World: 7 websites built using block themes and provides some background to their implementation strategies.

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Theme Development for Full Site Editing and Blocks

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Joel Olawanle, wrote for Kinsta blog, about the Core concepts to understand in WordPress theme development and covers essential theme files (style.css, index.php, functions.php), the template hierarchy, and child themes. You’ll learn theme customization, best practices for development, including coding standards, security, and performance tips, ensuring you can build and optimize effective WordPress themes.

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On GutenbergMarket, James Koussertari published A Comprehensive Guide to Building WordPress Block Themes as a central resource which collates the best articles & tutorials on the web. “Plus, a sprinkle of my own insights, golden nuggets & workarounds.” he wrote on X.

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WebDevStudios has released a new collection of WordPress block themes designed to enhance website customization and improve user experience. The themes are tailored to provide seamless integration with the WordPress block editor, allowing for greater flexibility and easier content management. Details on their approach, links to the theme and its demo site and code repository on GitHub all can be found in the article by Lisa Sabin-Wilson, Embracing the Future: How WebDevStudios Is Leading with WordPress Block Themes

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In his video WordPress theme json units and spacing scale, Elliott Richmond explains in roughly five minutes how to handle preset for spacing, and how to adjust the user interface for client projects.

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Richmond has published over ten quick tutorial videos on how to work with WordPress theme.json. You can catch the other videos via his playlist on YouTube

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 “Keeping up with Gutenberg – Index 2024” 
A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly. The previous years are also available: 2020 | 2021 | 2022 | 2023

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In this week’s Developer Hours: Building WordPress themes with the Create Block Theme plugin, Tammie Lister and I explored how to use the Create Block Theme plugin to make block theme development easier. Tammie Lister, core committer, theme maintainer, and contributor to Gutenberg, joined us to explain how it works and talk about the new features. Whether you’ve used the plugin before or created your own block theme, you won’t want to miss this chance to see how it can improve your workflow.

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Building Blocks and Tools for the Block editor

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Joe Velasco wanted to share with you that “I use real WordPress block plugins only”. He took a closer look at plugins that offer blocks and found some have not really subscribed to the concepts of the block editor: They are “disguised as shortcodes” or “blocks with non-native settings”. He goes on and describes what “real WordPress blocks” deliver. And Velasco also quotes Carsten Back, who stopped creating ‘real’ blocks and works within block variations, as he only needs to keep track of the relevant pieces and leave updates of core/blocks to the core contributors.

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Justin Tadlock explored the newest feature: Plugin developers can now register block templates via plugins in WordPress 6.7. In WordPress 6.7, plugin developers now can register block templates directly through their plugins. This simplifies the site-building process for users by giving them ready-made layouts and configurations. Tadlock explains how this is done using the register_block_template() function, with a practical example to illustrate the process. Custom templates can be created for different post types, allowing for more flexibility in content presentation. This update aims to enhance the capabilities of the WordPress block editor, making it easier and more intuitive to use.

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You can also join Justin Tadlock and Nick Diego at the next Developer Hours on September 10 at 15:00 UTC to discuss the feature and how to use it.

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In his post on the WordPress Developer Blog, How to extend a WordPress block Nick Diego published a handy guide for anyone looking to enhance existing WordPress blocks. It covers what block extensions are and why they’re useful, teaches you how to use the Block API filters to tweak settings and components, and gives step-by-step instructions on creating new block variations.

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You’ll also learn how to add custom controls to the block inspector for more flexibility. Plus, there’s a complete example to follow, showing the whole process from start to finish. The mix of code snippets and clear explanations makes it easy for developers of all levels to dive in and start customizing.

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JuanMa Garrido published his first post on the Developer Blog, Using Data Views to display and interact with data in plugins. He talks about using Data Views in plugins to manage and display data. It starts by explaining what Data Views are and how they improve plugins by handling data efficiently.

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There’s a step-by-step guide on setting everything up, along with interactive examples to show how to fetch, display, and update data. The post highlights benefits like better code management and user interaction, and it includes useful code snippets. To wrap up, Garrido summarizes the advantages and suggests further reading. It’s a handy guide for developers wanting to boost their plugins with Data Views.

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Back to the basics, was the goal for the Developer Hours: Hello, Blocks! – An Introduction to Block Development. Ryan Welcher and JuanMa Garrido explained how blocks are structured and defined within WordPress, giving you a foundational understanding of block.json, attributes, block supports, and more. You will learn the differences between statically and dynamically rendered blocks, along with the pros and cons of each. Finally, we introduced tools that will help you quickly start creating your own custom blocks.

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Need a plugin .zip from Gutenberg’s master branch?
Gutenberg Times provides daily build for testing and review.

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Now also available via WordPress Playground. There is no need for a test site locally or on a server. Have you been using it? Email me with your experience

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GitHub all releases

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Questions? Suggestions? Ideas?
Don’t hesitate to send them via email or
send me a message on WordPress Slack or Twitter @bph.

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For questions to be answered on the Gutenberg Changelog,
send them to changelog@gutenbergtimes.com

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Featured Image: “Wooden Blocks” by limecools is licensed under CC BY-NC-SA 2.0.

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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 31 Aug 2024 16:45:28 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:18:"Birgit Pauli-Haack";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:41;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:48:"Do The Woo Community: Investing in the Community";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85468";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:47:"https://dothewoo.io/investing-in-the-community/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:5104:"Episode Transcript\n
\n

BobWP:
Hey, it’s Bob WP, and welcome to Woo Bits, a part of Do the Woo, a podcast for WooCommerce builders.

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Today, I have a short show with a partial update on the upcoming Do the Woo 4.0, tentatively being released in March. Now, I know this may be a bit premature, but I wanted to share one element of what’s going on here with Do the Woo, coming in the new year, and that is contributor support.

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In a recent Dev Chat, I joined the conversation around supporting contributors in the space. Towards the end of the conversation, I let a bit of the cat out of the bag regarding what we are doing with Do the Woo with our next big version in March 2023.

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This is what I revealed: I can’t really give away a lot of details at this point, as I’m still working them out. But moving into the next phase of Do the Woo, we are looking at a bigger investment in the community. The podcast has been one way to support the community. Other behind-the-scenes activities also play a part in this through conversations and connections. But another piece of Do the Woo will be focused on helping to sustain contributions in the space.

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It’s a challenge. I think one of the things that I’ve learned as I’ve listened to a lot of guests and had conversations with many different people is that the funds are there. In the podcast, I talked about how Carl mentioned companies have it, and I work with a lot of different sponsors, or I speak to potential sponsors or new people coming into the space.

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We have a number of sponsors here, and many of these new companies entering the ecosystem want to put their dollars to the best use to fit their own goals, but they don’t know where to start. They want to support the community, and they’re still trying to understand the ecosystem. As a result, I think there’s a chance to build a different mindset here.

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What this means for Do the Woo is that we’ll be more of a conduit for some of these funds and companies who want to support the work of contributors. On top of that, Do the Woo will be putting money back in starting next year, and we’ll have it set to a pretty high standard through our sponsors, aiming to fill all the sponsor slots. At the same time, we will be supporting others who are making similar efforts.

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We’re not reinventing the wheel. I think it’s going to be an educational process, and it may evolve on our side as we progress over the next few months. However, I’m hopeful that, however this plays out, we can open some eyes and maybe show that there are ways to do this. Sometimes, some companies need a bit of a push or guidance.

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The conversation we had in the episode was a great start here at Do the Woo, and I think there’s a lot more to be said. I’m pretty excited about what we’re going to be doing, and I’m also excited about the direction the overall community is moving in, with both contributor support and, of course, elevating diversity as well.

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This is just a short Do the Woo update. I wanted to give you a little heads-up. I know there are a lot of details that still need to be worked out, and I’m sure you’re going to hear it from not just us, but others in the space. I’d like to thank our pod friends again at OS Training. Make sure to check them out at ostraining.com.

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If you are interested in learning more about becoming a sponsor partner here at Do the Woo and helping the community in 2023, go to dothewoo.io/partnership. This is a pretty serious commitment for companies out there. It’s a year-long commitment, but if you’re interested, definitely let us know.

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So that’s it for today, and until next time, keep on doing the Woo.

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NOTE: in this ever evolving ecosystem, here at Do the Woo continues to support the community but also is supporting our hosts who tirelessly volunteer their time here at Do the Woo. You can now support individual shows that in turn support the hosts. The hosts can use the funds for their own travel and contribution time, or donate them to their choice in the community. (Updated March 2023).

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In this episode of Woo Bits, part of the Do the Woo podcast, the host discusses the upcoming release of Do The Woo 4.0, tentatively scheduled for March 2023.

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The new version will focus on supporting contributors in the WooCommerce community. The host reveals plans for a larger investment into the community, with the aim of sustaining contributions. The podcast will serve as a conduit for funds from companies wishing to support the work of contributors.

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Additionally, Do the Woo plans to reinvest money back into the community, setting a high standard through its sponsors. The host also mentions the importance of diversity in the community and encourages companies interested in becoming a sponsor partner to reach out.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Sat, 31 Aug 2024 11:30:43 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:42;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:29:"Matt: Happy Birthday Stephen!";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=124410";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:45:"https://ma.tt/2024/08/happy-birthday-stephen/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:309:"

I love a good birthday blog post, and Stephen Wolfram has delivered the most epic for his 65th birthday. I’m so honored that WordPress is one of the tools in his toolkit.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 30 Aug 2024 23:21:38 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:43;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:68:"WPTavern: Gutenberg 19.1 Introduces Plugin Template Registration API";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160727";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:79:"https://wptavern.com/gutenberg-19-1-introduces-plugin-template-registration-api";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2142:"

Gutenberg 19.1 has arrived, introducing the eagerly anticipated plugin template registration API and updates to image caption styles. This Gutenberg version will be later incorporated into WordPress 6.7.

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The highlight of this release is the plugin template registration API. It addresses a long-standing issue developers have faced with conflicts between plugins and themes, particularly when dealing with custom post types, taxonomies, or virtual pages.

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This new feature allows developers to register block templates directly within their plugins, providing fully customizable default content layouts. Till now, developers had to use multiple filters to register templates. By building on the Gutenberg block system, this update makes it easier for themes and users to adapt and personalize templates according to their design and functional needs.

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Justin Tadlock has published a detailed tutorial on this feature on the Developer Blog and will host a Developer Hours Session with Nick Diego on September 10, 2024.

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This release also tones down the intensity of the caption background, improving the image caption styles. 

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Other notable changes in this version include:

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The community’s response has been enthusiastic, with feedback such as “Really like this feature”, “Great one, that I am looking for !” and “Literally the greatest news I’ve heard in years (and I had a baby last year)”

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 30 Aug 2024 18:58:07 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:44;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:24:"Matt: Burning Man So Far";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=124335";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:41:"https://ma.tt/2024/08/burning-man-so-far/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2955:"

This is my 9th Burning Man; I started coming in 2013. It’s incredible how much it has changed and evolved in that time. I love seeing all the technology and engineering advances every year. In my time it has gone from more fire and flashlights to LEDs with rainbow and color everywhere.

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I drove in on Sunday, my first time driving in. Logistically, it’s been smooth so far regarding access to power and water, and of course, I set up a Starlink. ☺ It’s also been a Goldilocks year with the weather and wind.

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I swear this will be my last Burn with Micro-USB, which I consider my personal nemesis. Ultimate Ears has finally upgraded their Booms to USB-C (thank you Hanneke!) but Micro USB came back to bite me unexpectedly this year.

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Burning Man is heaven for photographers; the dust makes everything look dramatic. I wanted to return to my “PhotoMatt” roots and shoot this year, so I resurrected back my big camera, a Nikon D5, and I’ve gotten some incredible shots. Burning Man has a principle of Radical Self Reliance, which I tried to practice, but the XQD reader I brought isn’t working. The D5 has a USB port you can connect to, but it’s the one I consider the most cursed of all USB ports: Micro USB B Data.

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No one likes that connector.

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People often ask me what Burning Man is like, it’s hard to answer because it’s very much “choose your own adventure.” People can and do have radically different experiences. For me, this year has had highlights that included seeing the most amazing whirling dervish with live music, talking to people coding visualizations on art pieces, and doing dishes! This year I’m camping with Maxa and my work shifts are with the kitchen team. Maxa is legendary for the love and care they put into food, so it’s been amazing to see the effort that goes into making meals for 100+ people three times a day in extreme conditions. As you can imagine, this generates a lot of dishes and I’ve made it a personal goal to be the best dishwasher ever, scrubbing every nook and cranny while trying to conserve water.

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If I can get a cable or card reader to download photos, I’ll post them on my Tumblr, so keep an eye out for updates.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Fri, 30 Aug 2024 03:33:22 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:45;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:65:"WPTavern: Registrations Open for WordPress Accessibility Day 2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160652";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:76:"https://wptavern.com/registrations-open-for-wordpress-accessibility-day-2024";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2618:"

Registrations are now open for WordPress Accessibility Day 2024, scheduled for October 9-10, 2024. This nonprofit, free, 24-hour global event is on a mission “to demystify website accessibility for WordPress developers, designers, content creators, and users so that they can build websites that work for everyone.”

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Initially launched in 2020 by the WordPress Core Accessibility Team, the event is now organized by the Accessibility Team alongside dedicated volunteers from the WordPress community. This year’s event is led by a team of three Board of Directors—Amber Hinds, Bet Hannon, and Joe Dolson—supported by eight Team Leads and 19 Organizers.

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The conference is pre-approved for continuing education credits for the International Association of Accessibility Professionals Web Accessibility Specialist (WAS) and Certified Professional in Core Competencies (CPACC) certifications.

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Lainey Feingold, renowned for her role in negotiating the first web accessibility agreement in the U.S., will be the keynote speaker. Her keynote address, “Accessibility is a Civil Right: The Digital Accessibility Legal Landscape for the WordPress Community,” will explore the current legal landscape of digital accessibility from a human rights perspective.

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The full schedule is out, with over 20 presentations on a single track. The event will be live-streamed with live captioning and American Sign Language (ASL) Interpretation. Those who miss it can watch it later on the WP Accessibility Day YouTube channel and on their website with captions and full transcripts.

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The event will be hosted virtually on Zoom, where registered participants can enjoy 24 hours of insightful talks on WordPress and accessibility. Attendees will also receive virtual swag and have the opportunity to win prizes. 

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WordPress Accessibility Day is sponsored by Knowbility, and interested community members can donate to the event through the website.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 29 Aug 2024 17:35:37 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:46;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:92:"Do The Woo Community: Monolithic CMS Products and Open Source CMSs and DXPs with Dan Drapeau";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85423";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:74:"https://dothewoo.io/monolithic-cms-products-and-open-source-cmss-and-dxps/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:28704:"
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This show is sponsored by…

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Avalara: providing cloud-based and scalable global tax compliance that is hassle-free, safe and secure plus topped off with enterprise-class security.

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\n\n\n\nEpisode Transcript\n
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Here is the corrected transcript with the requested modifications:

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Karim:
Hello and welcome to Scaling Enterprise WordPress and Open Source. I’m Karim Marucchi, your host from the Scale Consortium, and today we’re going to have a great episode talking specifically about how enterprise stakeholders and the customers we work with have been navigating the challenges of comparing monolithic CMS products with WordPress and open source CMSs and DXPs. Today, we have a very special guest with us, Dan Drapeau. Dan.

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Dan:
Hey, Karim. I’m Dan Drapeau. I’m an independent consultant specializing in DXP advisory services. I’ve worked extensively with a wide array of digital experience platforms, content, and commerce platforms, starting from an engineering and architecture perspective and then evolving into platform strategy advisory. As the industry has shifted, I’ve expanded my expertise to include CDPs and personalization. In late 2023, I launched my brand, DXP Catalyst Consulting, to help guide organizations through their digital transformation journeys. I’ve been working in the CMS/DXP space for about 12 years, starting at NorthPoint Digital, then moving to EY for several years, and later taking on a tech director role at Blue Fountain Media in New York before landing at Vynamic.

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Karim:
Okay, well, that’s quite a background in helping enterprises figure out what to use, so we’re going to tap into that. In your experience, how are they approaching procurement?

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Dan:
Sometimes, let’s say the sponsor might be a CIO or CMO, they might suggest, “Hey, we need to do a DXP evaluation. This is the vendor I’ve worked with in the past, so I have a preference for this one.” It’s a challenging task for procurement to start from there. They can pull up a Gartner or Forrester document and look at the leading DXPs, but that doesn’t tell the whole story. Of course, there are open source solutions, and you can’t really compare an open source solution—or really, let’s talk about an open source CMS—to a DXP, right? It’s comparing apples and oranges. So that’s where procurement faces challenges initially, just trying to move forward with this type of conversation.

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Karim:
In my experience as well, you’re right. The stakeholder usually comes to the conversation already thinking, “I’ve either worked with Product X before or I want to work with Product Y going forward.” So they’re coming with these preconceptions. Are they asking procurement for alternatives, or are they bringing a set of alternatives? How is that working? Are procurement departments aware of what alternatives exist?

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Dan:
I’m not sure if procurement departments are always in the know. I think there could be a variety of factors. It could be a CIO leading the charge to select a new enterprise solution for the company, and they might already be working with an outside agency and getting counsel on this. But yes, it’s certainly possible. In many circumstances, they come in saying, “We want to go with Adobe,” and then it’s up to procurement to find a couple of other selections if the company is truly trying to go at this alone.

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Karim:
Are you finding, in working with your customers, that sometimes these stakeholders ask RFP writers or proposal writers in their departments or even consultants to write it for a specific platform, as in “I just want to work with this platform,” or are they more open-ended? Before we even get to procurement, how are they approaching procurement when they do this? Are they approaching it with an open mind mostly, or do you see that most of the time they’ve already decided, “Let’s write it in this way”?

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Dan:
It’s a mix. Sometimes I’ve seen outside agencies or consultancies write an RFP or RFI on behalf of the customer, and it might be tilted toward a particular vendor. I think if an organization is doing this alone, there tends to be more of an open mind in terms of writing the RFI, so it doesn’t benefit a single vendor.

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Karim:
That aligns with my experience as well, where you can sometimes tell if it’s been done with the help of an outside agent, as opposed to if they’ve hired someone like yourself who is independently thinking, “Let’s go talk about what your gap is.” Okay.

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Dan:
And oftentimes, the RFI might not come out that well if a company doesn’t have the experience to put these types of documents together, especially in the DXP/CMS world.

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Karim:
Right, exactly. So now let’s turn to the scenario where they have written this RFI or RFP, and it’s geared toward wanting an all-in-one solution—a procurement solution that is one vendor. What are the challenges for procurement? How would procurement deal with that if suddenly someone says, “What about open source?”

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Dan:
I think they need to look more at the bigger picture here and really understand the requirements. Is a full DXP truly needed, where we’re talking about content management, analytics, personalization, email marketing, or do they really just need a CMS? Once you have a better grasp of the requirements, it’s easier to make comparisons. By having that full understanding, you can slice and dice things a little bit. So maybe you look at a couple of monolithic DXPs, but you could also consider individual CMS solutions or individual personalization solutions. It really depends on what’s in scope. I think that is pretty critical, and they also need to look at total cost of ownership. That’s a significant factor.

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Karim:
Of course, but I heard you say that if they’re looking at DXP or open source, there’s the same assumption that we’re dealing with in the open source world where they’re thinking it’s either DXP (meaning one system) or it’s open source. Now, in a lot of the marketing I’m seeing these days, the monolithic DXPs are bending over backward to try and use the word “composable.”

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Dan:
Yes.

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Karim:
So while they’re doing that, is that an opportunity for open source vendors to say, “Okay, let’s help you redefine DXP”? Instead of approaching it as an either/or, can they say, “No, this is the same as the monolithic; they’re just as composable”? How can the vendors approach that mindset of “It’s either DXP or I’m going to look into open source”?

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Dan:
The rise of composability has changed things a little. Like you said, you’ve seen some of the vendors offer more of a composable suite now, transitioning from a monolith. And again, when I look at a DXP, it’s like an ecosystem of technologies or capabilities—content management, commerce, and so on. There’s no reason there can’t be an open source composable DXP, right? There could be an open source CMS at the heart of it, but then you could integrate any other product that you might want. So I think that’s a good way to view it when you’re trying to make a selection.

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Karim:
Right. So you mentioned being able to choose your own, and when the all-in-one vendors are trying to market the fact that they are all-in-one, saying “You don’t need to worry about it, even if it is composable, we’ve got your back,” I remember from our conversations that when you start your process, you conduct a MarTech gap analysis, right? Tell us about that and how it could help stakeholders and folks within an organization figure out if they need to be on the track for a monolithic system or if they could think composable.

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Dan:
Sure. Oftentimes, I do the gap analysis when I’m working with marketing executives. Let’s say they’re defining a new digital customer experience and working with an agency on persona definition, journey mapping, UI/UX work to envision what it could look like. But when it comes to reality and actually trying to build a solution, there might be gaps in their MarTech ecosystem, and that’s where my service typically comes in. They might have a really old monolithic solution in place for a DXP, but there might be a scenario where they have an old CMS, but they’re missing capabilities for personalization, CDP, and other things they might need. That’s generally where I help. The output is typically either a platform strategy or optimizing their current architecture. If it’s a platform strategy, it’s important to understand where the gaps are and what capabilities we really need to look at because sometimes it’s not just CMS.

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Karim:
Correct. Right. So if they’re looking at a DXP rather than just content management, it’s really about system integration. How would you approach that in helping the stakeholder say to their procurement department, “I’d like to look outside of a monolithic”? Do you have advice for open source vendors on how they can help their customers talk to procurement about looking beyond the monolithics?

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Dan:
One thing I mentioned was really understanding the requirements. Again, do they need a DXP with a broad set of integrated capabilities, or do they need just a CMS or a best-of-breed solution? I think educating the client stakeholders is pretty important—making sure they understand the benefits and trade-offs of open source solutions and what composable architecture means, why taking a composable modular approach makes sense. Composable doesn’t only mean SaaS solutions; you obviously have to factor in open source here. Educating them on not just the total cost of ownership but also the flexibility you get is crucial. Case studies can be helpful in showing the value of open source and why they should consider it. Sometimes proposing a pilot or proof of concept can go a long way as well, but I don’t see that used too often anymore.

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Karim:
So that can help our customer stakeholders explain it to others within their departments, whether it’s marketing or IT, and so forth. But when they

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switch and say, “Right, I’m going to think of going to these two monolithic systems and a third option, I’d like to look at open source,” what our listeners would love to know is how they can tell procurement that this is worth doing. This is worth not only looking at monolithics where you’re going to talk to one vendor, but also at open source where you might have to talk to multiple vendors. I think you nailed it earlier when you mentioned total cost of ownership, but what other benefits or information do they need to give procurement? From what I’ve seen—and you tell me, you’re the expert—procurement is focused on schedule, ease of contract, and costs. So how do we get that information to procurement? How can our listeners approach their procurement professionals and help them understand why they should go through the extra effort?

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Dan:
Well, I think there can be some trade-offs when you’re looking at the monolithic solutions as well, such as vendor lock-in, which is a significant one. You just have so much more flexibility with open source solutions, and that’s a pretty important thing for the stakeholders to actually understand. And again, TCO is incredibly significant in justifying why an open source solution should be evaluated.

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Karim:
Okay, great. Have you run into any examples where they’ve been looking at solutions and had questions about how many vendors it takes or what the difference is between dealing with a monolithic and an open source platform?

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Dan:
Yeah, that topic comes up. There’s a lot to delve into when looking at the advantages and disadvantages of a monolithic DXP versus open source. I’m happy to dive into that if it makes sense here. So where to start? It’s one of my favorite conversations. I think one significant disadvantage of a monolithic solution is innovation lag. Monolithic solutions just don’t keep pace with rapid changes in the digital landscape. New features and capabilities take a long time to develop and release, which limits what the organization can do. I know we’re talking mostly about content management, but one example I like using is around commerce. If you’re a retailer and you’ve got a monolithic commerce solution, let’s say there’s a rise in voice commerce, augmented reality commerce, or conversational commerce. With that type of solution, how can you really compete in the market when your competitors might have a more modern architecture or solution and can adapt to trends and technologies more quickly?

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With a monolithic solution, there tends to be complex implementation, and upgrading is a huge undertaking. For example, with Sitecore, upgrading from version 8 to 9 or 9 to 10 is a big project. You don’t typically have that issue with open source solutions, with one caveat: older versions of Drupal. There tend to be high initial costs upfront with monolithic DXPs and just a lot of lack of flexibility. You’ve got vendor lock-in; it’s tough to switch providers. If you’re using a solution with built-in personalization, it may not be easy to leverage another personalization solution or vendor. You have a pre-integrated package, and scalability can be an issue with monolithic DXPs as well.

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Karim:
Let me back you up a second. When you mentioned the lack of innovation, that’s why they started switching their conversations from “We are monolithic” to “We’re really composable; you can plug things in and out,” and they start touting the fact that they have APIs. Are they exposing their entire system so you can plug into any part of it and use any other system? Because that’s how the marketing makes it sound. How extensive are these APIs?

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Dan:
It depends. There are still some monolithic solutions in the market. I mentioned Sitecore quite a bit because I’ve worked with it extensively, especially at Vynamic. They’ve got their XP product, which is a truly monolithic solution where you’ve got content management, personalization, email marketing, and analytics all bundled together. They’ve transitioned to a composable suite where they offer a number of other SaaS products that you can integrate. But there are trade-offs with that too, like having to deal with multiple interfaces. Some companies have shifted in that direction, but their customers haven’t, and their customers might still be using the monolithic solutions today because it’s a big investment to go from a single all-in-one solution to potentially needing to license four or five tools from the same vendor.

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Karim:
That can actually bring your cost of ownership higher and higher each time they “innovate.” So if it’s harder to innovate, that’s the negative. On the positive side, you do have one throat to choke on the vendor side. You have one way to handle things. Today, with Acquia, you can use Drupal and still have a one-vendor solution by bringing in one of their approved agencies and the way they’re structuring their projects these days. But besides that one example, if you do want to use WordPress and DXP-style functions, how do you decide where to go? How do you approach that conversation when you’re speaking to your customers?

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Dan:
Really understanding what capabilities they need and then exploring independent or best-of-breed solutions in each of those areas. DXP encompasses a lot, from content management through commerce, CDP, personalization, DAM, and more. There are many vendors with great solutions in each of those areas that are not part of a broader vendor-specific DXP. Once you understand what you’ve got with WordPress, but know you need a CDP and personalization capabilities, you can focus your search on what other solutions are out there and figure out how to integrate them within your solution, like WordPress. It’s easier in some cases, like with Drupal where Acquia exists, and they do have a number of products in their ecosystem, so it’s one throat to choke, right? It’s a single vendor. With WordPress, you have more flexibility and infinite choices to figure out what the right solution might be. You just have to do more exploration on your own.

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Karim:
So the negative being that you have to do a little bit more homework or come a little more prepared. But what I’m hearing is that there’s an opportunity for both open source vendors and for the customers within an enterprise organization, the stakeholders, to say, “I have some ideas about how I want to do things, and if I understand the major pieces I want to put together, then a good consultant or agency can help me fill in those gaps if I find the right one.” There’s an opportunity there, right?

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Dan:
For sure. I think in most cases, I would recommend that an organization go with an agency or independent consultant because it’s hard to do this on your own. Most companies don’t have the inside knowledge about every CDP vendor out there or what the right solutions are and how they all integrate. That’s a hard problem to solve.

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Karim:
Right. So Dan, we’ve talked about how to approach the stakeholders and how the stakeholders might want to approach procurement to talk about some of these things. Do you have any advice for agencies or WordPress hosting platforms on the best ways to show a procurement department that they can create the same type of solution as some of these monolithics? How can they compete?

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Dan:
Sure. I think it’s up to the agency and maybe the enterprise hosting provider to come in as a united front. In my experience, having these discussions with procurement departments, that has worked most effectively. So at least within the WordPress space, when we’re talking about enterprise hosting, typically you think of WP Engine, Automattic’s WordPress VIP, and Pantheon as great options. So, coming in as a united force is really the key approach I would take in that circumstance.

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Karim:
That makes sense. I’ve seen a lot of RFPs come across where they are specifically written for monolithic systems. Do you have any advice for agencies or hosts when it comes to answering these questions, especially when the answers might actually be split across both vendor and host?

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Dan:
Yes, actually. Branching off our topic of working as a united front, I think it’s the same in this circumstance. If I were an agency, I would lean on the vendor, like WP Engine, to answer the questions specifically around infrastructure. Then, as the agency, I would answer the questions from more of a services or integration perspective and be transparent. It’s a collective effort; it’s not an all-in-one solution or product that does everything.

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Karim:
Okay, Dan, thank you. That’s a really good answer. So, in answering these questions and trying to help procurement understand how best to look at these options, it sounds like being yourself, being honest, and going out of your way to explain the benefits of open source—not only the total cost of ownership but also the deep expertise that you’re going to get from multiple vendors—is key. It sounds like the key here is to highlight composability and the fact that you’re not monolithic. I think that’s what I’m hearing in this conversation. Could you share some insights on how the different agencies or vendors around WordPress and open source can roadmap their services or approach to dealing with these types of customers? How can they compete? If you could give us a wrap-up of how they can prepare to have these conversations, what kind of homework should they do?

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Dan:
Yes, I think roadmapping is key. If an agency is coming in with a solution like WordPress for content management, having a roadmap for where you might need to inject new functionality, like personalization, might make sense down the road. How are you going to address that within WordPress? You might select a specific tool and plan out how the integration would work, and also factor in prerequisite work, like having a personalization strategy. A lot of that logic

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needs to be sorted out in advance because, from a monolithic vendor solution perspective, they can just say, “We flip a switch.” Obviously, that’s not really the reality, but that’s how they would probably go about presenting it. So, with agencies and hosting providers, it’s more about presenting a thorough roadmap and maybe even an architecture of the direction you’re going to go.

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Karim:
Okay, so I asked from the point of view of an agency, but really that’s also what the buyer should keep in mind. At the end of the day, you do have the negatives of “It’s the Wild West; it’s very open; you have the entire MarTech 11,000+ that you could compose a solution from.” But the positives are that if you find the right partner, if you find the right consultant, such as yourself, to help with figuring out what your needs are and then find the right agency and the right platform, you can have solutions that don’t need to be re-platformed every three to five years. They can just develop because you are truly composable, and as you want to move from personalization X to Y or email platform W to Z, you can do that because you are truly composable when using open source as a hub. Is that fair?

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Dan:
For sure. Yes. I think with most monolithic solutions, one thing we touched on was the significant upgrades, and it’s really the case if they’re cloud-hosted. But that is a major problem, and you don’t have that flexibility to test out a new vendor or product very easily without an extensive amount of work. With open source and a composable framework, it’s a totally different story. With WordPress, you never have significant upgrade cycles, right? There are incremental updates, and I think normally the enterprise hosting provider handles those core updates for you, and you’re more on the hook for updating plugins and things like that. But the major pro is that you don’t have to deal with significant upgrade cycles. You can focus more on innovation and building out new functionality. That’s the key, most critical part for the business.

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Karim:
Great. Thank you. With that, I’d like to thank everybody for joining us and look forward to our next conversation. Please don’t forget to visit our page and get our podcast from wherever you get your favorite podcasts. This has been Scaling Enterprise WordPress and Open Source Software. I’m Karim Marucchi, and thank you for joining us.

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In this episode of Scaling Enterprise WordPress and Open Source, The Buyer’s View, host Karim Marucchi is joined by digital experience platform (DXP) expert Dan Drapeau to explore the challenges and strategies involved in selecting the right CMS and DXP solutions for enterprise organizations.

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They dive into the complexities of procurement, the rise of composable architectures, and the benefits and trade-offs of monolithic versus open source platforms.

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Whether you’re navigating vendor lock-in, conducting a MarTech gap analysis, or considering the total cost of ownership, this episode offers valuable insights for making informed decisions in the rapidly evolving digital landscape.

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Takeaways

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Procurement Challenges: Enterprise stakeholders often approach procurement with preconceived preferences for specific platforms, making it challenging for procurement teams to evaluate all viable options, especially when considering open source solutions.

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Monolithic vs. Composable Solutions: Monolithic Digital Experience Platforms (DXPs) can lead to vendor lock-in and slow innovation. Composable architectures, including open source solutions, offer greater flexibility and adaptability to rapidly changing market trends.

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Total Cost of Ownership (TCO): While monolithic solutions may appear more integrated, the total cost of ownership, including long-term flexibility, innovation, and upgrade cycles, often makes open source and composable solutions more attractive.

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Education and Communication: It’s crucial for stakeholders to educate their procurement teams on the benefits of open source and composable solutions. This includes understanding composable architectures, the flexibility of open source, and the long-term advantages over monolithic systems.

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Role of Agencies and Consultants: Independent consultants and agencies play a critical role in helping organizations navigate the complexities of selecting and integrating the right DXP and CMS solutions. Partnering with knowledgeable experts can make the process smoother and more effective.

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Innovation and Upgrade Cycles: Monolithic solutions often lag in innovation and require significant effort to upgrade, while open source solutions allow for incremental updates and continuous innovation without disruptive upgrade cycles.

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Strategic Roadmapping: Agencies and vendors should focus on presenting clear roadmaps that outline how to integrate new functionalities within a composable framework. This helps in communicating the long-term benefits and flexibility of open source solutions to procurement and stakeholders.

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Links to learn more or that were mentioned

\n\n\n\n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Thu, 29 Aug 2024 09:09:00 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:47;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:19:"Matt: People Wanted";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:23:"https://ma.tt/?p=124251";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:36:"https://ma.tt/2024/08/people-wanted/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1334:"

There’s an apocryphal story about Ernest Shackleton putting an ad in the newspaper that read:

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Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.

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If you’ve read the book Endurance by Alfred Lansing, you know how that went. Pretty legendary. One of my most treasured possessions is actually a copy of Ernest Shackleton’s Heart of the Antarctic book signed by every member of the shore party and Shackleton.

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You may have heard the news that we’re going to migrate Tumblr onto WordPress. Automattic has put up a similar page calling for talented engineers of any gender who want to join the voyage.

";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Wed, 28 Aug 2024 21:17:41 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:4:"Matt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:48;a:6:{s:4:"data";s:13:"\n \n \n \n \n \n \n";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:71:"WPTavern: #134 – Chris Ferdinandi on ADHD, Focus, and Working in Tech";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:48:"https://wptavern.com/?post_type=podcast&p=160182";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:83:"https://wptavern.com/podcast/134-chris-ferdinandi-on-adhd-focus-and-working-in-tech";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:49593:"Transcript
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[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.

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Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, ADHD, focus and working in tech.

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If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players.

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If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.

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So on the podcast today we have Chris Ferdinandi. Chris, a web developer with ADHD, has navigated both the human resources and web development landscapes. He’s here to share his unique experiences and insights on how ADHD has shaped his career and daily life, as well as offer practical strategies for managing ADHD in the workplace and beyond.

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We talk about the world of ADHD, exploring the challenges and advantages it brings, especially in a world designed for neuro-typical individuals. Chris talks about the abundance of ideas, risk-taking behaviour, and the lack of impulse control that can present both opportunities and obstacles. He candidly discusses how ADHD affects his ability to focus, regulate attention, and how it impacts emotions and impulse control.

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Chris refers to ADHD traits as superpowers, and embraces them whilst also acknowledging the real world difficulties. He discusses how ADHD individuals often struggle with hyper focus, and how interruptions can be particularly detrimental to their workflows. He suggests structuring workdays with blocked off meeting times to maintain focus upon tasks which need doing in the timescales required.

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We also touch upon other workplace accommodations, the importance of understanding ADHD subtypes, and navigating disclosure in professional settings. Chris emphasises the strengths that come with ADHD, and offers practical tips like starting small tasks, trying to regulate dopamine and taking breaks.

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Towards the end of the podcast, Chris invites listeners to engage with him and explore more resources on his website, which is linked to in the show notes, which you can find at wptavern.com/podcast, where you’ll find all the other episodes as well.

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If you’re curious about how ADHD can turn challenges into career strengths, this episode is for you.

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And so without further delay, I bring you Chris Ferdinandi.

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I am joined on the podcast by Chris Ferdinandi. Hi Chris.

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[00:03:21] Chris Ferdinandi: Hey Nathan. Thanks so much for having me.

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[00:03:23] Nathan Wrigley: You are very, very welcome. Chris is on the podcast today, we just had a little chat actually about how we connected, and that’s a story in itself. We were going to do a different podcast episode, but we’ve ended up doing this one.

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The story today is going to be all about ADHD. I explained to Chris that I know what the acronym means, we’ll have question marks about the acronym’s appropriateness as well. But I actually don’t know how it applies to people’s lives. My knowledge of medicine and all of that is pretty poor in all honesty. So there’s a nice conversation to be had.

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Before we begin that conversation, Chris, I’m just wondering if you could just set out the stall, give us your two minute bio, who you are, what your relationship is with web development, and all of that.

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[00:04:04] Chris Ferdinandi: Yeah, absolutely. I’m a web developer, I have ADHD. I originally started off my life as a human resource professional, sometimes called personnel, depending on where you’re at. And I had a WordPress blog because I had really strong opinions on how HR worked, and what I liked about it, and what I didn’t, and I wanted to have a little bit more control over look and feel of that. So I taught myself web development, and eventually loved it so much that I made it my job.

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So WordPress literally kickstarted my career. But early in my career, I felt like I couldn’t get anything done. I was pretty sure I was going to get fired from my first job, and that kind of sent me down this whole rabbit hole of exploration, and learning about productivity and stuff.

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But since then, I’ve discovered a bunch of systems and strategies that work for me, that let me turn my ADHD into a superpower. One of the things I learned is that a lot of productivity advice for neurotypical folks just does not work for ADHD people. And yeah, so I’m here today talk about the joys and struggles of being a developer with ADHD.

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[00:05:03] Nathan Wrigley: Oh, it’s really interesting. I’m really pleased that you are willing to talk to me about this, and I do apologise if I put my foot in my mouth at any point. But we’ll try to get through it, and hopefully you’ll be able to educate me as the podcast episode goes on.

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My understanding of ADHD, as I said, is incredibly narrow. I really only know what the acronym is, and the broadest brush strokes of what that might mean. We use the term in the UK ADHD, that acronym, but I’ve also heard people say ADD. Do you just want to outline what the acronym stands for? And just flesh out a little bit how it applies to your life, and what it means for you, and how you might be different from somebody without ADHD.

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[00:05:42] Chris Ferdinandi: Absolutely. ADHD stands for Attention Deficit Hyperactivity Disorder. ADD stands for Attention Deficit Disorder. They used to be, like I think around the eighties, nineties, they were considered two different things. These days, in most medical literature, it is all ADHD, and then there’s a few different subtypes. One of them is inattentive, which is what you would normally think of as ADD. The other one is hyperactive, which is what I think most people think of as ADHD.

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For both of those, the name is actually bad. And I don’t mean like bad, like you shouldn’t use it, it’s like a bad descriptor of what ADHD actually is. Because people with ADHD don’t have a deficit of attention as the name describes. That’s what it seemed like when it was first identified and labeled, but it’s actually an executive functioning disorder. And so more typically what you find is folks with ADHD have trouble regulating their attention.

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We almost have too much of it, not a deficit, and sometimes it’s scattered in a million different directions. Other times it is hyper-focused on just one thing, to the detriment of all the other things around us.

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ADHD can manifest in a whole bunch of fun ways. One of them is that you have trouble kind of focusing on the one thing you’re supposed to be doing, either because you’re thinking about a million other things, or you’re thinking about the one thing that has really locked in your attention at that particular moment.

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Sometimes, if you have the kind of the hyperactive or impulsive subtype, you have an excess energy, so you might hear things like, oh, you’re a lot. In social situations, people might find you overwhelming, for lack of a better word.

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It also has a whole bunch of other seemingly unrelated side effects, that are all related to the way, biologically, an ADHD brain is different from a neurotypical brain.

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So my brain does not produce as much dopamine as a typical person’s might. That’s where the difficulty regulating my attention comes from. But it also has some other interesting side effects, like dopamine is related to your ability to perceive time. So a lot of folks with ADHD suffer from something called time blindness, where you literally do not perceive time as it accurately occurs.

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You know, that whole like, time flies when you’re having a good time kind of thing, that is an ever present state for someone with ADHD. If you’re having fun, time goes really fast. If you’re not, it goes painfully slow. There is no like regular passage of time. And if you ask me how long something took, or how long something will take, I literally cannot tell you because I cannot accurately perceive time. So that’s really fun.

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Also common with ADHD is a difficulty sometimes regulating your emotions. So mild slights, or just like really minor things can feel very big, or you can have emotional responses to things that are outsised for the actual size of the thing that has happened to you. So minor setbacks can feel really big. A slight comment on a performance review can feel like a really big emotional dagger. You know, that can make certain work situations really difficult.

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The other, I think, big kind of hallmark for folks with ADHD is a lack of impulse control. There’s a tendency to just say whatever’s on your mind without having that filter first, that stops you from saying, hey, should I say this? Or you’ll get an impulse to do something, and you’ll just go for it without pausing to assess risk, or think through, if I do this, that will happen.

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All of these things are both blessings and curses, depending on kind of the situation and how you apply them. And so a big part of what I do professionally now is try to help other ADHD folks understand how to reduce the negative impacts of some of these things, and also pivot some of these things into benefits. It’s like that whole thing where like, every strength a person has can also be a weakness if applied poorly, and vice versa. So yeah, I help folks channel some of these things that challenge them, into things that can really help them in their career.

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[00:09:25] Nathan Wrigley: You mentioned there that you obviously have this, but it sounded like you categorised it into two different variants. There was, I can’t remember the exact wording, but you said that there was two.

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[00:09:35] Chris Ferdinandi: So there’s technically three subtypes. The first is inattentive, which is what most folks think of as, historically as ADD, where you have trouble regulating your attention, but you don’t have the hyperactivity. There’s hyperactive or impulsive, where you tend to have bad impulse control and a lot of energy, but you’re not necessarily inattentive. You don’t have trouble regulating your attention, you just can’t control your impulses.

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And then there’s the most commonly diagnosed type, which is combined, where you have both. And that’s what, historically, was just called ADHD. The thing with the inattentive subtype, so hyperactive or impulsive by itself is relatively uncommon, the inattentive subtype is less commonly diagnosed, but I am increasingly of the belief that it’s not actually less common.

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I’m hearing of a lot of people who are diagnosed with that subtype as an adult. And one of the theories is that, because it doesn’t come with the hyperactivity as well, it’s harder to recognise in people and diagnose, especially when they’re children. Historically, it’s been described as more common in women, but I am also learning of a lot of adult males who are being diagnosed with the inattentive subtype.

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I have a theory that it’s just, because you don’t have that like hyperactivity that makes it like a little bit more obvious that you are not like everyone else, it’s potentially less commonly diagnosed. To the outside it can appear like the person is just lazy, or not trying hard enough, when really there’s a lot more going on under the hood other than that.

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[00:11:01] Nathan Wrigley: I want to keep going down this exploration route of what ADHD is, if that’s all right? And there’s a couple of questions around this. The first one is, is it possible to sort of have episodes of ADHD? And what I mean by that is, is this a constant partner in your life? Are you always in this state, or do you have periods of time where it backs away a little bit, and then comes on a little bit?

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[00:11:22] Chris Ferdinandi: It’s a great question. So the answer is, yes, it’s ever present, but the degree to which it manifests, or the ways in which it affects my life are variable. So I will have days, weeks, months, where I feel very on, very productive, because remember the issue is not that I don’t have enough attention, it’s that I have trouble regulating it.

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So there will be periods where my attention is highly regulated in directions that are professionally or personally beneficial. Really focused on a big coding project I have going on, or we’ve got some big project going around on the house and it’s all I can think about.

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There will be other periods of time where I feel like my brain is in a million different directions. Sometimes in the ADHD community, folks will describe this as like I have bees in my head, because it literally just feels like you’ve got like a swarm of stuff bouncing all over the place, like a busy beehive.

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Or I will find myself hyperfocused on a thing that’s not the thing that’s most important for me to be thinking about right now. Just as an example, let’s say you were really excited about buying like an RV or a caravan, and if you’re a neurotypical person, that might be a thing you think about and you’re downtime, and you do some research nights and weekends, and you’re really excited about it, right?

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But, me, as an ADHD person, I might spend the full eight hours of my working day just obsessing about this. And anytime I try to pivot to doing work, that’ll be the thing I keep coming back to. And I find myself Googling it, and watching YouTube videos, and digging into like caravan, van life, TikTok, and just not able to focus on the other things.

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And I use that example because that’s a real thing that happened to me a couple of years ago, where I had a project, and then you end up in this really bad position where now you’re rushing to get a thing done last minute, and you don’t have as much time as you would have, if you had just focused on what you were supposed to, I guess is maybe the right phrase here. But it’s one of those things where your body literally will not let you.

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The caveat here is I am also currently not on ADHD medication. I am actively looking into getting some specifically because of stuff like this, because it can be a real hindrance to getting the things done in your life that you need to get done.

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[00:13:28] Nathan Wrigley: Can I ask, when did you first have intuitions?

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[00:13:32] Chris Ferdinandi: Oh yeah, no, I was diagnosed as a kid. This was in the eighties when the only thing that they really had for treatment was Ritalin. And it was often over-prescribed because it was relatively new, and dosing was this mysterious dance. And they didn’t even really understand why it worked for folks with ADHD. My parents decided not to medicate me.

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At the time, the primary thing was just like, oh, this person’s really hyper. That was like the main thing, and there wasn’t as much of an understanding around a lot of the other ways in which it impacts your life. There was also a lot of, both weird stigma, and also denial that it existed, because a lot of times it was predominantly prescribed in boys. There was a lot of folks who were like, oh, they’re just throwing this at any boy who shows a little bit of energy, and that’s just how boys are and, you know, just all the like gender stereotype kind of stuff around it.

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So it’s only been in the last five or six years I started digging back into ADHD, and discovered that a lot of things I thought were just weird personal quirks of mine, like responding overly emotionally to things that probably weren’t that big of a deal, or not having any idea how long, how much time had passed. It wasn’t until very recently that I realised, oh, these are ADHD things too, this is not just me. But yeah, so I was diagnosed as a kid, but never really treated for it.

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[00:14:46] Nathan Wrigley: Okay. And it is a medical diagnosis, I’m guessing. It’s not something that you could ascribe to yourself.

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[00:14:51] Chris Ferdinandi: So yes and no. It is a medical diagnosis, and if you ever wanted to explore getting medication for it, it does require an actual diagnosis from a physician. In the United States it requires a psychiatrist, those are psychologists who can actually write medical prescriptions. I know in the UK the process is a little bit different.

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It’s a whole thing, but I have found from a lot of folks, because I know, I’ve heard from friends in your region of the world, that it can be kind of a lengthy process to get seen and get diagnosed. In the interim, there are self-assessments that you can do, and I actually have a link to those. If you head over to adhdftw.com/wp-tavern, I put together a whole bunch of resources around stuff we’re going to be talking about in this episode.

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And one of those is, do I have ADHD? It’s got a link to two self-assessments, one for people who identify as men, one for people who identify as women. The reason there are two different quizzes is because it often manifests differently in women, and the test for women accounts for that, and make some adjustments to the way it rates certain questions, just to get around that whole women are often underdiagnosed thing.

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The reason I mention this is, you can’t get medication with a self-diagnosis, but if you take the quiz and you learn that you might have ADHD, because it won’t say that you do, but it’s say that you might, right, strongly indicates that you might have it. That can at the very least give you some better understanding of who you are as a person.

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Like for me, learning all of these other things that I thought were just weird personality quirks were ADHD related, and then learning some tools and strategies that other folks with ADHD have implemented to work with them, made a huge difference for me, both in terms of my understanding of myself, my self-esteem, my ability to be productive and functional.

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So yeah, it’s one of those, I would never tell someone you don’t need a medical diagnosis, but I would say that, as a first step, completing a self-diagnosis exam is a great way to kick off this journey if you think you might have ADHD. I can at least point you in the right direction and get you some information about yourself that might be helpful.

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[00:17:01] Nathan Wrigley: This is a peculiar question, and if it doesn’t land, I apologise. If I find myself infected with Covid, it’s all bad. I see that as a bad thing. I had days, and days, and days, months, and years without Covid, I got Covid. A period of time where I’m feeling bad. Do you have a relationship with your ADHD where any of it is viewed as positive in your head? Are there bits of it that you think, I’m actually kind of grateful that this is in my life?

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Because, for everything that we’ve talked about thus far, it’s easy to dwell on, it’s all negative. But there are aspects of what you described where, I suppose if you’ve got the right framing in your head, you might be able to forgive yourself, and for periods of time at least anyway, think, oh, that worked well for me. And again, I’m sorry if that landed wrong, but I hope you understand the tenor of the question, yeah.

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[00:17:46] Chris Ferdinandi: This honestly almost feels like a softball question for me, Nathan. You’re setting up the reason I’m here. I am exceedingly ADHD positive. As I mentioned, my parents did not treat my ADHD as a kid, but I didn’t have a lot of that, oh, you’re so lazy, you just need to apply yourself more. Like I didn’t get a lot of that negative self internalisation that some folks with ADHD often have.

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My parents very much encouraged me to just follow my whims, and explore my creative side. And so I firmly believe that, while ADHD absolutely creates some interesting personal challenges, they’re not inherently worse personal challenges than someone neurotypical might have, they’re just different.

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Everybody has some things they’re really good at and some things that they absolutely suck at, and a whole bunch of stuff in between. And my set, as an ADHD person, just happens to be different than yours as a neurotypical person. And a lot of the challenges with having ADHD are not specifically related to the ADHD, but related to moving about in a world, in a work environment, that was designed around the preferences of neurotypical folks.

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[00:18:52] Nathan Wrigley: Oh, I see. Okay.

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[00:18:54] Chris Ferdinandi: So, for example, I’m drowning in ideas, I have more ideas than I could ever use in a lifetime. They just come falling out of my head. Some of them are terrible ideas, but I have more ideas than I can explore.

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One of the other aspects of the impulse control thing, right? So in certain contexts that can be a very bad thing, but folks with ADHD are also a lot more likely to take risks, not just in a negative way, but in a positive way. They’re a lot more likely to be entrepreneurial. They’re a lot more likely to pursue hard things because they don’t stop to think, oh, this could be really hard and it’s not going to work out for me. And what if this happens, and that happens, and that happens? They just go for it. Sometimes they fail, sometimes they don’t.

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The lack of impulse control also means that I am often, usually the most honest person on any team that I’m working on. And in certain contexts that can mean that I put my foot in my mouth, but it also means that my managers, and my clients, and the people that I work with also know I’m the person that they can come to when they want a genuine and honest reaction to something, and not just like a yes man, bs kind of, oh yeah, that sounds great kind of response.

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Actually, I wrote an article recently about the whole, if ADHD folks talk to neurotypical folks the way neurotypical folks sometimes talk about ADHD, and I’m not saying you did this Nathan, so please don’t take this personally. Like, we would say things like, oh, it’s so sad that you can’t just live in the moment, that you’re always like thinking about the future, and thinking about consequences for things.

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If you embrace it, there can be a real freeness that comes with ADHD. It absolutely can create challenges. And even if the world was structured around my preferences, and not neurotypical folks preferences, I still exist in a society with other humans, right? And like I do things that irritate the heck out of my partner and she’s neurotypical. But even if she wasn’t, I am certain some of my ADHD quirks would also irritate her. Because I have some students who are ADHD with ADHD partners, and their ADHDness sometimes gets on each other’s nerves too. So I’m not trying to say it’s all sunshine and roses, but every challenge that ADHD presents, there is a subsequent strength that you can tap into.

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[00:21:01] Nathan Wrigley: Yeah, I think on the website you describe it as superpowers, which we’ll get into in a minute. But the analogy that’s coming into my head, and this may be terrible, but this is what I’m thinking of, so I believe that I don’t have ADHD, my attention and my energy levels can kind of be regulated in the same way that, if I go to a, we call it a tap, I think you call it a faucet. I can regulate that, I can turn it whichever way I like, whereas it feels to me, maybe yours is kind of more like really full on, or maybe switched off, it’s less granular. That’s the way I’m imagining it in my head.

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[00:21:33] Chris Ferdinandi: That feels very accurate for me, yes. And the other thing too is like, so to belabour this analogy, if I turn on the tap and I don’t want to, it tends to be like a really old and corroded tap, you need to turn extra hard to get going, and it’ll start as just a little bit of a trickle, and you need to like really wrench it and then it turns into a torrent.

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I don’t want to make it sound like, if you have stuff to do when you don’t want to do it, you can never do it, it’s just it’s substantially harder. And most folks with ADHD who function have learned tips and tricks that they use to get themselves doing things that they’re not particularly interested in.

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[00:22:11] Nathan Wrigley: Well, I think that’s where we should go next. So you’ve obviously, throughout your life, you’ve encountered a variety of different problems, and perhaps it has been compounded by ADHD. And so the second part of this podcast, beginning now I guess, is to go through some of those. I can’t really ask questions around this because I don’t know what the things would be worth exploring.

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So what I’ll do is just say, tell us, just give us your wisdom, tell us some of the things that you’ve discovered over the years, and how they might fit into the work life of somebody that would be listening to this podcast. They’re probably at a desk, they’re probably on a computer, you know, they’re coding away, or they’re creating plugins, blocks, themes, those kind of things. And yeah, I’ll just unleash you and say, tell us what you’ve discovered.

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[00:22:50] Chris Ferdinandi: Yeah, so there’s a handful of things. The big thing with any sort of creative work, whether it’s coding, design, the arts of any sort is that, getting into a flow is really important. I think anybody who’s done deep coding work, or design work can recall that feeling, where you are really focused on the thing you’re doing and time seems to be zipping by, and you’re in a really productive state, you feel like all cylinders are hitting.

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For ADHD folks, that tends to manifest as our hyper focus, where we are extremely fixated on that one thing. Getting into it can either be really easy, if it’s a thing you’re very passionate about, to the point that you literally, you cannot help yourself, or it can be really challenging.

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Even if it’s something you’re interested in, sometimes your body just doesn’t want to cooperate. I think the game, or the end goal, if you’re someone who’s doing creative professional work as a person with ADHD, is to get into that hyper focus around meaningful work.

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And if you’re having a day where that just clicks, it’s awesome, but if you’re not, there are a few things that are acutely, well, there’s a few things you can do, but there’s also a few things that can really ruin that for you, even if you’re naturally in that state. For example, because ADHD brains have trouble regulating their attention, interruptions are much more costly and painful for us than they are for neurotypical folks.

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I think a lot of folks who have been in the flow before know that feeling of getting broken out of it, and how like frustrating they can feel, and how it can take a little bit to get back into it. Much worse for someone with ADHD. So like midday meetings, for example, open offices where someone can just randomly pop over to your desk. Those are really, really detrimental.

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I wrote an article over at ADHDftw/wptavern. But I wrote this article on what I call the temporal dead zone, which is this period where, you’ve just finished a task and you have a meeting that’s starting sometime in the next 30 to 60 minutes, a lot of ADHDers will just avoid starting any additional work before that meeting, because if they do and they get into a hyper focus, they’re going to get interrupted. And that’s either going to be really painful, or you’re going to forget entirely about the meeting, and you’re just going to not show up.

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And then the meeting ends, and then there’s this other lengthy period of you getting refocused into your work . And so like midday meetings can just completely ruin a day for someone with ADHD.

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So I like to structure my days where I have meeting days and completely blocked out, please don’t book my time, kind of days, because it’s absolutely destructive. I will pause for a second, Nathan, just in case you have questions because I will ramble without stopping.

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[00:25:32] Nathan Wrigley: Yeah, I do actually have a question there, and it doesn’t necessarily relate to that, but I do take the point that you’re making. You’re sort of portioning up your week a little bit so that you allow yourself to be, I don’t know, in a day where interruptions can happen, or in a day where you just, I cannot be interrupted and I know that that will work better for me.

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But there was something that you said there, which I just wrote down. I scribbled it down as you were saying it, you said, so you were talking about this 60 minute, or 30 minute window where you wouldn’t want to start something, and you said, because the interruption would be painful. And I wondered what you meant by that. And what I’m meaning is, I’m associating pain with an actual, physical harm. Does it manifest on that kind of level? Is it a almost like a pain, or is it just extreme discomfort? What did you mean?

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[00:26:13] Chris Ferdinandi: Yeah, it’s a cognitive pain that, I’m trying to think of a good analogy here. The best way I can describe it is, if you’ve ever felt like an intense longing for something, or someone that you couldn’t have, it feels a lot like that. If I’m deeply focused on a thing, and then you rip me away from that thing, my brain will remain focused on that thing, frustrated that it can’t do anything with that thing.

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Especially if you couple that with challenges regulating your emotions, it can even, in certain contexts, cause like irritability, or like being short with people when you don’t mean to. Yeah, so it can be a real challenge, and a lot of ADHD folks will kind of avoid putting themselves in that position, they know what’s going to happen, right? Like you’ll just start to ramp up into the work, and then you’ll get ripped away from it.

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[00:27:03] Nathan Wrigley: So it’s almost like you’ve been deprived of something that you are absolutely keen to get on with. So for me, a task given to me by anybody, I could put it down, pick it up, put it down, pick it up, I’d probably feel, on some level, a little bit frustrated if I was in the zone, as I describe it to myself.

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But this is a more intense feeling of longing, and then that longing gets broken, and so you feel deprived, and possibly a bit annoyed. Again, I’m not trying to put words in your mouth but, am I about in the right ballpark?

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[00:27:30] Chris Ferdinandi: Yeah, definitely.

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[00:27:31] Nathan Wrigley: Okay. Gosh, that’s fascinating. Okay, so we’ve talked about the portioning up of the week. Was there anything else that you wanted to cover?

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[00:27:38] Chris Ferdinandi: Yeah, so I talk about this concept of kind of following your ADHD flow, or working with your natural state a fair bit with some of the folks that I work with around this. And you’re going to have weeks, you’re going to have days where you’re a bit more like on than others.

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So you will have days where you’re just naturally, deeply focused and phenomenally productive. And then you’re going to have days where you’re not, getting yourself into the flow of work is a little bit harder than others.

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And I’ve had fellow ADHDers, and I’ve also been guilty of this myself, describe these days where you sit in front of the computer trying to will yourself to work, and then eight hours later you feel like you’ve gotten almost nothing done, but you’ve also been at a desk the entire time. And so it just feels like a complete waste of a day because you didn’t do any work work, you didn’t do any not work work, you did nothing, and it’s a really bad feeling.

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Depending on your life history, your experiences with ADHD up to this point, any other life trauma you have, it can even start to create this really like negative internal feelings of self for some people. You know, especially if you’re one of those folks that grew up undiagnosed and were just told that you’re lazy, and this shouldn’t be that hard, and see how easy that was, it can really make you feel terrible inside.

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And so one of the things I’ve learned is that trying to fight that is a path to failure. When you’re in that kind of mood, no amount of just staring at a screen is going to work for you. So there’s a few different things you can do that will help.

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One of them is, a lot of traditional productivity advice talks about picking your biggest task first, so you get it out of the way, or like eating the large frog first is how I’ve sometimes heard this described, which is disgusting analogy. It’s what I’ve heard. And because ADHD brains have a lot of inertia, right, getting you moving, the big task will just overwhelm you, you won’t get anything done.

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So what I often tell people is pick the smallest, easiest, most insignificant task first. Doesn’t even necessarily have to be work related, right? So it could be like, I have this phone call I’ve been putting off, it’s only going to take 15 minutes, just make it. Let me respond to some emails, to talk coding stuff for a second, right? There’s this thing I need to fix, it’s literally just one line of CSS. Let me go in and make that change, and push it, so that I’ve done something. That creates a spike of dopamine that gets your brain moving in the right direction. And the next task that you do, that can be a little bit bigger, or another small task, kind of furthers that. So that can help you.

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All of what ADHD management comes down to is really dopamine regulation, right? You could do things like consume some caffeine, coffee, tea, soda. If you have a prescription for ADHD medication, and you take it intermittently, that would probably be a good day to take your ADHD medication, because the whole point of ADHD medication is to increase dopamine production, or stop your brain from absorbing what it does make, so that more of it floats around in your head.

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One other thing that works really well for me personally is doing physical tasks. So exercise will spike your dopamine, and being outside in the sun will as well. So if you can exercise outdoors, you get the double whammy. I’ve decided in old age I’m going to start gardening. That’s become my midlife crisis, and for me that usually involves moving lots of heavy rocks around and ripping out weeds and doing stuff like that. So I get a two for one, which is great. And then my yard looks nice, so it’s a win, win, win. Or even just doing like rote, zen-like tasks around the house, like folding laundry, doing dishes, vacuuming. Anything where you turn your brain off for a little bit can be really, really, helpful.

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But the idea is you want to step away from the thing that you’re not able to do, because you’re not, staring at it for X number of hours isn’t going to get it done. You need to go do something completely different. It’s almost like turning your brain off and back on again, right? Like the old, like the computer thing. It’s just continuing to try to work through the pinwheel, isn’t going to do it for you.

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[00:31:27] Nathan Wrigley: A question following on from that is, if you are in an environment like I am, where I’m a freelancer, I’ve got real autonomy over my day, so should I wish to go and garden, that’s fine. I can do that and I can make it all up. But if I’m sitting in an environment where I have a boss, and I say to the boss, I just got to do something else for a bit. In a neurotypical world that’s, no, no, no, you are here, you arrive at nine o’clock, you punch in the card, and you are going at five, and in between those hours you’re there, that’s your desk and these are your tasks, now carry on.

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So I presume there’d have to be some relationship there. An explanation to the employer would be a good idea. I don’t know what I’m trying to get to there, but do you understand what I’m meaning?

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[00:32:10] Chris Ferdinandi: Absolutely, yeah. There’s a few different paths you can take here. So, work from home, remote work has been a huge boon for a lot of folks with ADHD and other neurodivergent kind of conditions, because it lets you work when, where, and how works best for you. Sometimes, I know employers have been really keen on spyware on computers and stuff, to track when you’re at your desk and that sort of thing.

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But setting that aside for a minute, there’s two paths you can take. One of them is you make your own accommodations and you ask for forgiveness, not permission. In certain employer contexts I have done that, and my feeling on that is that, if you’re getting the work done, or you’re taking accommodations for yourself that allow you to be more productive and function better as an employee, and you’re not messing up anybody else’s work output, I have no moral or ethical issue with that.

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For example, if taking 20 minutes away from your desk means that you can come back and be more productive throughout the day, that’s actually better than not doing that. The other option, one that I have also done very successfully at different employers, is to disclose that I have ADHD and ask for different accommodations at work.

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The UK has laws around this, the US has laws around this. In many countries, employers are allowed to, are required rather, to provide a reasonable, quote unquote, reasonable accommodations for, or I think in the UK they call it reasonable adjustments, for workers with disabilities or health conditions. In America this is guided by the Americans with Disabilities Act.

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So it’s helpful if you have a professional diagnosis. In some countries it may be required. In the US it’s actually not because we have medical disclosure laws that prohibit an employer from requiring an official doctor’s note to say, you have to do this. So you can ask for accommodations without the official diagnosis. That is the employer’s discretion if they’re reasonable, it’s a whole complicated system.

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But there are like a bunch of things you can ask for that potentially help you. For example, you could ask for a work from home, or partial work from home arrangement, so that you can avoid the distractions of an office. You could ask for a private, quiet space to work in, if you’re in an open office environment. You could ask for meeting free days, or asynchronous standups to avoid interrupting you mid hyper focus or midday.

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Some folks find that they don’t work best nine to five. Like for me, my peak performance happens between ten and two, and six and ten. And so I schedule my work around those buckets of productivity. And depending on how your employer is set up, you might be able to ask for irregular work hours.

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If there’s particular types of work you find interesting, you could ask to have more autonomy over the tasks that you choose to work on, or shorter meetings, or fewer meetings, or more frequent breaks. Again, over at a ADHD FTW, I have a whole bunch of information on asking for accommodations at work, including suggestions of things you could ask for, and stuff you can do if you don’t feel ready to do that.

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The one caveat here that I just, I really want to acknowledge, I am a cisgendered, heterosexual white man, and I feel like I have an immense amount of professional privilege that means, when I say to my employer, hey, I have ADHD, and it would be really helpful if. I don’t feel like I have a bunch of other stuff that puts me under scrutiny already from my employer.

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I have talked to friends and students who are in the LGBTQ community, or are in a minority, or are women, and they have told me that they feel less comfortable sometimes disclosing their ADHD at work. Because they already feel like they’re under more scrutiny from their employer, and they don’t want something else that causes the employer to look at their work with more scrutiny than the employer might their peers.

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So I just want to put that out there as like the, I understand the privilege of being able to just say, hey, I have this thing that makes it harder for me to work sometime, and I want to tell you about it, person who pays me to do work. There’s obviously a bit of a, depending on your work culture and your work environment, there can be a risk there.

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I generally recommend, if you’re going to disclose, like I’ve even seen some job applications that ask if you have a disability, and I recommend not disclosing that ahead of time. Let them interview you, let them determine if you would be a good fit first, and then tell them, and ask for accommodations. Because every work environment is going to be a little different, and the accommodations I need in one office environment are very different from the accommodations I might need in another, depending on the work culture there. I don’t think it benefits you to pre disclose that information.

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That said, I did once do that. I was in an interview where the interviewer asked me if I, when working on a big project, if I preferred to have multiple, throughout the day check-ins, or if I’d like to go off and do work for a few days, and then come back and like reconvene. And, Nathan, it probably won’t surprise you to learn that I favour the latter, because interruptions are very bad for me.

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In the context of saying that, I didn’t want to seem like I was a hermit who didn’t like talking to my coworkers. So I was like, I have ADHD and interruptions affect me badly. And the interviewer, she was like, oh, I have ADHD too, and so does our coworker Josh, and so does Mike, the guy who’s the manager for this role, we all have it, we all work that way, that’s great. And I got a job offer like three days later. So that time it worked out really well.

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So like a lot of this is trusting your gut, playing things by ear, assessing your personal needs and your work environment in their own context, because it’s one of those things too where ADHD symptoms are a bit of a spectrum. Not everyone has all of the symptoms, not everyone has all of the symptoms all the time. And so your individual ADHD experience, and needs, are almost certainly likely to be different from mine.

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[00:37:45] Nathan Wrigley: I think I’ve probably asked all of the different questions that I wanted to ask, but it’s been really fascinating just, first of all, learning about what it is because, as I said at the top, I really did have a great big void there. So I’ve got an inkling that I’ve a better understanding, so thank you for that. But also, during the second part, a much greater understanding of what might be remedial things that you can do to introduce productivity if you like, or enhancements to your life, should you have ADHD.

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Before we go, Chris, I wonder if you have a moment just to tell us a URL, I mean, I know you’ve mentioned a few so far already, and we’ll put those in the show notes. But, you know, if somebody wanted to contact you, I don’t know if you’re comfortable sharing email addresses, or Twitter handles, or whatever it might be. So over to you with that.

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[00:38:28] Chris Ferdinandi: Yeah, absolutely. So if you go to ADHDFTW.com/wptavern, with or without dashes, you can spell it like eight different ways, it’ll all get you there. I have put together a whole bunch of additional articles and resources that dig deeper into some of the stuff we talked about. I feel like we went pretty deep, but you can go so much deeper on some of this stuff. So I’ve got a whole bunch of additional resources for folks. If they want it, you can also find my contact information, my email address is chris@gomakethings.com, but you can find that and my social media handles over at the website as well.

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If you think you have ADHD, you do have ADHD, and you want to talk about that, or kind of explore some of the challenges, some of the things you feel are working really well for you, you just want to talk about it, I’m always happy to chat ADHD stuff with folks. So please do feel free to get in touch and reach out. And I also publish every weekday a short email with a tip, or trick, or idea that can help you unlock your ADHD superpowers. So you can sign up for that over at ADHDFTW.com as well.

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[00:39:29] Nathan Wrigley: Chris Ferdinandi, thank you so much for chatting to me about this really, genuinely interesting subject. I really appreciate it.

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[00:39:36] Chris Ferdinandi: Thanks for having me, Nathan. This was great.

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On the podcast today we have Chris Ferdinandi.

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Chris, a web developer with ADHD, has navigated both the human resources and web development landscapes. He’s here to share his unique experiences and insights on how ADHD has shaped his career and daily life, as well as offer practical strategies for managing ADHD in the workplace and beyond.

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We talk about the world of ADHD, exploring the challenges and advantages it brings, especially in a world designed for neurotypical individuals. Chris talks about the abundance of ideas, risk-taking behaviour, and the lack of impulse control that can present both opportunities and obstacles. He candidly discusses how ADHD affects his ability to focus, regulate attention, and how it impacts emotions and impulse control.

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Chris refers to ADHD traits as superpowers, and embraces them while also acknowledging the real-world difficulties. He discusses how ADHD individuals often struggle with hyper-focus, and how interruptions can be particularly detrimental to their workflows. He suggests structuring workdays with blocked-off meeting times to maintain focus upon tasks which need doing in the timescales required.

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We also touch upon other workplace accommodations, the importance of understanding ADHD subtypes, and navigating disclosure in professional settings. Chris emphasises the strengths that come with ADHD, and offers practical tips like starting small tasks, trying to regulate dopamine, and taking breaks.

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Towards the end of the podcast, Chris invites listeners to engage with him and explore more resources on his website which is linked to in the show notes which you can find at https://wptavern.com/podcast, where you’ll find all the episodes.

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If you’re curious about how ADHD can turn challenges into career strengths, this episode is for you.

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Useful links

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ADHD For The Win article mentioned in the podcast

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We’ve got some exciting updates that’ll make your profile page pop. Get ready to showcase your personality like never before with these fresh features:

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1. Make a Splash with Header Images

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First impressions matter, right? Now you can add a custom header image to your profile. Whether it’s a stunning landscape, your latest artwork, or a snapshot of your pet rock collection – let it reflect your vibe.

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Where to find it: Head to your Profile Editor, click on ‘Design’ and then ‘Header’. Click, upload, and boom – instant profile makeover!

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2. Reorder Your Sections (Finally!)

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You asked, we listened! Now you’re the boss of your profile layout. Drag and drop sections to create the perfect flow. You can reorder Links and Verified Accounts, too. Your profile, your rules.

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Where to find it: In the Profile Editor, click on ‘Design’ and then ‘Layout’. Grab, drag, drop – it’s that easy. Your perfect profile layout is just a few clicks away.

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3. Mobile Wallet, There’s My Card!

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Last but not least, we’re bringing your Gravatar profile to the real world with Mobile Wallet Cards for both iOS and Android. These digital business cards are always with you, making it easy to share your profile with others. Networking events will never be the same.

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Where to find it: View your profile while logged in. Click on the ‘Share profile’ button and look for ‘Add to Apple/Google wallet’.

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Show Off Your Gravatar Glow-Up!

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Time to put these new features to work!

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This comes fresh off the heels of Better Links & Simple Messaging, and the current offer of free .link custom domains.

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Drop a link to your revamped Gravatar in the comments. Let’s see those snazzy headers, perfectly ordered sections, and slick wallet cards in action!

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This is an example page. It''s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

\n\n\n\n

Hi there! I''m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin'' caught in the rain.)

\n\n\n\n

...or something like this:

\n\n\n\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

\n\n\n\n

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

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Who we are

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Cookies

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Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

\n\n\n

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

\n\n\n

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

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If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

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Embedded content from other websites

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Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

\n\n\n

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

\n\n\n

Who we share your data with

\n\n\n

Suggested text: If you request a password reset, your IP address will be included in the reset email.

\n\n\n

How long we retain your data

\n\n\n

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

\n\n\n

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

\n\n\n

What rights you have over your data

\n\n\n

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

\n\n\n

Where your data is sent

\n\n\n

Suggested text: Visitor comments may be checked through an automated spam detection service.

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[/et_pb_slide][et_pb_slide heading="¿Te sentís sólo en el proceso de toma de decisión de tu empresa?" button_text="Ver Más" button_link="https://simpleza.com.ar/directorios-colaborativos/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/slider2.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/slider-gasolina-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on"]
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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

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En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

\n

Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

\n

En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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custom_padding_phone="300px|20px||20px|false|false" custom_padding_last_edited="on|phone" global_colors_info="{}" theme_builder_area="post_content"][et_pb_slide heading="¿En tu empresa se repiten siempre los mismos problemas?" button_text="Ver Más" button_link="https://simpleza.com.ar/decisiones-estrategicas/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/banner-one.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/Petroleo-casa-movil.jpg" background_enable_image_phone="on" 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[/et_pb_slide][et_pb_slide heading="¿Te sentís sólo en el proceso de toma de decisión de tu empresa?" button_text="Ver Más" button_link="https://simpleza.com.ar/directorios-colaborativos/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/slider2.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/slider-gasolina-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on" theme_builder_area="post_content"]
[/et_pb_slide][et_pb_slide heading="¿Tenés que tomar decisiones y no contás con la información necesaria en tiempo y forma?" button_text="Ver Más" button_link="https://simpleza.com.ar/inteligencia-de-negocio/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/cow.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/vacas-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on" theme_builder_area="post_content"]
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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

\n

En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

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Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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custom_padding="||||false|false" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.24.3" _module_preset="default" header_2_font="Poppins|600|||||||" header_2_text_align="left" header_2_text_color="#FFFFFF" header_2_font_size="28px" custom_margin="30px||0px||false|false" custom_padding="||0px||false|false" custom_padding_tablet="||||false|false" custom_padding_phone="||||false|false" custom_padding_last_edited="on|desktop" header_2_text_align_tablet="center" header_2_text_align_phone="center" header_2_text_align_last_edited="on|desktop" header_2_font_size_tablet="28px" header_2_font_size_phone="22px" header_2_font_size_last_edited="on|phone" global_colors_info="{}" theme_builder_area="post_content"]

Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

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En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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Valores

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INTEGRIDAD

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COMPROMISO

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BÚSQUEDA DE LA EXCELENCIA

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ALEGRÍA

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Misión

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Somos una compañía que profesionaliza procesos decisorios clave
desarrollando y fortaleciendo competencias
en empresas que eligen el desafío de crecer.

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Somos una compañía que profesionaliza procesos decisorios clave desarrollando y fortaleciendo competencias en empresas que eligen el desafío de crecer.

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Visión

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Incrementamos con simpleza,
la capacidad de crear valor de las empresas.

\n

 

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Trabaja con nosotros

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Nosotros

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Valores

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INTEGRIDAD

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COMPROMISO

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BÚSQUEDA DE LA EXCELENCIA

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ALEGRÍA

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Misión

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Somos una compañía que profesionaliza procesos decisorios clave
desarrollando y fortaleciendo competencias
en empresas que eligen el desafío de crecer.

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Somos una compañía que profesionaliza procesos decisorios clave desarrollando y fortaleciendo competencias en empresas que eligen el desafío de crecer.

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Visión

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Incrementamos con simpleza,
la capacidad de crear valor de las empresas.

\n

 

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Trabaja con nosotros

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Decisiones Estratégicas

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¿Percibís que en tu empresa se repiten constantemente los mismos problemas?

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Simpleza para facilitar el proceso de decisión estratégica y transformar la empresa.

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Marco Estratégico

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Empresas que carecen de una visión y dirección estratégica clara, y que crecen de manera desorganizada o se expanden en distintas direcciones sin un control adecuado, desviándose de su enfoque y propósito original.

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 Objetivo del servicio

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Simplificar y facilitar el proceso de definición de marco y rumbo estratégico de la empresa, incrementando su capacidad de crear valor sostenible.

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 Resultado del proceso

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Visión, Misión, Valores y Lineamientos estratégicos de corto y largo plazo. 

\n

 

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Contáctenos

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Decisiones de Gobierno

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Empresas que carecen de un rumbo estratégico bien definido, con políticas y lineamientos claramente establecidos. Estas organizaciones presentan deficiencias significativas en sus procesos de toma de decisiones, tanto en la formulación como en la comunicación efectiva de las mismas.

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 Objetivo del servicio

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Simpleza facilita durante un año las reuniones de directorio desarrollando prácticas y herramientas de gestión efectivas.

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 Resultado del proceso

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Fortalecimiento y optimización de las estructuras y procesos de gobierno corporativo.
Implementación de prácticas formales de toma de decisiones.
Herramientas de gestión de equipos e indicadores que permitan mejorar la performance de la compañía.

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Estructura y Procesos

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Empresas que presentan falta de claridad en roles y responsabilidades de sus integrantes, desconexión entre áreas de trabajo, ineficiencias y duplicación de esfuerzos, toma de decisiones lentas y poco informadas.

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 Objetivo del servicio

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Ayuda a definir los organigramas y procesos necesarios para la ejecución de la estrategia Simpleza facilita sesiones de trabajo y análisis que permiten arribar al diseño de estructuras organizacionales eficientes y alineadas a los objetivos estratégicos de la empresa.

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 Resultado del proceso

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Rediseño y optimización del organigrama de la compañía
Definición de los roles y responsabilidades de los roles clave
El mapeo y redacción de los procesos críticos y su redefinición
La formalización de nuevo procesos detectados como faltantes
Elementos y dinámicas de controles cruzados para la gestión

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¿ Cómo lo Hacemos?

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MÉTODO DE TRABAJO SIMPLEZA

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\n

Etapa 1

\n

Diagnóstico:

\n

Entendimiento de la necesidad

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Etapa 2

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Diseño:

\n

Del plan de trabajo adecuado al cliente

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Etapa 3

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Implementación:

\n

Desarrollo y seguimiento del plan

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Etapa 4

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Entregable:

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Documentación de los resultados del proceso trabajado

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Decisiones Estratégicas

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¿Percibís que en tu empresa se repiten constantemente los mismos problemas?

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Simpleza para facilitar el proceso de decisión estratégica y transformar la empresa.

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Marco Estratégico

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Empresas que carecen de una visión y dirección estratégica clara, y que crecen de manera desorganizada o se expanden en distintas direcciones sin un control adecuado, desviándose de su enfoque y propósito original.

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 Objetivo del servicio

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Simplificar y facilitar el proceso de definición de marco y rumbo estratégico de la empresa, incrementando su capacidad de crear valor sostenible.

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 Resultado del proceso

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Visión, Misión, Valores y Lineamientos estratégicos de corto y largo plazo. 

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Contáctenos

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Decisiones de Gobierno

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Empresas que carecen de un rumbo estratégico bien definido, con políticas y lineamientos claramente establecidos. Estas organizaciones presentan deficiencias significativas en sus procesos de toma de decisiones, tanto en la formulación como en la comunicación efectiva de las mismas.

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 Objetivo del servicio

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Simpleza facilita durante un año las reuniones de directorio desarrollando prácticas y herramientas de gestión efectivas.

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 Resultado del proceso

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Fortalecimiento y optimización de las estructuras y procesos de gobierno corporativo.
Implementación de prácticas formales de toma de decisiones.
Herramientas de gestión de equipos e indicadores que permitan mejorar la performance de la compañía.

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Estructura y Procesos

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Empresas que presentan falta de claridad en roles y responsabilidades de sus integrantes, desconexión entre áreas de trabajo, ineficiencias y duplicación de esfuerzos, toma de decisiones lentas y poco informadas.

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 Objetivo del servicio

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Ayuda a definir los organigramas y procesos necesarios para la ejecución de la estrategia Simpleza facilita sesiones de trabajo y análisis que permiten arribar al diseño de estructuras organizacionales eficientes y alineadas a los objetivos estratégicos de la empresa.

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 Resultado del proceso

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Rediseño y optimización del organigrama de la compañía
Definición de los roles y responsabilidades de los roles clave
El mapeo y redacción de los procesos críticos y su redefinición
La formalización de nuevo procesos detectados como faltantes
Elementos y dinámicas de controles cruzados para la gestión

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¿ Cómo lo Hacemos?

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MÉTODO DE TRABAJO SIMPLEZA

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\n

Etapa 1

\n

Diagnóstico:

\n

Entendimiento de la necesidad

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\n

Etapa 2

\n

Diseño:

\n

Del plan de trabajo adecuado al cliente

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\n

Etapa 3

\n

Implementación:

\n

Desarrollo y seguimiento del plan

\n

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\n

Etapa 4

\n

Entregable:

\n

Documentación de los resultados del proceso trabajado

\n

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Directorios Colaborativos

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¿Te gustaría contar con más puntos de vista para tomar mejores decisiones en tu empresa y no sentirte solo en el proceso?

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Simpleza para enriquecer el intercambio de ideas y
experiencias a través de grupos de lideres empresariales.

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Capitaliza el intercambio con otras personas con similar experiencia y posición a la tuya que te permitirá intercambiar en un ámbito cuidado y confidencial

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Intercambio de métodos y técnicas para encontrar una forma de priorizar y organizarse a partir de la experiencia en otras empresas

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Amplía tu red relacionándose con responsables de empresas provenientes de otros rubros e industrias

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Potencia la competitividad de tu empresa a través de un espacio de intercambio estratégico con tu grupo junto a pares y con la guía de un equipo facilitador

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¿Cómo Funciona?

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Grupos

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Se conforman grupos de entre 6 y 8 empresas

\n

 

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Participantes

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Lo integran los responsables de las decisiones estratégicas

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Modalidad

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Reunión virtual de una hora de duración, una vez por semana

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Dinámica

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Se presenta un caso real o temática de interés y se intercambia colaborativamente

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Contáctanos

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Directorios Colaborativos

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¿Te gustaría contar con más puntos de vista para tomar mejores decisiones en tu empresa y no sentirte solo en el proceso?

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Simpleza para enriquecer el intercambio de ideas y
experiencias a través de grupos de lideres empresariales.

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Capitaliza el intercambio con otras personas con similar experiencia y posición a la tuya que te permitirá intercambiar en un ámbito cuidado y confidencial

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Intercambio de métodos y técnicas para encontrar una forma de priorizar y organizarse a partir de la experiencia en otras empresas

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Amplía tu red relacionándose con responsables de empresas provenientes de otros rubros e industrias

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Potencia la competitividad de tu empresa a través de un espacio de intercambio estratégico con tu grupo junto a pares y con la guía de un equipo facilitador

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¿Cómo Funciona?

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Grupos

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Se conforman grupos de entre 6 y 8 empresas

\n

 

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Participantes

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Lo integran los responsables de las decisiones estratégicas

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Modalidad

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Reunión virtual de una hora de duración, una vez por semana

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Dinámica

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Se presenta un caso real o temática de interés y se intercambia colaborativamente

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Contáctanos

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Inteligencia de Negocio

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¿Los procesos decisorios clave en tu empresa son complejos porque dependen de innumerables datos, variables y equipos?

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Simpleza en la transformación, optimización y automatización de datos en información relevante para la toma de decisiones.

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Modelización de Negocios

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Identificar las variables y comprender su relación para la construcción de modelos matemáticos

\n

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Automatizar para reducir el tiempo de ejecución y eficientizar procesos

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Interpretar los resultados del negocio y los procesos

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Pronosticar y Proyectar el impacto y resultados en base a escenarios diferentes

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Cuantificar el riesgo y la incertidumbre a partir de simulaciones

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Algunos procesos pueden pasar directamente de la comprensión de las variables a su visualización

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Contacténos

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Inteligencia de Negocio

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¿Los procesos decisorios clave en tu empresa son complejos porque dependen de innumerables datos, variables y equipos?

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Simpleza en la transformación, optimización y automatización de datos en información relevante para la toma de decisiones.

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Modelización de Negocios

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Identificar las variables y comprender su relación para la construcción de modelos matemáticos

\n

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Automatizar para reducir el tiempo de ejecución y eficientizar procesos

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Interpretar los resultados del negocio y los procesos

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Pronosticar y Proyectar el impacto y resultados en base a escenarios diferentes

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Cuantificar el riesgo y la incertidumbre a partir de simulaciones

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Algunos procesos pueden pasar directamente de la comprensión de las variables a su visualización

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Contacténos

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Noticias

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[/et_pb_slide][et_pb_slide heading="¿Te sentís sólo en el proceso de toma de decisión de tu empresa?" button_text="Ver Más" button_link="https://simpleza.com.ar/directorios-colaborativos/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/slider2.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/slider-gasolina-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on"]
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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

\n

En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

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Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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custom_padding="0px|37px|0px|66px|false|false" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="2_5" _builder_version="4.24.2" _module_preset="default" custom_padding="||||false|false" global_colors_info="{}"][et_pb_text _builder_version="4.24.3" _module_preset="default" header_2_font="Poppins|600|||||||" header_2_text_align="left" header_2_text_color="#FFFFFF" header_2_font_size="28px" custom_margin="30px||0px||false|false" custom_padding="||0px||false|false" custom_padding_tablet="||||false|false" custom_padding_phone="||||false|false" custom_padding_last_edited="on|desktop" header_2_text_align_tablet="center" header_2_text_align_phone="center" header_2_text_align_last_edited="on|desktop" header_2_font_size_tablet="28px" header_2_font_size_phone="22px" header_2_font_size_last_edited="on|phone" global_colors_info="{}"]

Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

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En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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Es una experiencia intensa que no permite atajos ni excusas en busca del crecimiento y la profesionalización de la firma. Es como tener un directorio ad hoc que facilita el debate, el sentido crítico, la mirada diversa y siempre apunta hacia la organización institucional de la empresa. ¿La mejor noticia? Cada año se vuelve más creativa, profunda y enriquecedora la dinámica de este grupo, conducido por líderes muy tenaces. Quiero destacar, especialmente, el trabajo superador de Ignacio Carnevale, Daniel Almazan Sendino y Eliana Di Beco. ¡Siempre gracias!". Dolores Vidal, socia de MACSA.', '', '', 'publish', 'closed', 'closed', '', '106', '', '', '2024-09-11 17:07:36', '2024-09-11 17:07:36', '', 0, 'https://simpleza.com.ar/?post_type=dipl-testimonial&p=106', 0, 'dipl-testimonial', '', 0), (107, 1, '2024-09-11 17:07:27', '2024-09-11 17:07:27', '', 'fotos-empresa-testimonios-1-300x300', '', 'inherit', 'open', 'closed', '', 'fotos-empresa-testimonios-1-300x300', '', '', '2024-09-11 17:07:27', '2024-09-11 17:07:27', '', 106, 'https://simpleza.com.ar/wp-content/uploads/2024/09/fotos-empresa-testimonios-1-300x300-1.jpg', 0, 'attachment', 'image/jpeg', 0), (108, 1, '2024-09-11 17:09:28', '2024-09-11 17:09:28', 'Simpleza, con su equipo altamente competente, se convirtió en un eslabón clave para la diferenciación de nuestra empresa. 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[/et_pb_slide][et_pb_slide heading="¿Te sentís sólo en el proceso de toma de decisión de tu empresa?" button_text="Ver Más" button_link="https://simpleza.com.ar/directorios-colaborativos/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/slider2.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/slider-gasolina-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on"]
[/et_pb_slide][et_pb_slide heading="¿Tenés que tomar decisiones y no contás con la información necesaria en tiempo y forma?" button_text="Ver Más" button_link="https://simpleza.com.ar/inteligencia-de-negocio/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/cow.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/vacas-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on"]
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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

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En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

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Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

\n

En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

\n

En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

\n

Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

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En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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Nosotros

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Valores

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INTEGRIDAD

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COMPROMISO

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BÚSQUEDA DE LA EXCELENCIA

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ALEGRÍA

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Misión

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Somos una compañía que profesionaliza procesos decisorios clave
desarrollando y fortaleciendo competencias
en empresas que eligen el desafío de crecer.

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Somos una compañía que profesionaliza procesos decisorios clave desarrollando y fortaleciendo competencias en empresas que eligen el desafío de crecer.

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Visión

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Incrementamos con simpleza,
la capacidad de crear valor de las empresas.

\n

 

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Trabaja con nosotros

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custom_padding="8px||0px|||" global_colors_info="{}"][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" custom_padding="0px||0px||false|false" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22background_color%22%93}"][et_pb_row column_structure="3_5,1_5,1_5" use_custom_gutter="on" gutter_width="1" _builder_version="4.24.3" _module_preset="default" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_column type="3_5" _builder_version="4.24.3" _module_preset="default" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_image src="https://simpleza.com.ar/wp-content/uploads/2024/09/totem.png" title_text="totem" disabled_on="off|off|on" _builder_version="4.24.2" _module_preset="default" width="37%" max_width="35%" module_alignment="right" custom_margin="-45px||0px||false|false" custom_padding="0px||5px||false|false" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_5" _builder_version="4.24.3" _module_preset="default" custom_padding="0px||0px||false|false" global_colors_info="{}"][/et_pb_column][et_pb_column type="1_5" _builder_version="4.24.3" _module_preset="default" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_image src="https://simpleza.com.ar/wp-content/uploads/2024/09/Estilo-titulo-1.png" title_text="Estilo-titulo-1" disabled_on="on|on|off" _builder_version="4.24.2" _module_preset="default" width="71%" custom_margin="-55px||0px||false|false" custom_padding="0px||5px||false|false" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.24.3" _module_preset="default" custom_margin_tablet="" custom_margin_phone="||||false|false" custom_margin_last_edited="on|phone" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.3" _module_preset="default" custom_padding_tablet="" 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Decisiones Estratégicas

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¿Percibís que en tu empresa se repiten constantemente los mismos problemas?

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Simpleza para facilitar el proceso de decisión estratégica y transformar la empresa.

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Marco Estratégico

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Empresas que carecen de una visión y dirección estratégica clara, y que crecen de manera desorganizada o se expanden en distintas direcciones sin un control adecuado, desviándose de su enfoque y propósito original.

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 Objetivo del servicio

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Simplificar y facilitar el proceso de definición de marco y rumbo estratégico de la empresa, incrementando su capacidad de crear valor sostenible.

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 Resultado del proceso

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Visión, Misión, Valores y Lineamientos estratégicos de corto y largo plazo. 

\n

 

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Contáctenos

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Decisiones de Gobierno

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Empresas que carecen de un rumbo estratégico bien definido, con políticas y lineamientos claramente establecidos. Estas organizaciones presentan deficiencias significativas en sus procesos de toma de decisiones, tanto en la formulación como en la comunicación efectiva de las mismas.

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 Objetivo del servicio

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Simpleza facilita durante un año las reuniones de directorio desarrollando prácticas y herramientas de gestión efectivas.

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 Resultado del proceso

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Fortalecimiento y optimización de las estructuras y procesos de gobierno corporativo.
Implementación de prácticas formales de toma de decisiones.
Herramientas de gestión de equipos e indicadores que permitan mejorar la performance de la compañía.

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Estructura y Procesos

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Empresas que presentan falta de claridad en roles y responsabilidades de sus integrantes, desconexión entre áreas de trabajo, ineficiencias y duplicación de esfuerzos, toma de decisiones lentas y poco informadas.

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 Objetivo del servicio

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Ayuda a definir los organigramas y procesos necesarios para la ejecución de la estrategia Simpleza facilita sesiones de trabajo y análisis que permiten arribar al diseño de estructuras organizacionales eficientes y alineadas a los objetivos estratégicos de la empresa.

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 Resultado del proceso

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Rediseño y optimización del organigrama de la compañía
Definición de los roles y responsabilidades de los roles clave
El mapeo y redacción de los procesos críticos y su redefinición
La formalización de nuevo procesos detectados como faltantes
Elementos y dinámicas de controles cruzados para la gestión

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¿ Cómo lo Hacemos?

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MÉTODO DE TRABAJO SIMPLEZA

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\n

Etapa 1

\n

Diagnóstico:

\n

Entendimiento de la necesidad

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\n

Etapa 2

\n

Diseño:

\n

Del plan de trabajo adecuado al cliente

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\n

Etapa 3

\n

Implementación:

\n

Desarrollo y seguimiento del plan

\n

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\n

Etapa 4

\n

Entregable:

\n

Documentación de los resultados del proceso trabajado

\n

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Directorios Colaborativos

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¿Te gustaría contar con más puntos de vista para tomar mejores decisiones en tu empresa y no sentirte solo en el proceso?

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Simpleza para enriquecer el intercambio de ideas y
experiencias a través de grupos de lideres empresariales.

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Capitaliza el intercambio con otras personas con similar experiencia y posición a la tuya que te permitirá intercambiar en un ámbito cuidado y confidencial

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Intercambio de métodos y técnicas para encontrar una forma de priorizar y organizarse a partir de la experiencia en otras empresas

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Amplía tu red relacionándose con responsables de empresas provenientes de otros rubros e industrias

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Potencia la competitividad de tu empresa a través de un espacio de intercambio estratégico con tu grupo junto a pares y con la guía de un equipo facilitador

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¿Cómo Funciona?

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Grupos

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Se conforman grupos de entre 6 y 8 empresas

\n

 

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Participantes

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Lo integran los responsables de las decisiones estratégicas

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Modalidad

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Reunión virtual de una hora de duración, una vez por semana

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Dinámica

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Se presenta un caso real o temática de interés y se intercambia colaborativamente

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Contáctanos

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Inteligencia de Negocio

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¿Los procesos decisorios clave en tu empresa son complejos porque dependen de innumerables datos, variables y equipos?

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Simpleza en la transformación, optimización y automatización de datos en información relevante para la toma de decisiones.

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Modelización de Negocios

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Identificar las variables y comprender su relación para la construcción de modelos matemáticos

\n

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Automatizar para reducir el tiempo de ejecución y eficientizar procesos

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Interpretar los resultados del negocio y los procesos

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Pronosticar y Proyectar el impacto y resultados en base a escenarios diferentes

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Cuantificar el riesgo y la incertidumbre a partir de simulaciones

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Algunos procesos pueden pasar directamente de la comprensión de las variables a su visualización

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Contacténos

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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HOME

\n

ABOUT US

\n

SERVICES

\n

NEWS

\n

CONTACT US

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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[/et_pb_slide][et_pb_slide heading="¿Tenés que tomar decisiones y no contás con la información necesaria en tiempo y forma?" button_text="Ver Más" button_link="https://simpleza.com.ar/inteligencia-de-negocio/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/cow.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/vacas-movil.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on"]
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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

\n

En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

\n

Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

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En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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INICIO

\n

NOSOTROS

\n

SERVICIOS

\n

NOTICIAS

\n

CONTACTO

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Síguenos en:

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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Propósito de Empresa

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Incrementamos la capacidad de crear valor de las empresas
a partir de mejorar sus decisiones estratégicas y de negocio,
reduciendo la incertidumbre y profesionalizando la gestión.

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Decisiones Estratégicas

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Es una propuesta para empresas que quieren crecer, pero se enfrentan a desafíos complejos que requieren una perspectiva externa, experiencia y conocimientos especializados para tomar decisiones informadas y desarrollar planes efectivos.

\n

En Simpleza facilitamos los procesos de toma de decisiones empresariales a partir del desarrollo de información precisa y la adopción de metodologías y hábitos que permitan la creación de valor.

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Nuestros Clientes

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Directorio Colaborativo

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Es un ámbito facilitado por Simpleza, donde los directores mejoran su capacidad de decisión a partir de compartir con pares objetivos, ambiciones, prácticas y estrategias, fortaleciendo sus competencias como empresario.

\n

Se trata de una dinámica en la que se trabaja sobre casos reales de las empresas miembro y se facilita la implementación de estrategias.

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Nuestros Números

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Inteligencia de Negocio

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Ser competitivo hoy exige velocidad y asertividad para tomar decisiones y ejecutar acciones. Entender las variables de negocio, actualizarlas, pronosticar resultados, cuantificar riesgos e interpretar correctamente los indicadores son claves en este proceso.

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En Simpleza desarrollamos soluciones de visualización a través de tableros, modelización de las variables del negocio, optimización de procesos, análisis probabilísticos y de riesgo, modelos predictivos, a medida del cliente para hacer más eficientes sus procesos de decisión.

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Contáctenos

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Nuestros clientes opinan

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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HOME

\n

ABOUT US

\n

SERVICES

\n

NEWS

\n

CONTACT US

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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INICIO

\n

NOSOTROS

\n

SERVICIOS

\n

NOTICIAS

\n

CONTACTO

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Síguenos en:

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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INICIO

\n

NOSOTROS

\n

SERVICIOS

\n

NOTICIAS

\n

CONTACTO

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Síguenos en:

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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Noticias

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[/et_pb_slide][et_pb_slide heading="Do you feel alone in the decision-making process of your company?" button_text="Explore More" button_link="https://simpleza.com.ar/en/collaborative-board/" _builder_version="4.27.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/slider2.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" hover_enabled="0" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/slider-gasolina-movil-1.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22,%22button_border_color%22%93}" sticky_transition="on" sticky_enabled="0"]
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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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Through their expertise in Big Data management, they provide us with the necessary strategic analysis tools for this constantly changing world."', '', '', 'publish', 'closed', 'closed', '', '552', '', '', '2024-04-03 18:57:25', '2024-04-03 18:57:25', '', 0, 'https://simpleza.com.ar/?post_type=dipl-testimonial&p=552', 0, 'dipl-testimonial', '', 0), (235, 2, '2024-03-15 13:52:45', '2024-03-15 13:52:45', '', '2', '', 'inherit', 'open', 'closed', '', '2-2', '', '', '2024-03-15 13:52:45', '2024-03-15 13:52:45', '', 234, 'https://simpleza.com.ar/wp-content/uploads/2024/03/2-2.jpg', 0, 'attachment', 'image/jpeg', 0), (236, 2, '2024-04-03 18:56:09', '2024-04-03 18:56:09', '"MACSA has been participating in a Strategic Thinking Group (GPE) for three years now, through three of its partners, which has been (and continues to be) immensely helpful during a transformative period for the family business. 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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

\n

At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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global_colors_info="{}"][et_pb_slide heading="Does your company always face the same problems?" button_text="Explore More" button_link="https://simpleza.com.ar/en/strategic-decisions/" _builder_version="4.25.0" _module_preset="default" header_font="Poppins|700|||||||" header_text_align="left" header_font_size="25px" header_letter_spacing="0px" body_font="Poppins||||||||" body_text_align="left" body_font_size="8px" background_image="https://simpleza.com.ar/wp-content/uploads/2024/09/banner-one.jpg" background_enable_image="on" custom_button="on" button_border_color="gcid-49686854-ebc6-485c-95d2-06e14acb28cb" button_font="Poppins||||||||" button_alignment="left" text_orientation="center" background_last_edited="on|phone" background_image_phone="https://simpleza.com.ar/wp-content/uploads/2024/09/Petroleo-casa-movil-1.jpg" background_enable_image_phone="on" global_colors_info="{%22gcid-49686854-ebc6-485c-95d2-06e14acb28cb%22:%91%22button_border_color%22%93}" sticky_transition="on"]
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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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About Us

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INTEGRITY

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COMMITMENT

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PURSUIT OF EXCELLENCE

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JOY

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 Mission

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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Vision

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Enhance, with simplicity, the ability of companies to create value.

\n

 

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Work with Us

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About Us

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Values

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INTEGRITY

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COMMITMENT

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PURSUIT OF EXCELLENCE

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JOY

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 Mission

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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Vision

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Enhance, with simplicity, the ability of companies to create value.

\n

 

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Work with Us

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About Us

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Values

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INTEGRITY

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COMMITMENT

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PURSUIT OF EXCELLENCE

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JOY

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 Mission

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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Vision

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Enhance, with simplicity, the ability of companies to create value.

\n

 

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Work with Us

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STRATEGIC DECISIONS

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Do you perceive that the same problems are constantly recurring in your company?

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Simpleza to facilitate the strategic decision-making process and transform the company.

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Strategic Framework

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Companies that lack a clear strategic vision and direction, and grow in a disorganized manner or expand in different directions without proper control, deviating from their original focus and purpose.

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 Objective of the service

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Simplify and facilitate the process of defining the company''s strategic framework and direction, increasing its capacity to create sustainable value.

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 Outcome of the process

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Vision, Mission, Values, and Short and Long-Term Strategic Guidelines.

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Contact Us

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Government Decisions

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Companies that lack a well-defined strategic direction, with policies and guidelines clearly established. These organizations exhibit significant deficiencies in their decision-making processes, both in formulation and effective communication of them.

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 Objective of the service

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Simpleza facilitates board meetings for a year by developing effective management practices and tools.

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 Outcome of the process

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Strengthening and optimizing corporate governance structures and processes.
Implementation of formal decision-making practices.
Team management tools and indicators to improve company performance.

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Processes and Structure

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Companies that exhibit a lack of clarity in roles and responsibilities of their members, disconnection between work areas, inefficiencies, duplication of efforts, and slow and uninformed decision-making.

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 Objective of the service

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Aids in defining the necessary organizational charts and processes for strategy execution. Simpleza facilitates work sessions and analysis that lead to the design of efficient organizational structures aligned with the company''s strategic objectives.

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 Outcome of the process

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Redesign and optimization of the company''s organizational chart.
Definition of roles and responsibilities of key positions.
Mapping, drafting, and redefining critical
Formalizing newly identified missing processes
Establishing elements and dynamics of cross-control for management.

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How do we do it?

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SIMPLEZA WORK METHOD

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Stage 1

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Assessment:

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Understanding of the need

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Stage 2

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Planning:

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Desingning the work plan suitable for the client

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theme_builder_area="post_content"]

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Stage 3

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Implementation:

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Development and monitoring of the plan

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\n

Stage 4

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Deliverable:

\n

Documentation of the results of the work process

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STRATEGIC DECISIONS

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Do you perceive that the same problems are constantly recurring in your company?

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Simpleza to facilitate the strategic decision-making process and transform the company.

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Strategic Framework

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Companies that lack a clear strategic vision and direction, and grow in a disorganized manner or expand in different directions without proper control, deviating from their original focus and purpose.

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 Objective of the service

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Simplify and facilitate the process of defining the company''s strategic framework and direction, increasing its capacity to create sustainable value.

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 Outcome of the process

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Vision, Mission, Values, and Short and Long-Term Strategic Guidelines.

\n

 

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Contact Us

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Government Decisions

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Companies that lack a well-defined strategic direction, with policies and guidelines clearly established. These organizations exhibit significant deficiencies in their decision-making processes, both in formulation and effective communication of them.

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 Objective of the service

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Simpleza facilitates board meetings for a year by developing effective management practices and tools.

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 Outcome of the process

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Strengthening and optimizing corporate governance structures and processes.
Implementation of formal decision-making practices.
Team management tools and indicators to improve company performance.

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Processes and Structure

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Companies that exhibit a lack of clarity in roles and responsibilities of their members, disconnection between work areas, inefficiencies, duplication of efforts, and slow and uninformed decision-making.

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 Objective of the service

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Aids in defining the necessary organizational charts and processes for strategy execution. Simpleza facilitates work sessions and analysis that lead to the design of efficient organizational structures aligned with the company''s strategic objectives.

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 Outcome of the process

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Redesign and optimization of the company''s organizational chart.
Definition of roles and responsibilities of key positions.
Mapping, drafting, and redefining critical
Formalizing newly identified missing processes
Establishing elements and dynamics of cross-control for management.

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How do we do it?

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SIMPLEZA WORK METHOD

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Stage 1

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Assessment:

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Understanding of the need

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Stage 2

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Planning:

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Desingning the work plan suitable for the client

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theme_builder_area="post_content"]

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Stage 3

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Implementation:

\n

Development and monitoring of the plan

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\n

Stage 4

\n

Deliverable:

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Documentation of the results of the work process

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Nosotros

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Valores

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INTEGRIDAD

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COMPROMISO

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BÚSQUEDA DE LA EXCELENCIA

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ALEGRÍA

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Misión

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Somos una compañía que profesionaliza procesos decisorios clave
desarrollando y fortaleciendo competencias
en empresas que eligen el desafío de crecer.

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Somos una compañía que profesionaliza procesos decisorios clave desarrollando y fortaleciendo competencias en empresas que eligen el desafío de crecer.

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Visión

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Incrementamos con simpleza,
la capacidad de crear valor de las empresas.

\n

 

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Trabaja con nosotros

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COLLABORATIVE BOARD

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Would you like to have more perspectives to make better decisions in your company and not feel alone in the process?

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Simpleza to organize groups of business leaders who enrich each other through the exchange of ideas and experiences.

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Capitalize on the exchange with other individuals with similar experience and position to yours, which will allow you to interact in a careful and confidential environment

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Exchange of methods and techniques to find a way to prioritize and organize based on the experience in other companies

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Expand your network by connecting with executives from companies in other sectors and industries

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Enhance your company''s competitiveness through a strategic exchange space with your group alongside peers and with the guidance of a facilitating team

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How does it work?

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Groups

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Groups are formed with between 6 and 8 companies

\n

 

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Participants

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It is composed of owners, CEOs, and managers responsible for strategic decisions

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Modality

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Virtual meeting lasting one hour, once a week

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Dynamics

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A real case or topic of interest is presented and collaboratively exchanged

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Contact Us

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COLLABORATIVE BOARD

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Would you like to have more perspectives to make better decisions in your company and not feel alone in the process?

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Simpleza to organize groups of business leaders who enrich each other through the exchange of ideas and experiences.

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Capitalize on the exchange with other individuals with similar experience and position to yours, which will allow you to interact in a careful and confidential environment

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Exchange of methods and techniques to find a way to prioritize and organize based on the experience in other companies

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Expand your network by connecting with executives from companies in other sectors and industries

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Enhance your company''s competitiveness through a strategic exchange space with your group alongside peers and with the guidance of a facilitating team

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How does it work?

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Groups

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Groups are formed with between 6 and 8 companies

\n

 

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Participants

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It is composed of owners, CEOs, and managers responsible for strategic decisions

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Modality

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Virtual meeting lasting one hour, once a week

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Dynamics

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A real case or topic of interest is presented and collaboratively exchanged

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Contact Us

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BUSINESS INTELLIGENCE

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Do key decision-making processes in your company become complex because they depend on countless data, variables, and teams?

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Simpleza in the transformation, optimization, and automation of your data into relevant information for decision-making.

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Business Modeling

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Identifying variables and understanding their relationship for the construction of mathematical models.

\n

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Automating to reduce execution time and streamline processes.

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Interpretating business and process results.

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Forecasting and projecting the impact and outcomes based on different scenarios.

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Quantifying risk and uncertainty through simulations.

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Some processes may directly move from understanding variables to their visualization.

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Contact Us

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BUSINESS INTELLIGENCE

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Do key decision-making processes in your company become complex because they depend on countless data, variables, and teams?

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Simpleza in the transformation, optimization, and automation of your data into relevant information for decision-making.

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Business Modeling

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Identifying variables and understanding their relationship for the construction of mathematical models.

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Automating to reduce execution time and streamline processes.

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Interpretating business and process results.

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Forecasting and projecting the impact and outcomes based on different scenarios.

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Quantifying risk and uncertainty through simulations.

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Some processes may directly move from understanding variables to their visualization.

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Contact Us

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Contact Us

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About Us

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Values

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INTEGRITY

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COMMITMENT

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PURSUIT OF EXCELLENCE

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JOY

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 Mission

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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Vision

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Enhance, with simplicity, the ability of companies to create value.

\n

 

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Work with Us

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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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Company Purpose

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We increase companies'' ability to create value
by improving their strategic and business decisions,
reducing uncertainty, and professionalizing management practices.

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Strategy Decisions

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It is a proposal for companies that want to grow but face complex challenges requiring an external perspective, experience, and specialized knowledge to make informed decisions and develop effective plans.

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At Simpleza, we facilitate business decision-making processes by developing precise information and adopting methodologies and habits that enable value creation.

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Our Clients

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Collaborative Board

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It is a space facilitated by Simpleza, where directors improve their decision-making capacity by sharing objectives, ambitions, practices, and strategies with their peers, strengthening their entrepreneurial competencies.

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It is a dynamic in which real cases of member companies are worked on, facilitating the implementation of strategies.

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Our Numbers

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Business Intelligence

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Being competitive today demands speed and accuracy in decision-making and action execution. Understanding business variables, updating them, forecasting results, quantifying risks, and interpreting indicators correctly are key in this process.

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At Simpleza, we develop visualization solutions through dashboards, business variable modeling, process optimization, probabilistic and risk analysis, predictive models tailored to the client to make their decision-making processes more efficient.

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Contact Us

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Our clients'' opinions

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HOME

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ABOUT US

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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HOME

\n

ABOUT US

\n

SERVICES

\n

NEWS

\n

CONTACT US

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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INICIO

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NOSOTROS

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SERVICIOS

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NOTICIAS

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CONTACTO

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Síguenos en:

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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News

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Follow us:

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Web page Marketing One Touch / Designed by Bryan Protto / 2024

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Contact Us

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INICIO

\n

NOSOTROS

\n

SERVICIOS

\n

NOTICIAS

\n

CONTACTO

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Síguenos en:

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Página Web Marketing One Touch / Diseñado por Bryan Protto / 2024

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Nosotros

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Valores

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INTEGRIDAD

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COMPROMISO

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BÚSQUEDA DE LA EXCELENCIA

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ALEGRÍA

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Misión

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Somos una compañía que profesionaliza procesos decisorios clave
desarrollando y fortaleciendo competencias
en empresas que eligen el desafío de crecer.

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Somos una compañía que profesionaliza procesos decisorios clave desarrollando y fortaleciendo competencias en empresas que eligen el desafío de crecer.

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Visión

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Incrementamos con simpleza,
la capacidad de crear valor de las empresas.

\n

 

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Trabaja con nosotros

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About Us

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INTEGRITY

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COMMITMENT

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PURSUIT OF EXCELLENCE

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JOY

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 Mission

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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We are a company that professionalizes key decision-making processes by developing and strengthening competencies in businesses that choose the challenge of growth.

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Vision

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Enhance, with simplicity, the ability of companies to create value.

\n

 

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Work with Us

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'2024-04-04 15:55:04', '

Un empresario, de cualquier rubro o sector, tiene tres funciones específicas que las definiremos como: “La Rutina, La Coyuntura y La Estructura”

\r\n“La Rutina”, es hacer las cosas indispensables para tener resultados operativos en el corto plazo. Nuestro movimiento CREA ha colaborado mucho, con su metodología de trabajo, para profesionalizar y mejorar la rutina. Sembrar, proteger los cultivos, cosechar, implementar un plan sanitario, comprar y vender son algunos ejemplos de rutinas.  Si estas cosas no se hacen y se mejoran, no hay negocios y si no hay negocios en el mediano plazo no hay empresas. En este contexto, “Las Rutinas” contribuyen a la retribución del valor por el riesgo asumido en los negocios.\r\n\r\n“La Estructura”, es un conjunto de acciones que tienen como finalidad transformar la empresa en algún aspecto. Estas acciones, correctamente planificadas, son comúnmente conocidas como líneas estratégicas. Una empresa que implementa exitosamente líneas estratégicas será mas competitiva e incrementará su probabilidad de ser interesante y trascendente. Formalizar el gobierno empresario, definir políticas de dirección y gestión, formar e informar a la familia empresaria, entre otras, no son acciones que en el corto plazo generan más resultado operativo, pero si son acciones que tienen la posibilidad de transformar el futuro de una compañía. En este contexto, trabajar en “La Estructura” contribuye a incrementar la capacidad de crear valor.\r\n
\r\n
Finalmente llegamos a “La Coyuntura”, un grupo de factores que en determinadas situaciones consumen gran parte del tiempo de un empresario y como consecuencia, generalmente, se postergan en primer lugar las acciones estructurales y en segundo lugar las rutinas. Si un empresario no es capaz de gestionar la coyuntura, no solo no hará bien lo indispensable, sino que tampoco generará trasformaciones estructurales en su empresa.
\r\n
\r\nEl resultado operativo o la retribución de valor por realizar un negocio será consecuencia de la capacidad de una empresa de implementar eficientemente las rutinas y de gestionar correctamente la coyuntura. La creación de valor y la trascendencia de una empresa dependerá de la capacidad de un empresario y/o su equipo de dirección para implementar líneas estratégicas y también para gestionar coyunturas aprovechando oportunidades y mitigando amenazas.\r\n

Hace algunos años que en el movimiento CREA nos pusimos como desafío convertir a productores agropecuarios en empresarios. Un productor agropecuario es simplemente un buen implementador de rutinas, pero esto no alcanza como explicamos anteriormente. Un empresario, además de implementar eficientemente rutinas, gestiona la coyuntura y por sobre todo trabaja en la estructura.

\r\nPara que un empresario pueda trabajar en estas tres funciones antes mencionadas, es necesario lograr que la empresa alcance una mínima escala. Si las empresas por divisiones patrimoniales pierden escala, la primera consecuencia será no trabajar en aspectos estructurales y la segunda será no poder implementar eficientemente rutinas. Si esto ultimo ocurre, de productores pasaríamos a campesinos, donde la implementación de rutinas obsoletas solo permite la subsistencia familiar.\r\n\r\nEs momento de ir por más, ya no basta con pasar de productores a empresarios, el nuevo desafío es que las empresas sean interesantes y trasciendan a los empresarios. Es momento de cambiar la pregunta; ¿Qué es lo mejor para el empresario? por ¿Qué es lo mejor para la empresa?\r\n\r\nPor: Alberto Galdeano.– Socio director de Simpleza SA. www.simplezasa.com – Líder del área empresa de CREA.', '¿Empresa, Empresario, Productores o Campesinos?', '', 'publish', 'open', 'open', '', 'empresa-empresario-productores-o-campesinos', '', '', '2024-09-12 15:58:24', '2024-09-12 15:58:24', '', 0, 'https://simpleza.com.ar/?p=421', 0, 'post', '', 0), (422, 1, '2024-09-12 15:54:53', '2024-09-12 15:54:53', '', 'Empresa campesinos y productores', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_095453857', '', '', '2024-09-12 16:01:28', '2024-09-12 16:01:28', '', 421, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_095453857.png', 0, 'attachment', 'image/png', 0), (423, 1, '2024-09-12 15:55:04', '2024-09-12 15:55:04', '

Un empresario, de cualquier rubro o sector, tiene tres funciones específicas que las definiremos como: “La Rutina, La Coyuntura y La Estructura”

\r\n“La Rutina”, es hacer las cosas indispensables para tener resultados operativos en el corto plazo. Nuestro movimiento CREA ha colaborado mucho, con su metodología de trabajo, para profesionalizar y mejorar la rutina. Sembrar, proteger los cultivos, cosechar, implementar un plan sanitario, comprar y vender son algunos ejemplos de rutinas.  Si estas cosas no se hacen y se mejoran, no hay negocios y si no hay negocios en el mediano plazo no hay empresas. En este contexto, “Las Rutinas” contribuyen a la retribución del valor por el riesgo asumido en los negocios.\r\n\r\n“La Estructura”, es un conjunto de acciones que tienen como finalidad transformar la empresa en algún aspecto. Estas acciones, correctamente planificadas, son comúnmente conocidas como líneas estratégicas. Una empresa que implementa exitosamente líneas estratégicas será mas competitiva e incrementará su probabilidad de ser interesante y trascendente. Formalizar el gobierno empresario, definir políticas de dirección y gestión, formar e informar a la familia empresaria, entre otras, no son acciones que en el corto plazo generan más resultado operativo, pero si son acciones que tienen la posibilidad de transformar el futuro de una compañía. En este contexto, trabajar en “La Estructura” contribuye a incrementar la capacidad de crear valor.\r\n
\r\n
Finalmente llegamos a “La Coyuntura”, un grupo de factores que en determinadas situaciones consumen gran parte del tiempo de un empresario y como consecuencia, generalmente, se postergan en primer lugar las acciones estructurales y en segundo lugar las rutinas. Si un empresario no es capaz de gestionar la coyuntura, no solo no hará bien lo indispensable, sino que tampoco generará trasformaciones estructurales en su empresa.
\r\n
\r\nEl resultado operativo o la retribución de valor por realizar un negocio será consecuencia de la capacidad de una empresa de implementar eficientemente las rutinas y de gestionar correctamente la coyuntura. La creación de valor y la trascendencia de una empresa dependerá de la capacidad de un empresario y/o su equipo de dirección para implementar líneas estratégicas y también para gestionar coyunturas aprovechando oportunidades y mitigando amenazas.\r\n

Hace algunos años que en el movimiento CREA nos pusimos como desafío convertir a productores agropecuarios en empresarios. Un productor agropecuario es simplemente un buen implementador de rutinas, pero esto no alcanza como explicamos anteriormente. Un empresario, además de implementar eficientemente rutinas, gestiona la coyuntura y por sobre todo trabaja en la estructura.

\r\nPara que un empresario pueda trabajar en estas tres funciones antes mencionadas, es necesario lograr que la empresa alcance una mínima escala. Si las empresas por divisiones patrimoniales pierden escala, la primera consecuencia será no trabajar en aspectos estructurales y la segunda será no poder implementar eficientemente rutinas. Si esto ultimo ocurre, de productores pasaríamos a campesinos, donde la implementación de rutinas obsoletas solo permite la subsistencia familiar.\r\n\r\nEs momento de ir por más, ya no basta con pasar de productores a empresarios, el nuevo desafío es que las empresas sean interesantes y trasciendan a los empresarios. Es momento de cambiar la pregunta; ¿Qué es lo mejor para el empresario? por ¿Qué es lo mejor para la empresa?\r\n\r\nPor: Alberto Galdeano.– Socio director de Simpleza SA. www.simplezasa.com – Líder del área empresa de CREA.', '¿Empresa, Empresario, Productores o Campesinos?', '', 'inherit', 'closed', 'closed', '', '421-revision-v1', '', '', '2024-09-12 15:55:04', '2024-09-12 15:55:04', '', 421, 'https://simpleza.com.ar/?p=423', 0, 'revision', '', 0); INSERT INTO `yEdWz_posts` VALUES (424, 1, '2024-04-04 15:56:48', '2024-04-04 15:56:48', '

An entrepreneur, from any industry or sector, has three specific functions that we will define as: “The Routine, The Circumstance, and The Structure.”

\r\n“The Routine” involves doing the essential tasks to achieve short-term operational results. Our CREA movement has contributed significantly, with its work methodology, to professionalize and improve routines. Planting, protecting crops, harvesting, implementing a health plan, buying and selling are some examples of routines. If these tasks are not performed and improved, there are no businesses, and if there are no businesses in the medium term, there are no companies. In this context, “The Routines” contribute to the value return for the risk taken in business.\r\n\r\n“The Structure” comprises a set of actions aimed at transforming the company in some aspect. These actions, properly planned, are commonly known as strategic lines. A company that successfully implements strategic lines will be more competitive and increase its likelihood of being interesting and transcendent. Formalizing corporate governance, defining management policies, educating and informing the business family, among others, are actions that do not generate more operational results in the short term, but have the potential to transform a company’s future. In this context, working on “The Structure” contributes to increasing the ability to create value.\r\n\r\nFinally, we come to “The Circumstance,” a group of factors that in certain situations consume much of an entrepreneur’s time, and as a consequence, usually, structural actions are postponed first, followed by routines. If an entrepreneur is unable to manage the circumstance, not only will they not perform the essentials well, but they also won’t generate structural transformations in their company.\r\n\r\nOperational results or value return for conducting business will be a consequence of a company’s ability to efficiently implement routines and manage circumstances correctly. The creation of value and the transcendence of a company will depend on the ability of an entrepreneur and/or their management team to implement strategic lines and also to manage circumstances by seizing opportunities and mitigating threats.\r\n\r\nA few years ago, in the CREA movement, we set ourselves the challenge of turning agricultural producers into entrepreneurs. An agricultural producer is simply a good routine implementer, but as explained earlier, this is not enough. An entrepreneur, in addition to efficiently implementing routines, manages circumstances and, above all, works on the structure.\r\n\r\nFor an entrepreneur to be able to work on these three aforementioned functions, it is necessary to ensure that the company reaches a minimum scale. If companies lose scale due to patrimonial divisions, the first consequence will be not working on structural aspects, and the second will be the inability to efficiently implement routines. If the latter occurs, we would move from producers to farmers, where the implementation of obsolete routines only allows for family subsistence.\r\n\r\nIt’s time to go further; it’s no longer enough to move from producers to entrepreneurs; the new challenge is for companies to be interesting and transcend entrepreneurs. It’s time to change the question: “What’s best for the entrepreneur?” to “What’s best for the company?”\r\n\r\nBy: Alberto Galdeano – Managing Partner of Simpleza SA. www.simplezasa.com – Leader of the business area of CREA.', 'Company, Entrepreneur, Producers, or Farmers?', '', 'publish', 'open', 'open', '', 'company-entrepreneur-producers-or-farmers', '', '', '2024-09-12 15:59:07', '2024-09-12 15:59:07', '', 0, 'https://simpleza.com.ar/?p=424', 0, 'post', '', 0), (425, 1, '2024-09-12 15:56:48', '2024-09-12 15:56:48', '

An entrepreneur, from any industry or sector, has three specific functions that we will define as: “The Routine, The Circumstance, and The Structure.”

\r\n“The Routine” involves doing the essential tasks to achieve short-term operational results. Our CREA movement has contributed significantly, with its work methodology, to professionalize and improve routines. Planting, protecting crops, harvesting, implementing a health plan, buying and selling are some examples of routines. If these tasks are not performed and improved, there are no businesses, and if there are no businesses in the medium term, there are no companies. In this context, “The Routines” contribute to the value return for the risk taken in business.\r\n\r\n“The Structure” comprises a set of actions aimed at transforming the company in some aspect. These actions, properly planned, are commonly known as strategic lines. A company that successfully implements strategic lines will be more competitive and increase its likelihood of being interesting and transcendent. Formalizing corporate governance, defining management policies, educating and informing the business family, among others, are actions that do not generate more operational results in the short term, but have the potential to transform a company’s future. In this context, working on “The Structure” contributes to increasing the ability to create value.\r\n\r\nFinally, we come to “The Circumstance,” a group of factors that in certain situations consume much of an entrepreneur’s time, and as a consequence, usually, structural actions are postponed first, followed by routines. If an entrepreneur is unable to manage the circumstance, not only will they not perform the essentials well, but they also won’t generate structural transformations in their company.\r\n\r\nOperational results or value return for conducting business will be a consequence of a company’s ability to efficiently implement routines and manage circumstances correctly. The creation of value and the transcendence of a company will depend on the ability of an entrepreneur and/or their management team to implement strategic lines and also to manage circumstances by seizing opportunities and mitigating threats.\r\n\r\nA few years ago, in the CREA movement, we set ourselves the challenge of turning agricultural producers into entrepreneurs. An agricultural producer is simply a good routine implementer, but as explained earlier, this is not enough. An entrepreneur, in addition to efficiently implementing routines, manages circumstances and, above all, works on the structure.\r\n\r\nFor an entrepreneur to be able to work on these three aforementioned functions, it is necessary to ensure that the company reaches a minimum scale. If companies lose scale due to patrimonial divisions, the first consequence will be not working on structural aspects, and the second will be the inability to efficiently implement routines. If the latter occurs, we would move from producers to farmers, where the implementation of obsolete routines only allows for family subsistence.\r\n\r\nIt’s time to go further; it’s no longer enough to move from producers to entrepreneurs; the new challenge is for companies to be interesting and transcend entrepreneurs. It’s time to change the question: “What’s best for the entrepreneur?” to “What’s best for the company?”\r\n\r\nBy: Alberto Galdeano – Managing Partner of Simpleza SA. www.simplezasa.com – Leader of the business area of CREA.', 'Company, Entrepreneur, Producers, or Farmers?', '', 'inherit', 'closed', 'closed', '', '424-revision-v1', '', '', '2024-09-12 15:56:48', '2024-09-12 15:56:48', '', 424, 'https://simpleza.com.ar/?p=425', 0, 'revision', '', 0), (426, 1, '2024-04-04 16:02:53', '2024-04-04 16:02:53', '
\r\n

Desde el Movimiento CREA apuntan a un cambio de enfoque en el negocio agropecuario. Ya no se trata solo de producir más, sino de hacerlo bien.

\r\nLa forma de producir ha cambiado. Las empresas han cambiado. El contexto en el que deben moverse ha mudado su piel. Ahora no sólo se trata de producir más, se trata de hacerlo bien, con la gente adecuada y las formas que los mercados y la sociedad requieren.\r\n\r\n
\r\n
\r\n\r\nEn este contexto, la semana pasada el CREA presentó nuevas Normas de Gestión Empresarial que proponen un cambio en la cosmovisión de las empresas. “Durante mucho tiempo el Movimiento CREA puso el foco en medir procesos, negocios sin mirar la empresa en su conjunto como un sistema, pero los últimos años, a partir de un cambio estratégico, empezamos a pensarnos más como empresarios que como productores”, relató a Clarín Rural el responsable del área de Empresa en CREA, Alberto Galdeano.\r\n\r\n
\r\n
\r\n
\r\n\r\nEste foco hizo replantear las cosas que se miden. “Se siguen midiendo los negocios y los procesos, como lo viene haciendo el Movimiento a lo largo de casi 60 años, pero fundamentalmente, ahora el foco está puesto en medir la empresa en su conjunto”, resumió Galdeano.\r\n\r\nPara el desarrollo de esta herramienta de gestión, desde el área Empresas de CREA estudiaron cómo se miden las empresas en otros sectores de la economía. “Así, hoy, nuestro sistema permite comparar las empresas de agro con otra de cualquier sector de la economía”, remarcó Galdeano. Vale recordar que estas normas, si bien son obligación para las que están dentro del Movimiento, también pueden ser adoptadas por empresas que no pertenezcan. Sólo hay que entrar a la web de CREA y buscarla allí.\r\n\r\n“Nosotros consideramos que la sostenibilidad de las empresas hoy se basa en tres aspectos: lo económico, lo social y lo ambiental, esta norma sólo refleja lo económico, pero tenemos otra área de CREA que trabaja en el desarrollo de normas para medir aspectos ambientales y en algún momento se medirá lo social”, relató Galdeano.\r\n
\r\n

Problemas hoy

\r\n
\r\n
\r\n\r\nEstá claro que entre los problemas más relevantes hoy en cualquier empresa, agropecuaria o no, está la volatilidad de precios, el poder de compra deprimido y la falta de financiamiento.\r\n
\r\n\r\nConsultado por Clarín Rural sobre qué problemáticas trabajan, Galdeano destacó que los ocupa mucho lo que tiene que ver con el gobierno empresarial. “Tiene que ver con los ámbitos que gobiernan la empresa: la familia, la mayoría de nuestras empresas son familiares y estamos trabajando mucho en esto; los accionistas de la empresa; el directorio y la gerencia general”, contó. Y agregó: “Tiene que ver con el espacio en el cual se toman las decisiones más estratégicas y estructurales, no tanto las coyunturales, no las que tienen que ver con el negocio de un año para el otro sino en cómo se decide el largo plazo de una empresa agropecuaria”.\r\n\r\n
\r\n
\r\n\r\nSegún Galdeano, “las nuevas normas ayudan mucho a medir la problemática estructural que pueda tener una empresa agropecuaria y mejorar a partir de esto”. “Las anteriores normas de gestión medían más la coyuntura porque el foco era cuantificar el negocio, ahora se mide más la estructura”, resumió.\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n

Pymes familiares revalorizadas

\r\n
\r\n
\r\n\r\nOtro de los temas que aquejan a muchas de las empresas vinculadas a los agronegocios hoy es hacer una buena transición entre generaciones, padres e hijos. En esto también se trabaja desde el área Empresas de CREA.\r\n
\r\n\r\n“Casi todas nuestras empresas tienen bastante patrimonio y necesitan de un perfil administrador que viene de generaciones, pero también para que la empresa crezca y sea interesante para las próximas generaciones, se necesita darle lugar a los nuevos proyectos, y esos los llevan adelante los emprendedores”, explicó Galdeano. Y agregó: “Queremos empresas que sean interesantes para les nuevas generaciones, para que sientan que tienen su lugar y pueden entrar a jugar fuerte, porque queremos que en las empresas CREA haya continuidad, no división de patrimonio como ocurre muchas veces”.\r\n\r\n
\r\n
\r\n\r\nEse es el desafío, cambiar, acomodar las piezas, para que haya un cambio que permite seguir a flote.\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
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\r\n

Desde el Movimiento CREA apuntan a un cambio de enfoque en el negocio agropecuario. Ya no se trata solo de producir más, sino de hacerlo bien.

\r\nLa forma de producir ha cambiado. Las empresas han cambiado. El contexto en el que deben moverse ha mudado su piel. Ahora no sólo se trata de producir más, se trata de hacerlo bien, con la gente adecuada y las formas que los mercados y la sociedad requieren.\r\n\r\n
\r\n
\r\n\r\nEn este contexto, la semana pasada el CREA presentó nuevas Normas de Gestión Empresarial que proponen un cambio en la cosmovisión de las empresas. “Durante mucho tiempo el Movimiento CREA puso el foco en medir procesos, negocios sin mirar la empresa en su conjunto como un sistema, pero los últimos años, a partir de un cambio estratégico, empezamos a pensarnos más como empresarios que como productores”, relató a Clarín Rural el responsable del área de Empresa en CREA, Alberto Galdeano.\r\n\r\n
\r\n
\r\n
\r\n\r\nEste foco hizo replantear las cosas que se miden. “Se siguen midiendo los negocios y los procesos, como lo viene haciendo el Movimiento a lo largo de casi 60 años, pero fundamentalmente, ahora el foco está puesto en medir la empresa en su conjunto”, resumió Galdeano.\r\n\r\nPara el desarrollo de esta herramienta de gestión, desde el área Empresas de CREA estudiaron cómo se miden las empresas en otros sectores de la economía. “Así, hoy, nuestro sistema permite comparar las empresas de agro con otra de cualquier sector de la economía”, remarcó Galdeano. Vale recordar que estas normas, si bien son obligación para las que están dentro del Movimiento, también pueden ser adoptadas por empresas que no pertenezcan. Sólo hay que entrar a la web de CREA y buscarla allí.\r\n\r\n“Nosotros consideramos que la sostenibilidad de las empresas hoy se basa en tres aspectos: lo económico, lo social y lo ambiental, esta norma sólo refleja lo económico, pero tenemos otra área de CREA que trabaja en el desarrollo de normas para medir aspectos ambientales y en algún momento se medirá lo social”, relató Galdeano.\r\n
\r\n

Problemas hoy

\r\n
\r\n
\r\n\r\nEstá claro que entre los problemas más relevantes hoy en cualquier empresa, agropecuaria o no, está la volatilidad de precios, el poder de compra deprimido y la falta de financiamiento.\r\n
\r\n\r\nConsultado por Clarín Rural sobre qué problemáticas trabajan, Galdeano destacó que los ocupa mucho lo que tiene que ver con el gobierno empresarial. “Tiene que ver con los ámbitos que gobiernan la empresa: la familia, la mayoría de nuestras empresas son familiares y estamos trabajando mucho en esto; los accionistas de la empresa; el directorio y la gerencia general”, contó. Y agregó: “Tiene que ver con el espacio en el cual se toman las decisiones más estratégicas y estructurales, no tanto las coyunturales, no las que tienen que ver con el negocio de un año para el otro sino en cómo se decide el largo plazo de una empresa agropecuaria”.\r\n\r\n
\r\n
\r\n\r\nSegún Galdeano, “las nuevas normas ayudan mucho a medir la problemática estructural que pueda tener una empresa agropecuaria y mejorar a partir de esto”. “Las anteriores normas de gestión medían más la coyuntura porque el foco era cuantificar el negocio, ahora se mide más la estructura”, resumió.\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n

Pymes familiares revalorizadas

\r\n
\r\n
\r\n\r\nOtro de los temas que aquejan a muchas de las empresas vinculadas a los agronegocios hoy es hacer una buena transición entre generaciones, padres e hijos. En esto también se trabaja desde el área Empresas de CREA.\r\n
\r\n\r\n“Casi todas nuestras empresas tienen bastante patrimonio y necesitan de un perfil administrador que viene de generaciones, pero también para que la empresa crezca y sea interesante para las próximas generaciones, se necesita darle lugar a los nuevos proyectos, y esos los llevan adelante los emprendedores”, explicó Galdeano. Y agregó: “Queremos empresas que sean interesantes para les nuevas generaciones, para que sientan que tienen su lugar y pueden entrar a jugar fuerte, porque queremos que en las empresas CREA haya continuidad, no división de patrimonio como ocurre muchas veces”.\r\n\r\n
\r\n
\r\n\r\nEse es el desafío, cambiar, acomodar las piezas, para que haya un cambio que permite seguir a flote.\r\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
', 'Ser empresarios, el desafío de los productores del siglo XXI', '', 'inherit', 'closed', 'closed', '', '426-revision-v1', '', '', '2024-09-12 16:02:53', '2024-09-12 16:02:53', '', 426, 'https://simpleza.com.ar/?p=428', 0, 'revision', '', 0), (429, 1, '2024-04-04 16:04:23', '2024-04-04 16:04:23', '

From the CREA Movement, there is a shift in focus in agricultural business. It’s not just about producing more; it’s about doing it well.

\r\nThe way of production has changed. Companies have changed. The context in which they must operate has evolved. Now, it’s not just about producing more; it’s about doing it well, with the right people and in ways that meet the requirements of markets and society.\r\n\r\nIn this context, last week, CREA presented new Business Management Standards that propose a change in the worldview of companies. “For a long time, the CREA Movement focused on measuring processes, businesses without looking at the company as a whole system, but in recent years, starting from a strategic change, we began to think of ourselves more as entrepreneurs than as producers,” said Alberto Galdeano, responsible for the Business area at CREA, to Clarín Rural.\r\n\r\nThis focus led to a rethink of what is measured. “Processes and businesses are still measured, as the Movement has been doing for almost 60 years, but fundamentally, now the focus is on measuring the company as a whole,” Galdeano summarized.\r\n\r\nFor the development of this management tool, the Business area of CREA studied how companies are measured in other sectors of the economy. “Thus, today, our system allows comparing agribusiness companies with those in any other sector of the economy,” emphasized Galdeano. It is worth noting that while these standards are mandatory for those within the Movement, they can also be adopted by non-member companies. You just have to go to the CREA website and search for them there.\r\n\r\n“We consider that the sustainability of companies today is based on three aspects: economic, social, and environmental. This standard only reflects the economic aspect, but we have another area of CREA that works on developing standards to measure environmental aspects, and at some point, social aspects will also be measured,” said Galdeano.\r\n

Current Problems

\r\nIt is clear that among the most relevant problems today in any company, agricultural or otherwise, are price volatility, depressed purchasing power, and lack of financing.\r\n\r\nAsked by Clarín Rural about the issues they are working on, Galdeano highlighted their concern for corporate governance. “It has to do with the areas that govern the company: the family, most of our companies are family-owned, and we are working a lot on this; the company’s shareholders; the board of directors, and the general management,” he said. And he added: “It’s about the space where the most strategic and structural decisions are made, not so much the circumstantial ones, not those related to the business from one year to the next, but rather how the long-term of an agricultural company is decided.”\r\n\r\nAccording to Galdeano, “the new standards help a lot in measuring the structural problems that an agricultural company may have and improving from this.” “The previous management standards measured more the circumstance because the focus was on quantifying the business, now the focus is more on measuring the structure,” he summarized.\r\n

Revalued Family SMEs

\r\nAnother issue that affects many companies linked to agribusiness today is making a smooth transition between generations, from parents to children. This is also being addressed by the Business area of CREA.\r\n\r\n“Almost all of our companies have a considerable patrimony and require an administrative profile that comes from generations, but also, for the company to grow and be interesting for the next generations, it is necessary to give space to new projects, and these are carried out by entrepreneurs,” explained Galdeano. And he added: “We want companies that are interesting for the new generations, so that they feel they have their place and can enter to play a strong role, because we want continuity in CREA companies, not division of assets, as often happens.”\r\n\r\nThat is the challenge, to change, adjust the pieces, so that there is a change that allows staying afloat.', 'Being entrepreneurs, the challenge for 21st-century producers', '', 'publish', 'open', 'open', '', 'being-entrepreneurs-the-challenge-for-21st-century-producers', '', '', '2024-09-12 16:04:54', '2024-09-12 16:04:54', '', 0, 'https://simpleza.com.ar/?p=429', 0, 'post', '', 0), (430, 1, '2024-09-12 16:04:23', '2024-09-12 16:04:23', '

From the CREA Movement, there is a shift in focus in agricultural business. It’s not just about producing more; it’s about doing it well.

\r\nThe way of production has changed. Companies have changed. The context in which they must operate has evolved. Now, it’s not just about producing more; it’s about doing it well, with the right people and in ways that meet the requirements of markets and society.\r\n\r\nIn this context, last week, CREA presented new Business Management Standards that propose a change in the worldview of companies. “For a long time, the CREA Movement focused on measuring processes, businesses without looking at the company as a whole system, but in recent years, starting from a strategic change, we began to think of ourselves more as entrepreneurs than as producers,” said Alberto Galdeano, responsible for the Business area at CREA, to Clarín Rural.\r\n\r\nThis focus led to a rethink of what is measured. “Processes and businesses are still measured, as the Movement has been doing for almost 60 years, but fundamentally, now the focus is on measuring the company as a whole,” Galdeano summarized.\r\n\r\nFor the development of this management tool, the Business area of CREA studied how companies are measured in other sectors of the economy. “Thus, today, our system allows comparing agribusiness companies with those in any other sector of the economy,” emphasized Galdeano. It is worth noting that while these standards are mandatory for those within the Movement, they can also be adopted by non-member companies. You just have to go to the CREA website and search for them there.\r\n\r\n“We consider that the sustainability of companies today is based on three aspects: economic, social, and environmental. This standard only reflects the economic aspect, but we have another area of CREA that works on developing standards to measure environmental aspects, and at some point, social aspects will also be measured,” said Galdeano.\r\n

Current Problems

\r\nIt is clear that among the most relevant problems today in any company, agricultural or otherwise, are price volatility, depressed purchasing power, and lack of financing.\r\n\r\nAsked by Clarín Rural about the issues they are working on, Galdeano highlighted their concern for corporate governance. “It has to do with the areas that govern the company: the family, most of our companies are family-owned, and we are working a lot on this; the company’s shareholders; the board of directors, and the general management,” he said. And he added: “It’s about the space where the most strategic and structural decisions are made, not so much the circumstantial ones, not those related to the business from one year to the next, but rather how the long-term of an agricultural company is decided.”\r\n\r\nAccording to Galdeano, “the new standards help a lot in measuring the structural problems that an agricultural company may have and improving from this.” “The previous management standards measured more the circumstance because the focus was on quantifying the business, now the focus is more on measuring the structure,” he summarized.\r\n

Revalued Family SMEs

\r\nAnother issue that affects many companies linked to agribusiness today is making a smooth transition between generations, from parents to children. This is also being addressed by the Business area of CREA.\r\n\r\n“Almost all of our companies have a considerable patrimony and require an administrative profile that comes from generations, but also, for the company to grow and be interesting for the next generations, it is necessary to give space to new projects, and these are carried out by entrepreneurs,” explained Galdeano. And he added: “We want companies that are interesting for the new generations, so that they feel they have their place and can enter to play a strong role, because we want continuity in CREA companies, not division of assets, as often happens.”\r\n\r\nThat is the challenge, to change, adjust the pieces, so that there is a change that allows staying afloat.', 'Being entrepreneurs, the challenge for 21st-century producers', '', 'inherit', 'closed', 'closed', '', '429-revision-v1', '', '', '2024-09-12 16:04:23', '2024-09-12 16:04:23', '', 429, 'https://simpleza.com.ar/?p=430', 0, 'revision', '', 0), (431, 1, '2024-09-12 16:04:40', '0000-00-00 00:00:00', '', 'Borrador automático', '', 'auto-draft', 'open', 'open', '', '', '', '', '2024-09-12 16:04:40', '0000-00-00 00:00:00', '', 0, 'https://simpleza.com.ar/?p=431', 0, 'post', '', 0), (432, 1, '2024-05-15 16:07:35', '2024-05-15 16:07:35', 'En el mundo empresarial actual, los desafíos son tan dinámicos como las oportunidades. Los directorios enfrentan una serie de “dolores” que pueden obstaculizar su visión y alineación, desde la falta de diversidad en la toma de decisiones hasta la incertidumbre en la sucesión del liderazgo. Pero ¿Qué pasaría si hubiera un espacio donde estos desafíos se convirtieran en oportunidades de crecimiento y aprendizaje?\r\n\r\nLos Directorios Colaborativos ofrecen precisamente eso: un entorno donde los líderes empresariales pueden compartir objetivos, ambiciones y estrategias, no solo para mejorar su capacidad de decisión, sino para transformarla. Facilitado por los expertos de Simpleza, este proceso no es solo una reunión de mentes, sino una incubadora de liderazgo estratégico.\r\n\r\nImagínese un plan estratégico no solo desafiado por la mirada de pares, sino enriquecido por ella. Una metodología que no solo ejecuta líneas estratégicas, sino que las perfecciona. Y una experiencia que no solo sumerge a los líderes en nuevas metodologías, sino que también los conecta con una red de contactos invaluable.\r\n\r\nLos Directorios Colaborativos abordan los dolores típicos de la dirección organizada en cuatro ejes críticos: Propiedad, Gobernanza, Estructura y Negocios. Desde la clarificación de la visión a largo plazo hasta la innovación en la estrategia de negocios, cada aspecto se transforma en un paso hacia un liderazgo más efectivo y una empresa más robusta.\r\n\r\nEn Simpleza, creemos que la colaboración es la clave para desbloquear el potencial de cualquier directorio. Por eso, invitamos a los líderes empresariales a unirse a nosotros en este viaje colaborativo hacia la excelencia. Porque cuando los líderes crecen juntos, las empresas no solo prosperan, sino que definen el futuro.', 'Transformando la Dirección Empresarial: Un Viaje Colaborativo hacia la Excelencia', '', 'publish', 'open', 'open', '', 'transformando-la-direccion-empresarial-un-viaje-colaborativo-hacia-la-excelencia', '', '', '2024-09-12 16:09:40', '2024-09-12 16:09:40', '', 0, 'https://simpleza.com.ar/?p=432', 0, 'post', '', 0), (433, 1, '2024-09-12 16:06:46', '2024-09-12 16:06:46', 'Un viaje colaborativo hacia la excelencia', 'Transformación empresarial', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_100645914', '', '', '2024-09-12 16:07:29', '2024-09-12 16:07:29', '', 432, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_100645914.png', 0, 'attachment', 'image/png', 0), (434, 1, '2024-09-12 16:07:35', '2024-09-12 16:07:35', 'En el mundo empresarial actual, los desafíos son tan dinámicos como las oportunidades. Los directorios enfrentan una serie de “dolores” que pueden obstaculizar su visión y alineación, desde la falta de diversidad en la toma de decisiones hasta la incertidumbre en la sucesión del liderazgo. Pero ¿Qué pasaría si hubiera un espacio donde estos desafíos se convirtieran en oportunidades de crecimiento y aprendizaje?\r\n\r\nLos Directorios Colaborativos ofrecen precisamente eso: un entorno donde los líderes empresariales pueden compartir objetivos, ambiciones y estrategias, no solo para mejorar su capacidad de decisión, sino para transformarla. Facilitado por los expertos de Simpleza, este proceso no es solo una reunión de mentes, sino una incubadora de liderazgo estratégico.\r\n\r\nImagínese un plan estratégico no solo desafiado por la mirada de pares, sino enriquecido por ella. Una metodología que no solo ejecuta líneas estratégicas, sino que las perfecciona. Y una experiencia que no solo sumerge a los líderes en nuevas metodologías, sino que también los conecta con una red de contactos invaluable.\r\n\r\nLos Directorios Colaborativos abordan los dolores típicos de la dirección organizada en cuatro ejes críticos: Propiedad, Gobernanza, Estructura y Negocios. Desde la clarificación de la visión a largo plazo hasta la innovación en la estrategia de negocios, cada aspecto se transforma en un paso hacia un liderazgo más efectivo y una empresa más robusta.\r\n\r\nEn Simpleza, creemos que la colaboración es la clave para desbloquear el potencial de cualquier directorio. Por eso, invitamos a los líderes empresariales a unirse a nosotros en este viaje colaborativo hacia la excelencia. Porque cuando los líderes crecen juntos, las empresas no solo prosperan, sino que definen el futuro.', 'Transformando la Dirección Empresarial: Un Viaje Colaborativo hacia la Excelencia', '', 'inherit', 'closed', 'closed', '', '432-revision-v1', '', '', '2024-09-12 16:07:35', '2024-09-12 16:07:35', '', 432, 'https://simpleza.com.ar/?p=434', 0, 'revision', '', 0), (435, 1, '2024-05-15 16:08:46', '2024-05-15 16:08:46', 'In today’s business world, challenges are as dynamic as opportunities. Boards face a series of “pains” that can hinder their vision and alignment, from lack of diversity in decision-making to uncertainty in leadership succession. But what if there were a space where these challenges turned into growth and learning opportunities?\r\n\r\nCollaborative Boards offer precisely that: an environment where business leaders can share goals, ambitions, and strategies, not only to enhance their decision-making ability but to transform it. Facilitated by Simpleza’s experts, this process is not just a meeting of minds but a strategic leadership incubator.\r\n\r\nImagine a strategic plan not only challenged by peers’ perspectives but enriched by them. A methodology that not only executes strategic lines but perfects them. And an experience that not only immerses leaders in new methodologies but also connects them with an invaluable network of contacts.\r\n\r\nCollaborative Boards address typical pains of governance organized into four critical axes: Ownership, Governance, Structure, and Business. From clarifying long-term vision to innovating in business strategy, each aspect transforms into a step towards more effective leadership and a stronger company.\r\n\r\nAt Simpleza, we believe collaboration is the key to unlocking any board’s potential. That’s why we invite business leaders to join us on this collaborative journey towards excellence. Because when leaders grow together, companies not only thrive but define the future.', '“Transforming Business Leadership: A Collaborative Journey towards Excellence”', '', 'publish', 'open', 'open', '', 'transforming-business-leadership-a-collaborative-journey-towards-excellence', '', '', '2024-09-12 16:09:50', '2024-09-12 16:09:50', '', 0, 'https://simpleza.com.ar/?p=435', 0, 'post', '', 0), (436, 1, '2024-09-12 16:08:46', '2024-09-12 16:08:46', 'In today’s business world, challenges are as dynamic as opportunities. Boards face a series of “pains” that can hinder their vision and alignment, from lack of diversity in decision-making to uncertainty in leadership succession. But what if there were a space where these challenges turned into growth and learning opportunities?\r\n\r\nCollaborative Boards offer precisely that: an environment where business leaders can share goals, ambitions, and strategies, not only to enhance their decision-making ability but to transform it. Facilitated by Simpleza’s experts, this process is not just a meeting of minds but a strategic leadership incubator.\r\n\r\nImagine a strategic plan not only challenged by peers’ perspectives but enriched by them. A methodology that not only executes strategic lines but perfects them. And an experience that not only immerses leaders in new methodologies but also connects them with an invaluable network of contacts.\r\n\r\nCollaborative Boards address typical pains of governance organized into four critical axes: Ownership, Governance, Structure, and Business. From clarifying long-term vision to innovating in business strategy, each aspect transforms into a step towards more effective leadership and a stronger company.\r\n\r\nAt Simpleza, we believe collaboration is the key to unlocking any board’s potential. That’s why we invite business leaders to join us on this collaborative journey towards excellence. Because when leaders grow together, companies not only thrive but define the future.', '“Transforming Business Leadership: A Collaborative Journey towards Excellence”', '', 'inherit', 'closed', 'closed', '', '435-revision-v1', '', '', '2024-09-12 16:08:46', '2024-09-12 16:08:46', '', 435, 'https://simpleza.com.ar/?p=436', 0, 'revision', '', 0), (437, 1, '2024-05-20 16:12:54', '2024-05-20 16:12:54', 'Para las empresas que aspiran a mantener una visión estratégica y un rumbo claro, resulta imperativo desarrollar un exhaustivo Plan de Negocios. Este documento representa una hoja de ruta detallada que condensa los objetivos, planes y estrategias fundamentales de una organización. Su elaboración se lleva a cabo en los niveles gerenciales y de dirección, y requiere la aprobación de los accionistas para su validez.\r\n\r\nUn Plan de Negocios bien estructurado típicamente comienza con un resumen ejecutivo que establece la misión, visión, propuesta de valor y metas a largo plazo de la compañía. Además, debe proveer una descripción detallada del negocio y sus distintas unidades, así como un análisis profundo de la competencia y el entorno comercial, utilizando herramientas como escenarios y análisis FODA.\r\n\r\nEl Plan de Negocios o Máster Plan contiene varios componentes medulares: el plan de operaciones, el plan de suministros, el plan comercial, el plan financiero, el plan de inversiones y el plan fiscal.\r\n\r\nEl plan de operaciones está ligado al tipo de negocio que desarrolla la empresa y responde a la pregunta: ¿Qué vamos a hacer? En empresas dedicadas a la producción agropecuaria, por ejemplo, donde la actividad principal podría ser la agricultura extensiva, este plan debería incluir el programa de siembra para la nueva campaña, los detalles de las tecnologías a aplicar por cultivo y campo, la gestión asociada y la proyección de la producción esperada.\r\n\r\nA partir de allí, se desprende el plan de suministros que establece: ¿Qué necesitamos para llevar a cabo el plan operativo? Aquí deben detallarse los insumos requeridos para efectuar la actividad, incluyendo los precios y los plazos de pago.\r\n\r\nPor su parte, el plan comercial responde a: ¿Cómo vamos a vender lo producido? Debe incluir los stocks de productos del ciclo anterior, la producción proyectada con los precios objetivo y una proyección mensual de ventas.\r\n\r\nCon los elementos de los planes previos, se puede delinear el plan financiero que responde a: ¿Cómo vamos a financiar las operaciones? Además de la información generada, se debe considerar la deuda contraída, los saldos de campañas anteriores y los costos indirectos.\r\n\r\nAdicionalmente, se requieren un plan de inversiones que detalle los proyectos necesarios junto a su justificación, valor, plazo y esquema de ejecución; y un plan fiscal que describa cómo la empresa gestionará sus impuestos de manera eficiente.\r\n\r\nEl propósito principal de un Plan de Negocios es triple: resumir la estrategia organizacional a corto plazo alineada al largo plazo, facilitar la obtención de financiamiento e inversión, y ayudar a pronosticar las demandas y tendencias del mercado. Es una herramienta que sienta las bases sólidas, provee visibilidad y control sobre los factores clave de éxito.\r\n\r\nAl desarrollar planes anuales, es crucial tomar en cuenta las particularidades de cada período, como fluctuaciones en precios, costos de insumos, acceso a financiamiento y otras variables relevantes. Un análisis exhaustivo permitirá capitalizar oportunidades y mitigar riesgos potenciales.\r\n\r\nEn definitiva, un Plan de Negocios robusto e integral es un componente clave para el desarrollo estratégico de cualquier organización empresarial en la actualidad.', 'La Importancia de un Plan de Negocios Integral', '', 'publish', 'open', 'open', '', 'la-importancia-de-un-plan-de-negocios-integral', '', '', '2024-09-12 16:14:46', '2024-09-12 16:14:46', '', 0, 'https://simpleza.com.ar/?p=437', 0, 'post', '', 0), (438, 1, '2024-09-12 16:12:28', '2024-09-12 16:12:28', 'Importancia de un plande negocios', 'Plan de negocios', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_101229098', '', '', '2024-09-12 16:12:49', '2024-09-12 16:12:49', '', 437, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_101229098.png', 0, 'attachment', 'image/png', 0), (439, 1, '2024-09-12 16:12:54', '2024-09-12 16:12:54', 'Para las empresas que aspiran a mantener una visión estratégica y un rumbo claro, resulta imperativo desarrollar un exhaustivo Plan de Negocios. Este documento representa una hoja de ruta detallada que condensa los objetivos, planes y estrategias fundamentales de una organización. Su elaboración se lleva a cabo en los niveles gerenciales y de dirección, y requiere la aprobación de los accionistas para su validez.\r\n\r\nUn Plan de Negocios bien estructurado típicamente comienza con un resumen ejecutivo que establece la misión, visión, propuesta de valor y metas a largo plazo de la compañía. Además, debe proveer una descripción detallada del negocio y sus distintas unidades, así como un análisis profundo de la competencia y el entorno comercial, utilizando herramientas como escenarios y análisis FODA.\r\n\r\nEl Plan de Negocios o Máster Plan contiene varios componentes medulares: el plan de operaciones, el plan de suministros, el plan comercial, el plan financiero, el plan de inversiones y el plan fiscal.\r\n\r\nEl plan de operaciones está ligado al tipo de negocio que desarrolla la empresa y responde a la pregunta: ¿Qué vamos a hacer? En empresas dedicadas a la producción agropecuaria, por ejemplo, donde la actividad principal podría ser la agricultura extensiva, este plan debería incluir el programa de siembra para la nueva campaña, los detalles de las tecnologías a aplicar por cultivo y campo, la gestión asociada y la proyección de la producción esperada.\r\n\r\nA partir de allí, se desprende el plan de suministros que establece: ¿Qué necesitamos para llevar a cabo el plan operativo? Aquí deben detallarse los insumos requeridos para efectuar la actividad, incluyendo los precios y los plazos de pago.\r\n\r\nPor su parte, el plan comercial responde a: ¿Cómo vamos a vender lo producido? Debe incluir los stocks de productos del ciclo anterior, la producción proyectada con los precios objetivo y una proyección mensual de ventas.\r\n\r\nCon los elementos de los planes previos, se puede delinear el plan financiero que responde a: ¿Cómo vamos a financiar las operaciones? Además de la información generada, se debe considerar la deuda contraída, los saldos de campañas anteriores y los costos indirectos.\r\n\r\nAdicionalmente, se requieren un plan de inversiones que detalle los proyectos necesarios junto a su justificación, valor, plazo y esquema de ejecución; y un plan fiscal que describa cómo la empresa gestionará sus impuestos de manera eficiente.\r\n\r\nEl propósito principal de un Plan de Negocios es triple: resumir la estrategia organizacional a corto plazo alineada al largo plazo, facilitar la obtención de financiamiento e inversión, y ayudar a pronosticar las demandas y tendencias del mercado. Es una herramienta que sienta las bases sólidas, provee visibilidad y control sobre los factores clave de éxito.\r\n\r\nAl desarrollar planes anuales, es crucial tomar en cuenta las particularidades de cada período, como fluctuaciones en precios, costos de insumos, acceso a financiamiento y otras variables relevantes. Un análisis exhaustivo permitirá capitalizar oportunidades y mitigar riesgos potenciales.\r\n\r\nEn definitiva, un Plan de Negocios robusto e integral es un componente clave para el desarrollo estratégico de cualquier organización empresarial en la actualidad.', 'La Importancia de un Plan de Negocios Integral', '', 'inherit', 'closed', 'closed', '', '437-revision-v1', '', '', '2024-09-12 16:12:54', '2024-09-12 16:12:54', '', 437, 'https://simpleza.com.ar/?p=439', 0, 'revision', '', 0), (440, 1, '2024-05-20 16:14:12', '2024-05-20 16:14:12', 'For companies aspiring to maintain a strategic vision and a clear course, it is imperative to develop an exhaustive Business Plan. This document represents a detailed roadmap that encapsulates the fundamental objectives, plans, and strategies of an organization. Its creation is carried out at managerial and executive levels and requires shareholder approval for validity.\r\n\r\nA well-structured Business Plan typically begins with an executive summary that establishes the company’s mission, vision, value proposition, and long-term goals. Additionally, it should provide a detailed description of the business and its various units, as well as an in-depth analysis of the competition and the business environment, using tools like scenario planning and SWOT analysis.\r\n\r\nThe Business Plan, or Master Plan, contains several core components: the operations plan, the supply plan, the commercial plan, the financial plan, the investment plan, and the fiscal plan.\r\n\r\nThe operations plan is linked to the type of business the company develops and answers the question: What are we going to do? In companies dedicated to agricultural production, for example, where the main activity could be extensive farming, this plan should include the planting program for the new season, the details of the technologies to be applied by crop and field, the associated management, and the projection of expected production.\r\n\r\nFrom there, the supply plan emerges, establishing: What do we need to carry out the operational plan? This should detail the inputs required to perform the activity, including prices and payment terms.\r\n\r\nMeanwhile, the commercial plan answers: How are we going to sell what is produced? It should include the stock of products from the previous cycle, the projected production with target prices, and a monthly sales projection.\r\n\r\nWith the elements of the previous plans, the financial plan can be outlined, answering: How are we going to finance operations? In addition to the generated information, it should consider the incurred debt, the balances from previous seasons, and the indirect costs.\r\n\r\nAdditionally, an investment plan is required, detailing the necessary projects along with their justification, value, timeline, and execution scheme; and a fiscal plan that describes how the company will manage its taxes efficiently.\r\n\r\nThe primary purpose of a Business Plan is threefold: to summarize the short-term organizational strategy aligned with the long-term, to facilitate obtaining financing and investment, and to help forecast market demands and trends. It is a tool that lays a solid foundation, provides visibility, and controls over key success factors.\r\n\r\nWhen developing annual plans, it is crucial to consider the particularities of each period, such as price fluctuations, input costs, access to financing, and other relevant variables. An exhaustive analysis will allow capitalizing on opportunities and mitigating potential risks.\r\n\r\nUltimately, a robust and comprehensive Business Plan is a key component for the strategic development of any business organization today.', 'The Importance of a Comprehensive Business Plan', '', 'publish', 'open', 'open', '', 'the-importance-of-a-comprehensive-business-plan', '', '', '2024-09-12 16:14:32', '2024-09-12 16:14:32', '', 0, 'https://simpleza.com.ar/?p=440', 0, 'post', '', 0), (441, 1, '2024-09-12 16:14:12', '2024-09-12 16:14:12', 'For companies aspiring to maintain a strategic vision and a clear course, it is imperative to develop an exhaustive Business Plan. This document represents a detailed roadmap that encapsulates the fundamental objectives, plans, and strategies of an organization. Its creation is carried out at managerial and executive levels and requires shareholder approval for validity.\r\n\r\nA well-structured Business Plan typically begins with an executive summary that establishes the company’s mission, vision, value proposition, and long-term goals. Additionally, it should provide a detailed description of the business and its various units, as well as an in-depth analysis of the competition and the business environment, using tools like scenario planning and SWOT analysis.\r\n\r\nThe Business Plan, or Master Plan, contains several core components: the operations plan, the supply plan, the commercial plan, the financial plan, the investment plan, and the fiscal plan.\r\n\r\nThe operations plan is linked to the type of business the company develops and answers the question: What are we going to do? In companies dedicated to agricultural production, for example, where the main activity could be extensive farming, this plan should include the planting program for the new season, the details of the technologies to be applied by crop and field, the associated management, and the projection of expected production.\r\n\r\nFrom there, the supply plan emerges, establishing: What do we need to carry out the operational plan? This should detail the inputs required to perform the activity, including prices and payment terms.\r\n\r\nMeanwhile, the commercial plan answers: How are we going to sell what is produced? It should include the stock of products from the previous cycle, the projected production with target prices, and a monthly sales projection.\r\n\r\nWith the elements of the previous plans, the financial plan can be outlined, answering: How are we going to finance operations? In addition to the generated information, it should consider the incurred debt, the balances from previous seasons, and the indirect costs.\r\n\r\nAdditionally, an investment plan is required, detailing the necessary projects along with their justification, value, timeline, and execution scheme; and a fiscal plan that describes how the company will manage its taxes efficiently.\r\n\r\nThe primary purpose of a Business Plan is threefold: to summarize the short-term organizational strategy aligned with the long-term, to facilitate obtaining financing and investment, and to help forecast market demands and trends. It is a tool that lays a solid foundation, provides visibility, and controls over key success factors.\r\n\r\nWhen developing annual plans, it is crucial to consider the particularities of each period, such as price fluctuations, input costs, access to financing, and other relevant variables. An exhaustive analysis will allow capitalizing on opportunities and mitigating potential risks.\r\n\r\nUltimately, a robust and comprehensive Business Plan is a key component for the strategic development of any business organization today.', 'The Importance of a Comprehensive Business Plan', '', 'inherit', 'closed', 'closed', '', '440-revision-v1', '', '', '2024-09-12 16:14:12', '2024-09-12 16:14:12', '', 440, 'https://simpleza.com.ar/?p=441', 0, 'revision', '', 0), (442, 1, '2024-05-30 16:17:10', '2024-05-30 16:17:10', 'Hace tres años, Twente Partners, una empresa multinacional especializada en cítricos con más de 20 años de trayectoria, se enfrentaba a un desafío monumental. Los datos inundaban sus operaciones desde todos los rincones del mundo, pero la información clave se perdía entre cifras y reportes dispares.\r\n\r\nLa Búsqueda de una Solución\r\n\r\nTwente decidió buscar la ayuda a través del servicio de Inteligencia de Negocio de Simpleza, que se ocupa de comprender las decisiones que la empresa necesita tomar para luego desarrollar la solución.\r\n\r\nEl objetivo fue identificado con claridad: Twente Partners necesitaba consolidar y visualizar datos críticos de manera eficaz para tomar decisiones comerciales precisas en una industria altamente competitiva y volátil.\r\n\r\nEl proceso de Simpleza\r\n\r\nEl equipo de Simpleza se sumergió en las necesidades de Twente, identificando las decisiones clave, la periodicidad y los objetivos a corto y largo plazo. Luego, buscaron, ordenaron y priorizaron datos públicos y privados, validando su veracidad para asegurar que las decisiones se basen en información precisa y actualizada.\r\n\r\nConstrucción del Tablero de Control\r\n\r\nSimpleza co-creó junto con Twente un tablero de control con más de 2400 series de datos sobre el mercado de limón. Este tablero permite a la empresa analizar información compleja de manera sencilla y rápida, automatizando la gestión de la información y asegurando su actualización continua.\r\n\r\nPara lograrlo, el paso a paso de la construcción fue el siguiente:\r\n
    \r\n
  1. Intercambio con los decisores de la empresa sobre las decisiones que necesitan tomar y su periodicidad, objetivos de la compañía a corto y largo plazo e información necesaria para tomar la decisión.
    2. \r\n
  2. Búsqueda, identificación, ordenamiento y priorización de los datos públicos y privados disponibles sobre el mercado mundial de limón.
    3. \r\n
  3. Revisión y validación con el cliente, con foco en la veracidad y confiabilidad de los datos.
    4. \r\n
  4. Mejoramiento y transformación de las bases de datos, trabajando en su periodicidad, procesos de recolección y gestión de datos, de forma funcional, teniendo en cuenta distintos criterios.
    5. \r\n
  5. Construcción de indicadores, cálculos propios, relaciones entre variables.
    6. \r\n
  6. Automatización de la carga y gestión de la información.
    7. \r\n
  7. Visualización amigable, definición de la estructura y organización del tablero, construcción de gráficos y tablas más útiles y convenientes
    8. \r\n
  8. Validación con el cliente.
    9. \r\n
\r\nImpacto y Beneficios\r\n\r\nEl tablero desarrollado por Simpleza se ha convertido en la base del análisis semanal de mercado de Twente, apoyando reuniones estratégicas y comerciales. Ahora, Twente puede detectar oportunidades de negocio, anticipar cambios en la oferta y demanda, y tomar decisiones informadas que optimizan su rentabilidad.\r\n\r\nEn palabras de Alejandro Lucas, CEO de Twente: «Simpleza, con su equipo altamente competente, se convirtió en un eslabón clave para la diferenciación de nuestra empresa. Ellos, a través del conocimiento del manejo de Big Data, nos proporcionan las herramientas de análisis estratégicas necesarias para este mundo en constante cambio.»\r\n\r\nLa historia de Simpleza y Twente Partners demuestra cómo la inteligencia de negocios puede transformar datos en una ventaja competitiva, asegurando el éxito en un mercado tan dinámico como el de los cítricos, proveyendo información precisa y en tiempo real para la toma de decisiones.\r\n\r\nSi usted tiene gran cantidad de datos de su empresa y mercado, pero aún así siente que no es la información adecuada y actualizada para tomar decisiones, no dude en contactarnos para realizar una reunión de diagnóstico y desarrollar un tablero de visualización de información a medida.', 'Transformando datos en decisiones: La aplicación de la inteligencia de negocio de Simpleza para Twente Partners', '', 'publish', 'open', 'open', '', 'transformando-datos-en-decisiones-la-aplicacion-de-la-inteligencia-de-negocio-de-simpleza-para-twente-partners', '', '', '2024-09-12 16:18:48', '2024-09-12 16:18:48', '', 0, 'https://simpleza.com.ar/?p=442', 0, 'post', '', 0); INSERT INTO `yEdWz_posts` VALUES (443, 1, '2024-09-12 16:16:20', '2024-09-12 16:16:20', 'Transformando datos en decisiones: La aplicación de la inteligencia de negocio de Simpleza para Twente Partners', 'Tranformando datos', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_101621461', '', '', '2024-09-12 16:16:54', '2024-09-12 16:16:54', '', 442, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_101621461.png', 0, 'attachment', 'image/png', 0), (444, 1, '2024-09-12 16:17:10', '2024-09-12 16:17:10', 'Hace tres años, Twente Partners, una empresa multinacional especializada en cítricos con más de 20 años de trayectoria, se enfrentaba a un desafío monumental. Los datos inundaban sus operaciones desde todos los rincones del mundo, pero la información clave se perdía entre cifras y reportes dispares.\r\n\r\nLa Búsqueda de una Solución\r\n\r\nTwente decidió buscar la ayuda a través del servicio de Inteligencia de Negocio de Simpleza, que se ocupa de comprender las decisiones que la empresa necesita tomar para luego desarrollar la solución.\r\n\r\nEl objetivo fue identificado con claridad: Twente Partners necesitaba consolidar y visualizar datos críticos de manera eficaz para tomar decisiones comerciales precisas en una industria altamente competitiva y volátil.\r\n\r\nEl proceso de Simpleza\r\n\r\nEl equipo de Simpleza se sumergió en las necesidades de Twente, identificando las decisiones clave, la periodicidad y los objetivos a corto y largo plazo. Luego, buscaron, ordenaron y priorizaron datos públicos y privados, validando su veracidad para asegurar que las decisiones se basen en información precisa y actualizada.\r\n\r\nConstrucción del Tablero de Control\r\n\r\nSimpleza co-creó junto con Twente un tablero de control con más de 2400 series de datos sobre el mercado de limón. Este tablero permite a la empresa analizar información compleja de manera sencilla y rápida, automatizando la gestión de la información y asegurando su actualización continua.\r\n\r\nPara lograrlo, el paso a paso de la construcción fue el siguiente:\r\n
    \r\n
  1. Intercambio con los decisores de la empresa sobre las decisiones que necesitan tomar y su periodicidad, objetivos de la compañía a corto y largo plazo e información necesaria para tomar la decisión.
    2. \r\n
  2. Búsqueda, identificación, ordenamiento y priorización de los datos públicos y privados disponibles sobre el mercado mundial de limón.
    3. \r\n
  3. Revisión y validación con el cliente, con foco en la veracidad y confiabilidad de los datos.
    4. \r\n
  4. Mejoramiento y transformación de las bases de datos, trabajando en su periodicidad, procesos de recolección y gestión de datos, de forma funcional, teniendo en cuenta distintos criterios.
    5. \r\n
  5. Construcción de indicadores, cálculos propios, relaciones entre variables.
    6. \r\n
  6. Automatización de la carga y gestión de la información.
    7. \r\n
  7. Visualización amigable, definición de la estructura y organización del tablero, construcción de gráficos y tablas más útiles y convenientes
    8. \r\n
  8. Validación con el cliente.
    9. \r\n
\r\nImpacto y Beneficios\r\n\r\nEl tablero desarrollado por Simpleza se ha convertido en la base del análisis semanal de mercado de Twente, apoyando reuniones estratégicas y comerciales. Ahora, Twente puede detectar oportunidades de negocio, anticipar cambios en la oferta y demanda, y tomar decisiones informadas que optimizan su rentabilidad.\r\n\r\nEn palabras de Alejandro Lucas, CEO de Twente: «Simpleza, con su equipo altamente competente, se convirtió en un eslabón clave para la diferenciación de nuestra empresa. Ellos, a través del conocimiento del manejo de Big Data, nos proporcionan las herramientas de análisis estratégicas necesarias para este mundo en constante cambio.»\r\n\r\nLa historia de Simpleza y Twente Partners demuestra cómo la inteligencia de negocios puede transformar datos en una ventaja competitiva, asegurando el éxito en un mercado tan dinámico como el de los cítricos, proveyendo información precisa y en tiempo real para la toma de decisiones.\r\n\r\nSi usted tiene gran cantidad de datos de su empresa y mercado, pero aún así siente que no es la información adecuada y actualizada para tomar decisiones, no dude en contactarnos para realizar una reunión de diagnóstico y desarrollar un tablero de visualización de información a medida.', 'Transformando datos en decisiones: La aplicación de la inteligencia de negocio de Simpleza para Twente Partners', '', 'inherit', 'closed', 'closed', '', '442-revision-v1', '', '', '2024-09-12 16:17:10', '2024-09-12 16:17:10', '', 442, 'https://simpleza.com.ar/?p=444', 0, 'revision', '', 0), (445, 1, '2024-05-30 16:18:17', '2024-05-30 16:18:17', 'Three years ago, Twente Partners, a multinational company specializing in citrus fruits with over 20 years of experience, faced a monumental challenge. Data was flooding their operations from all corners of the globe, but crucial information was getting lost among disparate figures and reports.\r\n\r\nThe Search for a Solution\r\n\r\nTwente decided to seek help through Simpleza’s Business Intelligence service, which focuses on understanding the decisions the company needs to make and then developing the solution.\r\n\r\nThe goal was clearly identified: Twente Partners needed to consolidate and visualize critical data effectively to make precise business decisions in a highly competitive and volatile industry.\r\n\r\nSimpleza’s Process\r\n\r\nSimpleza’s team delved into Twente’s needs, identifying key decisions, periodicity, and short- and long-term goals. They then searched for, organized, and prioritized public and private data, validating its accuracy to ensure decisions were based on precise and up-to-date information.\r\n\r\nBuilding the Control Dashboard\r\n\r\nSimpleza co-created with Twente a control dashboard with more than 2400 data series on the lemon market. This dashboard allows the company to analyze complex information quickly and easily, automating information management and ensuring continuous updates.\r\n\r\nThe step-by-step construction process was as follows:\r\n
    \r\n
  1.  Discussions with company decision-makers about the decisions they need to make, their periodicity, and the company’s short- and long-term objectives and necessary information.
    2. \r\n
  2. Searching for, identifying, organizing, and prioritizing available public and private data on the global lemon market.
    3. \r\n
  3. Review and validation with the client, focusing on the accuracy and reliability of the data.
    4. \r\n
  4. Improvement and transformation of databases, working on their periodicity, data collection processes, and data management in a functional manner, considering various criteria.
    5. \r\n
  5. Building indicators, performing specific calculations, and establishing relationships between variables.
    6. \r\n
  6. Automating the data loading and management process.
    7. \r\n
  7. Creating a user-friendly visualization, defining the dashboard’s structure and organization, and building the most useful and convenient graphs and tables.
    8. \r\n
  8. Validation with the client.
    9. \r\n
\r\nImpact and Benefits\r\n\r\nThe dashboard developed by Simpleza has become the foundation for Twente’s weekly market analysis, supporting strategic and commercial meetings. Now, Twente can detect business opportunities, anticipate changes in supply and demand, and make informed decisions that optimize profitability.\r\n\r\nIn the words of Alejandro Lucas, CEO of Twente: “Simpleza, with its highly competent team, has become a key link in differentiating our company. Through their expertise in Big Data management, they provide us with the strategic analysis tools necessary for this ever-changing world.”\r\n\r\nThe story of Simpleza and Twente Partners demonstrates how business intelligence can transform data into a competitive advantage, ensuring success in a dynamic market like citrus, providing precise and real-time information for decision-making.\r\n\r\nIf you have a large amount of data from your company and market but still feel it’s not the right and up-to-date information for making decisions, do not hesitate to contact us for a diagnostic meeting and to develop a customized information visualization dashboard.', 'Transforming Data into Decisions: The Application of Simpleza’s Business Intelligence for Twente Partners', '', 'publish', 'open', 'open', '', 'transforming-data-into-decisions-the-application-of-simplezas-business-intelligence-for-twente-partners', '', '', '2024-09-12 16:18:56', '2024-09-12 16:18:56', '', 0, 'https://simpleza.com.ar/?p=445', 0, 'post', '', 0), (446, 1, '2024-09-12 16:18:17', '2024-09-12 16:18:17', 'Three years ago, Twente Partners, a multinational company specializing in citrus fruits with over 20 years of experience, faced a monumental challenge. Data was flooding their operations from all corners of the globe, but crucial information was getting lost among disparate figures and reports.\r\n\r\nThe Search for a Solution\r\n\r\nTwente decided to seek help through Simpleza’s Business Intelligence service, which focuses on understanding the decisions the company needs to make and then developing the solution.\r\n\r\nThe goal was clearly identified: Twente Partners needed to consolidate and visualize critical data effectively to make precise business decisions in a highly competitive and volatile industry.\r\n\r\nSimpleza’s Process\r\n\r\nSimpleza’s team delved into Twente’s needs, identifying key decisions, periodicity, and short- and long-term goals. They then searched for, organized, and prioritized public and private data, validating its accuracy to ensure decisions were based on precise and up-to-date information.\r\n\r\nBuilding the Control Dashboard\r\n\r\nSimpleza co-created with Twente a control dashboard with more than 2400 data series on the lemon market. This dashboard allows the company to analyze complex information quickly and easily, automating information management and ensuring continuous updates.\r\n\r\nThe step-by-step construction process was as follows:\r\n
    \r\n
  1.  Discussions with company decision-makers about the decisions they need to make, their periodicity, and the company’s short- and long-term objectives and necessary information.
    2. \r\n
  2. Searching for, identifying, organizing, and prioritizing available public and private data on the global lemon market.
    3. \r\n
  3. Review and validation with the client, focusing on the accuracy and reliability of the data.
    4. \r\n
  4. Improvement and transformation of databases, working on their periodicity, data collection processes, and data management in a functional manner, considering various criteria.
    5. \r\n
  5. Building indicators, performing specific calculations, and establishing relationships between variables.
    6. \r\n
  6. Automating the data loading and management process.
    7. \r\n
  7. Creating a user-friendly visualization, defining the dashboard’s structure and organization, and building the most useful and convenient graphs and tables.
    8. \r\n
  8. Validation with the client.
    9. \r\n
\r\nImpact and Benefits\r\n\r\nThe dashboard developed by Simpleza has become the foundation for Twente’s weekly market analysis, supporting strategic and commercial meetings. Now, Twente can detect business opportunities, anticipate changes in supply and demand, and make informed decisions that optimize profitability.\r\n\r\nIn the words of Alejandro Lucas, CEO of Twente: “Simpleza, with its highly competent team, has become a key link in differentiating our company. Through their expertise in Big Data management, they provide us with the strategic analysis tools necessary for this ever-changing world.”\r\n\r\nThe story of Simpleza and Twente Partners demonstrates how business intelligence can transform data into a competitive advantage, ensuring success in a dynamic market like citrus, providing precise and real-time information for decision-making.\r\n\r\nIf you have a large amount of data from your company and market but still feel it’s not the right and up-to-date information for making decisions, do not hesitate to contact us for a diagnostic meeting and to develop a customized information visualization dashboard.', 'Transforming Data into Decisions: The Application of Simpleza’s Business Intelligence for Twente Partners', '', 'inherit', 'closed', 'closed', '', '445-revision-v1', '', '', '2024-09-12 16:18:17', '2024-09-12 16:18:17', '', 445, 'https://simpleza.com.ar/?p=446', 0, 'revision', '', 0), (447, 2, '2024-09-02 16:22:22', '2024-09-02 16:22:22', 'Recientemente tuvimos el privilegio de entrevistar, de la mano de Agrositio, a Marcos Berisso, director de Estancias Don Pedro y La Rosa, Grupo EDP Agro, quien compartió las estrategias que han permitido a su empresa no solo mantenerse relevante, sino también expandirse significativamente en los últimos 25 años.\r\n

¿Es posible crecer en ambas direcciones?

\r\nSí, es posible, pero requiere una estrategia clara y adaptable. Marcos señaló que la clave está en tener un «norte», un plan estratégico que guíe el crecimiento de la empresa, pero que también sea lo suficientemente flexible para adaptarse a las circunstancias del día a día.\r\n\r\nEn el caso de Grupo EDP Agro, la capacidad para diversificarse y agregar valor ha sido fundamental en su expansión. El grupo no solo ha crecido en sus actividades agrícolas y ganaderas tradicionales, sino que también ha incursionado en la agroindustria. A partir de la crisis de sequía de 2008-2009, EDP Agro decidió apostar por la diversificación y la creación de valor añadido, estableciendo un predio industrial en Bolívar con una planta de acopio, una de alimentos balanceados, y una extrusora de soja. Esta diversificación no sólo fortaleció su posición en el mercado, sino que también los convirtió en un actor relevante en la agroindustria.\r\n

Estrategia y asociativismo: Los Pilares del éxito

\r\nMarcos subrayó que el éxito del Grupo EDP Agro no ha sido un accidente, sino el resultado de una planificación cuidadosa y de un espíritu emprendedor arraigado en el ADN de la empresa. Otro pilar del éxito de EDP Agro ha sido su enfoque en el asociativismo. Desde sus inicios, el grupo ha optado por crecer de la mano de socios estratégicos. «Todo crecimiento nuevo tiene que ir con un esquema asociativo», afirmó Berisso.\r\n\r\nEsta historia resuena profundamente con nuestros propios valores y prácticas. En Simpleza, creemos firmemente en el poder del trabajo en equipo y en la importancia de construir relaciones sólidas y duraderas, no solo dentro de nuestra organización, sino también con socios y clientes. La historia de Grupo EDP Agro es un recordatorio de que el éxito en el agro no se trata solo de lo que se cultiva o produce, sino también de cómo se gestiona, se planifica y se asocia.\r\n

La importancia de la profesionalización y la visión a largo plazo

\r\nOtro aspecto clave del éxito del Grupo EDP Agro ha sido su enfoque en la profesionalización de la empresa. A medida que el grupo ha crecido, también lo ha hecho su equipo, pasando de ser una pequeña operación familiar a una empresa con más de 100 empleados. Este crecimiento ha sido acompañado por una institucionalización gradual, con un enfoque en la profesionalización de áreas clave y la incorporación de talento especializado.\r\n\r\nEsta es una lección muy valiosa. Entendamos que, para mantenernos competitivos y continuar creciendo, debemos invertir en nuestro equipo y en la profesionalización de nuestras operaciones. No se trata solo de lo que podemos lograr hoy, sino de lo que queremos construir para el futuro.\r\n

Unión familiar y proyección a las nuevas generaciones

\r\nFinalmente, Marcos destacó la importancia de la unión familiar y la planificación para las futuras generaciones. Con ocho hermanos en la propiedad y una nueva generación que va desde los 4 hasta los 32 años, la empresa está explorando formas de motivar a los jóvenes a involucrarse en el negocio, ya sea en roles tradicionales o en nuevas áreas como marketing y comunicación. «Queremos que la próxima generación vea la empresa como una oportunidad, no como una carga», afirmó Berisso.\r\n\r\nEn conclusión, la historia de Grupo EDP Agro es un testimonio inspirador de lo que se puede lograr con una planificación estratégica sólida, un enfoque en la diversificación y un fuerte espíritu de equipo. Ofrece valiosas lecciones sobre cómo gestionar el crecimiento en un entorno tan dinámico como el agro.', '¿Se puede crecer horizontal y verticalmente en el campo con más valor y rentabilidad?', '', 'publish', 'open', 'open', '', 'se-puede-crecer-horizontal-y-verticalmente-en-el-campo-con-mas-valor-y-rentabilidad', '', '', '2024-09-12 16:24:16', '2024-09-12 16:24:16', '', 0, 'https://simpleza.com.ar/?p=447', 0, 'post', '', 0), (448, 1, '2024-09-12 16:27:30', '2024-09-12 16:27:30', 'El resultado del negocio agrícola depende fundamentalmente de la combinación de dos factores: la eficiencia con la que una empresa ejecuta sus rutinas y el contexto en el que se desarrollan sus negocios.\r\n\r\nEntre nuestras principales rutinas están las operaciones agrícolas, el abastecimiento de insumos, la contratación de servicios, la comercialización, el financiamiento, la contabilidad de las operaciones, la gestión fiscal y la coordinación de equipos.\r\n\r\nEn el contexto del negocio agrícola encontramos factores variables como el clima, con su impacto directo en los rendimientos, factores volátiles como los precios, y factores inciertos como las tasas de financiamiento disponibles, el tipo de cambio vigente, y la inflación\r\n\r\nEl contexto, esencialmente debido a la variabilidad climática, determina que 1 de cada 5 años los resultados sean negativos y 1 de cada 10/15 años, dependiendo la zona, sean muy negativos. Esta dispersión en los resultados por el impacto del clima en los rendimientos productivos se traduce en que el negocio agrícola sea de alto riesgo, y por ende su retorno debiera ser también alto. Es común escuchar en el sector que un año malo se lleva 3 a 4 buenos de ganancia siempre y cuando las rutinas sean eficientes.\r\n\r\nActualmente (abril 2024) cuando proyectamos los resultados agrícolas en campo alquilado con rendimientos promedio y precios y costos proyectados actuales, la rentabilidad determinada no se vincula al riesgo asumido.\r\n\r\nEl siguiente ejercicio de Sensibilidad de la Rentabilidad sobre cambios en Precios y Rindes muestra la gran dispersión del negocio agrícola, por ejemplo, una caída de sólo el 10% de rendimiento productivo (o bien de precios), con otras variables contantes, implicaría una Rentabilidad del negocio negativa. Como se mencionó, esta variabilidad del negocio explica la alta renta que se le exige.\r\n\r\nGráfico 1: Sensibilidad de Rentabilidad\r\n

\r\nLa mala noticia es que los precios proyectados de los productos no son “malos” ya que se ubican cerca del promedio histórico de los últimos 15 años (por ejemplo, el precio de Soja ronda el promedio de 307 u$s/ton como muestra el Gráfico 2), así como la mayoría de los costos de los principales insumos (el caso de la Urea en el Gráfico 3 cuyo precio converge en los últimos meses al promedio histórico). Cabe mencionar que los costos relacionados con los combustibles con la excepción, ya que están sobre sus valores medios históricos.\r\n\r\nGráfico 2: Evolución de Precio de Soja\r\n

\r\nGráfico 3: Evolución del Precio de UREA\r\n\r\n\r\n\r\nSin dudas, las reglas de juego parecen haber cambiado, los arrendamientos no bajan fruto del intercambio entre oferta y demanda y el mercado ya no ofrece tasas de interés subsidiadas como en el pasado.\r\n\r\nUna de cal y una de arena. La buena noticia es que la campaña 24/25 recién comienza y los granos a producir se comercializarán principalmente dentro de 12 meses, entonces en este período el productor tendrá la oportunidad de arbitrar precios, costos y tasas de interés.\r\n\r\nEn este sentido, el Gráfico 3 demuestra esta posibilidad de arbitraje, la dispersión histórica del precio de la soja del período T+12 meses respecto a hoy (T) indica que puede escalar hasta 40% o bien retroceder hasta 70%, y lo más importante, solamente en el 20% de los casos el precio con el que se realizó el ejercicio de proyección al inicio de la campaña, es decir el precio planificado, fue similar al precio final.\r\n\r\nGráfico 4: Volatilidad de precios de Soja (T+12/T)\r\n

\r\nOtro ejemplo de lo antes mencionado, la fluctuación de la tasa de interés equivalente en dólares para distintos tipos de cambio esperados y tasas de interés en pesos a 12 meses del siguiente esquema, indica que las empresas agrícolas podrán beneficiarse en la medida que estén alerta a las oportunidades de mercado.\r\n\r\nGráfico 5: Tasa de interés equivalente en dólares (Pesos vs Dólares). Plazo 12 meses\r\n

\r\nEste escenario requiere ser muy exigente con la eficiencia de las rutinas: las rutinas operativas, maximizando rendimientos con los recursos disponibles; las rutinas comerciales, arbitrando precios en los momentos oportunos; las rutinas de abastecimiento; y las rutinas financieras, buscando las mejores opciones para financiar un negocio de riesgo con tasas de interés no subsidiadas.\r\n\r\nEn resumen, para tener éxito en la campaña 24/25, las empresas agrícolas deberán optimizar sus rutinas operativas, comerciales y financieras, y estar atentas a las oportunidades de arbitraje en un contexto de alta incertidumbre.', 'La planificación agrícola 24/25: una de cal y una de arena', '', 'publish', 'open', 'open', '', 'la-planificacion-agricola-24-25-una-de-cal-y-una-de-arena', '', '', '2024-09-12 16:27:30', '2024-09-12 16:27:30', '', 0, 'https://simpleza.com.ar/?p=448', 0, 'post', '', 0), (449, 1, '2024-09-12 16:20:29', '2024-09-12 16:20:29', '', 'image_2024-09-12_102029677', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102029677', '', '', '2024-09-12 16:20:29', '2024-09-12 16:20:29', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102029677.png', 0, 'attachment', 'image/png', 0), (451, 1, '2024-09-12 16:22:04', '2024-09-12 16:22:04', 'Precios Soja', 'Evolución de precio Soja', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102204558', '', '', '2024-09-12 16:22:38', '2024-09-12 16:22:38', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102204558.png', 0, 'attachment', 'image/png', 0), (452, 2, '2024-09-12 16:22:22', '2024-09-12 16:22:22', 'Recientemente tuvimos el privilegio de entrevistar, de la mano de Agrositio, a Marcos Berisso, director de Estancias Don Pedro y La Rosa, Grupo EDP Agro, quien compartió las estrategias que han permitido a su empresa no solo mantenerse relevante, sino también expandirse significativamente en los últimos 25 años.\r\n

¿Es posible crecer en ambas direcciones?

\r\nSí, es posible, pero requiere una estrategia clara y adaptable. Marcos señaló que la clave está en tener un «norte», un plan estratégico que guíe el crecimiento de la empresa, pero que también sea lo suficientemente flexible para adaptarse a las circunstancias del día a día.\r\n\r\nEn el caso de Grupo EDP Agro, la capacidad para diversificarse y agregar valor ha sido fundamental en su expansión. El grupo no solo ha crecido en sus actividades agrícolas y ganaderas tradicionales, sino que también ha incursionado en la agroindustria. A partir de la crisis de sequía de 2008-2009, EDP Agro decidió apostar por la diversificación y la creación de valor añadido, estableciendo un predio industrial en Bolívar con una planta de acopio, una de alimentos balanceados, y una extrusora de soja. Esta diversificación no sólo fortaleció su posición en el mercado, sino que también los convirtió en un actor relevante en la agroindustria.\r\n

Estrategia y asociativismo: Los Pilares del éxito

\r\nMarcos subrayó que el éxito del Grupo EDP Agro no ha sido un accidente, sino el resultado de una planificación cuidadosa y de un espíritu emprendedor arraigado en el ADN de la empresa. Otro pilar del éxito de EDP Agro ha sido su enfoque en el asociativismo. Desde sus inicios, el grupo ha optado por crecer de la mano de socios estratégicos. «Todo crecimiento nuevo tiene que ir con un esquema asociativo», afirmó Berisso.\r\n\r\nEsta historia resuena profundamente con nuestros propios valores y prácticas. En Simpleza, creemos firmemente en el poder del trabajo en equipo y en la importancia de construir relaciones sólidas y duraderas, no solo dentro de nuestra organización, sino también con socios y clientes. La historia de Grupo EDP Agro es un recordatorio de que el éxito en el agro no se trata solo de lo que se cultiva o produce, sino también de cómo se gestiona, se planifica y se asocia.\r\n

La importancia de la profesionalización y la visión a largo plazo

\r\nOtro aspecto clave del éxito del Grupo EDP Agro ha sido su enfoque en la profesionalización de la empresa. A medida que el grupo ha crecido, también lo ha hecho su equipo, pasando de ser una pequeña operación familiar a una empresa con más de 100 empleados. Este crecimiento ha sido acompañado por una institucionalización gradual, con un enfoque en la profesionalización de áreas clave y la incorporación de talento especializado.\r\n\r\nEsta es una lección muy valiosa. Entendamos que, para mantenernos competitivos y continuar creciendo, debemos invertir en nuestro equipo y en la profesionalización de nuestras operaciones. No se trata solo de lo que podemos lograr hoy, sino de lo que queremos construir para el futuro.\r\n

Unión familiar y proyección a las nuevas generaciones

\r\nFinalmente, Marcos destacó la importancia de la unión familiar y la planificación para las futuras generaciones. Con ocho hermanos en la propiedad y una nueva generación que va desde los 4 hasta los 32 años, la empresa está explorando formas de motivar a los jóvenes a involucrarse en el negocio, ya sea en roles tradicionales o en nuevas áreas como marketing y comunicación. «Queremos que la próxima generación vea la empresa como una oportunidad, no como una carga», afirmó Berisso.\r\n\r\nEn conclusión, la historia de Grupo EDP Agro es un testimonio inspirador de lo que se puede lograr con una planificación estratégica sólida, un enfoque en la diversificación y un fuerte espíritu de equipo. Ofrece valiosas lecciones sobre cómo gestionar el crecimiento en un entorno tan dinámico como el agro.', '¿Se puede crecer horizontal y verticalmente en el campo con más valor y rentabilidad?', '', 'inherit', 'closed', 'closed', '', '447-revision-v1', '', '', '2024-09-12 16:22:22', '2024-09-12 16:22:22', '', 447, 'https://simpleza.com.ar/?p=452', 0, 'revision', '', 0), (453, 2, '2024-09-02 16:23:31', '2024-09-02 16:23:31', 'Recently, we had the privilege of interviewing, alongside Agrositio, Marcos Berisso, director of Estancias Don Pedro y La Rosa, Grupo EDP Agro, who shared the strategies that have allowed his company not only to stay relevant but also to expand significantly over the past 25 years.\r\n\r\nIs it possible to grow in both directions?\r\n\r\nYes, it is possible, but it requires a clear and adaptable strategy. Marcos noted that the key is to have a “north,” a strategic plan that guides the company’s growth but is also flexible enough to adapt to day-to-day circumstances.\r\n\r\nIn the case of Grupo EDP Agro, the ability to diversify and add value has been fundamental to its expansion. The group has not only grown in its traditional agricultural and livestock activities but has also ventured into agroindustry. Following the drought crisis of 2008-2009, EDP Agro decided to invest in diversification and value creation by establishing an industrial site in Bolívar with a storage plant, a feed plant, and a soybean extruder. This diversification not only strengthened its market position but also made them a key player in the agroindustry.\r\n\r\nStrategy and Partnership: The Pillars of Success\r\n\r\nMarcos emphasized that the success of Grupo EDP Agro has not been an accident but the result of careful planning and an entrepreneurial spirit embedded in the company’s DNA. Another pillar of EDP Agro’s success has been its focus on partnerships. From the beginning, the group has chosen to grow alongside strategic partners. “Every new growth must come with a partnership model,” Berisso stated.\r\n\r\nThis story deeply resonates with our own values and practices. At Simpleza, we firmly believe in the power of teamwork and the importance of building strong and lasting relationships, not only within our organization but also with partners and clients. The story of Grupo EDP Agro is a reminder that success in agriculture is not just about what you grow or produce, but also about how you manage, plan, and collaborate.\r\n\r\nThe Importance of Professionalization and Long-Term Vision\r\n\r\nAnother key aspect of Grupo EDP Agro’s success has been its focus on professionalizing the company. As the group has grown, so has its team, evolving from a small family operation to a company with over 100 employees. This growth has been accompanied by gradual institutionalization, with a focus on professionalizing key areas and incorporating specialized talent.\r\n\r\nThis is a very valuable lesson. We must understand that to remain competitive and continue growing, we need to invest in our team and the professionalization of our operations. It’s not just about what we can achieve today, but what we want to build for the future.\r\n\r\nFamily Unity and Projection for Future Generations\r\n\r\nFinally, Marcos highlighted the importance of family unity and planning for future generations. With eight siblings involved in the business and a new generation ranging from 4 to 32 years old, the company is exploring ways to motivate the younger generation to get involved in the business, whether in traditional roles or in new areas like marketing and communication. “We want the next generation to see the company as an opportunity, not a burden,” Berisso stated.\r\n\r\nIn conclusion, the story of Grupo EDP Agro is an inspiring testament to what can be achieved with solid strategic planning, a focus on diversification, and a strong team spirit. It offers valuable lessons on how to manage growth in a dynamic environment like agriculture.', 'Can You Grow Horizontally and Vertically in the Most Valuable and Profitable Field?', '', 'publish', 'open', 'open', '', 'can-you-grow-horizontally-and-vertically-in-the-most-valuable-and-profitable-field', '', '', '2024-09-12 16:24:02', '2024-09-12 16:24:02', '', 0, 'https://simpleza.com.ar/?p=453', 0, 'post', '', 0), (454, 1, '2024-09-12 16:23:21', '2024-09-12 16:23:21', 'Precios UREA', 'Evolucion de precio UREA', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102322010', '', '', '2024-09-12 16:23:44', '2024-09-12 16:23:44', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102322010.png', 0, 'attachment', 'image/png', 0), (455, 2, '2024-09-12 16:23:31', '2024-09-12 16:23:31', 'Recently, we had the privilege of interviewing, alongside Agrositio, Marcos Berisso, director of Estancias Don Pedro y La Rosa, Grupo EDP Agro, who shared the strategies that have allowed his company not only to stay relevant but also to expand significantly over the past 25 years.\r\n\r\nIs it possible to grow in both directions?\r\n\r\nYes, it is possible, but it requires a clear and adaptable strategy. Marcos noted that the key is to have a “north,” a strategic plan that guides the company’s growth but is also flexible enough to adapt to day-to-day circumstances.\r\n\r\nIn the case of Grupo EDP Agro, the ability to diversify and add value has been fundamental to its expansion. The group has not only grown in its traditional agricultural and livestock activities but has also ventured into agroindustry. Following the drought crisis of 2008-2009, EDP Agro decided to invest in diversification and value creation by establishing an industrial site in Bolívar with a storage plant, a feed plant, and a soybean extruder. This diversification not only strengthened its market position but also made them a key player in the agroindustry.\r\n\r\nStrategy and Partnership: The Pillars of Success\r\n\r\nMarcos emphasized that the success of Grupo EDP Agro has not been an accident but the result of careful planning and an entrepreneurial spirit embedded in the company’s DNA. Another pillar of EDP Agro’s success has been its focus on partnerships. From the beginning, the group has chosen to grow alongside strategic partners. “Every new growth must come with a partnership model,” Berisso stated.\r\n\r\nThis story deeply resonates with our own values and practices. At Simpleza, we firmly believe in the power of teamwork and the importance of building strong and lasting relationships, not only within our organization but also with partners and clients. The story of Grupo EDP Agro is a reminder that success in agriculture is not just about what you grow or produce, but also about how you manage, plan, and collaborate.\r\n\r\nThe Importance of Professionalization and Long-Term Vision\r\n\r\nAnother key aspect of Grupo EDP Agro’s success has been its focus on professionalizing the company. As the group has grown, so has its team, evolving from a small family operation to a company with over 100 employees. This growth has been accompanied by gradual institutionalization, with a focus on professionalizing key areas and incorporating specialized talent.\r\n\r\nThis is a very valuable lesson. We must understand that to remain competitive and continue growing, we need to invest in our team and the professionalization of our operations. It’s not just about what we can achieve today, but what we want to build for the future.\r\n\r\nFamily Unity and Projection for Future Generations\r\n\r\nFinally, Marcos highlighted the importance of family unity and planning for future generations. With eight siblings involved in the business and a new generation ranging from 4 to 32 years old, the company is exploring ways to motivate the younger generation to get involved in the business, whether in traditional roles or in new areas like marketing and communication. “We want the next generation to see the company as an opportunity, not a burden,” Berisso stated.\r\n\r\nIn conclusion, the story of Grupo EDP Agro is an inspiring testament to what can be achieved with solid strategic planning, a focus on diversification, and a strong team spirit. It offers valuable lessons on how to manage growth in a dynamic environment like agriculture.', 'Can You Grow Horizontally and Vertically in the Most Valuable and Profitable Field?', '', 'inherit', 'closed', 'closed', '', '453-revision-v1', '', '', '2024-09-12 16:23:31', '2024-09-12 16:23:31', '', 453, 'https://simpleza.com.ar/?p=455', 0, 'revision', '', 0), (456, 2, '2024-08-26 16:26:23', '2024-08-26 16:26:23', 'Varios son los actores que integran el sector agropecuario y su cadena de valor, siendo clave para la economía nacional. Entre ellos se destaca el rol de las exportadoras de granos, cuyas funciones principales son:\r\n
    \r\n
  • Intermediar entre los productores y los compradores globales.
    • \r\n
  • Formar precios y mitigar riesgos en el mercado local.
    • \r\n
  • Optimizar la logística y almacenamiento.
    • \r\n
  • Agregar valor a la producción primaria.
    • \r\n
  • Favorecer el cumplimiento normativo.
    • \r\n
  • Promover nuevas tecnologías y prácticas productivas, entre otras.
    • \r\n
\r\nAsimismo, las exportadoras de granos contribuyen significativamente a la economía a través de las exportaciones (los complejos granarios representaron cerca de 37% del valor total exportado en 2023), la generación de divisas (superando 25 mil millones usd) y de empleo, la inversión en infraestructura y transporte, y el desarrollo del mercado de capitales.\r\n\r\nEl éxito del negocio de granos y originación de granos y oleaginosas depende de predecir factores como la producción agrícola mundial, la demanda global, las tendencias de consumo, las acciones de la competencia, los precios internacionales y las condiciones climáticas. Además, es fundamental predecir el comportamiento comercial de los productores locales para tomar decisiones sobre timing y volúmenes de compras, ventas y gestión de riesgos.\r\n\r\nLa compañía Viterra, una de las principales exportadoras de granos de Argentina y el mundo, se acercó a nuestra consultora con estas inquietudes. Para Viterra, el entendimiento de los factores que determinan las decisiones de venta de los productores agropecuarios de diferentes regiones y su cuantificación es vital para el éxito de su negocio y su rentabilidad.\r\n\r\nAsí, poder predecir el volumen de posiciones de venta en los distintos momentos del año: previo a cosechar (venta futura), durante la cosecha (liquidación directa) o en post cosecha (venta disponible), es crucial para desarrollar estrategias de comercialización y optimizar decisiones. Se debe considerar que, en el mercado de granos y oleaginosas, el momento en el que el productor toma posición de venta (Forward, Contrato) no es necesariamente coincidente, en la mayoría de los casos, con el momento de liquidación.\r\n\r\nEn respuesta a esta demanda, desde Simpleza, y en conjunto con Viterra, desarrollamos el modelo “Farmer Selling”. Esta herramienta aplica el estado del arte de la ciencia de datos para integrar y modelar datos de diversas fuentes y así dar respuestas a las preguntas: ¨¿En qué momento del año el productor decidirá vender su producción? ¿Cuál será el volumen por vender?¨\r\n\r\n“Farmer Selling” permite pronosticar, en función de la historia, cómo será la intención de venta durante la próxima campaña, y qué peso relativo posee cada variable determinante. Específicamente la herramienta combina dos modelos, uno de escala anual y otro a escala mensual. El modelo anual tiene como objetivo pronosticar el volumen total de ventas de cada campaña a partir del total producido y algunas covariables. Luego, el modelo mensual pronostica la evolución de las ventas dentro de la campaña comercial.\r\n\r\nAdemás de la predicción puntual, el modelo permite cuantificar la incertidumbre asociada a las predicciones y plantear diferentes escenarios. Esto último se logra caracterizando las campañas según la marcha de ventas relativas aplicando la técnica de análisis de conglomerados o clustering y simulando eventos en el futuro. De este modo, el usuario puede evaluar escenarios de tipo “qué pasa si…”. Todo esto se realiza a través de una interfase gráfica o tablero donde se presentan de manera amigable y resumida series de datos e indicadores claves para la industria.\r\n\r\nConstruimos la herramienta en 12 meses a través de 4 etapas: generación de base de datos histórica con datos públicos y privados (evolución de las posiciones de venta por producto y por región, y las variables que definen su comportamiento); análisis econométrico de las series temporales; construcción y calibración de modelos predictivos; y, por último, la visualización de resultados. La actualización y mantenimiento de la herramienta es continuo.', 'CASO VITERRA – HERRAMIENTA FARMER SELLING: Optimización del negocio comercial de granos a través de modelos predictivos', '', 'publish', 'open', 'open', '', 'caso-viterra-herramienta-farmer-selling-optimizacion-del-negocio-comercial-de-granos-a-traves-de-modelos-predictivos', '', '', '2024-09-12 16:28:40', '2024-09-12 16:28:40', '', 0, 'https://simpleza.com.ar/?p=456', 0, 'post', '', 0), (457, 1, '2024-09-12 16:24:36', '2024-09-12 16:24:36', 'Volatilidad de Precios Soja', 'Volatilidad de precio Soja', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102436481', '', '', '2024-09-12 16:25:21', '2024-09-12 16:25:21', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102436481.png', 0, 'attachment', 'image/png', 0), (458, 1, '2024-09-12 16:26:08', '2024-09-12 16:26:08', '', 'image_2024-09-12_102608995', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102608995', '', '', '2024-09-12 16:26:08', '2024-09-12 16:26:08', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102608995.png', 0, 'attachment', 'image/png', 0), (459, 2, '2024-09-12 16:26:23', '2024-09-12 16:26:23', 'Varios son los actores que integran el sector agropecuario y su cadena de valor, siendo clave para la economía nacional. Entre ellos se destaca el rol de las exportadoras de granos, cuyas funciones principales son:\r\n
    \r\n
  • Intermediar entre los productores y los compradores globales.
    • \r\n
  • Formar precios y mitigar riesgos en el mercado local.
    • \r\n
  • Optimizar la logística y almacenamiento.
    • \r\n
  • Agregar valor a la producción primaria.
    • \r\n
  • Favorecer el cumplimiento normativo.
    • \r\n
  • Promover nuevas tecnologías y prácticas productivas, entre otras.
    • \r\n
\r\nAsimismo, las exportadoras de granos contribuyen significativamente a la economía a través de las exportaciones (los complejos granarios representaron cerca de 37% del valor total exportado en 2023), la generación de divisas (superando 25 mil millones usd) y de empleo, la inversión en infraestructura y transporte, y el desarrollo del mercado de capitales.\r\n\r\nEl éxito del negocio de granos y originación de granos y oleaginosas depende de predecir factores como la producción agrícola mundial, la demanda global, las tendencias de consumo, las acciones de la competencia, los precios internacionales y las condiciones climáticas. Además, es fundamental predecir el comportamiento comercial de los productores locales para tomar decisiones sobre timing y volúmenes de compras, ventas y gestión de riesgos.\r\n\r\nLa compañía Viterra, una de las principales exportadoras de granos de Argentina y el mundo, se acercó a nuestra consultora con estas inquietudes. Para Viterra, el entendimiento de los factores que determinan las decisiones de venta de los productores agropecuarios de diferentes regiones y su cuantificación es vital para el éxito de su negocio y su rentabilidad.\r\n\r\nAsí, poder predecir el volumen de posiciones de venta en los distintos momentos del año: previo a cosechar (venta futura), durante la cosecha (liquidación directa) o en post cosecha (venta disponible), es crucial para desarrollar estrategias de comercialización y optimizar decisiones. Se debe considerar que, en el mercado de granos y oleaginosas, el momento en el que el productor toma posición de venta (Forward, Contrato) no es necesariamente coincidente, en la mayoría de los casos, con el momento de liquidación.\r\n\r\nEn respuesta a esta demanda, desde Simpleza, y en conjunto con Viterra, desarrollamos el modelo “Farmer Selling”. Esta herramienta aplica el estado del arte de la ciencia de datos para integrar y modelar datos de diversas fuentes y así dar respuestas a las preguntas: ¨¿En qué momento del año el productor decidirá vender su producción? ¿Cuál será el volumen por vender?¨\r\n\r\n“Farmer Selling” permite pronosticar, en función de la historia, cómo será la intención de venta durante la próxima campaña, y qué peso relativo posee cada variable determinante. Específicamente la herramienta combina dos modelos, uno de escala anual y otro a escala mensual. El modelo anual tiene como objetivo pronosticar el volumen total de ventas de cada campaña a partir del total producido y algunas covariables. Luego, el modelo mensual pronostica la evolución de las ventas dentro de la campaña comercial.\r\n\r\nAdemás de la predicción puntual, el modelo permite cuantificar la incertidumbre asociada a las predicciones y plantear diferentes escenarios. Esto último se logra caracterizando las campañas según la marcha de ventas relativas aplicando la técnica de análisis de conglomerados o clustering y simulando eventos en el futuro. De este modo, el usuario puede evaluar escenarios de tipo “qué pasa si…”. Todo esto se realiza a través de una interfase gráfica o tablero donde se presentan de manera amigable y resumida series de datos e indicadores claves para la industria.\r\n\r\nConstruimos la herramienta en 12 meses a través de 4 etapas: generación de base de datos histórica con datos públicos y privados (evolución de las posiciones de venta por producto y por región, y las variables que definen su comportamiento); análisis econométrico de las series temporales; construcción y calibración de modelos predictivos; y, por último, la visualización de resultados. La actualización y mantenimiento de la herramienta es continuo.', 'CASO VITERRA – HERRAMIENTA FARMER SELLING: Optimización del negocio comercial de granos a través de modelos predictivos', '', 'inherit', 'closed', 'closed', '', '456-revision-v1', '', '', '2024-09-12 16:26:23', '2024-09-12 16:26:23', '', 456, 'https://simpleza.com.ar/?p=459', 0, 'revision', '', 0), (460, 2, '2024-08-26 16:27:47', '2024-08-26 16:27:47', 'Several key players make up the agricultural sector and its value chain, which is crucial to the national economy. Among them, the role of grain exporters stands out, with their main functions being:\r\n
    \r\n
  • Acting as intermediaries between producers and global buyers.
    • \r\n
  • Setting prices and mitigating risks in the local market.
    • \r\n
  • Optimizing logistics and storage.
    • \r\n
  • Adding value to primary production.
    • \r\n
  • Facilitating regulatory compliance.
    • \r\n
  • Promoting new technologies and production practices, among others.
    • \r\n
\r\nAdditionally, grain exporters contribute significantly to the economy through exports (grain complexes accounted for nearly 37% of the total export value in 2023), foreign exchange generation (exceeding USD 25 billion), employment, infrastructure and transportation investment, and capital market development.\r\n\r\nThe success of the grain and oilseed origination business depends on predicting factors such as global agricultural production, global demand, consumption trends, competitors’ actions, international prices, and weather conditions. Moreover, it is crucial to predict the commercial behavior of local producers to make decisions about timing and volumes for purchases, sales, and risk management.\r\n\r\nViterra, one of the leading grain exporters in Argentina and the world, approached our consultancy with these concerns. For Viterra, understanding and quantifying the factors that determine the selling decisions of agricultural producers in different regions is vital to the success of their business and profitability.\r\n\r\nThus, being able to predict the volume of sales positions at different times of the year—before harvest (forward sales), during harvest (direct settlement), or post-harvest (spot sales)—is crucial for developing marketing strategies and optimizing decisions. It should be noted that, in the grain and oilseed market, the moment when the producer takes a sales position (Forward, Contract) does not necessarily coincide, in most cases, with the settlement moment.\r\n\r\nIn response to this demand, at Simpleza, and in collaboration with Viterra, we developed the “Farmer Selling” model. This tool applies state-of-the-art data science to integrate and model data from various sources and answer the questions: “When will the producer decide to sell their production during the year? What will be the volume to sell?”\r\n\r\n“Farmer Selling” allows forecasting, based on historical data, how the selling intention will be during the next campaign and the relative importance of each determining variable. Specifically, the tool combines two models: one at an annual scale and another at a monthly scale. The annual model aims to forecast the total sales volume of each campaign based on the total produced and some covariables. Then, the monthly model forecasts the evolution of sales within the commercial campaign.\r\n\r\nIn addition to specific predictions, the model allows quantifying the uncertainty associated with the predictions and proposing different scenarios. This is achieved by characterizing campaigns according to the relative sales evolution using clustering analysis and simulating future events. This way, the user can evaluate “what if…” scenarios. All of this is presented through a user-friendly graphical interface or dashboard, where data series and key industry indicators are summarized.\r\n\r\nWe built the tool over 12 months through four stages: generating a historical database with public and private data (evolution of sales positions by product and region, and the variables that define their behavior); econometric analysis of the time series; construction and calibration of predictive models; and finally, result visualization. The tool’s updating and maintenance are continuous.', 'VITERRA CASE – FARMER SELLING TOOL: Optimization of the grain trading business through predictive models', '', 'publish', 'open', 'open', '', 'viterra-case-farmer-selling-tooloptimization-of-the-grain-trading-business-through-predictive-models', '', '', '2024-09-12 16:28:16', '2024-09-12 16:28:16', '', 0, 'https://simpleza.com.ar/?p=460', 0, 'post', '', 0), (461, 1, '2024-09-12 16:27:06', '2024-09-12 16:27:06', 'La planificación agrícola 24/25: una de cal y una de arena', 'planificación agrícola', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_102707222', '', '', '2024-09-12 16:27:27', '2024-09-12 16:27:27', '', 448, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_102707222.png', 0, 'attachment', 'image/png', 0), (462, 1, '2024-09-12 16:27:30', '2024-09-12 16:27:30', 'El resultado del negocio agrícola depende fundamentalmente de la combinación de dos factores: la eficiencia con la que una empresa ejecuta sus rutinas y el contexto en el que se desarrollan sus negocios.\r\n\r\nEntre nuestras principales rutinas están las operaciones agrícolas, el abastecimiento de insumos, la contratación de servicios, la comercialización, el financiamiento, la contabilidad de las operaciones, la gestión fiscal y la coordinación de equipos.\r\n\r\nEn el contexto del negocio agrícola encontramos factores variables como el clima, con su impacto directo en los rendimientos, factores volátiles como los precios, y factores inciertos como las tasas de financiamiento disponibles, el tipo de cambio vigente, y la inflación\r\n\r\nEl contexto, esencialmente debido a la variabilidad climática, determina que 1 de cada 5 años los resultados sean negativos y 1 de cada 10/15 años, dependiendo la zona, sean muy negativos. Esta dispersión en los resultados por el impacto del clima en los rendimientos productivos se traduce en que el negocio agrícola sea de alto riesgo, y por ende su retorno debiera ser también alto. Es común escuchar en el sector que un año malo se lleva 3 a 4 buenos de ganancia siempre y cuando las rutinas sean eficientes.\r\n\r\nActualmente (abril 2024) cuando proyectamos los resultados agrícolas en campo alquilado con rendimientos promedio y precios y costos proyectados actuales, la rentabilidad determinada no se vincula al riesgo asumido.\r\n\r\nEl siguiente ejercicio de Sensibilidad de la Rentabilidad sobre cambios en Precios y Rindes muestra la gran dispersión del negocio agrícola, por ejemplo, una caída de sólo el 10% de rendimiento productivo (o bien de precios), con otras variables contantes, implicaría una Rentabilidad del negocio negativa. Como se mencionó, esta variabilidad del negocio explica la alta renta que se le exige.\r\n\r\nGráfico 1: Sensibilidad de Rentabilidad\r\n

\r\nLa mala noticia es que los precios proyectados de los productos no son “malos” ya que se ubican cerca del promedio histórico de los últimos 15 años (por ejemplo, el precio de Soja ronda el promedio de 307 u$s/ton como muestra el Gráfico 2), así como la mayoría de los costos de los principales insumos (el caso de la Urea en el Gráfico 3 cuyo precio converge en los últimos meses al promedio histórico). Cabe mencionar que los costos relacionados con los combustibles con la excepción, ya que están sobre sus valores medios históricos.\r\n\r\nGráfico 2: Evolución de Precio de Soja\r\n

\r\nGráfico 3: Evolución del Precio de UREA\r\n\r\n\r\n\r\nSin dudas, las reglas de juego parecen haber cambiado, los arrendamientos no bajan fruto del intercambio entre oferta y demanda y el mercado ya no ofrece tasas de interés subsidiadas como en el pasado.\r\n\r\nUna de cal y una de arena. La buena noticia es que la campaña 24/25 recién comienza y los granos a producir se comercializarán principalmente dentro de 12 meses, entonces en este período el productor tendrá la oportunidad de arbitrar precios, costos y tasas de interés.\r\n\r\nEn este sentido, el Gráfico 3 demuestra esta posibilidad de arbitraje, la dispersión histórica del precio de la soja del período T+12 meses respecto a hoy (T) indica que puede escalar hasta 40% o bien retroceder hasta 70%, y lo más importante, solamente en el 20% de los casos el precio con el que se realizó el ejercicio de proyección al inicio de la campaña, es decir el precio planificado, fue similar al precio final.\r\n\r\nGráfico 4: Volatilidad de precios de Soja (T+12/T)\r\n

\r\nOtro ejemplo de lo antes mencionado, la fluctuación de la tasa de interés equivalente en dólares para distintos tipos de cambio esperados y tasas de interés en pesos a 12 meses del siguiente esquema, indica que las empresas agrícolas podrán beneficiarse en la medida que estén alerta a las oportunidades de mercado.\r\n\r\nGráfico 5: Tasa de interés equivalente en dólares (Pesos vs Dólares). Plazo 12 meses\r\n

\r\nEste escenario requiere ser muy exigente con la eficiencia de las rutinas: las rutinas operativas, maximizando rendimientos con los recursos disponibles; las rutinas comerciales, arbitrando precios en los momentos oportunos; las rutinas de abastecimiento; y las rutinas financieras, buscando las mejores opciones para financiar un negocio de riesgo con tasas de interés no subsidiadas.\r\n\r\nEn resumen, para tener éxito en la campaña 24/25, las empresas agrícolas deberán optimizar sus rutinas operativas, comerciales y financieras, y estar atentas a las oportunidades de arbitraje en un contexto de alta incertidumbre.', 'La planificación agrícola 24/25: una de cal y una de arena', '', 'inherit', 'closed', 'closed', '', '448-revision-v1', '', '', '2024-09-12 16:27:30', '2024-09-12 16:27:30', '', 448, 'https://simpleza.com.ar/?p=462', 0, 'revision', '', 0); INSERT INTO `yEdWz_posts` VALUES (463, 1, '2024-05-30 16:29:29', '2024-05-30 16:29:29', 'El resultado del negocio agrícola depende fundamentalmente de la combinación de dos factores: la eficiencia con la que una empresa ejecuta sus rutinas y el contexto en el que se desarrollan sus negocios.\r\n\r\nThe outcome of the agricultural business fundamentally depends on the combination of two factors: the efficiency with which a company executes its routines and the context in which its business develops.\r\n\r\nAmong our main routines are agricultural operations, input procurement, service contracting, marketing, financing, accounting of operations, tax management, and team coordination.In the context of the agricultural business, we find variable factors such as the weather, with its direct impact on yields, volatile factors such as prices, and uncertain factors such as available financing rates, the prevailing exchange rate, and inflation.\r\nThe context, primarily due to climatic variability, means that 1 in 5 years results are negative, and 1 in every 10 to 15 years, depending on the region, results are very negative. This dispersion in results due to the impact of weather on productive yields translates to the agricultural business being high-risk, and therefore its return should also be high. It is common to hear in the sector that one bad year wipes out the gains of 3 to 4 good years, provided the routines are efficient.\r\n\r\nCurrently (April 2024), when we project agricultural results on leased land with average yields and current projected prices and costs, the determined profitability does not align with the assumed risk.\r\nThe following Sensitivity Analysis of Profitability on changes in Prices and Yields demonstrates the high variability of the agricultural business. For example, a mere 10% drop in productive yield (or prices), with other variables constant, would result in negative business profitability. As mentioned, this business variability explains the high returns demanded.\r\n\r\nChart 1: Profitability Sensitivity\r\n

\r\nThe bad news is that the projected product prices are not “bad” since they are close to the historical average of the last 15 years (for example, the price of Soybean is around the average of $307/ton as shown in Chart 2), as well as most of the costs of major inputs (in the case of Urea in Chart 3, its price has recently converged to the historical average). It is worth mentioning that costs related to fuels are an exception, as they are above their historical average values.\r\n\r\nChart 2: Soybean Price Trend\r\n

\r\nChart 3: Urea Price Trend\r\n\r\n\r\n\r\nUndoubtedly, the rules of the game seem to have changed; rents are not decreasing due to the interplay between supply and demand, and the market no longer offers subsidized interest rates as in the past.\r\nA mixed bag of results. The good news is that the 24/25 campaign is just beginning, and the grains to be produced will be marketed primarily within 12 months. During this period, the producer will have the opportunity to arbitrate prices, costs, and interest rates.\r\nIn this regard, Chart 4 demonstrates this arbitration possibility. The historical dispersion of the soybean price over the T+12 months period compared to today (T) indicates that it can scale up to 40% or decline up to 70%. Most importantly, in only 20% of cases was the price at the start of the campaign projection exercise, i.e., the planned price, similar to the final price.\r\n\r\nChart 4: Soybean Price Volatility (T+12/T)\r\n

\r\nAnother example, the fluctuation of the equivalent interest rate in dollars for different expected exchange rates and peso interest rates over a 12-month period, indicates that agricultural companies can benefit as long as they remain alert to market opportunities.\r\n\r\nChart 5: Equivalent Interest Rate in Dollars (Pesos vs. Dollars). Term 12 months\r\n

\r\nThis scenario requires being very stringent with routine efficiency: operational routines to maximize yields with available resources, commercial routines to arbitrate prices at opportune moments, procurement routines, and financial routines to seek the best options for financing a high-risk business with unsubsidized interest rates.\r\nIn summary, to succeed in the 24/25 campaign, agricultural companies must optimize their operational, commercial, and financial routines and be vigilant for arbitration opportunities in a highly uncertain context.', 'Agricultural Planning for 24/25: A Mixed Bag of Results', '', 'publish', 'open', 'open', '', 'agricultural-planning-for-24-25-a-mixed-bag-of-results', '', '', '2024-09-12 16:30:44', '2024-09-12 16:30:44', '', 0, 'https://simpleza.com.ar/?p=463', 0, 'post', '', 0), (464, 2, '2024-09-12 16:27:47', '2024-09-12 16:27:47', 'Several key players make up the agricultural sector and its value chain, which is crucial to the national economy. Among them, the role of grain exporters stands out, with their main functions being:\r\n
    \r\n
  • Acting as intermediaries between producers and global buyers.
    • \r\n
  • Setting prices and mitigating risks in the local market.
    • \r\n
  • Optimizing logistics and storage.
    • \r\n
  • Adding value to primary production.
    • \r\n
  • Facilitating regulatory compliance.
    • \r\n
  • Promoting new technologies and production practices, among others.
    • \r\n
\r\nAdditionally, grain exporters contribute significantly to the economy through exports (grain complexes accounted for nearly 37% of the total export value in 2023), foreign exchange generation (exceeding USD 25 billion), employment, infrastructure and transportation investment, and capital market development.\r\n\r\nThe success of the grain and oilseed origination business depends on predicting factors such as global agricultural production, global demand, consumption trends, competitors’ actions, international prices, and weather conditions. Moreover, it is crucial to predict the commercial behavior of local producers to make decisions about timing and volumes for purchases, sales, and risk management.\r\n\r\nViterra, one of the leading grain exporters in Argentina and the world, approached our consultancy with these concerns. For Viterra, understanding and quantifying the factors that determine the selling decisions of agricultural producers in different regions is vital to the success of their business and profitability.\r\n\r\nThus, being able to predict the volume of sales positions at different times of the year—before harvest (forward sales), during harvest (direct settlement), or post-harvest (spot sales)—is crucial for developing marketing strategies and optimizing decisions. It should be noted that, in the grain and oilseed market, the moment when the producer takes a sales position (Forward, Contract) does not necessarily coincide, in most cases, with the settlement moment.\r\n\r\nIn response to this demand, at Simpleza, and in collaboration with Viterra, we developed the “Farmer Selling” model. This tool applies state-of-the-art data science to integrate and model data from various sources and answer the questions: “When will the producer decide to sell their production during the year? What will be the volume to sell?”\r\n\r\n“Farmer Selling” allows forecasting, based on historical data, how the selling intention will be during the next campaign and the relative importance of each determining variable. Specifically, the tool combines two models: one at an annual scale and another at a monthly scale. The annual model aims to forecast the total sales volume of each campaign based on the total produced and some covariables. Then, the monthly model forecasts the evolution of sales within the commercial campaign.\r\n\r\nIn addition to specific predictions, the model allows quantifying the uncertainty associated with the predictions and proposing different scenarios. This is achieved by characterizing campaigns according to the relative sales evolution using clustering analysis and simulating future events. This way, the user can evaluate “what if…” scenarios. All of this is presented through a user-friendly graphical interface or dashboard, where data series and key industry indicators are summarized.\r\n\r\nWe built the tool over 12 months through four stages: generating a historical database with public and private data (evolution of sales positions by product and region, and the variables that define their behavior); econometric analysis of the time series; construction and calibration of predictive models; and finally, result visualization. The tool’s updating and maintenance are continuous.', 'VITERRA CASE – FARMER SELLING TOOL: Optimization of the grain trading business through predictive models', '', 'inherit', 'closed', 'closed', '', '460-revision-v1', '', '', '2024-09-12 16:27:47', '2024-09-12 16:27:47', '', 460, 'https://simpleza.com.ar/?p=464', 0, 'revision', '', 0), (465, 2, '2024-08-19 16:30:10', '2024-08-19 16:30:10', 'El crecimiento empresarial es un concepto que trasciende las simples métricas financieras, abarcando una transformación multidimensional que refleja la evolución de la organización y su impacto en el entorno.\r\n\r\nTradicionalmente, el crecimiento se ha medido por el aumento de ingresos, la expansión del mercado o el incremento de personal. Sin embargo, una visión más completa revela su naturaleza compleja y variada. En el ámbito financiero, puede manifestarse a través del aumento del EBITDA, el incremento del patrimonio neto o la expansión del valor creado. Por ejemplo, una startup tecnológica puede experimentar un crecimiento significativo en su valoración, aún con un EBITDA negativo en sus etapas iniciales.\r\n\r\nEl crecimiento operativo, igualmente crucial, implica mejorar la eficiencia de los procesos, aumentar la producción o expandirse geográficamente. Una empresa manufacturera, por caso, puede estar creciendo sustancialmente en capacidad productiva sin que esto se refleje inmediatamente en sus estados financieros.\r\n\r\nDesde una perspectiva estratégica, el crecimiento puede manifestarse como diversificación de negocios, fortalecimiento de la marca o mejora de la posición competitiva. Estos aspectos, aunque menos tangibles, son fundamentales para el éxito a largo plazo.\r\n\r\nEs importante reconocer que el crecimiento se persigue de manera diferente según la etapa de la empresa. Las startups suelen priorizar la creación de valor y el crecimiento del patrimonio neto, mientras que las empresas en fase de crecimiento buscan mejorar todos los indicadores simultáneamente. Las empresas en reestructuración pueden sacrificar temporalmente el patrimonio neto para mejorar el EBITDA, mientras que las maduras pueden enfocarse en mantener indicadores sólidos, aunque esto implique una reducción en el valor creado total.\r\n\r\nEn el sector agropecuario, el concepto de crecimiento adquiere matices adicionales. Más allá de la expansión en hectáreas o el aumento de la producción, el verdadero crecimiento implica la evolución de un productor a un empresario. Este proceso involucra la profesionalización de la gestión, la incorporación de tecnología y la diversificación de riesgos.\r\n\r\nPor ejemplo, un productor de soja en la Pampa argentina puede iniciar su crecimiento aumentando la superficie cultivada. Sin embargo, el salto cualitativo se da cuando comienza a gestionar su actividad como una empresa integral: implementando sistemas de gestión, diversificando cultivos, integrando verticalmente su producción o expandiéndose a otras regiones. Este enfoque empresarial no solo aumenta la rentabilidad, sino que también mejora la resiliencia ante factores externos como el clima o las fluctuaciones del mercado.\r\n\r\nEl verdadero crecimiento empresarial, por tanto, implica una visión holística que va más allá de los indicadores financieros. Incluye la capacidad de adaptación a un entorno cambiante, la innovación continua y la habilidad para crear valor sostenible en el tiempo. No se trata solo de ser más grande, sino de ser mejor y más eficiente.\r\n\r\nEn conclusión, entender el crecimiento empresarial requiere una perspectiva amplia y matizada. No es una carrera de velocidad, sino un viaje de resistencia donde la evolución se da en múltiples dimensiones. Las empresas que prosperan son aquellas que comprenden que crecer significa adaptarse constantemente, innovar y crear valor de manera sostenible, no solo para los accionistas, sino para toda la cadena de valor en la que operan.\r\n\r\nEn Simpleza, la consultora desde donde abordamos estos desafíos, hemos ajustado nuestra comprensión del crecimiento empresarial en una definición concisa pero poderosa: el crecimiento es «el incremento de la capacidad de crear valor sostenible». Esta perspectiva nos guía en nuestro trabajo diario, ayudando a las empresas a no solo crecer en tamaño, sino a desarrollar su capacidad para generar valor duradero en un mundo en constante cambio.', 'Descifrando el Crecimiento Empresarial: Una Visión Integral', '', 'publish', 'open', 'open', '', 'descifrando-el-crecimiento-empresarial-una-vision-integral', '', '', '2024-09-12 16:33:32', '2024-09-12 16:33:32', '', 0, 'https://simpleza.com.ar/?p=465', 0, 'post', '', 0), (466, 1, '2024-09-12 16:29:29', '2024-09-12 16:29:29', 'El resultado del negocio agrícola depende fundamentalmente de la combinación de dos factores: la eficiencia con la que una empresa ejecuta sus rutinas y el contexto en el que se desarrollan sus negocios.\r\n\r\nThe outcome of the agricultural business fundamentally depends on the combination of two factors: the efficiency with which a company executes its routines and the context in which its business develops.\r\n\r\nAmong our main routines are agricultural operations, input procurement, service contracting, marketing, financing, accounting of operations, tax management, and team coordination.In the context of the agricultural business, we find variable factors such as the weather, with its direct impact on yields, volatile factors such as prices, and uncertain factors such as available financing rates, the prevailing exchange rate, and inflation.\r\nThe context, primarily due to climatic variability, means that 1 in 5 years results are negative, and 1 in every 10 to 15 years, depending on the region, results are very negative. This dispersion in results due to the impact of weather on productive yields translates to the agricultural business being high-risk, and therefore its return should also be high. It is common to hear in the sector that one bad year wipes out the gains of 3 to 4 good years, provided the routines are efficient.\r\n\r\nCurrently (April 2024), when we project agricultural results on leased land with average yields and current projected prices and costs, the determined profitability does not align with the assumed risk.\r\nThe following Sensitivity Analysis of Profitability on changes in Prices and Yields demonstrates the high variability of the agricultural business. For example, a mere 10% drop in productive yield (or prices), with other variables constant, would result in negative business profitability. As mentioned, this business variability explains the high returns demanded.\r\n\r\nChart 1: Profitability Sensitivity\r\n

\r\nThe bad news is that the projected product prices are not “bad” since they are close to the historical average of the last 15 years (for example, the price of Soybean is around the average of $307/ton as shown in Chart 2), as well as most of the costs of major inputs (in the case of Urea in Chart 3, its price has recently converged to the historical average). It is worth mentioning that costs related to fuels are an exception, as they are above their historical average values.\r\n\r\nChart 2: Soybean Price Trend\r\n

\r\nChart 3: Urea Price Trend\r\n\r\n\r\n\r\nUndoubtedly, the rules of the game seem to have changed; rents are not decreasing due to the interplay between supply and demand, and the market no longer offers subsidized interest rates as in the past.\r\nA mixed bag of results. The good news is that the 24/25 campaign is just beginning, and the grains to be produced will be marketed primarily within 12 months. During this period, the producer will have the opportunity to arbitrate prices, costs, and interest rates.\r\nIn this regard, Chart 4 demonstrates this arbitration possibility. The historical dispersion of the soybean price over the T+12 months period compared to today (T) indicates that it can scale up to 40% or decline up to 70%. Most importantly, in only 20% of cases was the price at the start of the campaign projection exercise, i.e., the planned price, similar to the final price.\r\n\r\nChart 4: Soybean Price Volatility (T+12/T)\r\n

\r\nAnother example, the fluctuation of the equivalent interest rate in dollars for different expected exchange rates and peso interest rates over a 12-month period, indicates that agricultural companies can benefit as long as they remain alert to market opportunities.\r\n\r\nChart 5: Equivalent Interest Rate in Dollars (Pesos vs. Dollars). Term 12 months\r\n

\r\nThis scenario requires being very stringent with routine efficiency: operational routines to maximize yields with available resources, commercial routines to arbitrate prices at opportune moments, procurement routines, and financial routines to seek the best options for financing a high-risk business with unsubsidized interest rates.\r\nIn summary, to succeed in the 24/25 campaign, agricultural companies must optimize their operational, commercial, and financial routines and be vigilant for arbitration opportunities in a highly uncertain context.', 'Agricultural Planning for 24/25: A Mixed Bag of Results', '', 'inherit', 'closed', 'closed', '', '463-revision-v1', '', '', '2024-09-12 16:29:29', '2024-09-12 16:29:29', '', 463, 'https://simpleza.com.ar/?p=466', 0, 'revision', '', 0), (467, 2, '2024-09-12 16:30:10', '2024-09-12 16:30:10', 'El crecimiento empresarial es un concepto que trasciende las simples métricas financieras, abarcando una transformación multidimensional que refleja la evolución de la organización y su impacto en el entorno.\r\n\r\nTradicionalmente, el crecimiento se ha medido por el aumento de ingresos, la expansión del mercado o el incremento de personal. Sin embargo, una visión más completa revela su naturaleza compleja y variada. En el ámbito financiero, puede manifestarse a través del aumento del EBITDA, el incremento del patrimonio neto o la expansión del valor creado. Por ejemplo, una startup tecnológica puede experimentar un crecimiento significativo en su valoración, aún con un EBITDA negativo en sus etapas iniciales.\r\n\r\nEl crecimiento operativo, igualmente crucial, implica mejorar la eficiencia de los procesos, aumentar la producción o expandirse geográficamente. Una empresa manufacturera, por caso, puede estar creciendo sustancialmente en capacidad productiva sin que esto se refleje inmediatamente en sus estados financieros.\r\n\r\nDesde una perspectiva estratégica, el crecimiento puede manifestarse como diversificación de negocios, fortalecimiento de la marca o mejora de la posición competitiva. Estos aspectos, aunque menos tangibles, son fundamentales para el éxito a largo plazo.\r\n\r\nEs importante reconocer que el crecimiento se persigue de manera diferente según la etapa de la empresa. Las startups suelen priorizar la creación de valor y el crecimiento del patrimonio neto, mientras que las empresas en fase de crecimiento buscan mejorar todos los indicadores simultáneamente. Las empresas en reestructuración pueden sacrificar temporalmente el patrimonio neto para mejorar el EBITDA, mientras que las maduras pueden enfocarse en mantener indicadores sólidos, aunque esto implique una reducción en el valor creado total.\r\n\r\nEn el sector agropecuario, el concepto de crecimiento adquiere matices adicionales. Más allá de la expansión en hectáreas o el aumento de la producción, el verdadero crecimiento implica la evolución de un productor a un empresario. Este proceso involucra la profesionalización de la gestión, la incorporación de tecnología y la diversificación de riesgos.\r\n\r\nPor ejemplo, un productor de soja en la Pampa argentina puede iniciar su crecimiento aumentando la superficie cultivada. Sin embargo, el salto cualitativo se da cuando comienza a gestionar su actividad como una empresa integral: implementando sistemas de gestión, diversificando cultivos, integrando verticalmente su producción o expandiéndose a otras regiones. Este enfoque empresarial no solo aumenta la rentabilidad, sino que también mejora la resiliencia ante factores externos como el clima o las fluctuaciones del mercado.\r\n\r\nEl verdadero crecimiento empresarial, por tanto, implica una visión holística que va más allá de los indicadores financieros. Incluye la capacidad de adaptación a un entorno cambiante, la innovación continua y la habilidad para crear valor sostenible en el tiempo. No se trata solo de ser más grande, sino de ser mejor y más eficiente.\r\n\r\nEn conclusión, entender el crecimiento empresarial requiere una perspectiva amplia y matizada. No es una carrera de velocidad, sino un viaje de resistencia donde la evolución se da en múltiples dimensiones. Las empresas que prosperan son aquellas que comprenden que crecer significa adaptarse constantemente, innovar y crear valor de manera sostenible, no solo para los accionistas, sino para toda la cadena de valor en la que operan.\r\n\r\nEn Simpleza, la consultora desde donde abordamos estos desafíos, hemos ajustado nuestra comprensión del crecimiento empresarial en una definición concisa pero poderosa: el crecimiento es «el incremento de la capacidad de crear valor sostenible». Esta perspectiva nos guía en nuestro trabajo diario, ayudando a las empresas a no solo crecer en tamaño, sino a desarrollar su capacidad para generar valor duradero en un mundo en constante cambio.', 'Descifrando el Crecimiento Empresarial: Una Visión Integral', '', 'inherit', 'closed', 'closed', '', '465-revision-v1', '', '', '2024-09-12 16:30:10', '2024-09-12 16:30:10', '', 465, 'https://simpleza.com.ar/?p=467', 0, 'revision', '', 0), (468, 2, '2024-08-19 16:32:00', '2024-08-19 16:32:00', 'Business growth is a concept that transcends simple financial metrics, encompassing a multidimensional transformation that reflects the evolution of the organization and its impact on the environment.\r\n\r\nTraditionally, growth has been measured by increased revenue, market expansion, or a rise in the workforce. However, a more comprehensive view reveals its complex and varied nature. In the financial realm, it can manifest through an increase in EBITDA, the growth of net equity, or the expansion of created value. For instance, a tech startup may experience significant growth in its valuation, even with negative EBITDA in its early stages.\r\n\r\nOperational growth, equally crucial, involves improving process efficiency, increasing production, or expanding geographically. A manufacturing company, for example, may be growing substantially in production capacity without this immediately reflecting in its financial statements.\r\n\r\nFrom a strategic perspective, growth can manifest as business diversification, brand strengthening, or improving competitive positioning. These aspects, although less tangible, are essential for long-term success.\r\n\r\nIt’s important to recognize that growth is pursued differently depending on the company’s stage. Startups often prioritize value creation and equity growth, while companies in the growth phase seek to improve all indicators simultaneously. Companies undergoing restructuring may temporarily sacrifice net equity to improve EBITDA, while mature companies may focus on maintaining strong indicators, even if this implies a reduction in total created value.\r\n\r\nIn the agricultural sector, the concept of growth takes on additional nuances. Beyond expanding hectares or increasing production, true growth involves evolving from a producer to an entrepreneur. This process involves professionalizing management, incorporating technology, and diversifying risks.\r\n\r\nFor example, a soybean producer in Argentina’s Pampas may start their growth by increasing the cultivated area. However, the qualitative leap occurs when they begin managing their activity as an integrated business: implementing management systems, diversifying crops, vertically integrating production, or expanding to other regions. This business approach not only increases profitability but also enhances resilience to external factors such as climate or market fluctuations.\r\n\r\nTrue business growth, therefore, involves a holistic vision that goes beyond financial indicators. It includes the ability to adapt to a changing environment, continuous innovation, and the ability to create sustainable value over time. It’s not just about getting bigger but about becoming better and more efficient.\r\n\r\nIn conclusion, understanding business growth requires a broad and nuanced perspective. It’s not a sprint but an endurance journey where evolution occurs in multiple dimensions. The companies that thrive are those that understand that growth means constantly adapting, innovating, and creating sustainable value, not just for shareholders but for the entire value chain in which they operate.\r\n\r\nAt Simpleza, the consulting firm where we tackle these challenges, we have refined our understanding of business growth into a concise yet powerful definition: growth is “the increase in the capacity to create sustainable value.” This perspective guides us in our daily work, helping companies not only grow in size but also develop their capacity to generate lasting value in an ever-changing world.', 'Deciphering Business Growth: A Comprehensive Vision', '', 'publish', 'open', 'open', '', 'deciphering-business-growth-a-comprehensive-vision', '', '', '2024-09-12 16:32:26', '2024-09-12 16:32:26', '', 0, 'https://simpleza.com.ar/?p=468', 0, 'post', '', 0), (469, 2, '2024-09-12 16:32:00', '2024-09-12 16:32:00', 'Business growth is a concept that transcends simple financial metrics, encompassing a multidimensional transformation that reflects the evolution of the organization and its impact on the environment.\r\n\r\nTraditionally, growth has been measured by increased revenue, market expansion, or a rise in the workforce. However, a more comprehensive view reveals its complex and varied nature. In the financial realm, it can manifest through an increase in EBITDA, the growth of net equity, or the expansion of created value. For instance, a tech startup may experience significant growth in its valuation, even with negative EBITDA in its early stages.\r\n\r\nOperational growth, equally crucial, involves improving process efficiency, increasing production, or expanding geographically. A manufacturing company, for example, may be growing substantially in production capacity without this immediately reflecting in its financial statements.\r\n\r\nFrom a strategic perspective, growth can manifest as business diversification, brand strengthening, or improving competitive positioning. These aspects, although less tangible, are essential for long-term success.\r\n\r\nIt’s important to recognize that growth is pursued differently depending on the company’s stage. Startups often prioritize value creation and equity growth, while companies in the growth phase seek to improve all indicators simultaneously. Companies undergoing restructuring may temporarily sacrifice net equity to improve EBITDA, while mature companies may focus on maintaining strong indicators, even if this implies a reduction in total created value.\r\n\r\nIn the agricultural sector, the concept of growth takes on additional nuances. Beyond expanding hectares or increasing production, true growth involves evolving from a producer to an entrepreneur. This process involves professionalizing management, incorporating technology, and diversifying risks.\r\n\r\nFor example, a soybean producer in Argentina’s Pampas may start their growth by increasing the cultivated area. However, the qualitative leap occurs when they begin managing their activity as an integrated business: implementing management systems, diversifying crops, vertically integrating production, or expanding to other regions. This business approach not only increases profitability but also enhances resilience to external factors such as climate or market fluctuations.\r\n\r\nTrue business growth, therefore, involves a holistic vision that goes beyond financial indicators. It includes the ability to adapt to a changing environment, continuous innovation, and the ability to create sustainable value over time. It’s not just about getting bigger but about becoming better and more efficient.\r\n\r\nIn conclusion, understanding business growth requires a broad and nuanced perspective. It’s not a sprint but an endurance journey where evolution occurs in multiple dimensions. The companies that thrive are those that understand that growth means constantly adapting, innovating, and creating sustainable value, not just for shareholders but for the entire value chain in which they operate.\r\n\r\nAt Simpleza, the consulting firm where we tackle these challenges, we have refined our understanding of business growth into a concise yet powerful definition: growth is “the increase in the capacity to create sustainable value.” This perspective guides us in our daily work, helping companies not only grow in size but also develop their capacity to generate lasting value in an ever-changing world.', 'Deciphering Business Growth: A Comprehensive Vision', '', 'inherit', 'closed', 'closed', '', '468-revision-v1', '', '', '2024-09-12 16:32:00', '2024-09-12 16:32:00', '', 468, 'https://simpleza.com.ar/?p=469', 0, 'revision', '', 0), (470, 1, '2024-06-03 16:33:52', '2024-06-03 16:33:52', 'En el mundo de los negocios actuales, tan dinámico y cambiante, el análisis de escenarios se ha consolidado como una herramienta indispensable para que las empresas puedan tomar decisiones precisas y acertadas. Esta práctica les permite anticiparse a los cambios, identificar oportunidades y mitigar riesgos de manera efectiva.\r\n\r\nEsta herramienta brinda a las compañías una visión amplia del panorama futuro en el que operarán. Al considerar diferentes posibilidades, pueden detectar amenazas con antelación y prepararse para enfrentarlas, así como también aprovechar oportunidades que otros pueden pasar por alto. De esta manera, obtienen una ventaja competitiva al poder adaptarse rápidamente a las nuevas circunstancias.\r\n\r\nNo obstante, para que el análisis de escenarios sea realmente efectivo, los expertos recomiendan seguir ciertas pautas mínimas en su desarrollo:\r\n\r\nEstablecer objetivos claros: Definir con precisión los propósitos y alcance del análisis de escenarios desde el inicio.\r\nRecopilar información relevante: Reunir datos e información de fuentes confiables y diversas, incluyendo proyecciones, tendencias y factores clave.\r\nInvolucrar a los stakeholders: Incluir a los diferentes actores y partes interesadas en el proceso para obtener una perspectiva más completa.\r\nConsiderar diferentes horizontes de tiempo: Analizar escenarios a corto, mediano y largo plazo para una visión más integral.\r\nExplorar múltiples escenarios: Desarrollar al menos tres escenarios alternativos, incluyendo el optimista y el pesimista.\r\nIdentificar señales de alerta: Determinar indicadores o eventos que puedan sugerir que un escenario en particular se está materializando.\r\nMantenerse flexible: Revisar y ajustar los escenarios periódicamente a medida que surgen nuevos datos o cambios en el entorno.\r\nSiguiendo estas pautas, las empresas pueden desarrollar análisis de escenarios robustos y confiables que les permitan tomar decisiones más informadas y aumentar sus probabilidades de éxito.\r\n\r\nPero los beneficios no se limitan a eso. Esta práctica también es fundamental para una planificación estratégica efectiva. Evaluar escenarios alternativos ayuda a las empresas a desarrollar estrategias adaptables que las mantengan un paso adelante, independientemente de cómo se desarrollen los eventos futuros.\r\n\r\nAdemás, el análisis de escenarios permite asignar recursos de manera más eficiente al prever las necesidades en cada situación posible. Esto optimiza el uso de recursos financieros, humanos y materiales, maximizando la eficiencia operativa.\r\n\r\nOtro aspecto clave es el fomento de la creatividad y la innovación dentro de las organizaciones. Al tener que pensar fuera de los esquemas convencionales, las empresas se ven obligadas a ser más creativas, lo que puede derivar en el desarrollo de nuevos productos, servicios o modelos de negocio disruptivos.\r\n\r\nEn última instancia, las empresas que realizan esta práctica tienen una comprensión más profunda del entorno cambiante, lo que les permite tomar decisiones más precisas y acertadas para el éxito a largo plazo.\r\n\r\nEn un mundo de negocios cada vez más volátil e impredecible, el análisis de escenarios se ha convertido en una herramienta estratégica clave para anticiparse al futuro, minimizar riesgos y mantenerse a la vanguardia de la competencia.', 'Análisis de escenarios: la clave para decisiones empresariales certeras', '', 'publish', 'open', 'open', '', 'analisis-de-escenarios-la-clave-para-decisiones-empresariales-certeras', '', '', '2024-09-12 16:35:28', '2024-09-12 16:35:28', '', 0, 'https://simpleza.com.ar/?p=470', 0, 'post', '', 0), (471, 1, '2024-09-12 16:32:46', '2024-09-12 16:32:46', 'Análisis de escenarios: la clave para decisiones empresariales certeras', 'Análisis de escenarios', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_103247262', '', '', '2024-09-12 16:33:23', '2024-09-12 16:33:23', '', 470, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_103247262.png', 0, 'attachment', 'image/png', 0), (473, 2, '2024-08-12 16:36:08', '2024-08-12 16:36:08', 'El camino de Juan Carlos Cotella es un ejemplo inspirador de cómo la resiliencia, la visión y el compromiso pueden llevar a un agrónomo a convertirse en un destacado director de agroempresas. A través de una entrevista con Agrositio, Juan Carlos nos compartió sus experiencias y reflexiones sobre los desafíos y aprendizajes en su trayectoria. Este artículo busca desglosar sus enseñanzas y ofrecer una guía para aquellos que aspiran a seguir sus pasos.\r\n

La resiliencia como pilar fundamental

\r\nSer resiliente significa enfrentar los desafíos sin rendirse. La vida de un empresario agropecuario en Argentina está llena de obstáculos, sin embargo, él enfatiza que la resiliencia no solo implica enfrentar el contexto externo, sino también los múltiples factores que van surgiendo a lo largo del desempeño. No se nace siendo empresario; se va formando y perfeccionando con el tiempo. En este proceso, la clave es no darse por vencido y perseverar a lo largo del camino, aprendiendo a «surfear la ola» de manera creativa y, a veces, reactiva.\r\n\r\nLa resiliencia no solo se refleja en la capacidad de perseverar, sino también en la habilidad de generar riqueza no solo para uno mismo, sino también para la comunidad. Esto implica empoderar a otros y crear un entorno en el que todos puedan prosperar. En su caso, esto se traduce en invertir en el conocimiento y las habilidades de sus colaboradores.\r\n\r\nDesafíos y oportunidades de la Agricultura\r\n\r\nCotella ha optado por enfocarse en la agricultura de primera calidad, un mercado altamente competitivo en Argentina. Este enfoque ha presentado tanto ventajas como desafíos. La clave ha sido aprovechar las oportunidades únicas que ofrece Argentina, a pesar de sus dificultades. Esto incluye desarrollar soluciones innovadoras y sostenibles que beneficien tanto a su empresa como a la comunidad local.\r\n\r\nLa sostenibilidad es un proceso a largo plazo que requiere la creación de valor y riqueza de manera constante. No se trata solo de producir, sino de hacerlo de una manera que mejore la vida de todos los involucrados. Esto implica un compromiso continuo con la mejora de las condiciones de trabajo y de vida de sus empleados, así como con la innovación en prácticas agrícolas.\r\n\r\nSi bien las condiciones son muy cambiantes, Juan Carlos confía en las habilidades de su equipo y en su capacidad para adaptarse a cualquier situación. Su enfoque es construir valor independientemente del contexto político o económico, centrándose en crear condiciones favorables para el desarrollo sostenible de su empresa.\r\n

La cultura empresarial

\r\nJuan Carlos, como fundador de su empresa, ha comenzado desde cero. Su lema personal, «todos los días, todo el día», refleja su dedicación y el esfuerzo constante que ha puesto en construir su empresa. En sus inicios, enfrentó numerosas limitaciones: falta de recursos, conocimientos especializados, equipos de trabajo adecuados y financiación. Enfrentó estos desafíos con perseverancia, reconociendo que muchos emprendedores construyen su éxito a lo largo de muchos años, y su experiencia no ha sido una excepción.\r\n\r\nSu formación como ingeniero agrónomo y su pasión por la actividad lo han mantenido involucrado en cada aspecto del negocio. Disfruta del contacto con la naturaleza y la supervisión directa de las operaciones, buscando siempre aportar ideas, solucionar problemas y empoderar a su equipo con herramientas que les permitan tomar decisiones informadas.\r\n\r\nUno de sus logros destacados ha sido la integración de herramientas de agricultura digital, que han permitido a sus colaboradores, mejorar significativamente sus habilidades. Estas herramientas permiten a los operarios gestionar tareas desde sus teléfonos móviles, identificar malezas y plagas, y gestionar los cultivos de manera más efectiva. Este enfoque no solo eleva la calidad del trabajo, sino que también permite ofrecer salarios superiores a los del mercado, demostrando que el conocimiento y la calidad son aspectos fundamentales para el éxito y la sostenibilidad de la empresa.\r\n\r\nSu objetivo es crear un ambiente de trabajo donde sus empleados se sientan valorados y motivados para contribuir al éxito de la empresa.\r\n

Delegar y estar presente

\r\nEl proceso de delegar es esencial en la gestión empresarial, y para Juan Carlos Cotella, no se trata de una cuestión de dificultad, sino de estrategia. Su enfoque hacia la delegación está orientado a optimizar los procesos y maximizar la productividad, no solo para sus colaboradores, sino también para el negocio en su conjunto.\r\n\r\nCuando él visita diferentes actividades y procesos en el campo, su objetivo es aportar contribuciones significativas que mejoren la productividad y la calidad de vida de sus colaboradores. Esto incluye la implementación de tecnologías y prácticas que no solo optimicen el tiempo de trabajo, sino que también añadan valor a la empresa.\r\n\r\nEn su visión, la delegación efectiva no significa estar ausente. Considera que una parte crucial de su rol es estar presente y contribuir activamente al proceso. Invita a sus colaboradores a aprender mediante la experimentación y el error, entendiendo que este es un método efectivo para el crecimiento y la mejora continua. Las herramientas digitales actuales permiten a sus empleados probar nuevas soluciones, equivocarse y ajustar sus métodos para lograr resultados más eficientes. Cotella supervisa este proceso, asegurándose de que la información recolectada sea precisa y útil para la toma de decisiones estratégicas.\r\n

Conclusión

\r\nJuan Carlos Cotella demuestra que la fortaleza empresarial radica en adaptarse y evolucionar, manteniéndose cercano a las operaciones y empoderando a su equipo. Su enfoque en la mejora continua y la educación subraya que delegar efectivamente implica contribuir al valor y a la eficiencia de los procesos. Su historia nos enseña que el verdadero éxito se construye con esfuerzo constante, aprendizaje y un firme compromiso con la excelencia.', '¿Cómo se prepara el agrónomo que llegó a comprar su campo y ser director de agroempresas?', '', 'publish', 'open', 'open', '', 'como-se-prepara-el-agronomo-que-llego-a-comprar-su-campo-y-ser-director-de-agroempresas', '', '', '2024-09-12 16:38:27', '2024-09-12 16:38:27', '', 0, 'https://simpleza.com.ar/?p=473', 0, 'post', '', 0), (474, 1, '2024-09-12 16:33:52', '2024-09-12 16:33:52', 'En el mundo de los negocios actuales, tan dinámico y cambiante, el análisis de escenarios se ha consolidado como una herramienta indispensable para que las empresas puedan tomar decisiones precisas y acertadas. Esta práctica les permite anticiparse a los cambios, identificar oportunidades y mitigar riesgos de manera efectiva.\r\n\r\nEsta herramienta brinda a las compañías una visión amplia del panorama futuro en el que operarán. Al considerar diferentes posibilidades, pueden detectar amenazas con antelación y prepararse para enfrentarlas, así como también aprovechar oportunidades que otros pueden pasar por alto. De esta manera, obtienen una ventaja competitiva al poder adaptarse rápidamente a las nuevas circunstancias.\r\n\r\nNo obstante, para que el análisis de escenarios sea realmente efectivo, los expertos recomiendan seguir ciertas pautas mínimas en su desarrollo:\r\n\r\nEstablecer objetivos claros: Definir con precisión los propósitos y alcance del análisis de escenarios desde el inicio.\r\nRecopilar información relevante: Reunir datos e información de fuentes confiables y diversas, incluyendo proyecciones, tendencias y factores clave.\r\nInvolucrar a los stakeholders: Incluir a los diferentes actores y partes interesadas en el proceso para obtener una perspectiva más completa.\r\nConsiderar diferentes horizontes de tiempo: Analizar escenarios a corto, mediano y largo plazo para una visión más integral.\r\nExplorar múltiples escenarios: Desarrollar al menos tres escenarios alternativos, incluyendo el optimista y el pesimista.\r\nIdentificar señales de alerta: Determinar indicadores o eventos que puedan sugerir que un escenario en particular se está materializando.\r\nMantenerse flexible: Revisar y ajustar los escenarios periódicamente a medida que surgen nuevos datos o cambios en el entorno.\r\nSiguiendo estas pautas, las empresas pueden desarrollar análisis de escenarios robustos y confiables que les permitan tomar decisiones más informadas y aumentar sus probabilidades de éxito.\r\n\r\nPero los beneficios no se limitan a eso. Esta práctica también es fundamental para una planificación estratégica efectiva. Evaluar escenarios alternativos ayuda a las empresas a desarrollar estrategias adaptables que las mantengan un paso adelante, independientemente de cómo se desarrollen los eventos futuros.\r\n\r\nAdemás, el análisis de escenarios permite asignar recursos de manera más eficiente al prever las necesidades en cada situación posible. Esto optimiza el uso de recursos financieros, humanos y materiales, maximizando la eficiencia operativa.\r\n\r\nOtro aspecto clave es el fomento de la creatividad y la innovación dentro de las organizaciones. Al tener que pensar fuera de los esquemas convencionales, las empresas se ven obligadas a ser más creativas, lo que puede derivar en el desarrollo de nuevos productos, servicios o modelos de negocio disruptivos.\r\n\r\nEn última instancia, las empresas que realizan esta práctica tienen una comprensión más profunda del entorno cambiante, lo que les permite tomar decisiones más precisas y acertadas para el éxito a largo plazo.\r\n\r\nEn un mundo de negocios cada vez más volátil e impredecible, el análisis de escenarios se ha convertido en una herramienta estratégica clave para anticiparse al futuro, minimizar riesgos y mantenerse a la vanguardia de la competencia.', 'Análisis de escenarios: la clave para decisiones empresariales certeras', '', 'inherit', 'closed', 'closed', '', '470-revision-v1', '', '', '2024-09-12 16:33:52', '2024-09-12 16:33:52', '', 470, 'https://simpleza.com.ar/?p=474', 0, 'revision', '', 0), (475, 1, '2024-06-03 16:35:06', '2024-06-03 16:35:06', 'In today’s dynamic and ever-changing business world, scenario analysis has become a cornerstone for companies to make precise and informed decisions. This practice allows them to anticipate changes, identify opportunities, and effectively mitigate risks. It provides companies with a broad view of the future landscape in which they will operate. By considering different possibilities, they can detect threats in advance, prepare to face them, and capitalize on opportunities others may overlook. This way, they gain a competitive edge by adapting quickly to new circumstances.\r\n\r\nHowever, for scenario analysis to be truly effective, experts recommend following certain minimal guidelines in its development:\r\n\r\nEstablish clear objectives: Define the purposes and scope of scenario analysis precisely from the outset.\r\nGather relevant information: Collect data and information from reliable and diverse sources, including projections, trends, and key factors.\r\nEngage stakeholders: Include different actors and stakeholders in the process to gain a more comprehensive perspective.\r\nConsider different time horizons: Analyze scenarios in the short, medium, and long term for a more holistic view.\r\nExplore multiple scenarios: Develop at least three alternative scenarios, including optimistic and pessimistic ones.\r\nIdentify warning signals: Determine indicators or events that may suggest that a particular scenario is materializing.\r\nStay flexible: Review and adjust scenarios periodically as new data or changes in the environment emerge.\r\nFollowing these guidelines, companies can develop robust and reliable scenario analyses that enable them to make more informed decisions and increase their chances of success. But the benefits do not end there. This practice is also fundamental for effective strategic planning. Evaluating alternative scenarios helps companies develop adaptable strategies that keep them one step ahead, regardless of how future events unfold.\r\n\r\nMoreover, scenario analysis allows for more efficient resource allocation by anticipating needs in each possible situation. This optimizes the use of financial, human, and material resources, maximizing operational efficiency.\r\n\r\nAnother key aspect is the fostering of creativity and innovation within organizations. By having to think outside conventional frameworks, companies are forced to be more creative, which can lead to the development of new products, services, or disruptive business models.\r\n\r\nUltimately, companies that engage in this practice have a deeper understanding of the changing environment, enabling them to make more precise and informed decisions for long-term success.\r\n\r\nIn an increasingly volatile and unpredictable business world, scenario analysis has become a key strategic tool to anticipate the future, minimize risks, and stay ahead of the competition.', 'Scenario analysis: the key to accurate business decisions', '', 'publish', 'open', 'open', '', 'scenario-analysis-the-key-to-accurate-business-decisions', '', '', '2024-09-12 16:35:40', '2024-09-12 16:35:40', '', 0, 'https://simpleza.com.ar/?p=475', 0, 'post', '', 0), (476, 1, '2024-09-12 16:35:06', '2024-09-12 16:35:06', 'In today’s dynamic and ever-changing business world, scenario analysis has become a cornerstone for companies to make precise and informed decisions. This practice allows them to anticipate changes, identify opportunities, and effectively mitigate risks. It provides companies with a broad view of the future landscape in which they will operate. By considering different possibilities, they can detect threats in advance, prepare to face them, and capitalize on opportunities others may overlook. This way, they gain a competitive edge by adapting quickly to new circumstances.\r\n\r\nHowever, for scenario analysis to be truly effective, experts recommend following certain minimal guidelines in its development:\r\n\r\nEstablish clear objectives: Define the purposes and scope of scenario analysis precisely from the outset.\r\nGather relevant information: Collect data and information from reliable and diverse sources, including projections, trends, and key factors.\r\nEngage stakeholders: Include different actors and stakeholders in the process to gain a more comprehensive perspective.\r\nConsider different time horizons: Analyze scenarios in the short, medium, and long term for a more holistic view.\r\nExplore multiple scenarios: Develop at least three alternative scenarios, including optimistic and pessimistic ones.\r\nIdentify warning signals: Determine indicators or events that may suggest that a particular scenario is materializing.\r\nStay flexible: Review and adjust scenarios periodically as new data or changes in the environment emerge.\r\nFollowing these guidelines, companies can develop robust and reliable scenario analyses that enable them to make more informed decisions and increase their chances of success. But the benefits do not end there. This practice is also fundamental for effective strategic planning. Evaluating alternative scenarios helps companies develop adaptable strategies that keep them one step ahead, regardless of how future events unfold.\r\n\r\nMoreover, scenario analysis allows for more efficient resource allocation by anticipating needs in each possible situation. This optimizes the use of financial, human, and material resources, maximizing operational efficiency.\r\n\r\nAnother key aspect is the fostering of creativity and innovation within organizations. By having to think outside conventional frameworks, companies are forced to be more creative, which can lead to the development of new products, services, or disruptive business models.\r\n\r\nUltimately, companies that engage in this practice have a deeper understanding of the changing environment, enabling them to make more precise and informed decisions for long-term success.\r\n\r\nIn an increasingly volatile and unpredictable business world, scenario analysis has become a key strategic tool to anticipate the future, minimize risks, and stay ahead of the competition.', 'Scenario analysis: the key to accurate business decisions', '', 'inherit', 'closed', 'closed', '', '475-revision-v1', '', '', '2024-09-12 16:35:06', '2024-09-12 16:35:06', '', 475, 'https://simpleza.com.ar/?p=476', 0, 'revision', '', 0); INSERT INTO `yEdWz_posts` VALUES (477, 1, '2024-06-21 16:37:20', '2024-06-21 16:37:20', 'La continuidad y el éxito de una empresa dependen en gran medida de cómo se maneje la transición generacional. Los padres empresarios deben preocuparse tanto por inculcar valores y habilidades básicas en sus hijos, como por prepararlos para enfrentar los desafíos del mundo empresarial. En este artículo exploramos los elementos esenciales para garantizar que la próxima generación tenga la capacidad de llevar el negocio al siguiente nivel.\r\n

¿Formar a un hijo para ser empresario?

\r\nDesde pequeños, los padres enseñan a sus hijos lecciones clave para la vida: caminar, comer solos, andar en bicicleta, leer, vestirse… Todas estas actividades requieren cariño, paciencia y esfuerzo. Además, inculcan valores esenciales como la honestidad, el respeto y la responsabilidad.\r\n\r\nPero, para un padre empresario, hay un reto extra: preparar a sus hijos para ser futuros dueños de una empresa. Esto puede significar emprender, adquirir una empresa o continuar un negocio familiar.\r\n

Liderazgo y propiedad: Desafíos distintos

\r\nTransferir el liderazgo de una empresa no es lo mismo que transferir su propiedad. Liderar una empresa requiere unas habilidades distintas a las de ser propietario.\r\n\r\nLos hijos pueden tener talentos diversos, ya sea en deportes, música o juegos de mesa. Pero, igual que todos necesitan una formación básica en matemáticas, literatura y ciencias, también es vital que tengan una formación básica como accionistas, aunque no todos tengan la vocación de liderar.\r\n

¿Cómo preparar a los hijos como accionistas y líderes? 

\r\n
    \r\n
  • Involucrándolos en decisiones empresariales desde jóvenes.
    • \r\n
  • Ofreciéndo programas de formación especializada.
    • \r\n
  • Acercando mentores empresariales.
    • \r\n
  • Fomentando una cultura empresarial en casa, discutiendo temas de negocios regularmente.
    • \r\n
\r\n

La libertad de los accionistas es crucial

\r\nLos hijos heredarán acciones de la empresa. Pero, sin una buena formación, esto puede llevar a malas decisiones y pérdida de valor. La situación se complica más si no tienen la libertad de vender sus acciones.\r\n\r\nLa libertad para vender acciones es clave. Permite que aquellos que no están interesados o capacitados para liderar puedan tomar decisiones que beneficien su situación personal sin perjudicar al negocio. Planificar una estructura de propiedad que facilite la negociación de acciones puede prevenir conflictos y asegurar la estabilidad empresarial.\r\n

Conclusión

\r\nFormar empresarios, planificar la sucesión de la propiedad y diseñar empresas que permitan a los accionistas negociar sus acciones fácilmente son desafíos clave para que el negocio familiar pase a la siguiente generación con éxito.\r\n\r\n¡Asegurate de que tu legado empresarial perdure y siga creciendo con cada generación!', 'La transición generacional en los negocios', '', 'publish', 'open', 'open', '', 'la-transicion-generacional-en-los-negocios', '', '', '2024-09-12 16:42:52', '2024-09-12 16:42:52', '', 0, 'https://simpleza.com.ar/?p=477', 0, 'post', '', 0), (478, 2, '2024-09-12 16:36:08', '2024-09-12 16:36:08', 'El camino de Juan Carlos Cotella es un ejemplo inspirador de cómo la resiliencia, la visión y el compromiso pueden llevar a un agrónomo a convertirse en un destacado director de agroempresas. A través de una entrevista con Agrositio, Juan Carlos nos compartió sus experiencias y reflexiones sobre los desafíos y aprendizajes en su trayectoria. Este artículo busca desglosar sus enseñanzas y ofrecer una guía para aquellos que aspiran a seguir sus pasos.\r\n

La resiliencia como pilar fundamental

\r\nSer resiliente significa enfrentar los desafíos sin rendirse. La vida de un empresario agropecuario en Argentina está llena de obstáculos, sin embargo, él enfatiza que la resiliencia no solo implica enfrentar el contexto externo, sino también los múltiples factores que van surgiendo a lo largo del desempeño. No se nace siendo empresario; se va formando y perfeccionando con el tiempo. En este proceso, la clave es no darse por vencido y perseverar a lo largo del camino, aprendiendo a «surfear la ola» de manera creativa y, a veces, reactiva.\r\n\r\nLa resiliencia no solo se refleja en la capacidad de perseverar, sino también en la habilidad de generar riqueza no solo para uno mismo, sino también para la comunidad. Esto implica empoderar a otros y crear un entorno en el que todos puedan prosperar. En su caso, esto se traduce en invertir en el conocimiento y las habilidades de sus colaboradores.\r\n\r\nDesafíos y oportunidades de la Agricultura\r\n\r\nCotella ha optado por enfocarse en la agricultura de primera calidad, un mercado altamente competitivo en Argentina. Este enfoque ha presentado tanto ventajas como desafíos. La clave ha sido aprovechar las oportunidades únicas que ofrece Argentina, a pesar de sus dificultades. Esto incluye desarrollar soluciones innovadoras y sostenibles que beneficien tanto a su empresa como a la comunidad local.\r\n\r\nLa sostenibilidad es un proceso a largo plazo que requiere la creación de valor y riqueza de manera constante. No se trata solo de producir, sino de hacerlo de una manera que mejore la vida de todos los involucrados. Esto implica un compromiso continuo con la mejora de las condiciones de trabajo y de vida de sus empleados, así como con la innovación en prácticas agrícolas.\r\n\r\nSi bien las condiciones son muy cambiantes, Juan Carlos confía en las habilidades de su equipo y en su capacidad para adaptarse a cualquier situación. Su enfoque es construir valor independientemente del contexto político o económico, centrándose en crear condiciones favorables para el desarrollo sostenible de su empresa.\r\n

La cultura empresarial

\r\nJuan Carlos, como fundador de su empresa, ha comenzado desde cero. Su lema personal, «todos los días, todo el día», refleja su dedicación y el esfuerzo constante que ha puesto en construir su empresa. En sus inicios, enfrentó numerosas limitaciones: falta de recursos, conocimientos especializados, equipos de trabajo adecuados y financiación. Enfrentó estos desafíos con perseverancia, reconociendo que muchos emprendedores construyen su éxito a lo largo de muchos años, y su experiencia no ha sido una excepción.\r\n\r\nSu formación como ingeniero agrónomo y su pasión por la actividad lo han mantenido involucrado en cada aspecto del negocio. Disfruta del contacto con la naturaleza y la supervisión directa de las operaciones, buscando siempre aportar ideas, solucionar problemas y empoderar a su equipo con herramientas que les permitan tomar decisiones informadas.\r\n\r\nUno de sus logros destacados ha sido la integración de herramientas de agricultura digital, que han permitido a sus colaboradores, mejorar significativamente sus habilidades. Estas herramientas permiten a los operarios gestionar tareas desde sus teléfonos móviles, identificar malezas y plagas, y gestionar los cultivos de manera más efectiva. Este enfoque no solo eleva la calidad del trabajo, sino que también permite ofrecer salarios superiores a los del mercado, demostrando que el conocimiento y la calidad son aspectos fundamentales para el éxito y la sostenibilidad de la empresa.\r\n\r\nSu objetivo es crear un ambiente de trabajo donde sus empleados se sientan valorados y motivados para contribuir al éxito de la empresa.\r\n

Delegar y estar presente

\r\nEl proceso de delegar es esencial en la gestión empresarial, y para Juan Carlos Cotella, no se trata de una cuestión de dificultad, sino de estrategia. Su enfoque hacia la delegación está orientado a optimizar los procesos y maximizar la productividad, no solo para sus colaboradores, sino también para el negocio en su conjunto.\r\n\r\nCuando él visita diferentes actividades y procesos en el campo, su objetivo es aportar contribuciones significativas que mejoren la productividad y la calidad de vida de sus colaboradores. Esto incluye la implementación de tecnologías y prácticas que no solo optimicen el tiempo de trabajo, sino que también añadan valor a la empresa.\r\n\r\nEn su visión, la delegación efectiva no significa estar ausente. Considera que una parte crucial de su rol es estar presente y contribuir activamente al proceso. Invita a sus colaboradores a aprender mediante la experimentación y el error, entendiendo que este es un método efectivo para el crecimiento y la mejora continua. Las herramientas digitales actuales permiten a sus empleados probar nuevas soluciones, equivocarse y ajustar sus métodos para lograr resultados más eficientes. Cotella supervisa este proceso, asegurándose de que la información recolectada sea precisa y útil para la toma de decisiones estratégicas.\r\n

Conclusión

\r\nJuan Carlos Cotella demuestra que la fortaleza empresarial radica en adaptarse y evolucionar, manteniéndose cercano a las operaciones y empoderando a su equipo. Su enfoque en la mejora continua y la educación subraya que delegar efectivamente implica contribuir al valor y a la eficiencia de los procesos. Su historia nos enseña que el verdadero éxito se construye con esfuerzo constante, aprendizaje y un firme compromiso con la excelencia.', '¿Cómo se prepara el agrónomo que llegó a comprar su campo y ser director de agroempresas?', '', 'inherit', 'closed', 'closed', '', '473-revision-v1', '', '', '2024-09-12 16:36:08', '2024-09-12 16:36:08', '', 473, 'https://simpleza.com.ar/?p=478', 0, 'revision', '', 0), (479, 2, '2024-08-12 16:37:37', '2024-08-12 16:37:37', 'The journey of Juan Carlos Cotella is an inspiring example of how resilience, vision, and commitment can lead an agronomist to become a prominent director of agribusinesses. Through an interview with Agrositio, Juan Carlos shared his experiences and reflections on the challenges and lessons learned throughout his career. This article aims to break down his teachings and offer guidance to those aspiring to follow in his footsteps.\r\n\r\nResilience as a Fundamental Pillar\r\n\r\nBeing resilient means facing challenges without giving up. The life of an agribusiness entrepreneur in Argentina is filled with obstacles; however, he emphasizes that resilience not only involves confronting external circumstances but also navigating the various factors that arise throughout one’s career. One is not born an entrepreneur; it is a skill that develops and improves over time. In this process, the key is to never give up and to persevere, learning to “ride the wave” creatively and sometimes reactively.\r\n\r\nResilience is not only reflected in the ability to persevere but also in the capacity to generate wealth not only for oneself but also for the community. This involves empowering others and creating an environment where everyone can thrive. In his case, this translates into investing in the knowledge and skills of his employees.\r\n\r\nChallenges and Opportunities in Agriculture\r\n\r\nCotella has chosen to focus on high-quality agriculture, a highly competitive market in Argentina. This approach has presented both advantages and challenges. The key has been to leverage the unique opportunities that Argentina offers, despite its difficulties. This includes developing innovative and sustainable solutions that benefit both his company and the local community.\r\n\r\nSustainability is a long-term process that requires the constant creation of value and wealth. It’s not just about producing, but doing so in a way that enhances the lives of all involved. This implies a continuous commitment to improving the working and living conditions of his employees, as well as innovating in agricultural practices.\r\n\r\nAlthough conditions are highly variable, Juan Carlos trusts in his team’s abilities and their capacity to adapt to any situation. His approach is to build value regardless of the political or economic context, focusing on creating favorable conditions for the sustainable development of his company.\r\n\r\nCorporate Culture\r\n\r\nJuan Carlos, as the founder of his company, started from scratch. His personal motto, “every day, all day,” reflects his dedication and the constant effort he has put into building his business. In the early stages, he faced numerous limitations: a lack of resources, specialized knowledge, adequate work equipment, and financing. He faced these challenges with perseverance, acknowledging that many entrepreneurs build their success over many years, and his experience has been no exception.\r\n\r\nHis training as an agronomist and his passion for the industry have kept him involved in every aspect of the business. He enjoys the contact with nature and the direct supervision of operations, always seeking to contribute ideas, solve problems, and empower his team with the tools they need to make informed decisions.\r\n\r\nOne of his notable achievements has been the integration of digital agriculture tools, which have significantly improved the skills of his employees. These tools allow workers to manage tasks from their mobile phones, identify weeds and pests, and manage crops more effectively. This approach not only elevates the quality of work but also allows for offering salaries above the market rate, demonstrating that knowledge and quality are fundamental aspects of business success and sustainability.\r\n\r\nHis goal is to create a work environment where his employees feel valued and motivated to contribute to the company’s success.\r\n\r\nDelegating and Being Present\r\n\r\nThe process of delegation is essential in business management, and for Juan Carlos Cotella, it’s not a matter of difficulty but of strategy. His approach to delegation is aimed at optimizing processes and maximizing productivity, not only for his employees but also for the business as a whole.\r\n\r\nWhen he visits different activities and processes in the field, his goal is to make meaningful contributions that improve productivity and the quality of life of his employees. This includes implementing technologies and practices that not only optimize working time but also add value to the company.\r\n\r\nIn his view, effective delegation does not mean being absent. He considers that a crucial part of his role is to be present and actively contribute to the process. He encourages his employees to learn through experimentation and error, understanding that this is an effective method for growth and continuous improvement. Current digital tools allow his employees to try new solutions, make mistakes, and adjust their methods to achieve more efficient results. Cotella oversees this process, ensuring that the information collected is accurate and useful for strategic decision-making.\r\n\r\nConclusion\r\n\r\nJuan Carlos Cotella demonstrates that business strength lies in adapting and evolving, staying close to operations, and empowering the team. His focus on continuous improvement and education underscores that effective delegation involves contributing to the value and efficiency of processes. His story teaches us that true success is built through constant effort, learning, and a strong commitment to excellence.', 'How does the agronomist prepare who went on to buy his own farm and become the director of agribusinesses?', '', 'publish', 'open', 'open', '', 'how-does-the-agronomist-prepare-who-went-on-to-buy-his-own-farm-and-become-the-director-of-agribusinesses', '', '', '2024-09-12 16:37:56', '2024-09-12 16:37:56', '', 0, 'https://simpleza.com.ar/?p=479', 0, 'post', '', 0), (480, 1, '2024-09-12 16:37:02', '2024-09-12 16:37:02', '', 'image_2024-09-12_103702551', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_103702551', '', '', '2024-09-12 16:37:02', '2024-09-12 16:37:02', '', 477, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_103702551.png', 0, 'attachment', 'image/png', 0), (481, 1, '2024-09-12 16:37:20', '2024-09-12 16:37:20', 'La continuidad y el éxito de una empresa dependen en gran medida de cómo se maneje la transición generacional. Los padres empresarios deben preocuparse tanto por inculcar valores y habilidades básicas en sus hijos, como por prepararlos para enfrentar los desafíos del mundo empresarial. En este artículo exploramos los elementos esenciales para garantizar que la próxima generación tenga la capacidad de llevar el negocio al siguiente nivel.\r\n

¿Formar a un hijo para ser empresario?

\r\nDesde pequeños, los padres enseñan a sus hijos lecciones clave para la vida: caminar, comer solos, andar en bicicleta, leer, vestirse… Todas estas actividades requieren cariño, paciencia y esfuerzo. Además, inculcan valores esenciales como la honestidad, el respeto y la responsabilidad.\r\n\r\nPero, para un padre empresario, hay un reto extra: preparar a sus hijos para ser futuros dueños de una empresa. Esto puede significar emprender, adquirir una empresa o continuar un negocio familiar.\r\n

Liderazgo y propiedad: Desafíos distintos

\r\nTransferir el liderazgo de una empresa no es lo mismo que transferir su propiedad. Liderar una empresa requiere unas habilidades distintas a las de ser propietario.\r\n\r\nLos hijos pueden tener talentos diversos, ya sea en deportes, música o juegos de mesa. Pero, igual que todos necesitan una formación básica en matemáticas, literatura y ciencias, también es vital que tengan una formación básica como accionistas, aunque no todos tengan la vocación de liderar.\r\n

¿Cómo preparar a los hijos como accionistas y líderes? 

\r\n
    \r\n
  • Involucrándolos en decisiones empresariales desde jóvenes.
    • \r\n
  • Ofreciéndo programas de formación especializada.
    • \r\n
  • Acercando mentores empresariales.
    • \r\n
  • Fomentando una cultura empresarial en casa, discutiendo temas de negocios regularmente.
    • \r\n
\r\n

La libertad de los accionistas es crucial

\r\nLos hijos heredarán acciones de la empresa. Pero, sin una buena formación, esto puede llevar a malas decisiones y pérdida de valor. La situación se complica más si no tienen la libertad de vender sus acciones.\r\n\r\nLa libertad para vender acciones es clave. Permite que aquellos que no están interesados o capacitados para liderar puedan tomar decisiones que beneficien su situación personal sin perjudicar al negocio. Planificar una estructura de propiedad que facilite la negociación de acciones puede prevenir conflictos y asegurar la estabilidad empresarial.\r\n

Conclusión

\r\nFormar empresarios, planificar la sucesión de la propiedad y diseñar empresas que permitan a los accionistas negociar sus acciones fácilmente son desafíos clave para que el negocio familiar pase a la siguiente generación con éxito.\r\n\r\n¡Asegurate de que tu legado empresarial perdure y siga creciendo con cada generación!', 'La transición generacional en los negocios', '', 'inherit', 'closed', 'closed', '', '477-revision-v1', '', '', '2024-09-12 16:37:20', '2024-09-12 16:37:20', '', 477, 'https://simpleza.com.ar/?p=481', 0, 'revision', '', 0), (482, 1, '2024-06-21 16:40:31', '2024-06-21 16:40:31', 'The continuity and success of a company largely depend on how the generational transition is managed. Entrepreneurial parents should not only focus on instilling core values and basic skills in their children but also prepare them to face the challenges of the business world. In this article, we explore the essential elements to ensure the next generation has the ability to take the business to the next level.\r\n

Raising a child to be an entrepreneur?

\r\nFrom a young age, parents teach their children key life lessons: how to walk, eat on their own, ride a bike, read, and dress themselves... All these activities require love, patience, and effort. They also instill essential values like honesty, respect, and responsibility.\r\n\r\nHowever, for an entrepreneurial parent, there’s an added challenge: preparing their children to be future business owners. This could mean starting a business, acquiring one, or continuing a family business.\r\n

Leadership and ownership: Different challenges

\r\nTransferring the leadership of a company is not the same as transferring its ownership. Leading a company requires different skills than being an owner.\r\n\r\nChildren may have diverse talents, whether in sports, music, or board games. But just as everyone needs basic training in math, literature, and science, it''s also vital that they have basic training as shareholders, even if they don’t have the vocation to lead.\r\n\r\n*How to prepare children as shareholders and leaders?*\r\n- Involving them in business decisions from a young age.\r\n- Offering specialized training programs.\r\n- Introducing business mentors.\r\n- Promoting a business culture at home, regularly discussing business topics.\r\n

The freedom of shareholders is crucial

\r\nChildren will inherit shares of the company. But without proper training, this can lead to poor decisions and loss of value. The situation becomes more complicated if they don’t have the freedom to sell their shares.\r\n\r\nThe freedom to sell shares is key. It allows those who are not interested or capable of leading to make decisions that benefit their personal situation without harming the business. Planning a property structure that facilitates the negotiation of shares can prevent conflicts and ensure business stability.\r\n

Conclusion

\r\nRaising entrepreneurs, planning the succession of ownership, and designing companies that allow shareholders to easily negotiate their shares are key challenges for ensuring the family business successfully passes to the next generation.\r\n\r\nMake sure your business legacy endures and continues to grow with each generation!', 'The Generational Transition in Business', '', 'publish', 'open', 'open', '', 'the-generational-transition-in-business', '', '', '2024-09-12 16:42:43', '2024-09-12 16:42:43', '', 0, 'https://simpleza.com.ar/?p=482', 0, 'post', '', 0), (483, 2, '2024-09-12 16:37:37', '2024-09-12 16:37:37', 'The journey of Juan Carlos Cotella is an inspiring example of how resilience, vision, and commitment can lead an agronomist to become a prominent director of agribusinesses. Through an interview with Agrositio, Juan Carlos shared his experiences and reflections on the challenges and lessons learned throughout his career. This article aims to break down his teachings and offer guidance to those aspiring to follow in his footsteps.\r\n\r\nResilience as a Fundamental Pillar\r\n\r\nBeing resilient means facing challenges without giving up. The life of an agribusiness entrepreneur in Argentina is filled with obstacles; however, he emphasizes that resilience not only involves confronting external circumstances but also navigating the various factors that arise throughout one’s career. One is not born an entrepreneur; it is a skill that develops and improves over time. In this process, the key is to never give up and to persevere, learning to “ride the wave” creatively and sometimes reactively.\r\n\r\nResilience is not only reflected in the ability to persevere but also in the capacity to generate wealth not only for oneself but also for the community. This involves empowering others and creating an environment where everyone can thrive. In his case, this translates into investing in the knowledge and skills of his employees.\r\n\r\nChallenges and Opportunities in Agriculture\r\n\r\nCotella has chosen to focus on high-quality agriculture, a highly competitive market in Argentina. This approach has presented both advantages and challenges. The key has been to leverage the unique opportunities that Argentina offers, despite its difficulties. This includes developing innovative and sustainable solutions that benefit both his company and the local community.\r\n\r\nSustainability is a long-term process that requires the constant creation of value and wealth. It’s not just about producing, but doing so in a way that enhances the lives of all involved. This implies a continuous commitment to improving the working and living conditions of his employees, as well as innovating in agricultural practices.\r\n\r\nAlthough conditions are highly variable, Juan Carlos trusts in his team’s abilities and their capacity to adapt to any situation. His approach is to build value regardless of the political or economic context, focusing on creating favorable conditions for the sustainable development of his company.\r\n\r\nCorporate Culture\r\n\r\nJuan Carlos, as the founder of his company, started from scratch. His personal motto, “every day, all day,” reflects his dedication and the constant effort he has put into building his business. In the early stages, he faced numerous limitations: a lack of resources, specialized knowledge, adequate work equipment, and financing. He faced these challenges with perseverance, acknowledging that many entrepreneurs build their success over many years, and his experience has been no exception.\r\n\r\nHis training as an agronomist and his passion for the industry have kept him involved in every aspect of the business. He enjoys the contact with nature and the direct supervision of operations, always seeking to contribute ideas, solve problems, and empower his team with the tools they need to make informed decisions.\r\n\r\nOne of his notable achievements has been the integration of digital agriculture tools, which have significantly improved the skills of his employees. These tools allow workers to manage tasks from their mobile phones, identify weeds and pests, and manage crops more effectively. This approach not only elevates the quality of work but also allows for offering salaries above the market rate, demonstrating that knowledge and quality are fundamental aspects of business success and sustainability.\r\n\r\nHis goal is to create a work environment where his employees feel valued and motivated to contribute to the company’s success.\r\n\r\nDelegating and Being Present\r\n\r\nThe process of delegation is essential in business management, and for Juan Carlos Cotella, it’s not a matter of difficulty but of strategy. His approach to delegation is aimed at optimizing processes and maximizing productivity, not only for his employees but also for the business as a whole.\r\n\r\nWhen he visits different activities and processes in the field, his goal is to make meaningful contributions that improve productivity and the quality of life of his employees. This includes implementing technologies and practices that not only optimize working time but also add value to the company.\r\n\r\nIn his view, effective delegation does not mean being absent. He considers that a crucial part of his role is to be present and actively contribute to the process. He encourages his employees to learn through experimentation and error, understanding that this is an effective method for growth and continuous improvement. Current digital tools allow his employees to try new solutions, make mistakes, and adjust their methods to achieve more efficient results. Cotella oversees this process, ensuring that the information collected is accurate and useful for strategic decision-making.\r\n\r\nConclusion\r\n\r\nJuan Carlos Cotella demonstrates that business strength lies in adapting and evolving, staying close to operations, and empowering the team. His focus on continuous improvement and education underscores that effective delegation involves contributing to the value and efficiency of processes. His story teaches us that true success is built through constant effort, learning, and a strong commitment to excellence.', 'How does the agronomist prepare who went on to buy his own farm and become the director of agribusinesses?', '', 'inherit', 'closed', 'closed', '', '479-revision-v1', '', '', '2024-09-12 16:37:37', '2024-09-12 16:37:37', '', 479, 'https://simpleza.com.ar/?p=483', 0, 'revision', '', 0), (484, 2, '2024-08-05 16:41:44', '2024-08-05 16:41:44', '

En un mundo donde el cambio es la única constante, las empresas de diversos sectores están adoptando métodos ágiles para desarrollar e implementar sus estrategias. Este enfoque innovador permite una mayor flexibilidad y capacidad de respuesta ante un entorno en constante evolución.

\r\n

El proceso se divide en dos fases principales: detección de alternativas y ejecución y ajuste. Cada fase se compone de ciclos iterativos que permiten un refinamiento continuo de la estrategia.

\r\n

La fase de detección de alternativas inicia con la definición del marco estratégico, estableciendo una visión a largo plazo que guía todas las acciones subsecuentes. Posteriormente, se realiza un análisis exhaustivo tanto interno como externo, considerando las particularidades únicas del mercado en el que opera la empresa. Este análisis permite identificar las brechas existentes entre la situación actual de la empresa y la posición deseada en el futuro. Culmina esta fase con el establecimiento de objetivos anuales cuidadosamente alineados con la visión global de la organización.

\r\n

En la fase de ejecución y ajuste, el enfoque se vuelve más táctico y operativo. Se definen objetivos cuatrimestrales y resultados clave, lo que permite una medición frecuente y precisa del progreso. La ejecución se lleva a cabo en ciclos cortos, facilitando ajustes rápidos y ágiles según las condiciones cambiantes del mercado. Un elemento crucial de esta fase es la incorporación de una revisión constante del proceso, asegurando así una mejora continua y una adaptación permanente de la estrategia.

\r\n

Este método ágil ofrece múltiples ventajas para las empresas. En primer lugar, proporciona una mayor adaptabilidad a los cambios del entorno y a las fluctuaciones del mercado, un aspecto crítico en industrias tan diversas como la tecnológica, la manufacturera o la agropecuaria. Además, garantiza una alineación continua entre la estrategia a largo plazo y las operaciones diarias, evitando desviaciones y manteniendo el rumbo hacia los objetivos principales. Fomenta también la participación activa de todos los niveles de la organización en el proceso estratégico, aprovechando la experiencia y el conocimiento de cada miembro del equipo. Por último, pero no menos importante, permite una respuesta rápida y efectiva a las oportunidades emergentes en la cadena de valor, capitalizando así las ventajas competitivas que surgen en un mercado dinámico.

\r\n

La implementación de este enfoque ha demostrado ser particularmente efectiva en empresas que enfrentan variabilidades en sus mercados, ya sean tecnológicas, económicas o incluso climáticas en el caso del sector agropecuario, permitiéndoles mantenerse competitivas y resilientes en entornos desafiantes.

\r\n

Al adoptar esta metodología, las empresas no solo planifican para el futuro, sino que crean un futuro adaptable, asegurando su crecimiento sostenible en sectores fundamentales para la economía.

', 'Innovación en la Planificación Estratégica: Un Enfoque Ágil para el Crecimiento Empresarial', '', 'publish', 'open', 'open', '', 'innovacion-en-la-planificacion-estrategica-un-enfoque-agil-para-el-crecimiento-empresarial', '', '', '2024-09-12 16:43:24', '2024-09-12 16:43:24', '', 0, 'https://simpleza.com.ar/?p=484', 0, 'post', '', 0), (485, 1, '2024-09-12 16:40:31', '2024-09-12 16:40:31', '', 'The Generational Transition in Business', '', 'inherit', 'closed', 'closed', '', '482-revision-v1', '', '', '2024-09-12 16:40:31', '2024-09-12 16:40:31', '', 482, 'https://simpleza.com.ar/?p=485', 0, 'revision', '', 0), (486, 1, '2024-09-12 16:41:35', '2024-09-12 16:41:35', 'The continuity and success of a company largely depend on how the generational transition is managed. Entrepreneurial parents should not only focus on instilling core values and basic skills in their children but also prepare them to face the challenges of the business world. In this article, we explore the essential elements to ensure the next generation has the ability to take the business to the next level.\n

Raising a child to be an entrepreneur?

\nFrom a young age, parents teach their children key life lessons: how to walk, eat on their own, ride a bike, read, and dress themselves... All these activities require love, patience, and effort. They also instill essential values like honesty, respect, and responsibility.\n\nHowever, for an entrepreneurial parent, there’s an added challenge: preparing their children to be future business owners. This could mean starting a business, acquiring one, or continuing a family business.\n

Leadership and ownership: Different challenges

\nTransferring the leadership of a company is not the same as transferring its ownership. Leading a company requires different skills than being an owner.\n\nChildren may have diverse talents, whether in sports, music, or board games. But just as everyone needs basic training in math, literature, and science, it''s also vital that they have basic training as shareholders, even if they don’t have the vocation to lead.\n\n*How to prepare children as shareholders and leaders?*\n- Involving them in business decisions from a young age.\n- Offering specialized training programs.\n- Introducing business mentors.\n- Promoting a business culture at home, regularly discussing business topics.\n\n*The freedom of shareholders is crucial\nChildren will inherit shares of the company. But without proper training, this can lead to poor decisions and loss of value. The situation becomes more complicated if they don’t have the freedom to sell their shares.\n\nThe freedom to sell shares is key. It allows those who are not interested or capable of leading to make decisions that benefit their personal situation without harming the business. Planning a property structure that facilitates the negotiation of shares can prevent conflicts and ensure business stability.\n\n*Conclusion*\nRaising entrepreneurs, planning the succession of ownership, and designing companies that allow shareholders to easily negotiate their shares are key challenges for ensuring the family business successfully passes to the next generation.\n\nMake sure your business legacy endures and continues to grow with each generation!', 'The Generational Transition in Business', '', 'inherit', 'closed', 'closed', '', '482-autosave-v1', '', '', '2024-09-12 16:41:35', '2024-09-12 16:41:35', '', 482, 'https://simpleza.com.ar/?p=486', 0, 'revision', '', 0), (487, 2, '2024-09-12 16:41:44', '2024-09-12 16:41:44', '

En un mundo donde el cambio es la única constante, las empresas de diversos sectores están adoptando métodos ágiles para desarrollar e implementar sus estrategias. Este enfoque innovador permite una mayor flexibilidad y capacidad de respuesta ante un entorno en constante evolución.

\r\n

El proceso se divide en dos fases principales: detección de alternativas y ejecución y ajuste. Cada fase se compone de ciclos iterativos que permiten un refinamiento continuo de la estrategia.

\r\n

La fase de detección de alternativas inicia con la definición del marco estratégico, estableciendo una visión a largo plazo que guía todas las acciones subsecuentes. Posteriormente, se realiza un análisis exhaustivo tanto interno como externo, considerando las particularidades únicas del mercado en el que opera la empresa. Este análisis permite identificar las brechas existentes entre la situación actual de la empresa y la posición deseada en el futuro. Culmina esta fase con el establecimiento de objetivos anuales cuidadosamente alineados con la visión global de la organización.

\r\n

En la fase de ejecución y ajuste, el enfoque se vuelve más táctico y operativo. Se definen objetivos cuatrimestrales y resultados clave, lo que permite una medición frecuente y precisa del progreso. La ejecución se lleva a cabo en ciclos cortos, facilitando ajustes rápidos y ágiles según las condiciones cambiantes del mercado. Un elemento crucial de esta fase es la incorporación de una revisión constante del proceso, asegurando así una mejora continua y una adaptación permanente de la estrategia.

\r\n

Este método ágil ofrece múltiples ventajas para las empresas. En primer lugar, proporciona una mayor adaptabilidad a los cambios del entorno y a las fluctuaciones del mercado, un aspecto crítico en industrias tan diversas como la tecnológica, la manufacturera o la agropecuaria. Además, garantiza una alineación continua entre la estrategia a largo plazo y las operaciones diarias, evitando desviaciones y manteniendo el rumbo hacia los objetivos principales. Fomenta también la participación activa de todos los niveles de la organización en el proceso estratégico, aprovechando la experiencia y el conocimiento de cada miembro del equipo. Por último, pero no menos importante, permite una respuesta rápida y efectiva a las oportunidades emergentes en la cadena de valor, capitalizando así las ventajas competitivas que surgen en un mercado dinámico.

\r\n

La implementación de este enfoque ha demostrado ser particularmente efectiva en empresas que enfrentan variabilidades en sus mercados, ya sean tecnológicas, económicas o incluso climáticas en el caso del sector agropecuario, permitiéndoles mantenerse competitivas y resilientes en entornos desafiantes.

\r\n

Al adoptar esta metodología, las empresas no solo planifican para el futuro, sino que crean un futuro adaptable, asegurando su crecimiento sostenible en sectores fundamentales para la economía.

', 'Innovación en la Planificación Estratégica: Un Enfoque Ágil para el Crecimiento Empresarial', '', 'inherit', 'closed', 'closed', '', '484-revision-v1', '', '', '2024-09-12 16:41:44', '2024-09-12 16:41:44', '', 484, 'https://simpleza.com.ar/?p=487', 0, 'revision', '', 0), (488, 2, '2024-08-05 16:42:51', '2024-08-05 16:42:51', 'In a world where change is the only constant, companies across various sectors are adopting agile methods to develop and implement their strategies. This innovative approach allows for greater flexibility and responsiveness to a constantly evolving environment.\r\n\r\nThe process is divided into two main phases: discovery of alternatives and execution and adjustment. Each phase consists of iterative cycles that allow for continuous refinement of the strategy.\r\n\r\nThe discovery of alternatives phase begins with the definition of the strategic framework, establishing a long-term vision that guides all subsequent actions. An exhaustive internal and external analysis is then conducted, considering the unique characteristics of the market in which the company operates. This analysis helps identify the gaps between the company’s current situation and the desired future position. This phase culminates in the establishment of annual objectives carefully aligned with the organization’s overall vision.\r\n\r\nIn the execution and adjustment phase, the focus becomes more tactical and operational. Quarterly objectives and key results are defined, allowing for frequent and precise measurement of progress. Execution is carried out in short cycles, facilitating quick and agile adjustments according to changing market conditions. A crucial element of this phase is the incorporation of constant process review, ensuring continuous improvement and permanent adaptation of the strategy.\r\n\r\nThis agile method offers multiple advantages for companies. First, it provides greater adaptability to environmental changes and market fluctuations, a critical aspect in industries as diverse as technology, manufacturing, or agriculture. It also ensures continuous alignment between long-term strategy and daily operations, preventing deviations and maintaining focus on primary objectives. It encourages active participation from all levels of the organization in the strategic process, leveraging the experience and knowledge of each team member. Last but not least, it enables a quick and effective response to emerging opportunities in the value chain, capitalizing on the competitive advantages that arise in a dynamic market.\r\n\r\nThe implementation of this approach has proven particularly effective in companies facing variability in their markets, whether technological, economic, or even climatic in the case of the agricultural sector, allowing them to remain competitive and resilient in challenging environments.\r\n\r\nBy adopting this methodology, companies not only plan for the future but also create an adaptable future, ensuring sustainable growth in sectors fundamental to the economy.', 'Innovation in Strategic Planning: An Agile Approach to Business Growth', '', 'publish', 'open', 'open', '', 'innovation-in-strategic-planning-an-agile-approach-to-business-growth', '', '', '2024-09-12 16:43:15', '2024-09-12 16:43:15', '', 0, 'https://simpleza.com.ar/?p=488', 0, 'post', '', 0), (489, 1, '2024-09-12 16:42:08', '2024-09-12 16:42:08', 'The continuity and success of a company largely depend on how the generational transition is managed. Entrepreneurial parents should not only focus on instilling core values and basic skills in their children but also prepare them to face the challenges of the business world. In this article, we explore the essential elements to ensure the next generation has the ability to take the business to the next level.\r\n

Raising a child to be an entrepreneur?

\r\nFrom a young age, parents teach their children key life lessons: how to walk, eat on their own, ride a bike, read, and dress themselves... All these activities require love, patience, and effort. They also instill essential values like honesty, respect, and responsibility.\r\n\r\nHowever, for an entrepreneurial parent, there’s an added challenge: preparing their children to be future business owners. This could mean starting a business, acquiring one, or continuing a family business.\r\n

Leadership and ownership: Different challenges

\r\nTransferring the leadership of a company is not the same as transferring its ownership. Leading a company requires different skills than being an owner.\r\n\r\nChildren may have diverse talents, whether in sports, music, or board games. But just as everyone needs basic training in math, literature, and science, it''s also vital that they have basic training as shareholders, even if they don’t have the vocation to lead.\r\n\r\n*How to prepare children as shareholders and leaders?*\r\n- Involving them in business decisions from a young age.\r\n- Offering specialized training programs.\r\n- Introducing business mentors.\r\n- Promoting a business culture at home, regularly discussing business topics.\r\n

The freedom of shareholders is crucial

\r\nChildren will inherit shares of the company. But without proper training, this can lead to poor decisions and loss of value. The situation becomes more complicated if they don’t have the freedom to sell their shares.\r\n\r\nThe freedom to sell shares is key. It allows those who are not interested or capable of leading to make decisions that benefit their personal situation without harming the business. Planning a property structure that facilitates the negotiation of shares can prevent conflicts and ensure business stability.\r\n

Conclusion

\r\nRaising entrepreneurs, planning the succession of ownership, and designing companies that allow shareholders to easily negotiate their shares are key challenges for ensuring the family business successfully passes to the next generation.\r\n\r\nMake sure your business legacy endures and continues to grow with each generation!', 'The Generational Transition in Business', '', 'inherit', 'closed', 'closed', '', '482-revision-v1', '', '', '2024-09-12 16:42:08', '2024-09-12 16:42:08', '', 482, 'https://simpleza.com.ar/?p=489', 0, 'revision', '', 0), (490, 2, '2024-09-12 16:42:51', '2024-09-12 16:42:51', 'In a world where change is the only constant, companies across various sectors are adopting agile methods to develop and implement their strategies. This innovative approach allows for greater flexibility and responsiveness to a constantly evolving environment.\r\n\r\nThe process is divided into two main phases: discovery of alternatives and execution and adjustment. Each phase consists of iterative cycles that allow for continuous refinement of the strategy.\r\n\r\nThe discovery of alternatives phase begins with the definition of the strategic framework, establishing a long-term vision that guides all subsequent actions. An exhaustive internal and external analysis is then conducted, considering the unique characteristics of the market in which the company operates. This analysis helps identify the gaps between the company’s current situation and the desired future position. This phase culminates in the establishment of annual objectives carefully aligned with the organization’s overall vision.\r\n\r\nIn the execution and adjustment phase, the focus becomes more tactical and operational. Quarterly objectives and key results are defined, allowing for frequent and precise measurement of progress. Execution is carried out in short cycles, facilitating quick and agile adjustments according to changing market conditions. A crucial element of this phase is the incorporation of constant process review, ensuring continuous improvement and permanent adaptation of the strategy.\r\n\r\nThis agile method offers multiple advantages for companies. First, it provides greater adaptability to environmental changes and market fluctuations, a critical aspect in industries as diverse as technology, manufacturing, or agriculture. It also ensures continuous alignment between long-term strategy and daily operations, preventing deviations and maintaining focus on primary objectives. It encourages active participation from all levels of the organization in the strategic process, leveraging the experience and knowledge of each team member. Last but not least, it enables a quick and effective response to emerging opportunities in the value chain, capitalizing on the competitive advantages that arise in a dynamic market.\r\n\r\nThe implementation of this approach has proven particularly effective in companies facing variability in their markets, whether technological, economic, or even climatic in the case of the agricultural sector, allowing them to remain competitive and resilient in challenging environments.\r\n\r\nBy adopting this methodology, companies not only plan for the future but also create an adaptable future, ensuring sustainable growth in sectors fundamental to the economy.', 'Innovation in Strategic Planning: An Agile Approach to Business Growth', '', 'inherit', 'closed', 'closed', '', '488-revision-v1', '', '', '2024-09-12 16:42:51', '2024-09-12 16:42:51', '', 488, 'https://simpleza.com.ar/?p=490', 0, 'revision', '', 0), (491, 2, '2024-07-29 16:45:02', '2024-07-29 16:45:02', '“La campaña de maíz cerraría con gran volumen, al menos en los papeles. el USDA y la macro Argentina ponen cierta volatilidad al mercado”\r\n\r\nComenzando un exhaustivo análisis del mercado de maíz, es clave comenzar por lo que viene siendo prometedor que es la oferta mundial.\r\n\r\nEn primer lugar, el mes de julio y especialmente en las últimas tres campañas, nos ha mantenido atentos a lo que ocurre con las cosechas de maíz tardío tanto en Brasil como en Argentina, principales actores del comercio internacional. Esta campaña, además, está marcada por los posibles efectos de la Chicharrita, que ha reducido los volúmenes de producción en algunas zonas de ambos países. Aunque inicialmente el impacto en los precios fue positivo, los datos globales de cosecha no resultan tan desfavorables.\r\n\r\nEn Brasil, la cosecha de maíz Safrinha ya ha avanzado en más de la mitad de la superficie sembrada, y los resultados son en general buenos. Esta abundancia ha sobrepasado la capacidad de almacenamiento, obligando a almacenar granos al aire libre, una práctica común en años de alta producción. Hasta la devaluación del real a finales de junio y principios de julio, los productores no vendían y el flujo de mercadería era bajo. Según el USDA, la producción de maíz en Brasil alcanzará los 122 millones de toneladas, contrastando con los 115 millones de toneladas estimados por la Conab, pero aún así reflejando una gran producción.\r\n\r\nEn Argentina, el avance de la cosecha cubre el 62,9% de la superficie, con una proyección de producción de 46,5 millones de toneladas, según la Bolsa de Cereales. Este recorte se debe a los problemas en Brasil y a una ola de calor en enero. Sin embargo, el USDA estima una producción de 52 millones de toneladas para la campaña 2024-2025.\r\n\r\nEn resumen, el cierre de la campaña 2023-2024 muestra un volumen de producción generoso, con un saldo de 1225,45 millones de toneladas según el USDA de julio 2024. Esto confirma que el abastecimiento global de maíz no enfrenta grandes problemas en las posiciones actuales y futuras cercanas. Sin embargo, los productores siguen siendo reacios a vender en ciertos países. En Sudamérica, Brasil ha comercializado regularmente, aunque la reciente devaluación del real ha frenado esta tendencia, afectando la cadena de pagos. La cadena de distribución es la que está con balances negativos y posiciones financieras de gran preocupación. En Argentina, aunque la Ley de Bases se concretó, eliminando algunas incertidumbres sobre el tipo de cambio, tasas de interés e inflación, los productores aún esperan que estas variables jueguen a su favor, especialmente con la posible eliminación del cepo cambiario.\r\n\r\nJulio también trae confirmaciones para la campaña 2024-2025, especialmente desde Estados Unidos, que ya ha proporcionado datos sobre el área sembrada y el estado actual del cultivo. Los precios en Chicago no han mostrado una prima climática este año, reflejando las proyecciones del USDA que sugieren una campaña similar en términos globales a la anterior, con una producción de 1224 millones de toneladas y pocos recortes en los principales países productores y exportadores, excepto Ucrania, que estará un 10% por debajo del año anterior.\r\n\r\nQueda por ver el impacto del clima en el estado crítico del cultivo en los próximos meses, con pronósticos desfavorables en Estados Unidos que podrían generar un mercado climático en julio y agosto. La incertidumbre sobre la próxima campaña también incluye las decisiones de siembra en países como Brasil y Argentina, influenciadas por factores productivos y precios iniciales más bajos.\r\n\r\nEn cuanto a la demanda, el mundo está bien abastecido de maíz, trigo y cebada para el consumo forrajero. Un dato interesante es el anuncio del nuevo gobierno de México, donde la presidenta electa Claudia Sheinbaum se enfocará en el autoabastecimiento de maíz blanco para consumo humano, lo que tranquiliza al mercado de exportación de maíz de consumo animal en Estados Unidos.\r\n\r\nEn conclusión, las fuerzas alcistas del mercado son difíciles de encontrar en los fundamentos actuales. Aunque queda todo un año por delante para definir la situación en países como Argentina, los precios FOB y FAS son atractivos, ofreciendo premios que merecen ser considerados.', 'Maíz, enfrentando la chicharrita de cara a la campaña 2024-2025', '', 'publish', 'open', 'open', '', 'maiz-enfrentando-la-chicharrita-de-cara-a-la-campana-2024-2025', '', '', '2024-09-12 16:46:46', '2024-09-12 16:46:46', '', 0, 'https://simpleza.com.ar/?p=491', 0, 'post', '', 0); INSERT INTO `yEdWz_posts` VALUES (492, 2, '2024-09-12 16:45:02', '2024-09-12 16:45:02', '“La campaña de maíz cerraría con gran volumen, al menos en los papeles. el USDA y la macro Argentina ponen cierta volatilidad al mercado”\r\n\r\nComenzando un exhaustivo análisis del mercado de maíz, es clave comenzar por lo que viene siendo prometedor que es la oferta mundial.\r\n\r\nEn primer lugar, el mes de julio y especialmente en las últimas tres campañas, nos ha mantenido atentos a lo que ocurre con las cosechas de maíz tardío tanto en Brasil como en Argentina, principales actores del comercio internacional. Esta campaña, además, está marcada por los posibles efectos de la Chicharrita, que ha reducido los volúmenes de producción en algunas zonas de ambos países. Aunque inicialmente el impacto en los precios fue positivo, los datos globales de cosecha no resultan tan desfavorables.\r\n\r\nEn Brasil, la cosecha de maíz Safrinha ya ha avanzado en más de la mitad de la superficie sembrada, y los resultados son en general buenos. Esta abundancia ha sobrepasado la capacidad de almacenamiento, obligando a almacenar granos al aire libre, una práctica común en años de alta producción. Hasta la devaluación del real a finales de junio y principios de julio, los productores no vendían y el flujo de mercadería era bajo. Según el USDA, la producción de maíz en Brasil alcanzará los 122 millones de toneladas, contrastando con los 115 millones de toneladas estimados por la Conab, pero aún así reflejando una gran producción.\r\n\r\nEn Argentina, el avance de la cosecha cubre el 62,9% de la superficie, con una proyección de producción de 46,5 millones de toneladas, según la Bolsa de Cereales. Este recorte se debe a los problemas en Brasil y a una ola de calor en enero. Sin embargo, el USDA estima una producción de 52 millones de toneladas para la campaña 2024-2025.\r\n\r\nEn resumen, el cierre de la campaña 2023-2024 muestra un volumen de producción generoso, con un saldo de 1225,45 millones de toneladas según el USDA de julio 2024. Esto confirma que el abastecimiento global de maíz no enfrenta grandes problemas en las posiciones actuales y futuras cercanas. Sin embargo, los productores siguen siendo reacios a vender en ciertos países. En Sudamérica, Brasil ha comercializado regularmente, aunque la reciente devaluación del real ha frenado esta tendencia, afectando la cadena de pagos. La cadena de distribución es la que está con balances negativos y posiciones financieras de gran preocupación. En Argentina, aunque la Ley de Bases se concretó, eliminando algunas incertidumbres sobre el tipo de cambio, tasas de interés e inflación, los productores aún esperan que estas variables jueguen a su favor, especialmente con la posible eliminación del cepo cambiario.\r\n\r\nJulio también trae confirmaciones para la campaña 2024-2025, especialmente desde Estados Unidos, que ya ha proporcionado datos sobre el área sembrada y el estado actual del cultivo. Los precios en Chicago no han mostrado una prima climática este año, reflejando las proyecciones del USDA que sugieren una campaña similar en términos globales a la anterior, con una producción de 1224 millones de toneladas y pocos recortes en los principales países productores y exportadores, excepto Ucrania, que estará un 10% por debajo del año anterior.\r\n\r\nQueda por ver el impacto del clima en el estado crítico del cultivo en los próximos meses, con pronósticos desfavorables en Estados Unidos que podrían generar un mercado climático en julio y agosto. La incertidumbre sobre la próxima campaña también incluye las decisiones de siembra en países como Brasil y Argentina, influenciadas por factores productivos y precios iniciales más bajos.\r\n\r\nEn cuanto a la demanda, el mundo está bien abastecido de maíz, trigo y cebada para el consumo forrajero. Un dato interesante es el anuncio del nuevo gobierno de México, donde la presidenta electa Claudia Sheinbaum se enfocará en el autoabastecimiento de maíz blanco para consumo humano, lo que tranquiliza al mercado de exportación de maíz de consumo animal en Estados Unidos.\r\n\r\nEn conclusión, las fuerzas alcistas del mercado son difíciles de encontrar en los fundamentos actuales. Aunque queda todo un año por delante para definir la situación en países como Argentina, los precios FOB y FAS son atractivos, ofreciendo premios que merecen ser considerados.', 'Maíz, enfrentando la chicharrita de cara a la campaña 2024-2025', '', 'inherit', 'closed', 'closed', '', '491-revision-v1', '', '', '2024-09-12 16:45:02', '2024-09-12 16:45:02', '', 491, 'https://simpleza.com.ar/?p=492', 0, 'revision', '', 0), (493, 2, '2024-07-29 16:46:10', '2024-07-29 16:46:10', 'The corn campaign is expected to end with substantial volume, at least on paper. The USDA and the macroeconomic situation in Argentina introduce some volatility into the market.\r\n\r\nStarting a thorough analysis of the corn market, it is crucial to begin with the promising aspect: global supply.\r\n\r\nFirstly, July, especially in the last three seasons, has kept us attentive to the late corn harvests in both Brazil and Argentina, key players in international trade. This season is also marked by the potential effects of the Leafhopper, which has reduced production volumes in some areas of both countries. Although the initial impact on prices was positive, the global harvest data is not as unfavorable.\r\n\r\nIn Brazil, the Safrinha corn harvest has progressed on more than half of the planted area, with generally good results. This abundance has exceeded storage capacity, forcing the outdoor storage of grains, a common practice in high production years. Until the devaluation of the real at the end of June and early July, producers were not selling, and the merchandise flow was low. According to the USDA, corn production in Brazil will reach 122 million tons, contrasting with the 115 million tons estimated by Conab, but still reflecting a large production.\r\n\r\nIn Argentina, the harvest has covered 62.9% of the area, with a projected production of 46.5 million tons, according to the Bolsa de Cereales. This reduction is due to issues in Brazil and a heatwave in January. However, the USDA estimates a production of 52 million tons for the 2024-2025 season.\r\n\r\nIn summary, the end of the 2023-2024 season shows a generous production volume, with a balance of 1,225.45 million tons according to the USDA July 2024 report. This confirms that the global corn supply does not face major issues in current and near-future positions. However, producers remain reluctant to sell in certain countries. In South America, Brazil has been trading regularly, though the recent devaluation of the real has slowed this trend, affecting the payment chain. The distribution chain faces negative balances and significant financial concerns. In Argentina, although the Basic Law was enacted, eliminating some uncertainties regarding exchange rates, interest rates, and inflation, producers still hope these variables will work in their favor, especially with the potential removal of exchange controls.\r\n\r\nJuly also brings confirmations for the 2024-2025 season, particularly from the United States, which has already provided data on planted areas and the current state of the crop. Prices in Chicago have not shown a climatic premium this year, reflecting USDA projections that suggest a similar global campaign to the previous one, with a production of 1,224 million tons and few cuts in major producing and exporting countries, except Ukraine, which will be 10% below the previous year.\r\n\r\nThe impact of weather on the critical state of the crop in the coming months remains to be seen, with unfavorable forecasts in the United States potentially creating a climatic market in July and August. Uncertainty about the upcoming campaign also includes planting decisions in countries like Brazil and Argentina, influenced by production factors and lower initial prices.\r\n\r\nRegarding demand, the world is well-supplied with corn, wheat, and barley for feed consumption. An interesting fact is the announcement by Mexico’s new government, where elected President Claudia Sheinbaum will focus on self-sufficiency in white corn for human consumption, which reassures the U.S. animal feed corn export market.\r\n\r\nIn conclusion, bullish market forces are hard to find in the current fundamentals. Although there is a whole year ahead to define the situation in countries like Argentina, FOB and FAS prices are attractive, offering premiums worth considering.', 'Corn: Facing the Leafhopper Ahead of the 2024-2025 Season', '', 'publish', 'open', 'open', '', 'corn-facing-the-leafhopper-ahead-of-the-2024-2025-season', '', '', '2024-09-12 16:46:37', '2024-09-12 16:46:37', '', 0, 'https://simpleza.com.ar/?p=493', 0, 'post', '', 0), (494, 2, '2024-09-12 16:46:10', '2024-09-12 16:46:10', 'The corn campaign is expected to end with substantial volume, at least on paper. The USDA and the macroeconomic situation in Argentina introduce some volatility into the market.\r\n\r\nStarting a thorough analysis of the corn market, it is crucial to begin with the promising aspect: global supply.\r\n\r\nFirstly, July, especially in the last three seasons, has kept us attentive to the late corn harvests in both Brazil and Argentina, key players in international trade. This season is also marked by the potential effects of the Leafhopper, which has reduced production volumes in some areas of both countries. Although the initial impact on prices was positive, the global harvest data is not as unfavorable.\r\n\r\nIn Brazil, the Safrinha corn harvest has progressed on more than half of the planted area, with generally good results. This abundance has exceeded storage capacity, forcing the outdoor storage of grains, a common practice in high production years. Until the devaluation of the real at the end of June and early July, producers were not selling, and the merchandise flow was low. According to the USDA, corn production in Brazil will reach 122 million tons, contrasting with the 115 million tons estimated by Conab, but still reflecting a large production.\r\n\r\nIn Argentina, the harvest has covered 62.9% of the area, with a projected production of 46.5 million tons, according to the Bolsa de Cereales. This reduction is due to issues in Brazil and a heatwave in January. However, the USDA estimates a production of 52 million tons for the 2024-2025 season.\r\n\r\nIn summary, the end of the 2023-2024 season shows a generous production volume, with a balance of 1,225.45 million tons according to the USDA July 2024 report. This confirms that the global corn supply does not face major issues in current and near-future positions. However, producers remain reluctant to sell in certain countries. In South America, Brazil has been trading regularly, though the recent devaluation of the real has slowed this trend, affecting the payment chain. The distribution chain faces negative balances and significant financial concerns. In Argentina, although the Basic Law was enacted, eliminating some uncertainties regarding exchange rates, interest rates, and inflation, producers still hope these variables will work in their favor, especially with the potential removal of exchange controls.\r\n\r\nJuly also brings confirmations for the 2024-2025 season, particularly from the United States, which has already provided data on planted areas and the current state of the crop. Prices in Chicago have not shown a climatic premium this year, reflecting USDA projections that suggest a similar global campaign to the previous one, with a production of 1,224 million tons and few cuts in major producing and exporting countries, except Ukraine, which will be 10% below the previous year.\r\n\r\nThe impact of weather on the critical state of the crop in the coming months remains to be seen, with unfavorable forecasts in the United States potentially creating a climatic market in July and August. Uncertainty about the upcoming campaign also includes planting decisions in countries like Brazil and Argentina, influenced by production factors and lower initial prices.\r\n\r\nRegarding demand, the world is well-supplied with corn, wheat, and barley for feed consumption. An interesting fact is the announcement by Mexico’s new government, where elected President Claudia Sheinbaum will focus on self-sufficiency in white corn for human consumption, which reassures the U.S. animal feed corn export market.\r\n\r\nIn conclusion, bullish market forces are hard to find in the current fundamentals. Although there is a whole year ahead to define the situation in countries like Argentina, FOB and FAS prices are attractive, offering premiums worth considering.', 'Corn: Facing the Leafhopper Ahead of the 2024-2025 Season', '', 'inherit', 'closed', 'closed', '', '493-revision-v1', '', '', '2024-09-12 16:46:10', '2024-09-12 16:46:10', '', 493, 'https://simpleza.com.ar/?p=494', 0, 'revision', '', 0), (495, 2, '2024-07-23 16:48:33', '2024-07-23 16:48:33', '

En las empresas pequeñas y medianas, es común que se produzcan crisis organizacionales y de gestión a medida que crecen en volumen de negocios. Esto se debe a que, en muchos casos, la gestión se basa en la confianza y la delegación limitada, lo que puede llevar a una superposición de roles y desmotivación en los equipos.

\r\n

Frecuentemente, el crecimiento de las empresas se aborda mediante la incorporación de colaboradores que asumen múltiples funciones, sin un diseño organizacional pensado desde los procesos. Esto conduce a una situación en la que el diseño organizacional se basa en las personas y no en los procesos, lo cual genera una crisis funcional cuando un colaborador abandona la empresa.

\r\n

Es crucial entender que una empresa pensada desde las personas es competente, pero una empresa pensada desde los procesos no sólo es competente, sino también competitiva. En Simpleza, creemos que las estructuras organizacionales deben diseñarse en torno a los procesos, asegurando que los colaboradores cuenten con el perfil óptimo para ejercer sus roles y ejecutar las funciones vinculadas a los procesos en los que participan.

\r\n

Por ello, revisar el mapa actual de los principales procesos, describirlos y a partir de ello definir un organigrama con roles y funciones diseñados desde los procesos, y no desde las personas, son los factores clave en el proceso.

\r\n

La implementación de procesos y controles adecuados es fundamental para profesionalizar la gestión empresarial y garantizar un crecimiento sostenible y competitivo. Solo mediante la adopción de esta perspectiva centrada en los procesos, las empresas pueden superar las crisis organizacionales y de gestión, y alcanzar el éxito a largo plazo.

', 'La importancia de los procesos y controles para profesionalizar la gestión empresarial.', '', 'publish', 'open', 'open', '', 'la-importancia-de-los-procesos-y-controles-para-profesionalizar-la-gestion-empresarial', '', '', '2024-09-12 16:50:34', '2024-09-12 16:50:34', '', 0, 'https://simpleza.com.ar/?p=495', 0, 'post', '', 0), (496, 1, '2024-07-03 16:48:27', '2024-07-03 16:48:27', 'En el dinámico mundo de las empresas, los directorios enfrentan desafíos significativos que pueden impactar su capacidad para crear valor sostenible. Estos desafíos, o «dolores», se pueden organizar en cuatro ejes fundamentales: Propiedad, Gobernanza, Estructura y Negocios.\r\n\r\nUno de los problemas más acuciantes dentro del eje de Propiedad es la falta de visión a mediano y largo plazo. Muchas empresas carecen de una estrategia clara que guíe su desarrollo futuro, lo que puede resultar en decisiones reactivas y oportunidades perdidas. Esta situación se agrava con la desalineación entre directores y propietarios, donde las diferencias en objetivos y expectativas pueden generar conflictos y frenar el avance de la empresa. Además, la transparencia en la selección y renovación de los directores es un punto crítico; la opacidad en estos procesos puede llevar a la desconfianza y a la falta de legitimidad de los miembros del directorio. Finalmente, la claridad en los mecanismos de rendición de cuentas es esencial, ya que sin un sistema transparente y eficiente de rendición de cuentas, es difícil evaluar el desempeño y tomar decisiones informadas.\r\n\r\nEn cuanto a la Gobernanza, la necesidad de diversidad y complementariedad en el directorio se destaca como un desafío crucial. Un directorio diverso en habilidades y perspectivas puede enfrentar mejor los desafíos y aprovechar oportunidades. Sin embargo, la efectividad en la dinámica de trabajo sigue siendo una asignatura pendiente, ya que la colaboración efectiva es esencial para la toma de decisiones estratégicas y operativas. Además, la definición de líneas estratégicas claras es fundamental; la falta de claridad en la estrategia puede desorientar y debilitar a la empresa. Otro dolor significativo es la supervisión adecuada de la estrategia y los riesgos, ya que es crucial que los directores no solo definan la estrategia, sino que también supervisen su implementación y gestionen los riesgos asociados. Por último, la medición y potenciación del impacto de las decisiones del directorio es vital para el crecimiento sostenido, y debe ser un esfuerzo continuo para mejorar.\r\n\r\nEn términos de Estructura, la claridad en la definición de roles y responsabilidades es indispensable. La ambigüedad en los roles puede generar ineficiencias y conflictos internos. Además, la incertidumbre sobre el liderazgo futuro de la compañía plantea un desafío importante; asegurar una sucesión planificada y efectiva es fundamental para la continuidad de la empresa. La dificultad para mantener una adecuada sucesión y renovación de los miembros del directorio también es un problema recurrente, ya que una renovación adecuada garantiza la frescura de ideas y perspectivas. Por último, los problemas de comunicación y flujos de información dentro del directorio pueden obstaculizar la toma de decisiones informadas, ya que la información debe fluir de manera eficiente y precisa.\r\n\r\nFinalmente, en el eje de Negocios, los directorios enfrentan la dificultad para supervisar la estrategia y anticipar cambios en el entorno. Anticipar estos cambios y ajustar la estrategia es esencial para mantenerse competitivo. La falta de innovación es otro dolor significativo; sin un enfoque constante en la innovación, las empresas pueden quedarse atrás en un mercado que cambia rápidamente. Además, gestionar adecuadamente la remuneración y los incentivos de los directores es crucial, ya que un sistema adecuado de incentivos puede alinear mejor los intereses de los directores con los de la empresa. La limitada capacidad para aprovechar las oportunidades de crecimiento y diversificación también representa un desafío, ya que aprovechar estas oportunidades es clave para el desarrollo sostenible. Por último, la limitada capacidad para mitigar las amenazas al crecimiento es un problema crítico que debe ser abordado para proteger la estabilidad de la empresa.\r\n\r\nAbordar estos desafíos es crucial para que los directorios de las empresas puedan crear y sostener valor a largo plazo. La implementación de prácticas de gobernanza efectivas, la claridad en la estructura y roles, y una visión estratégica robusta son pilares fundamentales para superar estos dolores y guiar a la empresa hacia un futuro próspero.', 'Desafíos Clave en los Directorios de Empresas', '', 'publish', 'open', 'open', '', 'desafios-clave-en-los-directorios-de-empresas', '', '', '2024-09-12 16:51:48', '2024-09-12 16:51:48', '', 0, 'https://simpleza.com.ar/?p=496', 0, 'post', '', 0), (497, 1, '2024-09-12 16:47:41', '2024-09-12 16:47:41', 'Desafíos Clave en los Directorios de Empresas\n', 'Directorios de Empresas', '', 'inherit', 'open', 'closed', '', 'image_2024-09-12_104741509', '', '', '2024-09-12 16:47:59', '2024-09-12 16:47:59', '', 496, 'https://simpleza.com.ar/wp-content/uploads/2024/09/image_2024-09-12_104741509.png', 0, 'attachment', 'image/png', 0), (498, 1, '2024-09-12 16:48:27', '2024-09-12 16:48:27', 'En el dinámico mundo de las empresas, los directorios enfrentan desafíos significativos que pueden impactar su capacidad para crear valor sostenible. Estos desafíos, o «dolores», se pueden organizar en cuatro ejes fundamentales: Propiedad, Gobernanza, Estructura y Negocios.\r\n\r\nUno de los problemas más acuciantes dentro del eje de Propiedad es la falta de visión a mediano y largo plazo. Muchas empresas carecen de una estrategia clara que guíe su desarrollo futuro, lo que puede resultar en decisiones reactivas y oportunidades perdidas. Esta situación se agrava con la desalineación entre directores y propietarios, donde las diferencias en objetivos y expectativas pueden generar conflictos y frenar el avance de la empresa. Además, la transparencia en la selección y renovación de los directores es un punto crítico; la opacidad en estos procesos puede llevar a la desconfianza y a la falta de legitimidad de los miembros del directorio. Finalmente, la claridad en los mecanismos de rendición de cuentas es esencial, ya que sin un sistema transparente y eficiente de rendición de cuentas, es difícil evaluar el desempeño y tomar decisiones informadas.\r\n\r\nEn cuanto a la Gobernanza, la necesidad de diversidad y complementariedad en el directorio se destaca como un desafío crucial. Un directorio diverso en habilidades y perspectivas puede enfrentar mejor los desafíos y aprovechar oportunidades. Sin embargo, la efectividad en la dinámica de trabajo sigue siendo una asignatura pendiente, ya que la colaboración efectiva es esencial para la toma de decisiones estratégicas y operativas. Además, la definición de líneas estratégicas claras es fundamental; la falta de claridad en la estrategia puede desorientar y debilitar a la empresa. Otro dolor significativo es la supervisión adecuada de la estrategia y los riesgos, ya que es crucial que los directores no solo definan la estrategia, sino que también supervisen su implementación y gestionen los riesgos asociados. Por último, la medición y potenciación del impacto de las decisiones del directorio es vital para el crecimiento sostenido, y debe ser un esfuerzo continuo para mejorar.\r\n\r\nEn términos de Estructura, la claridad en la definición de roles y responsabilidades es indispensable. La ambigüedad en los roles puede generar ineficiencias y conflictos internos. Además, la incertidumbre sobre el liderazgo futuro de la compañía plantea un desafío importante; asegurar una sucesión planificada y efectiva es fundamental para la continuidad de la empresa. La dificultad para mantener una adecuada sucesión y renovación de los miembros del directorio también es un problema recurrente, ya que una renovación adecuada garantiza la frescura de ideas y perspectivas. Por último, los problemas de comunicación y flujos de información dentro del directorio pueden obstaculizar la toma de decisiones informadas, ya que la información debe fluir de manera eficiente y precisa.\r\n\r\nFinalmente, en el eje de Negocios, los directorios enfrentan la dificultad para supervisar la estrategia y anticipar cambios en el entorno. Anticipar estos cambios y ajustar la estrategia es esencial para mantenerse competitivo. La falta de innovación es otro dolor significativo; sin un enfoque constante en la innovación, las empresas pueden quedarse atrás en un mercado que cambia rápidamente. Además, gestionar adecuadamente la remuneración y los incentivos de los directores es crucial, ya que un sistema adecuado de incentivos puede alinear mejor los intereses de los directores con los de la empresa. La limitada capacidad para aprovechar las oportunidades de crecimiento y diversificación también representa un desafío, ya que aprovechar estas oportunidades es clave para el desarrollo sostenible. Por último, la limitada capacidad para mitigar las amenazas al crecimiento es un problema crítico que debe ser abordado para proteger la estabilidad de la empresa.\r\n\r\nAbordar estos desafíos es crucial para que los directorios de las empresas puedan crear y sostener valor a largo plazo. La implementación de prácticas de gobernanza efectivas, la claridad en la estructura y roles, y una visión estratégica robusta son pilares fundamentales para superar estos dolores y guiar a la empresa hacia un futuro próspero.', 'Desafíos Clave en los Directorios de Empresas', '', 'inherit', 'closed', 'closed', '', '496-revision-v1', '', '', '2024-09-12 16:48:27', '2024-09-12 16:48:27', '', 496, 'https://simpleza.com.ar/?p=498', 0, 'revision', '', 0), (499, 2, '2024-09-12 16:48:33', '2024-09-12 16:48:33', '

En las empresas pequeñas y medianas, es común que se produzcan crisis organizacionales y de gestión a medida que crecen en volumen de negocios. Esto se debe a que, en muchos casos, la gestión se basa en la confianza y la delegación limitada, lo que puede llevar a una superposición de roles y desmotivación en los equipos.

\r\n

Frecuentemente, el crecimiento de las empresas se aborda mediante la incorporación de colaboradores que asumen múltiples funciones, sin un diseño organizacional pensado desde los procesos. Esto conduce a una situación en la que el diseño organizacional se basa en las personas y no en los procesos, lo cual genera una crisis funcional cuando un colaborador abandona la empresa.

\r\n

Es crucial entender que una empresa pensada desde las personas es competente, pero una empresa pensada desde los procesos no sólo es competente, sino también competitiva. En Simpleza, creemos que las estructuras organizacionales deben diseñarse en torno a los procesos, asegurando que los colaboradores cuenten con el perfil óptimo para ejercer sus roles y ejecutar las funciones vinculadas a los procesos en los que participan.

\r\n

Por ello, revisar el mapa actual de los principales procesos, describirlos y a partir de ello definir un organigrama con roles y funciones diseñados desde los procesos, y no desde las personas, son los factores clave en el proceso.

\r\n

La implementación de procesos y controles adecuados es fundamental para profesionalizar la gestión empresarial y garantizar un crecimiento sostenible y competitivo. Solo mediante la adopción de esta perspectiva centrada en los procesos, las empresas pueden superar las crisis organizacionales y de gestión, y alcanzar el éxito a largo plazo.

', 'La importancia de los procesos y controles para profesionalizar la gestión empresarial.', '', 'inherit', 'closed', 'closed', '', '495-revision-v1', '', '', '2024-09-12 16:48:33', '2024-09-12 16:48:33', '', 495, 'https://simpleza.com.ar/?p=499', 0, 'revision', '', 0), (500, 1, '2024-07-03 16:51:03', '2024-07-03 16:51:03', 'In the dynamic world of business, corporate boards face significant challenges that can impact their ability to create sustainable value. These challenges, or "pains," can be categorized into four fundamental areas: Ownership, Governance, Structure, and Business.\r\n\r\nOne of the most pressing issues within the Ownership axis is the lack of medium- and long-term vision. Many companies lack a clear strategy to guide their future development, leading to reactive decisions and missed opportunities. This situation is exacerbated by misalignment between directors and owners, where differences in goals and expectations can create conflicts and hinder the company’s progress. Furthermore, transparency in the selection and renewal of board members is critical; opacity in these processes can lead to mistrust and a lack of legitimacy among board members. Finally, clarity in accountability mechanisms is essential, as without a transparent and efficient system of accountability, it becomes difficult to assess performance and make informed decisions.\r\n\r\nIn terms of Governance, the need for diversity and complementarity on the board stands out as a crucial challenge. A diverse board, in terms of skills and perspectives, can better address challenges and seize opportunities. However, effectiveness in the board''s working dynamics remains a challenge, as effective collaboration is essential for making both strategic and operational decisions. Additionally, the definition of clear strategic guidelines is fundamental; a lack of clarity in strategy can disorient and weaken the company. Another significant pain point is the proper oversight of strategy and risks. Directors must not only define strategy but also oversee its implementation and manage the associated risks. Finally, measuring and enhancing the impact of board decisions is vital for sustained growth and should be a continuous effort for improvement.\r\n\r\nIn terms of Structure, clarity in defining roles and responsibilities is indispensable. Ambiguity in roles can lead to inefficiencies and internal conflicts. Additionally, uncertainty about the company''s future leadership poses a major challenge; ensuring a planned and effective succession is key to the company’s continuity. The difficulty in maintaining adequate succession and renewal of board members is also a recurring issue, as proper renewal ensures fresh ideas and perspectives. Lastly, communication and information flow issues within the board can hinder informed decision-making, as information needs to flow efficiently and accurately.\r\n\r\nFinally, in the Business axis, boards face the challenge of supervising strategy and anticipating changes in the environment. Anticipating these changes and adjusting the strategy is essential to remain competitive. The lack of innovation is another significant pain point; without a constant focus on innovation, companies can fall behind in a rapidly changing market. Additionally, effectively managing the compensation and incentives of board members is crucial, as a proper incentive system can better align directors'' interests with those of the company. The limited ability to seize growth and diversification opportunities also represents a challenge, as leveraging these opportunities is key to sustainable development. Lastly, the limited capacity to mitigate threats to growth is a critical problem that must be addressed to protect the company''s stability.\r\n\r\nAddressing these challenges is crucial for corporate boards to create and sustain long-term value. The implementation of effective governance practices, clarity in structure and roles, and a robust strategic vision are fundamental pillars to overcoming these pains and guiding the company towards a prosperous future.', 'Key Challenges in Corporate Boards', '', 'publish', 'open', 'open', '', 'key-challenges-in-corporate-boards', '', '', '2024-09-12 16:51:39', '2024-09-12 16:51:39', '', 0, 'https://simpleza.com.ar/?p=500', 0, 'post', '', 0), (501, 2, '2024-07-23 16:49:57', '2024-07-23 16:49:57', 'In small and medium-sized enterprises, it is common for organizational and management crises to arise as they grow in business volume. This is because, in many cases, management is based on trust and limited delegation, which can lead to overlapping roles and demotivation within teams.\r\n\r\nOften, business growth is addressed by incorporating employees who take on multiple functions without an organizational design based on processes. This leads to a situation where the organizational design is based on people rather than processes, resulting in a functional crisis when an employee leaves the company.\r\n\r\nIt is crucial to understand that a company designed around people is competent, but a company designed around processes is not only competent but also competitive. At Simpleza, we believe that organizational structures should be designed around processes, ensuring that employees have the optimal profile to fulfill their roles and execute the functions related to the processes they are involved in.\r\n\r\nTherefore, reviewing the current map of the main processes, describing them, and then defining an organizational chart with roles and functions designed around processes rather than people are the key factors in the process.\r\n\r\nThe implementation of appropriate processes and controls is fundamental to professionalizing business management and ensuring sustainable and competitive growth. Only by adopting this process-centered perspective can companies overcome organizational and management crises and achieve long-term success.', 'The importance of processes and controls in professionalizing business management.', '', 'publish', 'open', 'open', '', 'the-importance-of-processes-and-controls-in-professionalizing-business-management', '', '', '2024-09-12 16:50:16', '2024-09-12 16:50:16', '', 0, 'https://simpleza.com.ar/?p=501', 0, 'post', '', 0), (502, 2, '2024-09-12 16:49:57', '2024-09-12 16:49:57', 'In small and medium-sized enterprises, it is common for organizational and management crises to arise as they grow in business volume. This is because, in many cases, management is based on trust and limited delegation, which can lead to overlapping roles and demotivation within teams.\r\n\r\nOften, business growth is addressed by incorporating employees who take on multiple functions without an organizational design based on processes. This leads to a situation where the organizational design is based on people rather than processes, resulting in a functional crisis when an employee leaves the company.\r\n\r\nIt is crucial to understand that a company designed around people is competent, but a company designed around processes is not only competent but also competitive. At Simpleza, we believe that organizational structures should be designed around processes, ensuring that employees have the optimal profile to fulfill their roles and execute the functions related to the processes they are involved in.\r\n\r\nTherefore, reviewing the current map of the main processes, describing them, and then defining an organizational chart with roles and functions designed around processes rather than people are the key factors in the process.\r\n\r\nThe implementation of appropriate processes and controls is fundamental to professionalizing business management and ensuring sustainable and competitive growth. Only by adopting this process-centered perspective can companies overcome organizational and management crises and achieve long-term success.', 'The importance of processes and controls in professionalizing business management.', '', 'inherit', 'closed', 'closed', '', '501-revision-v1', '', '', '2024-09-12 16:49:57', '2024-09-12 16:49:57', '', 501, 'https://simpleza.com.ar/?p=502', 0, 'revision', '', 0), (503, 2, '2024-07-15 16:52:16', '2024-07-15 16:52:16', '

Un empresario se enfrenta a tres grandes grupos de temas en su día a día. El primero son los temas rutinarios, aquellas tareas indispensables para que un negocio evolucione y funcione de manera eficiente. El segundo es la coyuntura, factores externos que no dependen de decisiones empresariales pero que influyen significativamente en la vida de la compañía y en la evolución de sus negocios. Un negocio exitoso depende de cómo una empresa maneje sus rutinas y de cuánto la coyuntura favorezca esas rutinas. Por ejemplo, aunque el entorno económico y político sea favorable y haya demanda para nuestros productos, si la empresa es ineficiente, esa buena coyuntura no será suficiente para lograr un desarrollo positivo del negocio.

\r\n

El tercer gran tema es la estructura de la empresa, los elementos que la diferencian de otras compañías. Esto incluye la propiedad, el gobierno corporativo, la toma de decisiones, las políticas internas, los equipos de trabajo, y si la empresa es familiar, abierta o cerrada. Estos aspectos son fundamentales para que una empresa pueda realizar el mismo negocio, con la misma eficiencia operativa, en la misma coyuntura, y aun así diferenciarse de sus competidores. La diferenciación se da, principalmente, en la estructura.

\r\n

En la interacción entre las rutinas y la estructura se encuentran los procesos, es decir, cómo la empresa, con su estructura particular, ejecuta determinadas rutinas y agrega valor. En la interacción entre la estructura y la coyuntura se encuentran las líneas estratégicas, que buscan transformar aspectos de la compañía para incrementar su capacidad de crear valor de manera sostenible.

\r\n\r\n

Entonces, ¿De qué hablamos cuando hablamos de mejora continua en las empresas?

\r\n

La mejora continua apunta a ser cada vez más eficiente en los procesos, pero no necesariamente transforma la compañía. Se enfoca en perfeccionar lo que ya se hace bien, buscando incrementar la eficiencia, reducir costos y mejorar la calidad. Según el enfoque Kaizen, uno de los más reconocidos en este ámbito, la mejora continua es un proceso incremental y constante que involucra a todos los niveles de la organización. Sin embargo, esta metodología no aborda cambios estructurales profundos.

\r\n\r\n

¿Y las líneas estratégicas?

\r\n

Cuando en la empresa aparecen los mismos problemas frecuentemente, se tratan de problemas estructurales, lo que impide a las empresas evolucionar y crear valor. Estas líneas estratégicas son iniciativas a largo plazo diseñadas para abordar esos problemas estructurales y pueden incluir la reestructuración organizativa, la implementación de nuevas tecnologías, la expansión a nuevos mercados o la reorientación de la estrategia corporativa .

\r\n

Por ejemplo, una empresa que enfrenta repetidos problemas con la satisfacción del cliente podría establecer una línea estratégica para mejorar su servicio al cliente, lo que podría implicar una revisión completa de sus procesos, la capacitación del personal y la implementación de nuevos sistemas de gestión de relaciones con los clientes (CRM). Estas acciones no solo solucionan los problemas inmediatos, sino que también preparan a la empresa para un crecimiento sostenido y una mayor capacidad de adaptación a los cambios del mercado.

\r\n

En resumen, mientras la mejora continua se centra en la eficiencia y el perfeccionamiento de los procesos existentes, las líneas estratégicas abordan los problemas estructurales y buscan transformar la empresa para crear valor de manera sostenible a largo plazo.

', 'Línea estratégica vs mejora continua', '', 'publish', 'open', 'open', '', 'linea-estrategica-vs-mejora-continua', '', '', '2024-09-12 16:56:33', '2024-09-12 16:56:33', '', 0, 'https://simpleza.com.ar/?p=503', 0, 'post', '', 0), (504, 1, '2024-09-12 16:51:03', '2024-09-12 16:51:03', 'In the dynamic world of business, corporate boards face significant challenges that can impact their ability to create sustainable value. These challenges, or "pains," can be categorized into four fundamental areas: Ownership, Governance, Structure, and Business.\r\n\r\nOne of the most pressing issues within the Ownership axis is the lack of medium- and long-term vision. Many companies lack a clear strategy to guide their future development, leading to reactive decisions and missed opportunities. This situation is exacerbated by misalignment between directors and owners, where differences in goals and expectations can create conflicts and hinder the company’s progress. Furthermore, transparency in the selection and renewal of board members is critical; opacity in these processes can lead to mistrust and a lack of legitimacy among board members. Finally, clarity in accountability mechanisms is essential, as without a transparent and efficient system of accountability, it becomes difficult to assess performance and make informed decisions.\r\n\r\nIn terms of Governance, the need for diversity and complementarity on the board stands out as a crucial challenge. A diverse board, in terms of skills and perspectives, can better address challenges and seize opportunities. However, effectiveness in the board''s working dynamics remains a challenge, as effective collaboration is essential for making both strategic and operational decisions. Additionally, the definition of clear strategic guidelines is fundamental; a lack of clarity in strategy can disorient and weaken the company. Another significant pain point is the proper oversight of strategy and risks. Directors must not only define strategy but also oversee its implementation and manage the associated risks. Finally, measuring and enhancing the impact of board decisions is vital for sustained growth and should be a continuous effort for improvement.\r\n\r\nIn terms of Structure, clarity in defining roles and responsibilities is indispensable. Ambiguity in roles can lead to inefficiencies and internal conflicts. Additionally, uncertainty about the company''s future leadership poses a major challenge; ensuring a planned and effective succession is key to the company’s continuity. The difficulty in maintaining adequate succession and renewal of board members is also a recurring issue, as proper renewal ensures fresh ideas and perspectives. Lastly, communication and information flow issues within the board can hinder informed decision-making, as information needs to flow efficiently and accurately.\r\n\r\nFinally, in the Business axis, boards face the challenge of supervising strategy and anticipating changes in the environment. Anticipating these changes and adjusting the strategy is essential to remain competitive. The lack of innovation is another significant pain point; without a constant focus on innovation, companies can fall behind in a rapidly changing market. Additionally, effectively managing the compensation and incentives of board members is crucial, as a proper incentive system can better align directors'' interests with those of the company. The limited ability to seize growth and diversification opportunities also represents a challenge, as leveraging these opportunities is key to sustainable development. Lastly, the limited capacity to mitigate threats to growth is a critical problem that must be addressed to protect the company''s stability.\r\n\r\nAddressing these challenges is crucial for corporate boards to create and sustain long-term value. The implementation of effective governance practices, clarity in structure and roles, and a robust strategic vision are fundamental pillars to overcoming these pains and guiding the company towards a prosperous future.', 'Key Challenges in Corporate Boards', '', 'inherit', 'closed', 'closed', '', '500-revision-v1', '', '', '2024-09-12 16:51:03', '2024-09-12 16:51:03', '', 500, 'https://simpleza.com.ar/?p=504', 0, 'revision', '', 0), (505, 2, '2024-09-12 16:52:16', '2024-09-12 16:52:16', '

Un empresario se enfrenta a tres grandes grupos de temas en su día a día. El primero son los temas rutinarios, aquellas tareas indispensables para que un negocio evolucione y funcione de manera eficiente. El segundo es la coyuntura, factores externos que no dependen de decisiones empresariales pero que influyen significativamente en la vida de la compañía y en la evolución de sus negocios. Un negocio exitoso depende de cómo una empresa maneje sus rutinas y de cuánto la coyuntura favorezca esas rutinas. Por ejemplo, aunque el entorno económico y político sea favorable y haya demanda para nuestros productos, si la empresa es ineficiente, esa buena coyuntura no será suficiente para lograr un desarrollo positivo del negocio.

\r\n

El tercer gran tema es la estructura de la empresa, los elementos que la diferencian de otras compañías. Esto incluye la propiedad, el gobierno corporativo, la toma de decisiones, las políticas internas, los equipos de trabajo, y si la empresa es familiar, abierta o cerrada. Estos aspectos son fundamentales para que una empresa pueda realizar el mismo negocio, con la misma eficiencia operativa, en la misma coyuntura, y aun así diferenciarse de sus competidores. La diferenciación se da, principalmente, en la estructura.

\r\n

En la interacción entre las rutinas y la estructura se encuentran los procesos, es decir, cómo la empresa, con su estructura particular, ejecuta determinadas rutinas y agrega valor. En la interacción entre la estructura y la coyuntura se encuentran las líneas estratégicas, que buscan transformar aspectos de la compañía para incrementar su capacidad de crear valor de manera sostenible.

\r\n\r\n

Entonces, ¿De qué hablamos cuando hablamos de mejora continua en las empresas?

\r\n

La mejora continua apunta a ser cada vez más eficiente en los procesos, pero no necesariamente transforma la compañía. Se enfoca en perfeccionar lo que ya se hace bien, buscando incrementar la eficiencia, reducir costos y mejorar la calidad. Según el enfoque Kaizen, uno de los más reconocidos en este ámbito, la mejora continua es un proceso incremental y constante que involucra a todos los niveles de la organización. Sin embargo, esta metodología no aborda cambios estructurales profundos.

\r\n\r\n

¿Y las líneas estratégicas?

\r\n

Cuando en la empresa aparecen los mismos problemas frecuentemente, se tratan de problemas estructurales, lo que impide a las empresas evolucionar y crear valor. Estas líneas estratégicas son iniciativas a largo plazo diseñadas para abordar esos problemas estructurales y pueden incluir la reestructuración organizativa, la implementación de nuevas tecnologías, la expansión a nuevos mercados o la reorientación de la estrategia corporativa .

\r\n

Por ejemplo, una empresa que enfrenta repetidos problemas con la satisfacción del cliente podría establecer una línea estratégica para mejorar su servicio al cliente, lo que podría implicar una revisión completa de sus procesos, la capacitación del personal y la implementación de nuevos sistemas de gestión de relaciones con los clientes (CRM). Estas acciones no solo solucionan los problemas inmediatos, sino que también preparan a la empresa para un crecimiento sostenido y una mayor capacidad de adaptación a los cambios del mercado.

\r\n

En resumen, mientras la mejora continua se centra en la eficiencia y el perfeccionamiento de los procesos existentes, las líneas estratégicas abordan los problemas estructurales y buscan transformar la empresa para crear valor de manera sostenible a largo plazo.

', 'Línea estratégica vs mejora continua', '', 'inherit', 'closed', 'closed', '', '503-revision-v1', '', '', '2024-09-12 16:52:16', '2024-09-12 16:52:16', '', 503, 'https://simpleza.com.ar/?p=505', 0, 'revision', '', 0), (506, 2, '2024-07-15 16:55:59', '2024-07-15 16:55:59', 'An entrepreneur faces three major groups of issues in their day-to-day operations. The first are routine matters, those indispensable tasks that allow a business to evolve and function efficiently. The second is the conjuncture, external factors that do not depend on business decisions but significantly influence the company’s life and the development of its business. A successful business depends on how well a company manages its routines and how favorable the conjuncture is to those routines. For example, even if the economic and political environment is favorable and there is demand for our products, if the company is inefficient, that favorable conjuncture won’t be enough to achieve positive business development.\r\n\r\nThe third major issue is the company''s structure, the elements that differentiate it from other companies. This includes ownership, corporate governance, decision-making, internal policies, work teams, and whether the company is family-owned, public, or private. These aspects are essential for a company to carry out the same business, with the same operational efficiency, in the same conjuncture, while still differentiating itself from competitors. Differentiation occurs mainly in the structure.\r\n\r\nThe interaction between routines and structure gives rise to processes, meaning how the company, with its particular structure, executes certain routines and adds value. In the interaction between structure and conjuncture are the strategic lines, which aim to transform aspects of the company to increase its capacity to create value in a sustainable way.\r\n

So, what are we talking about when we refer to continuous improvement in companies?

\r\nContinuous improvement aims to become increasingly efficient in processes but doesn’t necessarily transform the company. It focuses on perfecting what is already done well, seeking to increase efficiency, reduce costs, and improve quality. According to the Kaizen approach, one of the most recognized in this field, continuous improvement is an incremental and constant process involving all levels of the organization. However, this methodology does not address deep structural changes.\r\n

And what about strategic lines?

\r\nWhen the same problems frequently arise in a company, they tend to be structural problems, which prevent companies from evolving and creating value. These strategic lines are long-term initiatives designed to address those structural issues and may include organizational restructuring, the implementation of new technologies, expansion into new markets, or a reorientation of corporate strategy.\r\n\r\nFor example, a company facing repeated issues with customer satisfaction might establish a strategic line to improve its customer service. This could involve a complete overhaul of its processes, staff training, and the implementation of new Customer Relationship Management (CRM) systems. These actions not only solve the immediate problems but also prepare the company for sustained growth and a greater ability to adapt to market changes.\r\n\r\nIn summary, while continuous improvement focuses on efficiency and perfecting existing processes, strategic lines address structural problems and seek to transform the company to create value in a sustainable, long-term manner.', 'Strategic line vs continuous improvement.', '', 'publish', 'open', 'open', '', 'strategic-line-vs-continuous-improvement', '', '', '2024-09-12 16:56:25', '2024-09-12 16:56:25', '', 0, 'https://simpleza.com.ar/?p=506', 0, 'post', '', 0); INSERT INTO `yEdWz_posts` VALUES (508, 2, '2024-09-12 16:55:59', '2024-09-12 16:55:59', 'An entrepreneur faces three major groups of issues in their day-to-day operations. The first are routine matters, those indispensable tasks that allow a business to evolve and function efficiently. The second is the conjuncture, external factors that do not depend on business decisions but significantly influence the company’s life and the development of its business. A successful business depends on how well a company manages its routines and how favorable the conjuncture is to those routines. For example, even if the economic and political environment is favorable and there is demand for our products, if the company is inefficient, that favorable conjuncture won’t be enough to achieve positive business development.\r\n\r\nThe third major issue is the company''s structure, the elements that differentiate it from other companies. This includes ownership, corporate governance, decision-making, internal policies, work teams, and whether the company is family-owned, public, or private. These aspects are essential for a company to carry out the same business, with the same operational efficiency, in the same conjuncture, while still differentiating itself from competitors. Differentiation occurs mainly in the structure.\r\n\r\nThe interaction between routines and structure gives rise to processes, meaning how the company, with its particular structure, executes certain routines and adds value. In the interaction between structure and conjuncture are the strategic lines, which aim to transform aspects of the company to increase its capacity to create value in a sustainable way.\r\n

So, what are we talking about when we refer to continuous improvement in companies?

\r\nContinuous improvement aims to become increasingly efficient in processes but doesn’t necessarily transform the company. It focuses on perfecting what is already done well, seeking to increase efficiency, reduce costs, and improve quality. According to the Kaizen approach, one of the most recognized in this field, continuous improvement is an incremental and constant process involving all levels of the organization. However, this methodology does not address deep structural changes.\r\n

And what about strategic lines?

\r\nWhen the same problems frequently arise in a company, they tend to be structural problems, which prevent companies from evolving and creating value. These strategic lines are long-term initiatives designed to address those structural issues and may include organizational restructuring, the implementation of new technologies, expansion into new markets, or a reorientation of corporate strategy.\r\n\r\nFor example, a company facing repeated issues with customer satisfaction might establish a strategic line to improve its customer service. This could involve a complete overhaul of its processes, staff training, and the implementation of new Customer Relationship Management (CRM) systems. These actions not only solve the immediate problems but also prepare the company for sustained growth and a greater ability to adapt to market changes.\r\n\r\nIn summary, while continuous improvement focuses on efficiency and perfecting existing processes, strategic lines address structural problems and seek to transform the company to create value in a sustainable, long-term manner.', 'Strategic line vs continuous improvement.', '', 'inherit', 'closed', 'closed', '', '506-revision-v1', '', '', '2024-09-12 16:55:59', '2024-09-12 16:55:59', '', 506, 'https://simpleza.com.ar/?p=508', 0, 'revision', '', 0), (509, 2, '2024-09-12 16:58:48', '2024-09-12 16:58:48', '

La visión como filtro de oportunidades

\r\n

Para una empresa con una planificación estratégica sólida y una visión clara y bien estructurada, no todas las oportunidades que se presentan son adecuadas. Solo aquellas que están alineadas con la visión y contribuyen significativamente al logro de los objetivos a largo plazo deben ser consideradas como oportunidades auténticas. La visión se convierte, por lo tanto, en el principal filtro para evaluar y La planificación estratégica actúa como la brújula esencial que guía a las organizaciones hacia el cumplimiento de sus metas. En este contexto, la visión se destaca como un elemento fundamental al definir el estado ideal al que una empresa aspira en el futuro.

\r\n

Sin embargo, el camino hacia la realización de esa visión no está exento de desafíos. Las empresas operan en un entorno dinámico que comprende tanto fortalezas como debilidades internas, reflejando las capacidades y limitaciones propias de la organización. Además, el entorno externo presenta una serie de oportunidades y amenazas, factores que pueden facilitar o complicar el progreso hacia la visión deseada.

\r\n

En este escenario, surge una pregunta crucial: ¿Todos los negocios que están en el contexto son oportunidades?

\r\n

La cita de Séneca, «Ignoranti quem portum petat, nullus suus ventus est.» (Para quien no sabe a qué puerto se dirige, cualquier viento le es favorable), subraya la importancia de tener una visión clara antes de embarcarse en cualquier iniciativa. Sin un rumbo definido, incluso las oportunidades más prometedoras pueden desviar a la empresa por un camino incorrecto.priorizar las oportunidades.

\r\n\r\n

Evaluación del potencial de las oportunidades

\r\n

Al analizar una oportunidad, la empresa debe considerar:

\r\n

¿Contribuye esta oportunidad al logro de nuestra visión?

\r\n

¿Se alinea con nuestros valores y principios estratégicos?

\r\n

¿Posee un potencial de crecimiento y rentabilidad sostenibles?

\r\n

¿Disponemos de los recursos y capacidades necesarios para aprovecharla eficazmente?

\r\n

Solo si las respuestas son afirmativas, la oportunidad se convierte en un candidato viable para ser perseguido.

\r\n\r\n

Conclusión

\r\n

Una empresa con una Visión clara y bien estructurada no sólo define su camino hacia el éxito, sino que también determina qué oportunidades son dignas de buscar y cuáles deben ser dejadas de lado. Es crucial que cada paso y decisión estén alineados con esta Visión para garantizar un crecimiento sostenible y coherente.

', 'Visión clara, oportunidades claras: El camino hacia el éxito en los negocios', '', 'publish', 'open', 'open', '', 'vision-clara-oportunidades-claras-el-camino-hacia-el-exito-en-los-negocios', '', '', '2024-09-12 16:58:48', '2024-09-12 16:58:48', '', 0, 'https://simpleza.com.ar/?p=509', 0, 'post', '', 0), (510, 2, '2024-09-12 16:58:48', '2024-09-12 16:58:48', '

La visión como filtro de oportunidades

\r\n

Para una empresa con una planificación estratégica sólida y una visión clara y bien estructurada, no todas las oportunidades que se presentan son adecuadas. Solo aquellas que están alineadas con la visión y contribuyen significativamente al logro de los objetivos a largo plazo deben ser consideradas como oportunidades auténticas. La visión se convierte, por lo tanto, en el principal filtro para evaluar y La planificación estratégica actúa como la brújula esencial que guía a las organizaciones hacia el cumplimiento de sus metas. En este contexto, la visión se destaca como un elemento fundamental al definir el estado ideal al que una empresa aspira en el futuro.

\r\n

Sin embargo, el camino hacia la realización de esa visión no está exento de desafíos. Las empresas operan en un entorno dinámico que comprende tanto fortalezas como debilidades internas, reflejando las capacidades y limitaciones propias de la organización. Además, el entorno externo presenta una serie de oportunidades y amenazas, factores que pueden facilitar o complicar el progreso hacia la visión deseada.

\r\n

En este escenario, surge una pregunta crucial: ¿Todos los negocios que están en el contexto son oportunidades?

\r\n

La cita de Séneca, «Ignoranti quem portum petat, nullus suus ventus est.» (Para quien no sabe a qué puerto se dirige, cualquier viento le es favorable), subraya la importancia de tener una visión clara antes de embarcarse en cualquier iniciativa. Sin un rumbo definido, incluso las oportunidades más prometedoras pueden desviar a la empresa por un camino incorrecto.priorizar las oportunidades.

\r\n\r\n

Evaluación del potencial de las oportunidades

\r\n

Al analizar una oportunidad, la empresa debe considerar:

\r\n

¿Contribuye esta oportunidad al logro de nuestra visión?

\r\n

¿Se alinea con nuestros valores y principios estratégicos?

\r\n

¿Posee un potencial de crecimiento y rentabilidad sostenibles?

\r\n

¿Disponemos de los recursos y capacidades necesarios para aprovecharla eficazmente?

\r\n

Solo si las respuestas son afirmativas, la oportunidad se convierte en un candidato viable para ser perseguido.

\r\n\r\n

Conclusión

\r\n

Una empresa con una Visión clara y bien estructurada no sólo define su camino hacia el éxito, sino que también determina qué oportunidades son dignas de buscar y cuáles deben ser dejadas de lado. Es crucial que cada paso y decisión estén alineados con esta Visión para garantizar un crecimiento sostenible y coherente.

', 'Visión clara, oportunidades claras: El camino hacia el éxito en los negocios', '', 'inherit', 'closed', 'closed', '', '509-revision-v1', '', '', '2024-09-12 16:58:48', '2024-09-12 16:58:48', '', 509, 'https://simpleza.com.ar/?p=510', 0, 'revision', '', 0), (511, 2, '2024-09-12 17:02:05', '2024-09-12 17:02:05', '

The Vision as a Filter for Opportunities

\r\nFor a company with a solid strategic plan and a clear, well-structured vision, not all opportunities that arise are suitable. Only those that align with the vision and contribute significantly to the achievement of long-term goals should be considered as genuine opportunities. The vision, therefore, becomes the primary filter for evaluating and prioritizing opportunities. Strategic planning acts as the essential compass that guides organizations toward the fulfillment of their goals. In this context, the vision stands out as a fundamental element, defining the ideal state that a company aspires to achieve in the future.\r\n\r\nHowever, the path to realizing that vision is not without challenges. Companies operate in a dynamic environment that includes both internal strengths and weaknesses, reflecting the organization’s capabilities and limitations. Additionally, the external environment presents a series of opportunities and threats, factors that can either facilitate or complicate progress toward the desired vision.\r\n\r\nIn this scenario, a crucial question arises: Are all the business opportunities in the context truly opportunities?\r\n\r\nSeneca''s quote, "Ignoranti quem portum petat, nullus suus ventus est." (For one who does not know which port they are heading to, no wind is favorable), emphasizes the importance of having a clear vision before embarking on any initiative. Without a defined course, even the most promising opportunities can lead the company down the wrong path.\r\n

Assessing the Potential of Opportunities

\r\nWhen analyzing an opportunity, the company must consider the following:\r\n
    \r\n
  • Does this opportunity contribute to the achievement of our vision?
    • \r\n
  • Is it aligned with our values and strategic principles?
    • \r\n
  • Does it have sustainable growth and profitability potential?
    • \r\n
  • Do we have the necessary resources and capabilities to seize it effectively?
    • \r\n
\r\nOnly if the answers are affirmative does the opportunity become a viable candidate to pursue.\r\n

Conclusion

\r\nA company with a clear and well-structured vision not only defines its path to success but also determines which opportunities are worth pursuing and which should be left aside. It is crucial that every step and decision are aligned with this vision to ensure sustainable and consistent growth.', 'Clear Vision, Clear Opportunities: The Path to Success in Business', '', 'publish', 'open', 'open', '', 'clear-vision-clear-opportunities-the-path-to-success-in-business', '', '', '2024-09-12 17:02:05', '2024-09-12 17:02:05', '', 0, 'https://simpleza.com.ar/?p=511', 0, 'post', '', 0), (512, 2, '2024-09-12 17:02:05', '2024-09-12 17:02:05', '

The Vision as a Filter for Opportunities

\r\nFor a company with a solid strategic plan and a clear, well-structured vision, not all opportunities that arise are suitable. Only those that align with the vision and contribute significantly to the achievement of long-term goals should be considered as genuine opportunities. The vision, therefore, becomes the primary filter for evaluating and prioritizing opportunities. Strategic planning acts as the essential compass that guides organizations toward the fulfillment of their goals. In this context, the vision stands out as a fundamental element, defining the ideal state that a company aspires to achieve in the future.\r\n\r\nHowever, the path to realizing that vision is not without challenges. Companies operate in a dynamic environment that includes both internal strengths and weaknesses, reflecting the organization’s capabilities and limitations. Additionally, the external environment presents a series of opportunities and threats, factors that can either facilitate or complicate progress toward the desired vision.\r\n\r\nIn this scenario, a crucial question arises: Are all the business opportunities in the context truly opportunities?\r\n\r\nSeneca''s quote, "Ignoranti quem portum petat, nullus suus ventus est." (For one who does not know which port they are heading to, no wind is favorable), emphasizes the importance of having a clear vision before embarking on any initiative. Without a defined course, even the most promising opportunities can lead the company down the wrong path.\r\n

Assessing the Potential of Opportunities

\r\nWhen analyzing an opportunity, the company must consider the following:\r\n
    \r\n
  • Does this opportunity contribute to the achievement of our vision?
    • \r\n
  • Is it aligned with our values and strategic principles?
    • \r\n
  • Does it have sustainable growth and profitability potential?
    • \r\n
  • Do we have the necessary resources and capabilities to seize it effectively?
    • \r\n
\r\nOnly if the answers are affirmative does the opportunity become a viable candidate to pursue.\r\n

Conclusion

\r\nA company with a clear and well-structured vision not only defines its path to success but also determines which opportunities are worth pursuing and which should be left aside. It is crucial that every step and decision are aligned with this vision to ensure sustainable and consistent growth.', 'Clear Vision, Clear Opportunities: The Path to Success in Business', '', 'inherit', 'closed', 'closed', '', '511-revision-v1', '', '', '2024-09-12 17:02:05', '2024-09-12 17:02:05', '', 511, 'https://simpleza.com.ar/?p=512', 0, 'revision', '', 0); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_termmeta` DROP TABLE IF EXISTS `yEdWz_termmeta`; -- -- Table structure for table `yEdWz_termmeta` -- CREATE TABLE `yEdWz_termmeta` ( `meta_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `term_id` bigint(20) unsigned NOT NULL DEFAULT 0, `meta_key` varchar(255) DEFAULT NULL, `meta_value` longtext DEFAULT NULL, PRIMARY KEY (`meta_id`), KEY `term_id` (`term_id`), KEY `meta_key` (`meta_key`(191)) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=1 ; -- -------------------------------------------------------- -- Delete any existing table `yEdWz_terms` DROP TABLE IF EXISTS `yEdWz_terms`; -- -- Table structure for table `yEdWz_terms` -- CREATE TABLE `yEdWz_terms` ( `term_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `name` varchar(200) NOT NULL DEFAULT '', `slug` varchar(200) NOT NULL DEFAULT '', `term_group` bigint(10) NOT NULL DEFAULT 0, PRIMARY KEY (`term_id`), KEY `slug` (`slug`(191)), KEY `name` (`name`(191)) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=326 ; -- -- Dumping data for table `yEdWz_terms` -- INSERT INTO `yEdWz_terms` VALUES (1, 'Uncategorized', 'uncategorized', 0), (2, 'Divi', 'divi', 0), (3, 'Menú Principal', 'menu-principal', 0), (5, 'Español', 'espanol', 0), (6, 'Noticias blog', 'noticiasblog', 0), (8, 'Negocios', 'negocios', 0), (9, 'oportunidades', 'oportunidades', 0), (10, 'planificación estratégica', 'planificacion-estrategica', 0), (11, 'simpleza', 'simpleza-en', 0), 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'pll_66e3197f6fa57', 0), (242, 'Innovación', 'innovacion', 0), (243, 'pll_66e319c810afe', 'pll_66e319c810afe', 0), (244, 'Enfoque', 'enfoque', 0), (245, 'pll_66e319c823cce', 'pll_66e319c823cce', 0), (246, 'Crecimiento Empresarial', 'crecimiento-empresarial', 0), (247, 'pll_66e319c82c9bd', 'pll_66e319c82c9bd', 0), (248, 'pll_66e31a0aea51a', 'pll_66e31a0aea51a', 0), (249, 'Innovation', 'innovation', 0), (250, 'pll_66e31a0b086c4', 'pll_66e31a0b086c4', 0), (251, 'Strategic Planning', 'strategic-planning', 0), (252, 'pll_66e31a0b17fc8', 'pll_66e31a0b17fc8', 0), (253, 'Agile', 'agile', 0), (254, 'pll_66e31a0b276ae', 'pll_66e31a0b276ae', 0), (255, 'Approach', 'approach', 0), (256, 'pll_66e31a0b2f60c', 'pll_66e31a0b2f60c', 0), (257, 'Business Growth', 'business-growth', 0), (258, 'pll_66e31a0b393ce', 'pll_66e31a0b393ce', 0), (259, 'Maíz', 'maiz', 0), (260, 'pll_66e31a8ea51ae', 'pll_66e31a8ea51ae', 0), (261, 'chicharrita', 'chicharrita', 0), (262, 'pll_66e31a8ec9af3', 'pll_66e31a8ec9af3', 0), (263, 'campaña 2024-2025', 'campana-2024-2025', 0), (264, 'pll_66e31a8ee882a', 'pll_66e31a8ee882a', 0), (265, 'pll_66e31ad2b4d33', 'pll_66e31ad2b4d33', 0), (266, 'Corn', 'corn', 0), (267, 'pll_66e31ad2cee1a', 'pll_66e31ad2cee1a', 0), (268, 'Facing', 'facing', 0), (269, 'pll_66e31ad2dba73', 'pll_66e31ad2dba73', 0), (270, 'Leafhopper', 'leafhopper', 0), (271, 'pll_66e31ad2e8a91', 'pll_66e31ad2e8a91', 0), (272, 'Ahead of the 2024-2025 Season', 'ahead-of-the-2024-2025-season', 0), (273, 'pll_66e31ad3070a4', 'pll_66e31ad3070a4', 0), (274, 'directorio de empresas', 'directorio-de-empresas', 0), (275, 'pll_66e31b5b53f51', 'pll_66e31b5b53f51', 0), (276, 'procesos', 'procesos', 0), (277, 'pll_66e31b61354c2', 'pll_66e31b61354c2', 0), (278, 'controles', 'controles', 0), (279, 'pll_66e31b613cf99', 'pll_66e31b613cf99', 0), (280, 'profesionalizar', 'profesionalizar', 0), (281, 'pll_66e31b61431b0', 'pll_66e31b61431b0', 0), (282, 'gestión empresarial', 'gestion-empresarial', 0), (283, 'pll_66e31b61498d3', 'pll_66e31b61498d3', 0), (284, 'pll_66e31bb510b2d', 'pll_66e31bb510b2d', 0), (285, 'importance', 'importance', 0), (286, 'pll_66e31bb524382', 'pll_66e31bb524382', 0), (287, 'processes', 'processes', 0), (288, 'pll_66e31bb52f2a5', 'pll_66e31bb52f2a5', 0), (289, 'controls', 'controls', 0), (290, 'pll_66e31bb537459', 'pll_66e31bb537459', 0), (291, 'professionalizing', 'professionalizing', 0), (292, 'pll_66e31bb53ea4a', 'pll_66e31bb53ea4a', 0), (293, 'business management', 'business-management', 0), (294, 'pll_66e31bb5470d7', 'pll_66e31bb5470d7', 0), (295, 'pll_66e31bf70cc3e', 'pll_66e31bf70cc3e', 0), (296, 'Corporate Boards', 'corporate-boards', 0), (297, 'pll_66e31bf71b540', 'pll_66e31bf71b540', 0), (298, 'Key Challenges', 'key-challenges', 0), (299, 'pll_66e31bf7225bf', 'pll_66e31bf7225bf', 0), (300, 'Línea estratégica', 'linea-estrategica', 0), (301, 'pll_66e31c4024342', 'pll_66e31c4024342', 0), (302, 'mejora continua', 'mejora-continua', 0), (303, 'pll_66e31c402ba73', 'pll_66e31c402ba73', 0), (304, 'pll_66e31d1fbce24', 'pll_66e31d1fbce24', 0), (305, 'Strategic line', 'strategic-line', 0), (306, 'pll_66e31d1fce7b1', 'pll_66e31d1fce7b1', 0), (307, 'continuous improvement', 'continuous-improvement', 0), (308, 'pll_66e31d1fe6560', 'pll_66e31d1fe6560', 0), (309, 'Visión clara', 'vision-clara', 0), (310, 'pll_66e31dc855bb4', 'pll_66e31dc855bb4', 0), (311, 'oportunidades claras', 'oportunidades-claras', 0), (312, 'pll_66e31dc85e35d', 'pll_66e31dc85e35d', 0), (313, 'camino', 'camino', 0), (314, 'pll_66e31dc86635e', 'pll_66e31dc86635e', 0), (315, 'éxito', 'exito', 0), (316, 'pll_66e31dc86d518', 'pll_66e31dc86d518', 0), (317, 'pll_66e31e8d6e4f1', 'pll_66e31e8d6e4f1', 0), (318, 'Clear Vision', 'clear-vision', 0), (319, 'pll_66e31e8d7cda7', 'pll_66e31e8d7cda7', 0), (320, 'Clear Opportunities', 'clear-opportunities', 0), (321, 'pll_66e31e8d849fc', 'pll_66e31e8d849fc', 0), (322, 'Path', 'path', 0), (323, 'pll_66e31e8d8c47b', 'pll_66e31e8d8c47b', 0), (324, 'Success', 'success', 0), (325, 'pll_66e31e8d96d7e', 'pll_66e31e8d96d7e', 0); -- -------------------------------------------------------- -- Delete any existing table `yEdWz_term_relationships` DROP TABLE IF EXISTS `yEdWz_term_relationships`; -- -- Table structure for table `yEdWz_term_relationships` -- CREATE TABLE `yEdWz_term_relationships` ( `object_id` bigint(20) unsigned NOT NULL DEFAULT 0, `term_taxonomy_id` bigint(20) unsigned NOT NULL DEFAULT 0, `term_order` int(11) NOT NULL DEFAULT 0, PRIMARY KEY (`object_id`,`term_taxonomy_id`), KEY `term_taxonomy_id` (`term_taxonomy_id`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci; -- -- Dumping data for table `yEdWz_term_relationships` -- INSERT INTO `yEdWz_term_relationships` VALUES (1, 18, 0), (1, 19, 0), (2, 17, 0), (3, 17, 0), (5, 17, 0), (6, 18, 0), (6, 25, 0), (8, 18, 0), (8, 27, 0), (9, 18, 0), (9, 28, 0), (10, 17, 0), (10, 18, 0), (10, 29, 0), (10, 35, 0), (11, 2, 0), (11, 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-------------------------------------------------------- -- Delete any existing table `yEdWz_term_taxonomy` DROP TABLE IF EXISTS `yEdWz_term_taxonomy`; -- -- Table structure for table `yEdWz_term_taxonomy` -- CREATE TABLE `yEdWz_term_taxonomy` ( `term_taxonomy_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT, `term_id` bigint(20) unsigned NOT NULL DEFAULT 0, `taxonomy` varchar(32) NOT NULL DEFAULT '', `description` longtext NOT NULL, `parent` bigint(20) unsigned NOT NULL DEFAULT 0, `count` bigint(20) NOT NULL DEFAULT 0, PRIMARY KEY (`term_taxonomy_id`), UNIQUE KEY `term_id_taxonomy` (`term_id`,`taxonomy`), KEY `taxonomy` (`taxonomy`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci AUTO_INCREMENT=326 ; -- -- Dumping data for table `yEdWz_term_taxonomy` -- INSERT INTO `yEdWz_term_taxonomy` VALUES (1, 1, 'category', '', 0, 0), (2, 2, 'wp_theme', '', 0, 1), (3, 3, 'nav_menu', '', 0, 9), (5, 5, 'dipl-testimonial-category', '', 0, 4), (6, 6, 'category', '', 0, 18), (8, 8, 'post_tag', '', 0, 3), (9, 9, 'post_tag', '', 0, 1), (10, 10, 'post_tag', '', 0, 0), (11, 11, 'post_tag', '', 0, 0), (12, 12, 'post_tag', '', 0, 0), (13, 13, 'post_tag', '', 0, 0), (14, 14, 'post_tag', '', 0, 0), (15, 15, 'post_tag', '', 0, 0), (16, 16, 'layout_type', '', 0, 0), (17, 17, 'language', 'a:3:{s:6:"locale";s:5:"es_AR";s:3:"rtl";i:0;s:9:"flag_code";s:2:"ar";}', 0, 26), (18, 18, 'term_language', '', 0, 80), (19, 19, 'term_translations', 'a:2:{s:2:"es";i:1;s:2:"en";i:22;}', 0, 2), (20, 20, 'language', 'a:3:{s:6:"locale";s:5:"en_US";s:3:"rtl";i:0;s:9:"flag_code";s:2:"us";}', 0, 25), (21, 21, 'term_language', '', 0, 54), (22, 22, 'category', '', 0, 0), (25, 25, 'term_translations', 'a:2:{s:2:"es";i:6;s:2:"en";i:36;}', 0, 2), (27, 27, 'term_translations', 'a:1:{s:2:"es";i:8;}', 0, 1), (28, 28, 'term_translations', 'a:1:{s:2:"es";i:9;}', 0, 1), (29, 29, 'term_translations', 'a:1:{s:2:"es";i:10;}', 0, 1), (30, 30, 'term_translations', 'a:1:{s:2:"es";i:11;}', 0, 1), (31, 31, 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If the issue persists, contact our support.', NULL, 5, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:49:23', '2024-09-12 17:27:40', '2024-09-12 17:28:05', '2024-09-12 18:09:23'), (7, 'https://simpleza.com.ar/en/strategy-decisions', '', '', '', ' - 2024-09-12 17:30:25 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:30:26 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:32:37 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:38:12 400: We could not authenticate your request. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:51:22', '2024-09-12 17:37:47', '2024-09-12 17:38:13', '2024-09-12 18:01:22'), (12, 'https://simpleza.com.ar/author/vivi', '', '', '', ' - 2024-09-12 17:40:16 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:09 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:23 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:52:58 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:52:58', '2024-09-12 17:38:34', '2024-09-12 17:39:09', '2024-09-12 18:02:58'), (13, 'https://simpleza.com.ar/en/category/news-blog', '', '', '', ' - 2024-09-12 17:40:17 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:09 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:23 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:00', '2024-09-12 17:39:14', '2024-09-12 17:40:18', '2024-09-12 18:03:00'), (17, 'https://simpleza.com.ar/caso-viterra-herramienta-farmer-selling-optimizacion-del-negocio-comercial-de-granos-a-traves-de-modelos-predictivos', '', '', '', ' - 2024-09-12 17:41:18 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:10 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:24 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:01', '2024-09-12 17:39:15', '2024-09-12 17:40:18', '2024-09-12 18:03:01'), (20, 'https://simpleza.com.ar/se-puede-crecer-horizontal-y-verticalmente-en-el-campo-con-mas-valor-y-rentabilidad', '', '', '', ' - 2024-09-12 17:41:19 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:11 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:25 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:02', '2024-09-12 17:39:32', '2024-09-12 17:40:19', '2024-09-12 18:03:02'), (23, 'https://simpleza.com.ar/linea-estrategica-vs-mejora-continua', '', '', '', ' - 2024-09-12 17:41:20 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:13 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:26 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:03', '2024-09-12 17:39:34', '2024-09-12 17:40:20', '2024-09-12 18:03:03'), (26, 'https://simpleza.com.ar/la-importancia-de-un-plan-de-negocios-integral', '', '', '', ' - 2024-09-12 17:41:21 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:14 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:27 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:04', '2024-09-12 17:39:45', '2024-09-12 17:40:21', '2024-09-12 18:03:04'), (29, 'https://simpleza.com.ar/innovacion-en-la-planificacion-estrategica-un-enfoque-agil-para-el-crecimiento-empresarial', '', '', '', ' - 2024-09-12 17:41:22 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:15 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:28 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:05', '2024-09-12 17:39:57', '2024-09-12 17:40:22', '2024-09-12 18:03:05'), (33, 'https://simpleza.com.ar/author/vivi/page/2', '', '', '', ' - 2024-09-12 17:41:23 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:17 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:29 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:53:05 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:53:05', '2024-09-12 17:39:58', '2024-09-12 17:40:23', '2024-09-12 18:03:05'), (34, 'https://simpleza.com.ar/en/author/vivi', '', '', '', ' - 2024-09-12 17:41:23 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:17 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:30 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. 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If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:52:58', '2024-09-12 17:40:05', '2024-09-12 17:40:24', '2024-09-12 18:02:58'), (37, 'https://simpleza.com.ar/ser-empresarios-el-desafio-de-los-productores-del-siglo-xxi', '', '', '', ' - 2024-09-12 17:41:24 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:43:18 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:47:23 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support. - 2024-09-12 17:52:59 400: We could not authenticate your request. Please make sure your license is active and this website is registered on your wp-rocket.me account. If the issue persists, contact our support.', NULL, 4, 0, 'WORKER16_EU_OVH--01HDRGQPXVXNW2NYNRDV5YD8M1', 'EU', 'pending', '2024-09-12 17:52:59', '2024-09-12 17:40:07', '2024-09-12 17:40:24', '2024-09-12 18:02:59'); -- -------------------------------------------------------- /*!40101 SET CHARACTER_SET_CLIENT=@OLD_CHARACTER_SET_CLIENT */; /*!40101 SET CHARACTER_SET_RESULTS=@OLD_CHARACTER_SET_RESULTS */; /*!40101 SET COLLATION_CONNECTION=@OLD_COLLATION_CONNECTION */;